Category: HBR Case Analysis & Summaries

Intuition Robotics AI Companion for Older Adults

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Wilkerson Co

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Meald Sustaining a Lunch Subscription Business

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Assessing and Improving Digital Ability P&G

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Flash Memory Inc Brief Case

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Distribution strategy is an incredibly important part of a marketing plan. It determines where, how and when a product will be sold. The distribution strategy of Mango, a renowned fashion brand, has been to reach out to all major markets across the world. In this case study, I will explain the distribution strategy adopted by Mango, how it helped the brand reach out to new markets and what challenges they faced in the process. At the start of their distribution strategy, Mango was only selling their products online through their website, MyMango