Menu

Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Harvard Case Study Analysis

Home >> Hrm >> Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool

Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution & Analysis


Intro

Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution is a well-known international brand in technology market, established in 1938 by Lee Byung Chul, in South Korea. Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool handle large number of product classifications consisting of Semiconductors, Telecom, Digital Media, Digital Appliances and many more other electronic products. Historically, the business's core clients consist of the Original Equipment Manufacturers (OEMs), which utilized to offer Business items withtheir own trademark name. Till early 1990s, the core proficiency of Corporation lie in its low price offerings than its rivals by manufacturing existing products at economies of scale. Its customer circle includes Original Equipment Manufacturers (OEMs), who used to sell Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Analysis items with their own brand. Business was not simply known outside Korea. There were also no or little interest in building the trademark name globally. Marketing spending plan was managed by production department with a focal point on offering inexpensive products.During the 1997 Asian Financial Crisis the business nearly got insolvent, however with the Vision of Chairman Lee it entirely turn its fortune around and in 2002 was noted the leading 25 most valuable business in the world. When Kim was hired as a Chief Marketing Officer in 2000 the business was not even noted. He repositioned Corporation as a worldwide brand name and informed his divisional managers to understand marketing and its value. Now their objective is to arrive 10 by 2005.

Problem Declaration

Corporation's transition from an item based to a marketing company is not going as smoothly as planned.Overcoming the hesitation of divisional managers to incorporate marketing efficiently is still a major challenge. Producing a constant brand identity across the whole world and using marketing strategies that finest fits the local culture is no easy job.
Executive Summary
Situational Analysis

Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution efforts for constructing its brand across the world was started after presenting the "brand-new management effort" by Chairman Lee in 1993. The objective was to transform Corporation from a low-cost OEM to a high value-added product service provider. To make the vision of Venture a truth, Chairman Lee appointed Yun as a vice chairman in 1997. Yun had a rather clear picture in his mind about how Venture can change from a low end to a high end item supplier. He understood that change can only be done through positioning Organization as a company using high-end products and this could just be done through high level of marketing.

In spite of having a clear vision about how to construct Corp brand name, with a potential assistance of its executives, Yun faced numerous marketing challenges in early years of its efforts.

Among the marketing challenges for Yun was the understandings of executives about the worth of marketing. They considered marketing and selling as same tools and thought that quality items do not required marketing for increasing sales. As their focus towards marketing was rather low in their previous company practices, and the present marketing requirement was too much high, the gap was too broader and to fill this space with wrong perceptions about marketing was rather difficult for Yun.

As specified above, marketing focus was extremely low in previous practices, therefore there were no correct marketing spending plans for each of the item on the portfolio. There was no marketing preparation done for the existing items. In addition to it the item variety of the company was increasing with the ripening of new item ideas by the R&D sector of Organization. Yun had a difficulty to perform marketing planning and to produce marketing spending plans for existing as well as for brand-new products from the very start, and this would take a substantial time.

A substantial shift would be required in current marketing expenditures to construct the Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Analysis brand name. This would lead to increased marketing expenses for Org and could interrupt the administration regarding increased expenses, as they were reluctant to marketing expenditures previously and an abrupt big shiftwould make them disrupt. This might result in declining executive support for global marketing. In this scenario, Yun faces a challenge for validating increased marketing expenditures by showing the long term worth of huge marketing expenditures.

Internal Analysis
SWOT Analysis
Strengths


Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Help strengths lie in its big product portfolio. Venture has largest number of patents in the market with overall number of 15499 patents approved in US( USP).

Another strength of Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Help is its capability to establish ingenious items at a constant rate. It significant proves for the innovation and product designing of Enterprise is that the company has gotten so many awards for its innovation and product design.

Unlike Apple and other rivals, Org is focused on producing gadgets which can be easily incorporated with any type of open source Operating System (OS) and software application. This supplies Venture an edge over Apple devices.
Porter's 5 Forces Analysis
Org's ability to produce luxury products at low cost of production is likewise among the major strength of Org as it enables the company to record more market by supplying quality items with expense control.

Weaknesses

Corporation's weaknesses are hidden in the company's reliance on outsourcing software for its devices due to business's failure in developing software, unlike Sony. Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution also has low profit margins as compare to Apple due to substantial difference in the costs of Apple and Business with a much lower distinction in quality.

Opportunities

Opportunities for Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Analysis lie in the growing Smartphone market and the business's performance in the market. Corp presently runs in about 80 countries and the business has an opportunity to increase its geographical growth by moving towards more emerging markets outside Asia.

Dangers

The vibrant market environment of technology industry position a severe hazard on Enterprise's survival and force the business to spend much of its earnings share on R&D in order to survive in the long run. The market saturation in industrialized nations i.e. saturation of mobile company is also a huge danger for the company's development in the presence of strong rivals like Apple.

4 P's of Marketing
Swot Analysis
Item

Company offers quality products and has a quite rich portfolio which caters to different sectors. LCD and mobile phones are the greatest products of Company, whereas DRAM is likewise not far behind in contrast of them.

• LCD/ TELEVISION
• Laptops.
• Smart phone.
• A/c unit.
• Personal computers.
• Disk drives.
• Washing machines.
• Fridges.
• Video cameras.
• Microwaves.
• Flash memory.
• DRAM.

Rate.

Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution utilizes both market competitive and market skimming prices techniques for its wide range of products. In competitive prices it changes the rate according to the competitors in order to acquire benefit, whereas, it utilizes market skimming method where the item has actually an added worth and by selling a few items it can reach break-even.

Location.

It has among the very best supply chain networks, with retail suppliers, their own sole suppliers, E commerce channels like Amazon and so on. All its items are timely supplied to the selling location/ provided to the clients straight in case of online order.

Promo.
Vrio Analysis
It uses both offline & online channels of promo to market their products. Paid item advertisements, social promo and digital advertisements are uses to produce awareness about Venture items.

Value Chain Analysis.

It's an analytical framework for determining business activities that include worth or competitive benefit for the company.

Inbound Logistics.

It has one of the most effective and efficient supply chain network and has more than 2700 suppliers throughout different industries around the globe. Practically 80% of which is based in Asia and the staying around the globe. For its inbound logistics it owns different logistics companies as it subsidiaries. It takes care of its suppliers and creates a harmonious relationship with them and even lowered their payment cycles to enhance this relationship further which adds value to their chain network.

Operations.

Company's core proficiency is its mass manufacturing it produces 90% of its products in-house. Divided into 3 different departments its operations are specifically IT & Mobile Communications, Device Solutions and Consumer Electronics. It is keeping operation centers worldwide to further include value to its worth chain network.

Outbound Logistics.

Its outgoing logistics system performance is among the main reasons Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Analysis has the ability to take on Apple. Venture's own Electronic Logitec system plays a major role in the outbound logistics operations. It even performs the jobs of collection of payment, settling insurance claims, etc. on behalf of Enterprise.

Marketing and Sales.

Bring in target consumer attention towards the product is done through marketing and sales to communicate with them the value and competitive benefit the product offers. Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution marketing budget plan is constantly growing since they began their rearranging worldwide and will continue to do so as they are continually aiming to broaden and invest in high prospective development markets. The budget is spent on events, print and media ads, public relations and so on.

Venture put their customers at the top and continually strive to deliver unmatchable client service standards. By adding a direct assistance line to call them 24 hours they have actually even more increased the included value of Venture service.

Division.

Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Help has diversified market division, based upon its provision of wide variety of products to large number of customers. Corp target customer sectors can be divided into 3 categories i.e. Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution IT and Mobile Communications, Corporation Consumer Electronics and Org Gadget services.

Geographic.

Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution geographical segmentation is based upon 2 requirements i.e. area and density. Corporation serves about 80 countries worldwide with its items offered to Urban in addition to Rural areas of the country. The Org is also growing its international existence and the company's flexibility in finding its plants encourages global growth of Organization.

Group.

Corporation produces products that can be utilized by both males and women. The target customers for Org IT and mobile interaction items have an age range of 18-65 with majority at a young or newly married life cycle phase. Apart from it, Venture Customer Electronic devices are targeted to a customer sector with an age range of 25-65.

Psychographic.

The psychographic segmentation of Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution s based upon the social class and the lifestyle of the consumer. Org target customers on the basis of social class are primarily upper middle, middle and working class customers, as Corp offer items like cell phones not much less expensive i.e. Motorola along with not much pricey i.e. Apple. It offers quality products to middle level consumers at a somewhat high cost than others targeting the exact same sector.

Behavioural.

Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution majority target consumers have distinct behavioural characteristics. They are drawn in towards Venture since of its moderate prices with an extent of quality.

Quantitative analysis.

Sales of Corp has actually increased remarkably from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net revenue of.48 billion $ to 5.9 billion $. It has actually likewise lowered its financial obligation from 15 billion $ to 4.6 billion $. Digital media is the largest selling classification of Venture with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales. Because of the high overhead cost, profits/ sales are increasing however net revenue is not increasing accordingly. New growths and employing's were the main reason of the boost in the overhead costs, with china currently not offering any earnings to Corp, but there is a lot capacity in the current market with 75 % yet to be explored.

Qualitative analysis.

Whereas, the core strength of the business is currently making but long gone are those days when excellent items were selling themselves. Kim has already started to strengthen the marketing activities of Business and extremely soon it will end up being one of its core strength like producing if not much better.

VRIO.

Value.

Enterprise operates designs, manufactures and sell a vast portfolio of consumer electronics. It runs in an extremely competitive environment and has actually successfully placed itself as the maker of quality products. So, the response is yes.

Rarity.

As, stated earlier that Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Analysis operates in a highly competitive environment, which implies all the companies have similar items. So, the answer for rarity is no.

Imitability.

Due to the nature of the market, it is extremely simple for rivals to comprehend the functionality of the products and quickly make their own designs. Yes, Organization is just behind IBM in signing up brand-new patents every year, but the advantage is extremely short-term in this market.

Organization.

Chairman Lee has totally turn-around Business, from going practically bankrupt throughout the Asian monetary crisis of 1997 to the leading 25 company in the world. Certainly yes there appertains organization in the business and the results speak for themselves.

External Environmental Analysis

PESTLE Analysis

Political

Being a multinational brand spread nearly in every nation worldwide, bulk of the environments like USA, Europe, China etc., are extremely conductive for its operations. It deals with some political pressures in less developed countries where law and order situation is not excellent. Latin American, African and some Asian nations fall in this classification, where political instability do have an effect on Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution operations.

Economic

Buying power of customers is important for business like Corp to grow and prosper. Emerging markets like India, middle-eastern nations etc. offer development chances, whereas, due to economic crisis even the clients of developed nations suffer badly. It is extremely important for the company to keep an eye on the continuous financial situation of the nation before entering the market.

Socio-Cultural

International business need to face various social and cultural concerns during its operations in a foreign nation. Business has actually likewise faced many issues but have actually embraced to the regional environments of the majority of the nations incredibly well. It has actually tailored its items, practices, policies etc. appropriately in order to be successful.

Technological

With a yearly expenditure of 2.4 billion dollars in Research & Advancement, and with continuous ingenious product launches, Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Help is among the leading ingenious companies of the world. With a clear objective to be ahead of the rest when it comes to technological advancements, Business has actually risen to the no 25 of the leading successful companies of the world.

Legal

Each nation has their own laws and policies, being an international company Business have to strictly follow those laws in their jurisdictions. Failure to do so, will result in major legal repercussions. So, it needs to study or hire a local law expert before starting its operations in a particular country.

Environmental

With the rising awareness among consumers about the ethical & ecological infractions of business, Org has to make sure that it follows all the security guidelines. Environmental damages, ethical misbehaviors are not acceptable and in some nations the consequences can be extremely serious. On the other hand it has to do some Business Social Responsibility practices to show the locals that it appreciates their environment and individuals.

Porter's Five Forces

Threat of Replacement

Threat of substitution for Org's each item classification is rather significant. Running in an incredibly dynamic industry lead the business to deal with a high risk of alternative. Factors for high threat of substitution for Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Analysis Mobile phone consist of the existence of high variety of suppliers and Market saturation in developed nations, which make the expense of switching for customers nearly zero. Alternative risks for Venture visual display screen depend on the changing lifestyle of clients. Consumers can switch to watching visuals in the house towards outdoor activities. In addition to it, Enterprise printing solutions items are threatened by the increasing destination of customers towards cloud storage.

Rivalry Amongst Existing Companies:

The rivaly amongst Organization and its close rivals is intense. The major factor behind this is the approach of market saturation in numerous number of product categories, forcing Venture to present more innovative functions in existing items and brand-new ingenious products to preserve its growth. The significant competitors for Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution samrtphones include Apple, Motorola, LG, Nokia, Huawei, OPPO and so on.

Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Help has a large supply chain consisting of about 2700 suppliers across the world.( Corp Sustainability Report, 2016) Provider's bargaining power for Company is low as Org runs economies of scale and its orders are of possible size and worth. These substantial orders enable Enterprise to negotiate rates with its providers. Due to incapability of Org to develop its own software, it has to outsource its software advancement to Google, which ends up being a possible supplier of software for Company, resulting in high bargaining power of Google. Although, in the majority of cases Corp has a power to work out prices, but it offer significant rates to its providers to build a strong supply chain and to have strong relationships with its suppliers.

Bargaining Power of Purchasers:

Haggling power of purchasers for various number of item classifications of Enterprise is extreme. Among the factor resulting in the extreme bargaining power is the availability of large number of rivals in nearly each item category i.e. rivals of Company Mobile phone, with a very little differentiation. The high accessibility of suppliers of Mobile phones with minimum differentiation, make the switching expense for buyers nearly no, thus increasing the bargaining power of purchasers. Market saturation in the majority of the item categories likewise make the bargaining power of buyers more extreme in for Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution. In spite of igh bargaining power Enterprise is quite efficient in selling its products at a greater price than much of its rivals, due to luxury quality product and a fair brand name image.

Threat of New Entrants:

Danger of new entrants for Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Help is rather low. Along with it, requirement of substantial knowledge and research and advancement expenses for survival in the market likewise make brand-new entrants reluctant to go into in the market. Market saturation is likewise one of the barrier of entry in innovation market.

Competitive Analysis

Business's high product diversity supplies it distinction from its rivals. Unlikely to its close rivals including Sony, Intel and Nokia, who focus majority on a single product classification with Sony focusing on consumer electronic devices, Nokia on cell phones and Intel on chips, Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution had a substantial R&D costs on all of its product classifications which allow the business to make prospective earnings from sales of almost all of its items.

The company ranks initially in 4 product classifications i.e. DRAM Chips, LCD Displays, Cinema Televisions and Microwave ovens, in terms of international market share, amongst 8 various item categories. Organization was the global leader in producing DRAM, SRAM and NAND flash chips. Company incomes from chips was less than Intel however its incomes from chips was growing much faster than Intel and has grown close to the profits levels of Intel, as provided in the case Exhibit 2.

Along with the chips Venture mobile market was likewise flourishing at a high rate than its rivals i.e. Motorola and Nokia. Enterprise's cell phone's sales development was 51% as compare to Motorola with just 4% and Nokia with no sales development. The major reson behind Venture's high growth despite of higher costs than Nokia and Motorola was the company's high-end quality cell phones.

Enterprise was likewise profiting from increasing market share of high end LCDs as given up case Exhibit 3. The significant factor, making the business allow to obtain the opportunity is its mass production at low cost. Sony was the greatest rival for Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution in LCD market, however, it had also begun joint venture with Venture in 2003 for LCD making, lessening the competitors for Company.

Porter's Competitive Method

Low Expense Management method of porter is fully carried out by Organization the method they achieve economies of scale by strengthening their core proficiencies of production. Even to the point that their rival SONY chose to form an alliance with them to manufacture for them, because they were unable to take on them on low cost. Differentiation is another method well implemented by Organization by continuous financial investment in the R&D and remaining ahead of the competitors. They constantly bring something ingenious and brand-new whether it's a service or an item.

Alternatives

Alternative Solution 1

The Chief Marketing Officer (CMO) of Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Help would produce a new brand name image by targeting the younger generation of the particular country. As, specifically cellphones of Company are popular amongst the more youthful demographic.

Pros

1. It is the best method to build Consumer Lifetime Value (CLV) by developing a long-lasting relationship with customers. Construct loyalty through providing value and profit for long-term, as research has actually revealed it is much cheaper to retain present consumers than to bring in brand-new ones.
2. Another pro of this alternative is that word of mouth spread quicker among more youthful people and which in turn will bring in brand-new customers for my items.

Cons

1. Old clients who were associated with Corporation before might not like this brand-new image the business is attempting to depict.
2 It will incur additional expenditures to rearrange some products and it may not even bring success as the trends alter really quickly amongst the more youthful demographic.

Alternative service 2.

Venture has made making its core competency for the many part of their business and due to which its supervisors are not afraid to fully step out of their comfort zone. It would be done by arranging training workshops during which significance of marketing will be taught and numbers will be provided. Failure to get the passing ratings will get demoted. Marketing environment ought to be created internally initially as real marketing begins inside the corporation.

Pros

1. Its pro will be that all the marketing method fans will come out and also the opposite ones.

Cons

2. Its con can create an extremely unhealthy environment in the workplace, as people often resist modification since they fear it.

Determine the very best alternative

Very first alternative is the very best as it plainly has more pros since as soon as a Client Life time Value is built the business will make money from it till that customer is alive and has acquiring power as well. Plus, our target consumers are the more youthful generation which are bound to live longer than the present old age people. Corporation's primary goal is to create commitment among its consumers and make them repurchase it from them and even buy their different products.

Execution Strategy

• Targeting more youthful generation through social marketing, producing a link with them like Pepsi finish with music. And set the expectations achievable and sensible.
• A team including finest marketing and sales specialists must be put together, and both views should be considered prior to protecting the resources required to carry out the strategy.
• Thorough communication of the plan ought to be done as it is very crucial for everyone to be on the exact same page to make it work.
• Jobs and timelines ought to be build and communicated appropriately to each individual accountable.
• The manager ought to utilize a dashboard which shows the development of all the jobs which have actually been done or about to be done and by whom.
• The supervisor must keep an eye on and keep a continuous look at the individual and overall performance.
• Everybody should want to adapt midway since any new trend or policy may come in due to which all the things already prepared need to be changed. It's much better to have contingency plans already prepared.
• At the end of the project the supervisor should interact the results and if effective need to commemorate with the team.

Budget

This change the budget plan allowance of different nations and lots of supervisors were dissatisfied and argued but the analysis done by the program was accurate and showed figures like North America and Russia growth potential warranted a 35% allocation while they were getting 45%. It actually assisted to relatively disperse the resources and capture more customers by investing more on advertisements on the high development potential areas of the world.
Recommendations
Conclusion

Its continuous investment in R&D and ingenious practices have propelled them to new heights however for them its' just the start and they want to be among the top 3 brand names in the world. Their marketing efforts should be directed towards more youthful market in the middle of the internal arguments about marketing and ought to produce Customer Life time Value as it will not only give them benefits now but will continue to gain it till the customer life time. As the expense of maintaining the consumer is much cheaper than drawing in a new one.