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Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Harvard Case Study Solution

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Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution & Analysis


Introduction

Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Help is a well-known international brand in innovation market, established in 1938 by Lee Byung Chul, in South Korea. Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool handle a great deal of item categories consisting of Semiconductors, Telecom, Digital Media, Digital Appliances and many more other electronic products. Historically, the business's core consumers consist of the Original Equipment Manufacturers (OEMs), which used to sell Samsung products withtheir own brand name. Till early 1990s, the core competency of Samsung lie in its low rate offerings than its rivals by making existing items at economies of scale. Its consumer circle consists of Original Devices Manufacturers (OEMs), who used to offer Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Analysis products with their own brand. Samsung was not merely known outside Korea. There were also no or little interest in constructing the brand worldwide. Marketing spending plan was managed by production department with a focal point on supplying inexpensive products.During the 1997 Asian Financial Crisis the business practically got bankrupt, however with the Vision of Chairman Lee it completely turn its fortune around and in 2002 was noted the leading 25 most important company on the planet. When Kim was worked with as a Chief Marketing Officer in 2000 the company was not even listed. He rearranged Samsung as an international brand and informed his divisional supervisors to comprehend marketing and its value. Now their goal is to reach the top 10 by 2005.

Issue Statement

Samsung's shift from an item based to a marketing company is not going as smoothly as planned.Overcoming the unwillingness of divisional supervisors to integrate marketing effectively is still a major obstacle. Creating a constant brand name identity throughout the entire world and using marketing methods that best fits the regional culture is no easy job. The M-net program analysis have been truly valuable in figuring out the high and less possible growth areas, but allocation of resources appropriately is not well received among the supervisors. There is no agreement amongst the hierarchy relating to the best matched future strategy.
Executive Summary
Situational Analysis

Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Analysis efforts for developing its brand name across the world was started after presenting the "new management effort" by Chairman Lee in 1993. The goal was to transform Samsung from a low-cost OEM to a high value-added item provider. To make the vision of Samsung a truth, Chairman Lee selected Yun as a vice chairman in 1997. Yun had a rather clear photo in his mind about how Samsung can change from a low end to a high-end product company. He understood that transformation can only be done through placing Samsung as a business using high-end items and this could just be done through high level of marketing.

In spite of having a clear vision about how to construct Samsung brand name, with a potential assistance of its executives, Yun faced several marketing obstacles in early years of its efforts.

Among the marketing challenges for Yun was the understandings of executives about the value of marketing. They considered marketing and selling as exact same tools and thought that quality products do not required marketing for increasing sales. As their focus towards marketing was quite low in their previous organisation practices, and the current marketing requirement was too much high, the space was too broader and to fill this space with wrong perceptions about marketing was quite difficult for Yun.

Along with it the item range of the business was increasing with the ripening of new item concepts by the R&D sector of Samsung. Yun had a difficulty to perform marketing preparation and to develop marketing spending plans for existing as well as for brand-new items from the very beginning, and this would take a substantial time.

A substantial shift would be needed in present marketing expenses to develop the Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Help brand name. This would result in increased marketing expenses for Samsung and could disturb the administration regarding increased expenses, as they hesitated to marketing expenses formerly and a sudden huge shiftwould make them interrupt. This might lead to declining executive support for global marketing. In this situation, Yun deals with a difficulty for justifying increased marketing expenditures by showing the long term worth of big marketing expenditures.

Internal Analysis
SWOT Analysis
Strengths


Samsung strengths lie in its huge product portfolio. Samsung has largest variety of patents in the market with total variety of 15499 patents approved in United States( USP). Big amount of R&D costs has actually made it possible for the business to grow its item portfolio at a greater rate than its rivals. Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Help spent about $13.079 billion on its R&D sector in 2016, which is 7.3% of its overall profits.

Another strength of Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution is its capability to develop innovative items at a continuous rate. It significant proves for the development and product developing of Samsung is that the business has actually received so many awards for its innovation and item style.

Unlike Apple and other competitors, Samsung is focused on producing devices which can be quickly integrated with any type of open source Operating System (OS) and software application. This offers Samsung an edge over Apple gadgets.
Porter's 5 Forces Analysis
Samsung's capability to produce high end items at low cost of production is also among the major strength of Samsung as it makes it possible for the business to capture more market by providing quality items with expense control.

Weak points

Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution weaknesses are concealed in the company's dependence on outsourcing software for its devices due to company's failure in establishing software, unlike Sony. Samsung likewise has low profit margins as compare to Apple due to big difference in the costs of Apple and Samsung with a much lower difference in quality. The diverse focus of the business due to large number of items in its portfolio, lead to the less effective production and make the business unable to charge higher rates like Apple. The business is also ineffective in handling its patents and frequently deals with the problem of patent violation.

Opportunities

Opportunities for Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution lie in the growing Smartphone market and the company's effectiveness in the market. Samsung currently runs in about 80 nations and the company has a chance to increase its geographical growth by moving towards more emerging markets outside Asia.

Dangers

The dynamic market environment of innovation industry present a severe danger on Samsung's survival and require the company to invest much of its incomes share on R&D in order to make it through in the long run. The marketplace saturation in industrialized countries i.e. saturation of mobile business is also a big hazard for the company's growth in the presence of strong competitors like Apple.

4 P's of Marketing
Swot Analysis
Item

Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Analysis uses quality products and has a rather abundant portfolio which deals with various sections. Most of the items remain in the top 3 of their respective industries. LCD and mobile phones are the most significant items of Samsung, whereas DRAM is likewise not far behind in contrast of them. Following is the product line of Samsung:

• LCD/ TELEVISION
• Laptops.
• Mobile phones.
• Ac system.
• Computer.
• Hard disks.
• Washing machines.
• Fridges.
• Cameras.
• Microwaves.
• Flash memory.
• DRAM.

Rate.

Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Help uses both market competitive and market skimming rates methods for its wide variety of products. In competitive prices it adjusts the price according to the competitors in order to acquire advantage, whereas, it utilizes market skimming method where the item has actually an included value and by offering a couple of items it can reach break-even.

Location.

It has among the best supply chain networks, with retail suppliers, their own sole distributors, E commerce channels like Amazon etc. All its items are prompt supplied to the selling location/ provided to the clients straight in case of online order.

Promo.
Vrio Analysis
It wasn't a popular company outside of Korea up until 1993. However the management effort taken by their CEO has pressed them to market more efficiently outside the borders and now it has actually entered the league of top 25 companies on the planet in just 9 years. This is a remarkable accomplishment regardless of the continuous arguments amongst the supervisors about adopting marketing practices. It uses both offline & online channels of promo to market their products. Paid product advertisements, social promo and digital ads are utilizes to produce awareness about Samsung items.

Worth Chain Analysis.

It's an analytical framework for recognizing company activities that include value or competitive benefit for the company.

Incoming Logistics.

It has among the most effective and efficient supply chain network and has more than 2700 suppliers across various markets around the world. Almost 80% of which is based in Asia and the remaining around the globe. For its inbound logistics it owns numerous logistics companies as it subsidiaries. It looks after its suppliers and develops a harmonious relationship with them and even minimized their payment cycles to increase this relationship even more which includes value to their chain network.

Operations.

Samsung's core competency is its mass manufacturing it produces 90% of its products internal. Divided into three various divisions its operations are specifically IT & Mobile Communications, Device Solutions and Customer Electronic Devices. It is maintaining operation centers worldwide to further include value to its value chain network.

Outbound Logistics.

Its outbound logistics system efficiency is one of the main reasons Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution has the ability to compete with Apple. Samsung's own Electronic Logitec system plays a significant function in the outbound logistics operations. It even performs the tasks of collection of payment, settling insurance coverage claims, etc. on behalf of Samsung.

Marketing and Sales.

Attracting target client attention towards the product is done through marketing and sales to communicate with them the value and competitive advantage the item offers. Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution marketing budget is constantly increasing given that they started their rearranging internationally and will continue to do so as they are continuously looking to invest and broaden in high prospective development markets. The spending plan is invested in events, print and media advertisements, public relations and so on.

Samsung put their consumers at the top and continually make every effort to deliver unmatchable client service standards. By adding a direct support line to call them 24 hours they have actually further increased the added worth of Samsung service.

Division.

Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Analysis has diversified market segmentation, based upon its arrangement of wide variety of products to a great deal of customers. Samsung target client segments can be divided into 3 categories i.e. Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Analysis IT and Mobile Communications, Samsung Consumer Electronics and Samsung Device options.

Geographic.

Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution geographical division is based upon 2 requirements i.e. region and density. Samsung serves about 80 countries worldwide with its products offered to Urban as well as Rural areas of the nation. The Samsung is also growing its worldwide existence and the company's flexibility in finding its plants motivates international expansion of Samsung.

Demographic.

Samsung produces items that can be utilized by both males and females. The target clients for Samsung IT and mobile communication items have an age variety of 18-65 with majority at a young or freshly wed life cycle stage. Apart from it, Samsung Consumer Electronics are targeted to a customer segment with an age range of 25-65.

Psychographic.

The psychographic segmentation of Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Help s based upon the social class and the lifestyle of the consumer. Samsung target customers on the basis of social class are mainly upper middle, middle and working class customers, as Samsung sell products like cellular phone not much less expensive i.e. Motorola in addition to not much costly i.e. Apple. It offers quality products to middle level consumers at a slightly high price than others targeting the very same section.

Behavioural.

Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Analysis bulk target consumers have special behavioural qualities. They are attracted towards Samsung since of its moderate costs with a level of quality.

Quantitative analysis.

Sales of Samsung has increased astonishingly from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net revenue of.48 billion $ to 5.9 billion $. It has actually likewise lowered its financial obligation from 15 billion $ to 4.6 billion $. Digital media is the biggest selling classification of Samsung with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales. Due to the fact that of the high overhead cost, profits/ sales are increasing however net profit is not increasing accordingly. New growths and employing's were the primary factor of the increase in the overhead expenses, with china currently not offering any earnings to Samsung, but there is a lot capacity in the current market with 75 % yet to be explored.

Qualitative analysis.

Yes, this decision is based on the mission of Kim to target the younger audience and create a worldwide brand picture of the company. Whereas, the core strength of the company is presently producing however long gone are those days when great products were offering themselves. In the present age marketing is really important and companies can not be successful without it. Kim has currently begun to enhance the marketing activities of Samsung and soon it will become one of its core strength like manufacturing if not much better.

VRIO.

Worth.

Samsung runs designs, makes and offer a huge portfolio of customer electronics. It operates in a very competitive environment and has actually successfully positioned itself as the maker of quality items. So, the answer is yes.

Rarity.

As, said earlier that Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Help runs in an extremely competitive environment, which means all the business have comparable items. So, the answer for rarity is no.

Imitability.

Due to the nature of the market, it is very simple for rivals to understand the functionality of the items and easily make their own designs. Yes, Samsung is only behind IBM in registering new patents annually, however the advantage is very short-term in this market.

Organization.

Chairman Lee has totally turn-around Samsung, from going almost bankrupt throughout the Asian financial crisis of 1997 to the leading 25 company in the world. Absolutely yes there appertains company in the company and the results promote themselves.

External Environmental Analysis

PESTLE Analysis

Political

Being an international brand name spread practically in every nation worldwide, majority of the environments like USA, Europe, China etc., are extremely conductive for its operations. It deals with some political pressures in less industrialized countries where law and order situation is not great. Latin American, African and some Asian countries fall in this category, where political instability do have an effect on Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution operations.

Economic

Buying power of consumers is vital for business like Samsung to grow and prosper. Emerging markets like India, middle-eastern nations etc. offer growth chances, whereas, due to economic crisis even the customers of developed nations suffer terribly. For this reason it is very crucial for the business to keep an eye on the continuous financial situation of the nation before getting in the marketplace.

Socio-Cultural

International business need to deal with different social and cultural concerns throughout its operations in a foreign country. Samsung has actually also dealt with numerous concerns but have actually adopted to the regional environments of the majority of the nations exceptionally well. It has tailored its products, practices, policies etc. appropriately in order to be successful.

Technological

With an annual expenditure of 2.4 billion dollars in Research study & Development, and with constant innovative item launches, Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution is one of the top innovative companies of the world. With a clear objective to be ahead of the rest when it comes to technological improvements, Samsung has increased to the no 25 of the top effective companies of the world.

Legal

Each country has their own laws and policies, being an international company Samsung have to strictly follow those laws in their jurisdictions. Failure to do so, will result in serious legal repercussions. So, it has to study or work with a regional law specialist before beginning its operations in a specific nation.

Environmental

With the increasing awareness among consumers about the ethical & ecological infractions of companies, Samsung needs to ensure that it follows all the safety standards. Ecological damages, ethical misbehaviors are not acceptable and in some nations the effects can be really extreme. On the other hand it has to do some Business Social Obligation practices to reveal the locals that it cares about their environment and people.

Porter's Five Forces

Hazard of Replacement

Threat of alternative for Samsung's each product classification is rather considerable. Elements for high danger of alternative for Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution Smart device consist of the existence of high number of providers and Market saturation in industrialized nations, which make the cost of changing for customers nearly no. Along with it, Samsung printing options products are threatened by the increasing attraction of customers towards cloud storage.

Competition Amongst Existing Firms:

The rivaly among Samsung and its close rivals is extreme. The significant factor behind this is the technique of market saturation in different number of product categories, forcing Samsung to introduce more ingenious functions in existing products and brand-new innovative products to maintain its growth. The major rivals for Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Analysis samrtphones consist of Apple, Motorola, LG, Nokia, Huawei, OPPO and so on.

Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Analysis has a large supply chain consisting of about 2700 suppliers throughout the world.( Samsung Sustainability Report, 2016) Supplier's bargaining power for Samsung is low as Samsung runs economies of scale and its orders are of possible size and worth. These big orders enable Samsung to negotiate prices with its suppliers. However, due to incapability of Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Analysis to develop its own software application, it has to outsource its software application advancement to Google, which becomes a possible provider of software for Samsung, resulting in high bargaining power of Google. In many of Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Help has a power to work out rates, however it supply significant rates to its providers to build a strong supply chain and to have strong relationships with its providers.

Bargaining Power of Purchasers:

Bargaining power of purchasers for numerous number of item classifications of Samsung is extreme. One of the element leading to the intense bargaining power is the schedule of large number of rivals in almost each item classification i.e. competitors of Samsung Mobile phone, with a really little differentiation. The high accessibility of suppliers of Smartphones with minimum distinction, make the switching expense for buyers nearly no, hence increasing the bargaining power of buyers. Market saturation in the majority of the item categories likewise make the bargaining power of buyers more intense in for Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Help. In spite of igh bargaining power Samsung is rather capable of selling its items at a higher cost than much of its competitors, due to high-end quality item and a reasonable brand image.

Hazard of New Entrants:

Risk of brand-new entrants for Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution is quite low. Along with it, requirement of huge know-how and research study and advancement expenditures for survival in the industry also make brand-new entrants unwilling to enter in the market. Market saturation is likewise one of the barrier of entry in technology industry.

Competitive Analysis

Samsung's high item diversity offers it differentiation from its rivals. It is one of the 3 leading brands by market share. Unlikely to its close competitors including Sony, Intel and Nokia, who focus bulk on a single item classification with Sony concentrating on consumer electronic devices, Nokia on cellular phone and Intel on chips, Samsung had a substantial R&D costs on all of its product classifications which allow the company to make potential earnings from sales of almost all of its items. (See Exhibition) However, due to the large product range the business faces high variety of competitors.

The business ranks first in 4 product categories i.e. DRAM Chips, LCD Displays, Cinema TVs and Microwave, in regards to international market share, among 8 different item classifications. Samsung was the global leader in producing DRAM, SRAM and NAND flash chips. Samsung profits from chips was less than Intel but its revenues from chips was growing quicker than Intel and has actually grown close to the earnings levels of Intel, as given in the case Display 2.

Together with the chips Samsung mobile market was likewise growing at a high rate than its competitors i.e. Motorola and Nokia. Samsung's cellular phone's sales development was 51% as compare to Motorola with just 4% and Nokia with zero sales development. The significant reson behind Samsung's high development despite of greater rates than Nokia and Motorola was the business's high-end quality cell phones.

Samsung was also profiting from increasing market share of high-end LCDs as given in case Exhibition 3. The significant reason, making the company enable to obtain the opportunity is its mass production at low expense. Sony was the biggest rival for Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution in LCD market, however, it had actually also begun joint endeavor with Samsung in 2003 for LCD producing, reducing the competitors for Samsung.

Porter's Competitive Method

Low Cost Leadership strategy of porter is completely carried out by Samsung the method they attain economies of scale by reinforcing their core competencies of production. They constantly bring something new and ingenious whether it's a service or an item.

Alternatives

Alternative Option 1

The Chief Marketing Officer (CMO) of Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Help would produce a brand-new brand image by targeting the younger generation of the specific country. As, especially mobile phones of Samsung are popular amongst the more youthful demographic.

Pros

1. It is the best method to develop Consumer Life time Value (CLV) by producing a long-lasting relationship with consumers. Construct commitment through providing value and profit for long-lasting, as research has showed it is more affordable to keep existing customers than to bring in new ones.
2. Another pro of this option is that word of mouth spread more quickly among more youthful people and which in turn will bring in new clients for my items.

Cons

1. Old customers who were associated with Samsung prior to may not like this new image the company is attempting to portray.
2 It will incur further expenditures to rearrange some products and it might not even bring success as the trends alter very quickly amongst the younger market.

Alternative solution 2.

It would be done by organizing training workshops throughout which significance of marketing will be taught and numbers will be offered. Marketing environment ought to be produced internally initially as real marketing begins inside the corporation.

Pros

1. Its pro will be that all the marketing method fans will come out and likewise the opposite ones.

Cons

2. Its con can develop a really unhealthy environment in the workplace, as individuals typically withstand modification due to the fact that they fear it.

Determine the very best option

Alternative is the best as it clearly has more pros due to the fact that when a Consumer Life time Worth is constructed the company will benefit from it till that customer is alive and has acquiring power. Plus, our target consumers are the younger generation which are bound to live longer than the current aging people. Samsung's primary objective is to create loyalty amongst its customers and make them redeemed it from them and even buy their different products.

Execution Strategy

• Targeting more youthful generation through social marketing, developing a link with them like Pepsi do with music. And set the expectations possible and reasonable.
• A team including best marketing and sales experts need to be assemble, and both views need to be taken into consideration before securing the resources needed to execute the plan.
• Thorough interaction of the plan must be done as it is really crucial for everybody to be on the same page to make it work.
• Tasks and timelines should be develop and communicated accordingly to each person responsible.
• The manager must use a control panel which shows the development of all the tasks which have actually been done or about to be done and by whom.
• The supervisor must keep track of and keep a continuous examine the private and total performance.
• Everybody should want to adapt midway since any brand-new pattern or policy might be available in due to which all the important things already planned need to be changed. It's much better to have contingency plans currently prepared.
• At the end of the campaign the supervisor must interact the results and if effective must celebrate with the team.

Spending plan

The M-net program revealed engaging analysis about the low and high development potential locations and how much advertising spending plan ought to be designated appropriately. This modification the budget plan allowance of many supervisors and various nations were unhappy and argued however the analysis done by the program was precise and showed figures like The United States and Canada and Russia growth prospective merited a 35% allowance while they were getting 45%. Whereas, China and Europe should be receiving 42% however were instead given 31%. It really assisted to fairly distribute the resources and record more consumers by investing more on ads on the high development capacity areas of the world.
Recommendations
Conclusion

Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution is a top 25 business on the planet now and plans to get ahead of Sony who sits presently at no. 20. Its constant investment in R&D and ingenious practices have propelled them to new heights but for them its' just the start and they wish to be amongst the leading 3 brands worldwide. They entirely turnaround from nearly declaring bankruptcy throughout the Asian Financial Crisis to a world prominent brand, understood for quality and development. Their value chain and their core proficiency their manufacturing capability, along-with international brand image structure have actually seen their sales go from 16 to 44.6 billion $ from 1997-- 2002. With more expansion in China and other emerging markets those numbers will just increase further in the future. Their marketing efforts ought to be directed towards more youthful market amid the internal arguments about marketing and must produce Customer Life time Worth as it will not just give them benefits now however will continue to gain it till the client lifetime. As the cost of maintaining the consumer is much cheaper than bring in a brand-new one.