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Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Harvard Case Study Solution

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Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution & Analysis


Introduction

Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution is a popular international brand name in innovation industry, established in 1938 by Lee Byung Chul, in South Korea. Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool handle a great deal of product classifications including Semiconductors, Telecommunications, Digital Media, Digital Appliances and many more other electronic items. Historically, the company's core clients include the Original Equipment Manufacturers (OEMs), which used to offer Samsung items withtheir own brand. Till early 1990s, the core proficiency of Samsung lie in its low cost offerings than its rivals by producing existing items at economies of scale. Its customer circle consists of Original Equipment Manufacturers (OEMs), who utilized to sell Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Help products with their own brand name. Samsung was not merely known outside Korea. There were likewise no or little interest in developing the brand name worldwide. Marketing budget plan was controlled by production department with a prime focus on providing cheap products.During the 1997 Asian Financial Crisis the business practically got insolvent, however with the Vision of Chairman Lee it entirely turn its fortune around and in 2002 was listed the leading 25 most important company worldwide. When Kim was hired as a Chief Marketing Officer in 2000 the business was not even noted. He repositioned Samsung as a worldwide brand and informed his divisional supervisors to comprehend marketing and its importance. Now their goal is to arrive 10 by 2005.

Issue Statement

Samsung's transition from an item based to a marketing company is not going as smoothly as planned.Overcoming the reluctance of divisional managers to incorporate marketing efficiently is still a major difficulty. Producing a consistent brand identity throughout the entire world and using marketing techniques that finest fits the local culture is no simple job.

Situational Analysis

Yun had a rather clear image in his mind about how Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Help can change from a low end to a high end item supplier. He understood that transformation can just be done through placing Samsung as a company providing high-end products and this could only be done through high level of marketing.

In spite of having a clear vision about how to construct Samsung brand name, with a prospective support of its executives, Yun faced several marketing difficulties in early years of its efforts.

One of the marketing difficulties for Yun was the perceptions of executives about the value of marketing. They considered marketing and selling as same tools and thought that quality items do not needed marketing for increasing sales. As their focus towards marketing was quite low in their previous organisation practices, and the current marketing requirement was too much high, the gap was too broader and to fill this gap with wrong perceptions about marketing was rather tough for Yun.

Along with it the item range of the company was increasing with the ripening of brand-new product concepts by the R&D sector of Samsung. Yun had a difficulty to carry out marketing planning and to produce marketing budget plans for existing as well as for new items from the very start, and this would take a substantial time.

A huge shift would be required in present marketing expenses to construct the Samsung brand name. This would result in increased marketing expenditures for Samsung and might disturb the administration relating to increased costs, as they were hesitant to marketing expenditures previously and a sudden big shiftwould make them disturb.

Internal Analysis
SWOT Analysis
Strengths


Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution strengths lie in its big product portfolio. Samsung has largest number of patents in the industry with total number of 15499 patents approved in US( USP).

Another strength of Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Help is its ability to establish innovative products at a constant rate. It significant proves for the development and item creating of Samsung is that the business has actually gotten a lot of awards for its development and product style.

Unlike Apple and other rivals, Samsung is concentrated on producing gadgets which can be easily integrated with any type of open source Operating System (OS) and software application. This provides Samsung an edge over Apple gadgets.

Samsung's ability to produce high end items at low cost of production is likewise among the major strength of Samsung as it makes it possible for the company to record more market by providing quality products with cost control.

Weak points

Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution weaknesses are concealed in the company's reliance on outsourcing software application for its devices due to company's failure in developing software application, unlike Sony. Samsung also has low earnings margins as compare to Apple due to big distinction in the costs of Apple and Samsung with a much lower distinction in quality. The varied focus of the company due to a great deal of products in its portfolio, lead to the less efficient production and make the company unable to charge higher costs like Apple. The business is also inefficient in handling its patents and frequently faces the issue of patent violation.

Opportunities

Opportunities for Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Help lie in the growing Mobile phone market and the company's efficiency in the market. Samsung presently runs in about 80 nations and the company has a chance to increase its geographical expansion by moving towards more emerging markets outside Asia.

Hazards

The dynamic industry environment of technology market posture an extreme danger on Samsung's survival and force the business to invest much of its profits share on R&D in order to endure in the long run. The marketplace saturation in industrialized nations i.e. saturation of mobile company is likewise a huge danger for the business's development in the presence of strong competitors like Apple.

4 P's of Marketing

Product

Samsung uses quality products and has a rather abundant portfolio which caters to different sectors. LCD and mobile phones are the greatest products of Samsung, whereas DRAM is also not far behind in contrast of them.

• LCD/ TELEVISION
• Laptops.
• Cellphone.
• A/c.
• Computer.
• Disk drives.
• Washing machines.
• Fridges.
• Electronic cameras.
• Microwaves.
• Flash memory.
• DRAM.

Price.

Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Analysis utilizes both market competitive and market skimming rates techniques for its wide variety of products. In competitive prices it changes the rate according to the competitors in order to get advantage, whereas, it utilizes market skimming strategy where the item has actually an added worth and by offering a few products it can reach break-even.

Place.

It has among the best supply chain networks, with retail distributors, their own sole distributors, E commerce channels like Amazon and so on. All its items are timely supplied to the selling place/ delivered to the customers straight in case of online order.

Promo.

It uses both offline & online channels of promo to market their items. Paid product advertisements, social promo and digital ads are uses to develop awareness about Samsung items.

Worth Chain Analysis.

It's an analytical structure for identifying company activities that include value or competitive advantage for the company.

Incoming Logistics.

It has among the most efficient and effective supply chain network and has over 2700 providers across numerous industries worldwide. Nearly 80% of which is based in Asia and the remaining all over the world. For its incoming logistics it owns numerous logistics firms as it subsidiaries. It looks after its providers and produces an unified relationship with them and even minimized their payment cycles to increase this relationship further which adds worth to their chain network.

Operations.

Samsung's core proficiency is its mass manufacturing it produces 90% of its products in-house. Divided into 3 various divisions its operations are namely IT & Mobile Communications, Gadget Solutions and Consumer Electronic Devices. It is preserving operation hubs worldwide to further include worth to its value chain network.

Outbound Logistics.

Its outgoing logistics system performance is among the main factors Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Analysis is able to compete with Apple. Samsung's own Electronic Logitec system plays a significant function in the outbound logistics operations. It even carries out the tasks of collection of payment, settling insurance coverage claims, etc. on behalf of Samsung.

Marketing and Sales.

Bring in target consumer attention towards the item is done through marketing and sales to communicate with them the worth and competitive benefit the item offers. Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Help marketing budget is continually increasing because they started their repositioning internationally and will continue to do so as they are continuously aiming to expand and invest in high potential development markets. The spending plan is invested in occasions, print and media advertisements, public relations and so on.

Samsung put their clients at the top and continuously aim to provide unmatchable client service requirements. By adding a direct assistance line to call them 24 hours they have further increased the included worth of Samsung service.

Division.

Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Help has diversified market division, based upon its provision of wide range of products to large number of customers. Samsung target client sections can be divided into 3 categories i.e. Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Help IT and Mobile Communications, Samsung Consumer Electronics and Samsung Device solutions.

Geographical.

Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution geographic division is based upon two criteria i.e. area and density. Samsung serves about 80 countries worldwide with its products provided to Urban in addition to Backwoods of the country. The Samsung is also growing its international existence and the company's versatility in finding its plants motivates global expansion of Samsung.

Market.

Samsung produces products that can be used by both females and males. The target consumers for Samsung IT and mobile interaction products have an age range of 18-65 with bulk at a young or freshly married life cycle phase. Apart from it, Samsung Consumer Electronics are targeted to a customer sector with an age range of 25-65.

Psychographic.

The psychographic division of Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Analysis s based upon the social class and the life style of the consumer. Samsung target consumers on the basis of social class are primarily upper middle, middle and working class clients, as Samsung sell products like mobile phone very little cheaper i.e. Motorola in addition to very little pricey i.e. Apple. It provides quality items to middle level customers at a somewhat high price than others targeting the very same segment.

Behavioural.

Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Analysis bulk target consumers have distinct behavioural characteristics. It has customers with an ambitious, trendy and figured out character with moderate level of loyalty towards the brand name. Its customers have some degree of shift towards other distinguished brand names i.e. Apple. The majority of Samsun consumers desire quality along with expense control. They are brought in towards Samsung due to the fact that of its moderate costs with a level of quality.

Quantitative analysis.

Sales of Samsung has increased remarkably from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net revenue of.48 billion $ to 5.9 billion $. It has also reduced its debt from 15 billion $ to 4.6 billion $. Digital media is the biggest selling category of Samsung with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales. Incomes/ sales are increasing however net earnings is not increasing accordingly due to the fact that of the high overhead expense. New growths and hiring's were the main reason of the increase in the overhead costs, with china currently not providing any revenue to Samsung, however there is so much potential in the present market with 75 % yet to be explored.

Qualitative analysis.

Yes, this decision is based on the mission of Kim to target the younger audience and create a global brand picture of the business. Whereas, the core strength of the business is currently making but long gone are those days when great products were offering themselves. In the existing age marketing is very essential and business can not be successful without it. Kim has actually currently started to reinforce the marketing activities of Samsung and very soon it will turn into one of its core strength like making if not better.

VRIO.

Value.

Samsung operates designs, makes and sell a large portfolio of consumer electronics. It operates in a very competitive environment and has successfully positioned itself as the maker of quality items. So, the response is yes.

Rarity.

As, stated earlier that Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Help operates in a highly competitive environment, which suggests all the companies have similar items. So, the answer for rarity is no.

Imitability.

Due to the nature of the industry, it is extremely simple for competitors to comprehend the functionality of the products and easily make their own designs. Yes, Samsung is only behind IBM in registering brand-new patents annually, but the advantage is very short term in this industry.

Company.

Chairman Lee has completely turnaround Samsung, from going nearly insolvent throughout the Asian financial crisis of 1997 to the top 25 company in the world. Certainly yes there is proper organization in the company and the outcomes speak for themselves.

External Environmental Analysis

PESTLE Analysis

Political

Being an international brand name spread nearly in every nation worldwide, majority of the environments like U.S.A., Europe, China and so on, are really conductive for its operations. It faces some political pressures in less developed countries where law and order scenario is not great. Latin American, African and some Asian countries fall in this classification, where political instability do have a result on Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Help operations.

Economic

Purchasing power of customers is crucial for business like Samsung to grow and prosper. Emerging markets like India, middle-eastern countries and so on provide development opportunities, whereas, due to economic crisis even the customers of industrialized nations suffer badly. Thus it is very essential for the company to keep an eye on the continuous economic situation of the country before going into the market.

Socio-Cultural

Multinational companies have to deal with numerous social and cultural issues throughout its operations in a foreign country. Samsung has also dealt with many issues but have adopted to the local environments of most of the countries exceptionally well. It has customized its items, practices, policies and so on appropriately in order to succeed.

Technological

With a yearly expenditure of 2.4 billion dollars in Research study & Advancement, and with continuous ingenious item launches, Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution is one of the leading innovative companies of the world. With a clear mission to be ahead of the rest when it comes to technological improvements, Samsung has actually increased to the no 25 of the leading effective companies of the world.

Legal

Each country has their own laws and policies, being an international company Samsung need to strictly follow those laws in their jurisdictions. Failure to do so, will lead to major legal consequences. So, it needs to study or hire a local law specialist prior to beginning its operations in a particular country.

Environmental

With the rising awareness amongst customers about the ethical & ecological violations of companies, Samsung has to make sure that it follows all the safety guidelines. Environmental damages, ethical misbehaviors are not acceptable and in some nations the repercussions can be really severe. On the other hand it needs to do some Corporate Social Responsibility practices to reveal the locals that it cares about their environment and individuals.

Porter's Five Forces

Danger of Replacement

Risk of substitution for Samsung's each product category is quite significant. Running in an extremely vibrant industry lead the business to face a high danger of substitution. Aspects for high threat of substitution for Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Help Smartphone include the existence of high number of providers and Market saturation in developed nations, which make the expense of changing for consumers nearly zero. Substitution risks for Samsung visual display depend on the altering lifestyle of clients. Consumers can switch to viewing visuals in the house towards outdoor activities. Together with it, Samsung printing options products are threatened by the increasing destination of clients towards cloud storage.

Rivalry Amongst Existing Firms:

The rivaly amongst Samsung and its close competitors is extreme. The major factor behind this is the technique of market saturation in different number of item classifications, forcing Samsung to introduce more ingenious features in existing items and new innovative products to keep its growth. The significant rivals for Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution samrtphones consist of Apple, Motorola, LG, Nokia, Huawei, OPPO etc.

( Samsung Sustainability Report, 2016) Provider's bargaining power for Samsung is low as Samsung runs economies of scale and its orders are of possible size and worth. Due to incapability of Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Analysis to construct its own software, it has to outsource its software application advancement to Google, which ends up being a potential supplier of software for Samsung, resulting in high bargaining power of Google.

Bargaining Power of Purchasers:

Negotiating power of purchasers for various variety of product categories of Samsung is extreme. One of the aspect causing the intense bargaining power is the accessibility of a great deal of rivals in practically each item classification i.e. competitors of Samsung Smart device, with a very little differentiation. The high schedule of suppliers of Mobile phones with minimum distinction, make the changing cost for purchasers nearly zero, thus increasing the bargaining power of buyers. Market saturation in the majority of the item categories likewise make the bargaining power of buyers more extreme in for Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution. In spite of igh bargaining power Samsung is rather efficient in selling its items at a greater cost than much of its rivals, due to high end quality item and a reasonable brand image.

Threat of New Entrants:

Risk of new entrants for Samsung is rather low. Among the significant aspect for low hazard of new entrants is the high competition in the industry. The requirement of huge amount of capital to enter in the marketplace is also one of the prospective barrier to entry. In addition to it, requirement of substantial knowledge and research and development expenditures for survival in the market likewise make new entrants unwilling to enter in the marketplace. Market saturation is likewise among the barrier of entry in innovation industry. High bargaining power of providers force the gamers in the industry to charge as low costs as possible and this can just be accomplished by production performance. Brand-new companies, in majority cases, do not have the production efficiency, hence increasing the dangers for entryway in the technology industry.

Competitive Analysis

Samsung's high item diversity supplies it differentiation from its rivals. It is among the 3 top brands by market share. Unlikely to its close competitors including Sony, Intel and Nokia, who focus majority on a single product category with Sony concentrating on customer electronics, Nokia on mobile phone and Intel on chips, Samsung had a substantial R&D costs on all of its product categories which make it possible for the business to make potential profits from sales of nearly all of its items. (See Exhibition) However, due to the wide product variety the business deals with high number of competitors.

The company ranks first in 4 item categories i.e. DRAM Chips, LCD Displays, Cinema Televisions and Microwave ovens, in regards to worldwide market share, among 8 different item categories. Samsung was the international leader in producing DRAM, SRAM and NAND flash chips. Samsung revenues from chips was less than Intel but its revenues from chips was growing much faster than Intel and has actually grown close to the profits levels of Intel, as provided in the case Exhibit 2.

Along with the chips Samsung mobile market was also flourishing at a high rate than its rivals i.e. Motorola and Nokia. Samsung's cell phone's sales development was 51% as compare to Motorola with only 4% and Nokia with absolutely no sales development. The significant reson behind Samsung's high development despite of greater rates than Nokia and Motorola was the company's high-end quality mobile phone.

Samsung was also reaping the benefits from increasing market share of luxury LCDs as given up case Exhibition 3. The significant reason, making the company make it possible for to avail the chance is its mass production at low cost. Sony was the greatest rival for Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution in LCD market, nevertheless, it had actually likewise begun joint endeavor with Samsung in 2003 for LCD making, lessening the competitors for Samsung.

Porter's Competitive Method

Low Expense Management strategy of porter is completely implemented by Samsung the method they achieve economies of scale by strengthening their core proficiencies of production. They constantly bring something new and innovative whether it's a product or a service.

Alternatives

Alternative Solution 1

The Chief Marketing Officer (CMO) of Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Analysis would develop a new brand image by targeting the younger generation of the particular nation. As, particularly smart phones of Samsung are incredibly popular among the younger market.

Pros

1. It is the very best method to build Client Lifetime Worth (CLV) by developing a long-term relationship with consumers. Construct loyalty through providing value and profit for long-lasting, as research study has actually showed it is more affordable to retain present customers than to attract brand-new ones.
2. Another pro of this alternative is that word of mouth spread faster amongst younger people and which in turn will generate new clients for my items.

Cons

1. Old consumers who were associated with Samsung prior to might not like this brand-new image the company is trying to represent.
2 It will sustain more expenditures to rearrange some items and it may not even bring success as the patterns alter very quickly among the more youthful demographic.

Alternative service 2.

It would be done by organizing training workshops throughout which value of marketing will be taught and numbers will be offered. Marketing environment must be developed internally initially as real marketing begins inside the corporation.

Pros

1. Its pro will be that all the marketing method advocates will come out and also the opposite ones.

Cons

2. Its con can develop a very unhealthy environment in the office, as individuals frequently withstand modification since they fear it.

Determine the best option

First option is the very best as it plainly has more pros because as soon as a Client Lifetime Value is constructed the business will make money from it till that client lives and has acquiring power also. Plus, our target customers are the younger generation which are bound to live longer than the present old age individuals. Samsung's main objective is to produce commitment among its consumers and make them repurchase it from them and even buy their different products.

Implementation Plan

• Targeting younger generation through social marketing, producing a relate to them like Pepsi finish with music. And set the expectations realistic and attainable.
• A team consisting of finest marketing and sales specialists must be put together, and both views ought to be taken into consideration before protecting the resources required to carry out the strategy.
• Thorough interaction of the plan should be done as it is really essential for everyone to be on the very same page to make it work.
• Tasks and timelines need to be construct and interacted accordingly to each person responsible.
• The manager must use a dashboard which shows the development of all the tasks which have been done or about to be done and by whom.
• The manager should keep track of and keep a constant examine the specific and general efficiency.
Since any brand-new trend or policy might come in due to which all the things currently prepared have actually to be changed, • Everybody should be prepared to adapt midway. It's better to have contingency plans currently prepared.
• At the end of the project the manager need to interact the outcomes and if successful need to commemorate with the team.

Spending plan

This change the spending plan allocation of various nations and many managers were unhappy and argued however the analysis done by the program was accurate and showed figures like North America and Russia development potential warranted a 35% allotment while they were receiving 45%. It really assisted to fairly disperse the resources and catch more clients by investing more on advertisements on the high growth potential areas of the world.

Conclusion

Blue Ocean Strategy Implementation Self Diagnostic Tipping Point Leadership And Fair Process In Action Development Tool Case Study Solution is a top 25 company worldwide now and plans to get ahead of Sony who sits presently at no. 20. Its continuous investment in R&D and innovative practices have propelled them to brand-new heights however for them its' only the start and they wish to be among the top 3 brands worldwide. They entirely turnaround from nearly going bankrupt throughout the Asian Financial Crisis to a world prominent brand, understood for quality and innovation. Their worth chain and their core proficiency their manufacturing ability, along-with global brand image building have seen their sales go from 16 to 44.6 billion $ from 1997-- 2002. With more growth in China and other emerging markets those numbers will only increase further in the future. Their marketing efforts must be directed towards younger market amidst the internal arguments about marketing and must create Consumer Lifetime Worth as it will not just provide benefits now but will continue to enjoy it till the consumer lifetime. As the expense of maintaining the client is more affordable than drawing in a brand-new one.