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Braddock Industries Inc 4 Case Study Solution & Analysis


Intro

Historically, the business's core consumers include the Original Devices Manufacturers (OEMs), which utilized to sell Braddock Industries Inc 4 Case Study Solution items withtheir own brand name. Its consumer circle includes Original Devices Manufacturers (OEMs), who utilized to offer Samsung items with their own brand name. He rearranged Samsung as a global brand and informed his divisional supervisors to understand marketing and its significance.

Problem Statement

Samsung's transition from a product based to a marketing company is not going as efficiently as planned.Overcoming the hesitation of divisional supervisors to integrate marketing effectively is still a significant challenge. Developing a constant brand name identity across the whole world and employing marketing methods that finest fits the local culture is no simple task. The M-net program analysis have been really practical in figuring out the high and less prospective growth locations, but allotment of resources appropriately is not well gotten amongst the managers. There is no consensus amongst the hierarchy regarding the best suited future technique.
Executive Summary
Situational Analysis

Yun had a rather clear picture in his mind about how Braddock Industries Inc 4 Case Study Help can transform from a low end to a high end item provider. He knew that transformation can only be done through positioning Samsung as a company offering high-end products and this could only be done through high level of marketing.

In spite of having a clear vision about how to construct Samsung brand name, with a potential support of its executives, Yun faced numerous marketing difficulties in early years of its efforts.

One of the marketing obstacles for Yun was the perceptions of executives about the value of marketing. They thought about marketing and selling as exact same tools and believed that quality products do not needed marketing for increasing sales. As their focus towards marketing was rather low in their previous company practices, and the present marketing requirement was too much high, the space was too larger and to fill this space with wrong understandings about marketing was rather challenging for Yun.

Along with it the product variety of the business was increasing with the ripening of new product ideas by the R&D sector of Samsung. Yun had an obstacle to carry out marketing planning and to create marketing budgets for existing as well as for brand-new products from the very start, and this would take a big time.

A huge shift would be needed in current marketing expenditures to build the Braddock Industries Inc 4 Case Study Help brand. This would result in increased marketing expenditures for Samsung and might disrupt the administration concerning increased expenditures, as they hesitated to marketing expenditures previously and an abrupt huge shiftwould make them disturb. This might lead to declining executive assistance for worldwide marketing. In this scenario, Yun faces a difficulty for justifying increased marketing costs by showing the long term worth of huge marketing expenses.

Internal Analysis
SWOT Analysis
Strengths


Samsung strengths depend on its big product portfolio. Samsung has biggest variety of patents in the industry with overall variety of 15499 patents given in United States( USP). Big quantity of R&D costs has enabled the company to grow its product portfolio at a higher rate than its rivals. Braddock Industries Inc 4 Case Study Solution spent about $13.079 billion on its R&D sector in 2016, which is 7.3% of its overall revenues.

Another strength of Braddock Industries Inc 4 Case Study Solution is its ability to develop ingenious items at a constant rate. It major proves for the innovation and item creating of Samsung is that the business has actually received so many awards for its development and item design.

Unlike Apple and other rivals, Samsung is focused on producing devices which can be easily integrated with any kind of open source Os (OS) and software application. This offers Samsung an edge over Apple devices.
Porter's 5 Forces Analysis
Samsung's capability to produce high end items at low cost of production is likewise among the major strength of Samsung as it allows the company to record more market by providing quality items with cost control.

Weaknesses

Braddock Industries Inc 4 Case Study Help weak points are concealed in the business's dependence on outsourcing software application for its gadgets due to company's inability in developing software, unlike Sony. Samsung likewise has low earnings margins as compare to Apple due to substantial distinction in the rates of Apple and Samsung with a much lesser difference in quality. The diverse focus of the company due to large number of items in its portfolio, result in the less efficient production and make the company not able to charge greater prices like Apple. The business is likewise ineffective in handling its patents and regularly faces the problem of patent infraction.

Opportunities

Opportunities for Braddock Industries Inc 4 Case Study Solution lie in the growing Smart device market and the business's efficiency in the market. Samsung presently runs in about 80 nations and the business has a chance to increase its geographical expansion by moving towards more emerging markets outside Asia.

Hazards

The vibrant industry environment of innovation market present an extreme hazard on Samsung's survival and force the business to invest much of its earnings share on R&D in order to survive in the long run. The marketplace saturation in developed nations i.e. saturation of mobile company is likewise a huge risk for the company's growth in the presence of strong rivals like Apple.

4 P's of Marketing
Swot Analysis
Product

Braddock Industries Inc 4 Case Study Help uses quality items and has a quite rich portfolio which accommodates various sections. The majority of the items are in the leading three of their particular industries. LCD and cellphones are the most significant products of Samsung, whereas DRAM is also not far behind in contrast of them. Following is the line of product of Samsung:

• LCD/ TELEVISION
• Laptops.
• Smart phone.
• Ac system.
• Computer.
• Hard disk drives.
• Washing machines.
• Fridges.
• Video cameras.
• Microwaves.
• Flash memory.
• DRAM.

Rate.

Braddock Industries Inc 4 Case Study Solution uses both market competitive and market skimming prices techniques for its wide variety of products. In competitive prices it adjusts the price according to the competitors in order to get benefit, whereas, it uses market skimming method where the product has actually an included value and by offering a few items it can reach break-even.

Location.

It has one of the best supply chain networks, with retail suppliers, their own sole distributors, E commerce channels like Amazon etc. All its items are timely supplied to the selling place/ delivered to the customers straight in case of online order.

Promotion.
Vrio Analysis
It utilizes both offline & online channels of promo to market their products. Paid item advertisements, social promo and digital ads are uses to produce awareness about Samsung products.

Value Chain Analysis.

It's an analytical structure for identifying business activities that add worth or competitive benefit for the business.

Incoming Logistics.

For its incoming logistics it owns various logistics firms as it subsidiaries. It looks after its providers and creates a harmonious relationship with them and even lowered their payment cycles to enhance this relationship even more which includes value to their chain network.

Operations.

Samsung's core competency is its mass manufacturing it produces 90% of its items in-house. Divided into three various divisions its operations are specifically IT & Mobile Communications, Gadget Solutions and Consumer Electronic Devices. It is preserving operation centers worldwide to even more add worth to its worth chain network.

Outbound Logistics.

Its outbound logistics system efficiency is among the primary factors Braddock Industries Inc 4 Case Study Solution has the ability to take on Apple. Samsung's own Electronic Logitec system plays a significant function in the outbound logistics operations. It even carries out the jobs of collection of payment, settling insurance coverage claims, etc. on behalf of Samsung.

Marketing and Sales.

Drawing in target customer attention towards the product is done through marketing and sales to interact with them the worth and competitive advantage the product uses. Braddock Industries Inc 4 Case Study Analysis marketing spending plan is continuously growing because they began their repositioning worldwide and will continue to do so as they are continually looking to broaden and invest in high prospective development markets. The budget is invested in events, print and media advertisements, public relations etc.

Samsung Service. Samsung put their clients on top and constantly aim to deliver unmatchable customer support standards. As after sales service is ending up being extremely crucial to keep customers pleased and engaged, they even carry out surveys through 3rd parties to find out their consumer's feedback and execute it in the positive method to reduce or if possible totally remove their consumer problems. By adding a direct support line to contact them 24 hr they have further increased the added value of Braddock Industries Inc 4 Case Study Help service.

Segmentation.

Braddock Industries Inc 4 Case Study Analysis has actually diversified market division, based upon its arrangement of large range of products to a great deal of customers. Samsung target client sectors can be divided into 3 categories i.e. Braddock Industries Inc 4 Case Study Analysis IT and Mobile Communications, Samsung Consumer Electronic Devices and Samsung Gadget services.

Geographical.

Braddock Industries Inc 4 Case Study Analysis geographic division is based upon 2 requirements i.e. region and density. Samsung serves about 80 countries worldwide with its products supplied to Urban in addition to Backwoods of the nation. The Samsung is likewise growing its worldwide presence and the business's versatility in locating its plants motivates international expansion of Samsung.

Demographic.

Samsung produces products that can be used by both males and women. The target customers for Samsung IT and mobile interaction items have an age range of 18-65 with majority at a young or recently married life cycle phase. Apart from it, Samsung Customer Electronics are targeted to a client section with an age range of 25-65.

Psychographic.

The psychographic division of Braddock Industries Inc 4 Case Study Analysis s based upon the social class and the life style of the customer. Samsung target consumers on the basis of social class are generally upper middle, middle and working class customers, as Samsung sell items like mobile phone very little more affordable i.e. Motorola along with not much costly i.e. Apple. It offers quality products to middle level consumers at a somewhat high cost than others targeting the exact same segment.

Behavioural.

Braddock Industries Inc 4 Case Study Analysis bulk target customers have unique behavioural attributes. They are attracted towards Samsung because of its moderate costs with an extent of quality.

Quantitative analysis.

Sales of Braddock Industries Inc 4 Case Study Analysis has increased remarkably from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net revenue of.48 billion $ to 5.9 billion $. Digital media is the largest selling classification of Samsung with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales.

Qualitative analysis.

Yes, this decision is based on the objective of Kim to target the more youthful audience and develop a worldwide brand image of the business. Whereas, the core strength of the company is currently making but long gone are those days when excellent items were offering themselves. In the present age marketing is really essential and business can not be successful without it. Kim has actually already started to reinforce the marketing activities of Samsung and very soon it will turn into one of its core strength like manufacturing if not much better.

VRIO.

Worth.

Samsung runs styles, produces and offer a vast portfolio of consumer electronic devices. It operates in an incredibly competitive environment and has actually successfully placed itself as the maker of quality items. So, the response is yes.

Rarity.

As, stated earlier that Braddock Industries Inc 4 Case Study Solution operates in a highly competitive environment, which means all the companies have comparable products. The response for rarity is no.

Imitability.

Due to the nature of the industry, it is really simple for competitors to comprehend the functionality of the products and quickly make their own designs. Yes, Samsung is only behind IBM in registering new patents annually, but the benefit is very short-term in this market.

Organization.

Chairman Lee has completely turn-around Samsung, from going almost insolvent during the Asian monetary crisis of 1997 to the leading 25 company worldwide. Absolutely yes there is proper organization in the company and the outcomes promote themselves.

External Ecological Analysis

PESTLE Analysis

Political

Being a multinational brand spread nearly in every nation worldwide, majority of the environments like U.S.A., Europe, China etc., are extremely conductive for its operations. It deals with some political pressures in less developed nations where law and order circumstance is not excellent. Latin American, African and some Asian countries fall in this category, where political instability do have an impact on Braddock Industries Inc 4 Case Study Analysis operations.

Economic

Purchasing power of customers is crucial for business like Samsung to succeed and grow. Emerging markets like India, middle-eastern nations and so on supply development opportunities, whereas, due to economic crisis even the customers of industrialized countries suffer severely. Hence it is extremely important for the company to watch on the continuous financial situation of the country prior to entering the market.

Socio-Cultural

Multinational companies have to deal with numerous social and cultural problems during its operations in a foreign nation. Samsung has actually likewise faced numerous issues however have adopted to the local environments of most of the countries incredibly well. It has actually customized its items, practices, policies etc. accordingly in order to be successful.

Technological

With an annual expenditure of 2.4 billion dollars in Research study & Advancement, and with constant ingenious product launches, Braddock Industries Inc 4 Case Study Analysis is one of the leading ingenious companies of the world. With a clear objective to be ahead of the rest when it pertains to technological advancements, Samsung has risen to the no 25 of the leading effective business of the world.

Legal

Each country has their own laws and policies, being an international business Samsung need to strictly follow those laws in their jurisdictions. Failure to do so, will result in severe legal effects. It has to study or employ a regional law specialist prior to starting its operations in a specific country.

Environmental

With the rising awareness among customers about the ethical & environmental infractions of companies, Samsung has to guarantee that it follows all the safety standards. Ecological damages, ethical misconducts are not acceptable and in some countries the consequences can be extremely serious. On the other hand it has to do some Corporate Social Duty practices to reveal the locals that it appreciates their environment and people.

Porter's Five Forces

Hazard of Replacement

Risk of substitution for Samsung's each item category is rather considerable. Elements for high danger of substitution for Braddock Industries Inc 4 Case Study Solution Mobile phone include the presence of high number of suppliers and Market saturation in developed nations, which make the cost of changing for consumers nearly absolutely no. Along with it, Samsung printing services products are threatened by the increasing attraction of customers towards cloud storage.

Rivalry Amongst Existing Firms:

The rivaly among Samsung and its close rivals is intense. The significant factor behind this is the technique of market saturation in numerous number of item classifications, requiring Samsung to present more innovative features in existing products and brand-new innovative items to maintain its development. Other element for the extreme competition among the rivals is the little product distinction amongst the products. The prominent gamers in the technology market are rather familiar with the value of R&D costs for their survival and are facing a race of marketing and R&D costs, to catch the marketplace. The significant competitors for Braddock Industries Inc 4 Case Study Help samrtphones include Apple, Motorola, LG, Nokia, Huawei, OPPO and so on. High competition rivalry results in the changing market shares which can be seen in Exhibit F.

Bargaining Power of Suppliers:

Braddock Industries Inc 4 Case Study Analysis has a vast supply chain including about 2700 providers throughout the world.( Samsung Sustainability Report, 2016) Provider's bargaining power for Samsung is low as Samsung runs economies of scale and its orders are of prospective size and worth. These substantial orders make it possible for Samsung to work out rates with its providers. Due to incapability of Samsung to construct its own software application, it has to outsource its software development to Google, which becomes a possible provider of software application for Samsung, resulting in high bargaining power of Google. Although, in most of cases Samsung has a power to negotiate costs, but it provide considerable prices to its providers to construct a strong supply chain and to have strong relationships with its providers.

Bargaining Power of Purchasers:

Bargaining power of purchasers for numerous variety of product categories of Samsung is intense. One of the aspect resulting in the extreme bargaining power is the availability of large number of rivals in practically each product classification i.e. rivals of Samsung Mobile phone, with a very little distinction. The high schedule of suppliers of Mobile phones with minimum differentiation, make the switching expense for purchasers almost no, for this reason increasing the bargaining power of purchasers. Market saturation in most of the product classifications likewise make the bargaining power of purchasers more intense in for Braddock Industries Inc 4 Case Study Analysis. In spite of igh bargaining power Samsung is rather efficient in selling its items at a higher rate than much of its competitors, due to luxury quality product and a reasonable brand name image.

Threat of New Entrants:

Hazard of brand-new entrants for Braddock Industries Inc 4 Case Study Solution is quite low. Along with it, requirement of substantial proficiency and research and advancement expenses for survival in the industry likewise make brand-new entrants unwilling to go into in the market. Market saturation is likewise one of the barrier of entry in innovation industry.

Competitive Analysis

Samsung's high product diversification provides it distinction from its rivals. It is one of the three top brands by market share. Unlikely to its close rivals including Sony, Intel and Nokia, who focus bulk on a single product classification with Sony concentrating on consumer electronic devices, Nokia on cellular phone and Intel on chips, Samsung had a huge R&D costs on all of its item classifications which enable the company to make possible income from sales of almost all of its products. (See Exhibition) However, due to the broad product variety the company faces high number of competitors.

The business ranks first in 4 item classifications i.e. DRAM Chips, LCD Displays, Big Screen TVs and Microwave ovens, in terms of international market share, amongst 8 different product categories. Samsung was the international leader in manufacturing DRAM, SRAM and NAND flash chips. Samsung incomes from chips was less than Intel however its revenues from chips was growing much faster than Intel and has grown close to the income levels of Intel, as given in the case Display 2.

In addition to the chips Samsung mobile market was likewise flourishing at a high rate than its competitors i.e. Motorola and Nokia. Samsung's cellular phone's sales growth was 51% as compare to Motorola with only 4% and Nokia with no sales development. The major reson behind Samsung's high development despite of higher costs than Nokia and Motorola was the business's high-end quality cellular phone.

Samsung was likewise reaping the benefits from increasing market share of high end LCDs as given up case Display 3. The major factor, making the business enable to get the opportunity is its mass production at low expense. Sony was the greatest competitor for Braddock Industries Inc 4 Case Study Help in LCD market, nevertheless, it had actually also begun joint venture with Samsung in 2003 for LCD making, decreasing the competition for Samsung.

Porter's Competitive Strategy

Low Expense Leadership technique of porter is fully carried out by Samsung the method they accomplish economies of scale by enhancing their core proficiencies of manufacturing. Even to the point that their competitor SONY chose to form an alliance with them to make for them, because they were unable to take on them on low cost. Distinction is another strategy well implemented by Samsung by constant investment in the R&D and staying ahead of the competitors. They constantly bring something innovative and brand-new whether it's a service or a product.

Alternatives

Alternative Service 1

The Chief Marketing Officer (CMO) of Braddock Industries Inc 4 Case Study Solution would develop a brand-new brand image by targeting the more youthful generation of the specific nation. As, specifically cellphones of Samsung are very popular among the younger market.

Pros

1. It is the very best strategy to build Client Life time Value (CLV) by creating a long-term relationship with clients. Build loyalty through providing worth and reap the benefits for long-term, as research has actually showed it is more affordable to keep current customers than to bring in new ones.
2. Another pro of this option is that word of mouth spread more quickly amongst younger individuals and which in turn will bring in new consumers for my items.

Cons

1. Old consumers who were associated with Samsung prior to may not like this brand-new image the company is attempting to depict.
2 It will incur further expenses to rearrange some items and it may not even bring success as the trends alter extremely rapidly among the younger demographic.

Alternative solution 2.

It would be done by setting up training workshops during which importance of marketing will be taught and numbers will be provided. Marketing environment ought to be developed internally first as genuine marketing starts inside the corporation.

Pros

1. Its pro will be that all the marketing method advocates will come out and also the opposite ones.

Cons

2. Its con can develop a really unhealthy environment in the workplace, as individuals frequently withstand change because they fear it.

Determine the best alternative

Very first alternative is the best as it plainly has more pros due to the fact that as soon as a Client Life time Value is constructed the business will profit from it till that customer is alive and has purchasing power too. Plus, our target consumers are the more youthful generation which are bound to live longer than the present aging people. Samsung's primary objective is to create loyalty among its consumers and make them redeemed it from them and even buy their different items.

Implementation Strategy

• Targeting younger generation through social marketing, producing a link with them like Pepsi finish with music. And set the expectations realistic and attainable.
• A team consisting of best marketing and sales experts need to be put together, and both views must be taken into account prior to securing the resources needed to carry out the strategy.
• Thorough interaction of the plan ought to be done as it is really important for everybody to be on the same page to make it work.
• Tasks and timelines should be develop and interacted accordingly to each individual responsible.
• The manager need to utilize a dashboard which shows the progress of all the tasks which have actually been done or about to be done and by whom.
• The manager must monitor and keep a constant examine the total and private efficiency.
• Everybody need to want to adapt midway since any new pattern or policy might come in due to which all the things currently prepared have to be changed. It's better to have contingency plans currently prepared.
• At the end of the campaign the supervisor need to communicate the results and if successful need to celebrate with the team.

Spending plan

This change the spending plan allotment of various nations and many managers were unhappy and argued however the analysis done by the program was precise and showed figures like North America and Russia growth possible merited a 35% allotment while they were getting 45%. It truly helped to relatively distribute the resources and capture more clients by investing more on ads on the high growth capacity areas of the world.
Recommendations
Conclusion

Braddock Industries Inc 4 Case Study Solution is a leading 25 company on the planet now and prepares to get ahead of Sony who sits currently at no. 20. Its constant financial investment in R&D and ingenious practices have actually propelled them to brand-new heights but for them its' only the start and they wish to be among the leading 3 brands on the planet. They entirely turn-around from almost going bankrupt throughout the Asian Financial Crisis to a world prominent brand name, known for quality and development. Their worth chain and their core competency their production ability, along-with international brand image building have actually seen their sales go from 16 to 44.6 billion $ from 1997-- 2002. With more growth in China and other emerging markets those numbers will only increase further in the future. Their marketing efforts must be directed towards more youthful demographic amid the internal arguments about marketing and must create Client Lifetime Worth as it will not just give them advantages now but will continue to reap it till the consumer lifetime. As the expense of retaining the customer is much cheaper than bring in a new one.