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Case Analysis Tetra Pak Versus Greatview The Battle Beyond China Case Study Solution & Analysis


Historically, the company's core consumers consist of the Original Devices Manufacturers (OEMs), which used to sell Case Analysis Tetra Pak Versus Greatview The Battle Beyond China Case Study Solution items withtheir own brand name. Its consumer circle includes Original Equipment Manufacturers (OEMs), who utilized to offer Organization items with their own brand name. He repositioned Venture as an international brand name and informed his divisional managers to understand marketing and its significance.

Problem Statement

Company's transition from an item based to a marketing business is not going as smoothly as planned.Overcoming the hesitation of divisional managers to integrate marketing efficiently is still a major difficulty. Producing a consistent brand identity across the entire world and employing marketing techniques that best fits the local culture is no simple job.
Executive Summary
Situational Analysis

Case Analysis Tetra Pak Versus Greatview The Battle Beyond China Case Study Help efforts for constructing its brand across the world was started after introducing the "brand-new management initiative" by Chairman Lee in 1993. The objective was to change Organization from an inexpensive OEM to a high value-added item company. To make the vision of Business a reality, Chairman Lee designated Yun as a vice chairman in 1997. Yun had a quite clear picture in his mind about how Company can change from a low end to a high end item supplier. He understood that change can just be done through placing Venture as a business offering high-end items and this might just be done through high level of marketing.

In spite of having a clear vision about how to develop Corp brand name, with a potential assistance of its executives, Yun dealt with numerous marketing challenges in early years of its efforts.

One of the marketing difficulties for Yun was the understandings of executives about the value of marketing. They thought about marketing and selling as same tools and believed that quality items do not required marketing for increasing sales. As their focus towards marketing was quite low in their previous company practices, and the current marketing requirement was excessive high, the gap was too larger and to fill this gap with incorrect perceptions about marketing was rather challenging for Yun.

Along with it the product variety of the business was increasing with the ripening of new product concepts by the R&D sector of Org. Yun had an obstacle to carry out marketing planning and to develop marketing budgets for existing as well as for brand-new products from the very beginning, and this would take a big time.

A huge shift would be required in current marketing expenditures to build the Case Analysis Tetra Pak Versus Greatview The Battle Beyond China Case Study Analysis brand. This would lead to increased marketing expenditures for Org and could disturb the administration regarding increased expenses, as they were reluctant to marketing expenses previously and an unexpected big shiftwould make them disturb. This might result in decreasing executive assistance for worldwide marketing. In this scenario, Yun faces an obstacle for justifying increased marketing expenditures by showing the long term worth of substantial marketing expenditures.

Internal Analysis
SWOT Analysis

Case Analysis Tetra Pak Versus Greatview The Battle Beyond China Case Study Help strengths lie in its huge product portfolio. Corp has largest number of patents in the market with overall number of 15499 patents granted in US( USP).

Another strength of Case Analysis Tetra Pak Versus Greatview The Battle Beyond China Case Study Solution is its capability to develop ingenious items at a constant rate. It significant shows for the development and item designing of Org is that the company has actually received many awards for its development and item style.

Unlike Apple and other competitors, Organization is concentrated on producing devices which can be quickly incorporated with any kind of open source Operating System (OS) and software. This provides Corp an edge over Apple gadgets.
Porter's 5 Forces Analysis
Enterprise's ability to produce high-end items at low expense of production is also one of the major strength of Enterprise as it allows the company to capture more market by offering quality products with cost control.


Case Analysis Tetra Pak Versus Greatview The Battle Beyond China Case Study Help weak points are hidden in the business's reliance on outsourcing software application for its devices due to business's failure in developing software, unlike Sony. Business likewise has low earnings margins as compare to Apple due to big distinction in the prices of Apple and Company with a much lesser difference in quality. The varied focus of the company due to a great deal of products in its portfolio, result in the less efficient production and make the business unable to charge greater costs like Apple. The business is likewise inefficient in managing its patents and frequently faces the issue of patent violation.


Opportunities for Business lie in the growing Smartphone market and the company's performance in the market. It can increase its market share and profits from cell phone as the business is quite efficient in smart phone market. Venture presently runs in about 80 nations and the business has a chance to increase its geographical expansion by moving towards more emerging markets outside Asia. Venture can move towards acquisitions to obtain patents. It would make it possible for the company to increase its item portfolio with a boost in its wealth.


The vibrant market environment of innovation industry posture a serious danger on Enterprise's survival and force the business to invest much of its profits share on R&D in order to make it through in the long run. The marketplace saturation in developed countries i.e. saturation of mobile business is likewise a big threat for the business's development in the existence of strong rivals like Apple.

4 P's of Marketing
Swot Analysis

Case Analysis Tetra Pak Versus Greatview The Battle Beyond China Case Study Help provides quality products and has a rather rich portfolio which caters to different sections. Most of the products are in the leading 3 of their particular industries. LCD and cellphones are the biggest products of Enterprise, whereas DRAM is likewise not far behind in comparison of them. Following is the line of product of Corp:

• Laptops.
• Cellphone.
• Air conditioning system.
• Desktop computer.
• Hard disks.
• Washer.
• Refrigerators.
• Electronic cameras.
• Microwaves.
• Flash memory.


Case Analysis Tetra Pak Versus Greatview The Battle Beyond China Case Study Solution utilizes both market competitive and market skimming rates techniques for its wide array of items. In competitive rates it changes the rate according to the competition in order to gain benefit, whereas, it utilizes market skimming technique where the product has actually an added value and by selling a few products it can reach break-even.


It has among the best supply chain networks, with retail distributors, their own sole distributors, E commerce channels like Amazon etc. All its products are prompt supplied to the selling place/ delivered to the consumers straight in case of online order.

Vrio Analysis
It uses both offline & online channels of promotion to market their items. Paid item advertisements, social promotion and digital advertisements are utilizes to create awareness about Company products.

Worth Chain Analysis.

It's an analytical framework for identifying service activities that add value or competitive advantage for the business.

Incoming Logistics.

It has among the most reliable and effective supply chain network and has more than 2700 suppliers throughout various industries worldwide. Practically 80% of which is based in Asia and the staying around the world. For its inbound logistics it owns numerous logistics companies as it subsidiaries. It takes care of its suppliers and produces a harmonious relationship with them and even reduced their payment cycles to boost this relationship further which adds value to their chain network.


Enterprise's core proficiency is its mass making it produces 90% of its products internal. Divided into three different divisions its operations are specifically IT & Mobile Communications, Gadget Solutions and Consumer Electronics. It is maintaining operation hubs worldwide to further add value to its worth chain network.

Outbound Logistics.

Its outbound logistics system efficiency is among the primary reasons Case Analysis Tetra Pak Versus Greatview The Battle Beyond China Case Study Analysis has the ability to compete with Apple. Org's own Electronic Logitec system plays a major role in the outgoing logistics operations. It even performs the tasks of collection of payment, settling insurance claims, etc. on behalf of Business.

Marketing and Sales.

Bring in target customer attention towards the product is done through marketing and sales to communicate with them the worth and competitive benefit the item uses. Case Analysis Tetra Pak Versus Greatview The Battle Beyond China Case Study Solution advertising spending plan is continuously rising since they started their rearranging worldwide and will continue to do so as they are continually wanting to broaden and invest in high prospective growth markets. The budget plan is invested in events, print and media ads, public relations etc.

Corp put their customers at the top and continually aim to provide unmatchable client service requirements. By including a direct support line to contact them 24 hours they have actually further increased the added worth of Enterprise service.


Case Analysis Tetra Pak Versus Greatview The Battle Beyond China Case Study Help has diversified market division, based upon its arrangement of large range of products to large number of consumers. Enterprise target customer segments can be divided into 3 classifications i.e. Case Analysis Tetra Pak Versus Greatview The Battle Beyond China Case Study Solution IT and Mobile Communications, Company Consumer Electronics and Organization Gadget options.


Case Analysis Tetra Pak Versus Greatview The Battle Beyond China Case Study Analysis geographic division is based upon two requirements i.e. region and density. Enterprise serves about 80 countries worldwide with its products supplied to Urban in addition to Backwoods of the country. The Org is also growing its global existence and the business's flexibility in finding its plants motivates international growth of Venture.


The demographic division of Case Analysis Tetra Pak Versus Greatview The Battle Beyond China Case Study Help is based upon gender, age, life-cycle stage and profession. Company produces items that can be utilized by both males and females. The target customers for Business IT and mobile communication products have an age series of 18-65 with majority at a young or newly wed life cycle stage. They are primarily students, specialists and staff members. Apart from it, Organization Customer Electronics are targeted to a client segment with an age series of 25-65. They are mainly experts and employees. However Case Analysis Tetra Pak Versus Greatview The Battle Beyond China Case Study Help Gadget Solutions are targeted at trainees, employees and specialists with an age variety of 25-65.


The psychographic segmentation of Case Analysis Tetra Pak Versus Greatview The Battle Beyond China Case Study Help s based upon the social class and the life style of the consumer. Enterprise target clients on the basis of social class are generally upper middle, middle and working class clients, as Business offer items like mobile phone not much more affordable i.e. Motorola as well as very little costly i.e. Apple. It supplies quality products to middle level consumers at a somewhat high price than others targeting the same segment.


Case Analysis Tetra Pak Versus Greatview The Battle Beyond China Case Study Analysis bulk target consumers have distinct behavioural characteristics. It has consumers with an enthusiastic, stylish and identified personality with moderate level of commitment towards the brand name. Its clients have some degree of shift towards other renowned brands i.e. Apple. Most of Venture customers want quality in addition to cost control. They are drawn in towards Corporation since of its moderate rates with a level of quality.

Quantitative analysis.

Sales of Case Analysis Tetra Pak Versus Greatview The Battle Beyond China Case Study Analysis has increased amazingly from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net revenue of.48 billion $ to 5.9 billion $. Digital media is the largest selling category of Venture with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales.

Qualitative analysis.

Yes, this choice is based upon the mission of Kim to target the younger audience and create a global brand name picture of the company. Whereas, the core strength of the business is presently producing but long gone are those days when good products were offering themselves. In the existing age marketing is really important and companies can not be successful without it. Kim has already started to strengthen the marketing activities of Company and soon it will turn into one of its core strength like manufacturing if not better.



Enterprise runs styles, manufactures and sell a huge portfolio of customer electronic devices. It operates in an extremely competitive environment and has actually successfully placed itself as the maker of quality products. So, the answer is yes.


As, said earlier that Case Analysis Tetra Pak Versus Greatview The Battle Beyond China Case Study Help operates in an extremely competitive environment, which indicates all the business have comparable products. So, the answer for rarity is no.


Due to the nature of the market, it is very easy for rivals to comprehend the performance of the products and quickly make their own designs. Yes, Organization is only behind IBM in registering new patents every year, however the advantage is extremely short term in this industry.


Chairman Lee has totally turn-around Enterprise, from going almost bankrupt throughout the Asian financial crisis of 1997 to the leading 25 company in the world. Definitely yes there appertains organization in the company and the results speak for themselves.

External Environmental Analysis

PESTLE Analysis


Being a multinational brand name spread practically in every country worldwide, majority of the environments like USA, Europe, China etc., are really conductive for its operations. However, it faces some political pressures in less industrialized countries where order scenario is bad. Latin American, African and some Asian countries fall in this category, where political instability do have an impact on Case Analysis Tetra Pak Versus Greatview The Battle Beyond China Case Study Help operations.


Purchasing power of customers is vital for business like Corp to prosper and grow. Emerging markets like India, middle-eastern nations etc. supply development opportunities, whereas, due to economic crisis even the customers of developed countries suffer terribly. It is extremely essential for the business to keep an eye on the continuous economic scenario of the country before getting in the market.


Multinational companies have to deal with numerous social and cultural issues throughout its operations in a foreign country. Company has actually also dealt with many problems but have actually embraced to the local environments of the majority of the countries exceptionally well. It has customized its products, practices, policies etc. appropriately in order to succeed.


With an annual expense of 2.4 billion dollars in Research & Development, and with continuous innovative product launches, Case Analysis Tetra Pak Versus Greatview The Battle Beyond China Case Study Help is one of the leading ingenious companies of the world. With a clear mission to be ahead of the rest when it concerns technological developments, Org has actually increased to the no 25 of the top effective companies of the world.


Each nation has their own laws and policies, being an international company Company need to strictly follow those laws in their jurisdictions. Failure to do so, will result in major legal consequences. So, it has to study or work with a regional law expert before beginning its operations in a particular country.


With the increasing awareness amongst customers about the ethical & ecological infractions of companies, Corporation needs to ensure that it follows all the safety guidelines. Environmental damages, ethical misbehaviors are not acceptable and in some nations the consequences can be really serious. On the other hand it has to do some Business Social Responsibility practices to show the locals that it cares about their environment and people.

Porter's Five Forces

Threat of Replacement

Hazard of replacement for Org's each product classification is quite substantial. Factors for high hazard of replacement for Case Analysis Tetra Pak Versus Greatview The Battle Beyond China Case Study Help Smart device include the presence of high number of providers and Market saturation in developed nations, which make the expense of changing for customers nearly no. Along with it, Venture printing solutions products are threatened by the increasing tourist attraction of customers towards cloud storage.

Competition Amongst Existing Firms:

The rivaly among Business and its close rivals is intense. The significant reason behind this is the method of market saturation in numerous number of item classifications, forcing Corp to present more innovative features in existing items and new innovative items to preserve its growth. The significant rivals for Case Analysis Tetra Pak Versus Greatview The Battle Beyond China Case Study Help samrtphones consist of Apple, Motorola, LG, Nokia, Huawei, OPPO etc.

Case Analysis Tetra Pak Versus Greatview The Battle Beyond China Case Study Solution has a huge supply chain including about 2700 suppliers across the world.( Enterprise Sustainability Report, 2016) Supplier's bargaining power for Business is low as Business runs economies of scale and its orders are of prospective size and worth. These big orders make it possible for Org to work out rates with its providers. Nevertheless, due to incapability of Case Analysis Tetra Pak Versus Greatview The Battle Beyond China Case Study Analysis to construct its own software, it has to outsource its software application development to Google, which becomes a possible supplier of software for Business, resulting in high bargaining power of Google. Although, in most of cases Organization has a power to work out prices, but it provide substantial costs to its suppliers to build a strong supply chain and to have strong relationships with its providers.

Bargaining Power of Buyers:

Market saturation in most of the product classifications also make the bargaining power of buyers more intense in for Business. In spite of igh bargaining power Org is rather capable of offering its products at a greater cost than much of its rivals, due to high end quality item and a reasonable brand name image.

Threat of New Entrants:

Threat of brand-new entrants for Enterprise is quite low. One of the major element for low danger of new entrants is the high competition in the market. The requirement of big amount of capital to enter in the marketplace is likewise among the potential barrier to entry. Together with it, requirement of big competence and research and development expenditures for survival in the industry also make brand-new entrants hesitant to go into in the marketplace. Market saturation is also one of the barrier of entry in technology industry. High bargaining power of suppliers require the players in the market to charge as low prices as possible and this can just be attained by production performance. Brand-new companies, in majority cases, lack the production effectiveness, for this reason increasing the threats for entryway in the technology industry.

Competitive Analysis

Corp's high product diversity supplies it distinction from its rivals. Unlikely to its close competitors including Sony, Intel and Nokia, who focus majority on a single product category with Sony focusing on consumer electronic devices, Nokia on cell phones and Intel on chips, Case Analysis Tetra Pak Versus Greatview The Battle Beyond China Case Study Solution had a huge R&D spending on all of its product classifications which allow the business to earn prospective revenue from sales of practically all of its products.

The business ranks initially in 4 product categories i.e. DRAM Chips, LCD Displays, Cinema Televisions and Microwave ovens, in regards to international market share, amongst 8 various item categories. Company was the international leader in manufacturing DRAM, SRAM and NAND flash chips. Venture revenues from chips was less than Intel but its earnings from chips was growing faster than Intel and has actually grown close to the earnings levels of Intel, as provided in the case Exhibit 2.

Together with the chips Organization mobile market was likewise thriving at a high rate than its rivals i.e. Motorola and Nokia. Business's mobile phone's sales development was 51% as compare to Motorola with just 4% and Nokia with zero sales growth. The significant reson behind Business's high development despite of higher rates than Nokia and Motorola was the business's high-end quality mobile phone.

Venture was likewise profiting from increasing market share of high end LCDs as given in case Exhibit 3. The significant reason, making the company allow to get the chance is its mass production at low expense. Sony was the most significant competitor for Case Analysis Tetra Pak Versus Greatview The Battle Beyond China Case Study Analysis in LCD market, nevertheless, it had likewise started joint venture with Corporation in 2003 for LCD making, lessening the competition for Business.

Porter's Competitive Method

Low Expense Management technique of porter is fully carried out by Organization the method they achieve economies of scale by reinforcing their core competencies of manufacturing. Even to the point that their rival SONY chose to form an alliance with them to make for them, since they were not able to take on them on low expense. Distinction is another technique well carried out by Venture by continuous investment in the R&D and staying ahead of the competition. They always bring something ingenious and brand-new whether it's an item or a service.


Alternative Service 1

The Chief Marketing Officer (CMO) of Case Analysis Tetra Pak Versus Greatview The Battle Beyond China Case Study Help would develop a brand-new brand name image by targeting the more youthful generation of the particular country. As, specifically cellphones of Business are preferred amongst the more youthful group.


1. It is the best strategy to build Customer Lifetime Value (CLV) by creating a long-term relationship with clients. Build commitment through providing worth and profit for long-term, as research has actually revealed it is more affordable to keep current customers than to draw in brand-new ones.
2. Another pro of this alternative is that word of mouth spread faster among more youthful individuals and which in turn will bring in new consumers for my products.


1. Old clients who were associated with Company prior to may not like this new image the business is attempting to depict.
2 It will sustain more expenditures to reposition some products and it may not even bring success as the trends change extremely quickly among the younger market.

Alternative service 2.

Business has actually made making its core competency for the most part of their service and due to which its supervisors are not scared to completely step out of their convenience zone. It would be done by setting up training workshops throughout which significance of marketing will be taught and numbers will be provided. Failure to get the passing scores will get benched. Marketing environment need to be developed internally initially as real marketing starts inside the corporation.


1. Its pro will be that all the marketing method fans will come out and likewise the opposite ones.


2. Its con can create a really unhealthy environment in the office, as people often resist modification due to the fact that they fear it.

Identify the best alternative

Very first alternative is the best as it plainly has more pros because when a Customer Life time Value is built the business will make money from it till that customer lives and has buying power too. Plus, our target customers are the more youthful generation which are bound to live longer than the existing old age individuals. Venture's main objective is to develop loyalty among its consumers and make them repurchase it from them and even buy their different products.

Implementation Strategy

• Targeting younger generation through social marketing, developing a link with them like Pepsi do with music. And set the expectations reasonable and possible.
• A team consisting of best marketing and sales specialists should be assemble, and both views must be considered prior to securing the resources needed to execute the plan.
• Thorough communication of the strategy ought to be done as it is extremely important for everybody to be on the exact same page to make it work.
• Tasks and timelines must be construct and interacted accordingly to each person accountable.
• The manager must utilize a dashboard which reveals the development of all the tasks which have been done or about to be done and by whom.
• The manager must monitor and keep a constant examine the total and individual efficiency.
Because any new trend or policy might come in due to which all the things already planned have actually to be changed, • Everybody ought to be ready to adapt midway. It's better to have contingency plans already prepared.
• At the end of the project the supervisor should interact the outcomes and if successful need to celebrate with the team.

Spending plan

The M-net program exposed engaging analysis about the low and high development prospective locations and how much marketing spending plan should be designated appropriately. This change the spending plan allowance of lots of managers and various nations were unhappy and argued however the analysis done by the program was precise and showed figures like North America and Russia development potential warranted a 35% allotment while they were receiving 45%. Whereas, China and Europe must be receiving 42% however were rather offered 31%. It really assisted to fairly disperse the resources and capture more clients by spending more on advertisements on the high growth potential regions of the world.

Case Analysis Tetra Pak Versus Greatview The Battle Beyond China Case Study Help is a top 25 business worldwide now and plans to get ahead of Sony who sits currently at no. 20. Its constant investment in R&D and innovative practices have actually propelled them to brand-new heights but for them its' only the start and they wish to be amongst the top 3 brand names in the world. They entirely turn-around from almost declaring bankruptcy during the Asian Financial Crisis to a world prominent brand name, understood for quality and development. Their value chain and their core competency their manufacturing ability, along-with worldwide brand image building have seen their sales go from 16 to 44.6 billion $ from 1997-- 2002. With additional expansion in China and other emerging markets those numbers will only increase even more in the future. Their marketing efforts need to be directed towards more youthful demographic amid the internal arguments about marketing and must create Customer Life time Worth as it will not only provide benefits now but will continue to reap it till the customer life time. As the expense of retaining the consumer is more affordable than bring in a new one.