Disaster In Bangladesh The Collapse Of The Rana Plaza Building Harvard Case Study Analysis

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Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution & Analysis


Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Analysis is a popular global brand name in innovation market, founded in 1938 by Lee Byung Chul, in South Korea. Disaster In Bangladesh The Collapse Of The Rana Plaza Building handle a great deal of product classifications including Semiconductors, Telecommunications, Digital Media, Digital Appliances and many more other electronic products. Historically, the company's core clients include the Original Equipment Manufacturers (OEMs), which used to offer Venture items withtheir own brand name. Till early 1990s, the core proficiency of Corporation depend on its low price offerings than its competitors by making existing items at economies of scale. Its consumer circle includes Original Devices Manufacturers (OEMs), who used to offer Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Help items with their own brand. Company was not merely understood outside Korea. There were likewise no or little interest in developing the brand name internationally. Marketing budget plan was controlled by production department with a prime focus on supplying cheap products.During the 1997 Asian Financial Crisis the business almost got insolvent, but with the Vision of Chairman Lee it completely turn its fortune around and in 2002 was noted the top 25 most important company worldwide. When Kim was employed as a Chief Marketing Officer in 2000 the business was not even noted. He repositioned Enterprise as an international brand name and informed his divisional managers to understand marketing and its value. Now their objective is to arrive 10 by 2005.

Issue Statement

Organization's transition from a product based to a marketing business is not going as smoothly as planned.Overcoming the hesitation of divisional supervisors to include marketing effectively is still a significant obstacle. Producing a consistent brand name identity across the whole world and employing marketing methods that best fits the regional culture is no easy job. The M-net program analysis have been really valuable in determining the high and less potential growth areas, but allowance of resources accordingly is not well gotten among the managers. There is no agreement amongst the hierarchy regarding the very best suited future strategy.
Executive Summary
Situational Analysis

Yun had a rather clear photo in his mind about how Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Analysis can transform from a low end to a high end product company. He knew that transformation can just be done through positioning Business as a company offering high-end items and this might only be done through high level of marketing.

In spite of having a clear vision about how to develop Corporation brand name, with a possible support of its executives, Yun faced several marketing difficulties in early years of its efforts.

One of the marketing difficulties for Yun was the perceptions of executives about the value of marketing. They thought about marketing and selling as exact same tools and thought that quality items do not needed marketing for increasing sales. As their focus towards marketing was rather low in their previous business practices, and the existing marketing requirement was too much high, the space was too wider and to fill this space with incorrect perceptions about marketing was quite difficult for Yun.

As specified above, marketing focus was very low in previous practices, for that reason there were no correct marketing budgets for each of the product on the portfolio. There was no marketing planning done for the existing products. In addition to it the item series of the company was increasing with the ripening of brand-new item ideas by the R&D sector of Business. Yun had a challenge to perform marketing planning and to develop marketing spending plans for existing in addition to for brand-new products from the very beginning, and this would take a huge time.

A big shift would be needed in current marketing expenditures to develop the Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution brand name. This would lead to increased marketing expenses for Company and might disturb the administration relating to increased expenses, as they hesitated to marketing expenditures formerly and an abrupt big shiftwould make them disrupt. This might result in declining executive support for global marketing. In this situation, Yun deals with a challenge for validating increased marketing expenses by showing the long term value of big marketing expenditures.

Internal Analysis
SWOT Analysis

Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Analysis strengths lie in its huge product portfolio. Organization has largest number of patents in the industry with total number of 15499 patents granted in US( USP).

Another strength of Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Analysis is its ability to establish innovative items at a continuous rate. It significant proves for the development and item developing of Corporation is that the business has actually gotten a lot of awards for its development and product design.

Unlike Apple and other competitors, Company is concentrated on producing gadgets which can be easily integrated with any kind of open source Os (OS) and software application. This supplies Corporation an edge over Apple gadgets.
Porter's 5 Forces Analysis
Org's capability to produce high end products at low expense of production is likewise among the major strength of Corporation as it enables the business to capture more market by supplying quality products with cost control.

Weak points

Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Help weak points are hidden in the company's dependence on outsourcing software for its gadgets due to business's inability in developing software application, unlike Sony. Business also has low profit margins as compare to Apple due to big distinction in the costs of Apple and Company with a much lesser difference in quality. The varied focus of the business due to large number of items in its portfolio, result in the less efficient production and make the business not able to charge greater prices like Apple. The company is likewise inefficient in handling its patents and often deals with the issue of patent violation.


Opportunities for Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution lie in the growing Smart device market and the company's performance in the market. Enterprise currently runs in about 80 nations and the company has an opportunity to increase its geographical expansion by moving towards more emerging markets outside Asia.


The dynamic industry environment of technology industry pose a serious threat on Enterprise's survival and force the business to invest much of its earnings share on R&D in order to endure in the long run. The market saturation in developed countries i.e. saturation of mobile company is likewise a huge danger for the business's growth in the presence of strong competitors like Apple.

4 P's of Marketing
Swot Analysis

Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution uses quality items and has a rather abundant portfolio which caters to different segments. The majority of the products remain in the leading 3 of their particular markets. LCD and smart phones are the biggest items of Corporation, whereas DRAM is likewise not far behind in comparison of them. Following is the product line of Corporation:

• Laptops.
• Mobile phones.
• A/c unit.
• Personal computers.
• Disk drives.
• Washing machines.
• Refrigerators.
• Video cameras.
• Microwaves.
• Flash memory.


Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Analysis uses both market competitive and market skimming rates strategies for its wide variety of products. In competitive prices it changes the rate according to the competition in order to get benefit, whereas, it uses market skimming strategy where the item has an included worth and by offering a couple of items it can reach break-even.


It has one of the very best supply chain networks, with retail distributors, their own sole distributors, E commerce channels like Amazon etc. All its items are timely provided to the selling place/ delivered to the consumers directly in case of online order.

Vrio Analysis
It wasn't a well-known business beyond Korea till 1993. But the management effort taken by their CEO has pushed them to market more effectively outside the borders and now it has actually gotten in the league of top 25 companies in the world in simply 9 years. This is a remarkable achievement regardless of the ongoing arguments amongst the managers about adopting marketing practices. It uses both offline & online channels of promo to market their products. Paid item ads, social promotion and digital advertisements are utilizes to produce awareness about Venture products.

Value Chain Analysis.

It's an analytical framework for identifying service activities that include value or competitive benefit for the business.

Inbound Logistics.

For its incoming logistics it owns different logistics companies as it subsidiaries. It looks after its providers and produces a harmonious relationship with them and even decreased their payment cycles to enhance this relationship further which includes worth to their chain network.


Corp's core proficiency is its mass manufacturing it produces 90% of its items internal. Divided into three different divisions its operations are specifically IT & Mobile Communications, Gadget Solutions and Customer Electronic Devices. It is keeping operation hubs worldwide to further include worth to its value chain network.

Outbound Logistics.

Its outbound logistics system efficiency is among the main reasons Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Analysis has the ability to take on Apple. Business's own Electronic Logitec system plays a major role in the outgoing logistics operations. It even carries out the jobs of collection of payment, settling insurance coverage claims, etc. on behalf of Org.

Marketing and Sales.

Bring in target consumer attention towards the product is done through marketing and sales to interact with them the worth and competitive benefit the product provides. Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Analysis advertising spending plan is constantly increasing since they started their repositioning worldwide and will continue to do so as they are constantly wanting to invest and expand in high potential development markets. The budget plan is invested in events, print and media advertisements, public relations etc.

Org Service. Business put their clients at the top and continually aim to provide unmatchable customer care requirements. As after sales service is becoming exceptionally important to keep customers delighted and engaged, they even carry out surveys through 3rd parties to discover their consumer's feedback and execute it in the positive way to decrease or if possible entirely remove their customer problems. By adding a direct assistance line to contact them 24 hours they have even more increased the included value of Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Analysis service.


Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution has actually diversified market segmentation, based upon its arrangement of large range of products to large number of customers. Organization target consumer sections can be divided into 3 categories i.e. Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution IT and Mobile Communications, Organization Consumer Electronics and Organization Device solutions.


Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Help geographical division is based upon 2 requirements i.e. area and density. Venture serves about 80 nations worldwide with its items provided to Urban in addition to Rural areas of the country. The Company is also growing its worldwide existence and the company's flexibility in locating its plants motivates worldwide expansion of Organization.


The demographic segmentation of Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution is based upon gender, age, life-cycle stage and occupation. Corp produces items that can be used by both females and males. The target customers for Corporation IT and mobile interaction products have an age series of 18-65 with majority at a young or freshly wed life cycle stage. They are mostly trainees, experts and staff members. Apart from it, Organization Consumer Electronics are targeted to a client sector with an age series of 25-65. They are mainly specialists and workers. However Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution Gadget Solutions are targeted at students, staff members and professionals with an age range of 25-65.


The psychographic division of Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution s based upon the social class and the lifestyle of the customer. Venture target clients on the basis of social class are primarily upper middle, middle and working class clients, as Corporation sell products like cellular phone very little less expensive i.e. Motorola along with very little costly i.e. Apple. It provides quality products to middle level customers at a slightly high price than others targeting the very same sector.


Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Analysis bulk target clients have distinct behavioural characteristics. They are drawn in towards Company due to the fact that of its moderate costs with a level of quality.

Quantitative analysis.

Sales of Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Help has increased remarkably from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net earnings of.48 billion $ to 5.9 billion $. Digital media is the largest selling classification of Organization with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales.

Qualitative analysis.

Whereas, the core strength of the business is presently producing but long gone are those days when good products were offering themselves. Kim has actually currently begun to reinforce the marketing activities of Company and really soon it will end up being one of its core strength like making if not much better.



Corp operates styles, manufactures and offer a huge portfolio of consumer electronic devices. It runs in an incredibly competitive environment and has effectively placed itself as the maker of quality items. The response is yes.


As, said previously that Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution runs in an extremely competitive environment, which means all the business have similar items. So, the response for rarity is no.


Due to the nature of the market, it is extremely simple for competitors to comprehend the performance of the products and quickly make their own models. Yes, Organization is only behind IBM in registering brand-new patents annually, but the advantage is extremely short-term in this industry.


Chairman Lee has completely turn-around Business, from going nearly bankrupt throughout the Asian financial crisis of 1997 to the top 25 company in the world. Absolutely yes there appertains company in the business and the outcomes speak for themselves.

External Environmental Analysis

PESTLE Analysis


Being an international brand name spread practically in every country worldwide, majority of the environments like U.S.A., Europe, China etc., are very conductive for its operations. However, it faces some political pressures in less industrialized nations where law and order scenario is bad. Latin American, African and some Asian countries fall in this category, where political instability do have an effect on Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution operations.


Buying power of customers is essential for companies like Company to succeed and grow. Emerging markets like India, middle-eastern countries etc. supply development chances, whereas, due to recession even the customers of industrialized countries suffer badly. It is very essential for the company to keep an eye on the continuous economic situation of the country prior to going into the market.


Multinational business need to deal with various social and cultural problems during its operations in a foreign nation. Corp has actually likewise dealt with lots of concerns but have actually embraced to the regional environments of most of the nations extremely well. It has actually tailored its products, practices, policies etc. accordingly in order to achieve success.


With an annual expense of 2.4 billion dollars in Research study & Development, and with consistent ingenious product launches, Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Analysis is among the leading innovative business of the world. With a clear mission to be ahead of the rest when it concerns technological advancements, Company has increased to the no 25 of the top effective business of the world.


Each country has their own laws and policies, being a multinational business Corp need to strictly follow those laws in their jurisdictions. Failure to do so, will result in major legal consequences. So, it needs to study or hire a regional law professional prior to starting its operations in a specific nation.


With the increasing awareness amongst consumers about the ecological & ethical violations of business, Company needs to ensure that it follows all the security standards. Ecological damages, ethical misbehaviors are not acceptable and in some nations the repercussions can be extremely extreme. On the other hand it needs to do some Corporate Social Obligation practices to show the locals that it appreciates their environment and individuals.

Porter's 5 Forces

Risk of Substitution

Hazard of substitution for Enterprise's each item classification is quite significant. Running in an exceptionally dynamic industry lead the company to face a high hazard of alternative. Aspects for high danger of alternative for Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Analysis Smart device consist of the presence of high number of suppliers and Market saturation in developed nations, which make the expense of switching for consumers almost absolutely no. Replacement threats for Organization visual screen depend on the altering lifestyle of consumers. Consumers can change to viewing visuals in the house towards outdoor activities. Together with it, Organization printing solutions products are threatened by the increasing destination of consumers towards cloud storage.

Rivalry Amongst Existing Firms:

The rivaly among Corporation and its close rivals is extreme. The major factor behind this is the method of market saturation in various number of product categories, requiring Enterprise to present more innovative features in existing items and brand-new innovative products to preserve its growth. Other element for the intense rivalry amongst the rivals is the little item differentiation among the items. The prominent players in the innovation industry are quite knowledgeable about the value of R&D spending for their survival and are running into a race of marketing and R&D spending, to catch the marketplace. The significant rivals for Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution samrtphones include Apple, Motorola, LG, Nokia, Huawei, OPPO etc. High competitors rivalry leads to the varying market shares which can be seen in Exhibit F.

Bargaining Power of Suppliers:

( Corporation Sustainability Report, 2016) Supplier's bargaining power for Enterprise is low as Enterprise runs economies of scale and its orders are of prospective size and worth. Due to incapability of Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution to construct its own software, it has to outsource its software application development to Google, which becomes a potential supplier of software application for Company, resulting in high bargaining power of Google.

Bargaining Power of Purchasers:

Market saturation in many of the item classifications likewise make the bargaining power of purchasers more intense in for Organization. In spite of igh bargaining power Business is rather capable of offering its items at a higher price than much of its rivals, due to high end quality item and a reasonable brand name image.

Risk of New Entrants:

Risk of brand-new entrants for Company is quite low. Among the major factor for low hazard of brand-new entrants is the high competitors in the industry. The requirement of big amount of capital to enter in the marketplace is also one of the prospective barrier to entry. In addition to it, requirement of substantial knowledge and research study and advancement expenses for survival in the market likewise make new entrants hesitant to enter in the marketplace. Market saturation is also one of the barrier of entry in innovation industry. High bargaining power of suppliers require the players in the industry to charge as low prices as possible and this can only be achieved by production efficiency. New firms, in majority cases, do not have the production effectiveness, thus increasing the threats for entryway in the technology market.

Competitive Analysis

Business's high item diversification supplies it distinction from its competitors. It is among the 3 top brands by market share. Unlikely to its close competitors including Sony, Intel and Nokia, who focus majority on a single product classification with Sony concentrating on consumer electronics, Nokia on cell phones and Intel on chips, Enterprise had a substantial R&D costs on all of its product classifications which make it possible for the business to make prospective earnings from sales of practically all of its items. (See Display) However, due to the broad item variety the company deals with high variety of rivals.

The company ranks initially in 4 product classifications i.e. DRAM Chips, LCD Displays, Cinema TVs and Microwave, in terms of international market share, amongst 8 different item classifications. Venture was the international leader in manufacturing DRAM, SRAM and NAND flash chips. Although, Corporation incomes from chips was less than Intel however its incomes from chips was growing faster than Intel and has actually grown close to the profits levels of Intel, as given up the case Display 2.

Along with the chips Organization mobile market was likewise flourishing at a high rate than its rivals i.e. Motorola and Nokia. Corporation's cellular phone's sales development was 51% as compare to Motorola with just 4% and Nokia with no sales growth. The major reson behind Org's high development despite of greater prices than Nokia and Motorola was the company's high-end quality cellular phone.

Company was also profiting from increasing market share of luxury LCDs as given in case Display 3. The major reason, making the business enable to obtain the opportunity is its mass production at low cost. Sony was the most significant rival for Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution in LCD market, nevertheless, it had also started joint venture with Corporation in 2003 for LCD manufacturing, lessening the competition for Corp.

Porter's Competitive Strategy

Low Expense Leadership strategy of porter is fully carried out by Corporation the method they achieve economies of scale by reinforcing their core proficiencies of production. They always bring something innovative and new whether it's a product or a service.


Alternative Solution 1

The Chief Marketing Officer (CMO) of Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Help would develop a brand-new brand image by targeting the more youthful generation of the particular nation. As, especially smart phones of Organization are preferred amongst the more youthful demographic.


1. It is the best technique to build Client Lifetime Worth (CLV) by developing a long-term relationship with customers. Construct loyalty through delivering worth and profit for long-lasting, as research has revealed it is much cheaper to maintain current clients than to bring in new ones.
2. Another pro of this option is that word of mouth spread more quickly among younger people and which in turn will bring in new consumers for my products.


1. Old consumers who were associated with Corporation before may not like this brand-new image the company is trying to depict.
2 It will sustain further expenses to reposition some items and it might not even bring success as the trends change very rapidly among the more youthful group.

Alternative service 2.

It would be done by setting up training workshops during which value of marketing will be taught and numbers will be offered. Marketing environment must be created internally initially as genuine marketing begins inside the corporation.


1. Its pro will be that all the marketing method supporters will come out and also the opposite ones.


2. Its con can develop a very unhealthy environment in the work environment, as people frequently resist modification because they fear it.

Determine the best alternative

First alternative is the best as it plainly has more pros since when a Client Lifetime Value is constructed the company will benefit from it till that customer is alive and has acquiring power as well. Plus, our target consumers are the more youthful generation which are bound to live longer than the existing aging people. Nonetheless, Org's primary goal is to create loyalty amongst its consumers and make them repurchase it from them and even purchase their different items as well.

Application Plan

• Targeting younger generation through social marketing, creating a link with them like Pepsi finish with music. And set the expectations sensible and achievable.
• A group consisting of best marketing and sales professionals need to be put together, and both views need to be taken into account prior to securing the resources required to implement the strategy.
• Thorough communication of the strategy should be done as it is very essential for everybody to be on the exact same page to make it work.
• Tasks and timelines must be construct and interacted accordingly to each person accountable.
• The supervisor must utilize a dashboard which shows the progress of all the jobs which have been done or about to be done and by whom.
• The manager should keep an eye on and keep a consistent examine the individual and total performance.
Because any brand-new pattern or policy may come in due to which all the things currently planned have to be changed, • Everyone need to be willing to adjust midway. It's better to have contingency plans currently prepared.
• At the end of the project the manager need to interact the outcomes and if effective should commemorate with the team.

Spending plan

The M-net program exposed engaging analysis about the low and high growth possible areas and just how much marketing budget should be designated accordingly. This change the budget allowance of different countries and lots of managers were unhappy and argued but the analysis done by the program was precise and showed figures like The United States and Canada and Russia development possible merited a 35% allocation while they were receiving 45%. Whereas, China and Europe should be receiving 42% however were rather offered 31%. It truly assisted to relatively disperse the resources and record more customers by investing more on advertisements on the high development capacity regions of the world.

Its constant investment in R&D and ingenious practices have moved them to new heights however for them its' only the start and they desire to be amongst the leading 3 brands in the world. Their marketing efforts must be directed towards younger group amid the internal arguments about marketing and must create Client Lifetime Value as it will not only provide them advantages now however will continue to gain it till the client life time. As the expense of maintaining the client is much cheaper than attracting a new one.