Disaster In Bangladesh The Collapse Of The Rana Plaza Building Harvard Case Study Analysis

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Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution & Analysis


Historically, the company's core clients include the Original Devices Manufacturers (OEMs), which used to offer Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Analysis products withtheir own brand name. Its client circle consists of Original Devices Manufacturers (OEMs), who utilized to sell Samsung items with their own brand name. He rearranged Samsung as a worldwide brand and educated his divisional managers to understand marketing and its significance.

Problem Declaration

Samsung's transition from an item based to a marketing business is not going as smoothly as planned.Overcoming the unwillingness of divisional supervisors to integrate marketing successfully is still a significant obstacle. Producing a constant brand name identity across the entire world and using marketing techniques that best fits the regional culture is no easy task. The M-net program analysis have been really handy in figuring out the high and less possible development areas, however allocation of resources appropriately is not well received among the supervisors. There is no consensus amongst the hierarchy concerning the very best fit future method.
Executive Summary
Situational Analysis

Yun had a quite clear photo in his mind about how Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Help can transform from a low end to a high end product service provider. He knew that change can just be done through placing Samsung as a business providing high-end items and this might just be done through high level of marketing.

In spite of having a clear vision about how to develop Samsung brand, with a potential assistance of its executives, Yun dealt with a number of marketing challenges in early years of its efforts.

One of the marketing obstacles for Yun was the perceptions of executives about the value of marketing. They thought about marketing and selling as exact same tools and thought that quality products do not needed marketing for increasing sales. As their focus towards marketing was rather low in their previous service practices, and the existing marketing requirement was too much high, the gap was too broader and to fill this gap with wrong understandings about marketing was quite challenging for Yun.

Along with it the item variety of the company was increasing with the ripening of brand-new product concepts by the R&D sector of Samsung. Yun had an obstacle to perform marketing planning and to develop marketing spending plans for existing as well as for new items from the very start, and this would take a substantial time.

A huge shift would be required in existing marketing expenses to develop the Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Help brand name. This would result in increased marketing expenses for Samsung and could disrupt the administration relating to increased expenses, as they hesitated to marketing expenses formerly and an abrupt big shiftwould make them interrupt. This could lead to declining executive support for international marketing. In this situation, Yun faces an obstacle for justifying increased marketing expenditures by demonstrating the long term value of big marketing expenses.

Internal Analysis
SWOT Analysis

Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Analysis strengths lie in its big item portfolio. Samsung has largest number of patents in the industry with total number of 15499 patents approved in United States( USP).

Another strength of Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Analysis is its ability to establish innovative products at a continuous rate. It significant proves for the development and item designing of Samsung is that the business has gotten many awards for its development and item design.

Unlike Apple and other rivals, Samsung is concentrated on producing gadgets which can be easily incorporated with any kind of open source Os (OS) and software. This supplies Samsung an edge over Apple devices.
Porter's 5 Forces Analysis
Samsung's capability to produce luxury products at low cost of production is likewise one of the significant strength of Samsung as it enables the business to catch more market by supplying quality products with cost control.

Weak points

Samsung's weak points are hidden in the company's dependence on outsourcing software application for its devices due to company's failure in developing software, unlike Sony. Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Analysis also has low revenue margins as compare to Apple due to big distinction in the prices of Apple and Samsung with a much lower distinction in quality.


Opportunities for Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Help lie in the growing Smartphone market and the company's performance in the market. Samsung presently runs in about 80 nations and the company has a chance to increase its geographical expansion by moving towards more emerging markets outside Asia.


The vibrant market environment of technology industry pose a serious threat on Samsung's survival and force the business to spend much of its revenues share on R&D in order to survive in the long run. The market saturation in developed nations i.e. saturation of mobile business is likewise a big danger for the company's development in the presence of strong competitors like Apple.

4 P's of Marketing
Swot Analysis

Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution provides quality products and has a rather rich portfolio which caters to various sectors. The majority of the products remain in the leading three of their respective industries. LCD and smart phones are the most significant products of Samsung, whereas DRAM is also not far behind in contrast of them. Following is the line of product of Samsung:

• Laptops.
• Cellphone.
• Air conditioning unit.
• Personal computers.
• Hard drives.
• Washer.
• Refrigerators.
• Electronic cameras.
• Microwaves.
• Flash memory.


Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Help uses both market competitive and market skimming pricing techniques for its variety of items. In competitive rates it changes the price according to the competitors in order to get advantage, whereas, it uses market skimming method where the product has actually an added worth and by offering a few products it can reach break-even.


It has one of the best supply chain networks, with retail suppliers, their own sole distributors, E commerce channels like Amazon etc. All its products are timely provided to the selling place/ delivered to the consumers directly in case of online order.

Vrio Analysis
It wasn't a well-known business outside of Korea up until 1993. The management initiative taken by their CEO has actually pressed them to market more efficiently outside the borders and now it has actually gotten in the league of leading 25 companies in the world in just 9 years. This is an exceptional accomplishment in spite of the ongoing arguments among the supervisors about embracing marketing practices. It uses both offline & online channels of promotion to market their items. Paid product advertisements, social promo and digital advertisements are uses to create awareness about Samsung products.

Value Chain Analysis.

It's an analytical structure for determining company activities that include value or competitive benefit for the company.

Inbound Logistics.

It has one of the most effective and reliable supply chain network and has over 2700 providers across various markets around the globe. Practically 80% of which is based in Asia and the staying around the world. For its incoming logistics it owns various logistics companies as it subsidiaries. It takes care of its providers and develops an unified relationship with them and even decreased their payment cycles to improve this relationship even more which includes worth to their chain network.


Samsung's core competency is its mass making it produces 90% of its items in-house. Divided into three different departments its operations are specifically IT & Mobile Communications, Gadget Solutions and Customer Electronics. It is preserving operation hubs worldwide to even more include worth to its worth chain network.

Outbound Logistics.

Its outgoing logistics system efficiency is among the main factors Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution is able to compete with Apple. Samsung's own Electronic Logitec system plays a major role in the outbound logistics operations. It even performs the jobs of collection of payment, settling insurance coverage claims, etc. on behalf of Samsung.

Marketing and Sales.

Attracting target consumer attention towards the product is done through marketing and sales to interact with them the value and competitive benefit the product uses. Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Analysis marketing budget plan is continually growing since they started their rearranging globally and will continue to do so as they are continuously looking to expand and invest in high prospective development markets. The budget plan is invested in events, print and media ads, public relations etc.

Samsung Service. Samsung put their consumers at the top and constantly aim to deliver unmatchable customer support requirements. As after sales service is ending up being very essential to keep consumers pleased and engaged, they even carry out studies through third parties to find out their customer's feedback and execute it in the positive method to minimize or if possible totally remove their consumer problems. By adding a direct support line to call them 24 hours they have further increased the added value of Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Help service.


Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Help has actually diversified market division, based upon its provision of wide variety of items to large number of customers. Samsung target customer sectors can be divided into 3 categories i.e. Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution IT and Mobile Communications, Samsung Customer Electronics and Samsung Device options.


Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Help geographic division is based upon 2 requirements i.e. region and density. Samsung serves about 80 countries worldwide with its items offered to Urban as well as Rural areas of the nation. The Samsung is also growing its worldwide existence and the business's versatility in locating its plants motivates international expansion of Samsung.


Samsung produces products that can be utilized by both females and males. The target customers for Samsung IT and mobile interaction items have an age variety of 18-65 with majority at a young or freshly married life cycle stage. Apart from it, Samsung Customer Electronic devices are targeted to a client segment with an age variety of 25-65.


The psychographic segmentation of Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Help s based upon the social class and the lifestyle of the consumer. Samsung target customers on the basis of social class are primarily upper middle, middle and working class consumers, as Samsung offer products like cellular phone not much more affordable i.e. Motorola along with very little costly i.e. Apple. It provides quality products to middle level customers at a somewhat high cost than others targeting the exact same sector.


Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution majority target clients have unique behavioural qualities. It has customers with an enthusiastic, fashionable and determined character with moderate level of commitment towards the brand. Its consumers have some degree of shift towards other renowned brand names i.e. Apple. The majority of Samsun consumers desire quality in addition to cost control. Since of its moderate prices with a level of quality, they are drawn in towards Samsung.

Quantitative analysis.

Sales of Samsung has increased astonishingly from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net earnings of.48 billion $ to 5.9 billion $. It has likewise lowered its financial obligation from 15 billion $ to 4.6 billion $. Digital media is the largest selling classification of Samsung with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales. Since of the high overhead cost, profits/ sales are increasing however net earnings is not increasing appropriately. New expansions and working with's were the main factor of the increase in the overhead costs, with china currently not offering any revenue to Samsung, but there is a lot capacity in the present market with 75 % yet to be checked out.

Qualitative analysis.

Whereas, the core strength of the company is currently manufacturing however long gone are those days when great products were selling themselves. Kim has actually already begun to reinforce the marketing activities of Samsung and very quickly it will become one of its core strength like producing if not much better.



Samsung runs styles, makes and offer a vast portfolio of consumer electronics. It runs in an incredibly competitive environment and has actually successfully positioned itself as the maker of quality products. The response is yes.


As, said earlier that Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Analysis operates in a highly competitive environment, which suggests all the companies have similar products. The answer for rarity is no.


Due to the nature of the market, it is extremely easy for rivals to understand the functionality of the items and quickly make their own designs. Yes, Samsung is just behind IBM in signing up new patents every year, however the benefit is extremely short-term in this industry.


Chairman Lee has entirely turn-around Samsung, from going almost bankrupt during the Asian monetary crisis of 1997 to the top 25 business on the planet. Absolutely yes there appertains company in the business and the outcomes speak for themselves.

External Ecological Analysis

PESTLE Analysis


Being a multinational brand name spread nearly in every nation worldwide, majority of the environments like U.S.A., Europe, China etc., are very conductive for its operations. Nevertheless, it faces some political pressures in less developed nations where law and order scenario is bad. Latin American, African and some Asian countries fall in this classification, where political instability do have an impact on Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution operations.


Purchasing power of customers is vital for companies like Samsung to grow and be successful. Emerging markets like India, middle-eastern countries etc. provide development chances, whereas, due to economic crisis even the customers of industrialized nations suffer terribly. It is extremely crucial for the business to keep an eye on the continuous economic scenario of the country before going into the market.


International business have to deal with different social and cultural concerns during its operations in a foreign country. Samsung has likewise dealt with numerous concerns however have actually embraced to the local environments of the majority of the nations remarkably well. It has actually tailored its products, practices, policies etc. accordingly in order to achieve success.


With a yearly expenditure of 2.4 billion dollars in Research & Advancement, and with consistent innovative item launches, Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Analysis is among the top innovative companies of the world. With a clear objective to be ahead of the rest when it concerns technological advancements, Samsung has risen to the no 25 of the top effective companies of the world.


Each nation has their own laws and policies, being a multinational company Samsung need to strictly follow those laws in their jurisdictions. Failure to do so, will result in major legal effects. It has to study or hire a local law professional prior to beginning its operations in a specific nation.


With the rising awareness among consumers about the ethical & environmental infractions of business, Samsung needs to ensure that it follows all the security guidelines. Ecological damages, ethical misconducts are not appropriate and in some nations the repercussions can be extremely severe. On the other hand it has to do some Corporate Social Duty practices to reveal the locals that it appreciates their environment and people.

Porter's 5 Forces

Hazard of Alternative

Risk of substitution for Samsung's each product category is rather significant. Running in an incredibly dynamic market lead the business to face a high risk of substitution. Factors for high threat of replacement for Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Help Smartphone include the presence of high number of providers and Market saturation in developed nations, that make the cost of changing for consumers nearly no. Alternative hazards for Samsung visual display screen lie in the changing life style of customers. Clients can switch to enjoying visuals in the house towards outside activities. Together with it, Samsung printing options products are threatened by the increasing tourist attraction of clients towards cloud storage.

Rivalry Amongst Existing Firms:

The rivaly amongst Samsung and its close rivals is extreme. The significant factor behind this is the method of market saturation in various number of product classifications, forcing Samsung to present more innovative features in existing products and new innovative products to maintain its development. The significant competitors for Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Help samrtphones include Apple, Motorola, LG, Nokia, Huawei, OPPO and so on.

Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution has a vast supply chain consisting of about 2700 suppliers across the world.( Samsung Sustainability Report, 2016) Provider's bargaining power for Samsung is low as Samsung runs economies of scale and its orders are of possible size and worth. These huge orders make it possible for Samsung to negotiate costs with its suppliers. However, due to incapability of Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Analysis to build its own software, it has to outsource its software application advancement to Google, which ends up being a possible provider of software for Samsung, resulting in high bargaining power of Google. In many of Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Help has a power to negotiate prices, however it offer considerable prices to its providers to build a strong supply chain and to have strong relationships with its suppliers.

Bargaining Power of Purchasers:

Haggling power of purchasers for various number of product classifications of Samsung is extreme. One of the factor resulting in the extreme bargaining power is the availability of large number of rivals in practically each item category i.e. rivals of Samsung Smart device, with a very little differentiation. The high schedule of providers of Smart devices with minimum distinction, make the changing cost for purchasers nearly no, for this reason increasing the bargaining power of purchasers. Market saturation in the majority of the product categories also make the bargaining power of purchasers more intense in for Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Analysis. In spite of igh bargaining power Samsung is quite efficient in selling its products at a greater cost than much of its competitors, due to luxury quality product and a fair brand name image.

Danger of New Entrants:

Risk of brand-new entrants for Samsung is quite low. Among the major element for low danger of brand-new entrants is the high competitors in the industry. The requirement of huge quantity of capital to enter in the market is likewise among the prospective barrier to entry. In addition to it, requirement of huge expertise and research and development expenditures for survival in the market also make new entrants hesitant to go into in the marketplace. Market saturation is likewise one of the barrier of entry in innovation industry. High bargaining power of suppliers force the players in the market to charge as low prices as possible and this can just be attained by production performance. New companies, in bulk cases, lack the production effectiveness, for this reason increasing the threats for entrance in the technology market.

Competitive Analysis

Samsung's high product diversification offers it distinction from its rivals. It is among the three leading brands by market share. Unlikely to its close rivals consisting of Sony, Intel and Nokia, who focus bulk on a single item category with Sony concentrating on consumer electronics, Nokia on cell phones and Intel on chips, Samsung had a substantial R&D spending on all of its item categories which allow the business to earn prospective profits from sales of practically all of its items. (See Display) However, due to the large item variety the company faces high number of rivals.

The business ranks first in 4 product classifications i.e. DRAM Chips, LCD Displays, Cinema TVs and Microwave, in terms of worldwide market share, amongst 8 different item categories. Samsung was the global leader in manufacturing DRAM, SRAM and NAND flash chips. Samsung earnings from chips was less than Intel but its profits from chips was growing much faster than Intel and has grown close to the revenue levels of Intel, as offered in the case Display 2.

Together with the chips Samsung mobile market was likewise flourishing at a high rate than its rivals i.e. Motorola and Nokia. Samsung's cell phone's sales growth was 51% as compare to Motorola with only 4% and Nokia with no sales growth. The significant reson behind Samsung's high development despite of higher rates than Nokia and Motorola was the business's high-end quality mobile phone.

Samsung was likewise profiting from increasing market share of luxury LCDs as given up case Exhibit 3. The major factor, making the business allow to obtain the chance is its mass production at low cost. Sony was the most significant competitor for Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution in LCD market, nevertheless, it had likewise begun joint endeavor with Samsung in 2003 for LCD manufacturing, minimizing the competitors for Samsung.

Porter's Competitive Strategy

Low Expense Leadership strategy of porter is fully carried out by Samsung the way they accomplish economies of scale by enhancing their core proficiencies of production. They constantly bring something brand-new and ingenious whether it's a product or a service.


Alternative Option 1

The Chief Marketing Officer (CMO) of Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution would develop a new brand image by targeting the younger generation of the particular country. As, particularly smart phones of Samsung are very popular amongst the younger demographic.


1. It is the very best strategy to develop Customer Lifetime Value (CLV) by developing a long-term relationship with consumers. Construct loyalty through providing worth and profit for long-term, as research study has revealed it is much cheaper to keep existing clients than to draw in brand-new ones.
2. Another pro of this alternative is that word of mouth spread faster among more youthful individuals and which in turn will generate new consumers for my items.


1. Old customers who were associated with Samsung before may not like this new image the business is trying to depict.
2 It will sustain more expenses to reposition some products and it may not even bring success as the trends alter very quickly amongst the more youthful group.

Alternative option 2.

Samsung has actually made making its core competency for the many part of their company and due to which its managers are not scared to fully get out of their convenience zone. It would be done by arranging training workshops throughout which value of marketing will be taught and numbers will be offered. Failure to get the passing ratings will get benched. Marketing environment ought to be developed internally initially as genuine marketing begins inside the corporation.


1. Its pro will be that all the marketing approach supporters will come out and likewise the opposite ones.


2. Its con can produce an extremely unhealthy environment in the work environment, as individuals often withstand change because they fear it.

Determine the best option

Very first option is the very best as it clearly has more pros due to the fact that once a Consumer Lifetime Value is constructed the company will make money from it till that customer is alive and has buying power too. Plus, our target consumers are the younger generation which are bound to live longer than the existing old age individuals. Samsung's primary goal is to produce commitment among its clients and make them redeemed it from them and even purchase their different products.

Implementation Plan

• Targeting more youthful generation through social marketing, creating a relate to them like Pepsi finish with music. And set the expectations practical and possible.
• A team consisting of best marketing and sales experts ought to be put together, and both views must be taken into consideration prior to protecting the resources required to execute the strategy.
• Thorough interaction of the strategy must be done as it is extremely important for everyone to be on the exact same page to make it work.
• Jobs and timelines ought to be construct and interacted appropriately to each individual accountable.
• The supervisor should utilize a control panel which reveals the progress of all the tasks which have been done or about to be done and by whom.
• The manager must keep an eye on and keep a constant check on the individual and general performance.
Due to the fact that any new pattern or policy might come in due to which all the things currently planned have to be changed, • Everybody should be willing to adjust midway. It's much better to have contingency strategies already prepared.
• At the end of the campaign the supervisor must interact the outcomes and if effective must commemorate with the group.

Budget plan

The M-net program exposed engaging analysis about the low and high development prospective locations and just how much marketing budget plan should be allocated accordingly. This modification the budget plan allowance of different countries and numerous supervisors were dissatisfied and argued but the analysis done by the program was accurate and revealed figures like North America and Russia development potential warranted a 35% allocation while they were receiving 45%. Whereas, China and Europe ought to be getting 42% but were instead provided 31%. It truly assisted to relatively disperse the resources and capture more customers by spending more on ads on the high development potential regions of the world.

Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Help is a top 25 company in the world now and prepares to get ahead of Sony who sits currently at no. 20. Its continuous investment in R&D and ingenious practices have moved them to brand-new heights but for them its' just the start and they want to be amongst the leading 3 brand names worldwide. They completely turn-around from practically going bankrupt throughout the Asian Financial Crisis to a world prominent brand name, known for quality and innovation. Their worth chain and their core competency their production capability, along-with international brand name image structure have actually seen their sales go from 16 to 44.6 billion $ from 1997-- 2002. With more expansion in China and other emerging markets those numbers will just increase further in the future. Their marketing efforts need to be directed towards more youthful group in the middle of the internal arguments about marketing and should produce Customer Lifetime Worth as it will not just give them advantages now however will continue to gain it till the consumer lifetime. As the cost of retaining the customer is more affordable than drawing in a new one.