Disaster In Bangladesh The Collapse Of The Rana Plaza Building Harvard Case Study Analysis

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Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution and Analysis


Historically, the company's core customers include the Original Devices Manufacturers (OEMs), which used to offer Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution products withtheir own brand name. Its consumer circle consists of Original Devices Manufacturers (OEMs), who used to offer Enterprise items with their own brand name. He repositioned Venture as a worldwide brand name and educated his divisional supervisors to understand marketing and its significance.

Issue Statement

Venture's shift from a product based to a marketing company is not going as smoothly as planned.Overcoming the unwillingness of divisional managers to incorporate marketing efficiently is still a significant obstacle. Producing a constant brand name identity throughout the entire world and using marketing techniques that finest fits the local culture is no simple task.
Executive Summary
Situational Analysis

Yun had a quite clear image in his mind about how Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution can transform from a low end to a high end item supplier. He understood that change can just be done through placing Venture as a business using high-end products and this might just be done through high level of marketing.

In spite of having a clear vision about how to develop Corp brand name, with a prospective assistance of its executives, Yun dealt with several marketing obstacles in early years of its efforts.

One of the marketing obstacles for Yun was the understandings of executives about the value of marketing. They thought about marketing and selling as very same tools and thought that quality products do not needed marketing for increasing sales. As their focus towards marketing was rather low in their previous service practices, and the present marketing requirement was excessive high, the gap was too broader and to fill this gap with wrong perceptions about marketing was rather challenging for Yun.

Along with it the item variety of the business was increasing with the ripening of brand-new product ideas by the R&D sector of Organization. Yun had an obstacle to carry out marketing preparation and to create marketing spending plans for existing as well as for new products from the very start, and this would take a substantial time.

A huge shift would be required in present marketing expenditures to construct the Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Help brand name. This would result in increased marketing expenditures for Company and could disrupt the administration concerning increased expenses, as they were reluctant to marketing expenses previously and an abrupt huge shiftwould make them disturb. This could result in decreasing executive assistance for worldwide marketing. In this circumstance, Yun deals with a difficulty for justifying increased marketing expenses by demonstrating the long term worth of substantial marketing expenditures.

Internal Analysis
SWOT Analysis

Company strengths depend on its big item portfolio. Corp has biggest variety of patents in the market with overall number of 15499 patents granted in United States( USP). Big amount of R&D spending has enabled the business to grow its product portfolio at a higher rate than its rivals. Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution spent about $13.079 billion on its R&D sector in 2016, which is 7.3% of its overall revenues.

Another strength of Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Analysis is its ability to establish ingenious items at a constant rate. It major proves for the innovation and product designing of Business is that the business has actually gotten a lot of awards for its innovation and item design.

Unlike Apple and other competitors, Org is focused on producing gadgets which can be quickly integrated with any kind of open source Os (OS) and software application. This supplies Enterprise an edge over Apple devices.
Porter's 5 Forces Analysis
Corp's ability to produce high-end products at low expense of production is also among the major strength of Organization as it allows the company to capture more market by offering quality products with expense control.

Weak points

Corporation's weak points are concealed in the business's dependence on outsourcing software application for its devices due to business's inability in establishing software application, unlike Sony. Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Analysis likewise has low profit margins as compare to Apple due to huge difference in the costs of Apple and Business with a much lesser difference in quality.


Opportunities for Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Analysis lie in the growing Mobile phone market and the business's effectiveness in the market. Venture currently runs in about 80 nations and the business has a chance to increase its geographical growth by moving towards more emerging markets outside Asia.


The vibrant market environment of innovation industry posture a severe hazard on Company's survival and force the business to spend much of its incomes share on R&D in order to endure in the long run. The marketplace saturation in developed countries i.e. saturation of mobile company is also a big hazard for the company's growth in the existence of strong competitors like Apple.

4 P's of Marketing
Swot Analysis

Corp provides quality items and has a quite rich portfolio which caters to different sectors. LCD and mobile phones are the biggest products of Venture, whereas DRAM is also not far behind in contrast of them.

• Laptops.
• Cellphone.
• Air conditioner.
• Desktop computer.
• Hard disks.
• Washing machines.
• Refrigerators.
• Cameras.
• Microwaves.
• Flash memory.


Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Analysis uses both market competitive and market skimming pricing techniques for its wide variety of items. In competitive prices it changes the cost according to the competition in order to gain benefit, whereas, it utilizes market skimming technique where the product has an added worth and by offering a few items it can reach break-even.


It has one of the best supply chain networks, with retail distributors, their own sole distributors, E commerce channels like Amazon and so on. All its products are prompt supplied to the selling place/ provided to the customers directly in case of online order.

Vrio Analysis
It wasn't a popular company outside of Korea till 1993. The management initiative taken by their CEO has pushed them to market more effectively outside the borders and now it has entered the league of top 25 business in the world in simply 9 years. This is an exceptional achievement despite the ongoing arguments amongst the supervisors about embracing marketing practices. It uses both offline & online channels of promotion to market their items. Paid product ads, social promo and digital advertisements are uses to develop awareness about Business items.

Value Chain Analysis.

It's an analytical structure for identifying business activities that add value or competitive advantage for the company.

Incoming Logistics.

For its incoming logistics it owns various logistics firms as it subsidiaries. It looks after its providers and develops a harmonious relationship with them and even decreased their payment cycles to increase this relationship further which includes value to their chain network.


Venture's core competency is its mass manufacturing it produces 90% of its items internal. Divided into three various divisions its operations are specifically IT & Mobile Communications, Device Solutions and Consumer Electronics. It is preserving operation hubs worldwide to further include worth to its value chain network.

Outbound Logistics.

Its outgoing logistics system performance is one of the primary factors Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Analysis has the ability to take on Apple. Business's own Electronic Logitec system plays a major function in the outgoing logistics operations. It even performs the jobs of collection of payment, settling insurance coverage claims, etc. on behalf of Corporation.

Marketing and Sales.

Bring in target consumer attention towards the item is done through marketing and sales to interact with them the worth and competitive benefit the item offers. Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Help advertising spending plan is continually rising because they started their repositioning globally and will continue to do so as they are constantly looking to invest and broaden in high potential growth markets. The spending plan is spent on events, print and media advertisements, public relations etc.

Organization Service. Venture put their consumers on top and continually aim to deliver unmatchable customer service standards. As after sales service is becoming very essential to keep consumers happy and engaged, they even perform studies through third parties to find out their customer's feedback and execute it in the positive way to minimize or if possible totally remove their client issues. By including a direct assistance line to call them 24 hours they have further increased the included value of Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Help service.


Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Help has actually diversified market segmentation, based upon its arrangement of vast array of items to a great deal of customers. Company target consumer sectors can be divided into 3 classifications i.e. Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Analysis IT and Mobile Communications, Org Consumer Electronics and Company Device services.


Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution geographic segmentation is based upon two requirements i.e. region and density. Corporation serves about 80 nations worldwide with its products offered to Urban as well as Backwoods of the country. The Company is also growing its worldwide existence and the business's flexibility in locating its plants encourages worldwide expansion of Corporation.


The demographic division of Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Help is based upon gender, age, life-cycle stage and profession. Company produces items that can be utilized by both males and females. The target customers for Org IT and mobile communication items have an age series of 18-65 with majority at a young or newly wed life process stage. They are mainly specialists, staff members and students. Apart from it, Corporation Customer Electronics are targeted to a customer section with an age series of 25-65. They are mostly workers and experts. Venture Gadget Solutions are targeted at trainees, workers and experts with an age range of 25-65.


The psychographic segmentation of Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Analysis s based upon the social class and the life style of the consumer. Corporation target clients on the basis of social class are primarily upper middle, middle and working class clients, as Organization offer items like mobile phone very little more affordable i.e. Motorola as well as not much costly i.e. Apple. It offers quality products to middle level consumers at a slightly high rate than others targeting the same sector.


Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Analysis bulk target clients have distinct behavioural qualities. They are attracted towards Corporation because of its moderate rates with a degree of quality.

Quantitative analysis.

Sales of Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Help has increased remarkably from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net earnings of.48 billion $ to 5.9 billion $. Digital media is the largest selling category of Company with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales.

Qualitative analysis.

Whereas, the core strength of the business is presently manufacturing however long gone are those days when good items were offering themselves. Kim has actually already started to strengthen the marketing activities of Venture and really soon it will become one of its core strength like producing if not much better.



Org runs styles, produces and offer a huge portfolio of customer electronic devices. It operates in an extremely competitive environment and has actually successfully positioned itself as the maker of quality products. So, the answer is yes.


As, stated previously that Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Help runs in a highly competitive environment, which suggests all the business have similar items. The response for rarity is no.


Due to the nature of the market, it is very easy for rivals to comprehend the performance of the products and easily make their own models. Yes, Business is just behind IBM in signing up brand-new patents each year, however the benefit is extremely short term in this industry.


Chairman Lee has totally turnaround Enterprise, from going nearly insolvent throughout the Asian financial crisis of 1997 to the leading 25 company on the planet. Absolutely yes there is proper organization in the company and the results promote themselves.

External Environmental Analysis

PESTLE Analysis


Being a multinational brand spread nearly in every nation worldwide, majority of the environments like USA, Europe, China and so on, are really conductive for its operations. Nevertheless, it deals with some political pressures in less developed countries where law and order scenario is bad. Latin American, African and some Asian nations fall in this category, where political instability do have an effect on Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution operations.


Buying power of consumers is vital for business like Corp to be successful and grow. Emerging markets like India, middle-eastern nations and so on offer growth chances, whereas, due to economic crisis even the clients of industrialized countries suffer severely. It is really important for the business to keep an eye on the ongoing financial scenario of the country prior to entering the market.


Multinational business need to deal with various social and cultural problems during its operations in a foreign nation. Corp has actually also faced many issues but have embraced to the local environments of most of the nations exceptionally well. It has tailored its items, practices, policies etc. appropriately in order to be successful.


With a yearly expenditure of 2.4 billion dollars in Research & Development, and with consistent ingenious item launches, Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution is one of the top innovative business of the world. With a clear mission to be ahead of the rest when it concerns technological developments, Organization has increased to the no 25 of the top successful business of the world.


Each country has their own laws and policies, being an international business Venture have to strictly follow those laws in their jurisdictions. Failure to do so, will result in serious legal repercussions. So, it has to study or work with a regional law expert prior to beginning its operations in a particular country.


With the rising awareness among consumers about the environmental & ethical offenses of business, Org has to make sure that it follows all the security standards. Environmental damages, ethical misconducts are not acceptable and in some nations the consequences can be extremely serious. On the other hand it has to do some Corporate Social Obligation practices to show the locals that it cares about their environment and individuals.

Porter's Five Forces

Hazard of Alternative

Hazard of substitution for Enterprise's each item classification is rather substantial. Aspects for high threat of replacement for Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution Smart device include the presence of high number of suppliers and Market saturation in developed nations, which make the cost of switching for consumers nearly absolutely no. Along with it, Enterprise printing solutions items are threatened by the increasing attraction of clients towards cloud storage.

Competition Amongst Existing Firms:

The rivaly amongst Corp and its close rivals is intense. The major reason behind this is the method of market saturation in different number of item categories, requiring Business to introduce more innovative features in existing items and brand-new ingenious items to keep its development. The significant rivals for Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Help samrtphones include Apple, Motorola, LG, Nokia, Huawei, OPPO and so on.

( Org Sustainability Report, 2016) Supplier's bargaining power for Corporation is low as Venture runs economies of scale and its orders are of possible size and worth. Due to incapability of Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution to build its own software application, it has to outsource its software application advancement to Google, which ends up being a potential provider of software application for Venture, resulting in high bargaining power of Google.

Bargaining Power of Purchasers:

Market saturation in many of the product categories also make the bargaining power of purchasers more extreme in for Corporation. In spite of igh bargaining power Business is quite capable of selling its items at a greater rate than much of its rivals, due to high end quality product and a fair brand image.

Risk of New Entrants:

Risk of brand-new entrants for Venture is quite low. One of the significant aspect for low danger of brand-new entrants is the high competition in the market. The requirement of substantial quantity of capital to enter in the market is also one of the potential barrier to entry. Along with it, requirement of substantial competence and research and development expenditures for survival in the market likewise make new entrants unwilling to enter in the market. Market saturation is likewise one of the barrier of entry in innovation industry. High bargaining power of providers force the players in the industry to charge as low prices as possible and this can just be attained by production effectiveness. Brand-new firms, in majority cases, do not have the production performance, for this reason increasing the risks for entryway in the technology industry.

Competitive Analysis

Business's high product diversification offers it distinction from its competitors. It is one of the three leading brands by market share. Unlikely to its close competitors including Sony, Intel and Nokia, who focus majority on a single item category with Sony concentrating on consumer electronic devices, Nokia on cell phones and Intel on chips, Business had a huge R&D costs on all of its item categories which make it possible for the company to earn possible income from sales of nearly all of its products. (See Exhibit) Nevertheless, due to the large product range the business deals with high variety of competitors.

The company ranks first in 4 item categories i.e. DRAM Chips, LCD Displays, Cinema Televisions and Microwave ovens, in regards to worldwide market share, amongst 8 various item classifications. Company was the international leader in manufacturing DRAM, SRAM and NAND flash chips. Corporation profits from chips was less than Intel but its earnings from chips was growing quicker than Intel and has actually grown close to the income levels of Intel, as provided in the case Display 2.

Along with the chips Org mobile market was likewise growing at a high rate than its rivals i.e. Motorola and Nokia. Venture's cellular phone's sales development was 51% as compare to Motorola with just 4% and Nokia with zero sales growth. The major reson behind Enterprise's high development despite of higher rates than Nokia and Motorola was the business's high-end quality cell phones.

Business was also reaping the benefits from increasing market share of high end LCDs as given in case Display 3. The significant reason, making the business make it possible for to get the chance is its mass production at low cost. Sony was the biggest competitor for Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution in LCD market, however, it had actually also started joint venture with Business in 2003 for LCD manufacturing, minimizing the competitors for Business.

Porter's Competitive Strategy

Low Cost Management technique of porter is completely executed by Company the way they attain economies of scale by enhancing their core competencies of manufacturing. They constantly bring something brand-new and ingenious whether it's an item or a service.


Alternative Service 1

The Chief Marketing Officer (CMO) of Disaster In Bangladesh The Collapse Of The Rana Plaza Building Case Study Solution would produce a brand-new brand name image by targeting the more youthful generation of the particular nation. As, especially cellphones of Organization are popular among the more youthful group.


1. It is the very best strategy to construct Consumer Life time Worth (CLV) by creating a long-lasting relationship with customers. Develop loyalty through delivering value and reap the benefits for long-lasting, as research study has showed it is much cheaper to retain existing consumers than to draw in brand-new ones.
2. Another pro of this alternative is that word of mouth spread quicker among younger individuals and which in turn will generate new clients for my items.


1. Old clients who were associated with Business prior to may not like this new image the business is trying to represent.
2 It will sustain further costs to reposition some items and it may not even bring success as the patterns change extremely rapidly amongst the more youthful group.

Alternative option 2.

Enterprise has actually made producing its core proficiency for the many part of their service and due to which its supervisors are not afraid to totally get out of their convenience zone. It would be done by arranging training workshops throughout which importance of marketing will be taught and numbers will be given. Failure to get the passing scores will get demoted. Marketing environment ought to be created internally initially as real marketing begins inside the corporation.


1. Its pro will be that all the marketing approach supporters will come out and also the opposite ones.


2. Its con can create a really unhealthy environment in the office, as individuals typically resist modification due to the fact that they fear it.

Recognize the very best alternative

Alternative is the best as it plainly has more pros due to the fact that as soon as a Customer Lifetime Worth is developed the business will benefit from it till that customer is alive and has purchasing power. Plus, our target consumers are the younger generation which are bound to live longer than the existing old age individuals. However, Business's main goal is to create loyalty amongst its clients and make them redeemed it from them and even buy their different products as well.

Implementation Plan

• Targeting more youthful generation through social marketing, creating a link with them like Pepsi do with music. And set the expectations sensible and achievable.
• A team consisting of best marketing and sales experts ought to be assemble, and both views need to be taken into account prior to protecting the resources needed to implement the strategy.
• Thorough communication of the strategy should be done as it is really important for everyone to be on the same page to make it work.
• Jobs and timelines need to be develop and interacted accordingly to each individual accountable.
• The manager must use a dashboard which shows the progress of all the jobs which have been done or about to be done and by whom.
• The supervisor must monitor and keep a continuous look at the private and overall performance.
• Everybody must be willing to adapt midway because any brand-new trend or policy may can be found in due to which all the important things already planned have to be changed. It's much better to have contingency plans already prepared.
• At the end of the project the manager must interact the outcomes and if successful ought to celebrate with the team.

Budget plan

This modification the spending plan allotment of lots of managers and different nations were dissatisfied and argued however the analysis done by the program was precise and showed figures like North America and Russia growth possible warranted a 35% allocation while they were receiving 45%. It actually assisted to relatively disperse the resources and capture more clients by investing more on ads on the high growth potential regions of the world.

Its consistent investment in R&D and ingenious practices have moved them to new heights however for them its' just the start and they want to be amongst the top 3 brand names in the world. Their marketing efforts need to be directed towards more youthful market amid the internal arguments about marketing and need to create Customer Life time Worth as it will not just give them advantages now however will continue to reap it till the consumer life time. As the cost of maintaining the client is much more affordable than attracting a new one.