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Faith And Work Hobby Lobby And Autozone 2 Harvard Case Study Solution

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Faith And Work Hobby Lobby And Autozone 2 Case Study Solution and Analysis


Intro

Historically, the company's core customers include the Original Devices Manufacturers (OEMs), which used to sell Faith And Work Hobby Lobby And Autozone 2 Case Study Solution products withtheir own brand name. Its customer circle includes Original Equipment Manufacturers (OEMs), who used to offer Samsung items with their own brand name. He repositioned Samsung as a worldwide brand and informed his divisional supervisors to comprehend marketing and its importance.

Problem Declaration

Samsung's shift from a product based to a marketing company is not going as smoothly as planned.Overcoming the reluctance of divisional managers to incorporate marketing effectively is still a major obstacle. Creating a consistent brand name identity across the whole world and employing marketing techniques that best fits the local culture is no simple job.
Executive Summary
Situational Analysis

Faith And Work Hobby Lobby And Autozone 2 Case Study Analysis efforts for developing its brand throughout the world was started after introducing the "new management initiative" by Chairman Lee in 1993. The goal was to change Samsung from an inexpensive OEM to a high value-added item service provider. To make the vision of Samsung a truth, Chairman Lee appointed Yun as a vice chairman in 1997. Yun had a quite clear photo in his mind about how Samsung can change from a low end to a high-end product company. He knew that transformation can only be done through placing Samsung as a business providing high-end items and this could only be done through high level of marketing.

In spite of having a clear vision about how to build Samsung brand name, with a prospective support of its executives, Yun dealt with a number of marketing difficulties in early years of its efforts.

Among the marketing challenges for Yun was the understandings of executives about the value of marketing. They considered marketing and selling as very same tools and thought that quality items do not needed marketing for increasing sales. As their focus towards marketing was rather low in their previous business practices, and the current marketing requirement was excessive high, the space was too wider and to fill this gap with wrong perceptions about marketing was rather challenging for Yun.

Along with it the product range of the company was increasing with the ripening of new item ideas by the R&D sector of Samsung. Yun had a challenge to perform marketing preparation and to produce marketing budget plans for existing as well as for brand-new products from the very beginning, and this would take a substantial time.

A huge shift would be required in present marketing expenditures to build the Samsung brand. This would result in increased marketing expenses for Samsung and might disturb the administration regarding increased expenditures, as they were hesitant to marketing expenses previously and an abrupt big shiftwould make them disrupt.

Internal Analysis
SWOT Analysis
Strengths


Faith And Work Hobby Lobby And Autozone 2 Case Study Help strengths lie in its big item portfolio. Samsung has biggest number of patents in the market with overall number of 15499 patents granted in United States( USP).

Another strength of Faith And Work Hobby Lobby And Autozone 2 Case Study Help is its ability to develop innovative products at a continuous rate. It significant proves for the development and product designing of Samsung is that the company has actually gotten a lot of awards for its development and item design.

Unlike Apple and other competitors, Samsung is concentrated on producing gadgets which can be easily incorporated with any type of open source Os (OS) and software. This supplies Samsung an edge over Apple gadgets.
Porter's 5 Forces Analysis
Samsung's capability to produce high-end products at low cost of production is also among the major strength of Samsung as it enables the company to capture more market by supplying quality items with cost control.

Weak points

Samsung's weak points are concealed in the company's dependence on outsourcing software application for its devices due to business's failure in developing software, unlike Sony. Faith And Work Hobby Lobby And Autozone 2 Case Study Analysis likewise has low earnings margins as compare to Apple due to substantial difference in the costs of Apple and Samsung with a much lower difference in quality.

Opportunities

Opportunities for Faith And Work Hobby Lobby And Autozone 2 Case Study Help lie in the growing Mobile phone market and the company's efficiency in the market. Samsung currently runs in about 80 countries and the company has a chance to increase its geographical growth by moving towards more emerging markets outside Asia.

Dangers

The dynamic market environment of innovation industry pose a severe hazard on Samsung's survival and force the business to invest much of its profits share on R&D in order to survive in the long run. The marketplace saturation in developed countries i.e. saturation of mobile business is also a huge hazard for the business's growth in the presence of strong competitors like Apple.

4 P's of Marketing
Swot Analysis
Product

Samsung offers quality items and has a rather rich portfolio which caters to various sections. LCD and mobile phones are the most significant products of Samsung, whereas DRAM is also not far behind in comparison of them.

• LCD/ TELEVISION
• Laptops.
• Cellphone.
• Air conditioning unit.
• Personal computers.
• Disk drives.
• Washer.
• Refrigerators.
• Video cameras.
• Microwaves.
• Flash memory.
• DRAM.

Rate.

Faith And Work Hobby Lobby And Autozone 2 Case Study Help uses both market competitive and market skimming rates techniques for its wide range of products. In competitive prices it changes the cost according to the competition in order to acquire advantage, whereas, it utilizes market skimming technique where the item has actually an added value and by offering a few products it can reach break-even.

Place.

It has one of the very best supply chain networks, with retail suppliers, their own sole distributors, E commerce channels like Amazon and so on. All its products are prompt supplied to the selling location/ delivered to the consumers straight in case of online order.

Promotion.
Vrio Analysis
It utilizes both offline & online channels of promo to market their items. Paid product advertisements, social promo and digital ads are uses to produce awareness about Samsung products.

Worth Chain Analysis.

It's an analytical structure for determining company activities that include value or competitive benefit for the business.

Incoming Logistics.

It has among the most effective and effective supply chain network and has more than 2700 suppliers across various industries around the world. Practically 80% of which is based in Asia and the staying worldwide. For its inbound logistics it owns different logistics firms as it subsidiaries. It looks after its suppliers and creates a harmonious relationship with them and even reduced their payment cycles to increase this relationship further which includes value to their chain network.

Operations.

Samsung's core competency is its mass making it produces 90% of its items internal. Divided into 3 different divisions its operations are particularly IT & Mobile Communications, Device Solutions and Customer Electronic Devices. It is preserving operation hubs worldwide to further include value to its worth chain network.

Outbound Logistics.

Its outgoing logistics system efficiency is among the main reasons Faith And Work Hobby Lobby And Autozone 2 Case Study Solution is able to compete with Apple. Samsung's own Electronic Logitec system plays a significant role in the outbound logistics operations. It even carries out the jobs of collection of payment, settling insurance coverage claims, etc. on behalf of Samsung.

Marketing and Sales.

Attracting target customer attention towards the item is done through marketing and sales to communicate with them the worth and competitive benefit the product provides. Faith And Work Hobby Lobby And Autozone 2 Case Study Analysis advertising spending plan is continuously growing since they began their rearranging internationally and will continue to do so as they are constantly aiming to invest and expand in high potential growth markets. The spending plan is spent on events, print and media advertisements, public relations and so on.

Samsung put their consumers at the top and continually strive to provide unmatchable customer service standards. By including a direct assistance line to call them 24 hours they have further increased the included worth of Samsung service.

Division.

Faith And Work Hobby Lobby And Autozone 2 Case Study Help has actually diversified market segmentation, based upon its arrangement of large range of items to a great deal of customers. Samsung target consumer sectors can be divided into 3 categories i.e. Faith And Work Hobby Lobby And Autozone 2 Case Study Help IT and Mobile Communications, Samsung Consumer Electronic Devices and Samsung Gadget services.

Geographic.

Faith And Work Hobby Lobby And Autozone 2 Case Study Help geographical segmentation is based upon two criteria i.e. region and density. Samsung serves about 80 countries worldwide with its products provided to Urban along with Backwoods of the nation. The Samsung is likewise growing its global presence and the business's versatility in finding its plants encourages global growth of Samsung.

Group.

Samsung produces products that can be used by both males and females. The target clients for Samsung IT and mobile interaction products have an age range of 18-65 with bulk at a young or freshly married life cycle phase. Apart from it, Samsung Customer Electronic devices are targeted to a customer sector with an age variety of 25-65.

Psychographic.

The psychographic division of Faith And Work Hobby Lobby And Autozone 2 Case Study Help s based upon the social class and the lifestyle of the consumer. Samsung target clients on the basis of social class are generally upper middle, middle and working class consumers, as Samsung sell products like cellular phone not much less expensive i.e. Motorola as well as not much pricey i.e. Apple. It offers quality products to middle level consumers at a somewhat high cost than others targeting the very same segment.

Behavioural.

Faith And Work Hobby Lobby And Autozone 2 Case Study Solution bulk target customers have distinct behavioural characteristics. It has clients with an enthusiastic, fashionable and determined personality with moderate level of commitment towards the brand name. Its customers have some degree of shift towards other renowned brands i.e. Apple. The majority of Samsun consumers want quality along with cost control. Due to the fact that of its moderate rates with a level of quality, they are drawn in towards Samsung.

Quantitative analysis.

Sales of Faith And Work Hobby Lobby And Autozone 2 Case Study Help has increased astonishingly from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net revenue of.48 billion $ to 5.9 billion $. Digital media is the biggest selling category of Samsung with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales.

Qualitative analysis.

Yes, this decision is based on the objective of Kim to target the younger audience and create a worldwide brand name image of the company. Whereas, the core strength of the company is presently making but long gone are those days when excellent products were selling themselves. In the present age marketing is extremely important and companies can not succeed without it. Kim has already started to strengthen the marketing activities of Samsung and very soon it will become one of its core strength like producing if not much better.

VRIO.

Value.

Samsung runs styles, manufactures and offer a huge portfolio of consumer electronic devices. It runs in an incredibly competitive environment and has effectively placed itself as the maker of quality products. The response is yes.

Rarity.

As, stated previously that Faith And Work Hobby Lobby And Autozone 2 Case Study Help runs in an extremely competitive environment, which means all the companies have similar products. The answer for rarity is no.

Imitability.

Due to the nature of the industry, it is very simple for competitors to comprehend the performance of the products and easily make their own models. Yes, Samsung is only behind IBM in registering brand-new patents yearly, but the benefit is very short term in this market.

Organization.

Chairman Lee has totally turn-around Samsung, from going almost insolvent throughout the Asian financial crisis of 1997 to the top 25 business on the planet. Certainly yes there is proper organization in the business and the results speak for themselves.

External Ecological Analysis

PESTLE Analysis

Political

Being an international brand spread almost in every nation worldwide, majority of the environments like USA, Europe, China etc., are really conductive for its operations. It deals with some political pressures in less developed countries where law and order scenario is not great. Latin American, African and some Asian countries fall in this classification, where political instability do have an effect on Faith And Work Hobby Lobby And Autozone 2 Case Study Solution operations.

Economic

Buying power of clients is important for companies like Samsung to be successful and grow. Emerging markets like India, middle-eastern countries etc. supply growth opportunities, whereas, due to recession even the customers of developed countries suffer terribly. It is extremely crucial for the company to keep an eye on the continuous financial scenario of the country before getting in the market.

Socio-Cultural

International business have to deal with numerous social and cultural issues during its operations in a foreign nation. Samsung has also faced numerous issues but have actually adopted to the regional environments of most of the countries incredibly well. It has actually customized its products, practices, policies and so on accordingly in order to achieve success.

Technological

With an annual expenditure of 2.4 billion dollars in Research study & Development, and with constant innovative product launches, Faith And Work Hobby Lobby And Autozone 2 Case Study Solution is among the leading innovative business of the world. With a clear objective to be ahead of the rest when it pertains to technological improvements, Samsung has increased to the no 25 of the leading effective business of the world.

Legal

Each country has their own laws and policies, being an international company Samsung have to strictly follow those laws in their jurisdictions. Failure to do so, will lead to serious legal consequences. It has to study or employ a local law expert before starting its operations in a particular nation.

Environmental

With the increasing awareness among consumers about the environmental & ethical infractions of companies, Samsung has to make sure that it follows all the safety guidelines. Ecological damages, ethical misbehaviors are not acceptable and in some countries the effects can be very serious. On the other hand it has to do some Corporate Social Responsibility practices to show the residents that it appreciates their environment and people.

Porter's Five Forces

Hazard of Alternative

Danger of alternative for Samsung's each product classification is rather significant. Running in a very vibrant industry lead the company to face a high risk of alternative. Elements for high hazard of alternative for Faith And Work Hobby Lobby And Autozone 2 Case Study Solution Smart device consist of the presence of high variety of providers and Market saturation in developed countries, which make the expense of changing for customers almost no. Replacement dangers for Samsung visual display screen depend on the changing life style of customers. Clients can change to viewing visuals in the house towards outdoor activities. In addition to it, Samsung printing options products are threatened by the increasing tourist attraction of consumers towards cloud storage.

Rivalry Amongst Existing Companies:

The rivaly amongst Samsung and its close rivals is intense. The significant factor behind this is the technique of market saturation in numerous number of product classifications, forcing Samsung to present more innovative features in existing products and brand-new ingenious items to maintain its growth. Other aspect for the extreme competition amongst the competitors is the little product distinction among the products. The prominent gamers in the innovation market are rather familiar with the significance of R&D spending for their survival and are encountering a race of marketing and R&D spending, to capture the market. The significant competitors for Faith And Work Hobby Lobby And Autozone 2 Case Study Analysis samrtphones consist of Apple, Motorola, LG, Nokia, Huawei, OPPO etc. High competitors rivalry results in the varying market shares which can be seen in Exhibition F.

Bargaining Power of Suppliers:

Faith And Work Hobby Lobby And Autozone 2 Case Study Analysis has a huge supply chain consisting of about 2700 providers across the world.( Samsung Sustainability Report, 2016) Supplier's bargaining power for Samsung is low as Samsung runs economies of scale and its orders are of possible size and worth. These big orders make it possible for Samsung to negotiate costs with its providers. Due to incapability of Samsung to build its own software application, it has to outsource its software application development to Google, which ends up being a prospective supplier of software application for Samsung, resulting in high bargaining power of Google. Although, in the majority of cases Samsung has a power to negotiate rates, however it supply substantial costs to its providers to construct a strong supply chain and to have strong relationships with its suppliers.

Bargaining Power of Purchasers:

Market saturation in most of the product classifications likewise make the bargaining power of buyers more extreme in for Samsung. In spite of igh bargaining power Samsung is rather capable of offering its items at a greater price than much of its competitors, due to high end quality item and a reasonable brand image.

Threat of New Entrants:

Risk of new entrants for Faith And Work Hobby Lobby And Autozone 2 Case Study Analysis is quite low. Along with it, requirement of big expertise and research study and advancement expenditures for survival in the industry likewise make brand-new entrants hesitant to enter in the market. Market saturation is also one of the barrier of entry in innovation market.

Competitive Analysis

Samsung's high product diversity provides it distinction from its rivals. It is one of the three top brand names by market share. Unlikely to its close rivals including Sony, Intel and Nokia, who focus bulk on a single product category with Sony focusing on consumer electronic devices, Nokia on mobile phone and Intel on chips, Samsung had a substantial R&D spending on all of its product classifications which enable the business to make possible income from sales of nearly all of its products. (See Exhibition) However, due to the wide item range the business deals with high variety of rivals.

The business ranks initially in 4 item categories i.e. DRAM Chips, LCD Displays, Cinema Televisions and Microwave ovens, in terms of international market share, among 8 various item classifications. Samsung was the global leader in manufacturing DRAM, SRAM and NAND flash chips. Samsung profits from chips was less than Intel however its revenues from chips was growing much faster than Intel and has actually grown close to the income levels of Intel, as offered in the case Display 2.

Along with the chips Samsung mobile market was likewise thriving at a high rate than its rivals i.e. Motorola and Nokia. Samsung's cell phone's sales growth was 51% as compare to Motorola with just 4% and Nokia with no sales growth. The significant reson behind Samsung's high growth despite of greater costs than Nokia and Motorola was the business's high-end quality mobile phone.

Samsung was also reaping the benefits from increasing market share of high-end LCDs as given up case Exhibition 3. The major factor, making the company make it possible for to avail the opportunity is its mass production at low expense. Sony was the biggest rival for Faith And Work Hobby Lobby And Autozone 2 Case Study Analysis in LCD market, nevertheless, it had actually likewise started joint venture with Samsung in 2003 for LCD manufacturing, minimizing the competition for Samsung.

Porter's Competitive Technique

Low Expense Leadership method of porter is fully implemented by Samsung the method they accomplish economies of scale by enhancing their core proficiencies of production. Even to the point that their rival SONY chose to form an alliance with them to produce for them, because they were unable to compete with them on low cost. Distinction is another method well implemented by Samsung by constant investment in the R&D and staying ahead of the competition. They always bring something new and ingenious whether it's a service or a product.

Alternatives

Alternative Service 1

The Chief Marketing Officer (CMO) of Faith And Work Hobby Lobby And Autozone 2 Case Study Analysis would produce a new brand name image by targeting the younger generation of the particular nation. As, particularly mobile phones of Samsung are preferred among the younger demographic.

Pros

1. It is the very best technique to develop Consumer Lifetime Value (CLV) by creating a long-term relationship with consumers. Develop commitment through providing worth and profit for long-lasting, as research has actually showed it is much cheaper to maintain existing consumers than to draw in new ones.
2. Another pro of this option is that word of mouth spread more quickly amongst younger people and which in turn will bring in new clients for my products.

Cons

1. Old customers who were connected with Samsung before might not like this new image the business is attempting to portray.
2 It will incur additional costs to rearrange some products and it might not even bring success as the patterns alter really quickly amongst the more youthful demographic.

Alternative service 2.

It would be done by organizing training workshops during which value of marketing will be taught and numbers will be offered. Marketing environment ought to be developed internally initially as genuine marketing starts inside the corporation.

Pros

1. Its pro will be that all the marketing technique advocates will come out and also the opposite ones.

Cons

2. Its con can develop an extremely unhealthy environment in the office, as individuals often withstand change due to the fact that they fear it.

Recognize the best alternative

Alternative is the finest as it clearly has more pros since once a Customer Life time Value is constructed the business will benefit from it till that client is alive and has acquiring power. Plus, our target clients are the more youthful generation which are bound to live longer than the present old age individuals. Samsung's main goal is to create loyalty amongst its customers and make them bought it from them and even buy their various products.

Application Strategy

• Targeting more youthful generation through social marketing, creating a relate to them like Pepsi finish with music. And set the expectations practical and attainable.
• A group including finest marketing and sales experts must be put together, and both views ought to be taken into account before protecting the resources needed to execute the strategy.
• Thorough communication of the strategy must be done as it is very important for everyone to be on the same page to make it work.
• Jobs and timelines ought to be build and interacted accordingly to each person accountable.
• The manager should use a dashboard which reveals the development of all the tasks which have actually been done or about to be done and by whom.
• The manager must monitor and keep a constant check on the specific and overall efficiency.
Because any new trend or policy might come in due to which all the things currently prepared have to be changed, • Everybody must be willing to adjust midway. It's better to have contingency strategies already prepared.
• At the end of the project the supervisor must interact the results and if successful need to celebrate with the team.

Budget plan

This change the spending plan allotment of numerous supervisors and various countries were dissatisfied and argued but the analysis done by the program was precise and showed figures like North America and Russia growth potential warranted a 35% allowance while they were getting 45%. It actually helped to relatively disperse the resources and capture more customers by investing more on advertisements on the high growth potential areas of the world.
Recommendations
Conclusion

Its continuous financial investment in R&D and ingenious practices have actually propelled them to brand-new heights however for them its' only the start and they desire to be amongst the top 3 brand names in the world. Their marketing efforts should be directed towards younger market amid the internal arguments about marketing and must create Client Life time Value as it will not only give them advantages now however will continue to enjoy it till the customer lifetime. As the cost of keeping the customer is much less expensive than drawing in a brand-new one.