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H J Heinz Weighted Average Cost Of Capital Case Study Solution & Analysis


H J Heinz Weighted Average Cost Of Capital Case Study Analysis is a widely known global brand name in technology industry, established in 1938 by Lee Byung Chul, in South Korea. H J Heinz Weighted Average Cost Of Capital handle large number of product categories consisting of Semiconductors, Telecom, Digital Media, Digital Appliances and a lot more other electronic products. Historically, the company's core customers include the Original Devices Manufacturers (OEMs), which utilized to sell Samsung products withtheir own brand. Till early 1990s, the core proficiency of Samsung depend on its low price offerings than its competitors by manufacturing existing items at economies of scale. Its consumer circle includes Original Devices Manufacturers (OEMs), who used to offer H J Heinz Weighted Average Cost Of Capital Case Study Analysis products with their own trademark name. Samsung was not simply understood outside Korea. There were likewise no or little interest in building the brand name worldwide. Marketing budget was managed by production department with a focal point on supplying cheap products.During the 1997 Asian Financial Crisis the company nearly got bankrupt, but with the Vision of Chairman Lee it totally turn its fortune around and in 2002 was listed the top 25 most valuable business in the world. When Kim was hired as a Chief Marketing Officer in 2000 the business was not even listed. He rearranged Samsung as an international brand and educated his divisional supervisors to understand marketing and its importance. Now their goal is to arrive 10 by 2005.

Issue Declaration

Samsung's shift from an item based to a marketing company is not going as efficiently as planned.Overcoming the reluctance of divisional supervisors to integrate marketing efficiently is still a significant obstacle. Creating a constant brand name identity throughout the entire world and using marketing strategies that best fits the regional culture is no easy task. The M-net program analysis have actually been really helpful in identifying the high and less potential growth areas, but allotment of resources accordingly is not well received among the managers. There is no agreement among the hierarchy regarding the very best matched future technique.
Executive Summary
Situational Analysis

Yun had a quite clear picture in his mind about how H J Heinz Weighted Average Cost Of Capital Case Study Analysis can change from a low end to a high end product service provider. He knew that improvement can just be done through positioning Samsung as a company using high-end items and this might only be done through high level of marketing.

In spite of having a clear vision about how to develop Samsung brand name, with a potential support of its executives, Yun faced numerous marketing challenges in early years of its efforts.

One of the marketing difficulties for Yun was the understandings of executives about the worth of marketing. They thought about marketing and selling as very same tools and thought that quality items do not needed marketing for increasing sales. As their focus towards marketing was quite low in their previous service practices, and the present marketing requirement was excessive high, the gap was too larger and to fill this gap with incorrect perceptions about marketing was rather tough for Yun.

Along with it the item variety of the business was increasing with the ripening of brand-new item ideas by the R&D sector of Samsung. Yun had an obstacle to perform marketing preparation and to produce marketing spending plans for existing as well as for brand-new items from the very beginning, and this would take a substantial time.

A huge shift would be needed in existing marketing expenses to develop the H J Heinz Weighted Average Cost Of Capital Case Study Analysis brand. This would result in increased marketing expenses for Samsung and might disrupt the administration regarding increased costs, as they hesitated to marketing expenses previously and an abrupt big shiftwould make them disturb. This might result in declining executive assistance for global marketing. In this situation, Yun faces an obstacle for justifying increased marketing expenditures by showing the long term value of substantial marketing expenditures.

Internal Analysis
SWOT Analysis

H J Heinz Weighted Average Cost Of Capital Case Study Help strengths lie in its huge item portfolio. Samsung has biggest number of patents in the industry with total number of 15499 patents given in United States( USP).

Another strength of H J Heinz Weighted Average Cost Of Capital Case Study Analysis is its ability to develop innovative products at a constant rate. It significant proves for the innovation and product designing of Samsung is that the company has gotten a lot of awards for its development and item design.

Unlike Apple and other rivals, Samsung is focused on producing gadgets which can be quickly integrated with any kind of open source Operating System (OS) and software. This supplies Samsung an edge over Apple devices.
Porter's 5 Forces Analysis
Samsung's capability to produce high end products at low expense of production is also one of the major strength of Samsung as it enables the company to catch more market by providing quality products with expense control.

Weak points

H J Heinz Weighted Average Cost Of Capital Case Study Analysis weak points are concealed in the company's dependence on outsourcing software application for its devices due to business's inability in establishing software application, unlike Sony. Samsung also has low profit margins as compare to Apple due to huge difference in the rates of Apple and Samsung with a much lesser difference in quality. The diverse focus of the business due to large number of items in its portfolio, result in the less efficient production and make the company unable to charge greater prices like Apple. The company is likewise ineffective in managing its patents and frequently deals with the problem of patent violation.


Opportunities for H J Heinz Weighted Average Cost Of Capital Case Study Solution lie in the growing Smart device market and the company's performance in the market. Samsung presently runs in about 80 nations and the company has an opportunity to increase its geographical growth by moving towards more emerging markets outside Asia.


The dynamic market environment of innovation market present a serious hazard on Samsung's survival and require the business to invest much of its revenues share on R&D in order to endure in the long run. The marketplace saturation in developed countries i.e. saturation of mobile business is likewise a big hazard for the company's growth in the existence of strong rivals like Apple.

4 P's of Marketing
Swot Analysis

H J Heinz Weighted Average Cost Of Capital Case Study Analysis uses quality items and has a quite abundant portfolio which deals with various sections. The majority of the products remain in the top three of their particular industries. LCD and smart phones are the greatest products of Samsung, whereas DRAM is likewise not far behind in contrast of them. Following is the product line of Samsung:

• Laptops.
• Smart phone.
• Air conditioner.
• Computer.
• Hard drives.
• Washing machines.
• Fridges.
• Cams.
• Microwaves.
• Flash memory.


H J Heinz Weighted Average Cost Of Capital Case Study Solution uses both market competitive and market skimming prices techniques for its wide array of products. In competitive prices it adjusts the rate according to the competitors in order to get benefit, whereas, it uses market skimming technique where the product has an included worth and by selling a few products it can reach break-even.


It has among the best supply chain networks, with retail suppliers, their own sole distributors, E commerce channels like Amazon etc. All its products are prompt supplied to the selling place/ delivered to the consumers straight in case of online order.

Vrio Analysis
It utilizes both offline & online channels of promo to market their products. Paid item ads, social promo and digital advertisements are uses to produce awareness about Samsung items.

Worth Chain Analysis.

It's an analytical structure for recognizing organisation activities that include worth or competitive benefit for the business.

Incoming Logistics.

For its inbound logistics it owns different logistics firms as it subsidiaries. It looks after its suppliers and produces a harmonious relationship with them and even decreased their payment cycles to enhance this relationship further which includes worth to their chain network.


Samsung's core proficiency is its mass producing it produces 90% of its products internal. Divided into 3 various departments its operations are particularly IT & Mobile Communications, Device Solutions and Consumer Electronic Devices. It is keeping operation hubs worldwide to further add value to its worth chain network.

Outbound Logistics.

Its outgoing logistics system performance is one of the main factors H J Heinz Weighted Average Cost Of Capital Case Study Solution is able to take on Apple. Samsung's own Electronic Logitec system plays a significant function in the outgoing logistics operations. It even carries out the jobs of collection of payment, settling insurance claims, etc. on behalf of Samsung.

Marketing and Sales.

Drawing in target consumer attention towards the product is done through marketing and sales to interact with them the value and competitive advantage the item offers. H J Heinz Weighted Average Cost Of Capital Case Study Analysis advertising spending plan is continually increasing given that they began their repositioning internationally and will continue to do so as they are continuously looking to expand and invest in high possible development markets. The spending plan is invested in events, print and media advertisements, public relations etc.

Samsung put their customers at the leading and continually make every effort to deliver unmatchable consumer service standards. By including a direct assistance line to call them 24 hours they have actually even more increased the included worth of Samsung service.


H J Heinz Weighted Average Cost Of Capital Case Study Solution has actually diversified market segmentation, based upon its arrangement of large range of items to large number of consumers. Samsung target customer sectors can be divided into 3 classifications i.e. H J Heinz Weighted Average Cost Of Capital Case Study Analysis IT and Mobile Communications, Samsung Customer Electronics and Samsung Device services.


H J Heinz Weighted Average Cost Of Capital Case Study Help geographic division is based upon two criteria i.e. region and density. Samsung serves about 80 nations worldwide with its items provided to Urban in addition to Rural areas of the nation. The Samsung is likewise growing its worldwide presence and the business's versatility in locating its plants encourages worldwide growth of Samsung.


The group segmentation of H J Heinz Weighted Average Cost Of Capital Case Study Help is based upon gender, age, life-cycle stage and profession. Samsung produces items that can be utilized by both males and females. The target consumers for Samsung IT and mobile communication products have an age series of 18-65 with majority at a young or recently wed life cycle stage. They are mainly workers, students and experts. Apart from it, Samsung Customer Electronic devices are targeted to a consumer section with an age range of 25-65. They are primarily staff members and specialists. Nevertheless H J Heinz Weighted Average Cost Of Capital Case Study Solution Device Solutions are targeted at students, workers and experts with an age range of 25-65.


The psychographic segmentation of H J Heinz Weighted Average Cost Of Capital Case Study Solution s based upon the social class and the life style of the consumer. Samsung target consumers on the basis of social class are mainly upper middle, middle and working class consumers, as Samsung offer products like mobile phone not much less expensive i.e. Motorola along with very little pricey i.e. Apple. It offers quality products to middle level consumers at a slightly high price than others targeting the very same section.


H J Heinz Weighted Average Cost Of Capital Case Study Help bulk target clients have special behavioural attributes. It has clients with an enthusiastic, fashionable and identified character with moderate level of commitment towards the brand. Its customers have some degree of shift towards other popular brands i.e. Apple. Most of Samsun consumers want quality in addition to cost control. They are drawn in towards Samsung due to the fact that of its moderate costs with an extent of quality.

Quantitative analysis.

Sales of H J Heinz Weighted Average Cost Of Capital Case Study Analysis has increased astonishingly from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net earnings of.48 billion $ to 5.9 billion $. Digital media is the biggest selling classification of Samsung with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales.

Qualitative analysis.

Yes, this choice is based on the objective of Kim to target the younger audience and create a worldwide brand name image of the business. Whereas, the core strength of the business is presently making but long gone are those days when great items were selling themselves. In the existing age marketing is extremely important and companies can not succeed without it. Kim has already started to enhance the marketing activities of Samsung and soon it will become one of its core strength like producing if not much better.



Samsung runs styles, makes and offer a huge portfolio of consumer electronics. It operates in an exceptionally competitive environment and has effectively placed itself as the maker of quality items. The response is yes.


As, stated earlier that H J Heinz Weighted Average Cost Of Capital Case Study Analysis operates in an extremely competitive environment, which implies all the business have comparable items. So, the answer for rarity is no.


Due to the nature of the market, it is really simple for competitors to understand the performance of the products and easily make their own models. Yes, Samsung is just behind IBM in registering new patents yearly, but the advantage is very short term in this market.


Chairman Lee has totally turn-around Samsung, from going almost bankrupt during the Asian monetary crisis of 1997 to the leading 25 business on the planet. Certainly yes there is proper company in the business and the results promote themselves.

External Ecological Analysis

PESTLE Analysis


Being an international brand name spread practically in every nation worldwide, majority of the environments like USA, Europe, China and so on, are extremely conductive for its operations. It deals with some political pressures in less industrialized nations where law and order circumstance is not great. Latin American, African and some Asian countries fall in this category, where political instability do have an effect on H J Heinz Weighted Average Cost Of Capital Case Study Help operations.


Buying power of customers is vital for companies like Samsung to grow and be successful. Emerging markets like India, middle-eastern nations etc. offer growth opportunities, whereas, due to recession even the consumers of developed countries suffer severely. It is really essential for the company to keep an eye on the ongoing economic circumstance of the nation prior to going into the market.


Multinational business have to face different social and cultural issues throughout its operations in a foreign country. Samsung has likewise dealt with lots of problems however have embraced to the regional environments of the majority of the nations remarkably well. It has actually tailored its items, practices, policies etc. appropriately in order to achieve success.


With a yearly expense of 2.4 billion dollars in Research study & Development, and with constant ingenious item launches, H J Heinz Weighted Average Cost Of Capital Case Study Help is one of the top ingenious companies of the world. With a clear objective to be ahead of the rest when it comes to technological improvements, Samsung has actually increased to the no 25 of the top successful companies of the world.


Each nation has their own laws and policies, being a multinational company Samsung need to strictly follow those laws in their jurisdictions. Failure to do so, will lead to major legal repercussions. So, it needs to study or hire a local law specialist before beginning its operations in a particular country.


With the increasing awareness amongst customers about the environmental & ethical violations of business, Samsung has to make sure that it follows all the security guidelines. Ecological damages, ethical misbehaviors are not acceptable and in some countries the effects can be really serious. On the other hand it has to do some Business Social Obligation practices to reveal the residents that it cares about their environment and individuals.

Porter's 5 Forces

Threat of Substitution

Danger of replacement for Samsung's each item category is rather considerable. Running in a very dynamic market lead the business to deal with a high hazard of replacement. Factors for high hazard of alternative for H J Heinz Weighted Average Cost Of Capital Case Study Help Mobile phone include the existence of high number of suppliers and Market saturation in developed nations, which make the cost of changing for consumers practically absolutely no. Substitution dangers for Samsung visual display screen lie in the changing life style of clients. Clients can switch to viewing visuals at home towards outdoor activities. In addition to it, Samsung printing services products are threatened by the increasing tourist attraction of customers towards cloud storage.

Rivalry Among Existing Companies:

The rivaly amongst Samsung and its close competitors is intense. The major reason behind this is the approach of market saturation in various number of product classifications, requiring Samsung to present more ingenious functions in existing items and brand-new innovative products to maintain its development. The major competitors for H J Heinz Weighted Average Cost Of Capital Case Study Analysis samrtphones include Apple, Motorola, LG, Nokia, Huawei, OPPO etc.

( Samsung Sustainability Report, 2016) Provider's bargaining power for Samsung is low as Samsung runs economies of scale and its orders are of possible size and worth. Due to incapability of H J Heinz Weighted Average Cost Of Capital Case Study Analysis to construct its own software, it has to outsource its software advancement to Google, which ends up being a potential supplier of software for Samsung, resulting in high bargaining power of Google.

Bargaining Power of Purchasers:

Negotiating power of purchasers for various variety of item categories of Samsung is intense. Among the element causing the extreme bargaining power is the schedule of large number of rivals in nearly each product category i.e. rivals of Samsung Mobile phone, with a very little differentiation. The high schedule of suppliers of Mobile phones with minimum differentiation, make the switching cost for buyers almost zero, thus increasing the bargaining power of buyers. Market saturation in the majority of the product categories also make the bargaining power of buyers more extreme in for H J Heinz Weighted Average Cost Of Capital Case Study Solution. In spite of igh bargaining power Samsung is rather capable of offering its products at a higher cost than much of its rivals, due to high-end quality item and a fair brand image.

Threat of New Entrants:

Risk of brand-new entrants for Samsung is rather low. One of the significant aspect for low danger of new entrants is the high competition in the industry. The requirement of huge amount of capital to go into in the market is also one of the possible barrier to entry. Along with it, requirement of big competence and research study and advancement expenses for survival in the industry likewise make new entrants reluctant to enter in the marketplace. Market saturation is likewise one of the barrier of entry in technology industry. High bargaining power of suppliers require the gamers in the market to charge as low prices as possible and this can only be achieved by production effectiveness. Brand-new companies, in bulk cases, do not have the production effectiveness, for this reason increasing the dangers for entrance in the technology market.

Competitive Analysis

Samsung's high product diversification supplies it distinction from its competitors. It is one of the three leading brands by market share. Unlikely to its close competitors including Sony, Intel and Nokia, who focus bulk on a single product classification with Sony focusing on consumer electronic devices, Nokia on cell phones and Intel on chips, Samsung had a huge R&D spending on all of its product classifications which enable the business to earn possible income from sales of nearly all of its products. (See Exhibition) Nevertheless, due to the large item variety the company faces high variety of rivals.

The company ranks first in 4 product classifications i.e. DRAM Chips, LCD Displays, Cinema Televisions and Microwave ovens, in regards to global market share, among 8 various product classifications. Samsung was the international leader in manufacturing DRAM, SRAM and NAND flash chips. Although, Samsung profits from chips was less than Intel however its incomes from chips was growing quicker than Intel and has actually grown close to the revenue levels of Intel, as given up the case Exhibition 2.

Along with the chips Samsung mobile market was also growing at a high rate than its competitors i.e. Motorola and Nokia. Samsung's cell phone's sales growth was 51% as compare to Motorola with only 4% and Nokia with absolutely no sales growth. The significant reson behind Samsung's high development despite of higher rates than Nokia and Motorola was the company's high-end quality cellular phone.

Samsung was likewise profiting from increasing market share of luxury LCDs as given up case Display 3. The significant reason, making the business make it possible for to obtain the chance is its mass production at low cost. Sony was the greatest competitor for H J Heinz Weighted Average Cost Of Capital Case Study Solution in LCD market, however, it had actually also begun joint endeavor with Samsung in 2003 for LCD making, reducing the competition for Samsung.

Porter's Competitive Technique

Low Expense Leadership strategy of porter is completely implemented by Samsung the way they achieve economies of scale by reinforcing their core competencies of production. Even to the point that their competitor SONY chose to form an alliance with them to make for them, due to the fact that they were not able to compete with them on low cost. Differentiation is another technique well executed by Samsung by constant financial investment in the R&D and remaining ahead of the competitors. They constantly bring something brand-new and innovative whether it's a product or a service.


Alternative Service 1

The Chief Marketing Officer (CMO) of H J Heinz Weighted Average Cost Of Capital Case Study Analysis would develop a brand-new brand name image by targeting the younger generation of the specific country. As, specifically smart phones of Samsung are popular amongst the younger demographic.


1. It is the best technique to build Customer Life time Worth (CLV) by creating a long-term relationship with consumers. Develop loyalty through delivering worth and reap the benefits for long-term, as research has revealed it is much cheaper to retain existing clients than to attract new ones.
2. Another pro of this alternative is that word of mouth spread more quickly amongst younger people and which in turn will generate brand-new customers for my items.


1. Old clients who were associated with Samsung prior to might not like this brand-new image the business is trying to depict.
2 It will sustain more expenditures to reposition some items and it may not even bring success as the trends alter very quickly amongst the more youthful demographic.

Alternative solution 2.

Samsung has actually made making its core competency for the a lot of part of their service and due to which its managers are not scared to completely step out of their comfort zone. It would be done by organizing training workshops throughout which importance of marketing will be taught and numbers will be given. Failure to get the passing ratings will get demoted. Marketing environment need to be created internally initially as real marketing starts inside the corporation.


1. Its pro will be that all the marketing technique supporters will come out and also the opposite ones.


2. Its con can develop an extremely unhealthy environment in the work environment, as people frequently resist modification due to the fact that they fear it.

Determine the very best alternative

Very first option is the very best as it plainly has more pros because as soon as a Consumer Lifetime Worth is constructed the business will benefit from it till that client is alive and has buying power as well. Plus, our target consumers are the more youthful generation which are bound to live longer than the present old age people. Samsung's primary goal is to create commitment amongst its customers and make them repurchase it from them and even buy their different products.

Implementation Plan

• Targeting younger generation through social marketing, producing a relate to them like Pepsi make with music. And set the expectations attainable and sensible.
• A team consisting of finest marketing and sales professionals must be assemble, and both views ought to be taken into account before securing the resources required to implement the plan.
• Thorough interaction of the strategy must be done as it is extremely essential for everyone to be on the same page to make it work.
• Jobs and timelines should be develop and communicated accordingly to each person responsible.
• The supervisor ought to use a dashboard which reveals the development of all the tasks which have been done or about to be done and by whom.
• The supervisor must keep track of and keep a consistent look at the specific and overall efficiency.
Since any brand-new pattern or policy might come in due to which all the things already planned have actually to be changed, • Everyone ought to be willing to adjust midway. It's better to have contingency strategies already prepared.
• At the end of the project the supervisor ought to interact the results and if effective ought to celebrate with the group.


The M-net program exposed compelling analysis about the low and high growth potential areas and how much advertising spending plan ought to be assigned appropriately. This change the spending plan allocation of different countries and lots of supervisors were unhappy and argued however the analysis done by the program was accurate and revealed figures like North America and Russia development possible warranted a 35% allotment while they were receiving 45%. Whereas, China and Europe need to be receiving 42% however were rather offered 31%. It actually assisted to relatively disperse the resources and capture more clients by spending more on ads on the high development capacity regions of the world.

H J Heinz Weighted Average Cost Of Capital Case Study Help is a top 25 company worldwide now and prepares to get ahead of Sony who sits currently at no. 20. Its constant financial investment in R&D and innovative practices have actually propelled them to new heights however for them its' only the start and they want to be amongst the top 3 brands worldwide. They totally turn-around from practically going bankrupt throughout the Asian Financial Crisis to a world renowned brand name, understood for quality and innovation. Their worth chain and their core proficiency their manufacturing ability, along-with international brand image structure have seen their sales go from 16 to 44.6 billion $ from 1997-- 2002. With further growth in China and other emerging markets those numbers will just increase further in the future. Their marketing efforts must be directed towards more youthful market amidst the internal arguments about marketing and must create Client Life time Value as it will not only give them advantages now however will continue to gain it till the customer life time. As the expense of maintaining the client is much cheaper than drawing in a brand-new one.