Ibm Leveraging Ecosystems To Address The Software As Service Disruption Harvard Case Study Analysis

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Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Solution & Analysis


Historically, the company's core customers include the Original Devices Manufacturers (OEMs), which used to sell Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Solution items withtheir own brand name. Its consumer circle consists of Original Equipment Manufacturers (OEMs), who utilized to offer Samsung products with their own brand name. He rearranged Samsung as a global brand name and informed his divisional managers to comprehend marketing and its significance.

Problem Declaration

Samsung's transition from a product based to a marketing company is not going as smoothly as planned.Overcoming the hesitation of divisional managers to include marketing successfully is still a major difficulty. Producing a constant brand name identity throughout the whole world and employing marketing methods that best fits the local culture is no simple task. The M-net program analysis have been really handy in figuring out the high and less possible development locations, but allotment of resources accordingly is not well gotten amongst the supervisors. There is no consensus among the hierarchy concerning the best fit future method.
Executive Summary
Situational Analysis

Yun had a rather clear photo in his mind about how Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Solution can change from a low end to a high end product provider. He understood that improvement can just be done through positioning Samsung as a company using high-end items and this might only be done through high level of marketing.

In spite of having a clear vision about how to construct Samsung brand name, with a possible support of its executives, Yun dealt with a number of marketing difficulties in early years of its efforts.

One of the marketing obstacles for Yun was the understandings of executives about the value of marketing. They considered marketing and selling as exact same tools and thought that quality items do not required marketing for increasing sales. As their focus towards marketing was quite low in their previous company practices, and the existing marketing requirement was too much high, the space was too broader and to fill this space with wrong perceptions about marketing was rather challenging for Yun.

As mentioned above, marketing focus was very low in previous practices, for that reason there were no proper marketing budgets for each of the item on the portfolio. There was no marketing preparation done for the existing products. Together with it the product range of the company was increasing with the ripening of new product concepts by the R&D sector of Samsung. Yun had a difficulty to perform marketing preparation and to produce marketing spending plans for existing along with for new items from the very start, and this would take a big time.

A substantial shift would be needed in current marketing expenses to develop the Samsung brand. This would result in increased marketing expenses for Samsung and might disturb the administration concerning increased expenditures, as they were hesitant to marketing expenditures previously and an unexpected huge shiftwould make them disturb.

Internal Analysis
SWOT Analysis

Samsung strengths lie in its huge item portfolio. Samsung has largest number of patents in the industry with total variety of 15499 patents approved in United States( USP). Large quantity of R&D spending has actually allowed the company to grow its item portfolio at a higher rate than its rivals. Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Help spent about $13.079 billion on its R&D sector in 2016, which is 7.3% of its total earnings.

Another strength of Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Help is its ability to develop ingenious items at a continuous rate. It major proves for the development and item designing of Samsung is that the company has received numerous awards for its development and product design.

Unlike Apple and other competitors, Samsung is concentrated on producing gadgets which can be quickly incorporated with any type of open source Operating System (OS) and software application. This offers Samsung an edge over Apple gadgets.
Porter's 5 Forces Analysis
Samsung's capability to produce luxury products at low cost of production is likewise among the significant strength of Samsung as it makes it possible for the business to catch more market by providing quality products with expense control.


Samsung's weaknesses are hidden in the business's reliance on outsourcing software application for its gadgets due to business's failure in establishing software application, unlike Sony. Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Help likewise has low revenue margins as compare to Apple due to huge difference in the costs of Apple and Samsung with a much lesser distinction in quality.


Opportunities for Samsung depend on the growing Smartphone market and the business's efficiency in the market. It can increase its market share and earnings from cellular phone as the business is quite effective in cell phone market. Samsung presently runs in about 80 countries and the business has a chance to increase its geographical expansion by moving towards more emerging markets outside Asia. Samsung can move towards acquisitions to obtain patents. It would allow the business to increase its item portfolio with a boost in its wealth.


The dynamic market environment of technology industry present a severe threat on Samsung's survival and force the business to spend much of its profits share on R&D in order to endure in the long run. The marketplace saturation in developed countries i.e. saturation of mobile business is also a big danger for the business's growth in the presence of strong competitors like Apple.

4 P's of Marketing
Swot Analysis

Samsung offers quality products and has a rather rich portfolio which caters to various sections. LCD and mobile phones are the greatest items of Samsung, whereas DRAM is also not far behind in contrast of them.

• Laptops.
• Mobile phones.
• Air conditioning unit.
• Computer.
• Hard disks.
• Washer.
• Refrigerators.
• Electronic cameras.
• Microwaves.
• Flash memory.


Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Help uses both market competitive and market skimming prices techniques for its wide array of items. In competitive rates it adjusts the cost according to the competitors in order to acquire benefit, whereas, it utilizes market skimming method where the product has an added value and by offering a few items it can reach break-even.


It has one of the very best supply chain networks, with retail distributors, their own sole distributors, E commerce channels like Amazon etc. All its products are timely provided to the selling place/ delivered to the consumers directly in case of online order.

Vrio Analysis
It utilizes both offline & online channels of promotion to market their items. Paid item ads, social promotion and digital advertisements are uses to create awareness about Samsung items.

Worth Chain Analysis.

It's an analytical structure for determining service activities that include value or competitive benefit for the business.

Inbound Logistics.

For its inbound logistics it owns various logistics companies as it subsidiaries. It looks after its providers and produces a harmonious relationship with them and even decreased their payment cycles to increase this relationship further which includes value to their chain network.


Samsung's core proficiency is its mass manufacturing it produces 90% of its items internal. Divided into 3 different departments its operations are particularly IT & Mobile Communications, Device Solutions and Consumer Electronic Devices. It is keeping operation centers worldwide to even more add value to its worth chain network.

Outbound Logistics.

Its outgoing logistics system efficiency is among the main reasons Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Help has the ability to compete with Apple. Samsung's own Electronic Logitec system plays a major role in the outbound logistics operations. It even performs the tasks of collection of payment, settling insurance claims, etc. on behalf of Samsung.

Marketing and Sales.

Drawing in target client attention towards the product is done through marketing and sales to communicate with them the value and competitive benefit the item uses. Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Analysis marketing budget is continually rising since they began their rearranging globally and will continue to do so as they are continuously looking to broaden and invest in high potential development markets. The spending plan is spent on occasions, print and media advertisements, public relations and so on.

Samsung put their customers at the top and continually make every effort to deliver unmatchable customer service requirements. By adding a direct support line to call them 24 hours they have even more increased the added worth of Samsung service.


Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Help has actually diversified market segmentation, based upon its arrangement of large range of items to a great deal of consumers. Samsung target client sections can be divided into 3 classifications i.e. Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Analysis IT and Mobile Communications, Samsung Customer Electronics and Samsung Device options.


Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Solution geographic division is based upon 2 requirements i.e. region and density. Samsung serves about 80 nations worldwide with its items offered to Urban as well as Rural areas of the nation. The Samsung is likewise growing its international presence and the company's versatility in finding its plants motivates worldwide expansion of Samsung.


Samsung produces items that can be used by both females and males. The target clients for Samsung IT and mobile interaction products have an age range of 18-65 with bulk at a young or recently married life cycle phase. Apart from it, Samsung Customer Electronics are targeted to a consumer segment with an age range of 25-65.


The psychographic segmentation of Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Analysis s based upon the social class and the life style of the customer. Samsung target consumers on the basis of social class are generally upper middle, middle and working class clients, as Samsung sell items like cellular phone not much cheaper i.e. Motorola along with not much expensive i.e. Apple. It provides quality items to middle level customers at a somewhat high rate than others targeting the very same section.


Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Solution bulk target customers have unique behavioural characteristics. It has consumers with an ambitious, trendy and determined personality with moderate level of loyalty towards the brand name. Its clients have some degree of shift towards other popular brands i.e. Apple. The majority of Samsun customers desire quality in addition to cost control. They are brought in towards Samsung due to the fact that of its moderate costs with an extent of quality.

Quantitative analysis.

Sales of Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Solution has actually increased astonishingly from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net earnings of.48 billion $ to 5.9 billion $. Digital media is the largest selling category of Samsung with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales.

Qualitative analysis.

Yes, this decision is based on the objective of Kim to target the younger audience and develop a worldwide brand name picture of the company. Whereas, the core strength of the business is currently making but long gone are those days when great products were selling themselves. In the present age marketing is very important and business can not succeed without it. Kim has already started to enhance the marketing activities of Samsung and very soon it will turn into one of its core strength like manufacturing if not much better.



Samsung runs styles, produces and sell a vast portfolio of customer electronic devices. It runs in an exceptionally competitive environment and has successfully placed itself as the maker of quality items. The answer is yes.


As, stated previously that Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Analysis runs in an extremely competitive environment, which implies all the business have similar products. The answer for rarity is no.


Due to the nature of the market, it is very easy for rivals to comprehend the functionality of the items and quickly make their own models. Yes, Samsung is just behind IBM in registering new patents annually, but the benefit is really short term in this market.


Chairman Lee has completely turn-around Samsung, from going practically insolvent throughout the Asian financial crisis of 1997 to the top 25 company in the world. Absolutely yes there appertains organization in the company and the results promote themselves.

External Ecological Analysis

PESTLE Analysis


Being an international brand spread practically in every nation worldwide, majority of the environments like USA, Europe, China etc., are extremely conductive for its operations. However, it faces some political pressures in less developed countries where order situation is bad. Latin American, African and some Asian nations fall in this category, where political instability do have a result on Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Help operations.


Buying power of customers is essential for business like Samsung to grow and succeed. Emerging markets like India, middle-eastern countries etc. provide development chances, whereas, due to recession even the clients of developed countries suffer severely. Thus it is extremely crucial for the company to keep an eye on the ongoing financial situation of the country before entering the marketplace.


Multinational companies have to deal with various social and cultural concerns during its operations in a foreign nation. Samsung has also dealt with lots of problems however have adopted to the regional environments of the majority of the countries incredibly well. It has tailored its products, practices, policies and so on appropriately in order to be successful.


With an annual expenditure of 2.4 billion dollars in Research & Development, and with continuous ingenious product launches, Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Analysis is one of the leading innovative companies of the world. With a clear objective to be ahead of the rest when it comes to technological improvements, Samsung has risen to the no 25 of the top effective companies of the world.


Each country has their own laws and policies, being an international company Samsung have to strictly follow those laws in their jurisdictions. Failure to do so, will lead to major legal repercussions. It has to study or employ a regional law professional before beginning its operations in a particular nation.


With the increasing awareness among customers about the environmental & ethical infractions of business, Samsung needs to ensure that it follows all the security guidelines. Environmental damages, ethical misbehaviors are not acceptable and in some nations the repercussions can be extremely serious. On the other hand it has to do some Business Social Responsibility practices to show the residents that it cares about their environment and people.

Porter's 5 Forces

Danger of Alternative

Hazard of substitution for Samsung's each product category is quite substantial. Factors for high threat of alternative for Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Analysis Smartphone include the existence of high number of suppliers and Market saturation in developed countries, which make the cost of switching for consumers practically absolutely no. Along with it, Samsung printing options items are threatened by the increasing tourist attraction of customers towards cloud storage.

Competition Amongst Existing Firms:

The rivaly amongst Samsung and its close rivals is intense. The significant reason behind this is the method of market saturation in numerous number of item categories, requiring Samsung to present more ingenious functions in existing items and new innovative items to preserve its growth. The significant competitors for Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Help samrtphones include Apple, Motorola, LG, Nokia, Huawei, OPPO and so on.

( Samsung Sustainability Report, 2016) Supplier's bargaining power for Samsung is low as Samsung runs economies of scale and its orders are of prospective size and worth. Due to incapability of Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Analysis to develop its own software, it has to outsource its software development to Google, which becomes a possible supplier of software for Samsung, resulting in high bargaining power of Google.

Bargaining Power of Purchasers:

Market saturation in most of the item categories also make the bargaining power of purchasers more intense in for Samsung. In spite of igh bargaining power Samsung is quite capable of selling its products at a higher rate than much of its competitors, due to high end quality product and a fair brand name image.

Danger of New Entrants:

Hazard of brand-new entrants for Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Help is quite low. Along with it, requirement of substantial competence and research and development expenditures for survival in the industry also make new entrants unwilling to go into in the market. Market saturation is likewise one of the barrier of entry in innovation market.

Competitive Analysis

Samsung's high product diversification provides it differentiation from its rivals. It is one of the 3 top brand names by market share. Unlikely to its close rivals consisting of Sony, Intel and Nokia, who focus majority on a single product classification with Sony concentrating on consumer electronic devices, Nokia on cellular phone and Intel on chips, Samsung had a substantial R&D spending on all of its product classifications which enable the company to make possible income from sales of practically all of its items. (See Exhibition) Nevertheless, due to the broad item range the business faces high number of rivals.

The business ranks first in 4 item classifications i.e. DRAM Chips, LCD Displays, Cinema TVs and Microwave, in terms of global market share, among 8 various product categories. Samsung was the worldwide leader in manufacturing DRAM, SRAM and NAND flash chips. Samsung incomes from chips was less than Intel however its profits from chips was growing faster than Intel and has actually grown close to the profits levels of Intel, as given in the case Exhibition 2.

Along with the chips Samsung mobile market was also thriving at a high rate than its competitors i.e. Motorola and Nokia. Samsung's cellular phone's sales growth was 51% as compare to Motorola with just 4% and Nokia with absolutely no sales development. The major reson behind Samsung's high development despite of greater rates than Nokia and Motorola was the company's high-end quality mobile phone.

Samsung was also profiting from increasing market share of luxury LCDs as given up case Display 3. The significant reason, making the company make it possible for to avail the opportunity is its mass production at low cost. Sony was the biggest rival for Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Solution in LCD market, nevertheless, it had likewise started joint endeavor with Samsung in 2003 for LCD making, reducing the competition for Samsung.

Porter's Competitive Technique

Low Cost Management method of porter is totally implemented by Samsung the way they attain economies of scale by strengthening their core competencies of manufacturing. Even to the point that their competitor SONY decided to form an alliance with them to manufacture for them, because they were unable to take on them on low cost. Distinction is another method well executed by Samsung by continuous financial investment in the R&D and remaining ahead of the competitors. They constantly bring something innovative and new whether it's a service or a product.


Alternative Service 1

The Chief Marketing Officer (CMO) of Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Solution would create a new brand image by targeting the younger generation of the particular country. As, specifically mobile phones of Samsung are very popular among the younger group.


1. It is the very best technique to develop Consumer Lifetime Worth (CLV) by creating a long-term relationship with clients. Build commitment through delivering value and profit for long-term, as research study has actually showed it is much cheaper to retain existing consumers than to attract new ones.
2. Another pro of this option is that word of mouth spread more quickly among more youthful people and which in turn will bring in brand-new customers for my items.


1. Old customers who were related to Samsung before might not like this new image the company is attempting to portray.
2 It will sustain additional expenditures to reposition some products and it may not even bring success as the trends change extremely quickly amongst the more youthful group.

Alternative service 2.

It would be done by arranging training workshops during which significance of marketing will be taught and numbers will be given. Marketing environment should be produced internally first as real marketing starts inside the corporation.


1. Its pro will be that all the marketing method advocates will come out and also the opposite ones.


2. Its con can produce a very unhealthy environment in the work environment, as individuals typically resist modification since they fear it.

Recognize the very best alternative

Option is the finest as it plainly has more pros because once a Customer Life time Worth is built the business will profit from it till that customer is alive and has buying power. Plus, our target customers are the younger generation which are bound to live longer than the existing aging individuals. Samsung's main objective is to develop commitment amongst its clients and make them redeemed it from them and even purchase their various products.

Application Plan

• Targeting younger generation through social marketing, creating a relate to them like Pepsi make with music. And set the expectations reasonable and possible.
• A group including finest marketing and sales specialists must be assemble, and both views ought to be taken into consideration before securing the resources needed to execute the strategy.
• Thorough interaction of the strategy ought to be done as it is really essential for everybody to be on the exact same page to make it work.
• Tasks and timelines must be build and interacted appropriately to each individual accountable.
• The supervisor need to utilize a control panel which reveals the progress of all the jobs which have actually been done or about to be done and by whom.
• The manager need to keep an eye on and keep a constant examine the individual and overall performance.
Because any brand-new pattern or policy might come in due to which all the things already prepared have actually to be changed, • Everybody ought to be prepared to adapt midway. It's better to have contingency strategies currently prepared.
• At the end of the campaign the supervisor need to interact the outcomes and if effective need to celebrate with the team.


The M-net program exposed compelling analysis about the high and low growth potential locations and how much advertising spending plan should be assigned accordingly. This change the budget allowance of various countries and many supervisors were unhappy and argued however the analysis done by the program was accurate and revealed figures like North America and Russia development prospective merited a 35% allotment while they were receiving 45%. Whereas, China and Europe must be receiving 42% however were rather provided 31%. It actually assisted to fairly disperse the resources and catch more consumers by spending more on ads on the high development capacity regions of the world.

Its constant investment in R&D and ingenious practices have actually moved them to new heights however for them its' only the start and they desire to be amongst the top 3 brands in the world. Their marketing efforts ought to be directed towards more youthful market in the middle of the internal arguments about marketing and must produce Consumer Lifetime Worth as it will not just provide them advantages now however will continue to gain it till the client life time. As the expense of keeping the client is much cheaper than bring in a new one.