Ibm Leveraging Ecosystems To Address The Software As Service Disruption Harvard Case Study Help

Home >> Hrm >> Ibm Leveraging Ecosystems To Address The Software As Service Disruption

Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Solution and Analysis


Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Analysis is a well-known global brand in innovation industry, established in 1938 by Lee Byung Chul, in South Korea. Ibm Leveraging Ecosystems To Address The Software As Service Disruption deals in large number of product classifications consisting of Semiconductors, Telecommunications, Digital Media, Digital Appliances and many more other electronic items. Historically, the company's core customers consist of the Original Equipment Manufacturers (OEMs), which used to sell Venture items withtheir own brand name. Till early 1990s, the core competency of Organization depend on its low price offerings than its rivals by producing existing products at economies of scale. Its customer circle consists of Original Equipment Manufacturers (OEMs), who utilized to sell Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Help products with their own brand name. Corp was not merely understood outside Korea. There were also no or little interest in developing the brand internationally. Marketing budget was managed by production department with a prime focus on supplying cheap products.During the 1997 Asian Financial Crisis the company practically got insolvent, but with the Vision of Chairman Lee it totally turn its fortune around and in 2002 was noted the top 25 most valuable business in the world. When Kim was worked with as a Chief Marketing Officer in 2000 the company was not even listed. He rearranged Company as an international brand name and educated his divisional supervisors to comprehend marketing and its significance. Now their goal is to arrive 10 by 2005.

Issue Declaration

Business's transition from an item based to a marketing business is not going as smoothly as planned.Overcoming the reluctance of divisional supervisors to include marketing effectively is still a significant difficulty. Developing a consistent brand name identity throughout the entire world and utilizing marketing methods that finest fits the local culture is no easy task. The M-net program analysis have actually been really helpful in determining the high and less possible growth areas, but allocation of resources accordingly is not well received among the supervisors. There is no consensus among the hierarchy concerning the very best fit future strategy.
Executive Summary
Situational Analysis

Yun had a rather clear image in his mind about how Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Solution can change from a low end to a high end product service provider. He understood that transformation can just be done through placing Enterprise as a business providing high-end items and this could just be done through high level of marketing.

In spite of having a clear vision about how to develop Enterprise brand name, with a possible support of its executives, Yun dealt with a number of marketing challenges in early years of its efforts.

One of the marketing difficulties for Yun was the understandings of executives about the value of marketing. They thought about marketing and selling as same tools and believed that quality products do not needed marketing for increasing sales. As their focus towards marketing was rather low in their previous company practices, and the present marketing requirement was excessive high, the space was too broader and to fill this gap with wrong perceptions about marketing was rather tough for Yun.

As stated above, marketing focus was extremely low in previous practices, therefore there were no correct marketing budgets for each of the product on the portfolio. There was no marketing planning provided for the existing products. Along with it the product range of the business was increasing with the ripening of new product concepts by the R&D sector of Corp. Yun had a difficulty to carry out marketing preparation and to produce marketing budgets for existing as well as for new products from the very beginning, and this would take a huge time.

A big shift would be needed in current marketing expenditures to build the Business brand. This would result in increased marketing expenditures for Organization and might interrupt the administration concerning increased expenditures, as they were hesitant to marketing expenditures formerly and an unexpected big shiftwould make them disrupt.

Internal Analysis
SWOT Analysis

Business strengths lie in its substantial item portfolio. Corporation has largest number of patents in the market with overall variety of 15499 patents approved in US( USP). Large quantity of R&D costs has actually made it possible for the business to grow its product portfolio at a greater rate than its rivals. Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Help spent about $13.079 billion on its R&D sector in 2016, which is 7.3% of its total earnings.

Another strength of Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Analysis is its ability to develop ingenious products at a constant rate. It significant proves for the development and item creating of Venture is that the company has received a lot of awards for its development and item style.

Unlike Apple and other rivals, Venture is concentrated on producing gadgets which can be quickly incorporated with any type of open source Operating System (OS) and software. This provides Corporation an edge over Apple devices.
Porter's 5 Forces Analysis
Enterprise's ability to produce luxury items at low cost of production is likewise one of the major strength of Business as it allows the business to catch more market by supplying quality products with expense control.

Weak points

Corporation's weaknesses are hidden in the company's dependence on outsourcing software application for its gadgets due to business's inability in establishing software, unlike Sony. Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Help also has low revenue margins as compare to Apple due to substantial distinction in the prices of Apple and Org with a much lower distinction in quality.


Opportunities for Business depend on the growing Mobile phone market and the business's performance in the market. It can increase its market share and revenues from cellular phone as the business is quite efficient in smart phone market. Company presently runs in about 80 nations and the company has an opportunity to increase its geographical expansion by moving towards more emerging markets outside Asia. Venture can move towards acquisitions to obtain patents. It would enable the company to increase its product portfolio with a boost in its wealth.


The dynamic industry environment of technology market position an extreme danger on Corp's survival and force the company to spend much of its revenues share on R&D in order to survive in the long run. The marketplace saturation in industrialized nations i.e. saturation of mobile business is also a big threat for the business's growth in the presence of strong rivals like Apple.

4 P's of Marketing
Swot Analysis

Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Solution provides quality items and has a quite rich portfolio which caters to different sectors. The majority of the products are in the leading three of their particular industries. LCD and smart phones are the most significant products of Enterprise, whereas DRAM is also not far behind in contrast of them. Following is the product line of Venture:

• Laptops.
• Mobile phones.
• A/c unit.
• Personal computers.
• Disk drives.
• Washer.
• Fridges.
• Electronic cameras.
• Microwaves.
• Flash memory.


Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Solution utilizes both market competitive and market skimming rates methods for its wide range of items. In competitive pricing it adjusts the cost according to the competition in order to gain advantage, whereas, it utilizes market skimming technique where the item has actually an included worth and by selling a couple of items it can reach break-even.


It has one of the very best supply chain networks, with retail distributors, their own sole suppliers, E commerce channels like Amazon etc. All its products are prompt supplied to the selling place/ delivered to the clients straight in case of online order.

Vrio Analysis
It uses both offline & online channels of promo to market their items. Paid product ads, social promo and digital ads are utilizes to create awareness about Enterprise items.

Value Chain Analysis.

It's an analytical structure for determining service activities that add value or competitive benefit for the business.

Incoming Logistics.

For its inbound logistics it owns numerous logistics firms as it subsidiaries. It looks after its suppliers and creates a harmonious relationship with them and even reduced their payment cycles to enhance this relationship further which adds value to their chain network.


Corp's core competency is its mass making it produces 90% of its products in-house. Divided into three different departments its operations are specifically IT & Mobile Communications, Gadget Solutions and Customer Electronic Devices. It is preserving operation centers worldwide to even more add worth to its worth chain network.

Outbound Logistics.

Its outgoing logistics system performance is among the main reasons Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Solution has the ability to compete with Apple. Business's own Electronic Logitec system plays a major function in the outbound logistics operations. It even performs the jobs of collection of payment, settling insurance coverage claims, etc. on behalf of Enterprise.

Marketing and Sales.

Attracting target consumer attention towards the product is done through marketing and sales to communicate with them the value and competitive benefit the item offers. Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Help marketing budget is continuously growing since they began their repositioning globally and will continue to do so as they are continually wanting to invest and broaden in high potential development markets. The budget is spent on occasions, print and media ads, public relations and so on.

Organization put their consumers at the leading and continually make every effort to deliver unmatchable consumer service standards. By including a direct assistance line to contact them 24 hours they have actually even more increased the included worth of Corp service.


Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Analysis has diversified market division, based upon its arrangement of large range of items to a great deal of customers. Enterprise target client segments can be divided into 3 categories i.e. Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Analysis IT and Mobile Communications, Venture Consumer Electronics and Corp Device services.


Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Help geographical segmentation is based upon two criteria i.e. area and density. Corporation serves about 80 nations worldwide with its products provided to Urban as well as Backwoods of the nation. The Venture is also growing its worldwide existence and the company's versatility in finding its plants encourages international growth of Enterprise.


Corp produces items that can be utilized by both females and males. The target consumers for Enterprise IT and mobile communication items have an age variety of 18-65 with bulk at a young or recently wed life cycle phase. Apart from it, Enterprise Customer Electronic devices are targeted to a customer section with an age variety of 25-65.


The psychographic segmentation of Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Help s based upon the social class and the lifestyle of the customer. Venture target consumers on the basis of social class are generally upper middle, middle and working class consumers, as Company sell items like mobile phone very little cheaper i.e. Motorola along with very little expensive i.e. Apple. It offers quality products to middle level customers at a slightly high rate than others targeting the very same section.


Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Analysis bulk target clients have special behavioural attributes. They are brought in towards Company because of its moderate rates with a level of quality.

Quantitative analysis.

Sales of Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Solution has actually increased amazingly from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net revenue of.48 billion $ to 5.9 billion $. Digital media is the biggest selling category of Corp with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales.

Qualitative analysis.

Yes, this decision is based on the objective of Kim to target the more youthful audience and develop an international brand image of the business. Whereas, the core strength of the company is currently making however long gone are those days when good items were offering themselves. In the current age marketing is really essential and companies can not be successful without it. Kim has currently begun to enhance the marketing activities of Organization and very soon it will become one of its core strength like manufacturing if not much better.



Org operates styles, makes and offer a large portfolio of consumer electronics. It operates in an extremely competitive environment and has effectively placed itself as the maker of quality products. The response is yes.


As, said earlier that Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Analysis operates in an extremely competitive environment, which means all the business have comparable products. So, the response for rarity is no.


Due to the nature of the market, it is really simple for competitors to understand the functionality of the products and easily make their own models. Yes, Corporation is just behind IBM in registering brand-new patents yearly, however the benefit is really short term in this market.


Chairman Lee has entirely turn-around Business, from going practically bankrupt throughout the Asian financial crisis of 1997 to the top 25 company in the world. Certainly yes there appertains company in the business and the outcomes speak for themselves.

External Ecological Analysis

PESTLE Analysis


Being a multinational brand name spread almost in every country worldwide, majority of the environments like USA, Europe, China etc., are very conductive for its operations. Nevertheless, it faces some political pressures in less industrialized nations where law and order scenario is bad. Latin American, African and some Asian nations fall in this category, where political instability do have an effect on Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Solution operations.


Buying power of consumers is important for companies like Company to succeed and grow. Emerging markets like India, middle-eastern nations and so on supply development opportunities, whereas, due to recession even the customers of developed countries suffer badly. It is very crucial for the business to keep an eye on the ongoing economic scenario of the nation prior to getting in the market.


International business have to face different social and cultural concerns during its operations in a foreign country. Company has actually likewise dealt with many concerns however have actually adopted to the regional environments of most of the countries remarkably well. It has actually customized its items, practices, policies and so on accordingly in order to achieve success.


With an annual expense of 2.4 billion dollars in Research study & Advancement, and with consistent ingenious product launches, Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Analysis is one of the leading ingenious companies of the world. With a clear objective to be ahead of the rest when it concerns technological advancements, Enterprise has actually risen to the no 25 of the top effective companies of the world.


Each country has their own laws and policies, being a multinational business Enterprise need to strictly follow those laws in their jurisdictions. Failure to do so, will result in severe legal repercussions. It has to study or employ a local law professional prior to starting its operations in a specific country.


With the increasing awareness amongst customers about the ecological & ethical offenses of business, Org has to ensure that it follows all the safety guidelines. Ecological damages, ethical misconducts are not acceptable and in some countries the consequences can be very extreme. On the other hand it has to do some Corporate Social Obligation practices to reveal the residents that it cares about their environment and people.

Porter's Five Forces

Risk of Alternative

Hazard of replacement for Enterprise's each product classification is rather considerable. Running in an exceptionally vibrant industry lead the business to deal with a high danger of alternative. Aspects for high threat of replacement for Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Help Smart device consist of the existence of high number of providers and Market saturation in developed countries, that make the cost of changing for consumers almost zero. Replacement hazards for Business visual screen lie in the changing lifestyle of customers. Clients can switch to enjoying visuals in the house towards outside activities. In addition to it, Business printing solutions items are threatened by the increasing attraction of clients towards cloud storage.

Competition Amongst Existing Companies:

The rivaly among Org and its close rivals is intense. The significant reason behind this is the approach of market saturation in various variety of item categories, forcing Corporation to introduce more innovative features in existing items and brand-new ingenious items to keep its growth. Other aspect for the intense competition amongst the rivals is the little product differentiation amongst the items. The prominent gamers in the innovation industry are quite knowledgeable about the importance of R&D spending for their survival and are running into a race of marketing and R&D costs, to capture the marketplace. The major competitors for Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Solution samrtphones consist of Apple, Motorola, LG, Nokia, Huawei, OPPO and so on. High competition rivalry leads to the varying market shares which can be seen in Display F.

Bargaining Power of Providers:

Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Solution has a vast supply chain including about 2700 suppliers throughout the world.( Business Sustainability Report, 2016) Provider's bargaining power for Business is low as Corporation runs economies of scale and its orders are of potential size and worth. These substantial orders enable Org to work out rates with its providers. Due to incapability of Company to build its own software application, it has to outsource its software application development to Google, which ends up being a prospective provider of software for Corporation, resulting in high bargaining power of Google. In most of Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Analysis has a power to work out prices, but it provide significant rates to its providers to develop a strong supply chain and to have strong relationships with its suppliers.

Bargaining Power of Purchasers:

Market saturation in many of the product categories also make the bargaining power of purchasers more extreme in for Enterprise. In spite of igh bargaining power Org is rather capable of offering its products at a higher cost than much of its rivals, due to high end quality item and a fair brand image.

Danger of New Entrants:

Danger of new entrants for Org is rather low. Among the significant factor for low threat of new entrants is the high competitors in the market. The requirement of big amount of capital to go into in the marketplace is also one of the prospective barrier to entry. Along with it, requirement of big proficiency and research and development expenditures for survival in the market also make new entrants hesitant to go into in the market. Market saturation is also among the barrier of entry in innovation industry. High bargaining power of suppliers require the gamers in the market to charge as low prices as possible and this can only be accomplished by production performance. New firms, in majority cases, lack the production performance, thus increasing the dangers for entryway in the innovation industry.

Competitive Analysis

Corporation's high product diversification offers it distinction from its competitors. Unlikely to its close competitors consisting of Sony, Intel and Nokia, who focus bulk on a single product classification with Sony focusing on consumer electronics, Nokia on cell phones and Intel on chips, Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Solution had a huge R&D costs on all of its product classifications which enable the company to earn potential income from sales of almost all of its products.

The business ranks first in 4 item classifications i.e. DRAM Chips, LCD Displays, Cinema TVs and Microwave, in terms of worldwide market share, among 8 different product classifications. Org was the global leader in producing DRAM, SRAM and NAND flash chips. Corporation profits from chips was less than Intel but its earnings from chips was growing much faster than Intel and has grown close to the revenue levels of Intel, as provided in the case Display 2.

Along with the chips Company mobile market was likewise thriving at a high rate than its rivals i.e. Motorola and Nokia. Corp's cellular phone's sales growth was 51% as compare to Motorola with just 4% and Nokia with no sales growth. The significant reson behind Corp's high growth despite of greater rates than Nokia and Motorola was the business's high-end quality cell phones.

Org was also profiting from increasing market share of high end LCDs as given up case Display 3. The significant reason, making the company allow to obtain the chance is its mass production at low expense. Sony was the greatest rival for Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Help in LCD market, however, it had actually also started joint venture with Company in 2003 for LCD producing, lessening the competitors for Enterprise.

Porter's Competitive Method

Low Expense Leadership method of porter is fully implemented by Company the method they achieve economies of scale by reinforcing their core competencies of manufacturing. They always bring something new and ingenious whether it's an item or a service.


Alternative Solution 1

The Chief Marketing Officer (CMO) of Ibm Leveraging Ecosystems To Address The Software As Service Disruption Case Study Help would develop a brand-new brand name image by targeting the younger generation of the specific nation. As, particularly cellphones of Corp are popular among the younger demographic.


1. It is the best strategy to build Client Lifetime Value (CLV) by creating a long-lasting relationship with consumers. Develop loyalty through providing worth and reap the benefits for long-term, as research has revealed it is much cheaper to keep existing customers than to bring in new ones.
2. Another pro of this alternative is that word of mouth spread more quickly amongst more youthful individuals and which in turn will generate new customers for my items.


1. Old consumers who were related to Company before might not like this brand-new image the business is attempting to portray.
2 It will sustain more expenditures to reposition some items and it might not even bring success as the patterns change very quickly among the younger group.

Alternative option 2.

Corporation has made making its core competency for the a lot of part of their service and due to which its supervisors are not scared to totally step out of their comfort zone. It would be done by organizing training workshops throughout which value of marketing will be taught and numbers will be provided. Failure to get the passing ratings will get benched. Marketing environment need to be produced internally initially as real marketing begins inside the corporation.


1. Its pro will be that all the marketing technique advocates will come out and likewise the opposite ones.


2. Its con can develop a really unhealthy environment in the office, as individuals frequently resist change due to the fact that they fear it.

Recognize the best option

Very first option is the best as it clearly has more pros since once a Client Life time Worth is constructed the company will profit from it till that customer is alive and has buying power too. Plus, our target consumers are the more youthful generation which are bound to live longer than the existing old age people. Organization's main objective is to produce loyalty amongst its customers and make them repurchase it from them and even purchase their various items.

Implementation Strategy

• Targeting more youthful generation through social marketing, developing a link with them like Pepsi make with music. And set the expectations achievable and reasonable.
• A group including finest marketing and sales specialists must be assemble, and both views must be taken into account before protecting the resources required to implement the plan.
• Thorough interaction of the plan must be done as it is really important for everybody to be on the exact same page to make it work.
• Jobs and timelines must be build and communicated appropriately to each individual responsible.
• The manager must use a control panel which reveals the development of all the jobs which have been done or about to be done and by whom.
• The manager need to keep an eye on and keep a constant look at the private and general performance.
Since any new trend or policy might come in due to which all the things already planned have actually to be changed, • Everyone ought to be ready to adapt midway. It's better to have contingency plans already prepared.
• At the end of the project the manager need to communicate the outcomes and if successful should celebrate with the team.


This modification the budget allowance of lots of managers and various countries were dissatisfied and argued however the analysis done by the program was precise and revealed figures like North America and Russia growth prospective merited a 35% allotment while they were receiving 45%. It really helped to relatively disperse the resources and capture more clients by investing more on advertisements on the high development capacity areas of the world.

Its consistent financial investment in R&D and innovative practices have actually moved them to new heights however for them its' only the start and they want to be among the top 3 brands in the world. Their marketing efforts should be directed towards younger market in the middle of the internal arguments about marketing and need to create Client Lifetime Value as it will not just provide them benefits now however will continue to enjoy it till the client lifetime. As the expense of retaining the customer is much cheaper than bring in a new one.