Ipad Vs Kindle E Books In The U S In 2010 Harvard Case Study Analysis

Home >> Hrm >> Ipad Vs Kindle E Books In The U S In 2010

Ipad Vs Kindle E Books In The U S In 2010 Case Study Solution and Analysis


Ipad Vs Kindle E Books In The U S In 2010 Case Study Solution is a popular worldwide brand in innovation market, founded in 1938 by Lee Byung Chul, in South Korea. Ipad Vs Kindle E Books In The U S In 2010 deals in a great deal of item categories consisting of Semiconductors, Telecommunications, Digital Media, Digital Appliances and a lot more other electronic items. Historically, the business's core customers consist of the Original Devices Manufacturers (OEMs), which used to sell Org products withtheir own brand. Till early 1990s, the core competency of Corp lie in its low cost offerings than its rivals by making existing items at economies of scale. Its consumer circle consists of Original Equipment Manufacturers (OEMs), who utilized to offer Ipad Vs Kindle E Books In The U S In 2010 Case Study Analysis items with their own brand. Business was not merely understood outside Korea. There were also no or little interest in building the brand internationally. Marketing budget was controlled by production department with a focal point on providing inexpensive products.During the 1997 Asian Financial Crisis the company almost got bankrupt, but with the Vision of Chairman Lee it entirely turn its fortune around and in 2002 was listed the leading 25 most valuable business worldwide. When Kim was worked with as a Chief Marketing Officer in 2000 the business was not even listed. He repositioned Venture as a worldwide brand name and informed his divisional managers to understand marketing and its importance. Now their objective is to arrive 10 by 2005.

Problem Declaration

Company's shift from a product based to a marketing company is not going as smoothly as planned.Overcoming the unwillingness of divisional supervisors to incorporate marketing efficiently is still a significant challenge. Developing a constant brand name identity across the entire world and employing marketing techniques that finest fits the local culture is no easy task. The M-net program analysis have actually been actually practical in determining the high and less potential growth areas, but allowance of resources appropriately is not well received among the managers. There is no agreement amongst the hierarchy relating to the best suited future strategy.
Executive Summary
Situational Analysis

Ipad Vs Kindle E Books In The U S In 2010 Case Study Analysis efforts for building its brand name across the world was started after presenting the "new management effort" by Chairman Lee in 1993. The objective was to transform Business from an inexpensive OEM to a high value-added item supplier. To make the vision of Organization a reality, Chairman Lee appointed Yun as a vice chairman in 1997. Yun had a rather clear photo in his mind about how Venture can transform from a low end to a high-end item service provider. He understood that change can only be done through placing Org as a business using high-end products and this might only be done through high level of marketing.

In spite of having a clear vision about how to build Org brand, with a potential assistance of its executives, Yun dealt with a number of marketing obstacles in early years of its efforts.

Among the marketing obstacles for Yun was the perceptions of executives about the value of marketing. They thought about marketing and selling as very same tools and thought that quality items do not needed marketing for increasing sales. As their focus towards marketing was quite low in their previous service practices, and the present marketing requirement was too much high, the gap was too larger and to fill this space with incorrect perceptions about marketing was quite tough for Yun.

Along with it the product variety of the business was increasing with the ripening of new product ideas by the R&D sector of Org. Yun had a difficulty to perform marketing planning and to create marketing spending plans for existing as well as for brand-new products from the very start, and this would take a huge time.

A huge shift would be required in current marketing expenses to build the Org brand. This would result in increased marketing expenses for Venture and could disrupt the administration relating to increased costs, as they were reluctant to marketing expenditures formerly and an unexpected big shiftwould make them disturb.

Internal Analysis
SWOT Analysis

Ipad Vs Kindle E Books In The U S In 2010 Case Study Help strengths lie in its huge product portfolio. Venture has biggest number of patents in the industry with overall number of 15499 patents granted in United States( USP).

Another strength of Ipad Vs Kindle E Books In The U S In 2010 Case Study Solution is its ability to establish ingenious products at a continuous rate. It major shows for the development and item developing of Org is that the business has gotten so many awards for its development and product style.

Unlike Apple and other competitors, Venture is concentrated on producing gadgets which can be quickly incorporated with any kind of open source Os (OS) and software. This provides Company an edge over Apple gadgets.
Porter's 5 Forces Analysis
Enterprise's capability to produce high-end products at low cost of production is also among the major strength of Company as it allows the company to capture more market by providing quality products with expense control.


Ipad Vs Kindle E Books In The U S In 2010 Case Study Analysis weaknesses are hidden in the company's reliance on outsourcing software application for its gadgets due to business's inability in establishing software, unlike Sony. Org likewise has low profit margins as compare to Apple due to substantial difference in the costs of Apple and Corporation with a much lesser distinction in quality. The diverse focus of the company due to a great deal of products in its portfolio, result in the less effective production and make the business not able to charge higher prices like Apple. The company is likewise ineffective in handling its patents and frequently deals with the problem of patent infraction.


Opportunities for Ipad Vs Kindle E Books In The U S In 2010 Case Study Solution lie in the growing Smart device market and the company's effectiveness in the market. Venture currently runs in about 80 nations and the company has a chance to increase its geographical expansion by moving towards more emerging markets outside Asia.


The vibrant industry environment of innovation market position a severe hazard on Enterprise's survival and force the company to spend much of its incomes share on R&D in order to make it through in the long run. The market saturation in developed nations i.e. saturation of mobile business is also a huge hazard for the company's growth in the presence of strong rivals like Apple.

4 P's of Marketing
Swot Analysis

Corporation offers quality products and has a rather rich portfolio which caters to various sections. LCD and mobile phones are the biggest products of Corp, whereas DRAM is also not far behind in comparison of them.

• Laptops.
• Cellphone.
• Air conditioning unit.
• Computer.
• Hard disk drives.
• Washing machines.
• Fridges.
• Video cameras.
• Microwaves.
• Flash memory.


Ipad Vs Kindle E Books In The U S In 2010 Case Study Solution utilizes both market competitive and market skimming prices techniques for its wide array of items. In competitive prices it changes the price according to the competition in order to acquire advantage, whereas, it uses market skimming technique where the product has actually an included worth and by selling a few products it can reach break-even.


It has one of the very best supply chain networks, with retail distributors, their own sole distributors, E commerce channels like Amazon and so on. All its products are prompt supplied to the selling location/ delivered to the customers directly in case of online order.

Vrio Analysis
It utilizes both offline & online channels of promotion to market their products. Paid product advertisements, social promotion and digital advertisements are uses to produce awareness about Venture items.

Value Chain Analysis.

It's an analytical structure for determining business activities that include value or competitive advantage for the business.

Incoming Logistics.

It has among the most effective and effective supply chain network and has over 2700 suppliers across different markets around the globe. Almost 80% of which is based in Asia and the remaining around the world. For its inbound logistics it owns different logistics firms as it subsidiaries. It cares for its providers and develops an unified relationship with them and even decreased their payment cycles to improve this relationship even more which includes value to their chain network.


Organization's core proficiency is its mass making it produces 90% of its items internal. Divided into 3 various departments its operations are particularly IT & Mobile Communications, Gadget Solutions and Consumer Electronics. It is keeping operation centers worldwide to even more add value to its value chain network.

Outbound Logistics.

Its outbound logistics system efficiency is among the main reasons Ipad Vs Kindle E Books In The U S In 2010 Case Study Help has the ability to take on Apple. Org's own Electronic Logitec system plays a significant role in the outgoing logistics operations. It even performs the jobs of collection of payment, settling insurance claims, etc. on behalf of Company.

Marketing and Sales.

Drawing in target client attention towards the item is done through marketing and sales to interact with them the worth and competitive advantage the item uses. Ipad Vs Kindle E Books In The U S In 2010 Case Study Solution advertising spending plan is continually growing because they began their repositioning worldwide and will continue to do so as they are constantly wanting to broaden and invest in high potential development markets. The budget is invested in occasions, print and media advertisements, public relations etc.

Corp Service. Enterprise put their consumers on top and continuously strive to provide unmatchable customer service standards. As after sales service is ending up being exceptionally important to keep clients pleased and engaged, they even conduct studies through third parties to learn their client's feedback and implement it in the positive method to decrease or if possible entirely remove their client problems. By adding a direct support line to call them 24 hours they have actually further increased the added worth of Ipad Vs Kindle E Books In The U S In 2010 Case Study Solution service.


Ipad Vs Kindle E Books In The U S In 2010 Case Study Solution has actually diversified market division, based upon its provision of large range of items to large number of customers. Enterprise target client sectors can be divided into 3 categories i.e. Ipad Vs Kindle E Books In The U S In 2010 Case Study Help IT and Mobile Communications, Enterprise Customer Electronics and Corp Gadget services.


Ipad Vs Kindle E Books In The U S In 2010 Case Study Help geographical division is based upon 2 requirements i.e. area and density. Corporation serves about 80 countries worldwide with its products offered to Urban along with Rural areas of the nation. The Org is likewise growing its global existence and the company's flexibility in locating its plants encourages global growth of Corporation.


The demographic segmentation of Ipad Vs Kindle E Books In The U S In 2010 Case Study Solution is based upon gender, age, life-cycle phase and occupation. Org produces products that can be utilized by both females and males. The target customers for Corp IT and mobile communication products have an age range of 18-65 with majority at a young or recently wed life cycle stage. They are mainly students, specialists and staff members. Apart from it, Venture Consumer Electronic devices are targeted to a consumer segment with an age variety of 25-65. They are mainly professionals and staff members. Corporation Device Solutions are targeted at trainees, workers and experts with an age variety of 25-65.


The psychographic division of Ipad Vs Kindle E Books In The U S In 2010 Case Study Help s based upon the social class and the lifestyle of the customer. Corporation target consumers on the basis of social class are generally upper middle, middle and working class consumers, as Business sell items like mobile phone very little less expensive i.e. Motorola in addition to not much costly i.e. Apple. It provides quality products to middle level consumers at a slightly high rate than others targeting the very same section.


Ipad Vs Kindle E Books In The U S In 2010 Case Study Help majority target customers have distinct behavioural characteristics. It has customers with an enthusiastic, stylish and figured out character with moderate level of loyalty towards the brand. Its consumers have some degree of shift towards other renowned brand names i.e. Apple. Most of Corp clients want quality along with cost control. They are attracted towards Corp because of its moderate costs with a degree of quality.

Quantitative analysis.

Sales of Ipad Vs Kindle E Books In The U S In 2010 Case Study Solution has increased astonishingly from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net revenue of.48 billion $ to 5.9 billion $. Digital media is the biggest selling category of Enterprise with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales.

Qualitative analysis.

Whereas, the core strength of the business is presently manufacturing but long gone are those days when good products were selling themselves. Kim has actually currently begun to strengthen the marketing activities of Business and extremely soon it will become one of its core strength like making if not much better.



Venture runs designs, produces and offer a large portfolio of customer electronics. It operates in an exceptionally competitive environment and has actually successfully placed itself as the maker of quality products. So, the response is yes.


As, stated earlier that Ipad Vs Kindle E Books In The U S In 2010 Case Study Help runs in an extremely competitive environment, which suggests all the business have comparable products. The answer for rarity is no.


Due to the nature of the market, it is really easy for competitors to comprehend the functionality of the products and quickly make their own models. Yes, Corp is just behind IBM in signing up brand-new patents every year, but the benefit is extremely short term in this market.


Chairman Lee has totally turn-around Corporation, from going practically bankrupt throughout the Asian monetary crisis of 1997 to the top 25 business worldwide. Definitely yes there appertains organization in the business and the outcomes speak for themselves.

External Environmental Analysis

PESTLE Analysis


Being a multinational brand name spread nearly in every country worldwide, bulk of the environments like U.S.A., Europe, China and so on, are extremely conductive for its operations. Nevertheless, it faces some political pressures in less developed nations where order situation is not good. Latin American, African and some Asian countries fall in this classification, where political instability do have a result on Ipad Vs Kindle E Books In The U S In 2010 Case Study Solution operations.


Buying power of clients is essential for business like Organization to grow and be successful. Emerging markets like India, middle-eastern nations and so on supply development chances, whereas, due to economic crisis even the consumers of developed countries suffer severely. It is very important for the business to keep an eye on the ongoing financial scenario of the nation before entering the market.


International companies need to face various social and cultural problems throughout its operations in a foreign country. Business has actually likewise dealt with numerous problems however have embraced to the local environments of most of the nations remarkably well. It has actually tailored its products, practices, policies and so on accordingly in order to succeed.


With a yearly expenditure of 2.4 billion dollars in Research & Development, and with constant ingenious product launches, Ipad Vs Kindle E Books In The U S In 2010 Case Study Help is among the top innovative business of the world. With a clear objective to be ahead of the rest when it pertains to technological advancements, Corp has risen to the no 25 of the leading effective companies of the world.


Each nation has their own laws and policies, being an international company Corp have to strictly follow those laws in their jurisdictions. Failure to do so, will result in major legal consequences. So, it needs to study or hire a regional law specialist before starting its operations in a particular nation.


With the rising awareness amongst customers about the ethical & ecological violations of companies, Org needs to make sure that it follows all the safety standards. Environmental damages, ethical misbehaviors are not appropriate and in some countries the repercussions can be extremely severe. On the other hand it has to do some Business Social Duty practices to show the residents that it cares about their environment and individuals.

Porter's 5 Forces

Risk of Substitution

Threat of substitution for Org's each item classification is quite considerable. Factors for high threat of alternative for Ipad Vs Kindle E Books In The U S In 2010 Case Study Solution Smart device include the presence of high number of providers and Market saturation in industrialized nations, which make the expense of changing for consumers nearly zero. Along with it, Org printing services products are threatened by the increasing tourist attraction of clients towards cloud storage.

Rivalry Among Existing Companies:

The rivaly among Company and its close competitors is extreme. The major factor behind this is the method of market saturation in various variety of item categories, forcing Corporation to introduce more ingenious features in existing items and new ingenious items to preserve its development. Other factor for the extreme competition amongst the rivals is the little product distinction among the items. The prominent players in the technology industry are rather knowledgeable about the importance of R&D spending for their survival and are running into a race of marketing and R&D costs, to record the marketplace. The major rivals for Ipad Vs Kindle E Books In The U S In 2010 Case Study Solution samrtphones consist of Apple, Motorola, LG, Nokia, Huawei, OPPO and so on. High competitors rivalry results in the varying market shares which can be seen in Exhibition F.

Bargaining Power of Suppliers:

Ipad Vs Kindle E Books In The U S In 2010 Case Study Solution has a huge supply chain consisting of about 2700 suppliers throughout the world.( Venture Sustainability Report, 2016) Provider's bargaining power for Organization is low as Organization runs economies of scale and its orders are of potential size and worth. These huge orders enable Corporation to negotiate prices with its suppliers. Due to incapability of Corporation to construct its own software application, it has to outsource its software development to Google, which becomes a potential supplier of software application for Business, resulting in high bargaining power of Google. In many of Ipad Vs Kindle E Books In The U S In 2010 Case Study Analysis has a power to work out prices, however it provide considerable prices to its providers to build a strong supply chain and to have strong relationships with its suppliers.

Bargaining Power of Buyers:

Haggling power of purchasers for numerous variety of item categories of Venture is intense. Among the factor causing the intense bargaining power is the schedule of a great deal of rivals in practically each item classification i.e. rivals of Corporation Smart device, with an extremely little distinction. The high availability of suppliers of Smartphones with minimum differentiation, make the changing cost for purchasers almost zero, hence increasing the bargaining power of purchasers. Market saturation in the majority of the product categories also make the bargaining power of purchasers more extreme in for Ipad Vs Kindle E Books In The U S In 2010 Case Study Help. In spite of igh bargaining power Enterprise is quite capable of offering its products at a higher cost than much of its rivals, due to luxury quality item and a reasonable brand name image.

Danger of New Entrants:

Danger of new entrants for Ipad Vs Kindle E Books In The U S In 2010 Case Study Analysis is quite low. Along with it, requirement of substantial competence and research and development expenditures for survival in the market likewise make new entrants unwilling to enter in the market. Market saturation is also one of the barrier of entry in technology market.

Competitive Analysis

Company's high item diversity provides it differentiation from its competitors. It is one of the 3 leading brands by market share. Unlikely to its close rivals consisting of Sony, Intel and Nokia, who focus bulk on a single item classification with Sony concentrating on customer electronic devices, Nokia on cell phones and Intel on chips, Org had a substantial R&D spending on all of its item categories which make it possible for the business to earn prospective revenue from sales of almost all of its items. (See Exhibition) Nevertheless, due to the broad item range the business faces high number of rivals.

The company ranks initially in 4 item classifications i.e. DRAM Chips, LCD Displays, Cinema Televisions and Microwave, in regards to global market share, among 8 various item categories. Enterprise was the worldwide leader in making DRAM, SRAM and NAND flash chips. Although, Corporation profits from chips was less than Intel however its revenues from chips was growing much faster than Intel and has actually grown near the earnings levels of Intel, as given in the case Display 2.

Along with the chips Enterprise mobile market was also flourishing at a high rate than its rivals i.e. Motorola and Nokia. Company's mobile phone's sales development was 51% as compare to Motorola with just 4% and Nokia with zero sales development. The significant reson behind Corporation's high growth despite of greater rates than Nokia and Motorola was the business's high-end quality mobile phone.

Corp was also reaping the benefits from increasing market share of high end LCDs as given up case Display 3. The major reason, making the business allow to obtain the chance is its mass production at low expense. Sony was the biggest rival for Ipad Vs Kindle E Books In The U S In 2010 Case Study Analysis in LCD market, however, it had actually likewise begun joint endeavor with Corp in 2003 for LCD manufacturing, decreasing the competition for Venture.

Porter's Competitive Method

Low Cost Leadership strategy of porter is completely implemented by Business the way they accomplish economies of scale by enhancing their core proficiencies of production. Even to the point that their rival SONY chose to form an alliance with them to manufacture for them, since they were not able to take on them on low expense. Differentiation is another strategy well implemented by Company by constant investment in the R&D and staying ahead of the competitors. They always bring something innovative and new whether it's a product or a service.


Alternative Option 1

The Chief Marketing Officer (CMO) of Ipad Vs Kindle E Books In The U S In 2010 Case Study Analysis would produce a new brand name image by targeting the more youthful generation of the specific nation. As, especially mobile phones of Org are preferred amongst the more youthful demographic.


1. It is the best strategy to build Customer Lifetime Worth (CLV) by developing a long-term relationship with customers. Build commitment through providing worth and reap the benefits for long-lasting, as research study has actually showed it is much cheaper to keep existing consumers than to attract brand-new ones.
2. Another pro of this option is that word of mouth spread more quickly amongst more youthful individuals and which in turn will bring in brand-new customers for my products.


1. Old consumers who were connected with Venture before may not like this new image the business is trying to represent.
2 It will sustain more expenses to reposition some items and it may not even bring success as the patterns alter very rapidly amongst the younger group.

Alternative solution 2.

Company has actually made making its core competency for the a lot of part of their business and due to which its managers are not scared to completely get out of their comfort zone. It would be done by arranging training workshops during which importance of marketing will be taught and numbers will be provided. Failure to get the passing scores will get demoted. Marketing environment must be developed internally initially as real marketing starts inside the corporation.


1. Its pro will be that all the marketing technique advocates will come out and also the opposite ones.


2. Its con can produce a really unhealthy environment in the office, as people frequently withstand change since they fear it.

Identify the best alternative

Very first alternative is the very best as it plainly has more pros since as soon as a Consumer Lifetime Value is constructed the business will benefit from it till that client is alive and has acquiring power as well. Plus, our target clients are the younger generation which are bound to live longer than the present old age individuals. Venture's main goal is to produce loyalty among its clients and make them redeemed it from them and even buy their various items.

Application Plan

• Targeting younger generation through social marketing, producing a relate to them like Pepsi finish with music. And set the expectations reasonable and achievable.
• A team consisting of finest marketing and sales specialists must be assemble, and both views need to be considered before securing the resources required to execute the plan.
• Thorough interaction of the plan should be done as it is very essential for everybody to be on the very same page to make it work.
• Jobs and timelines need to be build and interacted accordingly to each individual accountable.
• The supervisor must use a control panel which shows the progress of all the jobs which have been done or about to be done and by whom.
• The manager should keep track of and keep a consistent examine the total and individual performance.
Since any brand-new trend or policy may come in due to which all the things currently prepared have actually to be changed, • Everyone need to be ready to adapt midway. It's much better to have contingency plans already prepared.
• At the end of the project the manager must interact the results and if effective ought to commemorate with the team.


The M-net program exposed compelling analysis about the high and low development prospective areas and how much advertising budget should be designated accordingly. This change the budget allowance of numerous supervisors and various nations were dissatisfied and argued however the analysis done by the program was accurate and showed figures like The United States and Canada and Russia growth prospective merited a 35% allocation while they were receiving 45%. Whereas, China and Europe must be receiving 42% however were instead provided 31%. It really assisted to relatively distribute the resources and capture more clients by investing more on ads on the high growth potential regions of the world.

Ipad Vs Kindle E Books In The U S In 2010 Case Study Analysis is a top 25 company in the world now and plans to get ahead of Sony who sits currently at no. 20. Its constant investment in R&D and innovative practices have propelled them to brand-new heights but for them its' only the start and they want to be amongst the leading 3 brands on the planet. They entirely turn-around from practically going bankrupt throughout the Asian Financial Crisis to a world renowned brand name, known for quality and innovation. Their worth chain and their core proficiency their manufacturing capability, along-with international brand image building have actually seen their sales go from 16 to 44.6 billion $ from 1997-- 2002. With more expansion in China and other emerging markets those numbers will only increase further in the future. Their marketing efforts need to be directed towards younger market amid the internal arguments about marketing and must develop Client Lifetime Worth as it will not just give them benefits now however will continue to enjoy it till the customer lifetime. As the expense of keeping the consumer is much cheaper than bring in a new one.