Loops And Arrays In Excel Vba 2 Harvard Case Study Solution

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Loops And Arrays In Excel Vba 2 Case Study Solution & Analysis


Historically, the company's core clients include the Original Equipment Manufacturers (OEMs), which utilized to offer Loops And Arrays In Excel Vba 2 Case Study Help items withtheir own brand name. Its client circle includes Original Devices Manufacturers (OEMs), who utilized to sell Samsung items with their own brand name. He rearranged Samsung as an international brand and educated his divisional supervisors to comprehend marketing and its value.

Issue Statement

Samsung's transition from an item based to a marketing company is not going as smoothly as planned.Overcoming the hesitation of divisional supervisors to incorporate marketing successfully is still a major obstacle. Developing a consistent brand identity throughout the entire world and using marketing methods that finest fits the regional culture is no simple task.

Situational Analysis

Yun had a quite clear picture in his mind about how Loops And Arrays In Excel Vba 2 Case Study Analysis can change from a low end to a high end item provider. He understood that change can just be done through positioning Samsung as a company offering high-end products and this could only be done through high level of marketing.

In spite of having a clear vision about how to build Samsung brand name, with a potential support of its executives, Yun faced numerous marketing challenges in early years of its efforts.

One of the marketing challenges for Yun was the understandings of executives about the worth of marketing. They thought about marketing and selling as very same tools and thought that quality products do not needed marketing for increasing sales. As their focus towards marketing was quite low in their previous organisation practices, and the present marketing requirement was excessive high, the space was too wider and to fill this space with incorrect perceptions about marketing was quite challenging for Yun.

As stated above, marketing focus was extremely low in previous practices, therefore there were no proper marketing spending plans for each of the product on the portfolio. There was no marketing preparation provided for the existing products. In addition to it the item variety of the company was increasing with the ripening of brand-new product concepts by the R&D sector of Samsung. Yun had a difficulty to carry out marketing preparation and to produce marketing budgets for existing in addition to for new products from the very beginning, and this would take a substantial time.

A big shift would be required in present marketing expenditures to build the Samsung brand name. This would result in increased marketing expenses for Samsung and might interrupt the administration regarding increased expenses, as they were hesitant to marketing expenditures previously and an abrupt big shiftwould make them disturb.

Internal Analysis
SWOT Analysis

Loops And Arrays In Excel Vba 2 Case Study Help strengths lie in its huge product portfolio. Samsung has biggest number of patents in the market with overall number of 15499 patents approved in United States( USP).

Another strength of Loops And Arrays In Excel Vba 2 Case Study Help is its ability to establish innovative items at a continuous rate. It significant shows for the innovation and product designing of Samsung is that the company has received numerous awards for its innovation and product design.

Unlike Apple and other rivals, Samsung is focused on producing devices which can be quickly incorporated with any type of open source Os (OS) and software. This supplies Samsung an edge over Apple gadgets.

Samsung's capability to produce high end items at low cost of production is likewise among the major strength of Samsung as it enables the business to record more market by providing quality items with expense control.


Loops And Arrays In Excel Vba 2 Case Study Analysis weak points are hidden in the business's dependence on outsourcing software application for its gadgets due to company's failure in developing software application, unlike Sony. Samsung also has low earnings margins as compare to Apple due to huge difference in the rates of Apple and Samsung with a much lower distinction in quality. The varied focus of the company due to a great deal of items in its portfolio, lead to the less effective production and make the business not able to charge greater rates like Apple. The company is likewise ineffective in managing its patents and frequently faces the issue of patent offense.


Opportunities for Loops And Arrays In Excel Vba 2 Case Study Analysis lie in the growing Smartphone market and the business's efficiency in the market. Samsung presently runs in about 80 countries and the business has an opportunity to increase its geographical growth by moving towards more emerging markets outside Asia.


The dynamic market environment of innovation market pose a serious danger on Samsung's survival and require the company to invest much of its revenues share on R&D in order to survive in the long run. The marketplace saturation in industrialized nations i.e. saturation of mobile business is also a big danger for the business's development in the presence of strong competitors like Apple.

4 P's of Marketing


Loops And Arrays In Excel Vba 2 Case Study Help offers quality products and has a quite abundant portfolio which deals with different sectors. The majority of the products remain in the top 3 of their particular industries. LCD and mobile phones are the most significant items of Samsung, whereas DRAM is also not far behind in comparison of them. Following is the product line of Samsung:

• Laptops.
• Mobile phones.
• Ac system.
• Desktop computer.
• Disk drives.
• Washer.
• Fridges.
• Video cameras.
• Microwaves.
• Flash memory.


Loops And Arrays In Excel Vba 2 Case Study Help utilizes both market competitive and market skimming pricing strategies for its wide variety of items. In competitive pricing it changes the cost according to the competitors in order to acquire advantage, whereas, it uses market skimming method where the item has actually an added worth and by offering a couple of products it can reach break-even.


It has among the very best supply chain networks, with retail suppliers, their own sole suppliers, E commerce channels like Amazon and so on. All its products are timely supplied to the selling place/ provided to the clients directly in case of online order.


It wasn't a popular business outside of Korea up until 1993. However the management effort taken by their CEO has actually pressed them to market more efficiently outside the borders and now it has gone into the league of top 25 business on the planet in just 9 years. This is an amazing accomplishment regardless of the ongoing arguments among the managers about adopting marketing practices. It uses both offline & online channels of promo to market their products. Paid product ads, social promo and digital ads are uses to produce awareness about Samsung products.

Value Chain Analysis.

It's an analytical framework for recognizing business activities that add value or competitive benefit for the company.

Inbound Logistics.

It has one of the most effective and efficient supply chain network and has more than 2700 providers throughout numerous markets worldwide. Nearly 80% of which is based in Asia and the remaining all over the world. For its inbound logistics it owns numerous logistics firms as it subsidiaries. It cares for its suppliers and develops a harmonious relationship with them and even reduced their payment cycles to enhance this relationship further which adds worth to their chain network.


Samsung's core competency is its mass manufacturing it produces 90% of its items in-house. Divided into three different divisions its operations are particularly IT & Mobile Communications, Device Solutions and Consumer Electronic Devices. It is maintaining operation hubs worldwide to further include value to its worth chain network.

Outbound Logistics.

Its outgoing logistics system efficiency is one of the primary factors Loops And Arrays In Excel Vba 2 Case Study Analysis has the ability to compete with Apple. Samsung's own Electronic Logitec system plays a major role in the outgoing logistics operations. It even carries out the tasks of collection of payment, settling insurance coverage claims, etc. on behalf of Samsung.

Marketing and Sales.

Drawing in target customer attention towards the item is done through marketing and sales to interact with them the value and competitive benefit the product provides. Loops And Arrays In Excel Vba 2 Case Study Help advertising budget is continuously growing since they started their repositioning internationally and will continue to do so as they are constantly looking to expand and invest in high prospective growth markets. The spending plan is invested in events, print and media advertisements, public relations etc.

Samsung put their consumers at the leading and continually make every effort to deliver unmatchable customer service requirements. By adding a direct support line to call them 24 hours they have even more increased the added value of Samsung service.


Loops And Arrays In Excel Vba 2 Case Study Solution has actually diversified market segmentation, based upon its provision of wide variety of products to large number of consumers. Samsung target client sectors can be divided into 3 classifications i.e. Loops And Arrays In Excel Vba 2 Case Study Analysis IT and Mobile Communications, Samsung Customer Electronics and Samsung Gadget options.


Loops And Arrays In Excel Vba 2 Case Study Solution geographical segmentation is based upon two criteria i.e. area and density. Samsung serves about 80 countries worldwide with its products provided to Urban as well as Rural areas of the country. The Samsung is likewise growing its worldwide existence and the business's flexibility in finding its plants motivates worldwide expansion of Samsung.


The demographic division of Loops And Arrays In Excel Vba 2 Case Study Help is based upon gender, age, life-cycle stage and profession. Samsung produces items that can be utilized by both males and women. The target customers for Samsung IT and mobile interaction products have an age series of 18-65 with bulk at a young or newly married life cycle phase. They are mainly staff members, professionals and trainees. Apart from it, Samsung Consumer Electronics are targeted to a client sector with an age series of 25-65. They are primarily staff members and specialists. Samsung Device Solutions are targeted at trainees, employees and experts with an age range of 25-65.


The psychographic division of Loops And Arrays In Excel Vba 2 Case Study Help s based upon the social class and the life style of the customer. Samsung target consumers on the basis of social class are generally upper middle, middle and working class clients, as Samsung offer products like cell phones very little less expensive i.e. Motorola along with not much costly i.e. Apple. It offers quality products to middle level customers at a slightly high rate than others targeting the very same section.


Loops And Arrays In Excel Vba 2 Case Study Analysis bulk target clients have distinct behavioural attributes. They are attracted towards Samsung due to the fact that of its moderate costs with a degree of quality.

Quantitative analysis.

Sales of Samsung has actually increased astonishingly from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net profit of.48 billion $ to 5.9 billion $. It has actually likewise decreased its financial obligation from 15 billion $ to 4.6 billion $. Digital media is the biggest selling category of Samsung with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales. Since of the high overhead cost, profits/ sales are increasing but net revenue is not increasing appropriately. New growths and working with's were the primary reason of the increase in the overhead costs, with china presently not providing any profit to Samsung, however there is so much capacity in the current market with 75 % yet to be explored.

Qualitative analysis.

Whereas, the core strength of the company is presently manufacturing but long gone are those days when great items were offering themselves. Kim has already started to reinforce the marketing activities of Samsung and really quickly it will end up being one of its core strength like producing if not better.



Samsung operates designs, manufactures and offer a vast portfolio of consumer electronic devices. It runs in an exceptionally competitive environment and has actually successfully positioned itself as the maker of quality items. The answer is yes.


As, stated previously that Loops And Arrays In Excel Vba 2 Case Study Help runs in an extremely competitive environment, which suggests all the business have similar items. The response for rarity is no.


Due to the nature of the market, it is very simple for competitors to comprehend the performance of the items and quickly make their own designs. Yes, Samsung is only behind IBM in registering new patents each year, but the advantage is extremely short-term in this market.


Chairman Lee has totally turn-around Samsung, from going practically insolvent throughout the Asian monetary crisis of 1997 to the leading 25 company on the planet. Certainly yes there is proper company in the company and the outcomes promote themselves.

External Environmental Analysis

PESTLE Analysis


Being an international brand name spread nearly in every nation worldwide, bulk of the environments like USA, Europe, China etc., are really conductive for its operations. Nevertheless, it faces some political pressures in less industrialized nations where order circumstance is not good. Latin American, African and some Asian countries fall in this classification, where political instability do have an impact on Loops And Arrays In Excel Vba 2 Case Study Analysis operations.


Purchasing power of customers is essential for business like Samsung to prosper and grow. Emerging markets like India, middle-eastern nations etc. supply development chances, whereas, due to economic crisis even the consumers of developed nations suffer terribly. Thus it is really essential for the company to keep an eye on the ongoing financial scenario of the country before getting in the marketplace.


International companies have to face different social and cultural concerns during its operations in a foreign country. Samsung has actually also dealt with numerous concerns however have embraced to the local environments of most of the countries remarkably well. It has actually customized its items, practices, policies and so on accordingly in order to achieve success.


With an annual expense of 2.4 billion dollars in Research & Advancement, and with consistent innovative item launches, Loops And Arrays In Excel Vba 2 Case Study Help is one of the top ingenious business of the world. With a clear mission to be ahead of the rest when it concerns technological advancements, Samsung has increased to the no 25 of the leading successful companies of the world.


Each country has their own laws and policies, being a multinational company Samsung have to strictly follow those laws in their jurisdictions. Failure to do so, will result in severe legal effects. So, it has to study or hire a local law professional before beginning its operations in a particular country.


With the increasing awareness amongst consumers about the ethical & environmental offenses of companies, Samsung needs to guarantee that it follows all the security standards. Environmental damages, ethical misconducts are not appropriate and in some countries the repercussions can be really serious. On the other hand it has to do some Business Social Obligation practices to show the locals that it appreciates their environment and people.

Porter's 5 Forces

Hazard of Alternative

Hazard of replacement for Samsung's each item classification is rather significant. Running in an incredibly dynamic market lead the company to face a high risk of substitution. Aspects for high danger of replacement for Loops And Arrays In Excel Vba 2 Case Study Help Smart device consist of the existence of high number of providers and Market saturation in developed nations, which make the expense of changing for customers nearly zero. Substitution hazards for Samsung visual display screen lie in the changing life style of clients. Customers can change to watching visuals at home towards outside activities. Together with it, Samsung printing solutions products are threatened by the increasing tourist attraction of consumers towards cloud storage.

Rivalry Among Existing Firms:

The rivaly amongst Samsung and its close competitors is intense. The significant reason behind this is the method of market saturation in different number of product classifications, requiring Samsung to introduce more ingenious features in existing products and new ingenious items to keep its growth. The major competitors for Loops And Arrays In Excel Vba 2 Case Study Solution samrtphones include Apple, Motorola, LG, Nokia, Huawei, OPPO and so on.

Loops And Arrays In Excel Vba 2 Case Study Help has a huge supply chain including about 2700 suppliers across the world.( Samsung Sustainability Report, 2016) Provider's bargaining power for Samsung is low as Samsung runs economies of scale and its orders are of potential size and worth. These big orders enable Samsung to work out rates with its suppliers. Due to incapability of Samsung to build its own software, it has to outsource its software application development to Google, which becomes a prospective supplier of software application for Samsung, resulting in high bargaining power of Google. Although, in most of cases Samsung has a power to negotiate costs, but it supply significant rates to its providers to develop a strong supply chain and to have strong relationships with its suppliers.

Bargaining Power of Buyers:

Negotiating power of purchasers for different variety of item categories of Samsung is extreme. One of the factor causing the intense bargaining power is the accessibility of large number of rivals in almost each product category i.e. rivals of Samsung Smartphone, with a really little differentiation. The high accessibility of providers of Smartphones with minimum distinction, make the changing expense for buyers practically absolutely no, hence increasing the bargaining power of buyers. Market saturation in most of the product categories likewise make the bargaining power of purchasers more extreme in for Loops And Arrays In Excel Vba 2 Case Study Help. In spite of igh bargaining power Samsung is quite capable of offering its products at a greater cost than much of its rivals, due to high-end quality item and a fair brand name image.

Danger of New Entrants:

Threat of new entrants for Samsung is rather low. One of the major factor for low risk of brand-new entrants is the high competitors in the industry. The requirement of big quantity of capital to go into in the market is also one of the possible barrier to entry. In addition to it, requirement of big know-how and research study and development expenditures for survival in the market likewise make brand-new entrants reluctant to go into in the market. Market saturation is likewise among the barrier of entry in innovation market. High bargaining power of suppliers require the gamers in the market to charge as low costs as possible and this can just be attained by production performance. Brand-new firms, in bulk cases, do not have the production efficiency, for this reason increasing the dangers for entryway in the innovation market.

Competitive Analysis

Samsung's high product diversification offers it distinction from its competitors. It is among the 3 top brand names by market share. Unlikely to its close competitors consisting of Sony, Intel and Nokia, who focus bulk on a single product classification with Sony concentrating on customer electronic devices, Nokia on mobile phone and Intel on chips, Samsung had a huge R&D costs on all of its product categories which enable the business to make potential income from sales of practically all of its items. (See Display) Nevertheless, due to the wide item range the company deals with high number of rivals.

The company ranks first in 4 item classifications i.e. DRAM Chips, LCD Displays, Big Screen Televisions and Microwave, in regards to worldwide market share, among 8 various item categories. Samsung was the worldwide leader in manufacturing DRAM, SRAM and NAND flash chips. Although, Samsung profits from chips was less than Intel however its earnings from chips was growing quicker than Intel and has grown near the profits levels of Intel, as given in the case Exhibit 2.

Together with the chips Samsung mobile market was likewise flourishing at a high rate than its competitors i.e. Motorola and Nokia. Samsung's cell phone's sales growth was 51% as compare to Motorola with only 4% and Nokia with zero sales development. The major reson behind Samsung's high growth despite of greater costs than Nokia and Motorola was the business's high-end quality cell phones.

Samsung was likewise reaping the benefits from increasing market share of luxury LCDs as given in case Exhibition 3. The major factor, making the company enable to get the opportunity is its mass production at low expense. Sony was the biggest rival for Loops And Arrays In Excel Vba 2 Case Study Help in LCD market, however, it had actually also started joint endeavor with Samsung in 2003 for LCD producing, minimizing the competition for Samsung.

Porter's Competitive Method

Low Expense Management technique of porter is totally implemented by Samsung the way they accomplish economies of scale by enhancing their core proficiencies of production. Even to the point that their competitor SONY decided to form an alliance with them to make for them, due to the fact that they were not able to take on them on low expense. Differentiation is another technique well implemented by Samsung by continuous investment in the R&D and remaining ahead of the competitors. They constantly bring something brand-new and innovative whether it's a product or a service.


Alternative Option 1

The Chief Marketing Officer (CMO) of Loops And Arrays In Excel Vba 2 Case Study Help would produce a new brand name image by targeting the more youthful generation of the particular country. As, especially mobile phones of Samsung are preferred among the more youthful group.


1. It is the best technique to build Customer Lifetime Worth (CLV) by developing a long-lasting relationship with consumers. Develop commitment through providing worth and reap the benefits for long-lasting, as research has actually showed it is more affordable to retain current consumers than to attract new ones.
2. Another pro of this alternative is that word of mouth spread quicker amongst more youthful people and which in turn will bring in new customers for my items.


1. Old clients who were related to Samsung before might not like this new image the business is attempting to portray.
2 It will sustain additional costs to reposition some products and it might not even bring success as the trends alter really rapidly amongst the younger market.

Alternative option 2.

Samsung has made producing its core proficiency for the a lot of part of their company and due to which its supervisors are not scared to totally get out of their convenience zone. It would be done by arranging training workshops during which significance of marketing will be taught and numbers will be given. Failure to get the passing scores will get benched. Marketing environment must be produced internally first as genuine marketing starts inside the corporation.


1. Its pro will be that all the marketing technique supporters will come out and also the opposite ones.


2. Its con can produce a very unhealthy environment in the workplace, as people frequently resist change due to the fact that they fear it.

Identify the best alternative

Alternative is the best as it clearly has more pros because when a Client Lifetime Value is built the business will benefit from it till that client is alive and has purchasing power. Plus, our target consumers are the younger generation which are bound to live longer than the present aging individuals. Samsung's main goal is to develop loyalty amongst its consumers and make them repurchase it from them and even purchase their various products.

Execution Strategy

• Targeting more youthful generation through social marketing, creating a relate to them like Pepsi make with music. And set the expectations achievable and reasonable.
• A group consisting of best marketing and sales specialists must be assemble, and both views should be taken into account before protecting the resources needed to carry out the strategy.
• Thorough interaction of the strategy need to be done as it is really essential for everyone to be on the very same page to make it work.
• Jobs and timelines need to be build and communicated appropriately to each person accountable.
• The supervisor need to utilize a dashboard which reveals the progress of all the tasks which have been done or about to be done and by whom.
• The supervisor need to monitor and keep a continuous look at the general and private performance.
Because any new trend or policy may come in due to which all the things already prepared have to be adjusted, • Everybody need to be prepared to adapt midway. It's much better to have contingency plans already prepared.
• At the end of the campaign the supervisor ought to interact the outcomes and if successful should celebrate with the group.

Budget plan

The M-net program exposed compelling analysis about the low and high development potential areas and how much marketing budget plan must be assigned appropriately. This modification the spending plan allowance of different nations and numerous supervisors were unhappy and argued but the analysis done by the program was precise and showed figures like North America and Russia development prospective warranted a 35% allowance while they were getting 45%. Whereas, China and Europe need to be getting 42% however were instead given 31%. It actually helped to relatively distribute the resources and record more consumers by investing more on ads on the high development capacity regions of the world.


Loops And Arrays In Excel Vba 2 Case Study Solution is a leading 25 company on the planet now and prepares to get ahead of Sony who sits presently at no. 20. Its continuous investment in R&D and innovative practices have moved them to brand-new heights however for them its' only the start and they wish to be among the top 3 brand names in the world. They completely turnaround from practically going bankrupt throughout the Asian Financial Crisis to a world distinguished brand name, understood for quality and development. Their value chain and their core proficiency their manufacturing capability, along-with global brand image structure have seen their sales go from 16 to 44.6 billion $ from 1997-- 2002. With more growth in China and other emerging markets those numbers will just increase even more in the future. Their marketing efforts must be directed towards more youthful market amid the internal arguments about marketing and must develop Customer Lifetime Value as it will not just provide advantages now but will continue to enjoy it till the customer lifetime. As the cost of maintaining the client is more affordable than attracting a brand-new one.