Loops And Arrays In Excel Vba 2 Harvard Case Study Analysis

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Loops And Arrays In Excel Vba 2 Case Study Solution and Analysis


Loops And Arrays In Excel Vba 2 Case Study Help is a widely known global brand in technology market, established in 1938 by Lee Byung Chul, in South Korea. Loops And Arrays In Excel Vba 2 handle a great deal of product categories consisting of Semiconductors, Telecom, Digital Media, Digital Appliances and many more other electronic items. Historically, the company's core consumers include the Original Devices Manufacturers (OEMs), which utilized to offer Samsung items withtheir own brand. Till early 1990s, the core proficiency of Samsung lie in its low rate offerings than its rivals by manufacturing existing products at economies of scale. Its consumer circle includes Original Equipment Manufacturers (OEMs), who utilized to sell Loops And Arrays In Excel Vba 2 Case Study Analysis products with their own trademark name. Samsung was not merely known outside Korea. There were also no or little interest in constructing the brand name internationally. Marketing spending plan was controlled by production department with a focal point on offering low-cost products.During the 1997 Asian Financial Crisis the business nearly got insolvent, but with the Vision of Chairman Lee it totally turn its fortune around and in 2002 was listed the top 25 most important company in the world. When Kim was employed as a Chief Marketing Officer in 2000 the company was not even noted. He rearranged Samsung as a global brand and educated his divisional supervisors to comprehend marketing and its value. Now their objective is to arrive 10 by 2005.

Issue Declaration

Samsung's transition from a product based to a marketing business is not going as efficiently as planned.Overcoming the unwillingness of divisional supervisors to incorporate marketing efficiently is still a major difficulty. Developing a consistent brand name identity across the entire world and employing marketing strategies that finest fits the local culture is no simple task. The M-net program analysis have been really handy in identifying the high and less potential growth locations, however allowance of resources accordingly is not well gotten among the managers. There is no agreement among the hierarchy concerning the very best matched future strategy.
Executive Summary
Situational Analysis

Loops And Arrays In Excel Vba 2 Case Study Analysis efforts for developing its brand across the world was started after introducing the "new management initiative" by Chairman Lee in 1993. The objective was to change Samsung from a cheap OEM to a high value-added item company. To make the vision of Samsung a reality, Chairman Lee selected Yun as a vice chairman in 1997. Yun had a quite clear photo in his mind about how Samsung can transform from a low end to a luxury item provider. He understood that transformation can just be done through placing Samsung as a company using high-end products and this could just be done through high level of marketing.

In spite of having a clear vision about how to build Samsung brand, with a possible support of its executives, Yun dealt with a number of marketing obstacles in early years of its efforts.

One of the marketing obstacles for Yun was the understandings of executives about the worth of marketing. They thought about marketing and selling as exact same tools and thought that quality items do not needed marketing for increasing sales. As their focus towards marketing was rather low in their previous service practices, and the existing marketing requirement was excessive high, the gap was too larger and to fill this space with wrong perceptions about marketing was quite difficult for Yun.

Along with it the product range of the business was increasing with the ripening of new product ideas by the R&D sector of Samsung. Yun had a difficulty to carry out marketing preparation and to produce marketing spending plans for existing as well as for new items from the very start, and this would take a substantial time.

A huge shift would be needed in current marketing expenses to construct the Samsung brand name. This would result in increased marketing expenditures for Samsung and could disturb the administration concerning increased expenditures, as they were hesitant to marketing expenditures formerly and an unexpected big shiftwould make them disrupt.

Internal Analysis
SWOT Analysis

Samsung strengths lie in its huge product portfolio. Samsung has biggest number of patents in the industry with overall variety of 15499 patents approved in US( USP). Large quantity of R&D costs has actually enabled the business to grow its product portfolio at a greater rate than its rivals. Loops And Arrays In Excel Vba 2 Case Study Solution spent about $13.079 billion on its R&D sector in 2016, which is 7.3% of its overall profits.

Another strength of Loops And Arrays In Excel Vba 2 Case Study Solution is its capability to develop innovative products at a continuous rate. It major shows for the innovation and item developing of Samsung is that the company has actually received many awards for its innovation and item style.

Unlike Apple and other rivals, Samsung is focused on producing devices which can be easily incorporated with any kind of open source Os (OS) and software. This supplies Samsung an edge over Apple devices.
Porter's 5 Forces Analysis
Samsung's ability to produce luxury products at low cost of production is also among the significant strength of Samsung as it enables the company to catch more market by providing quality items with cost control.

Weak points

Samsung's weak points are hidden in the business's dependence on outsourcing software for its gadgets due to business's failure in developing software, unlike Sony. Loops And Arrays In Excel Vba 2 Case Study Help likewise has low earnings margins as compare to Apple due to big distinction in the rates of Apple and Samsung with a much lesser distinction in quality.


Opportunities for Loops And Arrays In Excel Vba 2 Case Study Analysis lie in the growing Mobile phone market and the business's performance in the market. Samsung currently runs in about 80 countries and the company has a chance to increase its geographical growth by moving towards more emerging markets outside Asia.


The dynamic market environment of innovation market position an extreme risk on Samsung's survival and require the company to spend much of its profits share on R&D in order to make it through in the long run. The marketplace saturation in industrialized nations i.e. saturation of mobile company is also a big risk for the company's growth in the existence of strong rivals like Apple.

4 P's of Marketing
Swot Analysis

Samsung offers quality products and has a quite abundant portfolio which caters to different sectors. LCD and mobile phones are the greatest items of Samsung, whereas DRAM is also not far behind in comparison of them.

• Laptops.
• Cellphone.
• Air conditioning system.
• Desktop computer.
• Hard drives.
• Washing machines.
• Fridges.
• Video cameras.
• Microwaves.
• Flash memory.


Loops And Arrays In Excel Vba 2 Case Study Help uses both market competitive and market skimming pricing techniques for its wide range of products. In competitive rates it changes the cost according to the competitors in order to acquire advantage, whereas, it utilizes market skimming method where the item has actually an included value and by offering a few items it can reach break-even.


It has one of the best supply chain networks, with retail distributors, their own sole distributors, E commerce channels like Amazon and so on. All its items are prompt provided to the selling location/ delivered to the customers straight in case of online order.

Vrio Analysis
It uses both offline & online channels of promo to market their items. Paid item ads, social promotion and digital advertisements are uses to produce awareness about Samsung items.

Value Chain Analysis.

It's an analytical structure for recognizing company activities that include worth or competitive benefit for the company.

Inbound Logistics.

For its inbound logistics it owns various logistics companies as it subsidiaries. It looks after its suppliers and creates a harmonious relationship with them and even reduced their payment cycles to improve this relationship even more which adds worth to their chain network.


Samsung's core proficiency is its mass producing it produces 90% of its items internal. Divided into three different divisions its operations are specifically IT & Mobile Communications, Gadget Solutions and Customer Electronics. It is preserving operation hubs worldwide to further include value to its worth chain network.

Outbound Logistics.

Its outbound logistics system efficiency is one of the primary factors Loops And Arrays In Excel Vba 2 Case Study Analysis is able to take on Apple. Samsung's own Electronic Logitec system plays a major function in the outgoing logistics operations. It even performs the tasks of collection of payment, settling insurance coverage claims, etc. on behalf of Samsung.

Marketing and Sales.

Bring in target client attention towards the item is done through marketing and sales to interact with them the worth and competitive advantage the product uses. Loops And Arrays In Excel Vba 2 Case Study Analysis advertising budget plan is continually on the rise given that they began their repositioning internationally and will continue to do so as they are continuously looking to broaden and invest in high prospective growth markets. The spending plan is invested in events, print and media advertisements, public relations and so on.

Samsung put their customers at the leading and continuously strive to provide unmatchable customer service standards. By including a direct assistance line to call them 24 hours they have further increased the included value of Samsung service.


Loops And Arrays In Excel Vba 2 Case Study Analysis has actually diversified market division, based upon its arrangement of vast array of products to large number of customers. Samsung target consumer sectors can be divided into 3 classifications i.e. Loops And Arrays In Excel Vba 2 Case Study Help IT and Mobile Communications, Samsung Customer Electronics and Samsung Gadget options.


Loops And Arrays In Excel Vba 2 Case Study Solution geographical segmentation is based upon two requirements i.e. area and density. Samsung serves about 80 nations worldwide with its products supplied to Urban along with Rural areas of the nation. The Samsung is likewise growing its worldwide existence and the company's versatility in finding its plants motivates global expansion of Samsung.


The demographic segmentation of Loops And Arrays In Excel Vba 2 Case Study Analysis is based upon gender, age, life-cycle phase and occupation. Samsung produces products that can be utilized by both males and females. The target customers for Samsung IT and mobile interaction products have an age variety of 18-65 with bulk at a young or newly wed life process phase. They are primarily specialists, workers and trainees. Apart from it, Samsung Consumer Electronics are targeted to a client sector with an age range of 25-65. They are primarily professionals and staff members. However Loops And Arrays In Excel Vba 2 Case Study Solution Device Solutions are targeted at trainees, workers and specialists with an age range of 25-65.


The psychographic segmentation of Loops And Arrays In Excel Vba 2 Case Study Help s based upon the social class and the life style of the customer. Samsung target clients on the basis of social class are generally upper middle, middle and working class consumers, as Samsung sell products like cell phones not much cheaper i.e. Motorola along with not much costly i.e. Apple. It offers quality products to middle level consumers at a slightly high cost than others targeting the exact same segment.


Loops And Arrays In Excel Vba 2 Case Study Solution majority target consumers have special behavioural characteristics. It has consumers with an enthusiastic, trendy and identified character with moderate level of loyalty towards the brand name. Its consumers have some degree of shift towards other popular brands i.e. Apple. The majority of Samsun clients desire quality in addition to expense control. They are attracted towards Samsung because of its moderate prices with a degree of quality.

Quantitative analysis.

Sales of Samsung has actually increased astonishingly from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net earnings of.48 billion $ to 5.9 billion $. It has also reduced its debt from 15 billion $ to 4.6 billion $. Digital media is the biggest selling classification of Samsung with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales. Profits/ sales are increasing but net profit is not increasing appropriately because of the high overhead expense. New expansions and employing's were the main reason of the increase in the overhead costs, with china presently not providing any revenue to Samsung, however there is so much capacity in the present market with 75 % yet to be explored.

Qualitative analysis.

Yes, this choice is based upon the objective of Kim to target the more youthful audience and produce a worldwide brand picture of the company. Whereas, the core strength of the company is currently producing however long gone are those days when excellent items were selling themselves. In the existing age marketing is very important and companies can not prosper without it. Kim has actually currently begun to enhance the marketing activities of Samsung and soon it will turn into one of its core strength like producing if not better.



Samsung operates styles, makes and sell a vast portfolio of customer electronics. It runs in an extremely competitive environment and has actually successfully placed itself as the maker of quality items. The response is yes.


As, said earlier that Loops And Arrays In Excel Vba 2 Case Study Solution runs in an extremely competitive environment, which indicates all the companies have similar products. So, the answer for rarity is no.


Due to the nature of the industry, it is extremely simple for competitors to comprehend the functionality of the items and quickly make their own models. Yes, Samsung is only behind IBM in signing up brand-new patents annually, however the advantage is really short term in this market.


Chairman Lee has completely turn-around Samsung, from going practically bankrupt during the Asian monetary crisis of 1997 to the leading 25 company on the planet. Certainly yes there appertains organization in the company and the results promote themselves.

External Ecological Analysis

PESTLE Analysis


Being a multinational brand spread nearly in every nation worldwide, bulk of the environments like U.S.A., Europe, China etc., are really conductive for its operations. It deals with some political pressures in less industrialized nations where law and order circumstance is not great. Latin American, African and some Asian nations fall in this classification, where political instability do have an impact on Loops And Arrays In Excel Vba 2 Case Study Analysis operations.


Purchasing power of clients is vital for business like Samsung to prosper and grow. Emerging markets like India, middle-eastern countries etc. offer development opportunities, whereas, due to recession even the clients of industrialized countries suffer severely. It is really essential for the company to keep an eye on the ongoing economic situation of the country prior to going into the market.


International business need to deal with various social and cultural problems during its operations in a foreign nation. Samsung has actually likewise dealt with many issues but have embraced to the local environments of most of the countries incredibly well. It has actually tailored its products, practices, policies and so on accordingly in order to be successful.


With an annual expenditure of 2.4 billion dollars in Research study & Advancement, and with continuous ingenious item launches, Loops And Arrays In Excel Vba 2 Case Study Solution is among the top ingenious business of the world. With a clear mission to be ahead of the rest when it concerns technological improvements, Samsung has actually risen to the no 25 of the leading effective business of the world.


Each nation has their own laws and policies, being an international business Samsung need to strictly follow those laws in their jurisdictions. Failure to do so, will result in severe legal repercussions. So, it has to study or work with a local law professional before starting its operations in a particular nation.


With the rising awareness among consumers about the environmental & ethical offenses of companies, Samsung has to ensure that it follows all the security guidelines. Ecological damages, ethical misbehaviors are not acceptable and in some nations the repercussions can be really severe. On the other hand it needs to do some Corporate Social Responsibility practices to reveal the locals that it cares about their environment and individuals.

Porter's Five Forces

Risk of Alternative

Danger of replacement for Samsung's each item category is quite considerable. Elements for high hazard of replacement for Loops And Arrays In Excel Vba 2 Case Study Solution Mobile phone include the existence of high number of providers and Market saturation in developed nations, which make the expense of changing for consumers nearly zero. Along with it, Samsung printing options items are threatened by the increasing tourist attraction of customers towards cloud storage.

Rivalry Among Existing Firms:

The rivaly amongst Samsung and its close rivals is extreme. The major factor behind this is the method of market saturation in different number of product categories, requiring Samsung to present more innovative functions in existing products and new ingenious products to maintain its development. The significant competitors for Loops And Arrays In Excel Vba 2 Case Study Help samrtphones include Apple, Motorola, LG, Nokia, Huawei, OPPO and so on.

( Samsung Sustainability Report, 2016) Supplier's bargaining power for Samsung is low as Samsung runs economies of scale and its orders are of potential size and worth. Due to incapability of Loops And Arrays In Excel Vba 2 Case Study Solution to build its own software application, it has to outsource its software application advancement to Google, which becomes a possible provider of software for Samsung, resulting in high bargaining power of Google.

Bargaining Power of Purchasers:

Bargaining power of buyers for different number of product classifications of Samsung is extreme. Among the aspect leading to the extreme bargaining power is the schedule of large number of rivals in practically each item classification i.e. competitors of Samsung Smart device, with a very little differentiation. The high availability of suppliers of Smart devices with minimum differentiation, make the switching cost for buyers nearly no, for this reason increasing the bargaining power of purchasers. Market saturation in most of the product classifications also make the bargaining power of buyers more extreme in for Loops And Arrays In Excel Vba 2 Case Study Analysis. In spite of igh bargaining power Samsung is quite capable of selling its items at a greater cost than much of its competitors, due to high-end quality item and a fair brand image.

Risk of New Entrants:

Hazard of new entrants for Loops And Arrays In Excel Vba 2 Case Study Analysis is quite low. Along with it, requirement of substantial know-how and research study and advancement expenditures for survival in the market likewise make new entrants hesitant to enter in the market. Market saturation is likewise one of the barrier of entry in innovation industry.

Competitive Analysis

Samsung's high product diversification offers it differentiation from its rivals. It is among the 3 top brand names by market share. Unlikely to its close rivals including Sony, Intel and Nokia, who focus majority on a single product category with Sony concentrating on customer electronics, Nokia on mobile phone and Intel on chips, Samsung had a huge R&D spending on all of its item categories which make it possible for the company to make potential revenue from sales of almost all of its items. (See Exhibition) Nevertheless, due to the broad product variety the business faces high number of competitors.

The business ranks initially in 4 product classifications i.e. DRAM Chips, LCD Displays, Big Screen TVs and Microwave, in regards to worldwide market share, amongst 8 different item classifications. Samsung was the international leader in manufacturing DRAM, SRAM and NAND flash chips. Although, Samsung revenues from chips was less than Intel however its profits from chips was growing quicker than Intel and has grown near the income levels of Intel, as given in the case Display 2.

Together with the chips Samsung mobile market was also growing at a high rate than its competitors i.e. Motorola and Nokia. Samsung's cell phone's sales growth was 51% as compare to Motorola with just 4% and Nokia with absolutely no sales growth. The significant reson behind Samsung's high growth despite of higher prices than Nokia and Motorola was the business's high-end quality cellular phone.

Samsung was likewise reaping the benefits from increasing market share of luxury LCDs as given in case Exhibit 3. The major factor, making the company allow to avail the chance is its mass production at low cost. Sony was the greatest rival for Loops And Arrays In Excel Vba 2 Case Study Solution in LCD market, however, it had also begun joint venture with Samsung in 2003 for LCD making, reducing the competitors for Samsung.

Porter's Competitive Technique

Low Expense Leadership technique of porter is fully implemented by Samsung the method they accomplish economies of scale by enhancing their core competencies of manufacturing. They always bring something ingenious and brand-new whether it's a product or a service.


Alternative Solution 1

The Chief Marketing Officer (CMO) of Loops And Arrays In Excel Vba 2 Case Study Analysis would create a new brand name image by targeting the more youthful generation of the particular nation. As, particularly mobile phones of Samsung are incredibly popular among the more youthful demographic.


1. It is the best technique to develop Customer Life time Worth (CLV) by producing a long-term relationship with customers. Develop commitment through providing worth and profit for long-term, as research study has actually showed it is much cheaper to maintain present clients than to bring in brand-new ones.
2. Another pro of this alternative is that word of mouth spread more quickly amongst more youthful individuals and which in turn will generate new customers for my items.


1. Old clients who were connected with Samsung before might not like this brand-new image the business is trying to depict.
2 It will sustain additional costs to rearrange some products and it may not even bring success as the patterns change really quickly amongst the younger demographic.

Alternative service 2.

Samsung has actually made making its core competency for the many part of their service and due to which its managers are not scared to completely get out of their comfort zone. It would be done by setting up training workshops during which value of marketing will be taught and numbers will be offered. Failure to get the passing ratings will get demoted. Marketing environment ought to be developed internally first as genuine marketing starts inside the corporation.


1. Its pro will be that all the marketing approach advocates will come out and also the opposite ones.


2. Its con can develop a very unhealthy environment in the work environment, as individuals frequently withstand change due to the fact that they fear it.

Identify the best option

Alternative is the best as it plainly has more pros because as soon as a Customer Lifetime Worth is developed the business will benefit from it till that customer is alive and has buying power. Plus, our target clients are the younger generation which are bound to live longer than the current old age individuals. Samsung's main objective is to develop commitment among its clients and make them bought it from them and even purchase their various products.

Application Plan

• Targeting more youthful generation through social marketing, developing a relate to them like Pepsi make with music. And set the expectations reasonable and attainable.
• A group consisting of best marketing and sales experts must be assemble, and both views should be considered before protecting the resources needed to implement the plan.
• Thorough communication of the plan must be done as it is really crucial for everybody to be on the same page to make it work.
• Tasks and timelines ought to be develop and interacted accordingly to each person responsible.
• The manager ought to utilize a control panel which reveals the progress of all the jobs which have been done or about to be done and by whom.
• The manager must keep an eye on and keep a constant check on the individual and total performance.
• Everyone ought to be willing to adapt midway due to the fact that any brand-new trend or policy might come in due to which all the things currently prepared need to be adjusted. It's better to have contingency plans already prepared.
• At the end of the project the supervisor must interact the outcomes and if successful need to commemorate with the group.


The M-net program exposed engaging analysis about the low and high growth prospective locations and just how much marketing spending plan need to be allocated appropriately. This modification the spending plan allotment of different countries and many managers were dissatisfied and argued but the analysis done by the program was precise and revealed figures like North America and Russia development prospective warranted a 35% allotment while they were receiving 45%. Whereas, China and Europe need to be getting 42% but were rather given 31%. It really assisted to fairly disperse the resources and record more customers by investing more on ads on the high growth capacity areas of the world.

Its constant investment in R&D and innovative practices have actually moved them to brand-new heights but for them its' only the start and they desire to be amongst the top 3 brand names in the world. Their marketing efforts need to be directed towards more youthful demographic in the middle of the internal arguments about marketing and ought to develop Client Lifetime Worth as it will not only give them benefits now however will continue to enjoy it till the consumer lifetime. As the expense of keeping the consumer is much more affordable than attracting a new one.