Low K Dielectrics At Ibm 2 Harvard Case Study Solution

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Low K Dielectrics At Ibm 2 Case Study Solution and Analysis


Historically, the business's core customers include the Original Devices Manufacturers (OEMs), which used to offer Low K Dielectrics At Ibm 2 Case Study Solution products withtheir own brand name. Its consumer circle consists of Original Equipment Manufacturers (OEMs), who utilized to sell Samsung items with their own brand name. He rearranged Samsung as a worldwide brand and informed his divisional supervisors to comprehend marketing and its significance.

Issue Statement

Samsung's shift from a product based to a marketing company is not going as smoothly as planned.Overcoming the unwillingness of divisional supervisors to integrate marketing efficiently is still a significant challenge. Producing a constant brand name identity across the whole world and utilizing marketing techniques that finest fits the local culture is no simple task.

Situational Analysis

Yun had a rather clear photo in his mind about how Low K Dielectrics At Ibm 2 Case Study Help can transform from a low end to a high end item company. He understood that improvement can only be done through positioning Samsung as a company using high-end items and this might only be done through high level of marketing.

In spite of having a clear vision about how to develop Samsung brand name, with a potential assistance of its executives, Yun dealt with numerous marketing difficulties in early years of its efforts.

Among the marketing difficulties for Yun was the understandings of executives about the value of marketing. They thought about marketing and selling as same tools and thought that quality products do not required marketing for increasing sales. As their focus towards marketing was quite low in their previous business practices, and the existing marketing requirement was too much high, the gap was too broader and to fill this space with wrong understandings about marketing was quite challenging for Yun.

Along with it the item variety of the business was increasing with the ripening of brand-new product concepts by the R&D sector of Samsung. Yun had a difficulty to carry out marketing planning and to create marketing budgets for existing as well as for brand-new products from the very beginning, and this would take a huge time.

A big shift would be needed in current marketing expenditures to build the Samsung brand. This would result in increased marketing expenditures for Samsung and might interrupt the administration concerning increased costs, as they were reluctant to marketing expenditures formerly and an unexpected huge shiftwould make them interrupt.

Internal Analysis
SWOT Analysis

Low K Dielectrics At Ibm 2 Case Study Solution strengths lie in its huge product portfolio. Samsung has biggest number of patents in the market with total number of 15499 patents approved in US( USP).

Another strength of Low K Dielectrics At Ibm 2 Case Study Analysis is its capability to develop ingenious products at a continuous rate. It major shows for the development and item designing of Samsung is that the business has actually received a lot of awards for its innovation and item style.

Unlike Apple and other rivals, Samsung is focused on producing devices which can be quickly integrated with any type of open source Os (OS) and software. This provides Samsung an edge over Apple devices.

Samsung's capability to produce high end products at low expense of production is also among the major strength of Samsung as it allows the company to record more market by supplying quality products with cost control.

Weak points

Low K Dielectrics At Ibm 2 Case Study Solution weaknesses are hidden in the company's dependence on outsourcing software application for its devices due to business's failure in developing software application, unlike Sony. Samsung likewise has low revenue margins as compare to Apple due to big difference in the costs of Apple and Samsung with a much lesser difference in quality. The varied focus of the company due to large number of products in its portfolio, result in the less effective production and make the business not able to charge greater costs like Apple. The business is likewise inefficient in handling its patents and often deals with the issue of patent offense.


Opportunities for Low K Dielectrics At Ibm 2 Case Study Analysis lie in the growing Mobile phone market and the business's performance in the market. Samsung presently runs in about 80 nations and the business has a chance to increase its geographical growth by moving towards more emerging markets outside Asia.


The vibrant industry environment of technology market posture a severe threat on Samsung's survival and force the business to invest much of its incomes share on R&D in order to survive in the long run. The marketplace saturation in industrialized nations i.e. saturation of mobile company is likewise a big threat for the business's growth in the existence of strong rivals like Apple.

4 P's of Marketing


Low K Dielectrics At Ibm 2 Case Study Analysis offers quality items and has a rather rich portfolio which accommodates various sectors. The majority of the products are in the top three of their particular industries. LCD and cellphones are the most significant items of Samsung, whereas DRAM is also not far behind in comparison of them. Following is the line of product of Samsung:

• Laptops.
• Cellphone.
• Air conditioning system.
• Desktop computer.
• Hard disks.
• Washer.
• Refrigerators.
• Cameras.
• Microwaves.
• Flash memory.


Low K Dielectrics At Ibm 2 Case Study Analysis utilizes both market competitive and market skimming prices techniques for its variety of items. In competitive rates it adjusts the rate according to the competitors in order to gain advantage, whereas, it uses market skimming method where the item has actually an included worth and by selling a few products it can reach break-even.


It has one of the best supply chain networks, with retail suppliers, their own sole suppliers, E commerce channels like Amazon and so on. All its products are timely supplied to the selling place/ provided to the consumers straight in case of online order.


It wasn't a widely known company beyond Korea up until 1993. However the management initiative taken by their CEO has actually pushed them to market more efficiently outside the borders and now it has entered the league of leading 25 business on the planet in simply 9 years. This is an exceptional achievement in spite of the ongoing arguments amongst the supervisors about embracing marketing practices. It uses both offline & online channels of promo to market their items. Paid product advertisements, social promo and digital ads are utilizes to develop awareness about Samsung products.

Value Chain Analysis.

It's an analytical structure for identifying business activities that include worth or competitive benefit for the business.

Inbound Logistics.

It has among the most efficient and effective supply chain network and has over 2700 providers throughout different industries around the globe. Almost 80% of which is based in Asia and the staying around the world. For its inbound logistics it owns various logistics firms as it subsidiaries. It looks after its providers and creates a harmonious relationship with them and even lowered their payment cycles to improve this relationship further which adds worth to their chain network.


Samsung's core proficiency is its mass manufacturing it produces 90% of its products in-house. Divided into three different divisions its operations are specifically IT & Mobile Communications, Device Solutions and Consumer Electronic Devices. It is keeping operation centers worldwide to further add worth to its value chain network.

Outbound Logistics.

Its outgoing logistics system performance is among the primary factors Low K Dielectrics At Ibm 2 Case Study Analysis has the ability to take on Apple. Samsung's own Electronic Logitec system plays a major role in the outbound logistics operations. It even performs the tasks of collection of payment, settling insurance claims, etc. on behalf of Samsung.

Marketing and Sales.

Drawing in target client attention towards the product is done through marketing and sales to communicate with them the worth and competitive benefit the item offers. Low K Dielectrics At Ibm 2 Case Study Analysis marketing spending plan is continually rising given that they started their repositioning internationally and will continue to do so as they are constantly wanting to broaden and invest in high potential growth markets. The spending plan is spent on events, print and media advertisements, public relations etc.

Samsung put their clients at the leading and continuously strive to provide unmatchable customer service standards. By adding a direct support line to call them 24 hours they have actually further increased the included worth of Samsung service.


Low K Dielectrics At Ibm 2 Case Study Analysis has diversified market segmentation, based upon its provision of vast array of items to a great deal of customers. Samsung target consumer sectors can be divided into 3 categories i.e. Low K Dielectrics At Ibm 2 Case Study Analysis IT and Mobile Communications, Samsung Customer Electronics and Samsung Gadget services.


Low K Dielectrics At Ibm 2 Case Study Analysis geographic segmentation is based upon two criteria i.e. region and density. Samsung serves about 80 countries worldwide with its items offered to Urban along with Rural areas of the nation. The Samsung is also growing its international presence and the business's versatility in locating its plants motivates global expansion of Samsung.


Samsung produces products that can be utilized by both females and males. The target clients for Samsung IT and mobile communication products have an age variety of 18-65 with majority at a young or newly wed life cycle phase. Apart from it, Samsung Customer Electronics are targeted to a consumer sector with an age variety of 25-65.


The psychographic segmentation of Low K Dielectrics At Ibm 2 Case Study Analysis s based upon the social class and the lifestyle of the consumer. Samsung target consumers on the basis of social class are primarily upper middle, middle and working class customers, as Samsung sell products like mobile phone not much less expensive i.e. Motorola along with very little pricey i.e. Apple. It supplies quality items to middle level customers at a slightly high rate than others targeting the same sector.


Low K Dielectrics At Ibm 2 Case Study Solution majority target consumers have distinct behavioural characteristics. It has clients with an enthusiastic, fashionable and identified personality with moderate level of commitment towards the brand. Its customers have some degree of shift towards other distinguished brands i.e. Apple. Most of Samsun customers desire quality as well as cost control. Because of its moderate rates with a degree of quality, they are drawn in towards Samsung.

Quantitative analysis.

Sales of Samsung has increased astonishingly from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net profit of.48 billion $ to 5.9 billion $. It has also decreased its debt from 15 billion $ to 4.6 billion $. Digital media is the largest selling classification of Samsung with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales. Revenues/ sales are increasing but net profit is not increasing appropriately because of the high overhead expense. New growths and working with's were the primary reason of the boost in the overhead costs, with china presently not offering any earnings to Samsung, but there is so much potential in the present market with 75 % yet to be checked out.

Qualitative analysis.

Whereas, the core strength of the company is presently producing but long gone are those days when good items were selling themselves. Kim has actually already started to strengthen the marketing activities of Samsung and very quickly it will end up being one of its core strength like making if not better.



Samsung runs styles, makes and sell a vast portfolio of consumer electronics. It operates in an exceptionally competitive environment and has actually successfully positioned itself as the maker of quality items. So, the answer is yes.


As, said previously that Low K Dielectrics At Ibm 2 Case Study Solution operates in an extremely competitive environment, which means all the business have comparable products. So, the answer for rarity is no.


Due to the nature of the industry, it is very easy for rivals to understand the functionality of the items and quickly make their own models. Yes, Samsung is just behind IBM in signing up brand-new patents every year, however the benefit is extremely short term in this industry.


Chairman Lee has totally turnaround Samsung, from going practically insolvent during the Asian monetary crisis of 1997 to the leading 25 company in the world. Certainly yes there is proper company in the company and the outcomes promote themselves.

External Ecological Analysis

PESTLE Analysis


Being an international brand name spread almost in every nation worldwide, majority of the environments like USA, Europe, China and so on, are really conductive for its operations. Nevertheless, it deals with some political pressures in less industrialized nations where order situation is not good. Latin American, African and some Asian nations fall in this classification, where political instability do have an effect on Low K Dielectrics At Ibm 2 Case Study Help operations.


Buying power of customers is crucial for companies like Samsung to grow and be successful. Emerging markets like India, middle-eastern nations and so on provide growth opportunities, whereas, due to recession even the consumers of industrialized nations suffer severely. Thus it is very essential for the company to keep an eye on the ongoing economic situation of the country prior to entering the marketplace.


Multinational companies need to deal with numerous social and cultural problems during its operations in a foreign nation. Samsung has also dealt with lots of problems however have actually embraced to the local environments of most of the countries remarkably well. It has actually tailored its products, practices, policies and so on accordingly in order to be successful.


With a yearly expenditure of 2.4 billion dollars in Research study & Advancement, and with constant innovative product launches, Low K Dielectrics At Ibm 2 Case Study Analysis is one of the leading ingenious companies of the world. With a clear objective to be ahead of the rest when it pertains to technological improvements, Samsung has actually risen to the no 25 of the leading effective companies of the world.


Each nation has their own laws and policies, being an international business Samsung have to strictly follow those laws in their jurisdictions. Failure to do so, will lead to major legal repercussions. It has to study or employ a local law expert prior to beginning its operations in a specific nation.


With the increasing awareness amongst customers about the environmental & ethical offenses of business, Samsung needs to ensure that it follows all the security standards. Ecological damages, ethical misbehaviors are not appropriate and in some countries the repercussions can be really extreme. On the other hand it needs to do some Corporate Social Responsibility practices to show the residents that it cares about their environment and people.

Porter's Five Forces

Risk of Substitution

Threat of replacement for Samsung's each product category is rather considerable. Running in an exceptionally vibrant industry lead the business to face a high risk of alternative. Factors for high threat of alternative for Low K Dielectrics At Ibm 2 Case Study Solution Mobile phone consist of the presence of high number of suppliers and Market saturation in developed nations, which make the expense of switching for consumers practically zero. Replacement dangers for Samsung visual display screen lie in the altering life style of customers. Customers can change to watching visuals in the house towards outdoor activities. In addition to it, Samsung printing solutions items are threatened by the increasing attraction of clients towards cloud storage.

Rivalry Among Existing Firms:

The rivaly amongst Samsung and its close rivals is intense. The major factor behind this is the approach of market saturation in different variety of item classifications, forcing Samsung to introduce more innovative features in existing products and brand-new ingenious products to maintain its development. Other factor for the extreme competition amongst the rivals is the little product differentiation amongst the products. The prominent players in the technology industry are rather familiar with the importance of R&D spending for their survival and are encountering a race of marketing and R&D costs, to catch the market. The major rivals for Low K Dielectrics At Ibm 2 Case Study Help samrtphones include Apple, Motorola, LG, Nokia, Huawei, OPPO and so on. High competition rivalry results in the varying market shares which can be seen in Display F.

Bargaining Power of Suppliers:

( Samsung Sustainability Report, 2016) Supplier's bargaining power for Samsung is low as Samsung runs economies of scale and its orders are of prospective size and worth. Due to incapability of Low K Dielectrics At Ibm 2 Case Study Solution to build its own software, it has to outsource its software application development to Google, which becomes a possible supplier of software application for Samsung, resulting in high bargaining power of Google.

Bargaining Power of Purchasers:

Market saturation in most of the item categories also make the bargaining power of purchasers more intense in for Samsung. In spite of igh bargaining power Samsung is quite capable of offering its products at a greater cost than much of its rivals, due to high end quality product and a fair brand image.

Threat of New Entrants:

Hazard of new entrants for Low K Dielectrics At Ibm 2 Case Study Analysis is quite low. Along with it, requirement of big expertise and research study and development expenses for survival in the market likewise make brand-new entrants unwilling to go into in the market. Market saturation is also one of the barrier of entry in technology industry.

Competitive Analysis

Samsung's high product diversification supplies it differentiation from its competitors. It is one of the three top brand names by market share. Unlikely to its close competitors consisting of Sony, Intel and Nokia, who focus bulk on a single product category with Sony concentrating on consumer electronics, Nokia on mobile phone and Intel on chips, Samsung had a big R&D costs on all of its item classifications which allow the business to earn potential profits from sales of practically all of its items. (See Exhibition) Nevertheless, due to the large product range the company faces high variety of competitors.

The business ranks first in 4 item classifications i.e. DRAM Chips, LCD Displays, Big Screen Televisions and Microwave ovens, in regards to global market share, among 8 different product categories. Samsung was the worldwide leader in producing DRAM, SRAM and NAND flash chips. Samsung earnings from chips was less than Intel however its incomes from chips was growing faster than Intel and has grown close to the income levels of Intel, as offered in the case Exhibit 2.

Together with the chips Samsung mobile market was likewise thriving at a high rate than its rivals i.e. Motorola and Nokia. Samsung's cellular phone's sales development was 51% as compare to Motorola with just 4% and Nokia with zero sales growth. The significant reson behind Samsung's high growth despite of higher prices than Nokia and Motorola was the business's high-end quality cellular phone.

Samsung was likewise reaping the benefits from increasing market share of luxury LCDs as given in case Display 3. The major factor, making the business allow to avail the chance is its mass production at low cost. Sony was the most significant competitor for Low K Dielectrics At Ibm 2 Case Study Help in LCD market, nevertheless, it had also begun joint venture with Samsung in 2003 for LCD manufacturing, lessening the competition for Samsung.

Porter's Competitive Technique

Low Expense Management strategy of porter is fully executed by Samsung the way they attain economies of scale by strengthening their core competencies of production. They always bring something innovative and new whether it's an item or a service.


Alternative Service 1

The Chief Marketing Officer (CMO) of Low K Dielectrics At Ibm 2 Case Study Help would develop a brand-new brand name image by targeting the more youthful generation of the specific nation. As, especially smart phones of Samsung are popular amongst the more youthful demographic.


1. It is the very best method to develop Consumer Life time Value (CLV) by developing a long-lasting relationship with consumers. Build commitment through providing value and reap the benefits for long-term, as research has revealed it is much cheaper to retain existing customers than to bring in brand-new ones.
2. Another pro of this option is that word of mouth spread faster among younger individuals and which in turn will bring in brand-new customers for my items.


1. Old clients who were associated with Samsung prior to might not like this new image the business is trying to represent.
2 It will incur additional expenses to reposition some items and it might not even bring success as the patterns alter really rapidly among the more youthful demographic.

Alternative solution 2.

It would be done by organizing training workshops during which value of marketing will be taught and numbers will be provided. Marketing environment must be developed internally initially as real marketing starts inside the corporation.


1. Its pro will be that all the marketing technique advocates will come out and likewise the opposite ones.


2. Its con can create a very unhealthy environment in the work environment, as individuals often resist change because they fear it.

Recognize the best option

Option is the finest as it plainly has more pros since when a Consumer Life time Value is built the company will profit from it till that consumer is alive and has acquiring power. Plus, our target clients are the younger generation which are bound to live longer than the present aging people. Samsung's primary objective is to produce commitment amongst its customers and make them redeemed it from them and even purchase their different items.

Implementation Plan

• Targeting younger generation through social marketing, developing a relate to them like Pepsi make with music. And set the expectations attainable and realistic.
• A team including best marketing and sales specialists must be assemble, and both views ought to be considered prior to protecting the resources needed to implement the plan.
• Thorough interaction of the strategy should be done as it is really important for everybody to be on the exact same page to make it work.
• Tasks and timelines must be develop and communicated accordingly to each person accountable.
• The manager ought to use a control panel which reveals the development of all the jobs which have been done or about to be done and by whom.
• The manager ought to keep an eye on and keep a continuous look at the overall and private efficiency.
Due to the fact that any new pattern or policy might come in due to which all the things already prepared have to be changed, • Everybody should be prepared to adjust midway. It's better to have contingency plans already prepared.
• At the end of the campaign the manager must interact the outcomes and if successful ought to celebrate with the team.

Spending plan

The M-net program revealed engaging analysis about the low and high growth potential areas and how much advertising budget plan ought to be designated accordingly. This modification the spending plan allotment of various countries and lots of managers were dissatisfied and argued but the analysis done by the program was accurate and showed figures like North America and Russia development possible warranted a 35% allowance while they were getting 45%. Whereas, China and Europe must be getting 42% but were rather offered 31%. It truly helped to fairly disperse the resources and record more consumers by investing more on advertisements on the high growth potential regions of the world.


Low K Dielectrics At Ibm 2 Case Study Solution is a leading 25 business in the world now and prepares to get ahead of Sony who sits currently at no. 20. Its constant investment in R&D and innovative practices have propelled them to new heights but for them its' just the start and they want to be amongst the leading 3 brands in the world. They completely turnaround from practically declaring bankruptcy during the Asian Financial Crisis to a world distinguished brand, understood for quality and development. Their value chain and their core competency their manufacturing capability, along-with global brand image structure have seen their sales go from 16 to 44.6 billion $ from 1997-- 2002. With further expansion in China and other emerging markets those numbers will only increase even more in the future. Their marketing efforts ought to be directed towards more youthful market amid the internal arguments about marketing and should develop Consumer Life time Worth as it will not just give them advantages now but will continue to gain it till the client life time. As the expense of keeping the consumer is much cheaper than bring in a brand-new one.