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Lowell General Physician Hospital Organization Case Study Solution & Analysis


Intro

Lowell General Physician Hospital Organization Case Study Help is a widely known global brand in technology market, established in 1938 by Lee Byung Chul, in South Korea. Lowell General Physician Hospital Organization deals in a great deal of product classifications consisting of Semiconductors, Telecommunications, Digital Media, Digital Appliances and a lot more other electronic products. Historically, the company's core clients consist of the Original Devices Manufacturers (OEMs), which utilized to offer Samsung items withtheir own trademark name. Till early 1990s, the core proficiency of Samsung depend on its low rate offerings than its rivals by making existing items at economies of scale. Its customer circle consists of Original Equipment Manufacturers (OEMs), who utilized to offer Lowell General Physician Hospital Organization Case Study Solution products with their own trademark name. Samsung was not merely understood outside Korea. There were also no or little interest in building the brand name worldwide. Marketing budget plan was controlled by production department with a prime focus on supplying inexpensive products.During the 1997 Asian Financial Crisis the company practically got insolvent, however with the Vision of Chairman Lee it entirely turn its fortune around and in 2002 was listed the top 25 most important company on the planet. When Kim was employed as a Chief Marketing Officer in 2000 the company was not even listed. He rearranged Samsung as a worldwide brand and informed his divisional supervisors to comprehend marketing and its significance. Now their objective is to arrive 10 by 2005.

Problem Declaration

Samsung's shift from a product based to a marketing company is not going as efficiently as planned.Overcoming the hesitation of divisional supervisors to integrate marketing efficiently is still a major challenge. Developing a consistent brand identity across the whole world and utilizing marketing techniques that finest fits the local culture is no easy job.
Executive Summary
Situational Analysis

Yun had a quite clear photo in his mind about how Lowell General Physician Hospital Organization Case Study Solution can change from a low end to a high end product company. He knew that improvement can only be done through positioning Samsung as a business using high-end products and this might just be done through high level of marketing.

In spite of having a clear vision about how to build Samsung brand, with a prospective assistance of its executives, Yun dealt with a number of marketing challenges in early years of its efforts.

Among the marketing obstacles for Yun was the perceptions of executives about the value of marketing. They considered marketing and selling as exact same tools and believed that quality items do not needed marketing for increasing sales. As their focus towards marketing was rather low in their previous organisation practices, and the present marketing requirement was excessive high, the gap was too larger and to fill this space with incorrect understandings about marketing was quite tough for Yun.

Along with it the product range of the business was increasing with the ripening of brand-new item ideas by the R&D sector of Samsung. Yun had a challenge to perform marketing preparation and to develop marketing spending plans for existing as well as for new products from the very start, and this would take a huge time.

A huge shift would be needed in current marketing expenses to develop the Lowell General Physician Hospital Organization Case Study Solution brand name. This would lead to increased marketing expenses for Samsung and might disrupt the administration relating to increased expenditures, as they hesitated to marketing expenditures formerly and an unexpected huge shiftwould make them disturb. This could result in declining executive assistance for international marketing. In this circumstance, Yun deals with a difficulty for validating increased marketing expenditures by showing the long term worth of huge marketing expenditures.

Internal Analysis
SWOT Analysis
Strengths


Samsung strengths depend on its huge product portfolio. Samsung has largest number of patents in the market with overall number of 15499 patents approved in US( USP). Big quantity of R&D spending has allowed the company to grow its item portfolio at a greater rate than its competitors. Lowell General Physician Hospital Organization Case Study Analysis spent about $13.079 billion on its R&D sector in 2016, which is 7.3% of its overall revenues.

Another strength of Lowell General Physician Hospital Organization Case Study Analysis is its ability to develop ingenious products at a continuous rate. It significant proves for the development and item designing of Samsung is that the company has received a lot of awards for its innovation and product style.

Unlike Apple and other rivals, Samsung is focused on producing devices which can be easily incorporated with any type of open source Operating System (OS) and software. This supplies Samsung an edge over Apple devices.
Porter's 5 Forces Analysis
Samsung's ability to produce luxury items at low cost of production is likewise among the major strength of Samsung as it enables the company to capture more market by providing quality items with cost control.

Weak points

Samsung's weak points are hidden in the business's reliance on outsourcing software for its gadgets due to business's inability in developing software application, unlike Sony. Lowell General Physician Hospital Organization Case Study Analysis also has low revenue margins as compare to Apple due to big distinction in the prices of Apple and Samsung with a much lower distinction in quality.

Opportunities

Opportunities for Lowell General Physician Hospital Organization Case Study Analysis lie in the growing Mobile phone market and the business's efficiency in the market. Samsung presently runs in about 80 nations and the company has an opportunity to increase its geographical expansion by moving towards more emerging markets outside Asia.

Risks

The dynamic industry environment of innovation industry present a serious threat on Samsung's survival and require the company to invest much of its profits share on R&D in order to endure in the long run. The marketplace saturation in industrialized nations i.e. saturation of mobile company is likewise a huge danger for the company's development in the existence of strong competitors like Apple.

4 P's of Marketing
Swot Analysis
Product

Samsung provides quality items and has a rather rich portfolio which caters to various sectors. LCD and mobile phones are the greatest items of Samsung, whereas DRAM is likewise not far behind in comparison of them.

• LCD/ TELEVISION
• Laptops.
• Mobile phones.
• Air conditioning unit.
• Desktop computer.
• Hard disk drives.
• Washing machines.
• Fridges.
• Cameras.
• Microwaves.
• Flash memory.
• DRAM.

Rate.

Lowell General Physician Hospital Organization Case Study Analysis utilizes both market competitive and market skimming pricing methods for its variety of products. In competitive rates it adjusts the rate according to the competition in order to gain advantage, whereas, it uses market skimming strategy where the product has actually an included value and by offering a few products it can reach break-even.

Location.

It has among the best supply chain networks, with retail suppliers, their own sole suppliers, E commerce channels like Amazon and so on. All its items are prompt provided to the selling place/ delivered to the consumers straight in case of online order.

Promo.
Vrio Analysis
It wasn't a popular company outside of Korea up until 1993. The management effort taken by their CEO has pressed them to market more efficiently outside the borders and now it has actually gone into the league of top 25 business in the world in simply 9 years. This is an impressive achievement regardless of the ongoing arguments amongst the managers about embracing marketing practices. It uses both offline & online channels of promotion to market their items. Paid item ads, social promo and digital advertisements are uses to produce awareness about Samsung items.

Worth Chain Analysis.

It's an analytical framework for identifying company activities that include value or competitive benefit for the company.

Incoming Logistics.

For its incoming logistics it owns various logistics companies as it subsidiaries. It looks after its providers and develops an unified relationship with them and even reduced their payment cycles to enhance this relationship further which includes value to their chain network.

Operations.

Samsung's core proficiency is its mass making it produces 90% of its items in-house. Divided into three different departments its operations are namely IT & Mobile Communications, Device Solutions and Consumer Electronics. It is preserving operation hubs worldwide to even more add value to its worth chain network.

Outbound Logistics.

Its outgoing logistics system performance is among the main reasons Lowell General Physician Hospital Organization Case Study Help is able to take on Apple. Samsung's own Electronic Logitec system plays a significant function in the outgoing logistics operations. It even carries out the jobs of collection of payment, settling insurance claims, etc. on behalf of Samsung.

Marketing and Sales.

Attracting target customer attention towards the product is done through marketing and sales to interact with them the value and competitive advantage the item offers. Lowell General Physician Hospital Organization Case Study Help advertising spending plan is continuously growing considering that they began their rearranging worldwide and will continue to do so as they are constantly aiming to expand and invest in high prospective development markets. The budget is spent on events, print and media ads, public relations and so on.

Samsung put their customers at the top and constantly make every effort to provide unmatchable consumer service requirements. By including a direct assistance line to call them 24 hours they have further increased the added value of Samsung service.

Division.

Lowell General Physician Hospital Organization Case Study Help has actually diversified market division, based upon its arrangement of wide variety of products to a great deal of customers. Samsung target consumer sections can be divided into 3 categories i.e. Lowell General Physician Hospital Organization Case Study Help IT and Mobile Communications, Samsung Customer Electronics and Samsung Device solutions.

Geographical.

Lowell General Physician Hospital Organization Case Study Analysis geographical segmentation is based upon 2 requirements i.e. area and density. Samsung serves about 80 nations worldwide with its products supplied to Urban along with Rural areas of the country. The Samsung is also growing its international presence and the business's versatility in finding its plants encourages global growth of Samsung.

Group.

Samsung produces products that can be used by both males and women. The target consumers for Samsung IT and mobile communication items have an age range of 18-65 with majority at a young or newly married life cycle stage. Apart from it, Samsung Customer Electronics are targeted to a consumer segment with an age range of 25-65.

Psychographic.

The psychographic division of Lowell General Physician Hospital Organization Case Study Solution s based upon the social class and the life style of the customer. Samsung target consumers on the basis of social class are mainly upper middle, middle and working class clients, as Samsung offer products like mobile phone not much less expensive i.e. Motorola in addition to not much expensive i.e. Apple. It supplies quality items to middle level consumers at a slightly high cost than others targeting the same sector.

Behavioural.

Lowell General Physician Hospital Organization Case Study Analysis majority target clients have distinct behavioural characteristics. It has clients with an enthusiastic, stylish and figured out personality with moderate level of loyalty towards the brand. Its customers have some degree of shift towards other renowned brands i.e. Apple. Most of Samsun clients desire quality in addition to expense control. They are drawn in towards Samsung because of its moderate rates with a level of quality.

Quantitative analysis.

Sales of Lowell General Physician Hospital Organization Case Study Solution has increased remarkably from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net revenue of.48 billion $ to 5.9 billion $. Digital media is the biggest selling classification of Samsung with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales.

Qualitative analysis.

Yes, this decision is based on the objective of Kim to target the younger audience and develop an international brand image of the business. Whereas, the core strength of the business is currently making but long gone are those days when great items were selling themselves. In the current age marketing is extremely important and companies can not succeed without it. Kim has already started to enhance the marketing activities of Samsung and very soon it will become one of its core strength like manufacturing if not much better.

VRIO.

Value.

Samsung runs designs, produces and offer a large portfolio of consumer electronic devices. It runs in an extremely competitive environment and has successfully placed itself as the maker of quality products. So, the response is yes.

Rarity.

As, said earlier that Lowell General Physician Hospital Organization Case Study Analysis operates in a highly competitive environment, which indicates all the business have similar products. So, the response for rarity is no.

Imitability.

Due to the nature of the industry, it is extremely easy for rivals to understand the performance of the items and quickly make their own designs. Yes, Samsung is only behind IBM in registering brand-new patents annually, but the advantage is very short term in this industry.

Company.

Chairman Lee has entirely turnaround Samsung, from going nearly insolvent throughout the Asian financial crisis of 1997 to the top 25 business on the planet. Certainly yes there is proper organization in the business and the results promote themselves.

External Ecological Analysis

PESTLE Analysis

Political

Being a multinational brand name spread practically in every country worldwide, majority of the environments like USA, Europe, China etc., are very conductive for its operations. It faces some political pressures in less developed nations where law and order scenario is not excellent. Latin American, African and some Asian nations fall in this classification, where political instability do have an impact on Lowell General Physician Hospital Organization Case Study Solution operations.

Economic

Purchasing power of consumers is crucial for business like Samsung to be successful and grow. Emerging markets like India, middle-eastern nations and so on supply development opportunities, whereas, due to economic crisis even the consumers of industrialized nations suffer badly. For this reason it is extremely crucial for the business to watch on the continuous financial situation of the nation before going into the marketplace.

Socio-Cultural

International companies need to face numerous social and cultural problems throughout its operations in a foreign country. Samsung has also dealt with numerous issues but have embraced to the regional environments of the majority of the nations extremely well. It has actually tailored its products, practices, policies and so on appropriately in order to succeed.

Technological

With a yearly expense of 2.4 billion dollars in Research study & Advancement, and with continuous innovative product launches, Lowell General Physician Hospital Organization Case Study Analysis is one of the leading ingenious business of the world. With a clear objective to be ahead of the rest when it comes to technological developments, Samsung has actually increased to the no 25 of the leading successful business of the world.

Legal

Each nation has their own laws and policies, being an international company Samsung have to strictly follow those laws in their jurisdictions. Failure to do so, will result in severe legal effects. So, it has to study or work with a regional law professional before starting its operations in a specific country.

Environmental

With the rising awareness amongst customers about the ethical & ecological violations of companies, Samsung has to make sure that it follows all the safety standards. Ecological damages, ethical misconducts are not appropriate and in some countries the repercussions can be really extreme. On the other hand it has to do some Corporate Social Obligation practices to reveal the residents that it appreciates their environment and people.

Porter's Five Forces

Danger of Alternative

Hazard of substitution for Samsung's each item classification is quite significant. Running in an exceptionally vibrant industry lead the business to deal with a high threat of substitution. Aspects for high danger of substitution for Lowell General Physician Hospital Organization Case Study Analysis Mobile phone consist of the existence of high number of suppliers and Market saturation in industrialized countries, which make the cost of changing for customers nearly no. Substitution threats for Samsung visual display lie in the altering lifestyle of clients. Consumers can switch to watching visuals at home towards outdoor activities. Along with it, Samsung printing options items are threatened by the increasing destination of customers towards cloud storage.

Competition Among Existing Companies:

The rivaly among Samsung and its close competitors is intense. The significant factor behind this is the approach of market saturation in numerous number of product classifications, requiring Samsung to present more innovative features in existing items and new innovative items to keep its growth. The significant competitors for Lowell General Physician Hospital Organization Case Study Solution samrtphones include Apple, Motorola, LG, Nokia, Huawei, OPPO etc.

Lowell General Physician Hospital Organization Case Study Analysis has a vast supply chain consisting of about 2700 suppliers across the world.( Samsung Sustainability Report, 2016) Supplier's bargaining power for Samsung is low as Samsung runs economies of scale and its orders are of prospective size and worth. These big orders make it possible for Samsung to negotiate rates with its suppliers. However, due to incapability of Lowell General Physician Hospital Organization Case Study Analysis to construct its own software application, it has to outsource its software development to Google, which ends up being a prospective supplier of software for Samsung, leading to high bargaining power of Google. Although, in most of cases Samsung has a power to negotiate prices, but it supply significant costs to its providers to develop a strong supply chain and to have strong relationships with its providers.

Bargaining Power of Buyers:

Haggling power of buyers for numerous number of product categories of Samsung is intense. Among the factor resulting in the intense bargaining power is the schedule of large number of competitors in almost each product category i.e. rivals of Samsung Mobile phone, with a very little distinction. The high accessibility of providers of Smart devices with minimum distinction, make the switching cost for buyers practically zero, for this reason increasing the bargaining power of buyers. Market saturation in the majority of the product categories also make the bargaining power of buyers more intense in for Lowell General Physician Hospital Organization Case Study Solution. In spite of igh bargaining power Samsung is quite efficient in selling its products at a greater cost than much of its rivals, due to high-end quality item and a fair brand image.

Risk of New Entrants:

Danger of brand-new entrants for Samsung is quite low. Among the significant element for low threat of new entrants is the high competitors in the industry. The requirement of huge quantity of capital to enter in the market is also among the potential barrier to entry. Along with it, requirement of substantial expertise and research and advancement expenditures for survival in the market also make brand-new entrants hesitant to enter in the marketplace. Market saturation is also among the barrier of entry in innovation market. High bargaining power of suppliers require the gamers in the market to charge as low costs as possible and this can only be attained by production effectiveness. Brand-new companies, in bulk cases, lack the production efficiency, hence increasing the threats for entrance in the technology market.

Competitive Analysis

Samsung's high item diversification provides it distinction from its competitors. It is one of the 3 top brands by market share. Unlikely to its close competitors including Sony, Intel and Nokia, who focus majority on a single item category with Sony concentrating on customer electronic devices, Nokia on cell phones and Intel on chips, Samsung had a huge R&D costs on all of its item classifications which make it possible for the business to earn prospective income from sales of almost all of its items. (See Exhibit) Nevertheless, due to the large product variety the business faces high number of rivals.

The company ranks first in 4 product categories i.e. DRAM Chips, LCD Displays, Big Screen TVs and Microwave ovens, in regards to global market share, among 8 various product classifications. Samsung was the global leader in manufacturing DRAM, SRAM and NAND flash chips. Although, Samsung incomes from chips was less than Intel but its profits from chips was growing faster than Intel and has grown near the revenue levels of Intel, as given in the case Exhibition 2.

Along with the chips Samsung mobile market was also flourishing at a high rate than its competitors i.e. Motorola and Nokia. Samsung's cellular phone's sales development was 51% as compare to Motorola with just 4% and Nokia with absolutely no sales growth. The significant reson behind Samsung's high growth despite of greater prices than Nokia and Motorola was the company's high-end quality mobile phone.

Samsung was also profiting from increasing market share of high end LCDs as given in case Exhibition 3. The major factor, making the business allow to obtain the opportunity is its mass production at low cost. Sony was the biggest rival for Lowell General Physician Hospital Organization Case Study Solution in LCD market, nevertheless, it had also started joint endeavor with Samsung in 2003 for LCD producing, decreasing the competition for Samsung.

Porter's Competitive Method

Low Expense Leadership strategy of porter is fully carried out by Samsung the way they attain economies of scale by enhancing their core competencies of production. They constantly bring something brand-new and ingenious whether it's an item or a service.

Alternatives

Alternative Solution 1

The Chief Marketing Officer (CMO) of Lowell General Physician Hospital Organization Case Study Help would create a brand-new brand name image by targeting the younger generation of the particular nation. As, specifically mobile phones of Samsung are popular amongst the younger market.

Pros

1. It is the best strategy to build Client Lifetime Value (CLV) by producing a long-lasting relationship with consumers. Build commitment through providing worth and profit for long-lasting, as research has actually revealed it is more affordable to maintain present customers than to draw in new ones.
2. Another pro of this alternative is that word of mouth spread more quickly among younger individuals and which in turn will bring in new customers for my items.

Cons

1. Old clients who were associated with Samsung prior to may not like this new image the business is attempting to portray.
2 It will incur further costs to rearrange some items and it might not even bring success as the patterns change really rapidly amongst the more youthful group.

Alternative option 2.

Samsung has actually made making its core competency for the many part of their business and due to which its managers are not scared to totally step out of their convenience zone. It would be done by setting up training workshops during which value of marketing will be taught and numbers will be offered. Failure to get the passing ratings will get demoted. Marketing environment need to be developed internally initially as real marketing starts inside the corporation.

Pros

1. Its pro will be that all the marketing technique supporters will come out and also the opposite ones.

Cons

2. Its con can create a very unhealthy environment in the work environment, as individuals frequently resist change due to the fact that they fear it.

Identify the very best option

Very first alternative is the best as it plainly has more pros due to the fact that once a Client Lifetime Worth is constructed the business will benefit from it till that customer is alive and has purchasing power as well. Plus, our target customers are the younger generation which are bound to live longer than the existing old age individuals. Samsung's main goal is to produce loyalty amongst its clients and make them redeemed it from them and even buy their different items.

Implementation Plan

• Targeting more youthful generation through social marketing, developing a relate to them like Pepsi make with music. And set the expectations sensible and achievable.
• A team consisting of finest marketing and sales specialists ought to be assemble, and both views should be taken into account before securing the resources needed to implement the plan.
• Thorough communication of the plan should be done as it is very essential for everyone to be on the very same page to make it work.
• Tasks and timelines must be build and interacted accordingly to each individual accountable.
• The supervisor must utilize a dashboard which reveals the development of all the jobs which have actually been done or about to be done and by whom.
• The supervisor need to keep track of and keep a consistent look at the general and specific efficiency.
• Everybody need to be willing to adjust midway because any brand-new trend or policy might come in due to which all the important things already planned need to be changed. It's better to have contingency strategies currently prepared.
• At the end of the campaign the supervisor should communicate the results and if successful must commemorate with the team.

Budget

This change the budget plan allowance of many supervisors and various countries were dissatisfied and argued but the analysis done by the program was precise and revealed figures like North America and Russia growth potential warranted a 35% allowance while they were receiving 45%. It actually assisted to relatively distribute the resources and capture more consumers by investing more on ads on the high growth capacity areas of the world.
Recommendations
Conclusion

Its continuous financial investment in R&D and ingenious practices have actually propelled them to brand-new heights however for them its' only the start and they want to be amongst the top 3 brands in the world. Their marketing efforts ought to be directed towards more youthful group amidst the internal arguments about marketing and need to develop Customer Life time Worth as it will not only give them advantages now however will continue to reap it till the customer lifetime. As the cost of retaining the consumer is much more affordable than drawing in a brand-new one.