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Lowell General Physician Hospital Organization Case Study Solution & Analysis


Intro

Lowell General Physician Hospital Organization Case Study Solution is a popular worldwide brand in technology industry, founded in 1938 by Lee Byung Chul, in South Korea. Lowell General Physician Hospital Organization deals in large number of product classifications including Semiconductors, Telecom, Digital Media, Digital Appliances and many more other electronic items. Historically, the business's core consumers consist of the Original Devices Manufacturers (OEMs), which used to offer Samsung items withtheir own brand name. Till early 1990s, the core competency of Samsung depend on its low cost offerings than its rivals by producing existing items at economies of scale. Its customer circle consists of Original Devices Manufacturers (OEMs), who utilized to offer Lowell General Physician Hospital Organization Case Study Solution products with their own brand. Samsung was not merely understood outside Korea. There were also no or little interest in building the brand globally. Marketing spending plan was controlled by production department with a prime focus on providing cheap products.During the 1997 Asian Financial Crisis the company nearly got insolvent, however with the Vision of Chairman Lee it completely turn its fortune around and in 2002 was listed the leading 25 most important business on the planet. When Kim was employed as a Chief Marketing Officer in 2000 the business was not even listed. He repositioned Samsung as an international brand and educated his divisional managers to understand marketing and its value. Now their objective is to arrive 10 by 2005.

Issue Declaration

Samsung's shift from a product based to a marketing company is not going as smoothly as planned.Overcoming the reluctance of divisional supervisors to include marketing effectively is still a major challenge. Developing a consistent brand name identity across the whole world and employing marketing techniques that best fits the regional culture is no simple job.

Situational Analysis

Yun had a rather clear photo in his mind about how Lowell General Physician Hospital Organization Case Study Analysis can change from a low end to a high end product company. He knew that improvement can only be done through placing Samsung as a business providing high-end items and this could just be done through high level of marketing.

In spite of having a clear vision about how to develop Samsung brand name, with a prospective assistance of its executives, Yun dealt with a number of marketing obstacles in early years of its efforts.

One of the marketing challenges for Yun was the perceptions of executives about the worth of marketing. They considered marketing and selling as same tools and thought that quality products do not needed marketing for increasing sales. As their focus towards marketing was rather low in their previous business practices, and the existing marketing requirement was too much high, the space was too broader and to fill this space with incorrect perceptions about marketing was quite challenging for Yun.

Along with it the item variety of the business was increasing with the ripening of brand-new product ideas by the R&D sector of Samsung. Yun had a challenge to carry out marketing preparation and to create marketing budget plans for existing as well as for new products from the very start, and this would take a big time.

A substantial shift would be needed in existing marketing expenditures to develop the Lowell General Physician Hospital Organization Case Study Solution brand name. This would lead to increased marketing expenses for Samsung and might disturb the administration regarding increased expenditures, as they were reluctant to marketing expenditures formerly and an unexpected big shiftwould make them interrupt. This might result in decreasing executive support for global marketing. In this circumstance, Yun deals with an obstacle for justifying increased marketing expenses by showing the long term value of big marketing expenses.

Internal Analysis
SWOT Analysis
Strengths


Lowell General Physician Hospital Organization Case Study Solution strengths lie in its big item portfolio. Samsung has largest number of patents in the industry with overall number of 15499 patents approved in United States( USP).

Another strength of Lowell General Physician Hospital Organization Case Study Analysis is its ability to develop ingenious products at a continuous rate. It major proves for the development and product creating of Samsung is that the company has actually received many awards for its development and item style.

Unlike Apple and other competitors, Samsung is focused on producing devices which can be quickly integrated with any type of open source Os (OS) and software application. This provides Samsung an edge over Apple gadgets.

Samsung's capability to produce luxury items at low expense of production is also among the major strength of Samsung as it makes it possible for the company to capture more market by supplying quality items with cost control.

Weaknesses

Samsung's weaknesses are concealed in the company's reliance on outsourcing software application for its devices due to business's inability in developing software application, unlike Sony. Lowell General Physician Hospital Organization Case Study Analysis also has low profit margins as compare to Apple due to huge difference in the rates of Apple and Samsung with a much lesser distinction in quality.

Opportunities

Opportunities for Lowell General Physician Hospital Organization Case Study Analysis lie in the growing Smartphone market and the company's efficiency in the market. Samsung currently runs in about 80 nations and the company has a chance to increase its geographical growth by moving towards more emerging markets outside Asia.

Dangers

The vibrant market environment of technology industry present an extreme threat on Samsung's survival and require the business to invest much of its incomes share on R&D in order to endure in the long run. The market saturation in developed nations i.e. saturation of mobile company is also a huge risk for the business's development in the presence of strong rivals like Apple.

4 P's of Marketing

Product

Lowell General Physician Hospital Organization Case Study Analysis provides quality products and has a quite rich portfolio which caters to various sections. The majority of the items are in the top three of their particular industries. LCD and cellphones are the biggest products of Samsung, whereas DRAM is also not far behind in contrast of them. Following is the line of product of Samsung:

• LCD/ TV
• Laptops.
• Mobile phones.
• A/c.
• Computer.
• Hard disks.
• Washer.
• Refrigerators.
• Cameras.
• Microwaves.
• Flash memory.
• DRAM.

Cost.

Lowell General Physician Hospital Organization Case Study Analysis utilizes both market competitive and market skimming rates techniques for its wide array of products. In competitive rates it changes the cost according to the competitors in order to acquire benefit, whereas, it uses market skimming strategy where the item has an included value and by selling a couple of products it can reach break-even.

Place.

It has among the best supply chain networks, with retail distributors, their own sole distributors, E commerce channels like Amazon and so on. All its products are prompt provided to the selling location/ provided to the customers straight in case of online order.

Promo.

It uses both offline & online channels of promotion to market their products. Paid item ads, social promotion and digital ads are utilizes to develop awareness about Samsung products.

Worth Chain Analysis.

It's an analytical structure for identifying organisation activities that include worth or competitive advantage for the business.

Incoming Logistics.

For its inbound logistics it owns different logistics companies as it subsidiaries. It looks after its providers and develops a harmonious relationship with them and even minimized their payment cycles to boost this relationship further which includes worth to their chain network.

Operations.

Samsung's core competency is its mass making it produces 90% of its products in-house. Divided into 3 various departments its operations are specifically IT & Mobile Communications, Gadget Solutions and Customer Electronics. It is maintaining operation hubs worldwide to further add value to its value chain network.

Outbound Logistics.

Its outbound logistics system efficiency is one of the main reasons Lowell General Physician Hospital Organization Case Study Analysis has the ability to compete with Apple. Samsung's own Electronic Logitec system plays a major role in the outgoing logistics operations. It even performs the jobs of collection of payment, settling insurance claims, etc. on behalf of Samsung.

Marketing and Sales.

Drawing in target customer attention towards the item is done through marketing and sales to interact with them the value and competitive benefit the item provides. Lowell General Physician Hospital Organization Case Study Solution marketing budget is constantly on the rise because they started their rearranging worldwide and will continue to do so as they are continuously aiming to invest and broaden in high potential growth markets. The budget plan is spent on events, print and media ads, public relations and so on.

Samsung put their clients at the top and constantly make every effort to deliver unmatchable client service requirements. By including a direct assistance line to contact them 24 hours they have actually even more increased the included worth of Samsung service.

Division.

Lowell General Physician Hospital Organization Case Study Help has diversified market segmentation, based upon its arrangement of wide variety of items to a great deal of customers. Samsung target client sections can be divided into 3 categories i.e. Lowell General Physician Hospital Organization Case Study Help IT and Mobile Communications, Samsung Consumer Electronics and Samsung Device services.

Geographic.

Lowell General Physician Hospital Organization Case Study Help geographic division is based upon 2 requirements i.e. region and density. Samsung serves about 80 countries worldwide with its items provided to Urban in addition to Rural areas of the country. The Samsung is also growing its international presence and the company's flexibility in locating its plants encourages worldwide growth of Samsung.

Demographic.

Samsung produces products that can be utilized by both males and females. The target customers for Samsung IT and mobile interaction products have an age range of 18-65 with bulk at a young or recently wed life cycle stage. Apart from it, Samsung Consumer Electronic devices are targeted to a customer segment with an age variety of 25-65.

Psychographic.

The psychographic segmentation of Lowell General Physician Hospital Organization Case Study Solution s based upon the social class and the life style of the consumer. Samsung target clients on the basis of social class are generally upper middle, middle and working class consumers, as Samsung offer items like cellular phone not much cheaper i.e. Motorola along with very little pricey i.e. Apple. It supplies quality items to middle level consumers at a slightly high price than others targeting the same section.

Behavioural.

Lowell General Physician Hospital Organization Case Study Help bulk target customers have unique behavioural characteristics. It has clients with an ambitious, trendy and identified personality with moderate level of commitment towards the brand. Its customers have some degree of shift towards other distinguished brand names i.e. Apple. Most of Samsun clients desire quality along with expense control. Because of its moderate prices with a degree of quality, they are brought in towards Samsung.

Quantitative analysis.

Sales of Lowell General Physician Hospital Organization Case Study Help has increased remarkably from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net profit of.48 billion $ to 5.9 billion $. Digital media is the biggest selling classification of Samsung with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales.

Qualitative analysis.

Yes, this decision is based on the mission of Kim to target the younger audience and develop a worldwide brand name picture of the business. Whereas, the core strength of the company is presently manufacturing however long gone are those days when good products were offering themselves. In the present age marketing is extremely important and business can not prosper without it. Kim has actually currently started to strengthen the marketing activities of Samsung and very soon it will turn into one of its core strength like producing if not much better.

VRIO.

Worth.

Samsung operates designs, manufactures and offer a large portfolio of consumer electronic devices. It operates in a very competitive environment and has successfully placed itself as the maker of quality products. The response is yes.

Rarity.

As, stated previously that Lowell General Physician Hospital Organization Case Study Help runs in a highly competitive environment, which means all the business have comparable products. So, the answer for rarity is no.

Imitability.

Due to the nature of the industry, it is extremely easy for rivals to understand the functionality of the items and quickly make their own designs. Yes, Samsung is only behind IBM in signing up new patents each year, however the benefit is extremely short-term in this market.

Organization.

Chairman Lee has totally turn-around Samsung, from going almost bankrupt throughout the Asian monetary crisis of 1997 to the top 25 business in the world. Absolutely yes there is proper organization in the company and the outcomes promote themselves.

External Ecological Analysis

PESTLE Analysis

Political

Being an international brand spread nearly in every nation worldwide, majority of the environments like U.S.A., Europe, China etc., are really conductive for its operations. It deals with some political pressures in less industrialized nations where law and order situation is not great. Latin American, African and some Asian nations fall in this category, where political instability do have an impact on Lowell General Physician Hospital Organization Case Study Help operations.

Economic

Buying power of customers is essential for business like Samsung to grow and prosper. Emerging markets like India, middle-eastern countries and so on supply growth opportunities, whereas, due to economic crisis even the consumers of developed countries suffer terribly. Thus it is very important for the company to keep an eye on the continuous economic circumstance of the country before going into the marketplace.

Socio-Cultural

Multinational companies need to deal with various social and cultural problems throughout its operations in a foreign nation. Samsung has also dealt with lots of concerns but have embraced to the local environments of most of the countries incredibly well. It has customized its products, practices, policies etc. appropriately in order to succeed.

Technological

With an annual expense of 2.4 billion dollars in Research study & Advancement, and with continuous innovative item launches, Lowell General Physician Hospital Organization Case Study Analysis is one of the top innovative companies of the world. With a clear objective to be ahead of the rest when it concerns technological advancements, Samsung has actually risen to the no 25 of the top successful business of the world.

Legal

Each nation has their own laws and policies, being a multinational business Samsung need to strictly follow those laws in their jurisdictions. Failure to do so, will lead to severe legal consequences. It has to study or hire a local law specialist before starting its operations in a particular nation.

Environmental

With the rising awareness amongst consumers about the environmental & ethical offenses of companies, Samsung has to ensure that it follows all the security guidelines. Ecological damages, ethical misconducts are not appropriate and in some nations the effects can be really extreme. On the other hand it needs to do some Corporate Social Responsibility practices to reveal the locals that it appreciates their environment and people.

Porter's Five Forces

Risk of Substitution

Hazard of alternative for Samsung's each product category is rather significant. Factors for high threat of alternative for Lowell General Physician Hospital Organization Case Study Help Smart device include the presence of high number of providers and Market saturation in developed nations, which make the cost of switching for consumers nearly no. Along with it, Samsung printing options items are threatened by the increasing attraction of consumers towards cloud storage.

Competition Amongst Existing Firms:

The rivaly amongst Samsung and its close competitors is extreme. The significant reason behind this is the method of market saturation in different number of product categories, forcing Samsung to present more ingenious functions in existing items and new innovative items to keep its growth. Other element for the intense rivalry among the competitors is the little product distinction amongst the items. The popular players in the technology market are quite aware of the importance of R&D costs for their survival and are facing a race of marketing and R&D spending, to catch the marketplace. The major competitors for Lowell General Physician Hospital Organization Case Study Solution samrtphones consist of Apple, Motorola, LG, Nokia, Huawei, OPPO etc. High competition rivalry results in the changing market shares which can be seen in Display F.

Bargaining Power of Suppliers:

Lowell General Physician Hospital Organization Case Study Solution has a large supply chain including about 2700 providers throughout the world.( Samsung Sustainability Report, 2016) Provider's bargaining power for Samsung is low as Samsung runs economies of scale and its orders are of prospective size and worth. These huge orders allow Samsung to work out prices with its providers. However, due to incapability of Lowell General Physician Hospital Organization Case Study Analysis to construct its own software application, it needs to outsource its software development to Google, which ends up being a prospective provider of software application for Samsung, leading to high bargaining power of Google. Although, in most of cases Samsung has a power to work out prices, however it offer significant rates to its suppliers to build a strong supply chain and to have strong relationships with its suppliers.

Bargaining Power of Buyers:

Negotiating power of buyers for numerous variety of product classifications of Samsung is extreme. One of the aspect leading to the extreme bargaining power is the accessibility of a great deal of rivals in practically each product category i.e. competitors of Samsung Smartphone, with an extremely little distinction. The high accessibility of providers of Smartphones with minimum differentiation, make the switching expense for buyers practically no, thus increasing the bargaining power of buyers. Market saturation in the majority of the item classifications likewise make the bargaining power of purchasers more extreme in for Lowell General Physician Hospital Organization Case Study Help. In spite of igh bargaining power Samsung is rather efficient in selling its items at a higher rate than much of its rivals, due to high-end quality item and a reasonable brand image.

Threat of New Entrants:

Threat of new entrants for Lowell General Physician Hospital Organization Case Study Analysis is rather low. Along with it, requirement of substantial proficiency and research and advancement expenses for survival in the industry likewise make brand-new entrants reluctant to enter in the market. Market saturation is also one of the barrier of entry in technology market.

Competitive Analysis

Samsung's high item diversity supplies it distinction from its rivals. Unlikely to its close competitors including Sony, Intel and Nokia, who focus bulk on a single product category with Sony focusing on customer electronic devices, Nokia on cell phones and Intel on chips, Lowell General Physician Hospital Organization Case Study Analysis had a huge R&D spending on all of its product classifications which allow the company to earn potential income from sales of nearly all of its products.

The business ranks initially in 4 product classifications i.e. DRAM Chips, LCD Displays, Big Screen Televisions and Microwave, in terms of worldwide market share, amongst 8 different product categories. Samsung was the worldwide leader in manufacturing DRAM, SRAM and NAND flash chips. Although, Samsung revenues from chips was less than Intel but its revenues from chips was growing quicker than Intel and has grown close to the profits levels of Intel, as given up the case Exhibition 2.

Along with the chips Samsung mobile market was also flourishing at a high rate than its competitors i.e. Motorola and Nokia. Samsung's mobile phone's sales growth was 51% as compare to Motorola with only 4% and Nokia with absolutely no sales growth. The major reson behind Samsung's high growth despite of greater costs than Nokia and Motorola was the business's high-end quality cell phones.

Samsung was also reaping the benefits from increasing market share of high end LCDs as given in case Display 3. The significant factor, making the company make it possible for to avail the opportunity is its mass production at low cost. Sony was the biggest rival for Lowell General Physician Hospital Organization Case Study Solution in LCD market, however, it had actually also started joint endeavor with Samsung in 2003 for LCD manufacturing, decreasing the competitors for Samsung.

Porter's Competitive Strategy

Low Expense Management method of porter is totally implemented by Samsung the way they achieve economies of scale by strengthening their core proficiencies of production. Even to the point that their rival SONY decided to form an alliance with them to make for them, since they were unable to take on them on low expense. Differentiation is another method well carried out by Samsung by continuous financial investment in the R&D and staying ahead of the competition. They always bring something new and ingenious whether it's an item or a service.

Alternatives

Alternative Service 1

The Chief Marketing Officer (CMO) of Lowell General Physician Hospital Organization Case Study Solution would produce a new brand name image by targeting the more youthful generation of the particular nation. As, particularly smart phones of Samsung are preferred amongst the more youthful market.

Pros

1. It is the best method to construct Consumer Lifetime Worth (CLV) by developing a long-term relationship with consumers. Build commitment through delivering worth and profit for long-lasting, as research study has revealed it is much cheaper to retain present clients than to attract brand-new ones.
2. Another pro of this alternative is that word of mouth spread faster amongst younger individuals and which in turn will generate brand-new clients for my items.

Cons

1. Old consumers who were associated with Samsung before may not like this new image the company is trying to depict.
2 It will incur additional costs to rearrange some products and it may not even bring success as the trends change really rapidly amongst the more youthful demographic.

Alternative solution 2.

It would be done by setting up training workshops throughout which significance of marketing will be taught and numbers will be given. Marketing environment must be produced internally first as real marketing begins inside the corporation.

Pros

1. Its pro will be that all the marketing approach supporters will come out and also the opposite ones.

Cons

2. Its con can produce an extremely unhealthy environment in the workplace, as individuals frequently resist change since they fear it.

Determine the best alternative

Option is the best as it clearly has more pros due to the fact that when a Consumer Life time Value is constructed the business will benefit from it till that client is alive and has buying power. Plus, our target consumers are the younger generation which are bound to live longer than the present aging people. However, Samsung's primary objective is to produce loyalty amongst its clients and make them bought it from them and even purchase their various items too.

Implementation Plan

• Targeting more youthful generation through social marketing, developing a link with them like Pepsi do with music. And set the expectations achievable and realistic.
• A team including best marketing and sales experts ought to be put together, and both views should be considered before securing the resources required to carry out the plan.
• Thorough communication of the strategy ought to be done as it is really important for everybody to be on the exact same page to make it work.
• Jobs and timelines need to be construct and communicated appropriately to each individual accountable.
• The manager must utilize a dashboard which reveals the development of all the jobs which have been done or about to be done and by whom.
• The manager need to monitor and keep a consistent look at the private and total performance.
• Everyone must want to adjust midway since any new pattern or policy may come in due to which all the things already planned need to be adjusted. It's better to have contingency plans currently prepared.
• At the end of the project the manager must interact the results and if successful need to commemorate with the team.

Budget

This modification the budget plan allowance of different countries and lots of managers were unhappy and argued but the analysis done by the program was precise and revealed figures like North America and Russia growth potential merited a 35% allowance while they were receiving 45%. It actually helped to fairly distribute the resources and capture more consumers by spending more on advertisements on the high development capacity regions of the world.

Conclusion

Its continuous investment in R&D and innovative practices have moved them to new heights however for them its' only the start and they want to be among the leading 3 brand names in the world. Their marketing efforts must be directed towards more youthful market amidst the internal arguments about marketing and should produce Consumer Life time Value as it will not just provide them benefits now however will continue to reap it till the consumer life time. As the cost of retaining the client is much cheaper than drawing in a brand-new one.