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Luca De Meo Speaks At Harvard Business School 2 Case Study Solution and Analysis


Historically, the business's core customers consist of the Original Devices Manufacturers (OEMs), which used to sell Luca De Meo Speaks At Harvard Business School 2 Case Study Solution products withtheir own brand name. Its client circle consists of Original Equipment Manufacturers (OEMs), who used to sell Venture products with their own brand name. He rearranged Org as a global brand and informed his divisional managers to understand marketing and its importance.

Problem Statement

Corp's transition from an item based to a marketing company is not going as efficiently as planned.Overcoming the hesitation of divisional managers to incorporate marketing effectively is still a significant obstacle. Producing a consistent brand name identity throughout the entire world and utilizing marketing techniques that best fits the regional culture is no easy job.
Executive Summary
Situational Analysis

Luca De Meo Speaks At Harvard Business School 2 Case Study Help efforts for building its trademark name throughout the world was begun after presenting the "new management effort" by Chairman Lee in 1993. The objective was to transform Organization from an inexpensive OEM to a high value-added item provider. To make the vision of Corporation a reality, Chairman Lee selected Yun as a vice chairman in 1997. Yun had a rather clear picture in his mind about how Business can change from a low end to a luxury product service provider. He knew that transformation can just be done through placing Organization as a company providing high-end products and this might only be done through high level of marketing.

In spite of having a clear vision about how to develop Corporation brand name, with a possible support of its executives, Yun dealt with several marketing challenges in early years of its efforts.

One of the marketing difficulties for Yun was the understandings of executives about the value of marketing. They considered marketing and selling as exact same tools and thought that quality items do not needed marketing for increasing sales. As their focus towards marketing was quite low in their previous organisation practices, and the present marketing requirement was excessive high, the space was too larger and to fill this space with incorrect perceptions about marketing was rather difficult for Yun.

Along with it the item range of the business was increasing with the ripening of new item ideas by the R&D sector of Company. Yun had an obstacle to perform marketing planning and to develop marketing spending plans for existing as well as for brand-new products from the very start, and this would take a huge time.

A big shift would be required in present marketing expenditures to build the Luca De Meo Speaks At Harvard Business School 2 Case Study Help brand name. This would result in increased marketing expenditures for Organization and might disturb the administration relating to increased costs, as they hesitated to marketing expenses previously and an unexpected huge shiftwould make them interrupt. This might result in declining executive assistance for global marketing. In this circumstance, Yun faces an obstacle for justifying increased marketing expenditures by showing the long term value of big marketing expenses.

Internal Analysis
SWOT Analysis

Luca De Meo Speaks At Harvard Business School 2 Case Study Analysis strengths lie in its huge product portfolio. Business has largest number of patents in the market with total number of 15499 patents approved in US( USP).

Another strength of Luca De Meo Speaks At Harvard Business School 2 Case Study Solution is its ability to establish ingenious products at a constant rate. It significant shows for the innovation and item developing of Enterprise is that the company has received a lot of awards for its development and product style.

Unlike Apple and other rivals, Corp is focused on producing devices which can be quickly incorporated with any type of open source Os (OS) and software. This provides Business an edge over Apple devices.
Porter's 5 Forces Analysis
Organization's ability to produce high end products at low expense of production is also among the major strength of Corp as it enables the company to capture more market by supplying quality items with cost control.


Luca De Meo Speaks At Harvard Business School 2 Case Study Help weaknesses are hidden in the company's dependence on outsourcing software for its devices due to business's failure in developing software, unlike Sony. Org likewise has low profit margins as compare to Apple due to huge difference in the rates of Apple and Corp with a much lesser difference in quality. The varied focus of the business due to large number of products in its portfolio, result in the less effective production and make the business unable to charge greater prices like Apple. The company is likewise inefficient in handling its patents and regularly deals with the problem of patent violation.


Opportunities for Luca De Meo Speaks At Harvard Business School 2 Case Study Solution lie in the growing Mobile phone market and the business's efficiency in the market. Corporation presently runs in about 80 nations and the business has an opportunity to increase its geographical growth by moving towards more emerging markets outside Asia.


The vibrant market environment of innovation industry position an extreme risk on Business's survival and force the business to invest much of its revenues share on R&D in order to endure in the long run. The marketplace saturation in developed nations i.e. saturation of mobile company is also a big danger for the company's growth in the presence of strong rivals like Apple.

4 P's of Marketing
Swot Analysis

Organization provides quality products and has a rather rich portfolio which caters to different segments. LCD and mobile phones are the biggest items of Business, whereas DRAM is likewise not far behind in contrast of them.

• Laptops.
• Smart phone.
• Air conditioner.
• Computer.
• Hard disks.
• Washer.
• Fridges.
• Video cameras.
• Microwaves.
• Flash memory.


Luca De Meo Speaks At Harvard Business School 2 Case Study Analysis uses both market competitive and market skimming prices strategies for its wide array of items. In competitive pricing it adjusts the rate according to the competition in order to get advantage, whereas, it utilizes market skimming strategy where the item has an included worth and by selling a couple of products it can reach break-even.


It has among the best supply chain networks, with retail distributors, their own sole distributors, E commerce channels like Amazon and so on. All its items are prompt supplied to the selling place/ provided to the consumers directly in case of online order.

Vrio Analysis
It utilizes both offline & online channels of promotion to market their items. Paid product ads, social promotion and digital advertisements are uses to create awareness about Corp products.

Value Chain Analysis.

It's an analytical structure for recognizing company activities that add value or competitive advantage for the company.

Incoming Logistics.

It has one of the most efficient and effective supply chain network and has more than 2700 providers across different markets around the globe. Practically 80% of which is based in Asia and the staying around the world. For its incoming logistics it owns different logistics firms as it subsidiaries. It cares for its suppliers and produces an unified relationship with them and even lowered their payment cycles to improve this relationship further which adds value to their chain network.


Company's core proficiency is its mass making it produces 90% of its items in-house. Divided into three different divisions its operations are namely IT & Mobile Communications, Device Solutions and Customer Electronic Devices. It is keeping operation centers worldwide to even more add value to its value chain network.

Outbound Logistics.

Its outgoing logistics system efficiency is among the main factors Luca De Meo Speaks At Harvard Business School 2 Case Study Solution is able to take on Apple. Venture's own Electronic Logitec system plays a significant role in the outbound logistics operations. It even carries out the jobs of collection of payment, settling insurance claims, etc. on behalf of Corp.

Marketing and Sales.

Drawing in target consumer attention towards the product is done through marketing and sales to communicate with them the worth and competitive advantage the product offers. Luca De Meo Speaks At Harvard Business School 2 Case Study Solution advertising spending plan is continually rising considering that they started their rearranging worldwide and will continue to do so as they are continuously wanting to invest and broaden in high possible development markets. The spending plan is invested in occasions, print and media ads, public relations and so on.

Corporation Service. Venture put their clients at the top and continually aim to deliver unmatchable client service standards. As after sales service is ending up being incredibly crucial to keep customers delighted and engaged, they even perform surveys through 3rd parties to find out their consumer's feedback and execute it in the favorable way to reduce or if possible completely eliminate their consumer concerns. By adding a direct support line to contact them 24 hours they have actually further increased the included value of Luca De Meo Speaks At Harvard Business School 2 Case Study Help service.


Luca De Meo Speaks At Harvard Business School 2 Case Study Help has diversified market division, based upon its provision of wide variety of items to large number of customers. Corp target customer sectors can be divided into 3 classifications i.e. Luca De Meo Speaks At Harvard Business School 2 Case Study Solution IT and Mobile Communications, Enterprise Customer Electronic Devices and Org Gadget options.


Luca De Meo Speaks At Harvard Business School 2 Case Study Help geographic division is based upon 2 criteria i.e. area and density. Business serves about 80 countries worldwide with its items offered to Urban as well as Backwoods of the country. The Venture is likewise growing its global presence and the company's versatility in finding its plants motivates worldwide expansion of Org.


The group division of Luca De Meo Speaks At Harvard Business School 2 Case Study Help is based upon gender, age, life-cycle stage and occupation. Company produces products that can be used by both women and males. The target customers for Enterprise IT and mobile communication items have an age variety of 18-65 with majority at a young or freshly married life cycle phase. They are mostly trainees, employees and professionals. Apart from it, Enterprise Customer Electronic devices are targeted to a customer segment with an age series of 25-65. They are mainly experts and staff members. Org Device Solutions are targeted at students, employees and experts with an age variety of 25-65.


The psychographic division of Luca De Meo Speaks At Harvard Business School 2 Case Study Help s based upon the social class and the lifestyle of the consumer. Corp target clients on the basis of social class are mainly upper middle, middle and working class clients, as Organization sell products like mobile phone not much more affordable i.e. Motorola in addition to not much costly i.e. Apple. It offers quality products to middle level customers at a somewhat high rate than others targeting the very same sector.


Luca De Meo Speaks At Harvard Business School 2 Case Study Help bulk target clients have distinct behavioural characteristics. It has customers with an ambitious, trendy and determined personality with moderate level of loyalty towards the brand. Its consumers have some degree of shift towards other prominent brand names i.e. Apple. Most of Enterprise clients desire quality along with cost control. They are brought in towards Corp due to the fact that of its moderate prices with a level of quality.

Quantitative analysis.

Sales of Luca De Meo Speaks At Harvard Business School 2 Case Study Analysis has actually increased astonishingly from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net earnings of.48 billion $ to 5.9 billion $. Digital media is the largest selling classification of Company with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales.

Qualitative analysis.

Whereas, the core strength of the business is currently producing however long gone are those days when good products were offering themselves. Kim has currently begun to enhance the marketing activities of Corporation and really quickly it will end up being one of its core strength like producing if not much better.



Enterprise runs designs, manufactures and offer a vast portfolio of customer electronics. It runs in an exceptionally competitive environment and has actually successfully placed itself as the maker of quality products. So, the response is yes.


As, said previously that Luca De Meo Speaks At Harvard Business School 2 Case Study Help operates in a highly competitive environment, which indicates all the companies have similar items. So, the response for rarity is no.


Due to the nature of the industry, it is extremely easy for rivals to understand the functionality of the items and easily make their own designs. Yes, Enterprise is only behind IBM in signing up new patents yearly, but the benefit is very short term in this market.


Chairman Lee has entirely turn-around Company, from going nearly bankrupt during the Asian monetary crisis of 1997 to the leading 25 business in the world. Absolutely yes there is proper organization in the business and the outcomes promote themselves.

External Ecological Analysis

PESTLE Analysis


Being an international brand name spread practically in every country worldwide, bulk of the environments like U.S.A., Europe, China etc., are extremely conductive for its operations. Nevertheless, it faces some political pressures in less developed nations where order situation is not good. Latin American, African and some Asian nations fall in this category, where political instability do have a result on Luca De Meo Speaks At Harvard Business School 2 Case Study Analysis operations.


Purchasing power of customers is essential for companies like Corporation to be successful and grow. Emerging markets like India, middle-eastern countries and so on supply development chances, whereas, due to recession even the clients of developed nations suffer severely. It is extremely essential for the business to keep an eye on the continuous financial circumstance of the nation before going into the market.


International business need to deal with numerous social and cultural concerns during its operations in a foreign country. Corp has actually likewise faced many problems however have actually embraced to the regional environments of the majority of the countries incredibly well. It has actually tailored its items, practices, policies etc. appropriately in order to be successful.


With a yearly expense of 2.4 billion dollars in Research study & Advancement, and with consistent innovative item launches, Luca De Meo Speaks At Harvard Business School 2 Case Study Solution is one of the top innovative companies of the world. With a clear objective to be ahead of the rest when it comes to technological developments, Org has actually increased to the no 25 of the leading successful companies of the world.


Each country has their own laws and policies, being a multinational company Organization need to strictly follow those laws in their jurisdictions. Failure to do so, will lead to major legal consequences. It has to study or employ a local law professional prior to starting its operations in a specific country.


With the rising awareness among customers about the environmental & ethical infractions of companies, Business needs to guarantee that it follows all the security guidelines. Environmental damages, ethical misconducts are not appropriate and in some countries the repercussions can be very serious. On the other hand it has to do some Business Social Obligation practices to show the locals that it cares about their environment and individuals.

Porter's Five Forces

Risk of Alternative

Risk of substitution for Company's each product category is rather considerable. Running in an extremely vibrant industry lead the company to deal with a high risk of alternative. Aspects for high risk of alternative for Luca De Meo Speaks At Harvard Business School 2 Case Study Help Smart device include the existence of high variety of suppliers and Market saturation in industrialized countries, which make the expense of changing for consumers almost absolutely no. Replacement risks for Business visual display depend on the changing life style of clients. Customers can switch to enjoying visuals in your home towards outside activities. In addition to it, Company printing options items are threatened by the increasing attraction of customers towards cloud storage.

Rivalry Among Existing Companies:

The rivaly among Organization and its close competitors is intense. The significant reason behind this is the method of market saturation in numerous number of item categories, requiring Venture to introduce more innovative functions in existing items and new innovative items to maintain its growth. The significant competitors for Luca De Meo Speaks At Harvard Business School 2 Case Study Analysis samrtphones include Apple, Motorola, LG, Nokia, Huawei, OPPO etc.

Luca De Meo Speaks At Harvard Business School 2 Case Study Analysis has a vast supply chain including about 2700 suppliers throughout the world.( Corp Sustainability Report, 2016) Provider's bargaining power for Corp is low as Enterprise runs economies of scale and its orders are of prospective size and worth. These big orders make it possible for Enterprise to negotiate rates with its suppliers. However, due to incapability of Luca De Meo Speaks At Harvard Business School 2 Case Study Analysis to develop its own software, it has to outsource its software development to Google, which becomes a prospective provider of software application for Organization, leading to high bargaining power of Google. Although, in the majority of cases Company has a power to negotiate costs, but it offer significant prices to its providers to construct a strong supply chain and to have strong relationships with its suppliers.

Bargaining Power of Purchasers:

Market saturation in most of the product categories also make the bargaining power of purchasers more extreme in for Corp. In spite of igh bargaining power Venture is quite capable of offering its items at a higher cost than much of its competitors, due to high end quality product and a fair brand image.

Hazard of New Entrants:

Hazard of new entrants for Org is quite low. One of the major factor for low risk of new entrants is the high competition in the industry. The requirement of big quantity of capital to go into in the market is likewise one of the possible barrier to entry. In addition to it, requirement of huge knowledge and research and development expenses for survival in the industry likewise make new entrants hesitant to enter in the marketplace. Market saturation is likewise one of the barrier of entry in innovation market. High bargaining power of providers force the players in the market to charge as low prices as possible and this can only be accomplished by production performance. New firms, in bulk cases, do not have the production efficiency, for this reason increasing the threats for entryway in the technology market.

Competitive Analysis

Org's high product diversification offers it differentiation from its rivals. It is one of the 3 leading brand names by market share. Unlikely to its close rivals including Sony, Intel and Nokia, who focus majority on a single product classification with Sony focusing on consumer electronics, Nokia on cell phones and Intel on chips, Business had a substantial R&D spending on all of its item classifications which allow the company to make potential earnings from sales of almost all of its products. (See Exhibit) Nevertheless, due to the large item variety the business deals with high number of rivals.

The company ranks initially in 4 product classifications i.e. DRAM Chips, LCD Displays, Big Screen TVs and Microwave, in regards to international market share, amongst 8 various product classifications. Organization was the global leader in making DRAM, SRAM and NAND flash chips. Although, Organization profits from chips was less than Intel but its profits from chips was growing faster than Intel and has grown near to the earnings levels of Intel, as given up the case Display 2.

In addition to the chips Venture mobile market was also flourishing at a high rate than its rivals i.e. Motorola and Nokia. Enterprise's cellular phone's sales growth was 51% as compare to Motorola with only 4% and Nokia with absolutely no sales growth. The major reson behind Org's high growth despite of greater costs than Nokia and Motorola was the business's high-end quality cell phones.

Org was also profiting from increasing market share of high end LCDs as given up case Exhibit 3. The significant reason, making the company make it possible for to avail the opportunity is its mass production at low cost. Sony was the greatest rival for Luca De Meo Speaks At Harvard Business School 2 Case Study Analysis in LCD market, however, it had likewise started joint venture with Venture in 2003 for LCD manufacturing, lessening the competition for Enterprise.

Porter's Competitive Technique

Low Cost Management strategy of porter is completely carried out by Corp the method they achieve economies of scale by reinforcing their core competencies of production. They constantly bring something innovative and new whether it's a product or a service.


Alternative Service 1

The Chief Marketing Officer (CMO) of Luca De Meo Speaks At Harvard Business School 2 Case Study Analysis would create a brand-new brand image by targeting the more youthful generation of the particular nation. As, specifically smart phones of Enterprise are incredibly popular amongst the younger demographic.


1. It is the very best technique to build Consumer Life time Worth (CLV) by creating a long-term relationship with clients. Develop commitment through providing value and profit for long-lasting, as research has actually showed it is much cheaper to keep current customers than to bring in new ones.
2. Another pro of this option is that word of mouth spread faster among younger individuals and which in turn will generate new consumers for my products.


1. Old consumers who were connected with Company prior to may not like this brand-new image the company is trying to represent.
2 It will sustain more costs to reposition some products and it may not even bring success as the trends alter extremely quickly among the more youthful group.

Alternative solution 2.

It would be done by arranging training workshops during which significance of marketing will be taught and numbers will be offered. Marketing environment must be created internally initially as genuine marketing starts inside the corporation.


1. Its pro will be that all the marketing method fans will come out and also the opposite ones.


2. Its con can develop an extremely unhealthy environment in the work environment, as people typically withstand modification because they fear it.

Determine the best alternative

Option is the finest as it clearly has more pros because when a Client Lifetime Value is constructed the business will profit from it till that consumer is alive and has purchasing power. Plus, our target consumers are the more youthful generation which are bound to live longer than the current aging people. Organization's main objective is to produce loyalty among its clients and make them redeemed it from them and even purchase their various items.

Implementation Plan

• Targeting more youthful generation through social marketing, creating a link with them like Pepsi do with music. And set the expectations achievable and sensible.
• A group consisting of finest marketing and sales professionals should be put together, and both views ought to be considered prior to securing the resources required to implement the plan.
• Thorough interaction of the strategy must be done as it is really important for everybody to be on the exact same page to make it work.
• Tasks and timelines ought to be develop and interacted appropriately to each individual responsible.
• The manager must utilize a dashboard which shows the progress of all the jobs which have been done or about to be done and by whom.
• The supervisor should monitor and keep a constant check on the individual and total efficiency.
• Everyone should want to adapt midway due to the fact that any brand-new trend or policy might be available in due to which all the things currently prepared have to be changed. It's better to have contingency plans already prepared.
• At the end of the campaign the manager ought to communicate the results and if effective must celebrate with the group.

Spending plan

This modification the spending plan allotment of different nations and many managers were dissatisfied and argued however the analysis done by the program was accurate and revealed figures like North America and Russia growth possible merited a 35% allowance while they were receiving 45%. It really assisted to fairly disperse the resources and record more clients by spending more on advertisements on the high development potential regions of the world.

Luca De Meo Speaks At Harvard Business School 2 Case Study Help is a top 25 company worldwide now and prepares to get ahead of Sony who sits presently at no. 20. Its consistent financial investment in R&D and ingenious practices have actually propelled them to new heights but for them its' just the start and they want to be among the top 3 brand names on the planet. They entirely turn-around from nearly declaring bankruptcy throughout the Asian Financial Crisis to a world renowned brand, known for quality and development. Their worth chain and their core competency their production capability, along-with international brand image building have actually seen their sales go from 16 to 44.6 billion $ from 1997-- 2002. With further expansion in China and other emerging markets those numbers will just increase further in the future. Their marketing efforts need to be directed towards more youthful demographic amidst the internal arguments about marketing and should develop Client Lifetime Worth as it will not only provide benefits now but will continue to enjoy it till the client life time. As the expense of maintaining the client is more affordable than drawing in a new one.