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Millenium Valve Project Case Study Solution and Analysis


Introduction

Millenium Valve Project Case Study Analysis is a well-known worldwide brand name in technology industry, established in 1938 by Lee Byung Chul, in South Korea. Millenium Valve Project handle a great deal of item categories consisting of Semiconductors, Telecommunications, Digital Media, Digital Appliances and much more other electronic items. Historically, the company's core consumers consist of the Original Equipment Manufacturers (OEMs), which utilized to offer Enterprise items withtheir own trademark name. Till early 1990s, the core proficiency of Company lie in its low cost offerings than its competitors by making existing items at economies of scale. Its client circle includes Original Devices Manufacturers (OEMs), who utilized to offer Millenium Valve Project Case Study Solution products with their own brand. Business was not merely known outside Korea. There were likewise no or little interest in developing the brand name globally. Marketing spending plan was managed by production department with a focal point on offering cheap products.During the 1997 Asian Financial Crisis the company nearly got insolvent, however with the Vision of Chairman Lee it completely turn its fortune around and in 2002 was listed the leading 25 most important company on the planet. When Kim was employed as a Chief Marketing Officer in 2000 the company was not even listed. He rearranged Company as a worldwide brand name and educated his divisional managers to understand marketing and its importance. Now their objective is to arrive 10 by 2005.

Issue Statement

Corporation's shift from a product based to a marketing business is not going as efficiently as planned.Overcoming the unwillingness of divisional supervisors to integrate marketing successfully is still a major difficulty. Producing a constant brand identity throughout the entire world and utilizing marketing techniques that best fits the local culture is no easy job. The M-net program analysis have been actually useful in identifying the high and less possible growth areas, but allowance of resources accordingly is not well gotten amongst the supervisors. There is no agreement among the hierarchy concerning the best suited future strategy.
Executive Summary
Situational Analysis

Yun had a quite clear photo in his mind about how Millenium Valve Project Case Study Analysis can change from a low end to a high end product service provider. He understood that change can just be done through positioning Company as a company offering high-end items and this might just be done through high level of marketing.

In spite of having a clear vision about how to construct Venture brand name, with a possible support of its executives, Yun faced a number of marketing difficulties in early years of its efforts.

Among the marketing obstacles for Yun was the understandings of executives about the worth of marketing. They thought about marketing and selling as same tools and thought that quality items do not required marketing for increasing sales. As their focus towards marketing was rather low in their previous business practices, and the current marketing requirement was too much high, the space was too wider and to fill this space with wrong understandings about marketing was rather difficult for Yun.

As mentioned above, marketing focus was extremely low in previous practices, therefore there were no proper marketing budget plans for each of the item on the portfolio. There was no marketing preparation done for the existing products. Along with it the product series of the business was increasing with the ripening of new product ideas by the R&D sector of Org. Yun had an obstacle to carry out marketing planning and to create marketing spending plans for existing along with for brand-new items from the very start, and this would take a big time.

A substantial shift would be required in existing marketing expenditures to construct the Venture brand name. This would result in increased marketing expenditures for Corp and might disrupt the administration regarding increased expenditures, as they were reluctant to marketing expenditures formerly and an unexpected big shiftwould make them disturb.

Internal Analysis
SWOT Analysis
Strengths


Millenium Valve Project Case Study Help strengths lie in its huge product portfolio. Organization has biggest number of patents in the industry with total number of 15499 patents approved in United States( USP).

Another strength of Millenium Valve Project Case Study Solution is its capability to develop innovative products at a continuous rate. It significant shows for the development and product designing of Corporation is that the company has actually received a lot of awards for its innovation and item design.

Unlike Apple and other rivals, Corp is focused on producing devices which can be quickly integrated with any type of open source Operating System (OS) and software. This supplies Enterprise an edge over Apple devices.
Porter's 5 Forces Analysis
Venture's ability to produce high end items at low cost of production is also one of the major strength of Venture as it allows the business to record more market by offering quality items with cost control.

Weaknesses

Company's weaknesses are hidden in the business's reliance on outsourcing software for its devices due to business's failure in developing software, unlike Sony. Millenium Valve Project Case Study Help likewise has low revenue margins as compare to Apple due to huge difference in the prices of Apple and Business with a much lesser difference in quality.

Opportunities

Opportunities for Business depend on the growing Smart device market and the company's effectiveness in the market. It can increase its market share and profits from mobile phone as the company is quite efficient in cell phone market. Corporation currently runs in about 80 nations and the company has a chance to increase its geographical expansion by moving towards more emerging markets outside Asia. Company can move towards acquisitions to acquire patents. It would enable the company to increase its product portfolio with an increase in its wealth.

Risks

The dynamic industry environment of technology industry pose a serious risk on Corp's survival and force the business to invest much of its revenues share on R&D in order to endure in the long run. The market saturation in developed nations i.e. saturation of mobile company is also a big risk for the business's development in the existence of strong rivals like Apple.

4 P's of Marketing
Swot Analysis
Item

Business offers quality items and has a rather rich portfolio which caters to different sections. LCD and mobile phones are the most significant products of Company, whereas DRAM is likewise not far behind in comparison of them.

• LCD/ TV
• Laptops.
• Smart phone.
• Air conditioning unit.
• Desktop computer.
• Hard drives.
• Washer.
• Fridges.
• Cams.
• Microwaves.
• Flash memory.
• DRAM.

Cost.

Millenium Valve Project Case Study Analysis utilizes both market competitive and market skimming pricing techniques for its wide range of items. In competitive rates it changes the price according to the competition in order to acquire advantage, whereas, it utilizes market skimming technique where the item has actually an added value and by offering a few products it can reach break-even.

Place.

It has among the very best supply chain networks, with retail distributors, their own sole distributors, E commerce channels like Amazon and so on. All its products are prompt supplied to the selling place/ delivered to the clients straight in case of online order.

Promo.
Vrio Analysis
It wasn't a widely known business beyond Korea up until 1993. However the management effort taken by their CEO has actually pressed them to market more efficiently outside the borders and now it has actually gone into the league of leading 25 business on the planet in simply 9 years. This is an exceptional accomplishment regardless of the continuous arguments among the managers about embracing marketing practices. It utilizes both offline & online channels of promo to market their items. Paid item ads, social promo and digital ads are uses to produce awareness about Enterprise items.

Worth Chain Analysis.

It's an analytical structure for recognizing organisation activities that include worth or competitive benefit for the business.

Inbound Logistics.

For its inbound logistics it owns various logistics companies as it subsidiaries. It looks after its providers and produces a harmonious relationship with them and even reduced their payment cycles to boost this relationship further which adds worth to their chain network.

Operations.

Business's core proficiency is its mass making it produces 90% of its products in-house. Divided into three different departments its operations are specifically IT & Mobile Communications, Device Solutions and Customer Electronic Devices. It is keeping operation hubs worldwide to further add worth to its worth chain network.

Outbound Logistics.

Its outbound logistics system efficiency is among the main reasons Millenium Valve Project Case Study Help is able to take on Apple. Corp's own Electronic Logitec system plays a significant role in the outbound logistics operations. It even carries out the tasks of collection of payment, settling insurance claims, etc. on behalf of Company.

Marketing and Sales.

Bring in target consumer attention towards the item is done through marketing and sales to communicate with them the value and competitive benefit the item provides. Millenium Valve Project Case Study Analysis marketing budget is continually growing considering that they started their repositioning internationally and will continue to do so as they are continuously wanting to broaden and invest in high potential development markets. The spending plan is spent on events, print and media advertisements, public relations and so on.

Enterprise put their clients at the top and continuously strive to provide unmatchable consumer service requirements. By including a direct support line to contact them 24 hours they have actually further increased the added value of Corp service.

Division.

Millenium Valve Project Case Study Analysis has diversified market division, based upon its provision of wide variety of products to a great deal of consumers. Org target client sections can be divided into 3 classifications i.e. Millenium Valve Project Case Study Help IT and Mobile Communications, Venture Consumer Electronic Devices and Venture Device solutions.

Geographic.

Millenium Valve Project Case Study Help geographical segmentation is based upon 2 requirements i.e. area and density. Org serves about 80 nations worldwide with its items supplied to Urban in addition to Backwoods of the country. The Organization is also growing its international existence and the business's flexibility in locating its plants encourages global expansion of Corp.

Group.

Company produces products that can be utilized by both males and females. The target consumers for Enterprise IT and mobile interaction items have an age variety of 18-65 with bulk at a young or freshly wed life cycle stage. Apart from it, Org Consumer Electronics are targeted to a client segment with an age range of 25-65.

Psychographic.

The psychographic division of Millenium Valve Project Case Study Help s based upon the social class and the lifestyle of the customer. Company target consumers on the basis of social class are mainly upper middle, middle and working class clients, as Business offer products like mobile phone not much cheaper i.e. Motorola as well as very little costly i.e. Apple. It supplies quality products to middle level consumers at a slightly high price than others targeting the same sector.

Behavioural.

Millenium Valve Project Case Study Analysis majority target clients have special behavioural characteristics. They are brought in towards Corp due to the fact that of its moderate prices with a level of quality.

Quantitative analysis.

Sales of Venture has actually increased astonishingly from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net earnings of.48 billion $ to 5.9 billion $. It has also reduced its financial obligation from 15 billion $ to 4.6 billion $. Digital media is the biggest selling classification of Business with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales. Due to the fact that of the high overhead expense, earnings/ sales are increasing however net revenue is not increasing appropriately. New expansions and working with's were the primary reason of the boost in the overhead costs, with china currently not offering any earnings to Corporation, however there is a lot potential in the existing market with 75 % yet to be explored.

Qualitative analysis.

Yes, this choice is based on the objective of Kim to target the younger audience and develop a global brand picture of the business. Whereas, the core strength of the company is currently producing however long gone are those days when great items were selling themselves. In the existing age marketing is very crucial and business can not prosper without it. Kim has already begun to reinforce the marketing activities of Org and very soon it will become one of its core strength like making if not much better.

VRIO.

Worth.

Organization operates styles, produces and sell a huge portfolio of consumer electronics. It operates in an extremely competitive environment and has successfully placed itself as the maker of quality products. The answer is yes.

Rarity.

As, stated previously that Millenium Valve Project Case Study Analysis runs in an extremely competitive environment, which suggests all the business have similar items. The response for rarity is no.

Imitability.

Due to the nature of the market, it is really easy for competitors to understand the functionality of the items and easily make their own designs. Yes, Corp is only behind IBM in signing up new patents each year, but the advantage is very short-term in this industry.

Organization.

Chairman Lee has totally turnaround Org, from going practically insolvent during the Asian monetary crisis of 1997 to the top 25 business in the world. Definitely yes there is proper company in the company and the outcomes speak for themselves.

External Environmental Analysis

PESTLE Analysis

Political

Being an international brand spread practically in every country worldwide, majority of the environments like USA, Europe, China etc., are extremely conductive for its operations. However, it faces some political pressures in less industrialized nations where order scenario is bad. Latin American, African and some Asian nations fall in this classification, where political instability do have a result on Millenium Valve Project Case Study Solution operations.

Economic

Purchasing power of clients is vital for business like Company to succeed and grow. Emerging markets like India, middle-eastern countries etc. supply development chances, whereas, due to recession even the clients of developed nations suffer terribly. Hence it is very essential for the company to watch on the continuous financial circumstance of the country before going into the marketplace.

Socio-Cultural

International companies have to deal with different social and cultural problems throughout its operations in a foreign nation. Org has actually likewise faced many concerns however have adopted to the local environments of the majority of the countries exceptionally well. It has actually customized its products, practices, policies etc. accordingly in order to achieve success.

Technological

With an annual expenditure of 2.4 billion dollars in Research & Development, and with consistent innovative product launches, Millenium Valve Project Case Study Solution is one of the top innovative companies of the world. With a clear mission to be ahead of the rest when it concerns technological developments, Enterprise has actually risen to the no 25 of the top effective business of the world.

Legal

Each country has their own laws and policies, being an international business Venture need to strictly follow those laws in their jurisdictions. Failure to do so, will result in major legal repercussions. It has to study or employ a regional law expert before starting its operations in a particular nation.

Environmental

With the increasing awareness among customers about the ecological & ethical offenses of companies, Venture has to make sure that it follows all the security standards. Environmental damages, ethical misconducts are not acceptable and in some countries the repercussions can be extremely extreme. On the other hand it has to do some Business Social Duty practices to reveal the residents that it appreciates their environment and individuals.

Porter's 5 Forces

Hazard of Substitution

Risk of alternative for Company's each product classification is rather considerable. Factors for high risk of replacement for Millenium Valve Project Case Study Analysis Smartphone consist of the existence of high number of providers and Market saturation in developed countries, which make the cost of switching for customers almost absolutely no. Along with it, Venture printing services products are threatened by the increasing tourist attraction of customers towards cloud storage.

Rivalry Amongst Existing Firms:

The rivaly amongst Organization and its close competitors is extreme. The significant factor behind this is the method of market saturation in different number of item categories, requiring Corp to present more ingenious features in existing products and new ingenious products to keep its growth. The major rivals for Millenium Valve Project Case Study Analysis samrtphones include Apple, Motorola, LG, Nokia, Huawei, OPPO etc.

( Organization Sustainability Report, 2016) Provider's bargaining power for Corporation is low as Corporation runs economies of scale and its orders are of prospective size and worth. Due to incapability of Millenium Valve Project Case Study Solution to develop its own software, it has to outsource its software application development to Google, which becomes a prospective provider of software application for Corporation, resulting in high bargaining power of Google.

Bargaining Power of Purchasers:

Market saturation in most of the item categories likewise make the bargaining power of purchasers more extreme in for Venture. In spite of igh bargaining power Business is rather capable of selling its products at a higher price than much of its competitors, due to high end quality product and a fair brand image.

Hazard of New Entrants:

Hazard of new entrants for Corporation is quite low. One of the major factor for low danger of new entrants is the high competition in the industry. The requirement of huge quantity of capital to go into in the market is likewise one of the potential barrier to entry. In addition to it, requirement of big expertise and research and development expenditures for survival in the industry likewise make brand-new entrants hesitant to enter in the marketplace. Market saturation is also among the barrier of entry in innovation market. High bargaining power of providers force the gamers in the market to charge as low prices as possible and this can only be accomplished by production effectiveness. Brand-new firms, in majority cases, lack the production performance, thus increasing the risks for entryway in the technology market.

Competitive Analysis

Organization's high item diversification provides it differentiation from its rivals. It is among the three leading brand names by market share. Unlikely to its close rivals consisting of Sony, Intel and Nokia, who focus bulk on a single item category with Sony concentrating on consumer electronic devices, Nokia on cell phones and Intel on chips, Organization had a huge R&D costs on all of its item categories which enable the business to earn potential revenue from sales of nearly all of its items. (See Exhibit) However, due to the wide product range the company deals with high number of competitors.

The business ranks initially in 4 item classifications i.e. DRAM Chips, LCD Displays, Cinema TVs and Microwave, in regards to worldwide market share, amongst 8 various product categories. Organization was the global leader in producing DRAM, SRAM and NAND flash chips. Corporation incomes from chips was less than Intel but its revenues from chips was growing faster than Intel and has grown close to the income levels of Intel, as offered in the case Exhibit 2.

Together with the chips Venture mobile market was also thriving at a high rate than its competitors i.e. Motorola and Nokia. Venture's cellular phone's sales development was 51% as compare to Motorola with just 4% and Nokia with zero sales development. The major reson behind Organization's high growth despite of greater prices than Nokia and Motorola was the business's high-end quality mobile phone.

Venture was likewise reaping the benefits from increasing market share of high end LCDs as given up case Exhibit 3. The major factor, making the business allow to obtain the opportunity is its mass production at low expense. Sony was the biggest rival for Millenium Valve Project Case Study Help in LCD market, however, it had also begun joint venture with Corporation in 2003 for LCD manufacturing, decreasing the competitors for Organization.

Porter's Competitive Strategy

Low Expense Leadership strategy of porter is fully carried out by Enterprise the method they attain economies of scale by strengthening their core competencies of production. They always bring something innovative and new whether it's an item or a service.

Alternatives

Alternative Option 1

The Chief Marketing Officer (CMO) of Millenium Valve Project Case Study Solution would create a new brand name image by targeting the more youthful generation of the specific nation. As, specifically cellphones of Org are incredibly popular among the younger group.

Pros

1. It is the very best technique to build Customer Life time Value (CLV) by developing a long-term relationship with customers. Build loyalty through delivering value and profit for long-term, as research study has actually showed it is much cheaper to keep existing customers than to bring in new ones.
2. Another pro of this alternative is that word of mouth spread faster amongst more youthful individuals and which in turn will bring in new customers for my products.

Cons

1. Old consumers who were associated with Business prior to might not like this new image the business is trying to portray.
2 It will sustain additional expenses to reposition some items and it may not even bring success as the trends alter very quickly amongst the more youthful market.

Alternative solution 2.

It would be done by arranging training workshops during which value of marketing will be taught and numbers will be given. Marketing environment must be created internally first as real marketing starts inside the corporation.

Pros

1. Its pro will be that all the marketing approach advocates will come out and also the opposite ones.

Cons

2. Its con can produce a really unhealthy environment in the workplace, as people often resist change due to the fact that they fear it.

Recognize the best option

Alternative is the finest as it clearly has more pros since as soon as a Client Lifetime Value is constructed the company will benefit from it till that client is alive and has acquiring power. Plus, our target customers are the more youthful generation which are bound to live longer than the current old age individuals. Nonetheless, Venture's main objective is to produce commitment amongst its consumers and make them repurchase it from them and even buy their different products too.

Application Plan

• Targeting younger generation through social marketing, developing a link with them like Pepsi finish with music. And set the expectations possible and sensible.
• A team including best marketing and sales professionals should be put together, and both views ought to be taken into consideration prior to securing the resources required to execute the strategy.
• Thorough communication of the strategy ought to be done as it is very crucial for everybody to be on the same page to make it work.
• Jobs and timelines must be build and communicated accordingly to each person responsible.
• The supervisor must utilize a dashboard which shows the development of all the tasks which have actually been done or about to be done and by whom.
• The supervisor ought to monitor and keep a continuous examine the specific and general performance.
• Everybody should be willing to adjust midway since any brand-new pattern or policy may be available in due to which all the important things currently planned need to be adjusted. It's much better to have contingency strategies currently prepared.
• At the end of the campaign the manager must interact the results and if successful must celebrate with the team.

Spending plan

The M-net program exposed compelling analysis about the low and high growth prospective areas and how much marketing budget plan ought to be allocated accordingly. This modification the budget allowance of lots of supervisors and various nations were unhappy and argued but the analysis done by the program was accurate and revealed figures like North America and Russia growth potential merited a 35% allowance while they were receiving 45%. Whereas, China and Europe ought to be receiving 42% however were instead given 31%. It actually assisted to fairly distribute the resources and record more clients by investing more on ads on the high growth potential areas of the world.
Recommendations
Conclusion

Its constant investment in R&D and ingenious practices have actually moved them to brand-new heights but for them its' only the start and they desire to be amongst the leading 3 brand names in the world. Their marketing efforts must be directed towards younger market in the middle of the internal arguments about marketing and need to produce Consumer Lifetime Worth as it will not just provide them advantages now but will continue to gain it till the customer lifetime. As the cost of maintaining the consumer is much cheaper than attracting a brand-new one.