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Nedbank Coaching Capabilities For Growth Execution Case Study Solution & Analysis


Nedbank Coaching Capabilities For Growth Execution Case Study Help is a popular worldwide brand in technology industry, established in 1938 by Lee Byung Chul, in South Korea. Nedbank Coaching Capabilities For Growth Execution handle large number of item categories consisting of Semiconductors, Telecom, Digital Media, Digital Appliances and many more other electronic products. Historically, the company's core consumers include the Original Devices Manufacturers (OEMs), which utilized to sell Samsung items withtheir own trademark name. Till early 1990s, the core competency of Samsung depend on its low price offerings than its rivals by making existing products at economies of scale. Its client circle consists of Original Devices Manufacturers (OEMs), who used to sell Nedbank Coaching Capabilities For Growth Execution Case Study Solution items with their own brand name. Samsung was not merely known outside Korea. There were also no or little interest in constructing the brand worldwide. Marketing budget was managed by production department with a prime focus on supplying low-cost products.During the 1997 Asian Financial Crisis the business almost got bankrupt, but with the Vision of Chairman Lee it totally turn its fortune around and in 2002 was noted the leading 25 most valuable company on the planet. When Kim was worked with as a Chief Marketing Officer in 2000 the company was not even noted. He rearranged Samsung as a global brand name and educated his divisional managers to understand marketing and its value. Now their goal is to reach the top 10 by 2005.

Issue Declaration

Samsung's shift from an item based to a marketing company is not going as efficiently as planned.Overcoming the unwillingness of divisional supervisors to include marketing successfully is still a major challenge. Producing a consistent brand identity across the entire world and utilizing marketing strategies that finest fits the local culture is no easy job. The M-net program analysis have actually been truly helpful in identifying the high and less possible development locations, but allowance of resources accordingly is not well received amongst the supervisors. There is no agreement among the hierarchy concerning the very best fit future technique.

Situational Analysis

Yun had a rather clear picture in his mind about how Nedbank Coaching Capabilities For Growth Execution Case Study Help can change from a low end to a high end item provider. He knew that transformation can only be done through placing Samsung as a company providing high-end products and this might just be done through high level of marketing.

In spite of having a clear vision about how to construct Samsung brand, with a prospective assistance of its executives, Yun faced a number of marketing obstacles in early years of its efforts.

One of the marketing obstacles for Yun was the understandings of executives about the value of marketing. They considered marketing and selling as exact same tools and believed that quality items do not required marketing for increasing sales. As their focus towards marketing was rather low in their previous business practices, and the current marketing requirement was excessive high, the gap was too broader and to fill this space with wrong understandings about marketing was quite challenging for Yun.

Along with it the item variety of the business was increasing with the ripening of new product concepts by the R&D sector of Samsung. Yun had a difficulty to carry out marketing preparation and to develop marketing budgets for existing as well as for new products from the very start, and this would take a substantial time.

A big shift would be required in present marketing expenditures to develop the Nedbank Coaching Capabilities For Growth Execution Case Study Help brand name. This would result in increased marketing expenses for Samsung and might interrupt the administration concerning increased expenditures, as they were reluctant to marketing expenditures previously and a sudden huge shiftwould make them disturb. This might result in declining executive support for worldwide marketing. In this circumstance, Yun faces an obstacle for validating increased marketing costs by showing the long term value of substantial marketing expenses.

Internal Analysis
SWOT Analysis

Samsung strengths lie in its substantial item portfolio. Samsung has largest variety of patents in the market with total number of 15499 patents granted in US( USP). Big amount of R&D costs has actually allowed the business to grow its item portfolio at a higher rate than its rivals. Nedbank Coaching Capabilities For Growth Execution Case Study Help spent about $13.079 billion on its R&D sector in 2016, which is 7.3% of its total incomes.

Another strength of Nedbank Coaching Capabilities For Growth Execution Case Study Help is its capability to establish ingenious items at a continuous rate. It major proves for the development and item creating of Samsung is that the company has actually received so many awards for its innovation and product design.

Unlike Apple and other rivals, Samsung is focused on producing devices which can be easily integrated with any kind of open source Operating System (OS) and software application. This supplies Samsung an edge over Apple gadgets.

Samsung's ability to produce luxury items at low expense of production is also one of the major strength of Samsung as it allows the company to capture more market by supplying quality products with expense control.


Nedbank Coaching Capabilities For Growth Execution Case Study Solution weak points are hidden in the business's dependence on outsourcing software application for its devices due to company's failure in establishing software application, unlike Sony. Samsung also has low earnings margins as compare to Apple due to big distinction in the rates of Apple and Samsung with a much lower distinction in quality. The varied focus of the business due to large number of products in its portfolio, result in the less efficient production and make the business not able to charge higher costs like Apple. The company is likewise inefficient in handling its patents and regularly faces the issue of patent offense.


Opportunities for Samsung lie in the growing Smartphone market and the company's efficiency in the market. It can increase its market share and earnings from mobile phone as the company is rather effective in cell phone market. Samsung currently runs in about 80 nations and the business has a chance to increase its geographical growth by moving towards more emerging markets outside Asia. Samsung can move towards acquisitions to obtain patents. It would make it possible for the business to increase its item portfolio with an increase in its wealth.


The vibrant industry environment of innovation market position a serious danger on Samsung's survival and require the business to spend much of its revenues share on R&D in order to make it through in the long run. The marketplace saturation in industrialized countries i.e. saturation of mobile business is likewise a big hazard for the company's development in the presence of strong rivals like Apple.

4 P's of Marketing


Nedbank Coaching Capabilities For Growth Execution Case Study Solution offers quality items and has a quite rich portfolio which accommodates various sectors. Most of the products are in the leading 3 of their respective industries. LCD and mobile phones are the biggest items of Samsung, whereas DRAM is likewise not far behind in comparison of them. Following is the line of product of Samsung:

• Laptops.
• Cellphone.
• Air conditioner.
• Personal computers.
• Hard drives.
• Washing machines.
• Refrigerators.
• Cams.
• Microwaves.
• Flash memory.


Nedbank Coaching Capabilities For Growth Execution Case Study Solution uses both market competitive and market skimming prices techniques for its wide variety of products. In competitive prices it changes the cost according to the competition in order to get advantage, whereas, it utilizes market skimming strategy where the product has actually an included value and by offering a few products it can reach break-even.


It has one of the best supply chain networks, with retail suppliers, their own sole distributors, E commerce channels like Amazon and so on. All its products are prompt provided to the selling location/ delivered to the customers directly in case of online order.


It wasn't a well-known business beyond Korea till 1993. But the management initiative taken by their CEO has pushed them to market more effectively outside the borders and now it has actually gotten in the league of leading 25 business in the world in just 9 years. This is an impressive achievement in spite of the ongoing arguments amongst the managers about embracing marketing practices. It uses both offline & online channels of promo to market their products. Paid product advertisements, social promotion and digital advertisements are uses to develop awareness about Samsung items.

Worth Chain Analysis.

It's an analytical structure for identifying service activities that add value or competitive advantage for the business.

Incoming Logistics.

It has one of the most effective and reliable supply chain network and has more than 2700 suppliers throughout various markets worldwide. Almost 80% of which is based in Asia and the remaining all over the world. For its inbound logistics it owns various logistics companies as it subsidiaries. It cares for its providers and develops a harmonious relationship with them and even reduced their payment cycles to improve this relationship further which includes value to their chain network.


Samsung's core proficiency is its mass manufacturing it produces 90% of its items in-house. Divided into 3 various departments its operations are namely IT & Mobile Communications, Gadget Solutions and Consumer Electronics. It is keeping operation centers worldwide to further add worth to its value chain network.

Outbound Logistics.

Its outgoing logistics system efficiency is one of the main reasons Nedbank Coaching Capabilities For Growth Execution Case Study Solution has the ability to compete with Apple. Samsung's own Electronic Logitec system plays a significant function in the outgoing logistics operations. It even carries out the tasks of collection of payment, settling insurance coverage claims, etc. on behalf of Samsung.

Marketing and Sales.

Attracting target customer attention towards the item is done through marketing and sales to interact with them the value and competitive advantage the product provides. Nedbank Coaching Capabilities For Growth Execution Case Study Analysis marketing budget is constantly increasing since they began their rearranging internationally and will continue to do so as they are continuously wanting to invest and expand in high possible development markets. The spending plan is spent on events, print and media advertisements, public relations and so on.

Samsung put their clients at the top and constantly make every effort to provide unmatchable customer service requirements. By adding a direct assistance line to call them 24 hours they have actually even more increased the included worth of Samsung service.


Nedbank Coaching Capabilities For Growth Execution Case Study Solution has actually diversified market segmentation, based upon its provision of wide variety of items to a great deal of customers. Samsung target consumer sections can be divided into 3 classifications i.e. Nedbank Coaching Capabilities For Growth Execution Case Study Help IT and Mobile Communications, Samsung Consumer Electronics and Samsung Gadget options.


Nedbank Coaching Capabilities For Growth Execution Case Study Solution geographical segmentation is based upon two requirements i.e. region and density. Samsung serves about 80 countries worldwide with its products provided to Urban in addition to Rural areas of the nation. The Samsung is likewise growing its international existence and the company's flexibility in locating its plants encourages worldwide growth of Samsung.


Samsung produces items that can be utilized by both males and women. The target customers for Samsung IT and mobile communication items have an age range of 18-65 with bulk at a young or newly wed life cycle stage. Apart from it, Samsung Customer Electronic devices are targeted to a consumer sector with an age range of 25-65.


The psychographic segmentation of Nedbank Coaching Capabilities For Growth Execution Case Study Help s based upon the social class and the lifestyle of the customer. Samsung target consumers on the basis of social class are mainly upper middle, middle and working class customers, as Samsung sell items like cellular phone not much less expensive i.e. Motorola along with not much costly i.e. Apple. It offers quality products to middle level consumers at a somewhat high price than others targeting the very same sector.


Nedbank Coaching Capabilities For Growth Execution Case Study Analysis bulk target consumers have special behavioural attributes. They are brought in towards Samsung because of its moderate rates with a level of quality.

Quantitative analysis.

Sales of Nedbank Coaching Capabilities For Growth Execution Case Study Analysis has actually increased amazingly from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net revenue of.48 billion $ to 5.9 billion $. Digital media is the biggest selling classification of Samsung with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales.

Qualitative analysis.

Yes, this choice is based upon the objective of Kim to target the more youthful audience and create an international brand picture of the company. Whereas, the core strength of the business is presently producing however long gone are those days when excellent items were offering themselves. In the existing age marketing is very essential and business can not be successful without it. Kim has actually currently begun to strengthen the marketing activities of Samsung and soon it will become one of its core strength like making if not better.



Samsung runs styles, manufactures and sell a huge portfolio of consumer electronics. It runs in a very competitive environment and has actually successfully placed itself as the maker of quality items. So, the response is yes.


As, stated earlier that Nedbank Coaching Capabilities For Growth Execution Case Study Analysis operates in a highly competitive environment, which means all the business have comparable products. The response for rarity is no.


Due to the nature of the market, it is very easy for competitors to understand the functionality of the items and quickly make their own models. Yes, Samsung is only behind IBM in signing up new patents annually, but the advantage is really short term in this industry.


Chairman Lee has completely turn-around Samsung, from going practically insolvent during the Asian financial crisis of 1997 to the top 25 business worldwide. Absolutely yes there appertains organization in the business and the results promote themselves.

External Environmental Analysis

PESTLE Analysis


Being a multinational brand spread nearly in every country worldwide, majority of the environments like U.S.A., Europe, China and so on, are extremely conductive for its operations. It faces some political pressures in less industrialized countries where law and order situation is not great. Latin American, African and some Asian countries fall in this category, where political instability do have an impact on Nedbank Coaching Capabilities For Growth Execution Case Study Analysis operations.


Purchasing power of consumers is crucial for companies like Samsung to prosper and grow. Emerging markets like India, middle-eastern countries etc. provide growth opportunities, whereas, due to economic crisis even the clients of industrialized countries suffer badly. It is really essential for the company to keep an eye on the ongoing financial circumstance of the country prior to getting in the market.


International companies have to face different social and cultural concerns during its operations in a foreign country. Samsung has likewise faced numerous problems but have embraced to the regional environments of the majority of the countries extremely well. It has actually customized its products, practices, policies and so on accordingly in order to achieve success.


With a yearly expense of 2.4 billion dollars in Research study & Development, and with continuous innovative product launches, Nedbank Coaching Capabilities For Growth Execution Case Study Help is among the leading innovative business of the world. With a clear mission to be ahead of the rest when it comes to technological improvements, Samsung has risen to the no 25 of the leading successful business of the world.


Each country has their own laws and policies, being an international business Samsung need to strictly follow those laws in their jurisdictions. Failure to do so, will lead to major legal repercussions. It has to study or work with a regional law specialist before starting its operations in a specific nation.


With the rising awareness amongst customers about the ecological & ethical violations of business, Samsung needs to ensure that it follows all the safety guidelines. Ecological damages, ethical misconducts are not appropriate and in some nations the repercussions can be really severe. On the other hand it has to do some Corporate Social Obligation practices to reveal the residents that it cares about their environment and individuals.

Porter's 5 Forces

Risk of Substitution

Danger of substitution for Samsung's each product category is quite significant. Factors for high threat of substitution for Nedbank Coaching Capabilities For Growth Execution Case Study Solution Mobile phone consist of the presence of high number of providers and Market saturation in industrialized nations, which make the expense of switching for customers almost no. Along with it, Samsung printing services items are threatened by the increasing destination of clients towards cloud storage.

Competition Among Existing Companies:

The rivaly among Samsung and its close competitors is extreme. The significant factor behind this is the method of market saturation in numerous variety of product classifications, requiring Samsung to introduce more innovative functions in existing products and brand-new innovative products to keep its development. Other element for the intense rivalry amongst the competitors is the little item distinction amongst the items. The prominent gamers in the technology market are rather familiar with the importance of R&D costs for their survival and are running into a race of marketing and R&D costs, to catch the market. The major competitors for Nedbank Coaching Capabilities For Growth Execution Case Study Solution samrtphones consist of Apple, Motorola, LG, Nokia, Huawei, OPPO etc. High competitors rivalry results in the varying market shares which can be seen in Exhibit F.

Bargaining Power of Suppliers:

( Samsung Sustainability Report, 2016) Supplier's bargaining power for Samsung is low as Samsung runs economies of scale and its orders are of prospective size and worth. Due to incapability of Nedbank Coaching Capabilities For Growth Execution Case Study Help to build its own software, it has to outsource its software application advancement to Google, which ends up being a potential supplier of software for Samsung, resulting in high bargaining power of Google.

Bargaining Power of Purchasers:

Negotiating power of purchasers for different number of item classifications of Samsung is intense. One of the element leading to the extreme bargaining power is the accessibility of large number of rivals in practically each item classification i.e. competitors of Samsung Mobile phone, with a very little differentiation. The high availability of suppliers of Smart devices with minimum distinction, make the changing cost for buyers nearly absolutely no, thus increasing the bargaining power of buyers. Market saturation in most of the product categories also make the bargaining power of buyers more intense in for Nedbank Coaching Capabilities For Growth Execution Case Study Solution. In spite of igh bargaining power Samsung is rather capable of selling its items at a greater rate than much of its competitors, due to luxury quality product and a fair brand name image.

Hazard of New Entrants:

Risk of new entrants for Samsung is quite low. One of the significant element for low risk of new entrants is the high competitors in the market. The requirement of substantial amount of capital to go into in the market is likewise among the possible barrier to entry. In addition to it, requirement of substantial know-how and research and development expenses for survival in the market also make brand-new entrants unwilling to go into in the market. Market saturation is likewise one of the barrier of entry in innovation industry. High bargaining power of suppliers force the players in the industry to charge as low rates as possible and this can just be attained by production performance. Brand-new firms, in majority cases, do not have the production effectiveness, hence increasing the dangers for entryway in the innovation industry.

Competitive Analysis

Samsung's high product diversification offers it differentiation from its rivals. It is among the 3 leading brands by market share. Unlikely to its close competitors including Sony, Intel and Nokia, who focus majority on a single item category with Sony concentrating on consumer electronics, Nokia on cell phones and Intel on chips, Samsung had a huge R&D costs on all of its product classifications which make it possible for the business to make prospective income from sales of practically all of its products. (See Display) However, due to the wide product variety the business deals with high number of competitors.

The business ranks first in 4 item classifications i.e. DRAM Chips, LCD Displays, Cinema Televisions and Microwave, in terms of international market share, amongst 8 various product classifications. Samsung was the global leader in producing DRAM, SRAM and NAND flash chips. Although, Samsung earnings from chips was less than Intel however its incomes from chips was growing quicker than Intel and has actually grown near the revenue levels of Intel, as given up the case Exhibit 2.

Along with the chips Samsung mobile market was likewise growing at a high rate than its rivals i.e. Motorola and Nokia. Samsung's cellular phone's sales growth was 51% as compare to Motorola with just 4% and Nokia with absolutely no sales growth. The major reson behind Samsung's high development despite of higher costs than Nokia and Motorola was the business's high-end quality mobile phone.

Samsung was likewise profiting from increasing market share of high end LCDs as given in case Display 3. The major factor, making the business enable to get the opportunity is its mass production at low cost. Sony was the greatest competitor for Nedbank Coaching Capabilities For Growth Execution Case Study Help in LCD market, nevertheless, it had also begun joint venture with Samsung in 2003 for LCD manufacturing, lessening the competition for Samsung.

Porter's Competitive Strategy

Low Cost Management technique of porter is totally implemented by Samsung the way they achieve economies of scale by strengthening their core proficiencies of manufacturing. Even to the point that their rival SONY decided to form an alliance with them to manufacture for them, due to the fact that they were unable to compete with them on low expense. Distinction is another strategy well implemented by Samsung by constant investment in the R&D and remaining ahead of the competition. They constantly bring something ingenious and brand-new whether it's an item or a service.


Alternative Option 1

The Chief Marketing Officer (CMO) of Nedbank Coaching Capabilities For Growth Execution Case Study Solution would develop a brand-new brand name image by targeting the younger generation of the specific nation. As, particularly cellphones of Samsung are incredibly popular among the more youthful market.


1. It is the best method to build Customer Life time Worth (CLV) by producing a long-term relationship with consumers. Construct commitment through providing worth and profit for long-lasting, as research study has showed it is more affordable to keep present consumers than to draw in new ones.
2. Another pro of this alternative is that word of mouth spread quicker amongst younger people and which in turn will bring in new consumers for my products.


1. Old consumers who were associated with Samsung before might not like this new image the business is trying to depict.
2 It will sustain further expenses to rearrange some items and it might not even bring success as the trends alter very quickly among the more youthful market.

Alternative service 2.

It would be done by setting up training workshops throughout which importance of marketing will be taught and numbers will be offered. Marketing environment should be created internally first as real marketing starts inside the corporation.


1. Its pro will be that all the marketing technique advocates will come out and likewise the opposite ones.


2. Its con can create a really unhealthy environment in the work environment, as people frequently resist change since they fear it.

Identify the very best alternative

Alternative is the finest as it clearly has more pros due to the fact that as soon as a Customer Lifetime Value is built the business will profit from it till that client is alive and has purchasing power. Plus, our target customers are the younger generation which are bound to live longer than the present old age individuals. However, Samsung's main objective is to develop loyalty among its customers and make them repurchase it from them and even buy their different items also.

Implementation Strategy

• Targeting more youthful generation through social marketing, producing a relate to them like Pepsi make with music. And set the expectations realistic and possible.
• A group consisting of best marketing and sales specialists must be assemble, and both views should be taken into consideration before securing the resources needed to carry out the plan.
• Thorough communication of the plan ought to be done as it is extremely important for everyone to be on the exact same page to make it work.
• Jobs and timelines must be construct and communicated accordingly to each person responsible.
• The supervisor must utilize a dashboard which shows the progress of all the jobs which have been done or about to be done and by whom.
• The supervisor ought to monitor and keep a continuous check on the total and individual performance.
Because any new trend or policy may come in due to which all the things already prepared have to be adjusted, • Everybody ought to be willing to adapt midway. It's better to have contingency strategies currently prepared.
• At the end of the campaign the manager should interact the outcomes and if successful ought to celebrate with the team.


The M-net program exposed compelling analysis about the low and high growth prospective locations and just how much advertising budget plan should be assigned accordingly. This modification the budget allotment of various nations and many managers were unhappy and argued however the analysis done by the program was precise and revealed figures like North America and Russia growth possible warranted a 35% allotment while they were getting 45%. Whereas, China and Europe ought to be receiving 42% but were instead given 31%. It truly assisted to fairly distribute the resources and capture more consumers by investing more on advertisements on the high growth potential areas of the world.


Its continuous investment in R&D and ingenious practices have actually propelled them to new heights however for them its' only the start and they want to be amongst the top 3 brands in the world. Their marketing efforts need to be directed towards younger group amid the internal arguments about marketing and need to produce Consumer Life time Value as it will not only offer them advantages now however will continue to reap it till the customer life time. As the expense of maintaining the client is much more affordable than attracting a new one.