Nestle A Social Media Nightmare Harvard Case Study Analysis

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Nestle A Social Media Nightmare Case Study Solution & Analysis


Nestle A Social Media Nightmare Case Study Analysis is a popular international brand in technology market, established in 1938 by Lee Byung Chul, in South Korea. Nestle A Social Media Nightmare deals in a great deal of product categories consisting of Semiconductors, Telecom, Digital Media, Digital Appliances and much more other electronic products. Historically, the company's core clients consist of the Original Devices Manufacturers (OEMs), which used to offer Business products withtheir own trademark name. Till early 1990s, the core proficiency of Venture depend on its low cost offerings than its rivals by producing existing items at economies of scale. Its client circle includes Original Equipment Manufacturers (OEMs), who utilized to offer Nestle A Social Media Nightmare Case Study Analysis items with their own brand name. Corp was not merely known outside Korea. There were likewise no or little interest in developing the trademark name worldwide. Marketing budget plan was controlled by production department with a focal point on supplying cheap products.During the 1997 Asian Financial Crisis the business practically got insolvent, but with the Vision of Chairman Lee it completely turn its fortune around and in 2002 was noted the top 25 most valuable company on the planet. When Kim was hired as a Chief Marketing Officer in 2000 the business was not even listed. He rearranged Org as an international brand and educated his divisional supervisors to understand marketing and its value. Now their goal is to reach the top 10 by 2005.

Issue Declaration

Enterprise's shift from an item based to a marketing business is not going as smoothly as planned.Overcoming the unwillingness of divisional supervisors to integrate marketing efficiently is still a major obstacle. Developing a constant brand name identity across the entire world and utilizing marketing methods that best fits the regional culture is no simple job.
Executive Summary
Situational Analysis

Yun had a quite clear photo in his mind about how Nestle A Social Media Nightmare Case Study Analysis can change from a low end to a high end item service provider. He understood that change can only be done through positioning Venture as a company offering high-end items and this might just be done through high level of marketing.

In spite of having a clear vision about how to construct Business brand, with a potential assistance of its executives, Yun dealt with several marketing difficulties in early years of its efforts.

Among the marketing difficulties for Yun was the understandings of executives about the worth of marketing. They considered marketing and selling as exact same tools and thought that quality items do not needed marketing for increasing sales. As their focus towards marketing was rather low in their previous business practices, and the current marketing requirement was too much high, the space was too broader and to fill this space with wrong understandings about marketing was rather tough for Yun.

Along with it the product range of the company was increasing with the ripening of brand-new product concepts by the R&D sector of Org. Yun had a challenge to perform marketing preparation and to create marketing budget plans for existing as well as for new items from the very start, and this would take a huge time.

A huge shift would be required in present marketing expenditures to construct the Nestle A Social Media Nightmare Case Study Solution brand. This would lead to increased marketing expenditures for Corp and could disturb the administration regarding increased costs, as they hesitated to marketing expenditures formerly and an unexpected big shiftwould make them disturb. This could result in declining executive support for worldwide marketing. In this scenario, Yun faces a challenge for justifying increased marketing costs by demonstrating the long term value of huge marketing expenditures.

Internal Analysis
SWOT Analysis

Nestle A Social Media Nightmare Case Study Help strengths lie in its substantial item portfolio. Company has biggest number of patents in the industry with overall number of 15499 patents granted in United States( USP).

Another strength of Nestle A Social Media Nightmare Case Study Analysis is its ability to develop ingenious products at a constant rate. It significant proves for the innovation and item designing of Corporation is that the company has received a lot of awards for its innovation and product style.

Unlike Apple and other competitors, Company is concentrated on producing gadgets which can be easily integrated with any kind of open source Operating System (OS) and software. This provides Corporation an edge over Apple devices.
Porter's 5 Forces Analysis
Venture's capability to produce luxury items at low expense of production is also one of the major strength of Org as it allows the business to capture more market by supplying quality products with cost control.

Weak points

Corp's weak points are concealed in the business's reliance on outsourcing software for its gadgets due to business's inability in establishing software, unlike Sony. Nestle A Social Media Nightmare Case Study Help also has low earnings margins as compare to Apple due to substantial distinction in the costs of Apple and Enterprise with a much lower distinction in quality.


Opportunities for Nestle A Social Media Nightmare Case Study Solution lie in the growing Smart device market and the business's efficiency in the market. Business presently runs in about 80 nations and the business has a chance to increase its geographical expansion by moving towards more emerging markets outside Asia.


The dynamic market environment of technology market pose a serious threat on Business's survival and force the business to spend much of its earnings share on R&D in order to endure in the long run. The market saturation in developed countries i.e. saturation of mobile business is also a huge threat for the company's development in the existence of strong competitors like Apple.

4 P's of Marketing
Swot Analysis

Nestle A Social Media Nightmare Case Study Solution provides quality items and has a rather rich portfolio which deals with different segments. The majority of the products remain in the leading three of their respective industries. LCD and cellphones are the greatest items of Organization, whereas DRAM is also not far behind in contrast of them. Following is the line of product of Organization:

• Laptops.
• Smart phone.
• Air conditioning unit.
• Computer.
• Hard disk drives.
• Washing machines.
• Fridges.
• Cameras.
• Microwaves.
• Flash memory.


Nestle A Social Media Nightmare Case Study Solution utilizes both market competitive and market skimming rates techniques for its wide array of items. In competitive rates it changes the rate according to the competition in order to gain benefit, whereas, it utilizes market skimming technique where the product has an added worth and by offering a few items it can reach break-even.


It has among the best supply chain networks, with retail distributors, their own sole suppliers, E commerce channels like Amazon and so on. All its items are prompt supplied to the selling location/ delivered to the consumers straight in case of online order.

Vrio Analysis
It uses both offline & online channels of promotion to market their products. Paid item advertisements, social promo and digital advertisements are utilizes to create awareness about Organization products.

Worth Chain Analysis.

It's an analytical structure for determining company activities that include value or competitive benefit for the business.

Incoming Logistics.

For its inbound logistics it owns numerous logistics firms as it subsidiaries. It looks after its providers and creates a harmonious relationship with them and even reduced their payment cycles to boost this relationship even more which includes worth to their chain network.


Corporation's core proficiency is its mass making it produces 90% of its items internal. Divided into 3 different departments its operations are specifically IT & Mobile Communications, Device Solutions and Customer Electronic Devices. It is maintaining operation hubs worldwide to even more include value to its worth chain network.

Outbound Logistics.

Its outbound logistics system efficiency is one of the primary factors Nestle A Social Media Nightmare Case Study Solution has the ability to compete with Apple. Venture's own Electronic Logitec system plays a major function in the outbound logistics operations. It even performs the jobs of collection of payment, settling insurance coverage claims, etc. on behalf of Org.

Marketing and Sales.

Attracting target consumer attention towards the item is done through marketing and sales to communicate with them the worth and competitive advantage the item provides. Nestle A Social Media Nightmare Case Study Solution marketing budget plan is continuously rising because they began their repositioning internationally and will continue to do so as they are continually seeking to invest and expand in high prospective growth markets. The budget is invested in occasions, print and media advertisements, public relations etc.

Venture Service. Business put their consumers on top and constantly make every effort to provide unmatchable customer service standards. As after sales service is becoming incredibly essential to keep customers delighted and engaged, they even conduct surveys through 3rd parties to find out their customer's feedback and execute it in the favorable method to reduce or if possible entirely eliminate their consumer issues. By including a direct support line to contact them 24 hr they have actually further increased the added value of Nestle A Social Media Nightmare Case Study Solution service.


Nestle A Social Media Nightmare Case Study Analysis has diversified market segmentation, based upon its arrangement of vast array of items to a great deal of consumers. Business target consumer sections can be divided into 3 categories i.e. Nestle A Social Media Nightmare Case Study Analysis IT and Mobile Communications, Organization Consumer Electronic Devices and Corp Gadget solutions.


Nestle A Social Media Nightmare Case Study Help geographic segmentation is based upon two criteria i.e. area and density. Org serves about 80 nations worldwide with its products supplied to Urban as well as Backwoods of the country. The Corporation is likewise growing its international existence and the business's versatility in finding its plants encourages international expansion of Corporation.


The market division of Nestle A Social Media Nightmare Case Study Help is based upon gender, age, life-cycle phase and profession. Corporation produces items that can be used by both women and males. The target clients for Enterprise IT and mobile interaction items have an age range of 18-65 with bulk at a young or recently wed life cycle stage. They are primarily experts, trainees and workers. Apart from it, Organization Consumer Electronic devices are targeted to a consumer segment with an age variety of 25-65. They are mostly experts and staff members. Org Gadget Solutions are targeted at trainees, workers and specialists with an age variety of 25-65.


The psychographic segmentation of Nestle A Social Media Nightmare Case Study Analysis s based upon the social class and the lifestyle of the consumer. Venture target clients on the basis of social class are primarily upper middle, middle and working class customers, as Enterprise sell products like cellular phone very little less expensive i.e. Motorola along with not much costly i.e. Apple. It provides quality items to middle level customers at a somewhat high cost than others targeting the very same sector.


Nestle A Social Media Nightmare Case Study Help majority target consumers have distinct behavioural characteristics. They are drawn in towards Organization because of its moderate rates with a degree of quality.

Quantitative analysis.

Sales of Nestle A Social Media Nightmare Case Study Help has increased remarkably from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net revenue of.48 billion $ to 5.9 billion $. Digital media is the largest selling category of Venture with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales.

Qualitative analysis.

Whereas, the core strength of the business is currently making however long gone are those days when good products were selling themselves. Kim has actually currently started to enhance the marketing activities of Company and really quickly it will end up being one of its core strength like manufacturing if not much better.



Corporation operates designs, produces and offer a large portfolio of consumer electronics. It runs in an extremely competitive environment and has successfully positioned itself as the maker of quality items. So, the answer is yes.


As, stated earlier that Nestle A Social Media Nightmare Case Study Analysis operates in a highly competitive environment, which suggests all the companies have similar products. The answer for rarity is no.


Due to the nature of the market, it is extremely simple for competitors to understand the functionality of the items and easily make their own models. Yes, Business is only behind IBM in registering new patents yearly, however the advantage is very short-term in this industry.


Chairman Lee has entirely turn-around Venture, from going nearly insolvent throughout the Asian financial crisis of 1997 to the top 25 company worldwide. Absolutely yes there appertains company in the business and the results speak for themselves.

External Ecological Analysis

PESTLE Analysis


Being an international brand name spread almost in every country worldwide, bulk of the environments like U.S.A., Europe, China and so on, are really conductive for its operations. Nevertheless, it deals with some political pressures in less industrialized nations where law and order circumstance is not good. Latin American, African and some Asian nations fall in this classification, where political instability do have an impact on Nestle A Social Media Nightmare Case Study Analysis operations.


Purchasing power of clients is crucial for business like Venture to grow and succeed. Emerging markets like India, middle-eastern nations etc. supply development chances, whereas, due to economic crisis even the clients of developed countries suffer terribly. For this reason it is really essential for the business to watch on the ongoing economic situation of the nation before getting in the market.


Multinational companies need to face various social and cultural issues during its operations in a foreign nation. Organization has also dealt with lots of problems however have actually embraced to the local environments of most of the countries extremely well. It has customized its items, practices, policies and so on appropriately in order to be successful.


With a yearly expenditure of 2.4 billion dollars in Research & Advancement, and with consistent innovative item launches, Nestle A Social Media Nightmare Case Study Solution is among the top ingenious companies of the world. With a clear mission to be ahead of the rest when it concerns technological developments, Enterprise has increased to the no 25 of the leading effective companies of the world.


Each country has their own laws and policies, being an international company Business have to strictly follow those laws in their jurisdictions. Failure to do so, will result in serious legal effects. So, it has to study or work with a regional law professional before starting its operations in a specific country.


With the increasing awareness among customers about the ecological & ethical infractions of business, Enterprise needs to make sure that it follows all the safety standards. Environmental damages, ethical misbehaviors are not acceptable and in some countries the repercussions can be very serious. On the other hand it needs to do some Corporate Social Responsibility practices to reveal the locals that it appreciates their environment and people.

Porter's Five Forces

Hazard of Substitution

Hazard of substitution for Venture's each item classification is rather significant. Elements for high danger of replacement for Nestle A Social Media Nightmare Case Study Solution Smart device consist of the presence of high number of providers and Market saturation in industrialized nations, which make the expense of switching for customers nearly absolutely no. Along with it, Enterprise printing services items are threatened by the increasing attraction of customers towards cloud storage.

Competition Amongst Existing Firms:

The rivaly amongst Business and its close rivals is extreme. The major factor behind this is the approach of market saturation in numerous variety of item categories, forcing Enterprise to present more ingenious features in existing products and brand-new ingenious products to maintain its growth. Other factor for the intense rivalry among the competitors is the little item distinction amongst the items. The popular players in the technology market are quite knowledgeable about the value of R&D spending for their survival and are running into a race of marketing and R&D costs, to record the marketplace. The major rivals for Nestle A Social Media Nightmare Case Study Solution samrtphones include Apple, Motorola, LG, Nokia, Huawei, OPPO and so on. High competition rivalry leads to the varying market shares which can be seen in Exhibit F.

Bargaining Power of Providers:

Nestle A Social Media Nightmare Case Study Solution has a large supply chain including about 2700 suppliers throughout the world.( Company Sustainability Report, 2016) Provider's bargaining power for Business is low as Corp runs economies of scale and its orders are of prospective size and worth. These huge orders allow Company to negotiate prices with its providers. However, due to incapability of Nestle A Social Media Nightmare Case Study Analysis to develop its own software, it needs to outsource its software application advancement to Google, which ends up being a prospective supplier of software for Corporation, resulting in high bargaining power of Google. In most of Nestle A Social Media Nightmare Case Study Help has a power to negotiate prices, but it offer substantial costs to its suppliers to construct a strong supply chain and to have strong relationships with its suppliers.

Bargaining Power of Buyers:

Bargaining power of purchasers for numerous variety of product classifications of Corporation is intense. Among the element leading to the extreme bargaining power is the accessibility of large number of rivals in nearly each product classification i.e. competitors of Org Smart device, with a very little distinction. The high schedule of providers of Smart devices with minimum distinction, make the switching cost for buyers practically absolutely no, thus increasing the bargaining power of buyers. Market saturation in most of the product classifications likewise make the bargaining power of buyers more extreme in for Nestle A Social Media Nightmare Case Study Solution. In spite of igh bargaining power Venture is rather capable of offering its items at a higher price than much of its competitors, due to high-end quality item and a reasonable brand name image.

Hazard of New Entrants:

Risk of brand-new entrants for Nestle A Social Media Nightmare Case Study Solution is rather low. Along with it, requirement of substantial knowledge and research study and development expenses for survival in the industry also make brand-new entrants hesitant to enter in the market. Market saturation is also one of the barrier of entry in technology industry.

Competitive Analysis

Enterprise's high item diversity supplies it distinction from its rivals. It is among the three leading brands by market share. Unlikely to its close rivals including Sony, Intel and Nokia, who focus majority on a single product category with Sony focusing on customer electronics, Nokia on mobile phone and Intel on chips, Business had a big R&D costs on all of its product classifications which enable the company to earn potential income from sales of nearly all of its products. (See Exhibition) However, due to the wide item range the business deals with high number of competitors.

The business ranks first in 4 item categories i.e. DRAM Chips, LCD Displays, Big Screen TVs and Microwave ovens, in regards to international market share, amongst 8 various product classifications. Organization was the international leader in producing DRAM, SRAM and NAND flash chips. Although, Organization profits from chips was less than Intel however its incomes from chips was growing quicker than Intel and has actually grown near the profits levels of Intel, as given up the case Exhibit 2.

In addition to the chips Corporation mobile market was also flourishing at a high rate than its competitors i.e. Motorola and Nokia. Corporation's cellular phone's sales development was 51% as compare to Motorola with only 4% and Nokia with zero sales growth. The significant reson behind Corp's high growth despite of greater prices than Nokia and Motorola was the business's high-end quality cell phones.

Enterprise was also profiting from increasing market share of high-end LCDs as given up case Display 3. The major reason, making the company enable to obtain the chance is its mass production at low cost. Sony was the greatest rival for Nestle A Social Media Nightmare Case Study Analysis in LCD market, however, it had also started joint venture with Organization in 2003 for LCD producing, reducing the competitors for Company.

Porter's Competitive Technique

Low Cost Leadership technique of porter is fully executed by Business the method they attain economies of scale by strengthening their core competencies of manufacturing. They always bring something brand-new and ingenious whether it's a service or a product.


Alternative Service 1

The Chief Marketing Officer (CMO) of Nestle A Social Media Nightmare Case Study Solution would produce a new brand image by targeting the more youthful generation of the specific nation. As, specifically smart phones of Corporation are very popular amongst the more youthful market.


1. It is the best technique to build Customer Lifetime Worth (CLV) by developing a long-term relationship with clients. Build loyalty through delivering value and reap the benefits for long-term, as research has showed it is more affordable to retain existing customers than to draw in brand-new ones.
2. Another pro of this alternative is that word of mouth spread quicker amongst younger individuals and which in turn will generate brand-new consumers for my products.


1. Old customers who were connected with Company before may not like this new image the company is trying to portray.
2 It will sustain more expenditures to rearrange some items and it might not even bring success as the patterns change very quickly amongst the more youthful group.

Alternative solution 2.

Corp has made producing its core proficiency for the a lot of part of their company and due to which its managers are not afraid to completely step out of their comfort zone. It would be done by arranging training workshops during which importance of marketing will be taught and numbers will be offered. Failure to get the passing scores will get demoted. Marketing environment should be created internally initially as genuine marketing begins inside the corporation.


1. Its pro will be that all the marketing approach supporters will come out and also the opposite ones.


2. Its con can produce an extremely unhealthy environment in the workplace, as individuals frequently resist change because they fear it.

Identify the very best alternative

Option is the best as it clearly has more pros since when a Customer Life time Value is built the company will benefit from it till that client is alive and has purchasing power. Plus, our target customers are the more youthful generation which are bound to live longer than the current aging individuals. However, Company's main goal is to develop commitment amongst its consumers and make them redeemed it from them and even buy their different items as well.

Implementation Plan

• Targeting more youthful generation through social marketing, producing a relate to them like Pepsi finish with music. And set the expectations attainable and sensible.
• A group consisting of best marketing and sales professionals need to be put together, and both views ought to be taken into consideration prior to securing the resources required to implement the strategy.
• Thorough interaction of the plan must be done as it is really essential for everybody to be on the very same page to make it work.
• Jobs and timelines should be construct and communicated appropriately to each person accountable.
• The supervisor need to use a dashboard which reveals the development of all the tasks which have actually been done or about to be done and by whom.
• The manager should keep an eye on and keep a consistent check on the specific and general performance.
• Everyone should want to adjust midway since any brand-new pattern or policy may be available in due to which all the things currently prepared have to be adjusted. It's much better to have contingency plans already prepared.
• At the end of the project the manager need to interact the outcomes and if successful need to commemorate with the group.

Spending plan

This change the budget allotment of lots of supervisors and different countries were dissatisfied and argued however the analysis done by the program was precise and revealed figures like North America and Russia growth prospective warranted a 35% allowance while they were receiving 45%. It truly assisted to relatively disperse the resources and catch more clients by investing more on ads on the high development potential regions of the world.

Nestle A Social Media Nightmare Case Study Solution is a leading 25 company worldwide now and prepares to get ahead of Sony who sits presently at no. 20. Its continuous financial investment in R&D and ingenious practices have actually propelled them to new heights but for them its' just the start and they want to be amongst the leading 3 brands in the world. They totally turn-around from nearly declaring bankruptcy throughout the Asian Financial Crisis to a world distinguished brand, understood for quality and innovation. Their value chain and their core proficiency their production capability, along-with international brand image building have actually seen their sales go from 16 to 44.6 billion $ from 1997-- 2002. With further growth in China and other emerging markets those numbers will just increase further in the future. Their marketing efforts need to be directed towards more youthful demographic amid the internal arguments about marketing and must create Client Lifetime Value as it will not only give them advantages now however will continue to reap it till the consumer lifetime. As the expense of keeping the consumer is much cheaper than drawing in a brand-new one.