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Nissans U Turn 1999 2001 Condensed Version Of Redesigning Nissan A B Japanese Japanese Harvard Case Study Solution

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Nissans U Turn 1999 2001 Condensed Version Of Redesigning Nissan A B Japanese Japanese Case Study Solution & Analysis


Introduction

Nissans U Turn 1999 2001 Condensed Version Of Redesigning Nissan A B Japanese Japanese Case Study Solution is a well-known global brand name in innovation market, founded in 1938 by Lee Byung Chul, in South Korea. Nissans U Turn 1999 2001 Condensed Version Of Redesigning Nissan A B Japanese Japanese handle large number of item classifications consisting of Semiconductors, Telecommunications, Digital Media, Digital Appliances and many more other electronic items. Historically, the company's core consumers consist of the Original Equipment Manufacturers (OEMs), which used to offer Samsung products withtheir own brand. Till early 1990s, the core competency of Samsung depend on its low price offerings than its rivals by manufacturing existing items at economies of scale. Its consumer circle consists of Original Equipment Manufacturers (OEMs), who used to sell Nissans U Turn 1999 2001 Condensed Version Of Redesigning Nissan A B Japanese Japanese Case Study Help products with their own brand name. Samsung was not simply understood outside Korea. There were likewise no or little interest in building the brand name worldwide. Marketing spending plan was controlled by production department with a prime focus on providing low-cost products.During the 1997 Asian Financial Crisis the business nearly got insolvent, but with the Vision of Chairman Lee it completely turn its fortune around and in 2002 was listed the leading 25 most important business in the world. When Kim was employed as a Chief Marketing Officer in 2000 the company was not even listed. He rearranged Samsung as a global brand name and educated his divisional managers to understand marketing and its value. Now their objective is to reach the top 10 by 2005.

Issue Declaration

Samsung's transition from an item based to a marketing business is not going as smoothly as planned.Overcoming the reluctance of divisional supervisors to integrate marketing effectively is still a significant obstacle. Developing a consistent brand name identity across the whole world and using marketing methods that finest fits the local culture is no simple job.
Executive Summary
Situational Analysis

Yun had a quite clear image in his mind about how Nissans U Turn 1999 2001 Condensed Version Of Redesigning Nissan A B Japanese Japanese Case Study Analysis can change from a low end to a high end item service provider. He knew that transformation can only be done through placing Samsung as a business using high-end products and this could just be done through high level of marketing.

In spite of having a clear vision about how to develop Samsung brand, with a potential assistance of its executives, Yun dealt with a number of marketing obstacles in early years of its efforts.

Among the marketing difficulties for Yun was the perceptions of executives about the worth of marketing. They considered marketing and selling as very same tools and believed that quality items do not required marketing for increasing sales. As their focus towards marketing was rather low in their previous service practices, and the existing marketing requirement was excessive high, the gap was too larger and to fill this space with wrong perceptions about marketing was rather challenging for Yun.

Along with it the item range of the company was increasing with the ripening of new item ideas by the R&D sector of Samsung. Yun had a challenge to carry out marketing preparation and to produce marketing budget plans for existing as well as for brand-new items from the very beginning, and this would take a huge time.

A big shift would be required in current marketing expenditures to construct the Nissans U Turn 1999 2001 Condensed Version Of Redesigning Nissan A B Japanese Japanese Case Study Solution brand. This would result in increased marketing expenses for Samsung and might disturb the administration concerning increased expenses, as they hesitated to marketing expenses previously and an unexpected huge shiftwould make them disrupt. This might result in decreasing executive assistance for international marketing. In this situation, Yun deals with a challenge for justifying increased marketing expenditures by demonstrating the long term worth of big marketing expenses.

Internal Analysis
SWOT Analysis
Strengths


Nissans U Turn 1999 2001 Condensed Version Of Redesigning Nissan A B Japanese Japanese Case Study Help strengths lie in its huge item portfolio. Samsung has biggest number of patents in the industry with total number of 15499 patents given in US( USP).

Another strength of Nissans U Turn 1999 2001 Condensed Version Of Redesigning Nissan A B Japanese Japanese Case Study Solution is its capability to develop ingenious products at a constant rate. It major shows for the innovation and item developing of Samsung is that the business has actually received many awards for its innovation and item style.

Unlike Apple and other rivals, Samsung is concentrated on producing devices which can be quickly incorporated with any kind of open source Operating System (OS) and software application. This supplies Samsung an edge over Apple gadgets.
Porter's 5 Forces Analysis
Samsung's capability to produce high-end items at low expense of production is also one of the major strength of Samsung as it makes it possible for the business to catch more market by offering quality items with cost control.

Weak points

Samsung's weaknesses are hidden in the business's reliance on outsourcing software for its devices due to business's failure in developing software, unlike Sony. Nissans U Turn 1999 2001 Condensed Version Of Redesigning Nissan A B Japanese Japanese Case Study Help likewise has low revenue margins as compare to Apple due to substantial difference in the rates of Apple and Samsung with a much lesser difference in quality.

Opportunities

Opportunities for Nissans U Turn 1999 2001 Condensed Version Of Redesigning Nissan A B Japanese Japanese Case Study Help lie in the growing Mobile phone market and the company's effectiveness in the market. Samsung presently runs in about 80 countries and the business has a chance to increase its geographical expansion by moving towards more emerging markets outside Asia.

Threats

The dynamic market environment of technology market pose a severe threat on Samsung's survival and force the business to spend much of its profits share on R&D in order to endure in the long run. The marketplace saturation in industrialized countries i.e. saturation of mobile business is also a huge danger for the company's growth in the existence of strong competitors like Apple.

4 P's of Marketing
Swot Analysis
Product

Samsung offers quality items and has a quite abundant portfolio which caters to different sectors. LCD and mobile phones are the greatest items of Samsung, whereas DRAM is also not far behind in comparison of them.

• LCD/ TELEVISION
• Laptops.
• Smart phone.
• Air conditioning system.
• Personal computers.
• Disk drives.
• Washing machines.
• Refrigerators.
• Cams.
• Microwaves.
• Flash memory.
• DRAM.

Cost.

Nissans U Turn 1999 2001 Condensed Version Of Redesigning Nissan A B Japanese Japanese Case Study Analysis utilizes both market competitive and market skimming prices methods for its wide range of items. In competitive prices it changes the cost according to the competition in order to get benefit, whereas, it utilizes market skimming method where the product has actually an included worth and by offering a couple of products it can reach break-even.

Location.

It has one of the best supply chain networks, with retail suppliers, their own sole suppliers, E commerce channels like Amazon etc. All its items are timely supplied to the selling place/ provided to the customers directly in case of online order.

Promotion.
Vrio Analysis
It utilizes both offline & online channels of promo to market their products. Paid product advertisements, social promotion and digital ads are uses to create awareness about Samsung items.

Worth Chain Analysis.

It's an analytical structure for determining business activities that include worth or competitive benefit for the business.

Incoming Logistics.

It has one of the most reliable and efficient supply chain network and has more than 2700 providers throughout different industries around the world. Practically 80% of which is based in Asia and the remaining around the globe. For its incoming logistics it owns various logistics companies as it subsidiaries. It takes care of its suppliers and produces an unified relationship with them and even minimized their payment cycles to increase this relationship further which includes worth to their chain network.

Operations.

Samsung's core competency is its mass producing it produces 90% of its products internal. Divided into three various departments its operations are namely IT & Mobile Communications, Device Solutions and Customer Electronic Devices. It is maintaining operation hubs worldwide to further include worth to its value chain network.

Outbound Logistics.

Its outgoing logistics system performance is one of the primary reasons Nissans U Turn 1999 2001 Condensed Version Of Redesigning Nissan A B Japanese Japanese Case Study Solution has the ability to compete with Apple. Samsung's own Electronic Logitec system plays a significant role in the outgoing logistics operations. It even carries out the tasks of collection of payment, settling insurance claims, etc. on behalf of Samsung.

Marketing and Sales.

Drawing in target consumer attention towards the item is done through marketing and sales to interact with them the worth and competitive benefit the product uses. Nissans U Turn 1999 2001 Condensed Version Of Redesigning Nissan A B Japanese Japanese Case Study Analysis marketing budget plan is constantly increasing given that they started their repositioning globally and will continue to do so as they are continually seeking to expand and invest in high possible development markets. The budget plan is spent on events, print and media advertisements, public relations etc.

Samsung put their clients at the leading and continuously strive to deliver unmatchable consumer service requirements. By adding a direct assistance line to contact them 24 hours they have further increased the included value of Samsung service.

Division.

Nissans U Turn 1999 2001 Condensed Version Of Redesigning Nissan A B Japanese Japanese Case Study Analysis has actually diversified market division, based upon its provision of vast array of items to large number of consumers. Samsung target consumer sections can be divided into 3 classifications i.e. Nissans U Turn 1999 2001 Condensed Version Of Redesigning Nissan A B Japanese Japanese Case Study Analysis IT and Mobile Communications, Samsung Consumer Electronic Devices and Samsung Device services.

Geographic.

Nissans U Turn 1999 2001 Condensed Version Of Redesigning Nissan A B Japanese Japanese Case Study Help geographic division is based upon two criteria i.e. area and density. Samsung serves about 80 nations worldwide with its items offered to Urban as well as Rural areas of the nation. The Samsung is likewise growing its international presence and the business's versatility in locating its plants encourages worldwide growth of Samsung.

Group.

Samsung produces products that can be utilized by both females and males. The target clients for Samsung IT and mobile communication products have an age range of 18-65 with majority at a young or newly married life cycle stage. Apart from it, Samsung Customer Electronics are targeted to a customer segment with an age variety of 25-65.

Psychographic.

The psychographic segmentation of Nissans U Turn 1999 2001 Condensed Version Of Redesigning Nissan A B Japanese Japanese Case Study Help s based upon the social class and the lifestyle of the customer. Samsung target customers on the basis of social class are generally upper middle, middle and working class customers, as Samsung offer items like mobile phone very little less expensive i.e. Motorola along with not much pricey i.e. Apple. It provides quality products to middle level customers at a somewhat high price than others targeting the same section.

Behavioural.

Nissans U Turn 1999 2001 Condensed Version Of Redesigning Nissan A B Japanese Japanese Case Study Help majority target consumers have unique behavioural characteristics. It has customers with an ambitious, fashionable and identified character with moderate level of loyalty towards the brand. Its consumers have some degree of shift towards other popular brand names i.e. Apple. Most of Samsun consumers want quality in addition to expense control. They are attracted towards Samsung due to the fact that of its moderate costs with an extent of quality.

Quantitative analysis.

Sales of Samsung has increased remarkably from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net profit of.48 billion $ to 5.9 billion $. It has actually likewise decreased its financial obligation from 15 billion $ to 4.6 billion $. Digital media is the largest selling classification of Samsung with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales. Because of the high overhead cost, revenues/ sales are increasing but net earnings is not increasing appropriately. New expansions and employing's were the primary factor of the increase in the overhead expenses, with china presently not supplying any revenue to Samsung, but there is so much capacity in the current market with 75 % yet to be explored.

Qualitative analysis.

Whereas, the core strength of the company is presently producing however long gone are those days when excellent products were selling themselves. Kim has actually currently started to enhance the marketing activities of Samsung and very soon it will end up being one of its core strength like producing if not much better.

VRIO.

Value.

Samsung operates styles, produces and offer a huge portfolio of consumer electronics. It operates in an incredibly competitive environment and has actually successfully positioned itself as the maker of quality items. So, the answer is yes.

Rarity.

As, said previously that Nissans U Turn 1999 2001 Condensed Version Of Redesigning Nissan A B Japanese Japanese Case Study Help runs in an extremely competitive environment, which suggests all the business have similar items. So, the answer for rarity is no.

Imitability.

Due to the nature of the industry, it is very simple for competitors to understand the performance of the products and easily make their own designs. Yes, Samsung is just behind IBM in signing up brand-new patents yearly, but the advantage is extremely short-term in this market.

Company.

Chairman Lee has entirely turnaround Samsung, from going nearly insolvent throughout the Asian financial crisis of 1997 to the leading 25 company in the world. Certainly yes there appertains company in the business and the results speak for themselves.

External Ecological Analysis

PESTLE Analysis

Political

Being an international brand spread almost in every country worldwide, bulk of the environments like U.S.A., Europe, China and so on, are extremely conductive for its operations. It faces some political pressures in less developed countries where law and order scenario is not good. Latin American, African and some Asian countries fall in this category, where political instability do have an impact on Nissans U Turn 1999 2001 Condensed Version Of Redesigning Nissan A B Japanese Japanese Case Study Solution operations.

Economic

Buying power of clients is essential for companies like Samsung to grow and succeed. Emerging markets like India, middle-eastern countries etc. provide development opportunities, whereas, due to recession even the customers of developed countries suffer severely. It is really essential for the company to keep an eye on the ongoing economic circumstance of the nation before getting in the market.

Socio-Cultural

International companies need to face various social and cultural concerns during its operations in a foreign country. Samsung has likewise faced many problems however have adopted to the local environments of the majority of the countries remarkably well. It has actually tailored its products, practices, policies and so on appropriately in order to achieve success.

Technological

With an annual expenditure of 2.4 billion dollars in Research & Advancement, and with continuous ingenious product launches, Nissans U Turn 1999 2001 Condensed Version Of Redesigning Nissan A B Japanese Japanese Case Study Analysis is among the top innovative business of the world. With a clear objective to be ahead of the rest when it pertains to technological developments, Samsung has increased to the no 25 of the top effective companies of the world.

Legal

Each nation has their own laws and policies, being an international business Samsung have to strictly follow those laws in their jurisdictions. Failure to do so, will lead to severe legal consequences. It has to study or employ a regional law professional before beginning its operations in a specific country.

Environmental

With the rising awareness amongst customers about the ecological & ethical offenses of business, Samsung needs to ensure that it follows all the security guidelines. Environmental damages, ethical misconducts are not appropriate and in some nations the consequences can be very serious. On the other hand it needs to do some Business Social Responsibility practices to reveal the residents that it cares about their environment and individuals.

Porter's 5 Forces

Danger of Substitution

Hazard of replacement for Samsung's each item classification is quite significant. Factors for high risk of alternative for Nissans U Turn 1999 2001 Condensed Version Of Redesigning Nissan A B Japanese Japanese Case Study Help Smartphone include the existence of high number of providers and Market saturation in industrialized countries, which make the cost of changing for consumers almost zero. Along with it, Samsung printing solutions products are threatened by the increasing tourist attraction of consumers towards cloud storage.

Competition Amongst Existing Companies:

The rivaly amongst Samsung and its close rivals is extreme. The major factor behind this is the technique of market saturation in various variety of product categories, forcing Samsung to introduce more ingenious features in existing products and brand-new ingenious items to maintain its growth. Other element for the intense competition amongst the rivals is the little item distinction amongst the products. The prominent gamers in the technology industry are rather familiar with the value of R&D costs for their survival and are running into a race of marketing and R&D spending, to record the marketplace. The major competitors for Nissans U Turn 1999 2001 Condensed Version Of Redesigning Nissan A B Japanese Japanese Case Study Help samrtphones include Apple, Motorola, LG, Nokia, Huawei, OPPO etc. High competition rivalry results in the fluctuating market shares which can be seen in Exhibit F.

Bargaining Power of Suppliers:

Nissans U Turn 1999 2001 Condensed Version Of Redesigning Nissan A B Japanese Japanese Case Study Help has a vast supply chain consisting of about 2700 providers throughout the world.( Samsung Sustainability Report, 2016) Provider's bargaining power for Samsung is low as Samsung runs economies of scale and its orders are of possible size and worth. These big orders allow Samsung to negotiate rates with its suppliers. Due to incapability of Samsung to build its own software, it has to outsource its software development to Google, which ends up being a potential supplier of software application for Samsung, resulting in high bargaining power of Google. Although, in the majority of cases Samsung has a power to work out prices, however it supply substantial costs to its providers to build a strong supply chain and to have strong relationships with its providers.

Bargaining Power of Buyers:

Market saturation in most of the product classifications also make the bargaining power of buyers more intense in for Samsung. In spite of igh bargaining power Samsung is quite capable of selling its items at a higher rate than much of its rivals, due to high end quality product and a fair brand name image.

Risk of New Entrants:

Threat of new entrants for Nissans U Turn 1999 2001 Condensed Version Of Redesigning Nissan A B Japanese Japanese Case Study Help is rather low. Along with it, requirement of substantial expertise and research study and development expenses for survival in the market also make new entrants hesitant to go into in the market. Market saturation is also one of the barrier of entry in technology market.

Competitive Analysis

Samsung's high item diversification supplies it differentiation from its rivals. Unlikely to its close rivals consisting of Sony, Intel and Nokia, who focus majority on a single product classification with Sony focusing on customer electronics, Nokia on cell phones and Intel on chips, Nissans U Turn 1999 2001 Condensed Version Of Redesigning Nissan A B Japanese Japanese Case Study Solution had a substantial R&D costs on all of its item classifications which make it possible for the company to make potential revenue from sales of nearly all of its products.

The company ranks initially in 4 item classifications i.e. DRAM Chips, LCD Displays, Big Screen TVs and Microwave, in terms of international market share, among 8 various product classifications. Samsung was the global leader in making DRAM, SRAM and NAND flash chips. Although, Samsung profits from chips was less than Intel however its incomes from chips was growing much faster than Intel and has actually grown near the profits levels of Intel, as given in the case Exhibition 2.

Along with the chips Samsung mobile market was likewise thriving at a high rate than its rivals i.e. Motorola and Nokia. Samsung's mobile phone's sales development was 51% as compare to Motorola with only 4% and Nokia with no sales development. The major reson behind Samsung's high growth despite of higher rates than Nokia and Motorola was the business's high-end quality cell phones.

Samsung was also reaping the benefits from increasing market share of high end LCDs as given up case Exhibition 3. The major reason, making the company enable to obtain the opportunity is its mass production at low expense. Sony was the most significant competitor for Nissans U Turn 1999 2001 Condensed Version Of Redesigning Nissan A B Japanese Japanese Case Study Solution in LCD market, nevertheless, it had actually likewise started joint venture with Samsung in 2003 for LCD producing, lessening the competition for Samsung.

Porter's Competitive Technique

Low Cost Leadership method of porter is completely executed by Samsung the method they accomplish economies of scale by enhancing their core competencies of manufacturing. Even to the point that their competitor SONY chose to form an alliance with them to produce for them, due to the fact that they were not able to take on them on low cost. Distinction is another method well implemented by Samsung by continuous investment in the R&D and remaining ahead of the competition. They always bring something ingenious and brand-new whether it's a service or a product.

Alternatives

Alternative Service 1

The Chief Marketing Officer (CMO) of Nissans U Turn 1999 2001 Condensed Version Of Redesigning Nissan A B Japanese Japanese Case Study Analysis would create a brand-new brand name image by targeting the more youthful generation of the particular country. As, particularly cellphones of Samsung are preferred amongst the more youthful demographic.

Pros

1. It is the very best technique to develop Customer Life time Worth (CLV) by creating a long-term relationship with consumers. Build commitment through delivering value and profit for long-term, as research study has revealed it is more affordable to retain current consumers than to bring in brand-new ones.
2. Another pro of this option is that word of mouth spread faster among younger individuals and which in turn will bring in brand-new consumers for my products.

Cons

1. Old clients who were associated with Samsung prior to may not like this new image the business is attempting to represent.
2 It will sustain more expenditures to reposition some items and it might not even bring success as the trends alter very rapidly among the more youthful market.

Alternative solution 2.

Samsung has actually made manufacturing its core competency for the most part of their service and due to which its supervisors are not afraid to completely step out of their comfort zone. It would be done by organizing training workshops throughout which significance of marketing will be taught and numbers will be offered. Failure to get the passing scores will get demoted. Marketing environment must be developed internally first as genuine marketing starts inside the corporation.

Pros

1. Its pro will be that all the marketing method fans will come out and likewise the opposite ones.

Cons

2. Its con can create an extremely unhealthy environment in the work environment, as individuals frequently resist modification because they fear it.

Determine the very best alternative

Very first alternative is the very best as it clearly has more pros due to the fact that as soon as a Client Lifetime Value is built the business will profit from it till that client is alive and has purchasing power as well. Plus, our target consumers are the more youthful generation which are bound to live longer than the current old age people. Samsung's primary objective is to produce loyalty among its customers and make them redeemed it from them and even purchase their different products.

Execution Strategy

• Targeting more youthful generation through social marketing, creating a relate to them like Pepsi do with music. And set the expectations attainable and practical.
• A group including finest marketing and sales professionals must be assemble, and both views must be taken into account before securing the resources required to carry out the plan.
• Thorough interaction of the plan should be done as it is really crucial for everyone to be on the exact same page to make it work.
• Jobs and timelines must be develop and communicated accordingly to each individual accountable.
• The manager ought to use a control panel which reveals the development of all the jobs which have actually been done or about to be done and by whom.
• The supervisor ought to keep track of and keep a continuous check on the total and private efficiency.
• Everyone should want to adjust midway due to the fact that any new pattern or policy might can be found in due to which all the things currently planned have to be changed. It's better to have contingency strategies already prepared.
• At the end of the campaign the supervisor should communicate the results and if successful should celebrate with the team.

Budget

The M-net program revealed engaging analysis about the low and high growth possible locations and how much advertising spending plan need to be allocated appropriately. This modification the budget allowance of many managers and various countries were unhappy and argued but the analysis done by the program was precise and showed figures like North America and Russia growth prospective merited a 35% allocation while they were getting 45%. Whereas, China and Europe should be receiving 42% however were rather provided 31%. It really helped to fairly distribute the resources and record more consumers by spending more on ads on the high growth potential areas of the world.
Recommendations
Conclusion

Its consistent financial investment in R&D and innovative practices have actually propelled them to new heights but for them its' just the start and they desire to be among the top 3 brand names in the world. Their marketing efforts ought to be directed towards younger demographic amidst the internal arguments about marketing and must create Customer Life time Value as it will not just give them benefits now but will continue to reap it till the consumer lifetime. As the expense of keeping the customer is much less expensive than attracting a brand-new one.