Oracle Corporation Harvard Case Study Analysis

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Oracle Corporation Case Study Solution and Analysis


Historically, the company's core clients consist of the Original Equipment Manufacturers (OEMs), which used to offer Oracle Corporation Case Study Solution products withtheir own brand name. Its client circle includes Original Equipment Manufacturers (OEMs), who used to offer Enterprise items with their own brand name. He repositioned Business as a global brand and informed his divisional supervisors to comprehend marketing and its value.

Issue Statement

Corp's transition from a product based to a marketing company is not going as efficiently as planned.Overcoming the unwillingness of divisional supervisors to include marketing efficiently is still a significant challenge. Producing a constant brand identity across the entire world and using marketing strategies that best fits the regional culture is no simple job.
Executive Summary
Situational Analysis

Yun had a quite clear photo in his mind about how Oracle Corporation Case Study Solution can change from a low end to a high end product service provider. He knew that improvement can only be done through positioning Venture as a company providing high-end items and this could just be done through high level of marketing.

In spite of having a clear vision about how to develop Corp brand name, with a possible support of its executives, Yun faced several marketing difficulties in early years of its efforts.

Among the marketing difficulties for Yun was the understandings of executives about the worth of marketing. They thought about marketing and selling as same tools and believed that quality items do not required marketing for increasing sales. As their focus towards marketing was quite low in their previous organisation practices, and the present marketing requirement was excessive high, the gap was too larger and to fill this space with incorrect perceptions about marketing was rather challenging for Yun.

Along with it the product variety of the company was increasing with the ripening of new item ideas by the R&D sector of Business. Yun had a difficulty to perform marketing preparation and to develop marketing budget plans for existing as well as for new items from the very beginning, and this would take a big time.

A huge shift would be needed in present marketing expenditures to build the Oracle Corporation Case Study Solution brand name. This would result in increased marketing expenses for Enterprise and could disrupt the administration relating to increased expenditures, as they hesitated to marketing expenditures previously and a sudden huge shiftwould make them interrupt. This might lead to decreasing executive assistance for global marketing. In this situation, Yun faces an obstacle for validating increased marketing costs by showing the long term value of huge marketing expenses.

Internal Analysis
SWOT Analysis

Oracle Corporation Case Study Analysis strengths lie in its substantial item portfolio. Enterprise has largest number of patents in the industry with overall number of 15499 patents given in United States( USP).

Another strength of Oracle Corporation Case Study Solution is its capability to establish innovative items at a continuous rate. It major proves for the development and item creating of Enterprise is that the company has gotten so many awards for its development and item style.

Unlike Apple and other competitors, Organization is focused on producing gadgets which can be quickly integrated with any kind of open source Operating System (OS) and software. This provides Organization an edge over Apple gadgets.
Porter's 5 Forces Analysis
Company's capability to produce luxury products at low expense of production is likewise among the major strength of Org as it allows the business to capture more market by supplying quality products with cost control.


Org's weaknesses are concealed in the business's reliance on outsourcing software application for its devices due to business's inability in establishing software, unlike Sony. Oracle Corporation Case Study Help likewise has low profit margins as compare to Apple due to substantial distinction in the costs of Apple and Enterprise with a much lesser difference in quality.


Opportunities for Oracle Corporation Case Study Analysis lie in the growing Smart device market and the business's effectiveness in the market. Org currently runs in about 80 countries and the company has a chance to increase its geographical expansion by moving towards more emerging markets outside Asia.


The dynamic market environment of innovation market posture an extreme risk on Venture's survival and force the business to spend much of its profits share on R&D in order to endure in the long run. The marketplace saturation in developed nations i.e. saturation of mobile company is likewise a big threat for the business's growth in the existence of strong rivals like Apple.

4 P's of Marketing
Swot Analysis

Organization offers quality items and has a quite rich portfolio which caters to different sections. LCD and mobile phones are the most significant items of Venture, whereas DRAM is likewise not far behind in comparison of them.

• Laptops.
• Mobile phones.
• Air conditioning unit.
• Computer.
• Hard disk drives.
• Washer.
• Fridges.
• Electronic cameras.
• Microwaves.
• Flash memory.


Oracle Corporation Case Study Analysis uses both market competitive and market skimming rates methods for its wide range of products. In competitive rates it adjusts the price according to the competition in order to gain advantage, whereas, it uses market skimming technique where the product has actually an added worth and by selling a few products it can reach break-even.


It has one of the best supply chain networks, with retail distributors, their own sole distributors, E commerce channels like Amazon and so on. All its items are prompt supplied to the selling place/ provided to the customers directly in case of online order.

Vrio Analysis
It utilizes both offline & online channels of promotion to market their items. Paid product ads, social promo and digital advertisements are utilizes to develop awareness about Corporation products.

Worth Chain Analysis.

It's an analytical framework for recognizing organisation activities that add worth or competitive advantage for the business.

Incoming Logistics.

It has among the most efficient and effective supply chain network and has over 2700 suppliers across various markets worldwide. Practically 80% of which is based in Asia and the remaining worldwide. For its incoming logistics it owns various logistics companies as it subsidiaries. It takes care of its providers and develops a harmonious relationship with them and even decreased their payment cycles to improve this relationship even more which adds worth to their chain network.


Venture's core competency is its mass manufacturing it produces 90% of its products in-house. Divided into three various departments its operations are namely IT & Mobile Communications, Device Solutions and Consumer Electronics. It is preserving operation centers worldwide to further include worth to its value chain network.

Outbound Logistics.

Its outgoing logistics system efficiency is one of the main factors Oracle Corporation Case Study Analysis has the ability to compete with Apple. Organization's own Electronic Logitec system plays a significant function in the outgoing logistics operations. It even carries out the jobs of collection of payment, settling insurance coverage claims, etc. on behalf of Company.

Marketing and Sales.

Attracting target consumer attention towards the product is done through marketing and sales to interact with them the worth and competitive advantage the item provides. Oracle Corporation Case Study Solution advertising budget is continuously on the rise since they started their rearranging globally and will continue to do so as they are continuously looking to broaden and invest in high possible development markets. The spending plan is spent on events, print and media advertisements, public relations etc.

Business Service. Company put their clients at the top and continually aim to deliver unmatchable customer care requirements. As after sales service is becoming very crucial to keep customers pleased and engaged, they even perform surveys through 3rd parties to discover their consumer's feedback and execute it in the favorable method to minimize or if possible completely remove their customer issues. By including a direct assistance line to call them 24 hr they have even more increased the included value of Oracle Corporation Case Study Analysis service.


Oracle Corporation Case Study Analysis has diversified market division, based upon its arrangement of vast array of items to large number of consumers. Business target customer sectors can be divided into 3 classifications i.e. Oracle Corporation Case Study Solution IT and Mobile Communications, Corporation Customer Electronics and Venture Gadget services.


Oracle Corporation Case Study Help geographic division is based upon 2 criteria i.e. region and density. Corporation serves about 80 nations worldwide with its products provided to Urban as well as Backwoods of the nation. The Corp is also growing its global existence and the business's versatility in finding its plants motivates global expansion of Corp.


Enterprise produces products that can be utilized by both women and males. The target consumers for Venture IT and mobile communication items have an age range of 18-65 with majority at a young or freshly wed life cycle stage. Apart from it, Company Consumer Electronics are targeted to a client sector with an age range of 25-65.


The psychographic segmentation of Oracle Corporation Case Study Analysis s based upon the social class and the lifestyle of the consumer. Business target consumers on the basis of social class are primarily upper middle, middle and working class clients, as Business sell items like mobile phone not much cheaper i.e. Motorola as well as not much expensive i.e. Apple. It offers quality products to middle level customers at a slightly high rate than others targeting the exact same sector.


Oracle Corporation Case Study Solution majority target consumers have distinct behavioural qualities. They are drawn in towards Venture due to the fact that of its moderate costs with a level of quality.

Quantitative analysis.

Sales of Oracle Corporation Case Study Solution has actually increased remarkably from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net revenue of.48 billion $ to 5.9 billion $. Digital media is the largest selling classification of Venture with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales.

Qualitative analysis.

Whereas, the core strength of the company is presently making however long gone are those days when good items were offering themselves. Kim has actually already begun to strengthen the marketing activities of Enterprise and really quickly it will become one of its core strength like making if not much better.



Business runs designs, manufactures and sell a large portfolio of customer electronics. It runs in a very competitive environment and has actually successfully positioned itself as the maker of quality products. The response is yes.


As, said earlier that Oracle Corporation Case Study Solution runs in an extremely competitive environment, which means all the business have comparable products. The response for rarity is no.


Due to the nature of the market, it is extremely simple for rivals to understand the functionality of the items and quickly make their own models. Yes, Corporation is only behind IBM in registering brand-new patents annually, but the benefit is very short term in this market.


Chairman Lee has entirely turn-around Company, from going practically insolvent during the Asian monetary crisis of 1997 to the leading 25 business in the world. Certainly yes there appertains company in the company and the outcomes speak for themselves.

External Ecological Analysis

PESTLE Analysis


Being a multinational brand spread nearly in every nation worldwide, majority of the environments like USA, Europe, China etc., are extremely conductive for its operations. Nevertheless, it faces some political pressures in less developed countries where law and order circumstance is bad. Latin American, African and some Asian countries fall in this classification, where political instability do have a result on Oracle Corporation Case Study Analysis operations.


Buying power of consumers is vital for companies like Enterprise to be successful and grow. Emerging markets like India, middle-eastern countries and so on provide growth chances, whereas, due to economic crisis even the consumers of industrialized nations suffer severely. It is really essential for the business to keep an eye on the continuous economic situation of the nation prior to going into the market.


Multinational business need to face various social and cultural issues throughout its operations in a foreign nation. Corp has actually also faced numerous problems however have adopted to the regional environments of most of the nations remarkably well. It has customized its items, practices, policies and so on accordingly in order to be successful.


With a yearly expense of 2.4 billion dollars in Research study & Development, and with consistent ingenious item launches, Oracle Corporation Case Study Help is one of the leading ingenious companies of the world. With a clear objective to be ahead of the rest when it comes to technological developments, Org has actually increased to the no 25 of the leading effective business of the world.


Each country has their own laws and policies, being a multinational company Organization have to strictly follow those laws in their jurisdictions. Failure to do so, will lead to major legal effects. It has to study or work with a regional law expert prior to beginning its operations in a particular country.


With the increasing awareness amongst consumers about the environmental & ethical offenses of companies, Corp needs to ensure that it follows all the security guidelines. Environmental damages, ethical misbehaviors are not acceptable and in some nations the repercussions can be extremely extreme. On the other hand it has to do some Corporate Social Duty practices to show the residents that it cares about their environment and people.

Porter's 5 Forces

Risk of Replacement

Hazard of replacement for Org's each product category is quite significant. Running in a very vibrant market lead the company to deal with a high threat of substitution. Factors for high threat of replacement for Oracle Corporation Case Study Help Smartphone consist of the presence of high variety of suppliers and Market saturation in developed nations, that make the cost of changing for consumers practically no. Replacement threats for Enterprise visual display lie in the changing life style of customers. Consumers can switch to watching visuals in your home towards outside activities. In addition to it, Company printing solutions items are threatened by the increasing attraction of clients towards cloud storage.

Competition Amongst Existing Firms:

The rivaly among Organization and its close rivals is intense. The major reason behind this is the method of market saturation in numerous number of product categories, requiring Organization to introduce more innovative features in existing products and brand-new innovative items to maintain its growth. The major competitors for Oracle Corporation Case Study Analysis samrtphones consist of Apple, Motorola, LG, Nokia, Huawei, OPPO and so on.

Oracle Corporation Case Study Analysis has a huge supply chain including about 2700 providers throughout the world.( Corporation Sustainability Report, 2016) Provider's bargaining power for Org is low as Enterprise runs economies of scale and its orders are of possible size and worth. These big orders make it possible for Venture to negotiate costs with its providers. Nevertheless, due to incapability of Oracle Corporation Case Study Solution to develop its own software application, it needs to outsource its software application development to Google, which becomes a prospective provider of software for Org, resulting in high bargaining power of Google. Although, in most of cases Corp has a power to negotiate rates, but it offer substantial costs to its suppliers to construct a strong supply chain and to have strong relationships with its providers.

Bargaining Power of Purchasers:

Haggling power of purchasers for various number of item categories of Org is intense. Among the factor leading to the extreme bargaining power is the availability of large number of rivals in nearly each product classification i.e. rivals of Enterprise Smart device, with an extremely little differentiation. The high schedule of providers of Smartphones with minimum differentiation, make the changing expense for buyers practically zero, for this reason increasing the bargaining power of buyers. Market saturation in most of the item classifications likewise make the bargaining power of buyers more extreme in for Oracle Corporation Case Study Analysis. In spite of igh bargaining power Business is rather capable of offering its products at a higher price than much of its rivals, due to high end quality item and a fair brand image.

Hazard of New Entrants:

Threat of brand-new entrants for Enterprise is rather low. Among the significant factor for low hazard of new entrants is the high competition in the market. The requirement of substantial amount of capital to enter in the marketplace is also among the possible barrier to entry. Along with it, requirement of substantial proficiency and research study and advancement expenses for survival in the market also make new entrants reluctant to enter in the marketplace. Market saturation is likewise one of the barrier of entry in technology industry. High bargaining power of providers require the players in the market to charge as low rates as possible and this can just be attained by production efficiency. Brand-new companies, in bulk cases, lack the production effectiveness, thus increasing the risks for entrance in the innovation market.

Competitive Analysis

Org's high item diversity offers it differentiation from its rivals. It is among the three leading brand names by market share. Unlikely to its close rivals consisting of Sony, Intel and Nokia, who focus bulk on a single item classification with Sony focusing on customer electronic devices, Nokia on mobile phone and Intel on chips, Company had a big R&D costs on all of its item classifications which enable the business to make potential profits from sales of nearly all of its items. (See Display) Nevertheless, due to the large product range the company faces high variety of rivals.

The business ranks first in 4 item classifications i.e. DRAM Chips, LCD Displays, Big Screen Televisions and Microwave ovens, in terms of international market share, amongst 8 various item classifications. Company was the global leader in manufacturing DRAM, SRAM and NAND flash chips. Although, Venture profits from chips was less than Intel however its profits from chips was growing quicker than Intel and has grown close to the earnings levels of Intel, as given in the case Display 2.

Together with the chips Corp mobile market was also thriving at a high rate than its competitors i.e. Motorola and Nokia. Enterprise's cellular phone's sales growth was 51% as compare to Motorola with only 4% and Nokia with no sales growth. The significant reson behind Company's high growth despite of greater costs than Nokia and Motorola was the company's high-end quality mobile phone.

Corporation was likewise reaping the benefits from increasing market share of high-end LCDs as given in case Exhibition 3. The major factor, making the business make it possible for to get the opportunity is its mass production at low cost. Sony was the biggest rival for Oracle Corporation Case Study Analysis in LCD market, however, it had likewise started joint venture with Enterprise in 2003 for LCD making, decreasing the competition for Org.

Porter's Competitive Technique

Low Expense Management technique of porter is totally implemented by Enterprise the method they attain economies of scale by strengthening their core proficiencies of production. They constantly bring something new and innovative whether it's an item or a service.


Alternative Option 1

The Chief Marketing Officer (CMO) of Oracle Corporation Case Study Solution would develop a brand-new brand name image by targeting the more youthful generation of the particular country. As, specifically smart phones of Organization are very popular amongst the younger demographic.


1. It is the best method to build Consumer Lifetime Worth (CLV) by developing a long-lasting relationship with consumers. Build commitment through providing worth and reap the benefits for long-term, as research study has actually revealed it is much cheaper to maintain existing clients than to attract brand-new ones.
2. Another pro of this alternative is that word of mouth spread quicker among more youthful individuals and which in turn will bring in brand-new consumers for my items.


1. Old consumers who were associated with Company before may not like this new image the company is trying to portray.
2 It will sustain further expenses to reposition some products and it might not even bring success as the patterns change extremely rapidly among the younger market.

Alternative option 2.

Corporation has made manufacturing its core competency for the many part of their business and due to which its managers are not scared to completely get out of their convenience zone. It would be done by arranging training workshops during which importance of marketing will be taught and numbers will be offered. Failure to get the passing scores will get benched. Marketing environment must be created internally first as real marketing starts inside the corporation.


1. Its pro will be that all the marketing method advocates will come out and likewise the opposite ones.


2. Its con can create a really unhealthy environment in the work environment, as individuals frequently withstand change since they fear it.

Identify the best option

First alternative is the best as it plainly has more pros because once a Consumer Life time Worth is constructed the company will make money from it till that consumer is alive and has buying power as well. Plus, our target customers are the more youthful generation which are bound to live longer than the current old age people. Nonetheless, Business's primary objective is to develop commitment among its consumers and make them bought it from them and even buy their different products also.

Execution Strategy

• Targeting younger generation through social marketing, creating a link with them like Pepsi do with music. And set the expectations achievable and practical.
• A team consisting of best marketing and sales specialists should be put together, and both views should be taken into account prior to securing the resources needed to carry out the plan.
• Thorough interaction of the strategy need to be done as it is very important for everyone to be on the exact same page to make it work.
• Tasks and timelines must be develop and communicated accordingly to each person accountable.
• The supervisor must utilize a dashboard which shows the development of all the tasks which have actually been done or about to be done and by whom.
• The supervisor need to keep an eye on and keep a constant check on the individual and general efficiency.
• Everyone ought to be willing to adapt midway due to the fact that any new pattern or policy may can be found in due to which all the important things currently prepared need to be changed. It's better to have contingency plans currently prepared.
• At the end of the campaign the supervisor ought to interact the outcomes and if successful should commemorate with the team.

Budget plan

This change the budget allocation of lots of managers and various countries were dissatisfied and argued but the analysis done by the program was precise and showed figures like North America and Russia growth prospective warranted a 35% allotment while they were receiving 45%. It actually assisted to fairly disperse the resources and catch more customers by investing more on ads on the high development potential regions of the world.

Its constant investment in R&D and ingenious practices have actually propelled them to brand-new heights however for them its' only the start and they want to be among the top 3 brands in the world. Their marketing efforts ought to be directed towards younger demographic amidst the internal arguments about marketing and need to create Client Life time Value as it will not only offer them advantages now however will continue to enjoy it till the client life time. As the cost of keeping the customer is much cheaper than drawing in a brand-new one.