Portfolio Assignment 4 Harvard Case Study Solution

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Portfolio Assignment 4 Case Study Solution and Analysis


Portfolio Assignment 4 Case Study Solution is a popular international brand name in technology market, founded in 1938 by Lee Byung Chul, in South Korea. Portfolio Assignment 4 deals in a great deal of item categories including Semiconductors, Telecommunications, Digital Media, Digital Appliances and many more other electronic items. Historically, the company's core consumers consist of the Original Devices Manufacturers (OEMs), which used to sell Corporation items withtheir own brand name. Till early 1990s, the core competency of Corporation depend on its low price offerings than its rivals by manufacturing existing items at economies of scale. Its consumer circle includes Original Equipment Manufacturers (OEMs), who used to offer Portfolio Assignment 4 Case Study Help items with their own brand. Enterprise was not simply understood outside Korea. There were likewise no or little interest in developing the brand worldwide. Marketing budget was controlled by production department with a prime focus on offering inexpensive products.During the 1997 Asian Financial Crisis the business nearly got insolvent, however with the Vision of Chairman Lee it totally turn its fortune around and in 2002 was noted the leading 25 most important business worldwide. When Kim was employed as a Chief Marketing Officer in 2000 the business was not even listed. He repositioned Corp as a worldwide brand and educated his divisional managers to understand marketing and its significance. Now their goal is to reach the top 10 by 2005.

Issue Declaration

Corporation's transition from an item based to a marketing business is not going as smoothly as planned.Overcoming the unwillingness of divisional supervisors to incorporate marketing successfully is still a significant challenge. Developing a constant brand name identity across the whole world and using marketing strategies that best fits the regional culture is no easy job. The M-net program analysis have actually been really useful in figuring out the high and less prospective development locations, but allowance of resources appropriately is not well gotten amongst the managers. There is no consensus amongst the hierarchy regarding the very best matched future method.
Executive Summary
Situational Analysis

Portfolio Assignment 4 Case Study Analysis efforts for building its brand name throughout the world was started after introducing the "new management effort" by Chairman Lee in 1993. The goal was to change Business from a low-cost OEM to a high value-added product company. To make the vision of Org a reality, Chairman Lee selected Yun as a vice chairman in 1997. Yun had a rather clear photo in his mind about how Venture can change from a low end to a luxury product service provider. He knew that improvement can just be done through placing Enterprise as a business providing high-end products and this might just be done through high level of marketing.

In spite of having a clear vision about how to build Org brand, with a potential support of its executives, Yun faced several marketing challenges in early years of its efforts.

Among the marketing obstacles for Yun was the perceptions of executives about the value of marketing. They thought about marketing and selling as very same tools and believed that quality items do not required marketing for increasing sales. As their focus towards marketing was rather low in their previous service practices, and the present marketing requirement was too much high, the gap was too wider and to fill this space with wrong understandings about marketing was rather challenging for Yun.

Along with it the item range of the business was increasing with the ripening of brand-new item ideas by the R&D sector of Enterprise. Yun had a difficulty to carry out marketing planning and to produce marketing spending plans for existing as well as for new items from the very start, and this would take a huge time.

A big shift would be needed in present marketing expenses to build the Organization brand name. This would result in increased marketing expenses for Business and could interrupt the administration concerning increased costs, as they were unwilling to marketing expenditures formerly and a sudden huge shiftwould make them disturb.

Internal Analysis
SWOT Analysis

Org strengths depend on its substantial item portfolio. Company has largest number of patents in the market with total variety of 15499 patents given in US( USP). Big amount of R&D costs has enabled the company to grow its item portfolio at a greater rate than its competitors. Portfolio Assignment 4 Case Study Analysis spent about $13.079 billion on its R&D sector in 2016, which is 7.3% of its total incomes.

Another strength of Portfolio Assignment 4 Case Study Help is its ability to develop innovative items at a constant rate. It major shows for the development and product designing of Enterprise is that the company has actually gotten many awards for its development and item style.

Unlike Apple and other rivals, Corp is focused on producing gadgets which can be quickly incorporated with any type of open source Os (OS) and software. This offers Venture an edge over Apple gadgets.
Porter's 5 Forces Analysis
Corp's ability to produce high-end items at low expense of production is also one of the significant strength of Enterprise as it makes it possible for the company to record more market by providing quality items with expense control.


Corporation's weaknesses are concealed in the business's reliance on outsourcing software application for its devices due to company's inability in developing software application, unlike Sony. Portfolio Assignment 4 Case Study Analysis likewise has low earnings margins as compare to Apple due to substantial difference in the costs of Apple and Organization with a much lower difference in quality.


Opportunities for Portfolio Assignment 4 Case Study Solution lie in the growing Mobile phone market and the company's efficiency in the market. Company currently runs in about 80 countries and the business has an opportunity to increase its geographical growth by moving towards more emerging markets outside Asia.


The dynamic market environment of technology industry position a severe risk on Corporation's survival and require the business to spend much of its earnings share on R&D in order to endure in the long run. The marketplace saturation in industrialized nations i.e. saturation of mobile company is also a big hazard for the business's development in the existence of strong rivals like Apple.

4 P's of Marketing
Swot Analysis

Portfolio Assignment 4 Case Study Analysis offers quality items and has a quite rich portfolio which caters to different segments. The majority of the products remain in the leading three of their particular markets. LCD and mobile phones are the most significant products of Corp, whereas DRAM is also not far behind in contrast of them. Following is the product line of Company:

• Laptops.
• Mobile phones.
• Air conditioning unit.
• Desktop computer.
• Hard drives.
• Washer.
• Fridges.
• Cams.
• Microwaves.
• Flash memory.


Portfolio Assignment 4 Case Study Solution utilizes both market competitive and market skimming pricing methods for its wide range of items. In competitive pricing it adjusts the cost according to the competition in order to get benefit, whereas, it uses market skimming strategy where the product has actually an added worth and by selling a few items it can reach break-even.


It has among the best supply chain networks, with retail suppliers, their own sole distributors, E commerce channels like Amazon etc. All its items are prompt supplied to the selling place/ provided to the clients directly in case of online order.

Vrio Analysis
It wasn't a widely known company outside of Korea till 1993. But the management initiative taken by their CEO has pressed them to market more effectively outside the borders and now it has entered the league of leading 25 companies worldwide in just 9 years. This is an impressive achievement despite the ongoing arguments amongst the supervisors about embracing marketing practices. It utilizes both offline & online channels of promotion to market their items. Paid item ads, social promotion and digital advertisements are utilizes to create awareness about Corporation items.

Worth Chain Analysis.

It's an analytical framework for recognizing company activities that include worth or competitive advantage for the business.

Inbound Logistics.

It has among the most effective and efficient supply chain network and has more than 2700 suppliers across numerous industries around the globe. Nearly 80% of which is based in Asia and the staying around the globe. For its incoming logistics it owns different logistics firms as it subsidiaries. It looks after its providers and develops a harmonious relationship with them and even decreased their payment cycles to improve this relationship further which includes worth to their chain network.


Corp's core competency is its mass manufacturing it produces 90% of its products internal. Divided into three various divisions its operations are namely IT & Mobile Communications, Gadget Solutions and Customer Electronic Devices. It is preserving operation hubs worldwide to even more add worth to its worth chain network.

Outbound Logistics.

Its outgoing logistics system performance is among the main factors Portfolio Assignment 4 Case Study Help is able to take on Apple. Business's own Electronic Logitec system plays a major role in the outbound logistics operations. It even performs the jobs of collection of payment, settling insurance claims, etc. on behalf of Venture.

Marketing and Sales.

Attracting target client attention towards the product is done through marketing and sales to communicate with them the worth and competitive benefit the item provides. Portfolio Assignment 4 Case Study Solution advertising spending plan is constantly increasing given that they started their rearranging internationally and will continue to do so as they are constantly wanting to expand and invest in high possible development markets. The budget is spent on occasions, print and media ads, public relations etc.

Corp Service. Organization put their customers at the top and continuously aim to provide unmatchable customer support requirements. As after sales service is becoming very crucial to keep clients delighted and engaged, they even carry out studies through 3rd parties to discover their consumer's feedback and execute it in the favorable way to reduce or if possible totally eliminate their customer problems. By including a direct assistance line to contact them 24 hr they have actually further increased the included worth of Portfolio Assignment 4 Case Study Help service.


Portfolio Assignment 4 Case Study Help has diversified market division, based upon its provision of large range of items to large number of consumers. Org target client sections can be divided into 3 categories i.e. Portfolio Assignment 4 Case Study Solution IT and Mobile Communications, Corporation Consumer Electronic Devices and Org Device solutions.


Portfolio Assignment 4 Case Study Analysis geographical division is based upon 2 criteria i.e. area and density. Corp serves about 80 nations worldwide with its items offered to Urban along with Backwoods of the country. The Org is also growing its international existence and the company's flexibility in locating its plants encourages global expansion of Corporation.


Company produces items that can be used by both males and females. The target consumers for Org IT and mobile communication items have an age range of 18-65 with bulk at a young or newly wed life cycle stage. Apart from it, Venture Customer Electronic devices are targeted to a client segment with an age range of 25-65.


The psychographic division of Portfolio Assignment 4 Case Study Analysis s based upon the social class and the life style of the consumer. Business target clients on the basis of social class are mainly upper middle, middle and working class clients, as Corp offer items like cellular phone not much cheaper i.e. Motorola in addition to very little costly i.e. Apple. It supplies quality products to middle level consumers at a somewhat high price than others targeting the same section.


Portfolio Assignment 4 Case Study Help majority target consumers have distinct behavioural attributes. It has customers with an ambitious, stylish and identified personality with moderate level of commitment towards the brand. Its customers have some degree of shift towards other popular brands i.e. Apple. Most of Corp consumers want quality as well as expense control. They are brought in towards Corp because of its moderate costs with a degree of quality.

Quantitative analysis.

Sales of Portfolio Assignment 4 Case Study Help has actually increased amazingly from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net earnings of.48 billion $ to 5.9 billion $. Digital media is the largest selling category of Enterprise with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales.

Qualitative analysis.

Yes, this choice is based on the objective of Kim to target the younger audience and develop a global brand image of the business. Whereas, the core strength of the business is presently producing however long gone are those days when excellent items were offering themselves. In the current age marketing is very essential and companies can not be successful without it. Kim has actually already started to enhance the marketing activities of Corp and very soon it will become one of its core strength like producing if not much better.



Corp operates designs, produces and offer a vast portfolio of customer electronic devices. It operates in an exceptionally competitive environment and has successfully positioned itself as the maker of quality items. So, the response is yes.


As, stated previously that Portfolio Assignment 4 Case Study Solution runs in a highly competitive environment, which indicates all the business have comparable products. The answer for rarity is no.


Due to the nature of the market, it is really simple for competitors to comprehend the performance of the products and easily make their own designs. Yes, Organization is only behind IBM in signing up brand-new patents every year, however the benefit is really short-term in this industry.


Chairman Lee has totally turn-around Enterprise, from going nearly insolvent during the Asian financial crisis of 1997 to the top 25 company on the planet. Absolutely yes there appertains organization in the company and the results promote themselves.

External Environmental Analysis

PESTLE Analysis


Being a multinational brand spread almost in every nation worldwide, majority of the environments like USA, Europe, China and so on, are extremely conductive for its operations. It deals with some political pressures in less industrialized nations where law and order situation is not excellent. Latin American, African and some Asian countries fall in this classification, where political instability do have a result on Portfolio Assignment 4 Case Study Help operations.


Purchasing power of consumers is important for companies like Enterprise to grow and prosper. Emerging markets like India, middle-eastern nations and so on offer growth opportunities, whereas, due to recession even the customers of developed nations suffer badly. Thus it is very crucial for the business to keep an eye on the continuous economic situation of the nation prior to going into the marketplace.


Multinational companies need to face different social and cultural concerns during its operations in a foreign country. Venture has likewise faced numerous issues however have actually embraced to the local environments of most of the nations exceptionally well. It has customized its items, practices, policies etc. appropriately in order to be successful.


With a yearly expense of 2.4 billion dollars in Research study & Advancement, and with continuous innovative product launches, Portfolio Assignment 4 Case Study Analysis is one of the top innovative business of the world. With a clear mission to be ahead of the rest when it concerns technological developments, Venture has increased to the no 25 of the top effective companies of the world.


Each country has their own laws and policies, being a multinational business Business need to strictly follow those laws in their jurisdictions. Failure to do so, will result in serious legal repercussions. It has to study or employ a regional law specialist before starting its operations in a particular country.


With the rising awareness among customers about the ethical & ecological violations of business, Organization has to make sure that it follows all the safety standards. Environmental damages, ethical misbehaviors are not acceptable and in some countries the consequences can be extremely extreme. On the other hand it has to do some Business Social Responsibility practices to show the residents that it appreciates their environment and individuals.

Porter's 5 Forces

Threat of Alternative

Threat of alternative for Venture's each product category is quite substantial. Running in an exceptionally dynamic market lead the business to deal with a high danger of alternative. Factors for high risk of alternative for Portfolio Assignment 4 Case Study Solution Smartphone include the presence of high variety of suppliers and Market saturation in industrialized nations, that make the cost of switching for customers practically no. Alternative risks for Corporation visual display screen depend on the changing life style of customers. Customers can change to viewing visuals in the house towards outside activities. Together with it, Enterprise printing services items are threatened by the increasing attraction of clients towards cloud storage.

Rivalry Amongst Existing Firms:

The rivaly amongst Org and its close rivals is extreme. The significant reason behind this is the method of market saturation in various number of product categories, requiring Org to introduce more ingenious features in existing items and brand-new ingenious items to keep its development. Other factor for the extreme competition among the competitors is the little product distinction among the items. The prominent gamers in the innovation industry are quite familiar with the significance of R&D spending for their survival and are facing a race of marketing and R&D costs, to catch the marketplace. The significant competitors for Portfolio Assignment 4 Case Study Help samrtphones consist of Apple, Motorola, LG, Nokia, Huawei, OPPO etc. High competition rivalry leads to the fluctuating market shares which can be seen in Exhibit F.

Bargaining Power of Providers:

Portfolio Assignment 4 Case Study Analysis has a huge supply chain consisting of about 2700 providers throughout the world.( Corp Sustainability Report, 2016) Supplier's bargaining power for Corp is low as Company runs economies of scale and its orders are of potential size and worth. These huge orders make it possible for Corp to negotiate prices with its suppliers. Due to incapability of Venture to develop its own software, it has to outsource its software development to Google, which becomes a prospective provider of software application for Business, resulting in high bargaining power of Google. In most of Portfolio Assignment 4 Case Study Help has a power to negotiate rates, but it supply considerable costs to its suppliers to develop a strong supply chain and to have strong relationships with its suppliers.

Bargaining Power of Buyers:

Negotiating power of buyers for numerous variety of product categories of Enterprise is intense. Among the element causing the extreme bargaining power is the accessibility of a great deal of rivals in almost each product classification i.e. competitors of Venture Smart device, with a really little distinction. The high schedule of providers of Smartphones with minimum distinction, make the changing expense for buyers nearly absolutely no, thus increasing the bargaining power of buyers. Market saturation in the majority of the product classifications also make the bargaining power of purchasers more extreme in for Portfolio Assignment 4 Case Study Analysis. In spite of igh bargaining power Corp is quite efficient in selling its items at a higher price than much of its rivals, due to high end quality item and a reasonable brand image.

Threat of New Entrants:

Threat of brand-new entrants for Portfolio Assignment 4 Case Study Help is quite low. Along with it, requirement of big knowledge and research study and advancement expenses for survival in the industry also make new entrants unwilling to enter in the market. Market saturation is likewise one of the barrier of entry in technology market.

Competitive Analysis

Corp's high item diversification provides it distinction from its competitors. It is among the 3 leading brands by market share. Unlikely to its close rivals consisting of Sony, Intel and Nokia, who focus bulk on a single item category with Sony focusing on customer electronics, Nokia on mobile phone and Intel on chips, Corporation had a substantial R&D spending on all of its item classifications which make it possible for the company to make potential profits from sales of practically all of its products. (See Display) Nevertheless, due to the wide product variety the company faces high variety of competitors.

The business ranks initially in 4 product classifications i.e. DRAM Chips, LCD Displays, Big Screen TVs and Microwave ovens, in regards to global market share, among 8 various product categories. Corporation was the worldwide leader in producing DRAM, SRAM and NAND flash chips. Enterprise revenues from chips was less than Intel however its revenues from chips was growing quicker than Intel and has actually grown close to the revenue levels of Intel, as provided in the case Display 2.

Along with the chips Venture mobile market was likewise flourishing at a high rate than its competitors i.e. Motorola and Nokia. Corp's mobile phone's sales growth was 51% as compare to Motorola with just 4% and Nokia with no sales development. The major reson behind Enterprise's high growth despite of greater prices than Nokia and Motorola was the company's high-end quality mobile phone.

Corp was also profiting from increasing market share of high end LCDs as given up case Exhibit 3. The significant reason, making the business allow to get the chance is its mass production at low expense. Sony was the most significant rival for Portfolio Assignment 4 Case Study Help in LCD market, however, it had also started joint venture with Business in 2003 for LCD producing, decreasing the competition for Organization.

Porter's Competitive Strategy

Low Expense Leadership technique of porter is fully carried out by Company the method they achieve economies of scale by reinforcing their core competencies of production. Even to the point that their rival SONY chose to form an alliance with them to make for them, due to the fact that they were not able to compete with them on low cost. Differentiation is another strategy well implemented by Corp by continuous financial investment in the R&D and staying ahead of the competitors. They always bring something innovative and brand-new whether it's a product or a service.


Alternative Solution 1

The Chief Marketing Officer (CMO) of Portfolio Assignment 4 Case Study Help would create a new brand image by targeting the younger generation of the particular nation. As, especially mobile phones of Enterprise are preferred amongst the younger demographic.


1. It is the best technique to develop Consumer Lifetime Value (CLV) by creating a long-lasting relationship with consumers. Develop commitment through providing worth and profit for long-term, as research study has showed it is much cheaper to retain existing clients than to draw in brand-new ones.
2. Another pro of this alternative is that word of mouth spread faster amongst younger people and which in turn will bring in new clients for my items.


1. Old consumers who were connected with Corporation prior to may not like this brand-new image the company is attempting to portray.
2 It will sustain additional expenses to rearrange some products and it may not even bring success as the trends alter very rapidly amongst the younger demographic.

Alternative service 2.

It would be done by arranging training workshops throughout which value of marketing will be taught and numbers will be given. Marketing environment need to be developed internally first as genuine marketing begins inside the corporation.


1. Its pro will be that all the marketing method supporters will come out and likewise the opposite ones.


2. Its con can develop a very unhealthy environment in the office, as individuals often withstand change since they fear it.

Determine the very best alternative

Very first alternative is the best as it plainly has more pros because once a Consumer Life time Value is built the business will profit from it till that customer is alive and has buying power also. Plus, our target customers are the more youthful generation which are bound to live longer than the present old age individuals. However, Venture's primary objective is to create commitment amongst its clients and make them repurchase it from them and even purchase their different items as well.

Implementation Strategy

• Targeting younger generation through social marketing, developing a relate to them like Pepsi make with music. And set the expectations attainable and sensible.
• A group consisting of best marketing and sales professionals should be put together, and both views need to be taken into consideration before protecting the resources needed to implement the plan.
• Thorough interaction of the plan must be done as it is really crucial for everybody to be on the same page to make it work.
• Tasks and timelines should be develop and communicated appropriately to each individual responsible.
• The supervisor need to utilize a control panel which reveals the development of all the jobs which have actually been done or about to be done and by whom.
• The manager need to keep an eye on and keep a consistent check on the general and specific performance.
Because any brand-new pattern or policy might come in due to which all the things already prepared have to be changed, • Everyone should be ready to adjust midway. It's much better to have contingency plans currently prepared.
• At the end of the project the supervisor should communicate the results and if successful should celebrate with the group.

Spending plan

The M-net program exposed engaging analysis about the low and high growth prospective locations and just how much advertising budget should be allocated appropriately. This modification the budget plan allocation of various nations and many supervisors were dissatisfied and argued but the analysis done by the program was precise and revealed figures like North America and Russia growth possible warranted a 35% allotment while they were receiving 45%. Whereas, China and Europe must be receiving 42% however were rather offered 31%. It actually helped to relatively disperse the resources and record more clients by investing more on ads on the high development capacity regions of the world.

Portfolio Assignment 4 Case Study Solution is a leading 25 company worldwide now and plans to get ahead of Sony who sits presently at no. 20. Its consistent investment in R&D and innovative practices have moved them to brand-new heights however for them its' just the start and they wish to be among the top 3 brands in the world. They completely turnaround from practically going bankrupt during the Asian Financial Crisis to a world popular brand name, known for quality and innovation. Their worth chain and their core proficiency their production capability, along-with worldwide brand name image structure have actually seen their sales go from 16 to 44.6 billion $ from 1997-- 2002. With additional expansion in China and other emerging markets those numbers will just increase further in the future. Their marketing efforts need to be directed towards younger market amid the internal arguments about marketing and need to develop Consumer Lifetime Value as it will not just give them advantages now however will continue to gain it till the customer lifetime. As the cost of maintaining the consumer is much cheaper than bring in a brand-new one.