Radnet Inc Financing An Acquisition 4 Harvard Case Study Solution

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Radnet Inc Financing An Acquisition 4 Case Study Solution & Analysis


Historically, the company's core customers consist of the Original Devices Manufacturers (OEMs), which utilized to sell Radnet Inc Financing An Acquisition 4 Case Study Solution items withtheir own brand name. Its client circle includes Original Equipment Manufacturers (OEMs), who utilized to offer Samsung products with their own brand name. He rearranged Samsung as a global brand and informed his divisional supervisors to understand marketing and its value.

Problem Statement

Samsung's shift from an item based to a marketing company is not going as smoothly as planned.Overcoming the hesitation of divisional managers to incorporate marketing efficiently is still a major difficulty. Creating a constant brand name identity across the whole world and utilizing marketing methods that finest fits the regional culture is no simple task. The M-net program analysis have actually been truly useful in identifying the high and less prospective growth locations, however allowance of resources accordingly is not well gotten among the managers. There is no consensus amongst the hierarchy regarding the very best fit future technique.

Situational Analysis

Yun had a rather clear picture in his mind about how Radnet Inc Financing An Acquisition 4 Case Study Help can change from a low end to a high end item service provider. He knew that transformation can only be done through positioning Samsung as a company using high-end items and this might just be done through high level of marketing.

In spite of having a clear vision about how to build Samsung brand, with a prospective support of its executives, Yun faced several marketing challenges in early years of its efforts.

One of the marketing obstacles for Yun was the understandings of executives about the worth of marketing. They thought about marketing and selling as exact same tools and believed that quality products do not needed marketing for increasing sales. As their focus towards marketing was quite low in their previous company practices, and the existing marketing requirement was too much high, the space was too larger and to fill this space with wrong understandings about marketing was rather difficult for Yun.

Along with it the product variety of the business was increasing with the ripening of brand-new item concepts by the R&D sector of Samsung. Yun had a challenge to carry out marketing preparation and to produce marketing budget plans for existing as well as for brand-new items from the very start, and this would take a huge time.

A substantial shift would be needed in current marketing expenses to develop the Radnet Inc Financing An Acquisition 4 Case Study Solution brand. This would lead to increased marketing expenditures for Samsung and could disrupt the administration concerning increased costs, as they hesitated to marketing expenditures previously and an unexpected huge shiftwould make them disturb. This might lead to declining executive assistance for worldwide marketing. In this scenario, Yun faces a difficulty for justifying increased marketing costs by showing the long term value of substantial marketing expenses.

Internal Analysis
SWOT Analysis

Radnet Inc Financing An Acquisition 4 Case Study Solution strengths lie in its substantial product portfolio. Samsung has biggest number of patents in the industry with overall number of 15499 patents approved in United States( USP).

Another strength of Radnet Inc Financing An Acquisition 4 Case Study Solution is its capability to establish innovative products at a constant rate. It significant shows for the innovation and product creating of Samsung is that the company has received many awards for its development and item style.

Unlike Apple and other competitors, Samsung is concentrated on producing gadgets which can be easily integrated with any type of open source Operating System (OS) and software. This provides Samsung an edge over Apple gadgets.

Samsung's ability to produce high end products at low expense of production is also one of the major strength of Samsung as it enables the company to capture more market by offering quality items with cost control.


Samsung's weaknesses are hidden in the business's dependence on outsourcing software for its devices due to company's failure in establishing software, unlike Sony. Radnet Inc Financing An Acquisition 4 Case Study Help also has low earnings margins as compare to Apple due to big distinction in the rates of Apple and Samsung with a much lesser difference in quality.


Opportunities for Radnet Inc Financing An Acquisition 4 Case Study Analysis lie in the growing Smart device market and the company's effectiveness in the market. Samsung currently runs in about 80 nations and the business has an opportunity to increase its geographical growth by moving towards more emerging markets outside Asia.


The dynamic industry environment of technology market present a serious danger on Samsung's survival and require the company to spend much of its incomes share on R&D in order to survive in the long run. The marketplace saturation in industrialized nations i.e. saturation of mobile company is likewise a big threat for the company's growth in the existence of strong competitors like Apple.

4 P's of Marketing


Samsung provides quality items and has a rather rich portfolio which caters to various sections. LCD and mobile phones are the biggest products of Samsung, whereas DRAM is likewise not far behind in contrast of them.

• Laptops.
• Cellphone.
• Ac system.
• Computer.
• Disk drives.
• Washing machines.
• Fridges.
• Video cameras.
• Microwaves.
• Flash memory.


Radnet Inc Financing An Acquisition 4 Case Study Analysis uses both market competitive and market skimming prices methods for its wide range of products. In competitive rates it adjusts the rate according to the competitors in order to acquire benefit, whereas, it utilizes market skimming method where the product has an included worth and by offering a couple of items it can reach break-even.


It has one of the best supply chain networks, with retail distributors, their own sole suppliers, E commerce channels like Amazon and so on. All its items are prompt supplied to the selling location/ provided to the consumers directly in case of online order.


It utilizes both offline & online channels of promotion to market their items. Paid item ads, social promotion and digital advertisements are uses to develop awareness about Samsung items.

Value Chain Analysis.

It's an analytical structure for determining company activities that include worth or competitive advantage for the business.

Inbound Logistics.

It has among the most efficient and efficient supply chain network and has more than 2700 providers throughout different industries worldwide. Nearly 80% of which is based in Asia and the remaining around the globe. For its incoming logistics it owns various logistics companies as it subsidiaries. It looks after its suppliers and produces a harmonious relationship with them and even minimized their payment cycles to improve this relationship further which adds worth to their chain network.


Samsung's core competency is its mass producing it produces 90% of its items internal. Divided into 3 various divisions its operations are particularly IT & Mobile Communications, Gadget Solutions and Consumer Electronic Devices. It is preserving operation hubs worldwide to further include worth to its worth chain network.

Outbound Logistics.

Its outbound logistics system performance is one of the main reasons Radnet Inc Financing An Acquisition 4 Case Study Analysis is able to compete with Apple. Samsung's own Electronic Logitec system plays a significant role in the outbound logistics operations. It even performs the jobs of collection of payment, settling insurance coverage claims, etc. on behalf of Samsung.

Marketing and Sales.

Attracting target customer attention towards the item is done through marketing and sales to communicate with them the worth and competitive benefit the product provides. Radnet Inc Financing An Acquisition 4 Case Study Help marketing budget is continuously rising since they started their repositioning internationally and will continue to do so as they are continuously seeking to broaden and invest in high potential growth markets. The budget is spent on occasions, print and media ads, public relations etc.

Samsung put their consumers at the top and continually aim to provide unmatchable client service standards. By adding a direct assistance line to call them 24 hours they have further increased the included worth of Samsung service.


Radnet Inc Financing An Acquisition 4 Case Study Analysis has actually diversified market segmentation, based upon its provision of wide range of products to large number of consumers. Samsung target consumer segments can be divided into 3 classifications i.e. Radnet Inc Financing An Acquisition 4 Case Study Help IT and Mobile Communications, Samsung Consumer Electronics and Samsung Gadget solutions.


Radnet Inc Financing An Acquisition 4 Case Study Help geographical segmentation is based upon two criteria i.e. area and density. Samsung serves about 80 countries worldwide with its items supplied to Urban along with Rural areas of the country. The Samsung is likewise growing its international existence and the business's flexibility in locating its plants encourages international expansion of Samsung.


Samsung produces products that can be utilized by both males and women. The target customers for Samsung IT and mobile communication products have an age range of 18-65 with majority at a young or freshly wed life cycle stage. Apart from it, Samsung Consumer Electronics are targeted to a customer segment with an age range of 25-65.


The psychographic division of Radnet Inc Financing An Acquisition 4 Case Study Analysis s based upon the social class and the lifestyle of the consumer. Samsung target clients on the basis of social class are mainly upper middle, middle and working class customers, as Samsung sell items like mobile phone very little more affordable i.e. Motorola along with very little expensive i.e. Apple. It supplies quality items to middle level consumers at a somewhat high cost than others targeting the exact same segment.


Radnet Inc Financing An Acquisition 4 Case Study Help majority target clients have special behavioural characteristics. They are drawn in towards Samsung since of its moderate prices with an extent of quality.

Quantitative analysis.

Sales of Radnet Inc Financing An Acquisition 4 Case Study Help has increased amazingly from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net profit of.48 billion $ to 5.9 billion $. Digital media is the biggest selling category of Samsung with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales.

Qualitative analysis.

Yes, this choice is based upon the objective of Kim to target the more youthful audience and create a worldwide brand image of the company. Whereas, the core strength of the business is currently producing but long gone are those days when good products were selling themselves. In the existing age marketing is very important and companies can not succeed without it. Kim has currently begun to enhance the marketing activities of Samsung and very soon it will become one of its core strength like producing if not much better.



Samsung operates designs, manufactures and sell a huge portfolio of customer electronic devices. It runs in an incredibly competitive environment and has successfully placed itself as the maker of quality products. So, the response is yes.


As, stated previously that Radnet Inc Financing An Acquisition 4 Case Study Solution runs in a highly competitive environment, which suggests all the business have comparable products. The response for rarity is no.


Due to the nature of the market, it is really simple for competitors to understand the performance of the products and easily make their own models. Yes, Samsung is just behind IBM in signing up brand-new patents each year, however the benefit is extremely short-term in this market.


Chairman Lee has entirely turnaround Samsung, from going nearly insolvent throughout the Asian monetary crisis of 1997 to the top 25 business on the planet. Certainly yes there is proper organization in the company and the outcomes promote themselves.

External Environmental Analysis

PESTLE Analysis


Being an international brand name spread practically in every country worldwide, majority of the environments like USA, Europe, China and so on, are very conductive for its operations. It faces some political pressures in less industrialized countries where law and order circumstance is not good. Latin American, African and some Asian countries fall in this classification, where political instability do have a result on Radnet Inc Financing An Acquisition 4 Case Study Solution operations.


Purchasing power of consumers is important for companies like Samsung to prosper and grow. Emerging markets like India, middle-eastern nations etc. supply growth chances, whereas, due to recession even the customers of industrialized nations suffer severely. Thus it is very important for the company to keep an eye on the continuous financial situation of the nation before entering the marketplace.


International business have to deal with different social and cultural concerns throughout its operations in a foreign country. Samsung has actually likewise faced many concerns however have actually adopted to the regional environments of the majority of the countries extremely well. It has actually customized its products, practices, policies etc. appropriately in order to achieve success.


With an annual expense of 2.4 billion dollars in Research study & Development, and with consistent innovative item launches, Radnet Inc Financing An Acquisition 4 Case Study Solution is among the leading innovative companies of the world. With a clear mission to be ahead of the rest when it concerns technological developments, Samsung has risen to the no 25 of the top effective business of the world.


Each nation has their own laws and policies, being an international business Samsung have to strictly follow those laws in their jurisdictions. Failure to do so, will result in serious legal effects. It has to study or employ a local law specialist prior to starting its operations in a particular country.


With the increasing awareness among consumers about the ethical & environmental infractions of business, Samsung has to make sure that it follows all the safety standards. Environmental damages, ethical misbehaviors are not appropriate and in some nations the effects can be really serious. On the other hand it has to do some Corporate Social Responsibility practices to show the locals that it appreciates their environment and individuals.

Porter's Five Forces

Danger of Substitution

Threat of alternative for Samsung's each product classification is rather substantial. Aspects for high danger of substitution for Radnet Inc Financing An Acquisition 4 Case Study Analysis Smart device include the presence of high number of providers and Market saturation in industrialized nations, which make the cost of changing for customers nearly no. Along with it, Samsung printing solutions items are threatened by the increasing attraction of clients towards cloud storage.

Competition Among Existing Firms:

The rivaly amongst Samsung and its close rivals is extreme. The major reason behind this is the method of market saturation in numerous number of item categories, requiring Samsung to present more innovative features in existing products and brand-new ingenious items to keep its development. The major rivals for Radnet Inc Financing An Acquisition 4 Case Study Help samrtphones consist of Apple, Motorola, LG, Nokia, Huawei, OPPO and so on.

Radnet Inc Financing An Acquisition 4 Case Study Solution has a vast supply chain including about 2700 providers throughout the world.( Samsung Sustainability Report, 2016) Provider's bargaining power for Samsung is low as Samsung runs economies of scale and its orders are of potential size and worth. These big orders enable Samsung to work out costs with its suppliers. Due to incapability of Samsung to construct its own software application, it has to outsource its software application advancement to Google, which ends up being a potential supplier of software for Samsung, resulting in high bargaining power of Google. Although, in the majority of cases Samsung has a power to work out prices, but it provide substantial rates to its providers to build a strong supply chain and to have strong relationships with its providers.

Bargaining Power of Buyers:

Negotiating power of buyers for numerous variety of product categories of Samsung is intense. One of the element resulting in the intense bargaining power is the availability of large number of competitors in practically each product classification i.e. competitors of Samsung Smartphone, with a very little distinction. The high availability of suppliers of Smartphones with minimum distinction, make the switching cost for purchasers practically no, thus increasing the bargaining power of buyers. Market saturation in the majority of the item classifications likewise make the bargaining power of buyers more extreme in for Radnet Inc Financing An Acquisition 4 Case Study Solution. In spite of igh bargaining power Samsung is quite efficient in offering its products at a greater price than much of its rivals, due to luxury quality item and a fair brand name image.

Hazard of New Entrants:

Threat of new entrants for Samsung is rather low. Among the major aspect for low danger of brand-new entrants is the high competition in the market. The requirement of big amount of capital to enter in the market is also among the possible barrier to entry. In addition to it, requirement of big expertise and research and advancement expenditures for survival in the industry likewise make brand-new entrants reluctant to enter in the marketplace. Market saturation is likewise among the barrier of entry in innovation market. High bargaining power of providers force the players in the market to charge as low rates as possible and this can just be attained by production effectiveness. New firms, in bulk cases, do not have the production effectiveness, hence increasing the risks for entryway in the technology industry.

Competitive Analysis

Samsung's high product diversification provides it differentiation from its competitors. Unlikely to its close competitors consisting of Sony, Intel and Nokia, who focus majority on a single item category with Sony focusing on customer electronics, Nokia on cell phones and Intel on chips, Radnet Inc Financing An Acquisition 4 Case Study Analysis had a big R&D costs on all of its item categories which allow the company to make potential revenue from sales of practically all of its items.

The business ranks first in 4 item classifications i.e. DRAM Chips, LCD Displays, Big Screen Televisions and Microwave ovens, in terms of worldwide market share, among 8 various product categories. Samsung was the worldwide leader in manufacturing DRAM, SRAM and NAND flash chips. Samsung earnings from chips was less than Intel however its earnings from chips was growing faster than Intel and has actually grown close to the income levels of Intel, as offered in the case Display 2.

In addition to the chips Samsung mobile market was likewise growing at a high rate than its competitors i.e. Motorola and Nokia. Samsung's cellular phone's sales growth was 51% as compare to Motorola with just 4% and Nokia with no sales growth. The significant reson behind Samsung's high growth despite of higher costs than Nokia and Motorola was the company's high-end quality cellular phone.

Samsung was also reaping the benefits from increasing market share of high end LCDs as given up case Exhibition 3. The significant reason, making the business allow to avail the opportunity is its mass production at low cost. Sony was the biggest competitor for Radnet Inc Financing An Acquisition 4 Case Study Solution in LCD market, nevertheless, it had actually also begun joint venture with Samsung in 2003 for LCD making, reducing the competitors for Samsung.

Porter's Competitive Technique

Low Cost Leadership technique of porter is totally implemented by Samsung the way they accomplish economies of scale by reinforcing their core proficiencies of production. They constantly bring something new and innovative whether it's a service or an item.


Alternative Service 1

The Chief Marketing Officer (CMO) of Radnet Inc Financing An Acquisition 4 Case Study Analysis would create a new brand name image by targeting the younger generation of the particular nation. As, particularly cellphones of Samsung are very popular amongst the younger demographic.


1. It is the very best technique to build Customer Lifetime Worth (CLV) by creating a long-lasting relationship with consumers. Construct loyalty through delivering worth and reap the benefits for long-lasting, as research has showed it is more affordable to keep existing customers than to draw in new ones.
2. Another pro of this option is that word of mouth spread faster among more youthful people and which in turn will bring in brand-new consumers for my items.


1. Old consumers who were connected with Samsung before might not like this brand-new image the business is trying to represent.
2 It will incur further costs to reposition some products and it might not even bring success as the trends alter really rapidly amongst the more youthful demographic.

Alternative option 2.

It would be done by setting up training workshops during which significance of marketing will be taught and numbers will be provided. Marketing environment must be developed internally first as genuine marketing begins inside the corporation.


1. Its pro will be that all the marketing approach fans will come out and also the opposite ones.


2. Its con can produce a really unhealthy environment in the workplace, as people often withstand modification since they fear it.

Identify the very best alternative

Very first option is the best as it clearly has more pros due to the fact that when a Client Lifetime Worth is developed the business will profit from it till that client is alive and has acquiring power too. Plus, our target customers are the younger generation which are bound to live longer than the current old age people. Samsung's main goal is to produce commitment among its customers and make them bought it from them and even purchase their various items.

Implementation Plan

• Targeting younger generation through social marketing, producing a link with them like Pepsi finish with music. And set the expectations realistic and attainable.
• A group consisting of finest marketing and sales professionals need to be put together, and both views must be taken into account prior to protecting the resources needed to execute the strategy.
• Thorough interaction of the plan should be done as it is very crucial for everyone to be on the same page to make it work.
• Tasks and timelines need to be build and interacted accordingly to each person responsible.
• The manager should use a control panel which reveals the development of all the jobs which have been done or about to be done and by whom.
• The manager must keep track of and keep a consistent look at the total and private efficiency.
Since any new trend or policy might come in due to which all the things already planned have to be changed, • Everyone should be prepared to adjust midway. It's better to have contingency plans already prepared.
• At the end of the campaign the supervisor must interact the results and if successful should celebrate with the group.


This modification the spending plan allocation of many managers and different countries were dissatisfied and argued however the analysis done by the program was accurate and showed figures like North America and Russia development prospective warranted a 35% allowance while they were receiving 45%. It actually helped to relatively distribute the resources and catch more clients by investing more on ads on the high development potential regions of the world.


Its constant financial investment in R&D and ingenious practices have propelled them to new heights but for them its' just the start and they desire to be amongst the leading 3 brands in the world. Their marketing efforts need to be directed towards more youthful demographic amidst the internal arguments about marketing and ought to create Customer Lifetime Worth as it will not only give them benefits now but will continue to gain it till the customer life time. As the cost of maintaining the consumer is much less expensive than drawing in a new one.