Radnet Inc Financing An Acquisition 4 Harvard Case Study Analysis

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Radnet Inc Financing An Acquisition 4 Case Study Solution and Analysis


Historically, the company's core customers include the Original Devices Manufacturers (OEMs), which used to offer Radnet Inc Financing An Acquisition 4 Case Study Help products withtheir own brand name. Its consumer circle consists of Original Equipment Manufacturers (OEMs), who utilized to sell Organization products with their own brand name. He repositioned Enterprise as an international brand and informed his divisional supervisors to comprehend marketing and its significance.

Problem Declaration

Company's transition from a product based to a marketing business is not going as smoothly as planned.Overcoming the unwillingness of divisional managers to include marketing effectively is still a significant difficulty. Creating a consistent brand identity throughout the whole world and using marketing techniques that finest fits the regional culture is no simple job.
Executive Summary
Situational Analysis

Yun had a quite clear image in his mind about how Radnet Inc Financing An Acquisition 4 Case Study Analysis can change from a low end to a high end item company. He knew that change can only be done through positioning Venture as a business providing high-end items and this might just be done through high level of marketing.

In spite of having a clear vision about how to build Org brand, with a potential support of its executives, Yun faced a number of marketing obstacles in early years of its efforts.

One of the marketing difficulties for Yun was the understandings of executives about the value of marketing. They thought about marketing and selling as exact same tools and thought that quality products do not required marketing for increasing sales. As their focus towards marketing was quite low in their previous organisation practices, and the existing marketing requirement was excessive high, the gap was too larger and to fill this space with wrong perceptions about marketing was rather challenging for Yun.

Along with it the product variety of the company was increasing with the ripening of brand-new product concepts by the R&D sector of Organization. Yun had a difficulty to perform marketing planning and to develop marketing spending plans for existing as well as for brand-new products from the very beginning, and this would take a big time.

A substantial shift would be needed in present marketing expenses to build the Org brand name. This would result in increased marketing expenses for Company and could interrupt the administration regarding increased expenses, as they were hesitant to marketing expenditures formerly and an unexpected huge shiftwould make them disrupt.

Internal Analysis
SWOT Analysis

Corp strengths depend on its substantial product portfolio. Corp has biggest number of patents in the market with total number of 15499 patents granted in US( USP). Large quantity of R&D costs has actually enabled the business to grow its product portfolio at a greater rate than its rivals. Radnet Inc Financing An Acquisition 4 Case Study Help spent about $13.079 billion on its R&D sector in 2016, which is 7.3% of its overall revenues.

Another strength of Radnet Inc Financing An Acquisition 4 Case Study Help is its ability to develop ingenious items at a continuous rate. It significant proves for the development and item developing of Enterprise is that the company has actually received many awards for its innovation and item style.

Unlike Apple and other competitors, Corporation is focused on producing devices which can be quickly incorporated with any kind of open source Operating System (OS) and software. This supplies Org an edge over Apple devices.
Porter's 5 Forces Analysis
Organization's capability to produce high end items at low expense of production is also one of the major strength of Business as it enables the business to capture more market by supplying quality products with cost control.

Weak points

Radnet Inc Financing An Acquisition 4 Case Study Solution weaknesses are concealed in the company's dependence on outsourcing software for its gadgets due to business's failure in establishing software application, unlike Sony. Enterprise likewise has low revenue margins as compare to Apple due to big distinction in the prices of Apple and Corporation with a much lesser difference in quality. The varied focus of the company due to a great deal of products in its portfolio, result in the less efficient production and make the company unable to charge higher costs like Apple. The business is also inefficient in handling its patents and often faces the issue of patent violation.


Opportunities for Corp depend on the growing Smartphone market and the company's efficiency in the market. It can increase its market share and earnings from mobile phone as the company is quite effective in smart phone market. Company currently runs in about 80 countries and the company has a chance to increase its geographical expansion by moving towards more emerging markets outside Asia. Corporation can move towards acquisitions to obtain patents. It would allow the business to increase its product portfolio with a boost in its wealth.


The vibrant industry environment of technology market present a severe hazard on Company's survival and require the business to invest much of its earnings share on R&D in order to survive in the long run. The marketplace saturation in developed countries i.e. saturation of mobile business is also a huge danger for the business's development in the existence of strong rivals like Apple.

4 P's of Marketing
Swot Analysis

Enterprise uses quality products and has a quite abundant portfolio which caters to various segments. LCD and mobile phones are the most significant items of Enterprise, whereas DRAM is also not far behind in contrast of them.

• Laptops.
• Smart phone.
• Air conditioning system.
• Desktop computer.
• Hard drives.
• Washing machines.
• Fridges.
• Cams.
• Microwaves.
• Flash memory.


Radnet Inc Financing An Acquisition 4 Case Study Solution uses both market competitive and market skimming rates strategies for its variety of items. In competitive pricing it adjusts the cost according to the competition in order to gain advantage, whereas, it uses market skimming strategy where the item has an included value and by offering a couple of items it can reach break-even.


It has one of the best supply chain networks, with retail suppliers, their own sole distributors, E commerce channels like Amazon and so on. All its items are timely supplied to the selling location/ delivered to the clients straight in case of online order.

Vrio Analysis
It wasn't a well-known company beyond Korea till 1993. The management effort taken by their CEO has actually pushed them to market more effectively outside the borders and now it has actually entered the league of top 25 business in the world in just 9 years. This is a remarkable achievement despite the continuous arguments amongst the supervisors about embracing marketing practices. It utilizes both offline & online channels of promotion to market their items. Paid product ads, social promo and digital advertisements are uses to produce awareness about Company items.

Value Chain Analysis.

It's an analytical framework for recognizing service activities that include worth or competitive benefit for the business.

Incoming Logistics.

For its inbound logistics it owns different logistics firms as it subsidiaries. It looks after its providers and develops a harmonious relationship with them and even reduced their payment cycles to enhance this relationship further which includes worth to their chain network.


Organization's core competency is its mass producing it produces 90% of its products in-house. Divided into three various divisions its operations are particularly IT & Mobile Communications, Device Solutions and Customer Electronic Devices. It is keeping operation hubs worldwide to further add value to its value chain network.

Outbound Logistics.

Its outbound logistics system efficiency is one of the primary factors Radnet Inc Financing An Acquisition 4 Case Study Help is able to compete with Apple. Corp's own Electronic Logitec system plays a significant role in the outgoing logistics operations. It even carries out the jobs of collection of payment, settling insurance claims, etc. on behalf of Org.

Marketing and Sales.

Drawing in target client attention towards the product is done through marketing and sales to communicate with them the value and competitive advantage the item offers. Radnet Inc Financing An Acquisition 4 Case Study Help advertising spending plan is continually rising given that they started their repositioning worldwide and will continue to do so as they are constantly seeking to invest and broaden in high potential growth markets. The budget is spent on occasions, print and media advertisements, public relations etc.

Company Service. Enterprise put their customers on top and continually make every effort to provide unmatchable client service requirements. As after sales service is ending up being extremely important to keep customers happy and engaged, they even conduct studies through third parties to discover their client's feedback and execute it in the favorable method to minimize or if possible entirely remove their client issues. By including a direct support line to call them 24 hr they have even more increased the included worth of Radnet Inc Financing An Acquisition 4 Case Study Solution service.


Radnet Inc Financing An Acquisition 4 Case Study Help has diversified market division, based upon its provision of large range of items to large number of consumers. Enterprise target consumer sectors can be divided into 3 classifications i.e. Radnet Inc Financing An Acquisition 4 Case Study Help IT and Mobile Communications, Venture Customer Electronic Devices and Company Gadget options.


Radnet Inc Financing An Acquisition 4 Case Study Solution geographic division is based upon two requirements i.e. region and density. Organization serves about 80 nations worldwide with its products supplied to Urban as well as Rural areas of the nation. The Org is likewise growing its global existence and the business's flexibility in finding its plants motivates worldwide growth of Corporation.


The market segmentation of Radnet Inc Financing An Acquisition 4 Case Study Solution is based upon gender, age, life-cycle phase and occupation. Corp produces products that can be used by both males and women. The target customers for Corporation IT and mobile interaction items have an age variety of 18-65 with bulk at a young or freshly married life process phase. They are primarily trainees, staff members and experts. Apart from it, Corporation Consumer Electronic devices are targeted to a consumer section with an age variety of 25-65. They are primarily employees and professionals. Corporation Device Solutions are targeted at trainees, staff members and specialists with an age range of 25-65.


The psychographic segmentation of Radnet Inc Financing An Acquisition 4 Case Study Help s based upon the social class and the life style of the consumer. Corporation target clients on the basis of social class are mainly upper middle, middle and working class consumers, as Venture sell products like cellular phone not much more affordable i.e. Motorola along with not much expensive i.e. Apple. It provides quality products to middle level customers at a somewhat high cost than others targeting the same sector.


Radnet Inc Financing An Acquisition 4 Case Study Solution bulk target customers have special behavioural qualities. It has clients with an enthusiastic, stylish and figured out character with moderate level of loyalty towards the brand. Its clients have some degree of shift towards other prominent brand names i.e. Apple. The majority of Venture consumers want quality as well as cost control. Since of its moderate rates with a level of quality, they are attracted towards Corp.

Quantitative analysis.

Sales of Radnet Inc Financing An Acquisition 4 Case Study Help has actually increased remarkably from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net earnings of.48 billion $ to 5.9 billion $. Digital media is the largest selling category of Company with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales.

Qualitative analysis.

Whereas, the core strength of the business is presently manufacturing however long gone are those days when great items were selling themselves. Kim has actually already begun to strengthen the marketing activities of Company and really quickly it will become one of its core strength like making if not much better.



Venture operates designs, produces and sell a huge portfolio of customer electronic devices. It operates in an exceptionally competitive environment and has actually effectively positioned itself as the maker of quality products. The answer is yes.


As, said earlier that Radnet Inc Financing An Acquisition 4 Case Study Help operates in a highly competitive environment, which suggests all the companies have similar products. The answer for rarity is no.


Due to the nature of the industry, it is extremely simple for competitors to comprehend the performance of the items and easily make their own models. Yes, Business is just behind IBM in registering brand-new patents every year, but the benefit is extremely short term in this industry.


Chairman Lee has completely turn-around Company, from going practically insolvent throughout the Asian financial crisis of 1997 to the leading 25 business worldwide. Definitely yes there appertains organization in the company and the outcomes promote themselves.

External Environmental Analysis

PESTLE Analysis


Being a multinational brand name spread practically in every nation worldwide, bulk of the environments like U.S.A., Europe, China and so on, are very conductive for its operations. However, it deals with some political pressures in less industrialized nations where order scenario is not good. Latin American, African and some Asian nations fall in this classification, where political instability do have an effect on Radnet Inc Financing An Acquisition 4 Case Study Help operations.


Purchasing power of consumers is essential for business like Org to prosper and grow. Emerging markets like India, middle-eastern countries and so on provide development chances, whereas, due to economic crisis even the consumers of developed countries suffer severely. It is really crucial for the company to keep an eye on the continuous financial situation of the nation before entering the market.


International companies have to face various social and cultural concerns during its operations in a foreign nation. Enterprise has likewise faced numerous issues however have embraced to the regional environments of the majority of the countries remarkably well. It has customized its items, practices, policies and so on appropriately in order to succeed.


With an annual expense of 2.4 billion dollars in Research & Advancement, and with constant innovative item launches, Radnet Inc Financing An Acquisition 4 Case Study Help is one of the top ingenious companies of the world. With a clear mission to be ahead of the rest when it pertains to technological advancements, Enterprise has actually increased to the no 25 of the top effective business of the world.


Each nation has their own laws and policies, being a multinational business Enterprise need to strictly follow those laws in their jurisdictions. Failure to do so, will result in severe legal consequences. It has to study or employ a local law specialist prior to beginning its operations in a particular nation.


With the rising awareness amongst consumers about the environmental & ethical infractions of companies, Org needs to ensure that it follows all the security guidelines. Ecological damages, ethical misbehaviors are not acceptable and in some countries the consequences can be extremely extreme. On the other hand it has to do some Corporate Social Duty practices to show the residents that it cares about their environment and individuals.

Porter's 5 Forces

Danger of Alternative

Hazard of alternative for Org's each product classification is rather considerable. Running in an exceptionally vibrant industry lead the company to deal with a high threat of alternative. Aspects for high danger of substitution for Radnet Inc Financing An Acquisition 4 Case Study Help Mobile phone consist of the existence of high number of providers and Market saturation in industrialized nations, which make the cost of switching for customers nearly no. Substitution risks for Organization visual display depend on the altering lifestyle of customers. Clients can switch to viewing visuals at home towards outdoor activities. In addition to it, Company printing services items are threatened by the increasing destination of customers towards cloud storage.

Rivalry Among Existing Companies:

The rivaly amongst Organization and its close rivals is intense. The major factor behind this is the approach of market saturation in different number of item categories, requiring Enterprise to introduce more innovative functions in existing items and new innovative items to preserve its growth. Other aspect for the extreme rivalry amongst the rivals is the little item differentiation amongst the products. The popular players in the technology industry are quite aware of the value of R&D costs for their survival and are running into a race of marketing and R&D costs, to record the market. The significant rivals for Radnet Inc Financing An Acquisition 4 Case Study Solution samrtphones consist of Apple, Motorola, LG, Nokia, Huawei, OPPO and so on. High competition rivalry leads to the varying market shares which can be seen in Display F.

Bargaining Power of Suppliers:

Radnet Inc Financing An Acquisition 4 Case Study Solution has a huge supply chain including about 2700 providers throughout the world.( Corp Sustainability Report, 2016) Provider's bargaining power for Organization is low as Corp runs economies of scale and its orders are of possible size and worth. These substantial orders allow Org to work out prices with its suppliers. Nevertheless, due to incapability of Radnet Inc Financing An Acquisition 4 Case Study Analysis to construct its own software application, it needs to outsource its software application advancement to Google, which ends up being a possible supplier of software for Business, leading to high bargaining power of Google. Although, in the majority of cases Org has a power to work out prices, but it supply considerable prices to its providers to construct a strong supply chain and to have strong relationships with its providers.

Bargaining Power of Purchasers:

Negotiating power of purchasers for numerous number of item classifications of Org is extreme. Among the element causing the intense bargaining power is the schedule of large number of competitors in practically each item classification i.e. rivals of Company Mobile phone, with an extremely little differentiation. The high availability of providers of Smart devices with minimum differentiation, make the switching cost for buyers nearly zero, for this reason increasing the bargaining power of purchasers. Market saturation in most of the product classifications likewise make the bargaining power of purchasers more intense in for Radnet Inc Financing An Acquisition 4 Case Study Help. In spite of igh bargaining power Corporation is quite capable of offering its items at a higher price than much of its competitors, due to luxury quality item and a reasonable brand image.

Threat of New Entrants:

Danger of brand-new entrants for Radnet Inc Financing An Acquisition 4 Case Study Analysis is quite low. Along with it, requirement of big expertise and research and advancement expenditures for survival in the market also make brand-new entrants reluctant to go into in the market. Market saturation is also one of the barrier of entry in innovation industry.

Competitive Analysis

Venture's high product diversity offers it distinction from its competitors. Unlikely to its close rivals including Sony, Intel and Nokia, who focus bulk on a single product classification with Sony focusing on consumer electronics, Nokia on cell phones and Intel on chips, Radnet Inc Financing An Acquisition 4 Case Study Help had a substantial R&D costs on all of its item classifications which make it possible for the company to make potential earnings from sales of practically all of its items.

The business ranks first in 4 item categories i.e. DRAM Chips, LCD Displays, Big Screen Televisions and Microwave ovens, in regards to worldwide market share, among 8 different product categories. Corp was the worldwide leader in manufacturing DRAM, SRAM and NAND flash chips. Although, Enterprise incomes from chips was less than Intel however its profits from chips was growing quicker than Intel and has grown near the earnings levels of Intel, as given up the case Display 2.

Along with the chips Corp mobile market was also growing at a high rate than its competitors i.e. Motorola and Nokia. Corp's cell phone's sales growth was 51% as compare to Motorola with just 4% and Nokia with zero sales growth. The major reson behind Venture's high development despite of greater rates than Nokia and Motorola was the business's high-end quality mobile phone.

Business was also reaping the benefits from increasing market share of high end LCDs as given up case Display 3. The major reason, making the company make it possible for to get the opportunity is its mass production at low cost. Sony was the most significant rival for Radnet Inc Financing An Acquisition 4 Case Study Help in LCD market, nevertheless, it had actually also begun joint endeavor with Org in 2003 for LCD producing, decreasing the competition for Corporation.

Porter's Competitive Technique

Low Cost Management method of porter is fully carried out by Enterprise the method they attain economies of scale by reinforcing their core competencies of manufacturing. Even to the point that their competitor SONY decided to form an alliance with them to manufacture for them, because they were unable to take on them on low cost. Distinction is another technique well carried out by Venture by continuous financial investment in the R&D and remaining ahead of the competition. They constantly bring something new and innovative whether it's an item or a service.


Alternative Option 1

The Chief Marketing Officer (CMO) of Radnet Inc Financing An Acquisition 4 Case Study Solution would create a new brand image by targeting the younger generation of the particular country. As, especially smart phones of Company are preferred among the younger group.


1. It is the very best technique to construct Customer Lifetime Worth (CLV) by producing a long-term relationship with customers. Build loyalty through providing value and profit for long-term, as research study has actually showed it is much cheaper to maintain current clients than to draw in brand-new ones.
2. Another pro of this alternative is that word of mouth spread faster amongst more youthful people and which in turn will generate brand-new consumers for my items.


1. Old consumers who were associated with Organization prior to may not like this new image the company is trying to depict.
2 It will incur additional expenditures to reposition some products and it may not even bring success as the patterns alter extremely rapidly among the younger demographic.

Alternative option 2.

It would be done by setting up training workshops throughout which importance of marketing will be taught and numbers will be given. Marketing environment need to be developed internally first as genuine marketing starts inside the corporation.


1. Its pro will be that all the marketing approach advocates will come out and likewise the opposite ones.


2. Its con can produce an extremely unhealthy environment in the office, as people typically resist modification due to the fact that they fear it.

Recognize the very best alternative

First option is the very best as it clearly has more pros due to the fact that as soon as a Consumer Lifetime Value is constructed the business will profit from it till that consumer lives and has purchasing power also. Plus, our target consumers are the more youthful generation which are bound to live longer than the present old age people. Enterprise's main objective is to create loyalty amongst its customers and make them redeemed it from them and even buy their various products.

Application Plan

• Targeting younger generation through social marketing, producing a link with them like Pepsi finish with music. And set the expectations reasonable and achievable.
• A team including best marketing and sales experts should be assemble, and both views ought to be considered before securing the resources required to implement the strategy.
• Thorough interaction of the plan ought to be done as it is very important for everyone to be on the exact same page to make it work.
• Jobs and timelines should be develop and communicated appropriately to each person accountable.
• The manager need to use a control panel which reveals the progress of all the tasks which have been done or about to be done and by whom.
• The manager should keep an eye on and keep a constant look at the individual and general performance.
• Everybody ought to want to adapt midway since any new pattern or policy might be available in due to which all the things already planned have to be changed. It's much better to have contingency strategies already prepared.
• At the end of the project the supervisor must communicate the results and if effective must commemorate with the team.


The M-net program exposed engaging analysis about the low and high development prospective areas and just how much marketing budget plan must be designated accordingly. This modification the budget allowance of various countries and numerous supervisors were dissatisfied and argued but the analysis done by the program was precise and showed figures like The United States and Canada and Russia growth prospective warranted a 35% allotment while they were receiving 45%. Whereas, China and Europe need to be getting 42% but were rather provided 31%. It actually assisted to fairly disperse the resources and record more consumers by spending more on advertisements on the high growth capacity regions of the world.

Radnet Inc Financing An Acquisition 4 Case Study Help is a leading 25 company worldwide now and prepares to get ahead of Sony who sits presently at no. 20. Its constant financial investment in R&D and innovative practices have actually propelled them to new heights however for them its' only the start and they wish to be amongst the top 3 brand names worldwide. They completely turnaround from practically going bankrupt during the Asian Financial Crisis to a world prominent brand name, known for quality and development. Their value chain and their core competency their manufacturing capability, along-with global brand image building have seen their sales go from 16 to 44.6 billion $ from 1997-- 2002. With additional growth in China and other emerging markets those numbers will just increase further in the future. Their marketing efforts need to be directed towards more youthful demographic amidst the internal arguments about marketing and need to develop Client Life time Value as it will not just give them benefits now however will continue to enjoy it till the customer life time. As the expense of retaining the consumer is much cheaper than drawing in a brand-new one.