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Renewing The Fujitsu Amd Joint Venture A Case Study Solution & Analysis


Renewing The Fujitsu Amd Joint Venture A Case Study Analysis is a widely known worldwide brand in technology industry, founded in 1938 by Lee Byung Chul, in South Korea. Renewing The Fujitsu Amd Joint Venture A deals in large number of product classifications consisting of Semiconductors, Telecommunications, Digital Media, Digital Appliances and much more other electronic items. Historically, the business's core customers consist of the Original Equipment Manufacturers (OEMs), which used to sell Organization items withtheir own brand name. Till early 1990s, the core proficiency of Business lie in its low rate offerings than its competitors by producing existing items at economies of scale. Its customer circle consists of Original Devices Manufacturers (OEMs), who used to sell Renewing The Fujitsu Amd Joint Venture A Case Study Help items with their own brand. Org was not merely understood outside Korea. There were likewise no or little interest in developing the brand name internationally. Marketing budget plan was managed by production department with a focal point on supplying inexpensive products.During the 1997 Asian Financial Crisis the company nearly got bankrupt, however with the Vision of Chairman Lee it totally turn its fortune around and in 2002 was noted the top 25 most valuable company in the world. When Kim was employed as a Chief Marketing Officer in 2000 the company was not even noted. He rearranged Org as a worldwide brand name and informed his divisional managers to understand marketing and its value. Now their objective is to arrive 10 by 2005.

Issue Statement

Organization's transition from a product based to a marketing business is not going as efficiently as planned.Overcoming the hesitation of divisional supervisors to include marketing successfully is still a significant obstacle. Producing a consistent brand name identity across the entire world and employing marketing methods that finest fits the local culture is no simple task. The M-net program analysis have actually been truly handy in figuring out the high and less potential development areas, but allocation of resources appropriately is not well received among the supervisors. There is no consensus among the hierarchy concerning the very best matched future technique.
Executive Summary
Situational Analysis

Renewing The Fujitsu Amd Joint Venture A Case Study Analysis efforts for building its brand across the world was started after presenting the "brand-new management effort" by Chairman Lee in 1993. The objective was to transform Business from a cheap OEM to a high value-added product provider. To make the vision of Venture a truth, Chairman Lee designated Yun as a vice chairman in 1997. Yun had a quite clear picture in his mind about how Corp can change from a low end to a high end item provider. He knew that improvement can only be done through placing Venture as a business providing high-end items and this could just be done through high level of marketing.

In spite of having a clear vision about how to develop Org brand name, with a possible assistance of its executives, Yun faced several marketing challenges in early years of its efforts.

One of the marketing challenges for Yun was the perceptions of executives about the worth of marketing. They considered marketing and selling as very same tools and thought that quality products do not needed marketing for increasing sales. As their focus towards marketing was rather low in their previous business practices, and the present marketing requirement was too much high, the gap was too larger and to fill this gap with wrong perceptions about marketing was rather challenging for Yun.

Along with it the item range of the company was increasing with the ripening of new item ideas by the R&D sector of Corporation. Yun had a difficulty to carry out marketing preparation and to produce marketing budget plans for existing as well as for brand-new items from the very beginning, and this would take a substantial time.

A huge shift would be needed in current marketing expenses to construct the Corp brand. This would result in increased marketing expenditures for Organization and could disturb the administration concerning increased costs, as they were reluctant to marketing expenses formerly and an unexpected big shiftwould make them interrupt.

Internal Analysis
SWOT Analysis

Org strengths lie in its huge item portfolio. Business has biggest variety of patents in the market with total number of 15499 patents approved in US( USP). Large amount of R&D costs has made it possible for the business to grow its item portfolio at a greater rate than its rivals. Renewing The Fujitsu Amd Joint Venture A Case Study Solution spent about $13.079 billion on its R&D sector in 2016, which is 7.3% of its total profits.

Another strength of Renewing The Fujitsu Amd Joint Venture A Case Study Help is its capability to establish ingenious items at a continuous rate. It major shows for the innovation and product designing of Org is that the business has actually gotten numerous awards for its development and item style.

Unlike Apple and other rivals, Corporation is concentrated on producing devices which can be quickly incorporated with any kind of open source Operating System (OS) and software application. This provides Enterprise an edge over Apple devices.
Porter's 5 Forces Analysis
Enterprise's ability to produce luxury items at low expense of production is likewise one of the major strength of Org as it allows the business to capture more market by offering quality items with expense control.


Organization's weak points are hidden in the business's dependence on outsourcing software application for its devices due to business's failure in developing software, unlike Sony. Renewing The Fujitsu Amd Joint Venture A Case Study Analysis also has low revenue margins as compare to Apple due to substantial distinction in the rates of Apple and Venture with a much lesser difference in quality.


Opportunities for Corporation lie in the growing Mobile phone market and the business's performance in the market. It can increase its market share and incomes from cellular phone as the business is rather effective in cellular phone market. Organization currently runs in about 80 nations and the business has a chance to increase its geographical expansion by moving towards more emerging markets outside Asia. Corp can move towards acquisitions to acquire patents. It would allow the company to increase its item portfolio with an increase in its wealth.


The dynamic industry environment of technology industry position an extreme danger on Business's survival and require the company to spend much of its revenues share on R&D in order to make it through in the long run. The marketplace saturation in developed nations i.e. saturation of mobile business is likewise a huge threat for the business's development in the existence of strong rivals like Apple.

4 P's of Marketing
Swot Analysis

Org offers quality items and has a rather rich portfolio which caters to various sectors. LCD and mobile phones are the biggest products of Company, whereas DRAM is also not far behind in contrast of them.

• Laptops.
• Mobile phones.
• Air conditioner.
• Desktop computer.
• Hard disks.
• Washing machines.
• Refrigerators.
• Electronic cameras.
• Microwaves.
• Flash memory.


Renewing The Fujitsu Amd Joint Venture A Case Study Help utilizes both market competitive and market skimming prices methods for its wide variety of products. In competitive pricing it changes the cost according to the competitors in order to gain advantage, whereas, it utilizes market skimming technique where the product has actually an included worth and by offering a couple of items it can reach break-even.


It has one of the very best supply chain networks, with retail distributors, their own sole distributors, E commerce channels like Amazon etc. All its products are prompt supplied to the selling place/ provided to the consumers straight in case of online order.

Vrio Analysis
It wasn't a well-known business beyond Korea until 1993. However the management initiative taken by their CEO has actually pushed them to market more efficiently outside the borders and now it has entered the league of top 25 companies in the world in just 9 years. This is an impressive achievement despite the ongoing arguments among the managers about embracing marketing practices. It utilizes both offline & online channels of promotion to market their products. Paid item advertisements, social promo and digital advertisements are utilizes to produce awareness about Venture products.

Worth Chain Analysis.

It's an analytical structure for identifying service activities that include worth or competitive advantage for the business.

Inbound Logistics.

For its incoming logistics it owns numerous logistics companies as it subsidiaries. It looks after its suppliers and produces a harmonious relationship with them and even lowered their payment cycles to improve this relationship even more which includes value to their chain network.


Company's core proficiency is its mass making it produces 90% of its products internal. Divided into 3 different divisions its operations are particularly IT & Mobile Communications, Device Solutions and Consumer Electronic Devices. It is preserving operation hubs worldwide to even more add value to its worth chain network.

Outbound Logistics.

Its outbound logistics system performance is among the primary factors Renewing The Fujitsu Amd Joint Venture A Case Study Analysis has the ability to take on Apple. Organization's own Electronic Logitec system plays a significant function in the outgoing logistics operations. It even carries out the jobs of collection of payment, settling insurance claims, etc. on behalf of Company.

Marketing and Sales.

Drawing in target consumer attention towards the item is done through marketing and sales to interact with them the value and competitive advantage the item provides. Renewing The Fujitsu Amd Joint Venture A Case Study Analysis marketing spending plan is continually increasing considering that they began their rearranging worldwide and will continue to do so as they are constantly aiming to broaden and invest in high potential growth markets. The budget plan is invested in occasions, print and media ads, public relations etc.

Venture Service. Business put their clients at the top and continually strive to provide unmatchable customer support requirements. As after sales service is becoming very essential to keep consumers happy and engaged, they even carry out surveys through 3rd parties to learn their customer's feedback and implement it in the favorable way to minimize or if possible totally remove their customer concerns. By adding a direct support line to call them 24 hours they have actually even more increased the added worth of Renewing The Fujitsu Amd Joint Venture A Case Study Help service.


Renewing The Fujitsu Amd Joint Venture A Case Study Help has actually diversified market segmentation, based upon its arrangement of vast array of products to a great deal of consumers. Corporation target consumer segments can be divided into 3 categories i.e. Renewing The Fujitsu Amd Joint Venture A Case Study Solution IT and Mobile Communications, Org Consumer Electronic Devices and Org Device options.


Renewing The Fujitsu Amd Joint Venture A Case Study Help geographic division is based upon two criteria i.e. region and density. Organization serves about 80 nations worldwide with its products provided to Urban in addition to Rural areas of the country. The Company is also growing its worldwide presence and the business's flexibility in locating its plants encourages global expansion of Company.


Venture produces items that can be utilized by both males and women. The target consumers for Enterprise IT and mobile interaction products have an age variety of 18-65 with majority at a young or freshly married life cycle stage. Apart from it, Corporation Customer Electronic devices are targeted to a consumer section with an age variety of 25-65.


The psychographic division of Renewing The Fujitsu Amd Joint Venture A Case Study Help s based upon the social class and the lifestyle of the consumer. Corporation target clients on the basis of social class are mainly upper middle, middle and working class consumers, as Business offer items like mobile phone not much cheaper i.e. Motorola as well as not much expensive i.e. Apple. It offers quality products to middle level consumers at a somewhat high cost than others targeting the same section.


Renewing The Fujitsu Amd Joint Venture A Case Study Analysis bulk target consumers have unique behavioural characteristics. It has clients with an enthusiastic, trendy and identified personality with moderate level of commitment towards the brand name. Its consumers have some degree of shift towards other distinguished brands i.e. Apple. Most of Venture customers desire quality as well as cost control. They are drawn in towards Corp since of its moderate rates with a level of quality.

Quantitative analysis.

Sales of Renewing The Fujitsu Amd Joint Venture A Case Study Analysis has actually increased astonishingly from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net profit of.48 billion $ to 5.9 billion $. Digital media is the biggest selling classification of Org with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales.

Qualitative analysis.

Whereas, the core strength of the business is presently manufacturing but long gone are those days when good items were offering themselves. Kim has already begun to strengthen the marketing activities of Organization and extremely soon it will end up being one of its core strength like manufacturing if not better.



Organization runs styles, produces and offer a large portfolio of consumer electronics. It runs in an extremely competitive environment and has actually effectively placed itself as the maker of quality items. The answer is yes.


As, stated previously that Renewing The Fujitsu Amd Joint Venture A Case Study Analysis operates in an extremely competitive environment, which suggests all the companies have comparable products. So, the answer for rarity is no.


Due to the nature of the industry, it is really simple for competitors to comprehend the performance of the items and easily make their own models. Yes, Org is only behind IBM in registering brand-new patents each year, but the benefit is really short term in this market.


Chairman Lee has entirely turn-around Business, from going practically insolvent during the Asian monetary crisis of 1997 to the leading 25 company in the world. Definitely yes there appertains organization in the business and the results speak for themselves.

External Environmental Analysis

PESTLE Analysis


Being an international brand spread practically in every country worldwide, bulk of the environments like USA, Europe, China etc., are extremely conductive for its operations. It deals with some political pressures in less industrialized nations where law and order circumstance is not good. Latin American, African and some Asian countries fall in this classification, where political instability do have a result on Renewing The Fujitsu Amd Joint Venture A Case Study Solution operations.


Buying power of clients is important for companies like Business to grow and prosper. Emerging markets like India, middle-eastern countries and so on provide development opportunities, whereas, due to recession even the customers of industrialized nations suffer badly. It is extremely important for the business to keep an eye on the continuous economic scenario of the nation before getting in the market.


Multinational companies have to deal with different social and cultural problems during its operations in a foreign country. Organization has actually also dealt with lots of problems but have actually embraced to the local environments of the majority of the countries exceptionally well. It has actually tailored its products, practices, policies etc. accordingly in order to achieve success.


With an annual expense of 2.4 billion dollars in Research study & Advancement, and with continuous innovative product launches, Renewing The Fujitsu Amd Joint Venture A Case Study Help is among the top innovative companies of the world. With a clear mission to be ahead of the rest when it concerns technological advancements, Company has increased to the no 25 of the top successful business of the world.


Each country has their own laws and policies, being a multinational company Business have to strictly follow those laws in their jurisdictions. Failure to do so, will lead to major legal repercussions. So, it has to study or work with a regional law specialist prior to starting its operations in a particular nation.


With the rising awareness among consumers about the ethical & environmental offenses of companies, Company needs to make sure that it follows all the safety standards. Ecological damages, ethical misconducts are not acceptable and in some countries the effects can be very extreme. On the other hand it needs to do some Business Social Responsibility practices to reveal the residents that it cares about their environment and individuals.

Porter's 5 Forces

Risk of Substitution

Threat of alternative for Venture's each product category is quite substantial. Aspects for high threat of substitution for Renewing The Fujitsu Amd Joint Venture A Case Study Analysis Mobile phone consist of the presence of high number of providers and Market saturation in developed nations, which make the cost of switching for consumers almost no. Along with it, Organization printing services items are threatened by the increasing destination of clients towards cloud storage.

Competition Among Existing Firms:

The rivaly among Enterprise and its close rivals is extreme. The significant factor behind this is the method of market saturation in various variety of product categories, forcing Company to present more ingenious functions in existing products and new innovative items to preserve its growth. Other element for the extreme competition amongst the competitors is the little product differentiation among the products. The popular players in the innovation market are quite aware of the importance of R&D spending for their survival and are running into a race of marketing and R&D costs, to catch the market. The major rivals for Renewing The Fujitsu Amd Joint Venture A Case Study Help samrtphones include Apple, Motorola, LG, Nokia, Huawei, OPPO and so on. High competition rivalry results in the varying market shares which can be seen in Exhibition F.

Bargaining Power of Providers:

Renewing The Fujitsu Amd Joint Venture A Case Study Solution has a large supply chain consisting of about 2700 providers across the world.( Corp Sustainability Report, 2016) Supplier's bargaining power for Organization is low as Organization runs economies of scale and its orders are of potential size and worth. These huge orders enable Company to work out rates with its suppliers. However, due to incapability of Renewing The Fujitsu Amd Joint Venture A Case Study Help to develop its own software, it has to outsource its software application development to Google, which becomes a prospective provider of software application for Venture, leading to high bargaining power of Google. Although, in most of cases Corp has a power to work out prices, however it offer substantial costs to its providers to construct a strong supply chain and to have strong relationships with its suppliers.

Bargaining Power of Buyers:

Haggling power of buyers for numerous variety of product classifications of Organization is intense. Among the element causing the intense bargaining power is the schedule of a great deal of rivals in practically each item category i.e. competitors of Company Smartphone, with a very little differentiation. The high schedule of suppliers of Mobile phones with minimum distinction, make the changing cost for purchasers almost no, for this reason increasing the bargaining power of purchasers. Market saturation in most of the item categories also make the bargaining power of purchasers more extreme in for Renewing The Fujitsu Amd Joint Venture A Case Study Help. In spite of igh bargaining power Organization is rather efficient in selling its items at a higher cost than much of its competitors, due to high end quality item and a fair brand name image.

Hazard of New Entrants:

Risk of new entrants for Corp is rather low. Among the significant aspect for low hazard of new entrants is the high competitors in the market. The requirement of big amount of capital to enter in the market is also among the prospective barrier to entry. Along with it, requirement of big competence and research and development expenditures for survival in the market also make brand-new entrants hesitant to enter in the market. Market saturation is also one of the barrier of entry in innovation market. High bargaining power of suppliers require the players in the industry to charge as low rates as possible and this can just be accomplished by production effectiveness. Brand-new companies, in majority cases, lack the production performance, thus increasing the risks for entrance in the innovation industry.

Competitive Analysis

Organization's high item diversification provides it distinction from its rivals. Unlikely to its close competitors including Sony, Intel and Nokia, who focus bulk on a single product category with Sony focusing on consumer electronic devices, Nokia on cell phones and Intel on chips, Renewing The Fujitsu Amd Joint Venture A Case Study Analysis had a substantial R&D spending on all of its item classifications which allow the business to earn prospective revenue from sales of almost all of its items.

The business ranks initially in 4 product categories i.e. DRAM Chips, LCD Displays, Cinema Televisions and Microwave ovens, in terms of global market share, among 8 various product categories. Company was the worldwide leader in producing DRAM, SRAM and NAND flash chips. Organization earnings from chips was less than Intel however its earnings from chips was growing quicker than Intel and has grown close to the revenue levels of Intel, as provided in the case Display 2.

In addition to the chips Venture mobile market was likewise flourishing at a high rate than its competitors i.e. Motorola and Nokia. Company's mobile phone's sales growth was 51% as compare to Motorola with just 4% and Nokia with zero sales growth. The significant reson behind Corporation's high growth despite of higher rates than Nokia and Motorola was the business's high-end quality cellular phone.

Corp was likewise reaping the benefits from increasing market share of high-end LCDs as given in case Display 3. The major factor, making the company allow to obtain the chance is its mass production at low expense. Sony was the greatest competitor for Renewing The Fujitsu Amd Joint Venture A Case Study Help in LCD market, however, it had also started joint venture with Business in 2003 for LCD manufacturing, decreasing the competition for Enterprise.

Porter's Competitive Strategy

Low Expense Leadership technique of porter is totally carried out by Corp the way they achieve economies of scale by strengthening their core proficiencies of production. They constantly bring something ingenious and new whether it's a service or a product.


Alternative Solution 1

The Chief Marketing Officer (CMO) of Renewing The Fujitsu Amd Joint Venture A Case Study Help would develop a brand-new brand name image by targeting the younger generation of the particular nation. As, particularly cellphones of Org are popular among the more youthful group.


1. It is the best strategy to construct Client Life time Value (CLV) by developing a long-term relationship with consumers. Build loyalty through delivering worth and reap the benefits for long-lasting, as research has revealed it is much cheaper to maintain present customers than to draw in brand-new ones.
2. Another pro of this alternative is that word of mouth spread faster among more youthful people and which in turn will generate brand-new clients for my items.


1. Old customers who were connected with Org prior to might not like this brand-new image the company is trying to represent.
2 It will incur further costs to rearrange some items and it might not even bring success as the trends alter extremely quickly among the younger demographic.

Alternative option 2.

It would be done by arranging training workshops throughout which importance of marketing will be taught and numbers will be offered. Marketing environment ought to be created internally first as genuine marketing begins inside the corporation.


1. Its pro will be that all the marketing technique fans will come out and also the opposite ones.


2. Its con can develop a very unhealthy environment in the office, as individuals typically withstand modification due to the fact that they fear it.

Recognize the very best alternative

Alternative is the finest as it plainly has more pros since as soon as a Customer Life time Value is developed the business will benefit from it till that customer is alive and has buying power. Plus, our target customers are the younger generation which are bound to live longer than the existing aging individuals. Nevertheless, Org's main goal is to produce loyalty amongst its clients and make them bought it from them and even purchase their various items as well.

Implementation Strategy

• Targeting younger generation through social marketing, producing a link with them like Pepsi make with music. And set the expectations achievable and realistic.
• A group consisting of finest marketing and sales specialists should be assemble, and both views must be taken into consideration prior to securing the resources needed to execute the plan.
• Thorough communication of the strategy ought to be done as it is really essential for everyone to be on the same page to make it work.
• Jobs and timelines need to be develop and communicated accordingly to each person accountable.
• The supervisor ought to utilize a dashboard which shows the development of all the jobs which have actually been done or about to be done and by whom.
• The manager need to keep track of and keep a continuous check on the general and private efficiency.
• Everybody need to be willing to adapt midway due to the fact that any new trend or policy may be available in due to which all the things currently prepared have to be adjusted. It's better to have contingency strategies already prepared.
• At the end of the project the supervisor ought to communicate the results and if effective should commemorate with the team.


The M-net program revealed compelling analysis about the high and low development potential areas and how much advertising spending plan should be allocated appropriately. This modification the budget allowance of various nations and many supervisors were dissatisfied and argued but the analysis done by the program was precise and showed figures like The United States and Canada and Russia development prospective warranted a 35% allowance while they were getting 45%. Whereas, China and Europe need to be getting 42% however were rather offered 31%. It actually assisted to fairly distribute the resources and catch more customers by investing more on advertisements on the high development potential regions of the world.

Its consistent investment in R&D and ingenious practices have actually propelled them to brand-new heights however for them its' only the start and they desire to be amongst the top 3 brand names in the world. Their marketing efforts should be directed towards more youthful group in the middle of the internal arguments about marketing and need to develop Consumer Life time Value as it will not only provide them advantages now but will continue to gain it till the consumer life time. As the expense of maintaining the client is much less expensive than drawing in a brand-new one.