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Tetra Pak Vs Greatview Case Study Solution & Analysis


Tetra Pak Vs Greatview Case Study Solution is a widely known worldwide brand name in technology market, founded in 1938 by Lee Byung Chul, in South Korea. Tetra Pak Vs Greatview handle large number of product classifications including Semiconductors, Telecom, Digital Media, Digital Appliances and many more other electronic products. Historically, the company's core clients consist of the Original Devices Manufacturers (OEMs), which used to sell Org products withtheir own brand name. Till early 1990s, the core competency of Corporation depend on its low price offerings than its competitors by producing existing items at economies of scale. Its consumer circle includes Original Equipment Manufacturers (OEMs), who utilized to offer Tetra Pak Vs Greatview Case Study Analysis products with their own brand name. Corporation was not simply understood outside Korea. There were likewise no or little interest in building the trademark name internationally. Marketing spending plan was managed by production department with a focal point on offering low-cost products.During the 1997 Asian Financial Crisis the business practically got bankrupt, but with the Vision of Chairman Lee it completely turn its fortune around and in 2002 was listed the top 25 most important company in the world. When Kim was hired as a Chief Marketing Officer in 2000 the company was not even noted. He rearranged Corporation as a global brand name and educated his divisional supervisors to comprehend marketing and its importance. Now their goal is to arrive 10 by 2005.

Problem Declaration

Corporation's shift from an item based to a marketing business is not going as smoothly as planned.Overcoming the hesitation of divisional managers to incorporate marketing effectively is still a significant challenge. Developing a consistent brand name identity across the entire world and utilizing marketing techniques that best fits the regional culture is no simple task. The M-net program analysis have been truly helpful in identifying the high and less possible development areas, but allotment of resources appropriately is not well received amongst the supervisors. There is no consensus amongst the hierarchy regarding the best matched future strategy.
Executive Summary
Situational Analysis

Yun had a quite clear photo in his mind about how Tetra Pak Vs Greatview Case Study Solution can transform from a low end to a high end item service provider. He understood that improvement can only be done through placing Company as a business offering high-end products and this could only be done through high level of marketing.

In spite of having a clear vision about how to develop Business brand, with a potential support of its executives, Yun dealt with a number of marketing difficulties in early years of its efforts.

Among the marketing difficulties for Yun was the perceptions of executives about the worth of marketing. They considered marketing and selling as same tools and thought that quality products do not required marketing for increasing sales. As their focus towards marketing was rather low in their previous business practices, and the current marketing requirement was excessive high, the gap was too larger and to fill this space with wrong perceptions about marketing was rather tough for Yun.

As mentioned above, marketing focus was really low in previous practices, for that reason there were no proper marketing budgets for each of the item on the portfolio. There was no marketing planning done for the existing items. Together with it the item range of the business was increasing with the ripening of new product concepts by the R&D sector of Corp. Yun had a difficulty to carry out marketing preparation and to create marketing spending plans for existing in addition to for brand-new products from the very start, and this would take a substantial time.

A huge shift would be needed in existing marketing expenses to build the Tetra Pak Vs Greatview Case Study Analysis brand name. This would lead to increased marketing expenses for Business and could disturb the administration relating to increased costs, as they hesitated to marketing expenses formerly and a sudden big shiftwould make them disrupt. This could lead to decreasing executive assistance for global marketing. In this scenario, Yun deals with a difficulty for validating increased marketing expenses by demonstrating the long term value of big marketing expenses.

Internal Analysis
SWOT Analysis

Business strengths lie in its big product portfolio. Corporation has biggest number of patents in the market with total number of 15499 patents given in US( USP). Big amount of R&D spending has actually allowed the business to grow its product portfolio at a greater rate than its competitors. Tetra Pak Vs Greatview Case Study Help spent about $13.079 billion on its R&D sector in 2016, which is 7.3% of its total incomes.

Another strength of Tetra Pak Vs Greatview Case Study Solution is its ability to establish ingenious products at a constant rate. It major proves for the innovation and item designing of Corp is that the company has actually received a lot of awards for its development and product style.

Unlike Apple and other rivals, Org is focused on producing devices which can be quickly incorporated with any type of open source Operating System (OS) and software. This offers Organization an edge over Apple gadgets.
Porter's 5 Forces Analysis
Org's ability to produce high-end items at low expense of production is likewise one of the major strength of Corp as it enables the company to capture more market by offering quality items with expense control.

Weak points

Tetra Pak Vs Greatview Case Study Help weak points are concealed in the business's reliance on outsourcing software application for its devices due to company's failure in developing software application, unlike Sony. Org also has low profit margins as compare to Apple due to substantial difference in the costs of Apple and Corporation with a much lesser distinction in quality. The diverse focus of the company due to a great deal of products in its portfolio, result in the less effective production and make the business unable to charge greater prices like Apple. The company is also ineffective in managing its patents and frequently deals with the issue of patent violation.


Opportunities for Enterprise depend on the growing Smart device market and the business's efficiency in the market. It can increase its market share and incomes from mobile phone as the company is quite effective in cellular phone market. Company currently runs in about 80 countries and the company has an opportunity to increase its geographical growth by moving towards more emerging markets outside Asia. Organization can move towards acquisitions to acquire patents. It would allow the company to increase its item portfolio with a boost in its wealth.


The dynamic market environment of innovation industry posture a serious risk on Business's survival and force the company to invest much of its incomes share on R&D in order to make it through in the long run. The market saturation in industrialized nations i.e. saturation of mobile business is also a big risk for the business's development in the presence of strong competitors like Apple.

4 P's of Marketing
Swot Analysis

Org offers quality products and has a quite abundant portfolio which caters to different segments. LCD and mobile phones are the biggest items of Business, whereas DRAM is also not far behind in comparison of them.

• Laptops.
• Smart phone.
• A/c.
• Personal computers.
• Hard disks.
• Washer.
• Refrigerators.
• Video cameras.
• Microwaves.
• Flash memory.


Tetra Pak Vs Greatview Case Study Analysis utilizes both market competitive and market skimming rates techniques for its wide variety of items. In competitive rates it adjusts the cost according to the competition in order to acquire advantage, whereas, it uses market skimming technique where the product has an included worth and by offering a few products it can reach break-even.


It has among the best supply chain networks, with retail suppliers, their own sole suppliers, E commerce channels like Amazon and so on. All its items are timely supplied to the selling location/ provided to the consumers straight in case of online order.

Vrio Analysis
It wasn't a widely known business beyond Korea until 1993. The management initiative taken by their CEO has actually pressed them to market more efficiently outside the borders and now it has gone into the league of top 25 companies in the world in simply 9 years. This is an exceptional accomplishment in spite of the ongoing arguments among the managers about embracing marketing practices. It utilizes both offline & online channels of promotion to market their products. Paid product ads, social promotion and digital ads are utilizes to create awareness about Company items.

Worth Chain Analysis.

It's an analytical structure for determining organisation activities that add worth or competitive benefit for the business.

Inbound Logistics.

It has among the most effective and effective supply chain network and has more than 2700 providers across numerous industries worldwide. Nearly 80% of which is based in Asia and the staying around the world. For its incoming logistics it owns different logistics firms as it subsidiaries. It cares for its suppliers and creates an unified relationship with them and even minimized their payment cycles to increase this relationship further which includes worth to their chain network.


Corp's core competency is its mass manufacturing it produces 90% of its products internal. Divided into three various departments its operations are namely IT & Mobile Communications, Gadget Solutions and Consumer Electronics. It is maintaining operation hubs worldwide to further add worth to its value chain network.

Outbound Logistics.

Its outbound logistics system performance is among the main reasons Tetra Pak Vs Greatview Case Study Help has the ability to compete with Apple. Business's own Electronic Logitec system plays a major role in the outgoing logistics operations. It even performs the tasks of collection of payment, settling insurance claims, etc. on behalf of Org.

Marketing and Sales.

Attracting target consumer attention towards the item is done through marketing and sales to communicate with them the worth and competitive advantage the product uses. Tetra Pak Vs Greatview Case Study Solution marketing budget plan is constantly growing considering that they started their repositioning globally and will continue to do so as they are continually seeking to invest and expand in high possible growth markets. The budget plan is invested in occasions, print and media ads, public relations and so on.

Enterprise put their consumers at the top and constantly strive to provide unmatchable customer service requirements. By including a direct assistance line to contact them 24 hours they have further increased the added worth of Company service.


Tetra Pak Vs Greatview Case Study Analysis has actually diversified market division, based upon its arrangement of large range of items to a great deal of customers. Venture target client sections can be divided into 3 categories i.e. Tetra Pak Vs Greatview Case Study Analysis IT and Mobile Communications, Org Consumer Electronics and Organization Gadget solutions.


Tetra Pak Vs Greatview Case Study Solution geographical segmentation is based upon 2 criteria i.e. area and density. Venture serves about 80 countries worldwide with its products provided to Urban in addition to Rural areas of the nation. The Company is likewise growing its worldwide presence and the company's versatility in locating its plants motivates international expansion of Business.


The group segmentation of Tetra Pak Vs Greatview Case Study Solution is based upon gender, age, life-cycle stage and occupation. Venture produces products that can be used by both females and males. The target clients for Organization IT and mobile communication items have an age variety of 18-65 with bulk at a young or freshly wed life process stage. They are mostly experts, staff members and students. Apart from it, Business Customer Electronic devices are targeted to a customer segment with an age variety of 25-65. They are mainly staff members and specialists. However Tetra Pak Vs Greatview Case Study Help Gadget Solutions are targeted at students, staff members and specialists with an age variety of 25-65.


The psychographic segmentation of Tetra Pak Vs Greatview Case Study Analysis s based upon the social class and the lifestyle of the customer. Org target clients on the basis of social class are generally upper middle, middle and working class clients, as Business sell products like mobile phone not much cheaper i.e. Motorola as well as not much pricey i.e. Apple. It offers quality items to middle level consumers at a slightly high rate than others targeting the same section.


Tetra Pak Vs Greatview Case Study Analysis majority target consumers have unique behavioural qualities. It has consumers with an ambitious, trendy and figured out personality with moderate level of commitment towards the brand. Its clients have some degree of shift towards other prominent brand names i.e. Apple. The majority of Business customers want quality along with expense control. They are brought in towards Corp due to the fact that of its moderate rates with a level of quality.

Quantitative analysis.

Sales of Tetra Pak Vs Greatview Case Study Solution has actually increased remarkably from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net revenue of.48 billion $ to 5.9 billion $. Digital media is the biggest selling category of Enterprise with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales.

Qualitative analysis.

Yes, this decision is based on the mission of Kim to target the more youthful audience and produce an international brand name picture of the company. Whereas, the core strength of the company is presently producing but long gone are those days when good products were offering themselves. In the current age marketing is extremely essential and business can not prosper without it. Kim has actually currently started to enhance the marketing activities of Org and soon it will turn into one of its core strength like producing if not better.



Corp runs designs, manufactures and sell a huge portfolio of customer electronic devices. It operates in an exceptionally competitive environment and has successfully positioned itself as the maker of quality items. The answer is yes.


As, said earlier that Tetra Pak Vs Greatview Case Study Solution runs in a highly competitive environment, which indicates all the business have similar items. So, the response for rarity is no.


Due to the nature of the market, it is extremely simple for rivals to comprehend the performance of the products and easily make their own designs. Yes, Venture is just behind IBM in signing up new patents every year, but the advantage is very short-term in this industry.


Chairman Lee has totally turn-around Company, from going almost bankrupt throughout the Asian financial crisis of 1997 to the leading 25 company worldwide. Certainly yes there is proper organization in the business and the results speak for themselves.

External Ecological Analysis

PESTLE Analysis


Being a multinational brand spread almost in every nation worldwide, majority of the environments like USA, Europe, China etc., are extremely conductive for its operations. However, it deals with some political pressures in less developed countries where law and order scenario is bad. Latin American, African and some Asian nations fall in this category, where political instability do have an effect on Tetra Pak Vs Greatview Case Study Analysis operations.


Purchasing power of customers is crucial for companies like Enterprise to prosper and grow. Emerging markets like India, middle-eastern countries etc. provide development chances, whereas, due to recession even the consumers of industrialized nations suffer badly. For this reason it is very important for the business to keep an eye on the continuous economic situation of the nation before entering the market.


Multinational business have to face numerous social and cultural issues during its operations in a foreign nation. Enterprise has also dealt with lots of concerns however have adopted to the local environments of the majority of the countries incredibly well. It has tailored its products, practices, policies etc. accordingly in order to be successful.


With a yearly expenditure of 2.4 billion dollars in Research study & Development, and with constant innovative item launches, Tetra Pak Vs Greatview Case Study Solution is among the leading innovative companies of the world. With a clear objective to be ahead of the rest when it pertains to technological developments, Company has risen to the no 25 of the leading successful companies of the world.


Each country has their own laws and policies, being an international company Corporation have to strictly follow those laws in their jurisdictions. Failure to do so, will result in serious legal repercussions. So, it needs to study or work with a local law specialist before starting its operations in a specific country.


With the rising awareness among consumers about the ethical & environmental violations of companies, Corporation needs to make sure that it follows all the safety guidelines. Ecological damages, ethical misconducts are not appropriate and in some countries the repercussions can be extremely serious. On the other hand it has to do some Business Social Duty practices to show the residents that it appreciates their environment and individuals.

Porter's 5 Forces

Threat of Substitution

Hazard of substitution for Corporation's each product category is rather substantial. Running in an extremely dynamic industry lead the company to deal with a high hazard of substitution. Aspects for high risk of replacement for Tetra Pak Vs Greatview Case Study Analysis Smartphone include the presence of high variety of suppliers and Market saturation in developed nations, which make the expense of switching for consumers almost zero. Substitution hazards for Organization visual display screen lie in the changing lifestyle of customers. Clients can switch to viewing visuals in your home towards outdoor activities. Along with it, Company printing options products are threatened by the increasing attraction of customers towards cloud storage.

Competition Among Existing Companies:

The rivaly among Enterprise and its close rivals is intense. The significant factor behind this is the technique of market saturation in various variety of item classifications, forcing Venture to introduce more innovative functions in existing items and new ingenious products to keep its growth. Other aspect for the extreme rivalry among the competitors is the little item differentiation amongst the products. The popular gamers in the innovation market are rather familiar with the importance of R&D costs for their survival and are encountering a race of marketing and R&D spending, to record the market. The significant competitors for Tetra Pak Vs Greatview Case Study Help samrtphones consist of Apple, Motorola, LG, Nokia, Huawei, OPPO etc. High competitors rivalry results in the changing market shares which can be seen in Display F.

Bargaining Power of Suppliers:

( Corporation Sustainability Report, 2016) Supplier's bargaining power for Company is low as Corp runs economies of scale and its orders are of possible size and worth. Due to incapability of Tetra Pak Vs Greatview Case Study Help to develop its own software application, it has to outsource its software advancement to Google, which becomes a prospective provider of software application for Enterprise, resulting in high bargaining power of Google.

Bargaining Power of Purchasers:

Bargaining power of purchasers for different number of item classifications of Organization is intense. Among the element leading to the intense bargaining power is the schedule of large number of competitors in nearly each item category i.e. rivals of Corp Smartphone, with a very little distinction. The high schedule of suppliers of Mobile phones with minimum distinction, make the switching cost for purchasers nearly zero, for this reason increasing the bargaining power of buyers. Market saturation in most of the product categories also make the bargaining power of buyers more intense in for Tetra Pak Vs Greatview Case Study Analysis. In spite of igh bargaining power Corporation is rather efficient in selling its items at a greater price than much of its rivals, due to high-end quality product and a reasonable brand image.

Threat of New Entrants:

Risk of brand-new entrants for Venture is rather low. One of the significant aspect for low hazard of brand-new entrants is the high competitors in the industry. The requirement of big amount of capital to enter in the market is also among the possible barrier to entry. In addition to it, requirement of big proficiency and research and advancement expenditures for survival in the industry also make new entrants reluctant to enter in the market. Market saturation is also among the barrier of entry in technology industry. High bargaining power of providers require the players in the industry to charge as low costs as possible and this can just be achieved by production performance. New firms, in bulk cases, lack the production effectiveness, thus increasing the dangers for entrance in the innovation industry.

Competitive Analysis

Corporation's high item diversity provides it distinction from its competitors. It is one of the three leading brands by market share. Unlikely to its close competitors including Sony, Intel and Nokia, who focus bulk on a single item classification with Sony focusing on consumer electronics, Nokia on cellular phone and Intel on chips, Corporation had a substantial R&D spending on all of its product classifications which allow the company to make possible earnings from sales of practically all of its products. (See Exhibition) Nevertheless, due to the wide item variety the company deals with high number of rivals.

The business ranks first in 4 item categories i.e. DRAM Chips, LCD Displays, Cinema Televisions and Microwave, in terms of international market share, among 8 different product categories. Organization was the worldwide leader in making DRAM, SRAM and NAND flash chips. Although, Business revenues from chips was less than Intel however its earnings from chips was growing quicker than Intel and has actually grown near the revenue levels of Intel, as given up the case Exhibition 2.

Together with the chips Corp mobile market was also flourishing at a high rate than its competitors i.e. Motorola and Nokia. Organization's cell phone's sales growth was 51% as compare to Motorola with just 4% and Nokia with no sales growth. The significant reson behind Business's high growth despite of higher rates than Nokia and Motorola was the business's high-end quality cellular phone.

Business was likewise reaping the benefits from increasing market share of high end LCDs as given in case Exhibit 3. The significant factor, making the company make it possible for to obtain the opportunity is its mass production at low expense. Sony was the most significant rival for Tetra Pak Vs Greatview Case Study Solution in LCD market, however, it had likewise begun joint endeavor with Corporation in 2003 for LCD manufacturing, minimizing the competitors for Venture.

Porter's Competitive Strategy

Low Cost Management strategy of porter is fully executed by Venture the method they achieve economies of scale by reinforcing their core proficiencies of production. They always bring something ingenious and brand-new whether it's a service or a product.


Alternative Option 1

The Chief Marketing Officer (CMO) of Tetra Pak Vs Greatview Case Study Solution would develop a brand-new brand image by targeting the more youthful generation of the particular country. As, particularly smart phones of Organization are incredibly popular among the more youthful group.


1. It is the very best method to develop Client Life time Worth (CLV) by creating a long-lasting relationship with customers. Build loyalty through providing worth and profit for long-term, as research has actually showed it is much cheaper to retain existing clients than to draw in new ones.
2. Another pro of this alternative is that word of mouth spread more quickly among more youthful individuals and which in turn will generate new customers for my items.


1. Old customers who were associated with Enterprise before may not like this new image the business is trying to depict.
2 It will sustain further expenditures to reposition some items and it might not even bring success as the trends change very rapidly amongst the more youthful demographic.

Alternative service 2.

Business has made manufacturing its core competency for the many part of their organisation and due to which its supervisors are not afraid to totally step out of their convenience zone. It would be done by organizing training workshops throughout which importance of marketing will be taught and numbers will be provided. Failure to get the passing scores will get demoted. Marketing environment ought to be produced internally first as genuine marketing starts inside the corporation.


1. Its pro will be that all the marketing approach advocates will come out and likewise the opposite ones.


2. Its con can create a very unhealthy environment in the workplace, as people frequently resist change because they fear it.

Identify the best alternative

First alternative is the best as it plainly has more pros because as soon as a Customer Lifetime Worth is developed the company will profit from it till that consumer lives and has purchasing power as well. Plus, our target clients are the more youthful generation which are bound to live longer than the current old age people. However, Enterprise's main objective is to create loyalty among its clients and make them redeemed it from them and even buy their various products too.

Execution Strategy

• Targeting more youthful generation through social marketing, creating a relate to them like Pepsi finish with music. And set the expectations practical and attainable.
• A team consisting of finest marketing and sales professionals need to be put together, and both views must be considered before protecting the resources needed to implement the plan.
• Thorough communication of the strategy need to be done as it is very important for everyone to be on the same page to make it work.
• Tasks and timelines must be build and communicated appropriately to each individual responsible.
• The manager should use a control panel which reveals the development of all the jobs which have actually been done or about to be done and by whom.
• The manager should keep track of and keep a continuous check on the specific and overall efficiency.
Since any brand-new trend or policy might come in due to which all the things already prepared have to be adjusted, • Everybody must be ready to adjust midway. It's better to have contingency plans already prepared.
• At the end of the campaign the supervisor need to interact the results and if successful must celebrate with the team.

Spending plan

The M-net program revealed compelling analysis about the low and high growth potential areas and how much marketing spending plan should be assigned appropriately. This modification the budget plan allocation of various countries and lots of managers were unhappy and argued but the analysis done by the program was precise and showed figures like The United States and Canada and Russia growth prospective warranted a 35% allotment while they were getting 45%. Whereas, China and Europe need to be receiving 42% but were rather given 31%. It truly assisted to fairly disperse the resources and catch more consumers by investing more on advertisements on the high development potential regions of the world.

Tetra Pak Vs Greatview Case Study Analysis is a top 25 company in the world now and prepares to get ahead of Sony who sits presently at no. 20. Its constant investment in R&D and innovative practices have moved them to new heights but for them its' only the start and they want to be amongst the top 3 brand names on the planet. They totally turnaround from almost going bankrupt throughout the Asian Financial Crisis to a world distinguished brand name, known for quality and development. Their value chain and their core proficiency their manufacturing ability, along-with global brand name image building have seen their sales go from 16 to 44.6 billion $ from 1997-- 2002. With additional expansion in China and other emerging markets those numbers will only increase even more in the future. Their marketing efforts ought to be directed towards more youthful market in the middle of the internal arguments about marketing and should develop Consumer Lifetime Worth as it will not only provide benefits now but will continue to enjoy it till the client life time. As the cost of maintaining the consumer is much cheaper than bring in a new one.