Tetra Pak Vs Greatview Harvard Case Study Analysis

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Tetra Pak Vs Greatview Case Study Solution & Analysis


Historically, the business's core clients include the Original Devices Manufacturers (OEMs), which utilized to offer Tetra Pak Vs Greatview Case Study Solution products withtheir own brand name. Its consumer circle includes Original Devices Manufacturers (OEMs), who used to offer Corp products with their own brand name. He rearranged Business as a global brand name and informed his divisional supervisors to understand marketing and its value.

Issue Declaration

Business's transition from a product based to a marketing business is not going as smoothly as planned.Overcoming the unwillingness of divisional supervisors to incorporate marketing effectively is still a significant difficulty. Developing a consistent brand identity across the whole world and employing marketing methods that best fits the regional culture is no simple task.
Executive Summary
Situational Analysis

Tetra Pak Vs Greatview Case Study Solution efforts for developing its brand across the world was started after presenting the "brand-new management initiative" by Chairman Lee in 1993. The objective was to transform Corp from a low-cost OEM to a high value-added item supplier. To make the vision of Business a truth, Chairman Lee appointed Yun as a vice chairman in 1997. Yun had a quite clear photo in his mind about how Organization can change from a low end to a high-end item service provider. He understood that change can only be done through placing Org as a business offering high-end items and this might only be done through high level of marketing.

In spite of having a clear vision about how to develop Corp brand, with a prospective support of its executives, Yun dealt with several marketing difficulties in early years of its efforts.

Among the marketing challenges for Yun was the perceptions of executives about the value of marketing. They considered marketing and selling as same tools and thought that quality products do not required marketing for increasing sales. As their focus towards marketing was rather low in their previous company practices, and the present marketing requirement was too much high, the gap was too larger and to fill this gap with incorrect understandings about marketing was quite tough for Yun.

As specified above, marketing focus was very low in previous practices, for that reason there were no appropriate marketing spending plans for each of the product on the portfolio. There was no marketing preparation provided for the existing products. Together with it the item series of the company was increasing with the ripening of new product ideas by the R&D sector of Organization. Yun had an obstacle to carry out marketing planning and to produce marketing spending plans for existing along with for new items from the very beginning, and this would take a huge time.

A huge shift would be needed in existing marketing expenses to build the Enterprise brand. This would result in increased marketing expenditures for Business and could disrupt the administration regarding increased costs, as they were unwilling to marketing expenses formerly and an abrupt big shiftwould make them disrupt.

Internal Analysis
SWOT Analysis

Tetra Pak Vs Greatview Case Study Analysis strengths lie in its huge product portfolio. Corporation has biggest number of patents in the industry with overall number of 15499 patents approved in US( USP).

Another strength of Tetra Pak Vs Greatview Case Study Help is its ability to develop innovative items at a continuous rate. It major proves for the development and product designing of Business is that the company has received numerous awards for its innovation and product design.

Unlike Apple and other competitors, Venture is focused on producing gadgets which can be easily incorporated with any kind of open source Operating System (OS) and software. This provides Organization an edge over Apple devices.
Porter's 5 Forces Analysis
Business's ability to produce luxury products at low expense of production is also one of the major strength of Company as it makes it possible for the business to capture more market by providing quality products with cost control.

Weak points

Org's weaknesses are hidden in the company's dependence on outsourcing software application for its gadgets due to company's inability in establishing software, unlike Sony. Tetra Pak Vs Greatview Case Study Help also has low profit margins as compare to Apple due to big difference in the costs of Apple and Org with a much lower distinction in quality.


Opportunities for Org lie in the growing Mobile phone market and the business's efficiency in the market. It can increase its market share and revenues from cellular phone as the company is quite efficient in cell phone market. Venture currently runs in about 80 nations and the business has a chance to increase its geographical growth by moving towards more emerging markets outside Asia. Corporation can move towards acquisitions to acquire patents. It would make it possible for the company to increase its item portfolio with an increase in its wealth.


The vibrant industry environment of technology industry position an extreme risk on Corp's survival and require the company to spend much of its earnings share on R&D in order to survive in the long run. The marketplace saturation in industrialized countries i.e. saturation of mobile company is likewise a big danger for the business's development in the existence of strong rivals like Apple.

4 P's of Marketing
Swot Analysis

Tetra Pak Vs Greatview Case Study Help offers quality items and has a quite abundant portfolio which caters to different sections. The majority of the products are in the leading three of their respective markets. LCD and smart phones are the greatest items of Venture, whereas DRAM is likewise not far behind in comparison of them. Following is the line of product of Corporation:

• Laptops.
• Cellphone.
• Air conditioning unit.
• Personal computers.
• Hard disks.
• Washer.
• Fridges.
• Electronic cameras.
• Microwaves.
• Flash memory.


Tetra Pak Vs Greatview Case Study Analysis utilizes both market competitive and market skimming rates methods for its wide variety of products. In competitive rates it adjusts the price according to the competition in order to gain advantage, whereas, it uses market skimming method where the product has actually an included value and by offering a few products it can reach break-even.


It has one of the very best supply chain networks, with retail distributors, their own sole suppliers, E commerce channels like Amazon and so on. All its items are prompt supplied to the selling location/ provided to the customers directly in case of online order.

Vrio Analysis
It wasn't a popular company outside of Korea till 1993. The management effort taken by their CEO has actually pressed them to market more efficiently outside the borders and now it has actually entered the league of leading 25 companies in the world in simply 9 years. This is an impressive accomplishment despite the continuous arguments amongst the managers about adopting marketing practices. It uses both offline & online channels of promo to market their products. Paid product advertisements, social promo and digital advertisements are utilizes to develop awareness about Venture items.

Worth Chain Analysis.

It's an analytical framework for recognizing business activities that include value or competitive benefit for the company.

Incoming Logistics.

It has among the most reliable and efficient supply chain network and has over 2700 providers throughout numerous markets all over the world. Almost 80% of which is based in Asia and the staying around the globe. For its incoming logistics it owns different logistics companies as it subsidiaries. It takes care of its providers and creates an unified relationship with them and even decreased their payment cycles to boost this relationship even more which adds worth to their chain network.


Company's core proficiency is its mass manufacturing it produces 90% of its items internal. Divided into 3 various divisions its operations are specifically IT & Mobile Communications, Gadget Solutions and Consumer Electronic Devices. It is keeping operation hubs worldwide to further include worth to its value chain network.

Outbound Logistics.

Its outbound logistics system performance is among the primary factors Tetra Pak Vs Greatview Case Study Analysis is able to take on Apple. Company's own Electronic Logitec system plays a significant function in the outbound logistics operations. It even carries out the jobs of collection of payment, settling insurance claims, etc. on behalf of Company.

Marketing and Sales.

Attracting target client attention towards the product is done through marketing and sales to interact with them the value and competitive advantage the item offers. Tetra Pak Vs Greatview Case Study Solution marketing budget is continuously rising considering that they began their repositioning globally and will continue to do so as they are continuously seeking to invest and expand in high possible growth markets. The budget is invested in events, print and media advertisements, public relations etc.

Company Service. Venture put their consumers at the top and continuously aim to deliver unmatchable customer care standards. As after sales service is ending up being extremely crucial to keep clients delighted and engaged, they even carry out surveys through 3rd parties to learn their customer's feedback and execute it in the positive way to decrease or if possible completely remove their customer problems. By adding a direct support line to contact them 24 hr they have actually even more increased the added worth of Tetra Pak Vs Greatview Case Study Analysis service.


Tetra Pak Vs Greatview Case Study Analysis has diversified market segmentation, based upon its arrangement of large range of items to large number of customers. Organization target customer segments can be divided into 3 classifications i.e. Tetra Pak Vs Greatview Case Study Help IT and Mobile Communications, Venture Consumer Electronics and Company Gadget solutions.


Tetra Pak Vs Greatview Case Study Solution geographical division is based upon 2 requirements i.e. area and density. Business serves about 80 countries worldwide with its products provided to Urban along with Rural areas of the nation. The Business is likewise growing its global presence and the company's versatility in locating its plants motivates international expansion of Corporation.


Business produces products that can be utilized by both women and males. The target consumers for Corp IT and mobile communication products have an age range of 18-65 with majority at a young or freshly wed life cycle phase. Apart from it, Org Consumer Electronics are targeted to a client section with an age range of 25-65.


The psychographic segmentation of Tetra Pak Vs Greatview Case Study Analysis s based upon the social class and the life style of the consumer. Organization target consumers on the basis of social class are mainly upper middle, middle and working class consumers, as Venture sell products like mobile phone not much less expensive i.e. Motorola along with not much pricey i.e. Apple. It offers quality products to middle level consumers at a somewhat high cost than others targeting the same sector.


Tetra Pak Vs Greatview Case Study Solution majority target customers have distinct behavioural attributes. It has consumers with an enthusiastic, stylish and identified personality with moderate level of commitment towards the brand. Its customers have some degree of shift towards other popular brands i.e. Apple. Most of Business consumers want quality as well as expense control. Due to the fact that of its moderate prices with a level of quality, they are attracted towards Organization.

Quantitative analysis.

Sales of Tetra Pak Vs Greatview Case Study Analysis has increased astonishingly from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net earnings of.48 billion $ to 5.9 billion $. Digital media is the biggest selling classification of Business with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales.

Qualitative analysis.

Yes, this choice is based upon the mission of Kim to target the more youthful audience and create a global brand name picture of the business. Whereas, the core strength of the business is presently making but long gone are those days when good items were selling themselves. In the present age marketing is very important and business can not be successful without it. Kim has currently started to strengthen the marketing activities of Company and very soon it will turn into one of its core strength like producing if not much better.



Corp operates designs, makes and sell a large portfolio of consumer electronic devices. It operates in an incredibly competitive environment and has effectively placed itself as the maker of quality items. So, the answer is yes.


As, said previously that Tetra Pak Vs Greatview Case Study Analysis runs in a highly competitive environment, which implies all the companies have comparable products. The response for rarity is no.


Due to the nature of the market, it is extremely simple for rivals to understand the performance of the items and quickly make their own designs. Yes, Org is only behind IBM in signing up new patents every year, but the benefit is extremely short-term in this market.


Chairman Lee has completely turnaround Corporation, from going practically bankrupt during the Asian monetary crisis of 1997 to the top 25 company in the world. Definitely yes there appertains organization in the business and the results promote themselves.

External Environmental Analysis

PESTLE Analysis


Being a multinational brand spread nearly in every nation worldwide, bulk of the environments like USA, Europe, China and so on, are very conductive for its operations. However, it deals with some political pressures in less industrialized countries where law and order circumstance is not good. Latin American, African and some Asian countries fall in this classification, where political instability do have a result on Tetra Pak Vs Greatview Case Study Help operations.


Purchasing power of clients is vital for companies like Enterprise to grow and succeed. Emerging markets like India, middle-eastern nations and so on provide growth opportunities, whereas, due to economic crisis even the customers of industrialized nations suffer terribly. It is very crucial for the company to keep an eye on the continuous economic situation of the country before getting in the market.


Multinational business have to deal with different social and cultural concerns throughout its operations in a foreign nation. Enterprise has likewise dealt with lots of issues but have actually adopted to the regional environments of most of the countries remarkably well. It has actually tailored its items, practices, policies etc. appropriately in order to succeed.


With an annual expense of 2.4 billion dollars in Research study & Advancement, and with constant innovative product launches, Tetra Pak Vs Greatview Case Study Help is among the top ingenious business of the world. With a clear mission to be ahead of the rest when it pertains to technological improvements, Company has actually increased to the no 25 of the top successful companies of the world.


Each country has their own laws and policies, being a multinational company Organization need to strictly follow those laws in their jurisdictions. Failure to do so, will lead to serious legal consequences. It has to study or work with a regional law specialist prior to beginning its operations in a specific country.


With the increasing awareness among customers about the ethical & ecological offenses of business, Business needs to guarantee that it follows all the security guidelines. Environmental damages, ethical misconducts are not appropriate and in some nations the repercussions can be very serious. On the other hand it needs to do some Business Social Responsibility practices to show the residents that it appreciates their environment and people.

Porter's Five Forces

Danger of Substitution

Danger of alternative for Enterprise's each product category is rather substantial. Elements for high threat of substitution for Tetra Pak Vs Greatview Case Study Solution Mobile phone consist of the presence of high number of providers and Market saturation in industrialized nations, which make the cost of switching for consumers nearly absolutely no. Along with it, Corporation printing services products are threatened by the increasing attraction of consumers towards cloud storage.

Rivalry Among Existing Firms:

The rivaly among Business and its close rivals is extreme. The significant factor behind this is the technique of market saturation in numerous number of item categories, requiring Business to introduce more innovative features in existing items and new innovative items to preserve its growth. The major rivals for Tetra Pak Vs Greatview Case Study Help samrtphones include Apple, Motorola, LG, Nokia, Huawei, OPPO etc.

( Venture Sustainability Report, 2016) Provider's bargaining power for Corp is low as Corporation runs economies of scale and its orders are of prospective size and worth. Due to incapability of Tetra Pak Vs Greatview Case Study Analysis to construct its own software, it has to outsource its software application advancement to Google, which becomes a potential supplier of software for Organization, resulting in high bargaining power of Google.

Bargaining Power of Purchasers:

Haggling power of buyers for different number of product classifications of Company is extreme. One of the element leading to the intense bargaining power is the accessibility of large number of rivals in practically each item classification i.e. competitors of Enterprise Smart device, with an extremely little distinction. The high availability of suppliers of Smartphones with minimum distinction, make the switching cost for buyers nearly zero, hence increasing the bargaining power of purchasers. Market saturation in the majority of the item classifications also make the bargaining power of buyers more intense in for Tetra Pak Vs Greatview Case Study Solution. In spite of igh bargaining power Venture is rather efficient in selling its products at a greater cost than much of its rivals, due to luxury quality product and a fair brand image.

Hazard of New Entrants:

Danger of brand-new entrants for Tetra Pak Vs Greatview Case Study Solution is rather low. Along with it, requirement of big competence and research study and development expenditures for survival in the industry likewise make new entrants unwilling to enter in the market. Market saturation is also one of the barrier of entry in innovation industry.

Competitive Analysis

Organization's high product diversification offers it differentiation from its rivals. Unlikely to its close rivals including Sony, Intel and Nokia, who focus majority on a single item classification with Sony focusing on consumer electronics, Nokia on cell phones and Intel on chips, Tetra Pak Vs Greatview Case Study Solution had a huge R&D costs on all of its item classifications which enable the company to make potential earnings from sales of practically all of its products.

The business ranks first in 4 product classifications i.e. DRAM Chips, LCD Displays, Big Screen TVs and Microwave ovens, in regards to worldwide market share, among 8 different product classifications. Business was the global leader in producing DRAM, SRAM and NAND flash chips. Although, Venture earnings from chips was less than Intel but its incomes from chips was growing much faster than Intel and has actually grown close to the earnings levels of Intel, as given in the case Display 2.

Along with the chips Venture mobile market was likewise thriving at a high rate than its competitors i.e. Motorola and Nokia. Business's mobile phone's sales growth was 51% as compare to Motorola with only 4% and Nokia with no sales growth. The significant reson behind Organization's high development despite of higher prices than Nokia and Motorola was the business's high-end quality cellular phone.

Enterprise was likewise reaping the benefits from increasing market share of high end LCDs as given in case Exhibition 3. The major factor, making the company enable to get the chance is its mass production at low expense. Sony was the biggest rival for Tetra Pak Vs Greatview Case Study Help in LCD market, however, it had actually also begun joint endeavor with Corporation in 2003 for LCD producing, lessening the competition for Organization.

Porter's Competitive Method

Low Expense Leadership method of porter is completely carried out by Corporation the way they achieve economies of scale by enhancing their core proficiencies of manufacturing. They constantly bring something new and innovative whether it's a product or a service.


Alternative Option 1

The Chief Marketing Officer (CMO) of Tetra Pak Vs Greatview Case Study Analysis would develop a new brand name image by targeting the younger generation of the particular nation. As, specifically cellphones of Venture are popular among the younger market.


1. It is the best method to build Customer Life time Worth (CLV) by creating a long-lasting relationship with clients. Construct commitment through providing worth and reap the benefits for long-term, as research study has showed it is much cheaper to retain existing clients than to attract brand-new ones.
2. Another pro of this alternative is that word of mouth spread faster among more youthful people and which in turn will generate new clients for my products.


1. Old customers who were connected with Venture prior to may not like this new image the company is attempting to depict.
2 It will incur more expenses to reposition some products and it might not even bring success as the patterns change very rapidly amongst the more youthful demographic.

Alternative option 2.

It would be done by setting up training workshops during which significance of marketing will be taught and numbers will be provided. Marketing environment should be developed internally first as real marketing begins inside the corporation.


1. Its pro will be that all the marketing technique advocates will come out and also the opposite ones.


2. Its con can develop a really unhealthy environment in the office, as people typically withstand change since they fear it.

Identify the best alternative

Alternative is the best as it plainly has more pros since when a Client Life time Worth is constructed the company will benefit from it till that consumer is alive and has purchasing power. Plus, our target customers are the more youthful generation which are bound to live longer than the current old age people. Enterprise's primary goal is to develop commitment amongst its consumers and make them repurchase it from them and even purchase their different items.

Execution Plan

• Targeting younger generation through social marketing, creating a link with them like Pepsi make with music. And set the expectations reasonable and attainable.
• A group consisting of best marketing and sales experts must be assemble, and both views ought to be considered prior to protecting the resources needed to execute the strategy.
• Thorough communication of the plan must be done as it is extremely crucial for everyone to be on the very same page to make it work.
• Tasks and timelines need to be build and interacted appropriately to each individual accountable.
• The supervisor should use a control panel which shows the progress of all the jobs which have been done or about to be done and by whom.
• The manager ought to keep track of and keep a consistent look at the overall and individual efficiency.
Since any brand-new pattern or policy might come in due to which all the things already planned have to be adjusted, • Everyone should be prepared to adapt midway. It's much better to have contingency plans already prepared.
• At the end of the project the supervisor need to communicate the results and if successful must commemorate with the group.


This change the spending plan allowance of various nations and many supervisors were dissatisfied and argued but the analysis done by the program was precise and showed figures like North America and Russia development prospective merited a 35% allowance while they were getting 45%. It actually assisted to relatively distribute the resources and catch more consumers by investing more on ads on the high development capacity areas of the world.

Its constant investment in R&D and innovative practices have actually moved them to new heights but for them its' only the start and they desire to be among the top 3 brands in the world. Their marketing efforts need to be directed towards more youthful demographic amid the internal arguments about marketing and need to produce Customer Life time Worth as it will not only offer them benefits now however will continue to reap it till the customer life time. As the cost of retaining the customer is much cheaper than bring in a brand-new one.