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The Triangle Harvard Case Study Solution

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The Triangle Case Study Solution and Analysis


Introduction

The Triangle Case Study Analysis is a well-known worldwide brand name in innovation industry, founded in 1938 by Lee Byung Chul, in South Korea. The Triangle deals in a great deal of product classifications including Semiconductors, Telecommunications, Digital Media, Digital Appliances and many more other electronic products. Historically, the company's core customers include the Original Equipment Manufacturers (OEMs), which utilized to sell Samsung products withtheir own brand name. Till early 1990s, the core competency of Samsung depend on its low cost offerings than its competitors by manufacturing existing products at economies of scale. Its customer circle includes Original Equipment Manufacturers (OEMs), who utilized to offer The Triangle Case Study Solution products with their own brand name. Samsung was not simply understood outside Korea. There were likewise no or little interest in building the trademark name globally. Marketing budget plan was controlled by production department with a focal point on providing low-cost products.During the 1997 Asian Financial Crisis the company nearly got insolvent, but with the Vision of Chairman Lee it totally turn its fortune around and in 2002 was listed the top 25 most valuable company worldwide. When Kim was worked with as a Chief Marketing Officer in 2000 the business was not even noted. He rearranged Samsung as an international brand name and informed his divisional supervisors to comprehend marketing and its value. Now their objective is to arrive 10 by 2005.

Problem Statement

Samsung's shift from a product based to a marketing company is not going as smoothly as planned.Overcoming the unwillingness of divisional managers to integrate marketing effectively is still a major challenge. Creating a consistent brand identity across the whole world and employing marketing techniques that finest fits the local culture is no simple task. The M-net program analysis have actually been actually handy in figuring out the high and less prospective development locations, however allowance of resources accordingly is not well gotten amongst the managers. There is no consensus among the hierarchy relating to the best suited future technique.

Situational Analysis

The Triangle Case Study Solution efforts for building its trademark name across the world was started after presenting the "brand-new management effort" by Chairman Lee in 1993. The objective was to transform Samsung from a cheap OEM to a high value-added item company. To make the vision of Samsung a truth, Chairman Lee selected Yun as a vice chairman in 1997. Yun had a quite clear image in his mind about how Samsung can transform from a low end to a high end product company. He knew that transformation can only be done through positioning Samsung as a business using high-end products and this could just be done through high level of marketing.

In spite of having a clear vision about how to construct Samsung brand name, with a potential assistance of its executives, Yun dealt with a number of marketing obstacles in early years of its efforts.

Among the marketing obstacles for Yun was the perceptions of executives about the value of marketing. They considered marketing and selling as same tools and thought that quality items do not needed marketing for increasing sales. As their focus towards marketing was quite low in their previous company practices, and the existing marketing requirement was excessive high, the space was too larger and to fill this space with wrong understandings about marketing was rather difficult for Yun.

Along with it the product range of the business was increasing with the ripening of new item concepts by the R&D sector of Samsung. Yun had a challenge to perform marketing planning and to develop marketing budgets for existing as well as for new products from the very start, and this would take a big time.

A huge shift would be required in existing marketing expenses to construct the Samsung brand name. This would result in increased marketing expenditures for Samsung and could interrupt the administration relating to increased expenditures, as they were hesitant to marketing expenditures previously and an abrupt huge shiftwould make them disturb.

Internal Analysis
SWOT Analysis
Strengths


Samsung strengths lie in its big product portfolio. Samsung has biggest number of patents in the industry with overall number of 15499 patents granted in US( USP). Big quantity of R&D spending has actually allowed the company to grow its product portfolio at a higher rate than its competitors. The Triangle Case Study Analysis spent about $13.079 billion on its R&D sector in 2016, which is 7.3% of its total incomes.

Another strength of The Triangle Case Study Analysis is its ability to establish innovative products at a constant rate. It significant shows for the innovation and item designing of Samsung is that the company has received numerous awards for its innovation and item style.

Unlike Apple and other competitors, Samsung is concentrated on producing gadgets which can be quickly integrated with any kind of open source Os (OS) and software application. This provides Samsung an edge over Apple devices.

Samsung's ability to produce high-end products at low expense of production is likewise among the significant strength of Samsung as it makes it possible for the company to capture more market by offering quality items with cost control.

Weaknesses

The Triangle Case Study Solution weak points are hidden in the company's reliance on outsourcing software application for its devices due to business's failure in establishing software, unlike Sony. Samsung also has low revenue margins as compare to Apple due to huge distinction in the costs of Apple and Samsung with a much lesser difference in quality. The varied focus of the company due to a great deal of products in its portfolio, result in the less efficient production and make the company not able to charge greater costs like Apple. The business is also ineffective in handling its patents and often faces the problem of patent violation.

Opportunities

Opportunities for Samsung lie in the growing Smart device market and the business's performance in the market. It can increase its market share and revenues from cell phone as the business is rather effective in cellular phone market. Samsung currently runs in about 80 countries and the business has a chance to increase its geographical expansion by moving towards more emerging markets outside Asia. Samsung can move towards acquisitions to get patents. It would make it possible for the business to increase its product portfolio with a boost in its wealth.

Dangers

The dynamic market environment of innovation market present a severe threat on Samsung's survival and require the company to invest much of its revenues share on R&D in order to survive in the long run. The market saturation in developed countries i.e. saturation of mobile business is also a huge risk for the business's growth in the presence of strong competitors like Apple.

4 P's of Marketing

Item

Samsung provides quality products and has a rather rich portfolio which caters to different segments. LCD and mobile phones are the most significant products of Samsung, whereas DRAM is likewise not far behind in comparison of them.

• LCD/ TV
• Laptops.
• Cellphone.
• Ac system.
• Desktop computer.
• Disk drives.
• Washer.
• Fridges.
• Video cameras.
• Microwaves.
• Flash memory.
• DRAM.

Rate.

The Triangle Case Study Help uses both market competitive and market skimming pricing strategies for its wide variety of products. In competitive pricing it changes the rate according to the competitors in order to get benefit, whereas, it uses market skimming method where the product has actually an included value and by offering a couple of products it can reach break-even.

Place.

It has one of the best supply chain networks, with retail distributors, their own sole suppliers, E commerce channels like Amazon etc. All its products are timely supplied to the selling location/ provided to the consumers straight in case of online order.

Promo.

It uses both offline & online channels of promo to market their items. Paid item ads, social promotion and digital advertisements are uses to develop awareness about Samsung items.

Value Chain Analysis.

It's an analytical framework for identifying organisation activities that add worth or competitive benefit for the company.

Incoming Logistics.

It has one of the most effective and reliable supply chain network and has over 2700 suppliers across numerous markets around the world. Almost 80% of which is based in Asia and the remaining around the globe. For its incoming logistics it owns numerous logistics firms as it subsidiaries. It takes care of its providers and produces a harmonious relationship with them and even decreased their payment cycles to improve this relationship further which adds value to their chain network.

Operations.

Samsung's core competency is its mass manufacturing it produces 90% of its items in-house. Divided into three different divisions its operations are specifically IT & Mobile Communications, Device Solutions and Consumer Electronics. It is keeping operation centers worldwide to even more include value to its worth chain network.

Outbound Logistics.

Its outgoing logistics system performance is one of the primary reasons The Triangle Case Study Solution is able to compete with Apple. Samsung's own Electronic Logitec system plays a significant role in the outgoing logistics operations. It even performs the jobs of collection of payment, settling insurance coverage claims, etc. on behalf of Samsung.

Marketing and Sales.

Attracting target customer attention towards the product is done through marketing and sales to communicate with them the value and competitive benefit the item offers. The Triangle Case Study Analysis marketing budget is continually growing because they started their rearranging globally and will continue to do so as they are constantly seeking to invest and expand in high possible development markets. The budget plan is spent on occasions, print and media advertisements, public relations etc.

Samsung Service. Samsung put their customers at the top and constantly strive to provide unmatchable customer care standards. As after sales service is ending up being exceptionally essential to keep customers happy and engaged, they even carry out studies through third parties to find out their consumer's feedback and implement it in the positive way to minimize or if possible completely remove their consumer problems. By including a direct assistance line to call them 24 hr they have even more increased the included value of The Triangle Case Study Analysis service.

Segmentation.

The Triangle Case Study Solution has diversified market division, based upon its provision of wide variety of items to a great deal of customers. Samsung target customer segments can be divided into 3 categories i.e. The Triangle Case Study Help IT and Mobile Communications, Samsung Customer Electronics and Samsung Device options.

Geographical.

The Triangle Case Study Help geographical segmentation is based upon two criteria i.e. area and density. Samsung serves about 80 nations worldwide with its products supplied to Urban in addition to Rural areas of the country. The Samsung is likewise growing its global existence and the company's versatility in locating its plants motivates worldwide growth of Samsung.

Group.

Samsung produces products that can be used by both women and males. The target clients for Samsung IT and mobile communication products have an age range of 18-65 with bulk at a young or newly married life cycle stage. Apart from it, Samsung Consumer Electronics are targeted to a consumer sector with an age range of 25-65.

Psychographic.

The psychographic division of The Triangle Case Study Solution s based upon the social class and the life style of the customer. Samsung target customers on the basis of social class are mainly upper middle, middle and working class customers, as Samsung offer products like cellular phone not much less expensive i.e. Motorola in addition to very little pricey i.e. Apple. It supplies quality items to middle level consumers at a slightly high rate than others targeting the same segment.

Behavioural.

The Triangle Case Study Solution bulk target clients have special behavioural qualities. It has customers with an enthusiastic, trendy and figured out personality with moderate level of commitment towards the brand. Its customers have some degree of shift towards other distinguished brands i.e. Apple. The majority of Samsun customers desire quality in addition to expense control. They are attracted towards Samsung since of its moderate prices with an extent of quality.

Quantitative analysis.

Sales of The Triangle Case Study Solution has increased remarkably from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net profit of.48 billion $ to 5.9 billion $. Digital media is the biggest selling category of Samsung with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales.

Qualitative analysis.

Yes, this choice is based on the mission of Kim to target the younger audience and create a global brand image of the company. Whereas, the core strength of the company is currently manufacturing but long gone are those days when excellent products were offering themselves. In the current age marketing is extremely crucial and companies can not prosper without it. Kim has currently begun to enhance the marketing activities of Samsung and very soon it will turn into one of its core strength like producing if not much better.

VRIO.

Worth.

Samsung operates designs, manufactures and offer a huge portfolio of consumer electronic devices. It runs in a very competitive environment and has successfully positioned itself as the maker of quality items. The response is yes.

Rarity.

As, said previously that The Triangle Case Study Solution operates in a highly competitive environment, which means all the business have comparable products. So, the answer for rarity is no.

Imitability.

Due to the nature of the industry, it is really simple for rivals to understand the performance of the items and quickly make their own designs. Yes, Samsung is just behind IBM in signing up brand-new patents every year, but the benefit is very short-term in this industry.

Company.

Chairman Lee has totally turn-around Samsung, from going almost insolvent throughout the Asian monetary crisis of 1997 to the top 25 business in the world. Certainly yes there appertains company in the business and the results speak for themselves.

External Environmental Analysis

PESTLE Analysis

Political

Being a multinational brand name spread nearly in every country worldwide, bulk of the environments like USA, Europe, China and so on, are extremely conductive for its operations. However, it faces some political pressures in less developed countries where law and order scenario is not good. Latin American, African and some Asian countries fall in this category, where political instability do have an impact on The Triangle Case Study Help operations.

Economic

Purchasing power of clients is crucial for business like Samsung to grow and be successful. Emerging markets like India, middle-eastern nations and so on offer growth chances, whereas, due to recession even the clients of industrialized countries suffer severely. For this reason it is really essential for the company to keep an eye on the ongoing economic circumstance of the country prior to going into the market.

Socio-Cultural

Multinational companies have to face various social and cultural issues during its operations in a foreign nation. Samsung has actually also dealt with lots of problems but have embraced to the regional environments of the majority of the countries incredibly well. It has actually customized its products, practices, policies etc. accordingly in order to succeed.

Technological

With a yearly expenditure of 2.4 billion dollars in Research & Advancement, and with constant ingenious product launches, The Triangle Case Study Analysis is one of the leading innovative business of the world. With a clear mission to be ahead of the rest when it pertains to technological improvements, Samsung has actually risen to the no 25 of the top effective business of the world.

Legal

Each nation has their own laws and policies, being an international business Samsung need to strictly follow those laws in their jurisdictions. Failure to do so, will lead to major legal effects. It has to study or employ a local law professional prior to starting its operations in a specific country.

Environmental

With the rising awareness amongst customers about the ecological & ethical offenses of companies, Samsung needs to make sure that it follows all the safety standards. Environmental damages, ethical misconducts are not acceptable and in some countries the effects can be really severe. On the other hand it has to do some Corporate Social Responsibility practices to show the locals that it cares about their environment and people.

Porter's 5 Forces

Danger of Alternative

Hazard of substitution for Samsung's each item category is rather substantial. Running in a very dynamic industry lead the company to deal with a high risk of replacement. Aspects for high hazard of substitution for The Triangle Case Study Help Smart device include the existence of high number of providers and Market saturation in developed countries, which make the cost of changing for consumers almost zero. Alternative dangers for Samsung visual display depend on the altering life style of customers. Consumers can switch to watching visuals at home towards outdoor activities. Together with it, Samsung printing options products are threatened by the increasing destination of clients towards cloud storage.

Competition Among Existing Firms:

The rivaly among Samsung and its close rivals is intense. The major reason behind this is the method of market saturation in various number of product categories, forcing Samsung to present more innovative features in existing items and new ingenious products to preserve its development. The significant rivals for The Triangle Case Study Solution samrtphones consist of Apple, Motorola, LG, Nokia, Huawei, OPPO and so on.

The Triangle Case Study Help has a vast supply chain including about 2700 suppliers throughout the world.( Samsung Sustainability Report, 2016) Supplier's bargaining power for Samsung is low as Samsung runs economies of scale and its orders are of prospective size and worth. These big orders enable Samsung to negotiate prices with its suppliers. However, due to incapability of The Triangle Case Study Solution to construct its own software, it needs to outsource its software application development to Google, which becomes a possible supplier of software application for Samsung, leading to high bargaining power of Google. Although, in the majority of cases Samsung has a power to negotiate costs, but it offer substantial prices to its suppliers to build a strong supply chain and to have strong relationships with its providers.

Bargaining Power of Purchasers:

Market saturation in most of the item classifications likewise make the bargaining power of buyers more extreme in for Samsung. In spite of igh bargaining power Samsung is quite capable of selling its products at a greater price than much of its rivals, due to high end quality item and a reasonable brand image.

Hazard of New Entrants:

Threat of new entrants for Samsung is rather low. One of the major factor for low danger of new entrants is the high competitors in the industry. The requirement of substantial quantity of capital to enter in the market is likewise among the possible barrier to entry. Together with it, requirement of huge knowledge and research and development expenses for survival in the industry also make brand-new entrants hesitant to enter in the marketplace. Market saturation is likewise among the barrier of entry in innovation industry. High bargaining power of suppliers force the gamers in the market to charge as low costs as possible and this can just be achieved by production efficiency. New companies, in bulk cases, lack the production performance, for this reason increasing the dangers for entryway in the innovation industry.

Competitive Analysis

Samsung's high item diversification offers it differentiation from its competitors. It is among the 3 top brands by market share. Unlikely to its close rivals consisting of Sony, Intel and Nokia, who focus bulk on a single product classification with Sony focusing on consumer electronics, Nokia on cellular phone and Intel on chips, Samsung had a big R&D costs on all of its product categories which allow the business to make prospective earnings from sales of almost all of its products. (See Display) However, due to the wide product range the company faces high variety of rivals.

The company ranks initially in 4 product classifications i.e. DRAM Chips, LCD Displays, Cinema TVs and Microwave ovens, in regards to global market share, amongst 8 various product categories. Samsung was the global leader in manufacturing DRAM, SRAM and NAND flash chips. Although, Samsung incomes from chips was less than Intel however its earnings from chips was growing quicker than Intel and has actually grown near the revenue levels of Intel, as given in the case Exhibit 2.

Together with the chips Samsung mobile market was also flourishing at a high rate than its competitors i.e. Motorola and Nokia. Samsung's mobile phone's sales development was 51% as compare to Motorola with only 4% and Nokia with zero sales development. The significant reson behind Samsung's high development despite of higher rates than Nokia and Motorola was the business's high-end quality cellular phone.

Samsung was also profiting from increasing market share of luxury LCDs as given up case Display 3. The significant factor, making the business enable to get the opportunity is its mass production at low cost. Sony was the biggest rival for The Triangle Case Study Analysis in LCD market, nevertheless, it had also begun joint endeavor with Samsung in 2003 for LCD producing, lessening the competition for Samsung.

Porter's Competitive Strategy

Low Expense Management technique of porter is completely carried out by Samsung the way they accomplish economies of scale by strengthening their core competencies of manufacturing. Even to the point that their competitor SONY decided to form an alliance with them to produce for them, because they were unable to compete with them on low cost. Differentiation is another method well implemented by Samsung by constant financial investment in the R&D and staying ahead of the competitors. They always bring something innovative and brand-new whether it's a product or a service.

Alternatives

Alternative Option 1

The Chief Marketing Officer (CMO) of The Triangle Case Study Analysis would produce a new brand name image by targeting the more youthful generation of the specific country. As, particularly mobile phones of Samsung are incredibly popular among the younger demographic.

Pros

1. It is the very best technique to develop Client Lifetime Worth (CLV) by producing a long-lasting relationship with customers. Construct loyalty through providing value and reap the benefits for long-lasting, as research has actually showed it is more affordable to keep present customers than to draw in brand-new ones.
2. Another pro of this alternative is that word of mouth spread faster amongst more youthful people and which in turn will bring in brand-new consumers for my products.

Cons

1. Old clients who were related to Samsung prior to may not like this new image the company is attempting to depict.
2 It will incur further expenditures to reposition some products and it might not even bring success as the trends alter really quickly among the more youthful market.

Alternative service 2.

It would be done by organizing training workshops throughout which importance of marketing will be taught and numbers will be provided. Marketing environment ought to be created internally initially as real marketing starts inside the corporation.

Pros

1. Its pro will be that all the marketing approach fans will come out and likewise the opposite ones.

Cons

2. Its con can produce a really unhealthy environment in the office, as people frequently withstand change due to the fact that they fear it.

Recognize the very best alternative

Alternative is the best as it plainly has more pros since when a Customer Life time Worth is developed the company will benefit from it till that consumer is alive and has buying power. Plus, our target clients are the more youthful generation which are bound to live longer than the present aging individuals. Samsung's main goal is to produce loyalty among its customers and make them redeemed it from them and even purchase their various products.

Implementation Plan

• Targeting more youthful generation through social marketing, developing a relate to them like Pepsi make with music. And set the expectations reasonable and attainable.
• A group consisting of finest marketing and sales specialists ought to be put together, and both views must be taken into consideration prior to securing the resources required to implement the strategy.
• Thorough communication of the plan should be done as it is extremely essential for everybody to be on the same page to make it work.
• Jobs and timelines must be build and communicated accordingly to each person responsible.
• The manager ought to utilize a dashboard which shows the progress of all the jobs which have been done or about to be done and by whom.
• The manager must keep track of and keep a constant look at the total and individual performance.
Due to the fact that any new trend or policy may come in due to which all the things already planned have actually to be adjusted, • Everyone must be ready to adjust midway. It's much better to have contingency plans currently prepared.
• At the end of the campaign the supervisor must communicate the outcomes and if effective need to celebrate with the team.

Budget

The M-net program exposed engaging analysis about the high and low growth potential locations and how much marketing spending plan should be assigned appropriately. This change the budget allowance of different nations and numerous supervisors were dissatisfied and argued but the analysis done by the program was accurate and revealed figures like The United States and Canada and Russia development possible merited a 35% allocation while they were receiving 45%. Whereas, China and Europe must be receiving 42% but were instead offered 31%. It really helped to relatively distribute the resources and catch more customers by investing more on advertisements on the high growth capacity regions of the world.

Conclusion

The Triangle Case Study Analysis is a top 25 business in the world now and prepares to get ahead of Sony who sits presently at no. 20. Its consistent financial investment in R&D and innovative practices have moved them to brand-new heights however for them its' just the start and they want to be amongst the leading 3 brands worldwide. They completely turn-around from nearly declaring bankruptcy during the Asian Financial Crisis to a world prominent brand, understood for quality and innovation. Their value chain and their core proficiency their production capability, along-with worldwide brand image structure have seen their sales go from 16 to 44.6 billion $ from 1997-- 2002. With additional expansion in China and other emerging markets those numbers will only increase further in the future. Their marketing efforts ought to be directed towards more youthful demographic amid the internal arguments about marketing and need to develop Client Lifetime Value as it will not just provide advantages now but will continue to gain it till the customer lifetime. As the expense of keeping the client is much cheaper than bring in a new one.