The Triangle Harvard Case Study Analysis

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The Triangle Case Study Solution & Analysis


The Triangle Case Study Help is a well-known international brand name in innovation industry, founded in 1938 by Lee Byung Chul, in South Korea. The Triangle handle large number of item categories including Semiconductors, Telecom, Digital Media, Digital Appliances and much more other electronic items. Historically, the business's core consumers include the Original Equipment Manufacturers (OEMs), which used to offer Org products withtheir own brand. Till early 1990s, the core competency of Corporation depend on its low price offerings than its rivals by making existing products at economies of scale. Its consumer circle includes Original Devices Manufacturers (OEMs), who utilized to sell The Triangle Case Study Analysis items with their own brand. Org was not merely understood outside Korea. There were also no or little interest in constructing the brand name internationally. Marketing budget was managed by production department with a focal point on providing low-cost products.During the 1997 Asian Financial Crisis the company nearly got insolvent, but with the Vision of Chairman Lee it totally turn its fortune around and in 2002 was listed the leading 25 most valuable company in the world. When Kim was hired as a Chief Marketing Officer in 2000 the company was not even noted. He repositioned Org as an international brand and informed his divisional supervisors to understand marketing and its significance. Now their objective is to reach the top 10 by 2005.

Problem Statement

Org's shift from a product based to a marketing business is not going as smoothly as planned.Overcoming the unwillingness of divisional managers to include marketing effectively is still a major challenge. Producing a consistent brand name identity across the whole world and using marketing strategies that finest fits the local culture is no simple job. The M-net program analysis have actually been actually practical in determining the high and less potential development locations, but allowance of resources accordingly is not well gotten among the managers. There is no agreement amongst the hierarchy regarding the best suited future strategy.
Executive Summary
Situational Analysis

Yun had a quite clear image in his mind about how The Triangle Case Study Solution can transform from a low end to a high end item provider. He knew that change can only be done through placing Corporation as a business offering high-end products and this might only be done through high level of marketing.

In spite of having a clear vision about how to construct Organization brand, with a prospective assistance of its executives, Yun faced a number of marketing obstacles in early years of its efforts.

One of the marketing difficulties for Yun was the understandings of executives about the worth of marketing. They considered marketing and selling as exact same tools and thought that quality items do not required marketing for increasing sales. As their focus towards marketing was rather low in their previous company practices, and the existing marketing requirement was too much high, the space was too wider and to fill this gap with wrong understandings about marketing was quite challenging for Yun.

Along with it the product range of the company was increasing with the ripening of brand-new product ideas by the R&D sector of Company. Yun had a challenge to carry out marketing preparation and to produce marketing budgets for existing as well as for brand-new items from the very start, and this would take a substantial time.

A huge shift would be required in present marketing expenses to develop the Corp brand name. This would result in increased marketing expenditures for Corporation and could disturb the administration concerning increased expenditures, as they were hesitant to marketing expenditures formerly and a sudden big shiftwould make them disrupt.

Internal Analysis
SWOT Analysis

Corp strengths lie in its big product portfolio. Company has biggest number of patents in the market with overall variety of 15499 patents granted in United States( USP). Large amount of R&D spending has actually made it possible for the business to grow its product portfolio at a higher rate than its rivals. The Triangle Case Study Solution spent about $13.079 billion on its R&D sector in 2016, which is 7.3% of its overall earnings.

Another strength of The Triangle Case Study Solution is its capability to develop ingenious items at a continuous rate. It major shows for the innovation and product developing of Corporation is that the company has gotten a lot of awards for its development and item style.

Unlike Apple and other rivals, Venture is focused on producing devices which can be quickly integrated with any kind of open source Operating System (OS) and software application. This offers Venture an edge over Apple gadgets.
Porter's 5 Forces Analysis
Organization's capability to produce high end items at low cost of production is also among the significant strength of Venture as it enables the business to record more market by offering quality items with expense control.


The Triangle Case Study Analysis weaknesses are hidden in the business's dependence on outsourcing software application for its gadgets due to company's inability in establishing software application, unlike Sony. Corp likewise has low earnings margins as compare to Apple due to huge difference in the rates of Apple and Enterprise with a much lesser distinction in quality. The varied focus of the business due to large number of items in its portfolio, result in the less efficient production and make the business not able to charge higher rates like Apple. The business is likewise inefficient in handling its patents and regularly faces the problem of patent offense.


Opportunities for Corp depend on the growing Smartphone market and the company's performance in the market. It can increase its market share and incomes from mobile phone as the company is quite effective in cellular phone market. Org presently runs in about 80 countries and the company has an opportunity to increase its geographical growth by moving towards more emerging markets outside Asia. Business can move towards acquisitions to obtain patents. It would make it possible for the business to increase its item portfolio with an increase in its wealth.


The dynamic market environment of technology market position an extreme threat on Organization's survival and require the company to invest much of its earnings share on R&D in order to endure in the long run. The market saturation in developed countries i.e. saturation of mobile company is also a huge hazard for the business's development in the presence of strong competitors like Apple.

4 P's of Marketing
Swot Analysis

Company provides quality products and has a rather abundant portfolio which caters to various sectors. LCD and mobile phones are the most significant products of Venture, whereas DRAM is likewise not far behind in contrast of them.

• Laptops.
• Cellphone.
• A/c unit.
• Desktop computer.
• Hard drives.
• Washing machines.
• Fridges.
• Cameras.
• Microwaves.
• Flash memory.


The Triangle Case Study Help uses both market competitive and market skimming prices techniques for its wide variety of items. In competitive rates it changes the cost according to the competition in order to acquire advantage, whereas, it utilizes market skimming technique where the product has actually an included value and by selling a couple of items it can reach break-even.


It has one of the very best supply chain networks, with retail suppliers, their own sole suppliers, E commerce channels like Amazon etc. All its items are prompt supplied to the selling location/ provided to the consumers straight in case of online order.

Vrio Analysis
It utilizes both offline & online channels of promotion to market their items. Paid item ads, social promotion and digital advertisements are utilizes to develop awareness about Corp items.

Value Chain Analysis.

It's an analytical framework for recognizing service activities that add worth or competitive advantage for the business.

Incoming Logistics.

It has among the most efficient and effective supply chain network and has over 2700 providers across different industries around the globe. Almost 80% of which is based in Asia and the staying around the world. For its incoming logistics it owns numerous logistics companies as it subsidiaries. It takes care of its providers and produces a harmonious relationship with them and even decreased their payment cycles to enhance this relationship even more which includes worth to their chain network.


Corp's core competency is its mass making it produces 90% of its items in-house. Divided into three different departments its operations are namely IT & Mobile Communications, Device Solutions and Customer Electronics. It is maintaining operation hubs worldwide to further include worth to its worth chain network.

Outbound Logistics.

Its outgoing logistics system efficiency is among the primary reasons The Triangle Case Study Help is able to compete with Apple. Company's own Electronic Logitec system plays a major role in the outbound logistics operations. It even carries out the tasks of collection of payment, settling insurance claims, etc. on behalf of Org.

Marketing and Sales.

Bring in target consumer attention towards the item is done through marketing and sales to interact with them the worth and competitive benefit the product uses. The Triangle Case Study Solution advertising budget plan is constantly increasing because they began their rearranging globally and will continue to do so as they are continuously wanting to broaden and invest in high prospective growth markets. The budget is invested in occasions, print and media advertisements, public relations etc.

Company put their customers at the top and continually aim to provide unmatchable client service standards. By adding a direct assistance line to contact them 24 hours they have actually even more increased the added value of Business service.


The Triangle Case Study Help has diversified market segmentation, based upon its arrangement of large range of products to a great deal of consumers. Org target customer segments can be divided into 3 classifications i.e. The Triangle Case Study Help IT and Mobile Communications, Enterprise Customer Electronics and Company Gadget services.


The Triangle Case Study Help geographical division is based upon two requirements i.e. area and density. Venture serves about 80 nations worldwide with its items offered to Urban along with Backwoods of the nation. The Org is also growing its international existence and the company's versatility in locating its plants motivates global growth of Venture.


The market division of The Triangle Case Study Solution is based upon gender, age, life-cycle phase and occupation. Enterprise produces items that can be utilized by both males and women. The target clients for Corp IT and mobile interaction items have an age range of 18-65 with bulk at a young or recently wed life process stage. They are primarily students, experts and staff members. Apart from it, Corporation Customer Electronics are targeted to a client sector with an age variety of 25-65. They are mostly experts and staff members. Corp Device Solutions are targeted at trainees, employees and experts with an age range of 25-65.


The psychographic division of The Triangle Case Study Solution s based upon the social class and the lifestyle of the consumer. Business target customers on the basis of social class are primarily upper middle, middle and working class consumers, as Enterprise offer items like cell phones not much less expensive i.e. Motorola as well as very little expensive i.e. Apple. It supplies quality items to middle level consumers at a somewhat high cost than others targeting the very same segment.


The Triangle Case Study Help bulk target clients have distinct behavioural attributes. They are attracted towards Venture because of its moderate prices with a degree of quality.

Quantitative analysis.

Sales of The Triangle Case Study Solution has increased astonishingly from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net revenue of.48 billion $ to 5.9 billion $. Digital media is the largest selling category of Enterprise with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales.

Qualitative analysis.

Whereas, the core strength of the company is presently manufacturing but long gone are those days when good items were selling themselves. Kim has actually already begun to strengthen the marketing activities of Organization and really soon it will become one of its core strength like making if not better.



Org runs styles, makes and offer a huge portfolio of consumer electronic devices. It operates in an exceptionally competitive environment and has successfully positioned itself as the maker of quality items. The response is yes.


As, said earlier that The Triangle Case Study Help operates in a highly competitive environment, which indicates all the companies have similar products. The answer for rarity is no.


Due to the nature of the industry, it is extremely simple for competitors to comprehend the performance of the items and easily make their own models. Yes, Business is only behind IBM in registering brand-new patents yearly, but the advantage is very short term in this industry.


Chairman Lee has totally turn-around Corporation, from going almost bankrupt during the Asian financial crisis of 1997 to the leading 25 company on the planet. Absolutely yes there is proper company in the business and the results speak for themselves.

External Ecological Analysis

PESTLE Analysis


Being a multinational brand name spread practically in every country worldwide, bulk of the environments like USA, Europe, China and so on, are really conductive for its operations. However, it faces some political pressures in less industrialized nations where order scenario is bad. Latin American, African and some Asian countries fall in this classification, where political instability do have a result on The Triangle Case Study Solution operations.


Purchasing power of clients is vital for companies like Organization to grow and be successful. Emerging markets like India, middle-eastern countries etc. offer development opportunities, whereas, due to economic crisis even the consumers of industrialized countries suffer terribly. It is extremely important for the company to keep an eye on the continuous financial circumstance of the nation before getting in the market.


International companies have to deal with numerous social and cultural issues during its operations in a foreign nation. Venture has also faced lots of problems but have actually embraced to the local environments of most of the countries extremely well. It has tailored its products, practices, policies etc. accordingly in order to be successful.


With a yearly expenditure of 2.4 billion dollars in Research study & Advancement, and with constant ingenious product launches, The Triangle Case Study Analysis is one of the leading innovative business of the world. With a clear mission to be ahead of the rest when it comes to technological improvements, Venture has actually risen to the no 25 of the leading effective companies of the world.


Each country has their own laws and policies, being an international business Organization need to strictly follow those laws in their jurisdictions. Failure to do so, will lead to severe legal consequences. So, it has to study or hire a local law professional before starting its operations in a specific nation.


With the increasing awareness amongst consumers about the ethical & environmental offenses of companies, Company needs to guarantee that it follows all the safety guidelines. Environmental damages, ethical misconducts are not appropriate and in some nations the effects can be very extreme. On the other hand it needs to do some Corporate Social Obligation practices to show the locals that it appreciates their environment and people.

Porter's Five Forces

Danger of Alternative

Threat of alternative for Venture's each product classification is rather substantial. Elements for high threat of substitution for The Triangle Case Study Analysis Mobile phone consist of the presence of high number of providers and Market saturation in industrialized nations, which make the expense of changing for consumers almost absolutely no. Along with it, Venture printing options products are threatened by the increasing tourist attraction of consumers towards cloud storage.

Rivalry Among Existing Companies:

The rivaly amongst Venture and its close competitors is extreme. The major reason behind this is the approach of market saturation in numerous number of item categories, requiring Enterprise to present more innovative functions in existing products and new ingenious items to maintain its development. The major competitors for The Triangle Case Study Analysis samrtphones include Apple, Motorola, LG, Nokia, Huawei, OPPO etc.

( Enterprise Sustainability Report, 2016) Provider's bargaining power for Enterprise is low as Corporation runs economies of scale and its orders are of potential size and worth. Due to incapability of The Triangle Case Study Analysis to build its own software application, it has to outsource its software advancement to Google, which becomes a potential supplier of software application for Business, resulting in high bargaining power of Google.

Bargaining Power of Buyers:

Market saturation in many of the product categories also make the bargaining power of buyers more intense in for Enterprise. In spite of igh bargaining power Corp is rather capable of offering its products at a higher price than much of its competitors, due to high end quality item and a reasonable brand image.

Hazard of New Entrants:

Risk of new entrants for Business is rather low. One of the significant element for low hazard of brand-new entrants is the high competition in the industry. The requirement of huge amount of capital to go into in the marketplace is also among the possible barrier to entry. Together with it, requirement of substantial proficiency and research study and development expenses for survival in the industry likewise make brand-new entrants hesitant to enter in the market. Market saturation is also one of the barrier of entry in innovation market. High bargaining power of providers require the gamers in the industry to charge as low prices as possible and this can only be attained by production efficiency. New companies, in majority cases, lack the production efficiency, hence increasing the risks for entrance in the innovation industry.

Competitive Analysis

Business's high item diversity provides it differentiation from its competitors. It is one of the 3 top brands by market share. Unlikely to its close rivals consisting of Sony, Intel and Nokia, who focus majority on a single item category with Sony concentrating on customer electronic devices, Nokia on cellular phone and Intel on chips, Company had a big R&D spending on all of its item classifications which enable the company to earn possible income from sales of almost all of its items. (See Display) However, due to the wide item variety the business faces high number of rivals.

The business ranks first in 4 product classifications i.e. DRAM Chips, LCD Displays, Cinema TVs and Microwave ovens, in terms of global market share, amongst 8 various product categories. Venture was the worldwide leader in producing DRAM, SRAM and NAND flash chips. Org earnings from chips was less than Intel however its profits from chips was growing faster than Intel and has actually grown close to the earnings levels of Intel, as offered in the case Exhibition 2.

In addition to the chips Business mobile market was also thriving at a high rate than its rivals i.e. Motorola and Nokia. Corporation's cell phone's sales growth was 51% as compare to Motorola with only 4% and Nokia with zero sales development. The major reson behind Business's high development despite of higher costs than Nokia and Motorola was the company's high-end quality cellular phone.

Company was likewise reaping the benefits from increasing market share of high-end LCDs as given up case Display 3. The major reason, making the company enable to obtain the chance is its mass production at low expense. Sony was the greatest competitor for The Triangle Case Study Help in LCD market, nevertheless, it had likewise begun joint venture with Venture in 2003 for LCD producing, reducing the competitors for Business.

Porter's Competitive Method

Low Expense Leadership method of porter is fully implemented by Business the method they achieve economies of scale by enhancing their core competencies of production. Even to the point that their competitor SONY chose to form an alliance with them to make for them, since they were not able to compete with them on low expense. Differentiation is another strategy well implemented by Corp by continuous financial investment in the R&D and remaining ahead of the competitors. They always bring something new and innovative whether it's an item or a service.


Alternative Option 1

The Chief Marketing Officer (CMO) of The Triangle Case Study Help would develop a new brand image by targeting the more youthful generation of the specific country. As, particularly cellphones of Venture are incredibly popular among the more youthful demographic.


1. It is the best strategy to build Customer Life time Value (CLV) by creating a long-lasting relationship with clients. Build commitment through providing worth and reap the benefits for long-lasting, as research has showed it is more affordable to retain present customers than to attract new ones.
2. Another pro of this alternative is that word of mouth spread quicker amongst more youthful people and which in turn will bring in new customers for my products.


1. Old consumers who were associated with Company prior to may not like this brand-new image the company is trying to portray.
2 It will sustain additional expenditures to reposition some items and it may not even bring success as the patterns change very rapidly amongst the more youthful group.

Alternative service 2.

It would be done by organizing training workshops throughout which importance of marketing will be taught and numbers will be provided. Marketing environment need to be created internally initially as real marketing starts inside the corporation.


1. Its pro will be that all the marketing method supporters will come out and also the opposite ones.


2. Its con can develop a very unhealthy environment in the office, as people often withstand modification due to the fact that they fear it.

Recognize the best option

Option is the finest as it clearly has more pros since when a Customer Lifetime Worth is constructed the business will benefit from it till that client is alive and has acquiring power. Plus, our target consumers are the younger generation which are bound to live longer than the present old age individuals. Venture's main goal is to create commitment amongst its customers and make them repurchase it from them and even purchase their various products.

Application Strategy

• Targeting younger generation through social marketing, producing a link with them like Pepsi make with music. And set the expectations realistic and possible.
• A team including best marketing and sales experts need to be put together, and both views should be taken into account before protecting the resources needed to carry out the plan.
• Thorough communication of the strategy should be done as it is really important for everyone to be on the very same page to make it work.
• Jobs and timelines need to be construct and interacted accordingly to each individual accountable.
• The supervisor should utilize a control panel which reveals the progress of all the tasks which have been done or about to be done and by whom.
• The supervisor ought to keep track of and keep a constant examine the specific and total performance.
• Everybody should want to adjust midway because any brand-new trend or policy might can be found in due to which all the important things already prepared need to be adjusted. It's better to have contingency strategies currently prepared.
• At the end of the project the supervisor should communicate the outcomes and if effective must celebrate with the team.

Spending plan

The M-net program revealed engaging analysis about the low and high growth potential locations and how much marketing budget need to be allocated accordingly. This change the spending plan allotment of numerous supervisors and various countries were dissatisfied and argued but the analysis done by the program was precise and showed figures like The United States and Canada and Russia growth potential warranted a 35% allowance while they were receiving 45%. Whereas, China and Europe must be receiving 42% however were instead provided 31%. It really assisted to relatively distribute the resources and record more clients by spending more on advertisements on the high development capacity regions of the world.

The Triangle Case Study Solution is a top 25 company on the planet now and prepares to get ahead of Sony who sits presently at no. 20. Its constant financial investment in R&D and innovative practices have propelled them to new heights but for them its' only the start and they want to be among the top 3 brand names on the planet. They completely turn-around from practically going bankrupt during the Asian Financial Crisis to a world renowned brand, understood for quality and development. Their worth chain and their core proficiency their production ability, along-with global brand image building have actually seen their sales go from 16 to 44.6 billion $ from 1997-- 2002. With additional expansion in China and other emerging markets those numbers will just increase even more in the future. Their marketing efforts need to be directed towards younger group amid the internal arguments about marketing and need to develop Client Life time Value as it will not only give them benefits now but will continue to gain it till the client lifetime. As the cost of keeping the customer is more affordable than attracting a new one.