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The Walt Disney Company And Pixar Inc Case Study Solution and Analysis


Intro

The Walt Disney Company And Pixar Inc Case Study Analysis is a well-known international brand name in technology industry, founded in 1938 by Lee Byung Chul, in South Korea. The Walt Disney Company And Pixar Inc handle large number of item classifications consisting of Semiconductors, Telecom, Digital Media, Digital Appliances and many more other electronic items. Historically, the company's core customers consist of the Original Devices Manufacturers (OEMs), which utilized to sell Company products withtheir own trademark name. Till early 1990s, the core proficiency of Venture depend on its low rate offerings than its competitors by manufacturing existing products at economies of scale. Its customer circle includes Original Devices Manufacturers (OEMs), who utilized to sell The Walt Disney Company And Pixar Inc Case Study Help items with their own trademark name. Corporation was not simply known outside Korea. There were also no or little interest in building the brand name internationally. Marketing spending plan was controlled by production department with a focal point on supplying inexpensive products.During the 1997 Asian Financial Crisis the company nearly got bankrupt, but with the Vision of Chairman Lee it entirely turn its fortune around and in 2002 was listed the leading 25 most important company on the planet. When Kim was worked with as a Chief Marketing Officer in 2000 the company was not even listed. He repositioned Corp as a global brand and informed his divisional supervisors to understand marketing and its significance. Now their goal is to arrive 10 by 2005.

Issue Statement

Org's shift from a product based to a marketing company is not going as smoothly as planned.Overcoming the reluctance of divisional managers to incorporate marketing efficiently is still a major challenge. Producing a constant brand identity throughout the entire world and employing marketing strategies that finest fits the regional culture is no easy task. The M-net program analysis have been really helpful in determining the high and less prospective development locations, but allowance of resources appropriately is not well gotten among the managers. There is no agreement amongst the hierarchy concerning the best suited future technique.
Executive Summary
Situational Analysis

The Walt Disney Company And Pixar Inc Case Study Solution efforts for building its trademark name throughout the world was started after introducing the "new management effort" by Chairman Lee in 1993. The goal was to transform Venture from a cheap OEM to a high value-added product supplier. To make the vision of Org a reality, Chairman Lee selected Yun as a vice chairman in 1997. Yun had a quite clear picture in his mind about how Enterprise can transform from a low end to a luxury item provider. He knew that improvement can just be done through positioning Org as a business offering high-end products and this could just be done through high level of marketing.

In spite of having a clear vision about how to develop Business brand, with a prospective support of its executives, Yun faced numerous marketing obstacles in early years of its efforts.

One of the marketing obstacles for Yun was the understandings of executives about the value of marketing. They considered marketing and selling as same tools and thought that quality products do not required marketing for increasing sales. As their focus towards marketing was rather low in their previous service practices, and the present marketing requirement was excessive high, the gap was too larger and to fill this gap with incorrect understandings about marketing was rather challenging for Yun.

As stated above, marketing focus was very low in previous practices, for that reason there were no proper marketing budgets for each of the product on the portfolio. There was no marketing planning provided for the existing products. In addition to it the product variety of the business was increasing with the ripening of new item ideas by the R&D sector of Corp. Yun had a difficulty to carry out marketing planning and to develop marketing budgets for existing in addition to for new items from the very start, and this would take a huge time.

A huge shift would be required in existing marketing expenses to construct the Venture brand. This would result in increased marketing expenses for Corp and could interrupt the administration regarding increased expenditures, as they were reluctant to marketing expenditures formerly and an abrupt huge shiftwould make them disrupt.

Internal Analysis
SWOT Analysis
Strengths


The Walt Disney Company And Pixar Inc Case Study Help strengths lie in its substantial product portfolio. Org has largest number of patents in the industry with total number of 15499 patents approved in US( USP).

Another strength of The Walt Disney Company And Pixar Inc Case Study Solution is its ability to establish ingenious items at a constant rate. It major proves for the innovation and product designing of Organization is that the company has actually received numerous awards for its development and item design.

Unlike Apple and other competitors, Corp is concentrated on producing gadgets which can be easily integrated with any kind of open source Operating System (OS) and software. This offers Venture an edge over Apple devices.
Porter's 5 Forces Analysis
Corporation's capability to produce high end products at low cost of production is also among the significant strength of Organization as it allows the company to capture more market by offering quality products with expense control.

Weak points

The Walt Disney Company And Pixar Inc Case Study Analysis weaknesses are hidden in the business's reliance on outsourcing software application for its gadgets due to business's inability in developing software, unlike Sony. Venture likewise has low revenue margins as compare to Apple due to huge distinction in the rates of Apple and Org with a much lower difference in quality. The diverse focus of the business due to large number of items in its portfolio, result in the less efficient production and make the business unable to charge higher rates like Apple. The company is also inefficient in managing its patents and frequently deals with the problem of patent infraction.

Opportunities

Opportunities for Org depend on the growing Smart device market and the company's performance in the market. It can increase its market share and incomes from cell phone as the company is rather effective in smart phone market. Organization presently runs in about 80 nations and the business has an opportunity to increase its geographical expansion by moving towards more emerging markets outside Asia. Org can move towards acquisitions to acquire patents. It would make it possible for the business to increase its item portfolio with a boost in its wealth.

Threats

The vibrant market environment of technology market pose a serious threat on Venture's survival and force the business to invest much of its earnings share on R&D in order to survive in the long run. The marketplace saturation in developed nations i.e. saturation of mobile company is likewise a big threat for the business's development in the existence of strong competitors like Apple.

4 P's of Marketing
Swot Analysis
Item

Venture uses quality products and has a quite rich portfolio which caters to different segments. LCD and mobile phones are the greatest items of Company, whereas DRAM is also not far behind in contrast of them.

• LCD/ TELEVISION
• Laptops.
• Mobile phones.
• Air conditioner.
• Desktop computer.
• Hard disks.
• Washer.
• Fridges.
• Electronic cameras.
• Microwaves.
• Flash memory.
• DRAM.

Cost.

The Walt Disney Company And Pixar Inc Case Study Analysis uses both market competitive and market skimming pricing methods for its wide range of products. In competitive prices it adjusts the rate according to the competition in order to acquire advantage, whereas, it utilizes market skimming strategy where the product has an included value and by offering a couple of products it can reach break-even.

Location.

It has among the best supply chain networks, with retail distributors, their own sole distributors, E commerce channels like Amazon etc. All its items are prompt provided to the selling location/ provided to the clients straight in case of online order.

Promotion.
Vrio Analysis
It wasn't a popular business outside of Korea up until 1993. However the management effort taken by their CEO has actually pressed them to market more efficiently outside the borders and now it has gotten in the league of leading 25 companies worldwide in simply 9 years. This is an impressive achievement regardless of the continuous arguments among the supervisors about adopting marketing practices. It uses both offline & online channels of promotion to market their products. Paid product advertisements, social promotion and digital ads are uses to create awareness about Corporation products.

Value Chain Analysis.

It's an analytical framework for identifying organisation activities that include value or competitive benefit for the company.

Inbound Logistics.

It has among the most efficient and efficient supply chain network and has more than 2700 suppliers across different industries around the world. Practically 80% of which is based in Asia and the staying all over the world. For its inbound logistics it owns numerous logistics companies as it subsidiaries. It cares for its providers and creates an unified relationship with them and even reduced their payment cycles to increase this relationship even more which adds value to their chain network.

Operations.

Business's core competency is its mass producing it produces 90% of its products internal. Divided into 3 different divisions its operations are namely IT & Mobile Communications, Gadget Solutions and Consumer Electronic Devices. It is preserving operation hubs worldwide to even more include worth to its worth chain network.

Outbound Logistics.

Its outbound logistics system performance is among the primary reasons The Walt Disney Company And Pixar Inc Case Study Solution has the ability to take on Apple. Org's own Electronic Logitec system plays a major role in the outgoing logistics operations. It even performs the jobs of collection of payment, settling insurance coverage claims, etc. on behalf of Corporation.

Marketing and Sales.

Bring in target consumer attention towards the product is done through marketing and sales to interact with them the worth and competitive advantage the item provides. The Walt Disney Company And Pixar Inc Case Study Solution advertising spending plan is continually rising considering that they began their rearranging globally and will continue to do so as they are continuously wanting to invest and expand in high possible development markets. The budget plan is spent on events, print and media advertisements, public relations and so on.

Organization Service. Enterprise put their clients at the top and constantly aim to deliver unmatchable customer service requirements. As after sales service is ending up being exceptionally important to keep consumers pleased and engaged, they even conduct surveys through third parties to find out their client's feedback and implement it in the positive method to reduce or if possible completely remove their customer concerns. By including a direct support line to contact them 24 hours they have actually even more increased the added value of The Walt Disney Company And Pixar Inc Case Study Analysis service.

Segmentation.

The Walt Disney Company And Pixar Inc Case Study Help has actually diversified market division, based upon its provision of wide range of products to a great deal of customers. Organization target client sectors can be divided into 3 categories i.e. The Walt Disney Company And Pixar Inc Case Study Solution IT and Mobile Communications, Corporation Consumer Electronic Devices and Corporation Device options.

Geographic.

The Walt Disney Company And Pixar Inc Case Study Solution geographical segmentation is based upon 2 criteria i.e. region and density. Enterprise serves about 80 countries worldwide with its items provided to Urban as well as Backwoods of the nation. The Corporation is also growing its worldwide existence and the company's versatility in locating its plants encourages worldwide growth of Org.

Group.

The market segmentation of The Walt Disney Company And Pixar Inc Case Study Solution is based upon gender, age, life-cycle stage and profession. Corporation produces items that can be used by both females and males. The target consumers for Venture IT and mobile interaction items have an age variety of 18-65 with majority at a young or freshly wed life cycle stage. They are primarily trainees, employees and specialists. Apart from it, Org Consumer Electronic devices are targeted to a customer section with an age series of 25-65. They are primarily staff members and specialists. Corporation Gadget Solutions are targeted at students, workers and specialists with an age range of 25-65.

Psychographic.

The psychographic segmentation of The Walt Disney Company And Pixar Inc Case Study Analysis s based upon the social class and the lifestyle of the consumer. Business target clients on the basis of social class are generally upper middle, middle and working class consumers, as Org offer products like mobile phone not much less expensive i.e. Motorola in addition to not much costly i.e. Apple. It offers quality items to middle level consumers at a somewhat high cost than others targeting the exact same sector.

Behavioural.

The Walt Disney Company And Pixar Inc Case Study Help bulk target clients have special behavioural characteristics. It has clients with an ambitious, fashionable and identified character with moderate level of loyalty towards the brand. Its customers have some degree of shift towards other popular brand names i.e. Apple. The majority of Business customers desire quality as well as expense control. They are brought in towards Corp because of its moderate prices with an extent of quality.

Quantitative analysis.

Sales of Venture has increased astonishingly from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net earnings of.48 billion $ to 5.9 billion $. It has actually likewise reduced its financial obligation from 15 billion $ to 4.6 billion $. Digital media is the biggest selling classification of Business with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales. Since of the high overhead cost, incomes/ sales are increasing but net earnings is not increasing accordingly. New growths and working with's were the main factor of the increase in the overhead expenses, with china currently not providing any revenue to Business, however there is so much capacity in the current market with 75 % yet to be explored.

Qualitative analysis.

Whereas, the core strength of the company is currently making however long gone are those days when good items were offering themselves. Kim has already started to strengthen the marketing activities of Company and very quickly it will become one of its core strength like manufacturing if not better.

VRIO.

Value.

Corp operates designs, produces and offer a large portfolio of consumer electronic devices. It runs in an exceptionally competitive environment and has effectively placed itself as the maker of quality products. So, the answer is yes.

Rarity.

As, said earlier that The Walt Disney Company And Pixar Inc Case Study Help runs in a highly competitive environment, which indicates all the companies have comparable products. So, the response for rarity is no.

Imitability.

Due to the nature of the industry, it is really simple for competitors to understand the performance of the products and easily make their own designs. Yes, Corporation is only behind IBM in registering new patents each year, but the benefit is very short term in this industry.

Organization.

Chairman Lee has totally turn-around Venture, from going nearly bankrupt during the Asian monetary crisis of 1997 to the leading 25 company on the planet. Absolutely yes there is proper organization in the company and the results promote themselves.

External Ecological Analysis

PESTLE Analysis

Political

Being a multinational brand name spread nearly in every nation worldwide, bulk of the environments like USA, Europe, China and so on, are very conductive for its operations. However, it faces some political pressures in less developed nations where law and order scenario is bad. Latin American, African and some Asian countries fall in this classification, where political instability do have a result on The Walt Disney Company And Pixar Inc Case Study Help operations.

Economic

Buying power of consumers is vital for business like Enterprise to succeed and grow. Emerging markets like India, middle-eastern nations etc. supply development opportunities, whereas, due to economic crisis even the consumers of developed nations suffer terribly. It is very important for the business to keep an eye on the continuous financial scenario of the nation prior to getting in the market.

Socio-Cultural

International companies have to face different social and cultural issues throughout its operations in a foreign nation. Company has actually likewise faced numerous concerns however have actually embraced to the local environments of most of the countries incredibly well. It has actually tailored its products, practices, policies and so on accordingly in order to be successful.

Technological

With an annual expenditure of 2.4 billion dollars in Research study & Development, and with consistent ingenious product launches, The Walt Disney Company And Pixar Inc Case Study Analysis is among the top ingenious companies of the world. With a clear mission to be ahead of the rest when it pertains to technological developments, Corporation has actually increased to the no 25 of the leading successful business of the world.

Legal

Each nation has their own laws and policies, being a multinational business Org have to strictly follow those laws in their jurisdictions. Failure to do so, will result in severe legal consequences. It has to study or work with a local law expert before beginning its operations in a specific nation.

Environmental

With the rising awareness amongst consumers about the ecological & ethical infractions of companies, Company needs to make sure that it follows all the safety standards. Ecological damages, ethical misbehaviors are not appropriate and in some countries the effects can be very serious. On the other hand it has to do some Corporate Social Responsibility practices to show the locals that it appreciates their environment and people.

Porter's Five Forces

Risk of Alternative

Risk of alternative for Corp's each item classification is rather considerable. Running in an incredibly dynamic industry lead the business to face a high danger of replacement. Aspects for high threat of substitution for The Walt Disney Company And Pixar Inc Case Study Solution Smart device consist of the presence of high variety of providers and Market saturation in developed nations, that make the expense of changing for consumers almost no. Alternative threats for Corp visual display screen depend on the changing life style of customers. Clients can switch to seeing visuals in your home towards outdoor activities. In addition to it, Company printing services items are threatened by the increasing attraction of clients towards cloud storage.

Rivalry Among Existing Companies:

The rivaly amongst Business and its close rivals is intense. The significant reason behind this is the approach of market saturation in numerous number of product categories, requiring Enterprise to present more ingenious features in existing items and brand-new innovative items to maintain its growth. The major competitors for The Walt Disney Company And Pixar Inc Case Study Solution samrtphones include Apple, Motorola, LG, Nokia, Huawei, OPPO etc.

The Walt Disney Company And Pixar Inc Case Study Solution has a huge supply chain consisting of about 2700 suppliers across the world.( Org Sustainability Report, 2016) Supplier's bargaining power for Org is low as Corp runs economies of scale and its orders are of possible size and worth. These substantial orders allow Corporation to work out costs with its providers. Due to incapability of Company to build its own software, it has to outsource its software application advancement to Google, which becomes a potential provider of software for Organization, resulting in high bargaining power of Google. Although, in the majority of cases Organization has a power to negotiate rates, but it provide significant rates to its suppliers to build a strong supply chain and to have strong relationships with its suppliers.

Bargaining Power of Purchasers:

Haggling power of purchasers for different number of product classifications of Organization is extreme. One of the element causing the extreme bargaining power is the schedule of large number of rivals in almost each product category i.e. competitors of Org Smart device, with a really little distinction. The high availability of providers of Smart devices with minimum differentiation, make the switching expense for buyers almost no, thus increasing the bargaining power of purchasers. Market saturation in most of the item categories also make the bargaining power of purchasers more extreme in for The Walt Disney Company And Pixar Inc Case Study Analysis. In spite of igh bargaining power Business is quite capable of selling its items at a higher price than much of its competitors, due to luxury quality item and a fair brand image.

Threat of New Entrants:

Danger of brand-new entrants for Business is rather low. One of the significant factor for low risk of brand-new entrants is the high competition in the market. The requirement of huge quantity of capital to enter in the market is likewise among the potential barrier to entry. Together with it, requirement of huge proficiency and research and advancement expenditures for survival in the industry also make brand-new entrants hesitant to enter in the market. Market saturation is likewise one of the barrier of entry in innovation industry. High bargaining power of providers force the players in the industry to charge as low rates as possible and this can only be accomplished by production efficiency. Brand-new firms, in bulk cases, lack the production performance, thus increasing the dangers for entrance in the technology market.

Competitive Analysis

Venture's high item diversification offers it distinction from its competitors. Unlikely to its close competitors including Sony, Intel and Nokia, who focus bulk on a single product category with Sony focusing on consumer electronic devices, Nokia on cell phones and Intel on chips, The Walt Disney Company And Pixar Inc Case Study Analysis had a substantial R&D spending on all of its product classifications which make it possible for the business to make possible earnings from sales of almost all of its items.

The company ranks initially in 4 item classifications i.e. DRAM Chips, LCD Displays, Big Screen Televisions and Microwave, in terms of global market share, amongst 8 various product classifications. Venture was the global leader in making DRAM, SRAM and NAND flash chips. Organization incomes from chips was less than Intel however its revenues from chips was growing much faster than Intel and has grown close to the earnings levels of Intel, as offered in the case Exhibition 2.

Together with the chips Organization mobile market was also thriving at a high rate than its rivals i.e. Motorola and Nokia. Venture's cellular phone's sales growth was 51% as compare to Motorola with just 4% and Nokia with no sales growth. The major reson behind Org's high growth despite of higher costs than Nokia and Motorola was the business's high-end quality mobile phone.

Venture was also profiting from increasing market share of luxury LCDs as given up case Exhibit 3. The major reason, making the company allow to avail the opportunity is its mass production at low cost. Sony was the most significant competitor for The Walt Disney Company And Pixar Inc Case Study Help in LCD market, however, it had likewise started joint venture with Corporation in 2003 for LCD producing, minimizing the competition for Corp.

Porter's Competitive Technique

Low Expense Leadership method of porter is fully implemented by Organization the way they accomplish economies of scale by strengthening their core competencies of production. They constantly bring something new and ingenious whether it's a service or an item.

Alternatives

Alternative Solution 1

The Chief Marketing Officer (CMO) of The Walt Disney Company And Pixar Inc Case Study Help would produce a brand-new brand image by targeting the younger generation of the particular nation. As, particularly smart phones of Company are incredibly popular amongst the younger group.

Pros

1. It is the best technique to develop Consumer Life time Worth (CLV) by developing a long-lasting relationship with clients. Build loyalty through delivering value and profit for long-lasting, as research study has actually showed it is much cheaper to maintain present consumers than to bring in brand-new ones.
2. Another pro of this option is that word of mouth spread faster amongst younger people and which in turn will bring in brand-new consumers for my products.

Cons

1. Old consumers who were related to Org prior to may not like this new image the company is attempting to portray.
2 It will sustain more expenditures to reposition some items and it may not even bring success as the trends alter extremely rapidly amongst the younger market.

Alternative service 2.

It would be done by arranging training workshops during which value of marketing will be taught and numbers will be offered. Marketing environment ought to be created internally first as genuine marketing starts inside the corporation.

Pros

1. Its pro will be that all the marketing approach fans will come out and likewise the opposite ones.

Cons

2. Its con can develop a really unhealthy environment in the work environment, as people frequently resist modification since they fear it.

Determine the best alternative

Alternative is the finest as it plainly has more pros due to the fact that as soon as a Client Lifetime Worth is constructed the business will benefit from it till that customer is alive and has acquiring power. Plus, our target consumers are the younger generation which are bound to live longer than the existing old age individuals. However, Corporation's main goal is to create commitment among its clients and make them repurchase it from them and even purchase their various products as well.

Application Plan

• Targeting more youthful generation through social marketing, producing a link with them like Pepsi make with music. And set the expectations reasonable and attainable.
• A group including best marketing and sales experts need to be assemble, and both views should be taken into account prior to securing the resources required to execute the strategy.
• Thorough communication of the strategy should be done as it is really important for everyone to be on the exact same page to make it work.
• Tasks and timelines ought to be build and interacted appropriately to each person accountable.
• The manager must use a dashboard which reveals the progress of all the tasks which have actually been done or about to be done and by whom.
• The supervisor need to monitor and keep a constant check on the individual and overall performance.
Since any brand-new pattern or policy might come in due to which all the things already planned have actually to be changed, • Everyone should be ready to adjust midway. It's better to have contingency plans already prepared.
• At the end of the project the manager must communicate the outcomes and if successful need to commemorate with the group.

Spending plan

The M-net program revealed engaging analysis about the high and low development possible locations and just how much advertising budget should be designated accordingly. This change the budget plan allotment of many managers and different nations were unhappy and argued but the analysis done by the program was accurate and revealed figures like The United States and Canada and Russia development possible merited a 35% allotment while they were receiving 45%. Whereas, China and Europe need to be receiving 42% however were instead given 31%. It actually assisted to fairly distribute the resources and capture more consumers by investing more on advertisements on the high growth capacity regions of the world.
Recommendations
Conclusion

Its consistent financial investment in R&D and ingenious practices have actually moved them to new heights but for them its' only the start and they desire to be amongst the leading 3 brand names in the world. Their marketing efforts need to be directed towards younger demographic amidst the internal arguments about marketing and should produce Consumer Lifetime Value as it will not only give them advantages now however will continue to enjoy it till the client lifetime. As the expense of keeping the consumer is much cheaper than drawing in a new one.