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The Walt Disney Company And Pixar Inc Case Study Solution & Analysis


Historically, the company's core clients include the Original Equipment Manufacturers (OEMs), which used to offer The Walt Disney Company And Pixar Inc Case Study Analysis items withtheir own brand name. Its consumer circle includes Original Devices Manufacturers (OEMs), who utilized to sell Samsung items with their own brand name. He rearranged Samsung as a worldwide brand name and educated his divisional supervisors to comprehend marketing and its significance.

Issue Statement

Samsung's transition from an item based to a marketing company is not going as smoothly as planned.Overcoming the reluctance of divisional managers to incorporate marketing efficiently is still a significant difficulty. Producing a constant brand name identity across the entire world and using marketing strategies that best fits the local culture is no simple job.
Executive Summary
Situational Analysis

Yun had a rather clear image in his mind about how The Walt Disney Company And Pixar Inc Case Study Help can change from a low end to a high end item company. He knew that transformation can just be done through placing Samsung as a company using high-end products and this could just be done through high level of marketing.

In spite of having a clear vision about how to construct Samsung brand name, with a possible support of its executives, Yun faced a number of marketing challenges in early years of its efforts.

Among the marketing challenges for Yun was the understandings of executives about the worth of marketing. They thought about marketing and selling as very same tools and thought that quality products do not needed marketing for increasing sales. As their focus towards marketing was rather low in their previous service practices, and the existing marketing requirement was too much high, the space was too broader and to fill this space with incorrect understandings about marketing was rather tough for Yun.

As specified above, marketing focus was very low in previous practices, for that reason there were no appropriate marketing spending plans for each of the item on the portfolio. There was no marketing preparation done for the existing items. In addition to it the item variety of the company was increasing with the ripening of brand-new item ideas by the R&D sector of Samsung. Yun had a difficulty to carry out marketing preparation and to produce marketing budget plans for existing along with for new products from the very beginning, and this would take a huge time.

A big shift would be required in present marketing expenditures to build the The Walt Disney Company And Pixar Inc Case Study Analysis brand. This would result in increased marketing expenses for Samsung and could interrupt the administration concerning increased costs, as they hesitated to marketing expenses previously and a sudden big shiftwould make them disrupt. This could lead to declining executive support for worldwide marketing. In this circumstance, Yun deals with a challenge for justifying increased marketing expenses by demonstrating the long term worth of huge marketing expenditures.

Internal Analysis
SWOT Analysis

Samsung strengths depend on its substantial product portfolio. Samsung has largest number of patents in the market with total variety of 15499 patents given in United States( USP). Large amount of R&D spending has actually enabled the company to grow its product portfolio at a higher rate than its rivals. The Walt Disney Company And Pixar Inc Case Study Solution spent about $13.079 billion on its R&D sector in 2016, which is 7.3% of its overall earnings.

Another strength of The Walt Disney Company And Pixar Inc Case Study Help is its capability to establish innovative products at a continuous rate. It significant shows for the innovation and product designing of Samsung is that the business has gotten numerous awards for its innovation and product design.

Unlike Apple and other rivals, Samsung is focused on producing devices which can be quickly integrated with any kind of open source Operating System (OS) and software. This provides Samsung an edge over Apple gadgets.
Porter's 5 Forces Analysis
Samsung's capability to produce high-end items at low expense of production is also among the major strength of Samsung as it enables the company to record more market by providing quality products with cost control.


The Walt Disney Company And Pixar Inc Case Study Analysis weaknesses are hidden in the company's dependence on outsourcing software application for its gadgets due to business's failure in establishing software application, unlike Sony. Samsung also has low earnings margins as compare to Apple due to huge difference in the rates of Apple and Samsung with a much lesser distinction in quality. The diverse focus of the company due to a great deal of items in its portfolio, lead to the less effective production and make the business not able to charge greater prices like Apple. The company is also inefficient in managing its patents and frequently faces the issue of patent violation.


Opportunities for The Walt Disney Company And Pixar Inc Case Study Help lie in the growing Smart device market and the company's efficiency in the market. Samsung presently runs in about 80 nations and the business has an opportunity to increase its geographical growth by moving towards more emerging markets outside Asia.


The vibrant market environment of technology market pose an extreme risk on Samsung's survival and force the business to spend much of its earnings share on R&D in order to endure in the long run. The marketplace saturation in developed nations i.e. saturation of mobile business is also a big risk for the company's development in the existence of strong competitors like Apple.

4 P's of Marketing
Swot Analysis

The Walt Disney Company And Pixar Inc Case Study Solution uses quality items and has a quite abundant portfolio which accommodates various sectors. Most of the products are in the top three of their particular industries. LCD and cellphones are the biggest items of Samsung, whereas DRAM is likewise not far behind in contrast of them. Following is the product line of Samsung:

• Laptops.
• Smart phone.
• Ac system.
• Desktop computer.
• Hard disk drives.
• Washing machines.
• Refrigerators.
• Electronic cameras.
• Microwaves.
• Flash memory.


The Walt Disney Company And Pixar Inc Case Study Analysis utilizes both market competitive and market skimming rates methods for its variety of products. In competitive prices it adjusts the cost according to the competitors in order to get benefit, whereas, it uses market skimming method where the product has an included worth and by selling a couple of items it can reach break-even.


It has one of the best supply chain networks, with retail suppliers, their own sole suppliers, E commerce channels like Amazon etc. All its items are prompt provided to the selling place/ delivered to the consumers directly in case of online order.

Vrio Analysis
It wasn't a well-known company beyond Korea up until 1993. But the management effort taken by their CEO has actually pressed them to market more efficiently outside the borders and now it has gone into the league of top 25 business worldwide in simply 9 years. This is an amazing accomplishment regardless of the continuous arguments amongst the managers about adopting marketing practices. It uses both offline & online channels of promotion to market their products. Paid product ads, social promo and digital advertisements are uses to develop awareness about Samsung items.

Worth Chain Analysis.

It's an analytical framework for determining service activities that include value or competitive benefit for the business.

Inbound Logistics.

For its inbound logistics it owns different logistics firms as it subsidiaries. It looks after its suppliers and produces an unified relationship with them and even lowered their payment cycles to improve this relationship further which adds value to their chain network.


Samsung's core proficiency is its mass producing it produces 90% of its products internal. Divided into 3 various divisions its operations are namely IT & Mobile Communications, Gadget Solutions and Consumer Electronic Devices. It is keeping operation hubs worldwide to even more include value to its worth chain network.

Outbound Logistics.

Its outgoing logistics system performance is one of the primary reasons The Walt Disney Company And Pixar Inc Case Study Analysis has the ability to take on Apple. Samsung's own Electronic Logitec system plays a major function in the outbound logistics operations. It even carries out the jobs of collection of payment, settling insurance coverage claims, etc. on behalf of Samsung.

Marketing and Sales.

Drawing in target consumer attention towards the item is done through marketing and sales to interact with them the worth and competitive advantage the product uses. The Walt Disney Company And Pixar Inc Case Study Help marketing spending plan is continuously growing since they began their rearranging worldwide and will continue to do so as they are continuously seeking to broaden and invest in high potential growth markets. The budget plan is invested in occasions, print and media ads, public relations and so on.

Samsung put their clients at the top and continually make every effort to provide unmatchable client service standards. By including a direct assistance line to contact them 24 hours they have further increased the included value of Samsung service.


The Walt Disney Company And Pixar Inc Case Study Help has diversified market division, based upon its arrangement of wide variety of items to a great deal of customers. Samsung target consumer sectors can be divided into 3 categories i.e. The Walt Disney Company And Pixar Inc Case Study Help IT and Mobile Communications, Samsung Customer Electronic Devices and Samsung Device services.


The Walt Disney Company And Pixar Inc Case Study Help geographical division is based upon two requirements i.e. region and density. Samsung serves about 80 countries worldwide with its products offered to Urban in addition to Rural areas of the country. The Samsung is likewise growing its global existence and the company's versatility in finding its plants encourages worldwide expansion of Samsung.


Samsung produces products that can be utilized by both males and females. The target customers for Samsung IT and mobile communication items have an age variety of 18-65 with bulk at a young or freshly married life cycle phase. Apart from it, Samsung Consumer Electronic devices are targeted to a customer sector with an age range of 25-65.


The psychographic segmentation of The Walt Disney Company And Pixar Inc Case Study Solution s based upon the social class and the lifestyle of the customer. Samsung target consumers on the basis of social class are mainly upper middle, middle and working class customers, as Samsung sell products like cellular phone very little cheaper i.e. Motorola along with very little pricey i.e. Apple. It offers quality products to middle level customers at a somewhat high cost than others targeting the very same sector.


The Walt Disney Company And Pixar Inc Case Study Solution bulk target consumers have special behavioural attributes. It has clients with an ambitious, trendy and determined character with moderate level of commitment towards the brand name. Its clients have some degree of shift towards other popular brand names i.e. Apple. The majority of Samsun consumers desire quality along with cost control. They are attracted towards Samsung due to the fact that of its moderate prices with an extent of quality.

Quantitative analysis.

Sales of The Walt Disney Company And Pixar Inc Case Study Solution has increased astonishingly from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net earnings of.48 billion $ to 5.9 billion $. Digital media is the largest selling classification of Samsung with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales.

Qualitative analysis.

Yes, this decision is based on the objective of Kim to target the more youthful audience and create a global brand picture of the business. Whereas, the core strength of the company is presently producing however long gone are those days when good items were offering themselves. In the current age marketing is really essential and companies can not prosper without it. Kim has actually currently begun to strengthen the marketing activities of Samsung and very soon it will become one of its core strength like making if not much better.



Samsung operates designs, produces and sell a huge portfolio of customer electronic devices. It runs in an extremely competitive environment and has effectively placed itself as the maker of quality items. The response is yes.


As, said previously that The Walt Disney Company And Pixar Inc Case Study Analysis operates in an extremely competitive environment, which means all the business have similar items. So, the response for rarity is no.


Due to the nature of the market, it is very simple for competitors to comprehend the performance of the products and easily make their own models. Yes, Samsung is just behind IBM in registering new patents every year, however the advantage is really short-term in this industry.


Chairman Lee has entirely turn-around Samsung, from going almost bankrupt during the Asian financial crisis of 1997 to the leading 25 company worldwide. Definitely yes there appertains organization in the company and the results promote themselves.

External Ecological Analysis

PESTLE Analysis


Being a multinational brand name spread almost in every nation worldwide, majority of the environments like USA, Europe, China etc., are very conductive for its operations. Nevertheless, it deals with some political pressures in less developed nations where law and order circumstance is bad. Latin American, African and some Asian countries fall in this category, where political instability do have a result on The Walt Disney Company And Pixar Inc Case Study Solution operations.


Purchasing power of customers is essential for companies like Samsung to grow and prosper. Emerging markets like India, middle-eastern nations and so on offer development chances, whereas, due to economic crisis even the clients of industrialized countries suffer terribly. Hence it is extremely important for the business to keep an eye on the ongoing economic circumstance of the country prior to getting in the market.


International business need to face different social and cultural problems throughout its operations in a foreign nation. Samsung has actually also dealt with numerous concerns but have embraced to the local environments of the majority of the nations incredibly well. It has customized its items, practices, policies and so on accordingly in order to succeed.


With a yearly expenditure of 2.4 billion dollars in Research & Development, and with continuous ingenious product launches, The Walt Disney Company And Pixar Inc Case Study Solution is among the leading ingenious companies of the world. With a clear objective to be ahead of the rest when it pertains to technological developments, Samsung has actually risen to the no 25 of the leading effective companies of the world.


Each nation has their own laws and policies, being an international company Samsung need to strictly follow those laws in their jurisdictions. Failure to do so, will result in serious legal consequences. It has to study or employ a regional law expert before starting its operations in a specific nation.


With the rising awareness among customers about the ethical & environmental offenses of business, Samsung needs to make sure that it follows all the safety guidelines. Environmental damages, ethical misconducts are not acceptable and in some nations the repercussions can be extremely serious. On the other hand it needs to do some Corporate Social Obligation practices to reveal the locals that it appreciates their environment and individuals.

Porter's Five Forces

Risk of Substitution

Risk of substitution for Samsung's each item classification is quite considerable. Running in a very dynamic industry lead the company to deal with a high risk of alternative. Elements for high risk of substitution for The Walt Disney Company And Pixar Inc Case Study Analysis Smart device consist of the presence of high number of providers and Market saturation in developed nations, which make the cost of changing for consumers almost zero. Alternative dangers for Samsung visual screen depend on the altering lifestyle of clients. Customers can switch to viewing visuals in the house towards outdoor activities. Together with it, Samsung printing solutions items are threatened by the increasing tourist attraction of customers towards cloud storage.

Rivalry Among Existing Companies:

The rivaly amongst Samsung and its close competitors is extreme. The significant reason behind this is the approach of market saturation in numerous variety of product classifications, requiring Samsung to introduce more ingenious features in existing products and new ingenious items to preserve its development. Other element for the intense competition amongst the competitors is the little product differentiation amongst the products. The popular gamers in the technology market are rather aware of the importance of R&D spending for their survival and are encountering a race of marketing and R&D spending, to capture the market. The significant rivals for The Walt Disney Company And Pixar Inc Case Study Solution samrtphones include Apple, Motorola, LG, Nokia, Huawei, OPPO etc. High competition rivalry results in the fluctuating market shares which can be seen in Exhibit F.

Bargaining Power of Providers:

The Walt Disney Company And Pixar Inc Case Study Help has a huge supply chain including about 2700 suppliers throughout the world.( Samsung Sustainability Report, 2016) Provider's bargaining power for Samsung is low as Samsung runs economies of scale and its orders are of possible size and worth. These huge orders allow Samsung to negotiate rates with its suppliers. Due to incapability of Samsung to develop its own software, it has to outsource its software advancement to Google, which becomes a possible supplier of software application for Samsung, resulting in high bargaining power of Google. In most of The Walt Disney Company And Pixar Inc Case Study Help has a power to negotiate prices, but it offer substantial prices to its suppliers to develop a strong supply chain and to have strong relationships with its providers.

Bargaining Power of Buyers:

Negotiating power of purchasers for numerous variety of item categories of Samsung is extreme. Among the aspect resulting in the extreme bargaining power is the accessibility of a great deal of competitors in practically each product classification i.e. rivals of Samsung Smart device, with a very little distinction. The high accessibility of providers of Mobile phones with minimum distinction, make the changing expense for buyers practically absolutely no, for this reason increasing the bargaining power of purchasers. Market saturation in most of the item categories also make the bargaining power of buyers more intense in for The Walt Disney Company And Pixar Inc Case Study Analysis. In spite of igh bargaining power Samsung is quite capable of selling its items at a higher price than much of its rivals, due to high end quality item and a reasonable brand name image.

Threat of New Entrants:

Risk of new entrants for Samsung is quite low. Among the significant factor for low danger of brand-new entrants is the high competition in the market. The requirement of huge quantity of capital to enter in the marketplace is likewise one of the possible barrier to entry. Together with it, requirement of substantial proficiency and research and development expenditures for survival in the market likewise make brand-new entrants unwilling to go into in the market. Market saturation is also one of the barrier of entry in technology market. High bargaining power of providers require the players in the market to charge as low costs as possible and this can only be achieved by production effectiveness. New companies, in bulk cases, lack the production efficiency, thus increasing the dangers for entrance in the technology industry.

Competitive Analysis

Samsung's high product diversity offers it distinction from its competitors. Unlikely to its close rivals consisting of Sony, Intel and Nokia, who focus majority on a single item category with Sony focusing on customer electronics, Nokia on cell phones and Intel on chips, The Walt Disney Company And Pixar Inc Case Study Analysis had a big R&D spending on all of its product categories which make it possible for the company to earn prospective profits from sales of practically all of its items.

The company ranks initially in 4 item categories i.e. DRAM Chips, LCD Displays, Cinema TVs and Microwave ovens, in terms of global market share, amongst 8 different item categories. Samsung was the international leader in making DRAM, SRAM and NAND flash chips. Although, Samsung profits from chips was less than Intel but its profits from chips was growing much faster than Intel and has actually grown near the income levels of Intel, as given up the case Exhibition 2.

In addition to the chips Samsung mobile market was likewise flourishing at a high rate than its rivals i.e. Motorola and Nokia. Samsung's cellular phone's sales development was 51% as compare to Motorola with only 4% and Nokia with no sales growth. The major reson behind Samsung's high development despite of greater rates than Nokia and Motorola was the business's high-end quality cellular phone.

Samsung was likewise profiting from increasing market share of luxury LCDs as given in case Exhibition 3. The significant factor, making the company allow to obtain the opportunity is its mass production at low cost. Sony was the most significant competitor for The Walt Disney Company And Pixar Inc Case Study Help in LCD market, nevertheless, it had actually likewise begun joint venture with Samsung in 2003 for LCD making, minimizing the competition for Samsung.

Porter's Competitive Strategy

Low Cost Leadership method of porter is totally executed by Samsung the method they accomplish economies of scale by reinforcing their core proficiencies of manufacturing. They always bring something innovative and brand-new whether it's an item or a service.


Alternative Solution 1

The Chief Marketing Officer (CMO) of The Walt Disney Company And Pixar Inc Case Study Solution would create a new brand name image by targeting the younger generation of the particular nation. As, specifically cellphones of Samsung are popular amongst the younger demographic.


1. It is the best technique to construct Client Life time Value (CLV) by creating a long-term relationship with customers. Build loyalty through providing worth and profit for long-lasting, as research study has revealed it is more affordable to maintain current consumers than to attract brand-new ones.
2. Another pro of this alternative is that word of mouth spread more quickly among younger individuals and which in turn will generate brand-new consumers for my products.


1. Old customers who were associated with Samsung before might not like this brand-new image the company is attempting to portray.
2 It will sustain more expenditures to reposition some products and it might not even bring success as the trends change really quickly among the more youthful market.

Alternative option 2.

It would be done by organizing training workshops throughout which value of marketing will be taught and numbers will be offered. Marketing environment must be produced internally first as real marketing starts inside the corporation.


1. Its pro will be that all the marketing approach supporters will come out and likewise the opposite ones.


2. Its con can develop an extremely unhealthy environment in the work environment, as people frequently withstand modification due to the fact that they fear it.

Recognize the very best option

First alternative is the best as it plainly has more pros because as soon as a Client Life time Value is constructed the business will profit from it till that consumer is alive and has purchasing power as well. Plus, our target consumers are the younger generation which are bound to live longer than the present old age people. Nevertheless, Samsung's primary objective is to produce commitment amongst its consumers and make them repurchase it from them and even buy their various products as well.

Application Plan

• Targeting more youthful generation through social marketing, creating a relate to them like Pepsi do with music. And set the expectations attainable and reasonable.
• A group consisting of best marketing and sales specialists ought to be assemble, and both views ought to be taken into account before protecting the resources needed to implement the plan.
• Thorough interaction of the plan need to be done as it is extremely crucial for everyone to be on the very same page to make it work.
• Tasks and timelines must be construct and interacted appropriately to each person accountable.
• The manager need to use a dashboard which reveals the development of all the tasks which have been done or about to be done and by whom.
• The supervisor ought to keep an eye on and keep a consistent examine the specific and total performance.
• Everyone should be willing to adapt midway due to the fact that any new pattern or policy may can be found in due to which all the important things already prepared need to be changed. It's better to have contingency strategies already prepared.
• At the end of the campaign the supervisor need to communicate the results and if effective must celebrate with the team.

Budget plan

The M-net program exposed engaging analysis about the high and low growth potential areas and how much advertising budget plan ought to be designated appropriately. This change the budget allotment of various nations and many supervisors were dissatisfied and argued but the analysis done by the program was precise and showed figures like North America and Russia growth potential warranted a 35% allocation while they were receiving 45%. Whereas, China and Europe ought to be receiving 42% however were rather given 31%. It really assisted to fairly disperse the resources and record more consumers by spending more on advertisements on the high growth capacity areas of the world.

The Walt Disney Company And Pixar Inc Case Study Help is a top 25 company in the world now and plans to get ahead of Sony who sits currently at no. 20. Its consistent investment in R&D and innovative practices have actually moved them to new heights however for them its' only the start and they want to be amongst the leading 3 brands in the world. They completely turn-around from almost declaring bankruptcy throughout the Asian Financial Crisis to a world renowned brand, understood for quality and innovation. Their worth chain and their core proficiency their manufacturing capability, along-with worldwide brand name image building have seen their sales go from 16 to 44.6 billion $ from 1997-- 2002. With additional expansion in China and other emerging markets those numbers will just increase even more in the future. Their marketing efforts should be directed towards younger market amidst the internal arguments about marketing and should develop Client Lifetime Worth as it will not just give them benefits now but will continue to reap it till the consumer life time. As the expense of maintaining the client is more affordable than drawing in a brand-new one.