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Timberjack Parts Packaged Software Selection Project 2 Case Study Solution and Analysis


Historically, the business's core consumers include the Original Equipment Manufacturers (OEMs), which utilized to offer Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis products withtheir own brand name. Its consumer circle includes Original Devices Manufacturers (OEMs), who used to sell Samsung items with their own brand name. He rearranged Samsung as an international brand and educated his divisional managers to comprehend marketing and its importance.

Problem Statement

Samsung's transition from an item based to a marketing business is not going as smoothly as planned.Overcoming the reluctance of divisional managers to integrate marketing efficiently is still a major difficulty. Creating a constant brand name identity throughout the whole world and employing marketing strategies that best fits the regional culture is no simple task. The M-net program analysis have been actually valuable in determining the high and less possible development areas, but allowance of resources appropriately is not well gotten among the supervisors. There is no agreement amongst the hierarchy relating to the very best matched future strategy.
Executive Summary
Situational Analysis

Yun had a rather clear picture in his mind about how Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis can transform from a low end to a high end product provider. He knew that improvement can only be done through positioning Samsung as a company using high-end products and this could only be done through high level of marketing.

In spite of having a clear vision about how to develop Samsung brand, with a possible support of its executives, Yun faced a number of marketing difficulties in early years of its efforts.

Among the marketing difficulties for Yun was the perceptions of executives about the worth of marketing. They thought about marketing and selling as very same tools and thought that quality items do not needed marketing for increasing sales. As their focus towards marketing was quite low in their previous organisation practices, and the existing marketing requirement was excessive high, the space was too larger and to fill this gap with incorrect perceptions about marketing was quite challenging for Yun.

As stated above, marketing focus was very low in previous practices, therefore there were no correct marketing budget plans for each of the item on the portfolio. There was no marketing planning done for the existing items. Along with it the product variety of the business was increasing with the ripening of new product ideas by the R&D sector of Samsung. Yun had an obstacle to carry out marketing planning and to develop marketing budget plans for existing as well as for new products from the very beginning, and this would take a huge time.

A substantial shift would be required in existing marketing expenditures to build the Samsung brand. This would result in increased marketing expenses for Samsung and could disrupt the administration concerning increased costs, as they were hesitant to marketing expenses previously and an abrupt big shiftwould make them interrupt.

Internal Analysis
SWOT Analysis

Timberjack Parts Packaged Software Selection Project 2 Case Study Solution strengths lie in its substantial item portfolio. Samsung has largest number of patents in the industry with total number of 15499 patents approved in United States( USP).

Another strength of Timberjack Parts Packaged Software Selection Project 2 Case Study Help is its capability to develop innovative products at a constant rate. It major shows for the development and item creating of Samsung is that the company has actually received a lot of awards for its development and product design.

Unlike Apple and other rivals, Samsung is concentrated on producing gadgets which can be quickly integrated with any kind of open source Os (OS) and software. This supplies Samsung an edge over Apple devices.
Porter's 5 Forces Analysis
Samsung's capability to produce luxury items at low cost of production is likewise one of the significant strength of Samsung as it allows the business to capture more market by supplying quality products with cost control.

Weak points

Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis weaknesses are hidden in the business's reliance on outsourcing software for its gadgets due to company's failure in establishing software, unlike Sony. Samsung likewise has low earnings margins as compare to Apple due to huge distinction in the costs of Apple and Samsung with a much lower distinction in quality. The diverse focus of the business due to a great deal of items in its portfolio, result in the less efficient production and make the business not able to charge higher costs like Apple. The company is likewise ineffective in managing its patents and frequently deals with the problem of patent offense.


Opportunities for Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis lie in the growing Smart device market and the business's performance in the market. Samsung currently runs in about 80 nations and the company has a chance to increase its geographical expansion by moving towards more emerging markets outside Asia.


The vibrant industry environment of technology industry posture a severe threat on Samsung's survival and force the business to spend much of its earnings share on R&D in order to survive in the long run. The market saturation in industrialized countries i.e. saturation of mobile company is also a big risk for the company's growth in the existence of strong rivals like Apple.

4 P's of Marketing
Swot Analysis

Samsung offers quality products and has a rather rich portfolio which caters to different sectors. LCD and mobile phones are the most significant products of Samsung, whereas DRAM is also not far behind in contrast of them.

• Laptops.
• Smart phone.
• A/c unit.
• Desktop computer.
• Disk drives.
• Washing machines.
• Refrigerators.
• Cameras.
• Microwaves.
• Flash memory.


Timberjack Parts Packaged Software Selection Project 2 Case Study Help uses both market competitive and market skimming pricing methods for its wide range of products. In competitive rates it changes the price according to the competitors in order to acquire advantage, whereas, it uses market skimming strategy where the product has actually an added worth and by selling a few items it can reach break-even.


It has one of the very best supply chain networks, with retail distributors, their own sole distributors, E commerce channels like Amazon etc. All its products are timely provided to the selling place/ delivered to the customers directly in case of online order.

Vrio Analysis
It wasn't a well-known business beyond Korea until 1993. But the management effort taken by their CEO has pressed them to market more efficiently outside the borders and now it has gone into the league of leading 25 companies in the world in just 9 years. This is an exceptional achievement despite the continuous arguments amongst the managers about embracing marketing practices. It uses both offline & online channels of promo to market their items. Paid item advertisements, social promotion and digital ads are utilizes to develop awareness about Samsung products.

Worth Chain Analysis.

It's an analytical structure for determining service activities that add worth or competitive benefit for the business.

Incoming Logistics.

It has among the most efficient and efficient supply chain network and has more than 2700 providers across numerous industries around the world. Almost 80% of which is based in Asia and the remaining all over the world. For its incoming logistics it owns numerous logistics companies as it subsidiaries. It cares for its providers and creates an unified relationship with them and even reduced their payment cycles to improve this relationship even more which adds worth to their chain network.


Samsung's core proficiency is its mass making it produces 90% of its products in-house. Divided into three different departments its operations are namely IT & Mobile Communications, Device Solutions and Consumer Electronics. It is preserving operation hubs worldwide to even more add worth to its worth chain network.

Outbound Logistics.

Its outbound logistics system efficiency is one of the primary reasons Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis is able to compete with Apple. Samsung's own Electronic Logitec system plays a major role in the outgoing logistics operations. It even performs the tasks of collection of payment, settling insurance claims, etc. on behalf of Samsung.

Marketing and Sales.

Drawing in target client attention towards the item is done through marketing and sales to communicate with them the value and competitive benefit the product provides. Timberjack Parts Packaged Software Selection Project 2 Case Study Help advertising budget plan is constantly rising because they started their rearranging worldwide and will continue to do so as they are continually aiming to invest and broaden in high prospective development markets. The budget plan is spent on occasions, print and media advertisements, public relations and so on.

Samsung put their consumers at the top and constantly aim to provide unmatchable client service requirements. By adding a direct assistance line to contact them 24 hours they have even more increased the added value of Samsung service.


Timberjack Parts Packaged Software Selection Project 2 Case Study Help has diversified market division, based upon its arrangement of large range of products to large number of customers. Samsung target client segments can be divided into 3 categories i.e. Timberjack Parts Packaged Software Selection Project 2 Case Study Solution IT and Mobile Communications, Samsung Customer Electronic Devices and Samsung Gadget solutions.


Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis geographical division is based upon two requirements i.e. region and density. Samsung serves about 80 countries worldwide with its items offered to Urban along with Rural areas of the nation. The Samsung is likewise growing its international presence and the business's versatility in finding its plants motivates global growth of Samsung.


The group division of Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis is based upon gender, age, life-cycle stage and occupation. Samsung produces items that can be used by both males and females. The target customers for Samsung IT and mobile communication items have an age series of 18-65 with bulk at a young or recently wed life cycle stage. They are mainly staff members, experts and trainees. Apart from it, Samsung Customer Electronic devices are targeted to a consumer segment with an age range of 25-65. They are mostly employees and experts. Samsung Gadget Solutions are targeted at students, staff members and experts with an age variety of 25-65.


The psychographic division of Timberjack Parts Packaged Software Selection Project 2 Case Study Solution s based upon the social class and the life style of the customer. Samsung target consumers on the basis of social class are primarily upper middle, middle and working class consumers, as Samsung sell items like cell phones not much cheaper i.e. Motorola as well as not much expensive i.e. Apple. It provides quality products to middle level customers at a slightly high cost than others targeting the very same sector.


Timberjack Parts Packaged Software Selection Project 2 Case Study Solution majority target clients have unique behavioural attributes. It has consumers with an ambitious, stylish and figured out character with moderate level of commitment towards the brand. Its clients have some degree of shift towards other distinguished brands i.e. Apple. The majority of Samsun clients desire quality in addition to cost control. They are brought in towards Samsung because of its moderate rates with an extent of quality.

Quantitative analysis.

Sales of Samsung has increased amazingly from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net profit of.48 billion $ to 5.9 billion $. It has actually also decreased its financial obligation from 15 billion $ to 4.6 billion $. Digital media is the largest selling classification of Samsung with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales. Because of the high overhead cost, incomes/ sales are increasing but net revenue is not increasing appropriately. New growths and employing's were the primary reason of the boost in the overhead expenses, with china currently not providing any earnings to Samsung, but there is a lot capacity in the present market with 75 % yet to be explored.

Qualitative analysis.

Yes, this choice is based upon the objective of Kim to target the younger audience and produce an international brand picture of the business. Whereas, the core strength of the company is presently making however long gone are those days when great items were offering themselves. In the existing age marketing is really important and business can not succeed without it. Kim has actually currently begun to enhance the marketing activities of Samsung and very soon it will become one of its core strength like producing if not better.



Samsung runs designs, produces and sell a vast portfolio of customer electronics. It operates in an incredibly competitive environment and has successfully positioned itself as the maker of quality products. So, the response is yes.


As, stated earlier that Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis runs in a highly competitive environment, which implies all the companies have similar items. The response for rarity is no.


Due to the nature of the industry, it is really easy for competitors to understand the performance of the products and quickly make their own designs. Yes, Samsung is only behind IBM in signing up brand-new patents every year, but the benefit is really short-term in this industry.


Chairman Lee has totally turn-around Samsung, from going nearly insolvent during the Asian financial crisis of 1997 to the leading 25 company on the planet. Definitely yes there appertains company in the business and the outcomes speak for themselves.

External Ecological Analysis

PESTLE Analysis


Being an international brand name spread nearly in every country worldwide, majority of the environments like USA, Europe, China etc., are extremely conductive for its operations. Nevertheless, it faces some political pressures in less industrialized nations where order scenario is bad. Latin American, African and some Asian nations fall in this category, where political instability do have an impact on Timberjack Parts Packaged Software Selection Project 2 Case Study Help operations.


Buying power of consumers is crucial for companies like Samsung to grow and be successful. Emerging markets like India, middle-eastern nations and so on provide growth chances, whereas, due to recession even the customers of industrialized countries suffer terribly. For this reason it is extremely essential for the company to keep an eye on the ongoing economic circumstance of the country prior to getting in the marketplace.


Multinational companies need to face different social and cultural issues during its operations in a foreign nation. Samsung has actually also faced numerous concerns however have actually adopted to the local environments of most of the nations remarkably well. It has customized its products, practices, policies etc. appropriately in order to be successful.


With an annual expense of 2.4 billion dollars in Research & Development, and with continuous ingenious product launches, Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis is among the top innovative business of the world. With a clear mission to be ahead of the rest when it pertains to technological improvements, Samsung has actually increased to the no 25 of the leading successful business of the world.


Each nation has their own laws and policies, being a multinational business Samsung have to strictly follow those laws in their jurisdictions. Failure to do so, will result in serious legal consequences. It has to study or work with a regional law expert prior to starting its operations in a specific nation.


With the increasing awareness among customers about the ecological & ethical violations of companies, Samsung needs to make sure that it follows all the security standards. Ecological damages, ethical misconducts are not appropriate and in some nations the effects can be really serious. On the other hand it needs to do some Business Social Responsibility practices to show the locals that it cares about their environment and individuals.

Porter's 5 Forces

Hazard of Substitution

Threat of alternative for Samsung's each product category is rather considerable. Running in a very vibrant market lead the business to deal with a high danger of alternative. Factors for high risk of alternative for Timberjack Parts Packaged Software Selection Project 2 Case Study Solution Mobile phone consist of the presence of high number of providers and Market saturation in developed nations, which make the cost of changing for customers practically zero. Replacement risks for Samsung visual screen lie in the changing lifestyle of clients. Customers can switch to seeing visuals in the house towards outside activities. In addition to it, Samsung printing services products are threatened by the increasing destination of customers towards cloud storage.

Competition Amongst Existing Firms:

The rivaly amongst Samsung and its close rivals is intense. The major factor behind this is the approach of market saturation in different number of product classifications, requiring Samsung to present more ingenious functions in existing items and brand-new innovative products to preserve its growth. The major competitors for Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis samrtphones include Apple, Motorola, LG, Nokia, Huawei, OPPO and so on.

Timberjack Parts Packaged Software Selection Project 2 Case Study Solution has a vast supply chain including about 2700 suppliers throughout the world.( Samsung Sustainability Report, 2016) Provider's bargaining power for Samsung is low as Samsung runs economies of scale and its orders are of potential size and worth. These substantial orders allow Samsung to negotiate rates with its suppliers. Due to incapability of Samsung to construct its own software, it has to outsource its software application development to Google, which ends up being a potential provider of software application for Samsung, resulting in high bargaining power of Google. In most of Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis has a power to negotiate costs, but it offer significant costs to its providers to build a strong supply chain and to have strong relationships with its suppliers.

Bargaining Power of Buyers:

Market saturation in most of the item classifications likewise make the bargaining power of buyers more extreme in for Samsung. In spite of igh bargaining power Samsung is quite capable of offering its items at a greater cost than much of its rivals, due to high end quality item and a fair brand name image.

Threat of New Entrants:

Danger of brand-new entrants for Timberjack Parts Packaged Software Selection Project 2 Case Study Help is quite low. Along with it, requirement of big proficiency and research and advancement expenditures for survival in the market likewise make new entrants unwilling to enter in the market. Market saturation is also one of the barrier of entry in innovation market.

Competitive Analysis

Samsung's high item diversity provides it differentiation from its competitors. It is among the 3 top brand names by market share. Unlikely to its close rivals including Sony, Intel and Nokia, who focus majority on a single item category with Sony focusing on consumer electronic devices, Nokia on cellular phone and Intel on chips, Samsung had a big R&D spending on all of its product classifications which enable the company to make potential profits from sales of practically all of its products. (See Exhibition) Nevertheless, due to the wide product range the company faces high number of competitors.

The company ranks first in 4 product categories i.e. DRAM Chips, LCD Displays, Cinema Televisions and Microwave, in regards to global market share, among 8 various product categories. Samsung was the international leader in making DRAM, SRAM and NAND flash chips. Samsung revenues from chips was less than Intel however its earnings from chips was growing quicker than Intel and has grown close to the profits levels of Intel, as given in the case Exhibit 2.

Together with the chips Samsung mobile market was likewise flourishing at a high rate than its competitors i.e. Motorola and Nokia. Samsung's mobile phone's sales growth was 51% as compare to Motorola with only 4% and Nokia with zero sales growth. The major reson behind Samsung's high growth despite of greater costs than Nokia and Motorola was the company's high-end quality cell phones.

Samsung was likewise reaping the benefits from increasing market share of high end LCDs as given in case Exhibition 3. The major reason, making the business allow to get the opportunity is its mass production at low cost. Sony was the greatest rival for Timberjack Parts Packaged Software Selection Project 2 Case Study Solution in LCD market, nevertheless, it had actually likewise begun joint endeavor with Samsung in 2003 for LCD producing, lessening the competitors for Samsung.

Porter's Competitive Technique

Low Cost Management strategy of porter is fully carried out by Samsung the method they accomplish economies of scale by reinforcing their core competencies of manufacturing. Even to the point that their rival SONY chose to form an alliance with them to produce for them, since they were unable to take on them on low expense. Distinction is another strategy well executed by Samsung by continuous financial investment in the R&D and remaining ahead of the competition. They always bring something ingenious and brand-new whether it's a service or a product.


Alternative Solution 1

The Chief Marketing Officer (CMO) of Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis would produce a brand-new brand name image by targeting the younger generation of the particular country. As, specifically mobile phones of Samsung are preferred among the more youthful demographic.


1. It is the best strategy to build Consumer Lifetime Worth (CLV) by developing a long-term relationship with consumers. Construct loyalty through providing value and profit for long-term, as research study has showed it is more affordable to keep existing clients than to bring in new ones.
2. Another pro of this option is that word of mouth spread more quickly amongst younger people and which in turn will bring in brand-new consumers for my items.


1. Old customers who were connected with Samsung before may not like this brand-new image the company is attempting to depict.
2 It will sustain further costs to reposition some items and it might not even bring success as the patterns change really rapidly amongst the more youthful group.

Alternative service 2.

It would be done by organizing training workshops during which significance of marketing will be taught and numbers will be offered. Marketing environment need to be developed internally first as genuine marketing starts inside the corporation.


1. Its pro will be that all the marketing technique advocates will come out and also the opposite ones.


2. Its con can develop a really unhealthy environment in the workplace, as people typically resist modification because they fear it.

Recognize the best option

First alternative is the best as it clearly has more pros due to the fact that when a Consumer Lifetime Worth is developed the business will make money from it till that client is alive and has buying power as well. Plus, our target customers are the more youthful generation which are bound to live longer than the existing aging individuals. However, Samsung's main objective is to create loyalty amongst its clients and make them repurchase it from them and even purchase their various products also.

Execution Plan

• Targeting more youthful generation through social marketing, developing a link with them like Pepsi do with music. And set the expectations achievable and realistic.
• A team including finest marketing and sales experts should be put together, and both views must be taken into account prior to protecting the resources required to implement the strategy.
• Thorough communication of the strategy must be done as it is very crucial for everybody to be on the very same page to make it work.
• Tasks and timelines should be develop and communicated appropriately to each individual responsible.
• The supervisor ought to utilize a dashboard which shows the development of all the tasks which have actually been done or about to be done and by whom.
• The manager must keep track of and keep a constant look at the private and overall efficiency.
Due to the fact that any new trend or policy may come in due to which all the things currently planned have actually to be adjusted, • Everyone ought to be ready to adapt midway. It's much better to have contingency strategies already prepared.
• At the end of the project the supervisor must interact the outcomes and if effective ought to commemorate with the group.

Spending plan

This modification the budget plan allowance of numerous supervisors and different countries were unhappy and argued however the analysis done by the program was accurate and showed figures like North America and Russia growth prospective warranted a 35% allotment while they were getting 45%. It truly helped to relatively distribute the resources and capture more clients by investing more on ads on the high development capacity areas of the world.

Timberjack Parts Packaged Software Selection Project 2 Case Study Solution is a top 25 company on the planet now and prepares to get ahead of Sony who sits presently at no. 20. Its consistent financial investment in R&D and innovative practices have propelled them to brand-new heights however for them its' only the start and they want to be amongst the top 3 brand names on the planet. They entirely turnaround from almost declaring bankruptcy throughout the Asian Financial Crisis to a world prominent brand name, known for quality and innovation. Their value chain and their core proficiency their manufacturing capability, along-with worldwide brand name image building have seen their sales go from 16 to 44.6 billion $ from 1997-- 2002. With additional growth in China and other emerging markets those numbers will just increase even more in the future. Their marketing efforts need to be directed towards younger demographic amidst the internal arguments about marketing and must develop Client Lifetime Worth as it will not just give them benefits now however will continue to reap it till the customer lifetime. As the expense of retaining the client is much cheaper than attracting a new one.