Timberjack Parts Packaged Software Selection Project 2 Harvard Case Study Analysis

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Timberjack Parts Packaged Software Selection Project 2 Case Study Solution and Analysis


Timberjack Parts Packaged Software Selection Project 2 Case Study Help is a well-known global brand name in innovation market, founded in 1938 by Lee Byung Chul, in South Korea. Timberjack Parts Packaged Software Selection Project 2 handle large number of product categories consisting of Semiconductors, Telecom, Digital Media, Digital Appliances and much more other electronic items. Historically, the company's core consumers include the Original Devices Manufacturers (OEMs), which used to sell Corp products withtheir own brand name. Till early 1990s, the core competency of Org lie in its low rate offerings than its rivals by making existing items at economies of scale. Its client circle consists of Original Devices Manufacturers (OEMs), who utilized to sell Timberjack Parts Packaged Software Selection Project 2 Case Study Help items with their own brand name. Venture was not merely understood outside Korea. There were also no or little interest in developing the brand internationally. Marketing spending plan was controlled by production department with a prime focus on supplying cheap products.During the 1997 Asian Financial Crisis the company practically got bankrupt, however with the Vision of Chairman Lee it totally turn its fortune around and in 2002 was listed the top 25 most valuable company worldwide. When Kim was employed as a Chief Marketing Officer in 2000 the company was not even noted. He rearranged Corp as an international brand name and educated his divisional supervisors to understand marketing and its significance. Now their goal is to reach the top 10 by 2005.

Issue Statement

Org's shift from a product based to a marketing company is not going as efficiently as planned.Overcoming the hesitation of divisional supervisors to integrate marketing successfully is still a major challenge. Developing a consistent brand identity throughout the entire world and using marketing methods that best fits the regional culture is no simple task. The M-net program analysis have been really valuable in identifying the high and less prospective development locations, but allotment of resources appropriately is not well gotten among the managers. There is no agreement amongst the hierarchy regarding the best fit future method.
Executive Summary
Situational Analysis

Timberjack Parts Packaged Software Selection Project 2 Case Study Help efforts for building its trademark name across the world was begun after introducing the "brand-new management effort" by Chairman Lee in 1993. The goal was to change Company from an inexpensive OEM to a high value-added product provider. To make the vision of Company a truth, Chairman Lee appointed Yun as a vice chairman in 1997. Yun had a quite clear image in his mind about how Organization can transform from a low end to a high-end product service provider. He knew that transformation can just be done through positioning Company as a business providing high-end items and this could just be done through high level of marketing.

In spite of having a clear vision about how to construct Org brand, with a possible support of its executives, Yun dealt with a number of marketing challenges in early years of its efforts.

One of the marketing obstacles for Yun was the perceptions of executives about the value of marketing. They thought about marketing and selling as exact same tools and believed that quality products do not required marketing for increasing sales. As their focus towards marketing was quite low in their previous company practices, and the present marketing requirement was too much high, the space was too broader and to fill this gap with wrong understandings about marketing was quite tough for Yun.

As mentioned above, marketing focus was very low in previous practices, therefore there were no appropriate marketing budget plans for each of the product on the portfolio. There was no marketing planning provided for the existing items. Along with it the product variety of the business was increasing with the ripening of brand-new item concepts by the R&D sector of Corporation. Yun had an obstacle to perform marketing preparation and to create marketing budget plans for existing in addition to for brand-new products from the very start, and this would take a substantial time.

A huge shift would be required in existing marketing expenditures to develop the Corporation brand. This would result in increased marketing expenses for Org and could disrupt the administration concerning increased costs, as they were unwilling to marketing expenses formerly and a sudden big shiftwould make them interrupt.

Internal Analysis
SWOT Analysis

Business strengths depend on its huge item portfolio. Corp has largest number of patents in the market with total number of 15499 patents granted in United States( USP). Large quantity of R&D spending has enabled the company to grow its product portfolio at a greater rate than its competitors. Timberjack Parts Packaged Software Selection Project 2 Case Study Help spent about $13.079 billion on its R&D sector in 2016, which is 7.3% of its overall revenues.

Another strength of Timberjack Parts Packaged Software Selection Project 2 Case Study Help is its capability to develop ingenious products at a constant rate. It significant shows for the development and item developing of Business is that the business has actually gotten many awards for its innovation and item style.

Unlike Apple and other rivals, Corp is concentrated on producing devices which can be easily integrated with any kind of open source Operating System (OS) and software application. This offers Org an edge over Apple gadgets.
Porter's 5 Forces Analysis
Corp's capability to produce high-end items at low cost of production is also among the major strength of Corp as it enables the business to record more market by offering quality products with expense control.


Timberjack Parts Packaged Software Selection Project 2 Case Study Help weaknesses are hidden in the business's dependence on outsourcing software for its devices due to company's inability in developing software, unlike Sony. Business likewise has low profit margins as compare to Apple due to substantial distinction in the rates of Apple and Venture with a much lower difference in quality. The diverse focus of the company due to a great deal of products in its portfolio, lead to the less effective production and make the company not able to charge higher rates like Apple. The business is also inefficient in managing its patents and frequently deals with the issue of patent offense.


Opportunities for Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis lie in the growing Smartphone market and the company's effectiveness in the market. Corporation presently runs in about 80 countries and the company has an opportunity to increase its geographical expansion by moving towards more emerging markets outside Asia.


The dynamic market environment of innovation industry posture a severe hazard on Corp's survival and require the company to invest much of its earnings share on R&D in order to survive in the long run. The marketplace saturation in developed countries i.e. saturation of mobile company is likewise a big hazard for the company's development in the existence of strong rivals like Apple.

4 P's of Marketing
Swot Analysis

Timberjack Parts Packaged Software Selection Project 2 Case Study Help uses quality products and has a quite abundant portfolio which accommodates different sections. The majority of the products are in the top 3 of their particular markets. LCD and smart phones are the greatest products of Organization, whereas DRAM is likewise not far behind in contrast of them. Following is the line of product of Venture:

• Laptops.
• Smart phone.
• A/c unit.
• Desktop computer.
• Hard disks.
• Washer.
• Fridges.
• Cams.
• Microwaves.
• Flash memory.


Timberjack Parts Packaged Software Selection Project 2 Case Study Solution utilizes both market competitive and market skimming prices techniques for its wide variety of items. In competitive prices it adjusts the price according to the competition in order to acquire advantage, whereas, it uses market skimming method where the product has an added worth and by offering a couple of items it can reach break-even.


It has one of the best supply chain networks, with retail distributors, their own sole suppliers, E commerce channels like Amazon etc. All its items are prompt supplied to the selling place/ delivered to the consumers straight in case of online order.

Vrio Analysis
It wasn't a widely known company beyond Korea till 1993. The management initiative taken by their CEO has actually pushed them to market more efficiently outside the borders and now it has gotten in the league of leading 25 companies in the world in simply 9 years. This is an exceptional accomplishment in spite of the ongoing arguments amongst the managers about adopting marketing practices. It utilizes both offline & online channels of promo to market their products. Paid item ads, social promotion and digital ads are uses to create awareness about Enterprise items.

Worth Chain Analysis.

It's an analytical structure for recognizing business activities that add value or competitive advantage for the company.

Inbound Logistics.

For its inbound logistics it owns various logistics firms as it subsidiaries. It looks after its suppliers and develops a harmonious relationship with them and even lowered their payment cycles to increase this relationship even more which includes value to their chain network.


Company's core proficiency is its mass making it produces 90% of its items in-house. Divided into 3 various divisions its operations are particularly IT & Mobile Communications, Device Solutions and Consumer Electronic Devices. It is preserving operation hubs worldwide to even more add value to its value chain network.

Outbound Logistics.

Its outgoing logistics system performance is among the main reasons Timberjack Parts Packaged Software Selection Project 2 Case Study Help has the ability to take on Apple. Corp's own Electronic Logitec system plays a major role in the outbound logistics operations. It even performs the tasks of collection of payment, settling insurance coverage claims, etc. on behalf of Corporation.

Marketing and Sales.

Attracting target customer attention towards the product is done through marketing and sales to interact with them the value and competitive advantage the item offers. Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis advertising budget plan is continually on the rise given that they began their rearranging worldwide and will continue to do so as they are continually looking to broaden and invest in high potential growth markets. The spending plan is invested in occasions, print and media ads, public relations and so on.

Organization put their customers at the leading and continuously make every effort to deliver unmatchable consumer service requirements. By including a direct support line to call them 24 hours they have further increased the added value of Company service.


Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis has diversified market division, based upon its arrangement of wide range of items to a great deal of customers. Corp target client sectors can be divided into 3 classifications i.e. Timberjack Parts Packaged Software Selection Project 2 Case Study Solution IT and Mobile Communications, Organization Customer Electronic Devices and Enterprise Gadget options.


Timberjack Parts Packaged Software Selection Project 2 Case Study Solution geographical division is based upon 2 criteria i.e. region and density. Enterprise serves about 80 countries worldwide with its products supplied to Urban along with Rural areas of the nation. The Org is also growing its international presence and the business's versatility in finding its plants encourages worldwide expansion of Venture.


Business produces products that can be used by both females and males. The target customers for Corp IT and mobile interaction items have an age variety of 18-65 with majority at a young or newly married life cycle phase. Apart from it, Company Customer Electronic devices are targeted to a customer sector with an age variety of 25-65.


The psychographic division of Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis s based upon the social class and the lifestyle of the customer. Corp target clients on the basis of social class are primarily upper middle, middle and working class consumers, as Corporation offer items like cell phones not much more affordable i.e. Motorola in addition to very little expensive i.e. Apple. It offers quality products to middle level customers at a somewhat high price than others targeting the same sector.


Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis bulk target clients have distinct behavioural qualities. It has clients with an ambitious, stylish and identified personality with moderate level of loyalty towards the brand name. Its consumers have some degree of shift towards other distinguished brands i.e. Apple. The majority of Company consumers desire quality along with cost control. They are drawn in towards Org since of its moderate prices with a level of quality.

Quantitative analysis.

Sales of Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis has actually increased remarkably from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net revenue of.48 billion $ to 5.9 billion $. Digital media is the biggest selling classification of Company with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales.

Qualitative analysis.

Whereas, the core strength of the company is currently making but long gone are those days when excellent products were offering themselves. Kim has currently begun to reinforce the marketing activities of Corp and extremely quickly it will end up being one of its core strength like producing if not better.



Corporation operates styles, makes and offer a large portfolio of customer electronics. It operates in an incredibly competitive environment and has actually successfully positioned itself as the maker of quality items. The answer is yes.


As, said earlier that Timberjack Parts Packaged Software Selection Project 2 Case Study Help runs in a highly competitive environment, which suggests all the business have similar products. The answer for rarity is no.


Due to the nature of the market, it is extremely simple for competitors to comprehend the functionality of the products and quickly make their own models. Yes, Org is only behind IBM in signing up brand-new patents annually, but the advantage is very short term in this industry.


Chairman Lee has totally turnaround Enterprise, from going nearly bankrupt during the Asian financial crisis of 1997 to the leading 25 business on the planet. Absolutely yes there appertains company in the company and the outcomes promote themselves.

External Environmental Analysis

PESTLE Analysis


Being a multinational brand name spread nearly in every country worldwide, bulk of the environments like U.S.A., Europe, China and so on, are very conductive for its operations. However, it deals with some political pressures in less industrialized countries where order circumstance is bad. Latin American, African and some Asian countries fall in this classification, where political instability do have an impact on Timberjack Parts Packaged Software Selection Project 2 Case Study Solution operations.


Purchasing power of customers is essential for business like Corporation to grow and be successful. Emerging markets like India, middle-eastern countries etc. offer development opportunities, whereas, due to economic crisis even the consumers of developed nations suffer badly. It is really important for the business to keep an eye on the ongoing economic circumstance of the nation prior to entering the market.


International companies have to deal with different social and cultural concerns during its operations in a foreign nation. Organization has actually likewise faced numerous issues however have adopted to the regional environments of most of the countries incredibly well. It has tailored its products, practices, policies etc. appropriately in order to be successful.


With a yearly expenditure of 2.4 billion dollars in Research & Development, and with continuous innovative item launches, Timberjack Parts Packaged Software Selection Project 2 Case Study Solution is one of the leading innovative companies of the world. With a clear objective to be ahead of the rest when it pertains to technological advancements, Venture has increased to the no 25 of the leading effective companies of the world.


Each nation has their own laws and policies, being a multinational business Organization need to strictly follow those laws in their jurisdictions. Failure to do so, will result in severe legal consequences. It has to study or work with a local law professional before beginning its operations in a particular nation.


With the increasing awareness among consumers about the ethical & environmental violations of business, Corporation needs to make sure that it follows all the safety guidelines. Ecological damages, ethical misbehaviors are not appropriate and in some countries the effects can be really serious. On the other hand it has to do some Business Social Obligation practices to show the residents that it cares about their environment and individuals.

Porter's 5 Forces

Threat of Substitution

Hazard of replacement for Venture's each product classification is quite substantial. Factors for high hazard of substitution for Timberjack Parts Packaged Software Selection Project 2 Case Study Solution Smart device consist of the presence of high number of suppliers and Market saturation in industrialized countries, which make the expense of switching for customers practically zero. Along with it, Org printing options products are threatened by the increasing attraction of clients towards cloud storage.

Competition Amongst Existing Companies:

The rivaly among Corp and its close rivals is intense. The significant factor behind this is the technique of market saturation in various variety of item categories, requiring Organization to introduce more innovative functions in existing products and brand-new ingenious items to keep its development. Other element for the extreme competition among the rivals is the little product differentiation amongst the products. The prominent players in the innovation industry are rather aware of the value of R&D spending for their survival and are running into a race of marketing and R&D costs, to record the market. The major rivals for Timberjack Parts Packaged Software Selection Project 2 Case Study Help samrtphones include Apple, Motorola, LG, Nokia, Huawei, OPPO and so on. High competitors rivalry results in the fluctuating market shares which can be seen in Exhibition F.

Bargaining Power of Suppliers:

Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis has a vast supply chain including about 2700 providers throughout the world.( Corporation Sustainability Report, 2016) Provider's bargaining power for Company is low as Corporation runs economies of scale and its orders are of prospective size and worth. These huge orders allow Org to work out costs with its suppliers. Due to incapability of Corp to construct its own software application, it has to outsource its software development to Google, which ends up being a possible supplier of software application for Business, resulting in high bargaining power of Google. Although, in most of cases Corporation has a power to negotiate costs, however it provide considerable rates to its suppliers to build a strong supply chain and to have strong relationships with its providers.

Bargaining Power of Purchasers:

Market saturation in most of the item categories likewise make the bargaining power of buyers more intense in for Org. In spite of igh bargaining power Org is rather capable of selling its products at a higher cost than much of its rivals, due to high end quality product and a fair brand name image.

Threat of New Entrants:

Threat of brand-new entrants for Venture is rather low. One of the significant aspect for low risk of brand-new entrants is the high competition in the industry. The requirement of huge amount of capital to enter in the market is also among the prospective barrier to entry. Along with it, requirement of huge knowledge and research and advancement expenses for survival in the industry also make new entrants hesitant to enter in the market. Market saturation is likewise one of the barrier of entry in innovation market. High bargaining power of suppliers force the players in the market to charge as low costs as possible and this can just be achieved by production performance. Brand-new firms, in majority cases, lack the production efficiency, hence increasing the risks for entryway in the technology industry.

Competitive Analysis

Org's high product diversity offers it differentiation from its competitors. It is among the three top brand names by market share. Unlikely to its close competitors including Sony, Intel and Nokia, who focus majority on a single item category with Sony focusing on consumer electronics, Nokia on mobile phone and Intel on chips, Enterprise had a substantial R&D spending on all of its item classifications which enable the company to earn potential income from sales of nearly all of its products. (See Exhibition) Nevertheless, due to the large product variety the business deals with high number of competitors.

The business ranks first in 4 item classifications i.e. DRAM Chips, LCD Displays, Big Screen TVs and Microwave, in terms of international market share, among 8 different item categories. Organization was the global leader in producing DRAM, SRAM and NAND flash chips. Although, Corp earnings from chips was less than Intel however its incomes from chips was growing quicker than Intel and has grown close to the profits levels of Intel, as given up the case Exhibition 2.

In addition to the chips Business mobile market was likewise thriving at a high rate than its competitors i.e. Motorola and Nokia. Venture's cellular phone's sales development was 51% as compare to Motorola with just 4% and Nokia with absolutely no sales development. The significant reson behind Business's high growth despite of greater rates than Nokia and Motorola was the company's high-end quality cellular phone.

Corporation was also reaping the benefits from increasing market share of high end LCDs as given up case Exhibit 3. The major reason, making the business enable to get the opportunity is its mass production at low expense. Sony was the most significant rival for Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis in LCD market, nevertheless, it had also begun joint venture with Venture in 2003 for LCD producing, decreasing the competitors for Corp.

Porter's Competitive Method

Low Expense Management method of porter is completely executed by Organization the way they attain economies of scale by strengthening their core competencies of manufacturing. Even to the point that their competitor SONY decided to form an alliance with them to manufacture for them, since they were not able to compete with them on low cost. Distinction is another method well executed by Corp by continuous financial investment in the R&D and remaining ahead of the competition. They constantly bring something innovative and new whether it's an item or a service.


Alternative Service 1

The Chief Marketing Officer (CMO) of Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis would develop a brand-new brand name image by targeting the more youthful generation of the specific nation. As, particularly mobile phones of Corporation are very popular amongst the more youthful group.


1. It is the very best strategy to construct Consumer Life time Value (CLV) by producing a long-term relationship with customers. Construct loyalty through delivering value and profit for long-lasting, as research study has actually showed it is much cheaper to retain existing customers than to draw in new ones.
2. Another pro of this option is that word of mouth spread more quickly among more youthful people and which in turn will generate new consumers for my items.


1. Old customers who were related to Organization prior to might not like this new image the business is attempting to depict.
2 It will sustain further costs to reposition some items and it may not even bring success as the trends alter very rapidly amongst the more youthful group.

Alternative solution 2.

It would be done by organizing training workshops during which significance of marketing will be taught and numbers will be offered. Marketing environment need to be developed internally initially as genuine marketing begins inside the corporation.


1. Its pro will be that all the marketing technique fans will come out and also the opposite ones.


2. Its con can create a very unhealthy environment in the work environment, as individuals frequently withstand change because they fear it.

Identify the best alternative

Option is the finest as it plainly has more pros because as soon as a Customer Lifetime Value is developed the business will benefit from it till that client is alive and has purchasing power. Plus, our target clients are the younger generation which are bound to live longer than the existing old age people. Nonetheless, Venture's primary objective is to create commitment among its consumers and make them repurchase it from them and even buy their different items too.

Application Strategy

• Targeting younger generation through social marketing, creating a relate to them like Pepsi finish with music. And set the expectations reasonable and possible.
• A group consisting of best marketing and sales professionals should be assemble, and both views need to be taken into account prior to protecting the resources needed to implement the strategy.
• Thorough interaction of the strategy ought to be done as it is really important for everybody to be on the exact same page to make it work.
• Tasks and timelines must be construct and communicated appropriately to each individual accountable.
• The supervisor ought to utilize a dashboard which shows the progress of all the tasks which have actually been done or about to be done and by whom.
• The manager ought to keep an eye on and keep a continuous check on the total and specific performance.
• Everybody must want to adjust midway since any new pattern or policy might be available in due to which all the things already planned need to be adjusted. It's much better to have contingency plans currently prepared.
• At the end of the campaign the manager must interact the outcomes and if effective ought to celebrate with the team.

Spending plan

The M-net program revealed engaging analysis about the low and high development possible areas and just how much advertising budget need to be allocated appropriately. This modification the spending plan allocation of many managers and various countries were dissatisfied and argued but the analysis done by the program was precise and revealed figures like North America and Russia development potential merited a 35% allocation while they were getting 45%. Whereas, China and Europe must be getting 42% but were instead provided 31%. It really assisted to fairly distribute the resources and catch more consumers by investing more on ads on the high growth capacity areas of the world.

Its consistent investment in R&D and innovative practices have propelled them to new heights but for them its' only the start and they want to be among the top 3 brand names in the world. Their marketing efforts need to be directed towards younger demographic amidst the internal arguments about marketing and must develop Client Life time Worth as it will not only give them benefits now but will continue to enjoy it till the customer life time. As the expense of retaining the customer is much cheaper than bring in a brand-new one.