Timberjack Parts Packaged Software Selection Project 2 Harvard Case Study Solution

Home >> Hrm >> Timberjack Parts Packaged Software Selection Project 2

Timberjack Parts Packaged Software Selection Project 2 Case Study Solution & Analysis


Historically, the business's core clients consist of the Original Devices Manufacturers (OEMs), which utilized to offer Timberjack Parts Packaged Software Selection Project 2 Case Study Help items withtheir own brand name. Its customer circle consists of Original Equipment Manufacturers (OEMs), who utilized to sell Organization products with their own brand name. He repositioned Org as an international brand and informed his divisional managers to understand marketing and its significance.

Issue Declaration

Organization's shift from a product based to a marketing business is not going as efficiently as planned.Overcoming the unwillingness of divisional managers to include marketing effectively is still a significant challenge. Producing a constant brand name identity throughout the whole world and utilizing marketing techniques that finest fits the regional culture is no simple task. The M-net program analysis have been really useful in figuring out the high and less possible growth locations, however allocation of resources accordingly is not well gotten amongst the supervisors. There is no consensus amongst the hierarchy regarding the best fit future strategy.
Executive Summary
Situational Analysis

Yun had a rather clear image in his mind about how Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis can change from a low end to a high end item service provider. He knew that improvement can only be done through positioning Enterprise as a business using high-end products and this could just be done through high level of marketing.

In spite of having a clear vision about how to develop Company brand name, with a potential support of its executives, Yun faced several marketing challenges in early years of its efforts.

Among the marketing difficulties for Yun was the perceptions of executives about the worth of marketing. They thought about marketing and selling as exact same tools and thought that quality items do not needed marketing for increasing sales. As their focus towards marketing was quite low in their previous organisation practices, and the existing marketing requirement was too much high, the space was too broader and to fill this gap with incorrect understandings about marketing was quite tough for Yun.

Along with it the product variety of the business was increasing with the ripening of new item ideas by the R&D sector of Corporation. Yun had an obstacle to perform marketing preparation and to produce marketing budgets for existing as well as for brand-new products from the very beginning, and this would take a big time.

A substantial shift would be required in present marketing expenses to construct the Organization brand. This would result in increased marketing expenditures for Enterprise and might disrupt the administration concerning increased costs, as they were unwilling to marketing expenditures formerly and an abrupt huge shiftwould make them interrupt.

Internal Analysis
SWOT Analysis

Timberjack Parts Packaged Software Selection Project 2 Case Study Solution strengths lie in its big item portfolio. Corporation has biggest number of patents in the industry with total number of 15499 patents given in US( USP).

Another strength of Timberjack Parts Packaged Software Selection Project 2 Case Study Help is its ability to establish innovative products at a continuous rate. It significant shows for the innovation and product designing of Enterprise is that the company has actually gotten a lot of awards for its innovation and item style.

Unlike Apple and other competitors, Company is concentrated on producing gadgets which can be quickly integrated with any type of open source Os (OS) and software. This offers Organization an edge over Apple devices.
Porter's 5 Forces Analysis
Corp's capability to produce luxury products at low expense of production is likewise among the significant strength of Organization as it makes it possible for the company to catch more market by offering quality items with expense control.

Weak points

Timberjack Parts Packaged Software Selection Project 2 Case Study Solution weaknesses are concealed in the company's reliance on outsourcing software for its gadgets due to business's inability in establishing software application, unlike Sony. Corporation likewise has low profit margins as compare to Apple due to substantial distinction in the prices of Apple and Company with a much lesser difference in quality. The diverse focus of the company due to large number of products in its portfolio, result in the less efficient production and make the company unable to charge higher prices like Apple. The company is also inefficient in handling its patents and regularly deals with the issue of patent violation.


Opportunities for Enterprise depend on the growing Smart device market and the company's performance in the market. It can increase its market share and profits from cellular phone as the company is rather efficient in cell phone market. Venture currently runs in about 80 nations and the business has an opportunity to increase its geographical growth by moving towards more emerging markets outside Asia. Business can move towards acquisitions to acquire patents. It would make it possible for the company to increase its product portfolio with a boost in its wealth.


The dynamic industry environment of innovation market position a severe danger on Organization's survival and force the company to spend much of its profits share on R&D in order to make it through in the long run. The market saturation in developed countries i.e. saturation of mobile business is also a huge hazard for the company's development in the existence of strong competitors like Apple.

4 P's of Marketing
Swot Analysis

Org uses quality items and has a rather rich portfolio which caters to different sectors. LCD and mobile phones are the biggest products of Org, whereas DRAM is also not far behind in comparison of them.

• Laptops.
• Mobile phones.
• Air conditioning system.
• Computer.
• Hard disks.
• Washing machines.
• Refrigerators.
• Video cameras.
• Microwaves.
• Flash memory.


Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis utilizes both market competitive and market skimming pricing methods for its wide array of items. In competitive pricing it changes the rate according to the competition in order to gain benefit, whereas, it uses market skimming method where the product has an included value and by selling a couple of items it can reach break-even.


It has among the best supply chain networks, with retail suppliers, their own sole suppliers, E commerce channels like Amazon etc. All its products are prompt supplied to the selling location/ provided to the consumers straight in case of online order.

Vrio Analysis
It wasn't a widely known company outside of Korea till 1993. But the management initiative taken by their CEO has actually pushed them to market more efficiently outside the borders and now it has actually gotten in the league of top 25 business in the world in simply 9 years. This is an amazing accomplishment in spite of the continuous arguments among the managers about embracing marketing practices. It uses both offline & online channels of promotion to market their products. Paid product ads, social promotion and digital ads are uses to develop awareness about Organization products.

Worth Chain Analysis.

It's an analytical structure for recognizing organisation activities that add value or competitive advantage for the business.

Incoming Logistics.

For its inbound logistics it owns numerous logistics firms as it subsidiaries. It looks after its suppliers and develops a harmonious relationship with them and even decreased their payment cycles to improve this relationship even more which adds value to their chain network.


Corporation's core competency is its mass making it produces 90% of its products internal. Divided into three different divisions its operations are specifically IT & Mobile Communications, Gadget Solutions and Customer Electronic Devices. It is keeping operation hubs worldwide to even more include value to its value chain network.

Outbound Logistics.

Its outbound logistics system efficiency is among the main reasons Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis has the ability to take on Apple. Enterprise's own Electronic Logitec system plays a major role in the outgoing logistics operations. It even performs the jobs of collection of payment, settling insurance claims, etc. on behalf of Corporation.

Marketing and Sales.

Bring in target consumer attention towards the item is done through marketing and sales to interact with them the worth and competitive benefit the item offers. Timberjack Parts Packaged Software Selection Project 2 Case Study Help advertising budget plan is continually rising because they started their repositioning globally and will continue to do so as they are continually seeking to broaden and invest in high possible development markets. The budget plan is invested in events, print and media ads, public relations and so on.

Company put their consumers at the leading and constantly make every effort to provide unmatchable customer service standards. By including a direct support line to call them 24 hours they have actually further increased the added value of Corporation service.


Timberjack Parts Packaged Software Selection Project 2 Case Study Help has diversified market segmentation, based upon its provision of vast array of products to large number of customers. Enterprise target customer sectors can be divided into 3 categories i.e. Timberjack Parts Packaged Software Selection Project 2 Case Study Solution IT and Mobile Communications, Org Customer Electronic Devices and Corp Gadget services.


Timberjack Parts Packaged Software Selection Project 2 Case Study Solution geographic segmentation is based upon two criteria i.e. region and density. Organization serves about 80 countries worldwide with its products provided to Urban in addition to Backwoods of the nation. The Organization is also growing its worldwide existence and the business's flexibility in locating its plants motivates global expansion of Org.


Organization produces products that can be used by both males and women. The target customers for Corp IT and mobile communication items have an age variety of 18-65 with bulk at a young or freshly wed life cycle stage. Apart from it, Corp Consumer Electronic devices are targeted to a client segment with an age variety of 25-65.


The psychographic segmentation of Timberjack Parts Packaged Software Selection Project 2 Case Study Help s based upon the social class and the lifestyle of the customer. Corporation target customers on the basis of social class are mainly upper middle, middle and working class clients, as Organization offer items like cell phones very little cheaper i.e. Motorola along with very little pricey i.e. Apple. It provides quality products to middle level customers at a somewhat high cost than others targeting the very same sector.


Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis majority target clients have unique behavioural qualities. It has consumers with an ambitious, stylish and figured out character with moderate level of commitment towards the brand. Its customers have some degree of shift towards other distinguished brands i.e. Apple. The majority of Business consumers want quality as well as cost control. Due to the fact that of its moderate rates with a degree of quality, they are brought in towards Enterprise.

Quantitative analysis.

Sales of Org has increased remarkably from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net profit of.48 billion $ to 5.9 billion $. It has likewise decreased its debt from 15 billion $ to 4.6 billion $. Digital media is the biggest selling classification of Enterprise with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales. Since of the high overhead cost, revenues/ sales are increasing but net earnings is not increasing accordingly. New expansions and employing's were the main factor of the boost in the overhead expenses, with china presently not offering any revenue to Organization, however there is so much potential in the current market with 75 % yet to be checked out.

Qualitative analysis.

Whereas, the core strength of the company is presently making but long gone are those days when good products were selling themselves. Kim has already begun to enhance the marketing activities of Corporation and very quickly it will end up being one of its core strength like producing if not better.



Enterprise runs designs, produces and sell a large portfolio of consumer electronics. It operates in an exceptionally competitive environment and has effectively positioned itself as the maker of quality products. The answer is yes.


As, said previously that Timberjack Parts Packaged Software Selection Project 2 Case Study Solution operates in an extremely competitive environment, which indicates all the companies have comparable items. So, the answer for rarity is no.


Due to the nature of the market, it is really simple for competitors to comprehend the performance of the products and quickly make their own designs. Yes, Org is only behind IBM in registering brand-new patents annually, however the benefit is really short-term in this industry.


Chairman Lee has completely turn-around Organization, from going nearly bankrupt throughout the Asian monetary crisis of 1997 to the top 25 company worldwide. Absolutely yes there appertains company in the company and the results speak for themselves.

External Ecological Analysis

PESTLE Analysis


Being an international brand spread practically in every country worldwide, bulk of the environments like U.S.A., Europe, China and so on, are very conductive for its operations. It faces some political pressures in less industrialized nations where law and order scenario is not good. Latin American, African and some Asian nations fall in this classification, where political instability do have a result on Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis operations.


Buying power of customers is vital for companies like Corp to succeed and grow. Emerging markets like India, middle-eastern nations etc. provide development opportunities, whereas, due to economic crisis even the clients of industrialized countries suffer terribly. For this reason it is extremely important for the company to keep an eye on the ongoing financial situation of the country before getting in the marketplace.


Multinational business have to deal with various social and cultural concerns throughout its operations in a foreign nation. Enterprise has actually also faced lots of concerns however have actually adopted to the local environments of most of the nations remarkably well. It has actually tailored its products, practices, policies etc. appropriately in order to be successful.


With an annual expense of 2.4 billion dollars in Research & Development, and with constant ingenious product launches, Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis is one of the leading innovative companies of the world. With a clear objective to be ahead of the rest when it pertains to technological improvements, Company has actually increased to the no 25 of the leading effective companies of the world.


Each nation has their own laws and policies, being an international business Business need to strictly follow those laws in their jurisdictions. Failure to do so, will result in severe legal effects. It has to study or work with a local law specialist before starting its operations in a specific nation.


With the increasing awareness amongst customers about the environmental & ethical infractions of business, Company needs to ensure that it follows all the security standards. Ecological damages, ethical misbehaviors are not appropriate and in some countries the consequences can be really serious. On the other hand it needs to do some Corporate Social Duty practices to reveal the residents that it appreciates their environment and people.

Porter's 5 Forces

Danger of Alternative

Threat of alternative for Org's each product category is quite significant. Elements for high hazard of alternative for Timberjack Parts Packaged Software Selection Project 2 Case Study Solution Smart device consist of the presence of high number of providers and Market saturation in developed countries, which make the cost of switching for consumers nearly absolutely no. Along with it, Business printing services products are threatened by the increasing destination of consumers towards cloud storage.

Competition Amongst Existing Firms:

The rivaly amongst Corporation and its close rivals is intense. The major reason behind this is the approach of market saturation in different number of item classifications, forcing Corp to present more innovative functions in existing items and new ingenious products to preserve its growth. The significant competitors for Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis samrtphones include Apple, Motorola, LG, Nokia, Huawei, OPPO etc.

Timberjack Parts Packaged Software Selection Project 2 Case Study Help has a huge supply chain consisting of about 2700 suppliers throughout the world.( Company Sustainability Report, 2016) Provider's bargaining power for Org is low as Corp runs economies of scale and its orders are of potential size and worth. These big orders enable Org to work out rates with its suppliers. Due to incapability of Corp to construct its own software, it has to outsource its software application advancement to Google, which becomes a possible provider of software application for Corporation, resulting in high bargaining power of Google. In many of Timberjack Parts Packaged Software Selection Project 2 Case Study Help has a power to negotiate prices, however it supply considerable costs to its providers to develop a strong supply chain and to have strong relationships with its providers.

Bargaining Power of Buyers:

Negotiating power of buyers for various number of item classifications of Business is extreme. Among the aspect causing the extreme bargaining power is the schedule of a great deal of competitors in practically each product category i.e. competitors of Business Smartphone, with an extremely little differentiation. The high availability of suppliers of Smartphones with minimum differentiation, make the changing cost for buyers practically absolutely no, hence increasing the bargaining power of purchasers. Market saturation in most of the item classifications likewise make the bargaining power of buyers more intense in for Timberjack Parts Packaged Software Selection Project 2 Case Study Help. In spite of igh bargaining power Corporation is rather efficient in offering its products at a higher rate than much of its rivals, due to high-end quality item and a reasonable brand name image.

Hazard of New Entrants:

Danger of new entrants for Corp is rather low. Among the major factor for low risk of new entrants is the high competition in the industry. The requirement of huge quantity of capital to go into in the marketplace is also among the prospective barrier to entry. Together with it, requirement of big expertise and research and advancement expenses for survival in the industry also make brand-new entrants hesitant to go into in the marketplace. Market saturation is likewise one of the barrier of entry in innovation market. High bargaining power of providers force the gamers in the market to charge as low costs as possible and this can only be accomplished by production efficiency. New companies, in bulk cases, lack the production effectiveness, for this reason increasing the threats for entryway in the innovation market.

Competitive Analysis

Venture's high item diversification offers it differentiation from its rivals. Unlikely to its close competitors including Sony, Intel and Nokia, who focus bulk on a single product classification with Sony focusing on consumer electronic devices, Nokia on cell phones and Intel on chips, Timberjack Parts Packaged Software Selection Project 2 Case Study Solution had a big R&D costs on all of its item categories which allow the business to make potential income from sales of nearly all of its items.

The business ranks first in 4 product classifications i.e. DRAM Chips, LCD Displays, Cinema Televisions and Microwave ovens, in terms of global market share, among 8 various item categories. Enterprise was the worldwide leader in making DRAM, SRAM and NAND flash chips. Enterprise earnings from chips was less than Intel however its profits from chips was growing much faster than Intel and has grown close to the earnings levels of Intel, as offered in the case Display 2.

Together with the chips Venture mobile market was likewise flourishing at a high rate than its competitors i.e. Motorola and Nokia. Corp's cell phone's sales growth was 51% as compare to Motorola with only 4% and Nokia with no sales growth. The significant reson behind Org's high growth despite of greater costs than Nokia and Motorola was the business's high-end quality cell phones.

Business was likewise profiting from increasing market share of high-end LCDs as given in case Display 3. The major factor, making the company make it possible for to avail the opportunity is its mass production at low cost. Sony was the biggest rival for Timberjack Parts Packaged Software Selection Project 2 Case Study Help in LCD market, nevertheless, it had actually also started joint venture with Org in 2003 for LCD producing, minimizing the competition for Company.

Porter's Competitive Strategy

Low Expense Management method of porter is fully implemented by Business the way they attain economies of scale by strengthening their core proficiencies of manufacturing. They constantly bring something ingenious and new whether it's a service or a product.


Alternative Service 1

The Chief Marketing Officer (CMO) of Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis would create a new brand name image by targeting the younger generation of the specific nation. As, particularly cellphones of Corp are popular among the more youthful group.


1. It is the best method to construct Consumer Life time Worth (CLV) by creating a long-term relationship with customers. Build loyalty through providing value and reap the benefits for long-lasting, as research study has actually revealed it is more affordable to keep current clients than to draw in brand-new ones.
2. Another pro of this alternative is that word of mouth spread faster amongst more youthful individuals and which in turn will bring in brand-new clients for my items.


1. Old customers who were related to Business prior to might not like this brand-new image the company is trying to portray.
2 It will sustain more expenses to reposition some items and it may not even bring success as the patterns alter really quickly among the younger group.

Alternative service 2.

Venture has actually made manufacturing its core competency for the most part of their organisation and due to which its supervisors are not scared to fully step out of their comfort zone. It would be done by arranging training workshops throughout which significance of marketing will be taught and numbers will be provided. Failure to get the passing ratings will get demoted. Marketing environment should be developed internally initially as genuine marketing starts inside the corporation.


1. Its pro will be that all the marketing technique supporters will come out and likewise the opposite ones.


2. Its con can create a really unhealthy environment in the workplace, as individuals often resist modification due to the fact that they fear it.

Determine the best option

First option is the very best as it plainly has more pros because when a Customer Life time Worth is built the business will benefit from it till that client lives and has buying power also. Plus, our target consumers are the more youthful generation which are bound to live longer than the present old age individuals. Organization's main objective is to create commitment amongst its consumers and make them repurchase it from them and even purchase their different items.

Implementation Plan

• Targeting more youthful generation through social marketing, developing a link with them like Pepsi make with music. And set the expectations attainable and reasonable.
• A team consisting of best marketing and sales professionals need to be assemble, and both views ought to be considered before securing the resources required to execute the strategy.
• Thorough interaction of the plan should be done as it is very essential for everybody to be on the same page to make it work.
• Jobs and timelines ought to be build and communicated appropriately to each individual accountable.
• The supervisor should utilize a dashboard which shows the development of all the tasks which have been done or about to be done and by whom.
• The manager ought to monitor and keep a consistent examine the private and total performance.
Due to the fact that any brand-new pattern or policy might come in due to which all the things already prepared have to be changed, • Everybody ought to be ready to adapt midway. It's better to have contingency plans currently prepared.
• At the end of the project the supervisor ought to interact the results and if successful must celebrate with the group.

Budget plan

The M-net program exposed engaging analysis about the low and high growth potential areas and how much marketing spending plan should be designated accordingly. This change the budget allocation of different nations and many managers were dissatisfied and argued however the analysis done by the program was precise and showed figures like The United States and Canada and Russia growth possible warranted a 35% allocation while they were getting 45%. Whereas, China and Europe should be receiving 42% however were rather provided 31%. It actually helped to relatively disperse the resources and record more consumers by investing more on advertisements on the high growth potential areas of the world.

Timberjack Parts Packaged Software Selection Project 2 Case Study Solution is a top 25 business on the planet now and plans to get ahead of Sony who sits presently at no. 20. Its consistent investment in R&D and innovative practices have actually propelled them to new heights however for them its' just the start and they want to be amongst the leading 3 brands on the planet. They totally turnaround from practically going bankrupt throughout the Asian Financial Crisis to a world prominent brand name, known for quality and development. Their value chain and their core proficiency their production capability, along-with worldwide brand image structure have seen their sales go from 16 to 44.6 billion $ from 1997-- 2002. With more expansion in China and other emerging markets those numbers will only increase even more in the future. Their marketing efforts need to be directed towards younger demographic in the middle of the internal arguments about marketing and must create Client Lifetime Worth as it will not only provide advantages now however will continue to reap it till the consumer life time. As the cost of maintaining the client is more affordable than attracting a brand-new one.