Timberjack Parts Packaged Software Selection Project 2 Harvard Case Study Analysis

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Timberjack Parts Packaged Software Selection Project 2 Case Study Solution & Analysis


Historically, the company's core consumers consist of the Original Equipment Manufacturers (OEMs), which used to sell Timberjack Parts Packaged Software Selection Project 2 Case Study Help products withtheir own brand name. Its consumer circle consists of Original Equipment Manufacturers (OEMs), who utilized to sell Samsung products with their own brand name. He rearranged Samsung as a global brand and educated his divisional managers to comprehend marketing and its importance.

Problem Declaration

Samsung's transition from a product based to a marketing business is not going as efficiently as planned.Overcoming the reluctance of divisional managers to integrate marketing efficiently is still a significant difficulty. Producing a consistent brand name identity across the whole world and using marketing techniques that best fits the regional culture is no easy job. The M-net program analysis have actually been actually valuable in identifying the high and less potential growth areas, but allocation of resources appropriately is not well gotten amongst the managers. There is no consensus among the hierarchy regarding the very best matched future technique.

Situational Analysis

Yun had a quite clear photo in his mind about how Timberjack Parts Packaged Software Selection Project 2 Case Study Solution can transform from a low end to a high end item service provider. He knew that change can just be done through positioning Samsung as a company offering high-end items and this could just be done through high level of marketing.

In spite of having a clear vision about how to construct Samsung brand name, with a prospective support of its executives, Yun dealt with several marketing obstacles in early years of its efforts.

Among the marketing difficulties for Yun was the perceptions of executives about the value of marketing. They considered marketing and selling as same tools and believed that quality products do not needed marketing for increasing sales. As their focus towards marketing was quite low in their previous service practices, and the existing marketing requirement was excessive high, the gap was too wider and to fill this gap with wrong perceptions about marketing was quite difficult for Yun.

Along with it the product variety of the business was increasing with the ripening of brand-new product ideas by the R&D sector of Samsung. Yun had a difficulty to perform marketing preparation and to develop marketing budgets for existing as well as for new items from the very beginning, and this would take a big time.

A big shift would be required in existing marketing expenses to develop the Samsung brand name. This would result in increased marketing expenditures for Samsung and might disturb the administration concerning increased costs, as they were hesitant to marketing expenses formerly and an abrupt huge shiftwould make them disturb.

Internal Analysis
SWOT Analysis

Timberjack Parts Packaged Software Selection Project 2 Case Study Help strengths lie in its huge item portfolio. Samsung has largest number of patents in the industry with total number of 15499 patents approved in US( USP).

Another strength of Timberjack Parts Packaged Software Selection Project 2 Case Study Help is its capability to establish innovative products at a continuous rate. It significant shows for the innovation and product developing of Samsung is that the company has received many awards for its innovation and item design.

Unlike Apple and other rivals, Samsung is concentrated on producing gadgets which can be easily incorporated with any kind of open source Os (OS) and software. This offers Samsung an edge over Apple gadgets.

Samsung's ability to produce luxury products at low cost of production is likewise one of the significant strength of Samsung as it enables the business to record more market by supplying quality items with expense control.


Timberjack Parts Packaged Software Selection Project 2 Case Study Help weak points are concealed in the company's dependence on outsourcing software for its devices due to business's inability in establishing software, unlike Sony. Samsung also has low revenue margins as compare to Apple due to substantial distinction in the costs of Apple and Samsung with a much lower difference in quality. The diverse focus of the business due to a great deal of products in its portfolio, result in the less efficient production and make the company not able to charge higher costs like Apple. The business is likewise ineffective in managing its patents and frequently faces the problem of patent violation.


Opportunities for Samsung depend on the growing Smart device market and the business's effectiveness in the market. It can increase its market share and revenues from mobile phone as the company is quite efficient in cell phone market. Samsung presently runs in about 80 nations and the company has an opportunity to increase its geographical expansion by moving towards more emerging markets outside Asia. Samsung can move towards acquisitions to get patents. It would make it possible for the company to increase its item portfolio with a boost in its wealth.


The vibrant market environment of innovation industry position a severe hazard on Samsung's survival and require the company to spend much of its earnings share on R&D in order to make it through in the long run. The market saturation in industrialized countries i.e. saturation of mobile company is also a huge risk for the business's growth in the presence of strong competitors like Apple.

4 P's of Marketing


Samsung provides quality items and has a rather abundant portfolio which caters to various sectors. LCD and mobile phones are the most significant items of Samsung, whereas DRAM is likewise not far behind in contrast of them.

• Laptops.
• Mobile phones.
• Air conditioner.
• Personal computers.
• Hard disks.
• Washer.
• Fridges.
• Video cameras.
• Microwaves.
• Flash memory.


Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis utilizes both market competitive and market skimming rates methods for its wide range of products. In competitive prices it adjusts the price according to the competition in order to gain benefit, whereas, it uses market skimming technique where the product has actually an included value and by selling a couple of products it can reach break-even.


It has one of the very best supply chain networks, with retail suppliers, their own sole suppliers, E commerce channels like Amazon and so on. All its products are timely supplied to the selling location/ delivered to the clients directly in case of online order.


It uses both offline & online channels of promo to market their items. Paid item ads, social promo and digital ads are uses to produce awareness about Samsung products.

Value Chain Analysis.

It's an analytical framework for identifying company activities that include worth or competitive benefit for the company.

Inbound Logistics.

For its inbound logistics it owns numerous logistics companies as it subsidiaries. It looks after its providers and develops a harmonious relationship with them and even lowered their payment cycles to enhance this relationship further which adds worth to their chain network.


Samsung's core competency is its mass making it produces 90% of its items in-house. Divided into three various departments its operations are specifically IT & Mobile Communications, Gadget Solutions and Customer Electronics. It is maintaining operation centers worldwide to even more add value to its value chain network.

Outbound Logistics.

Its outbound logistics system efficiency is one of the primary reasons Timberjack Parts Packaged Software Selection Project 2 Case Study Help is able to compete with Apple. Samsung's own Electronic Logitec system plays a major role in the outbound logistics operations. It even carries out the tasks of collection of payment, settling insurance claims, etc. on behalf of Samsung.

Marketing and Sales.

Bring in target consumer attention towards the product is done through marketing and sales to interact with them the value and competitive advantage the item uses. Timberjack Parts Packaged Software Selection Project 2 Case Study Solution marketing budget plan is continually on the rise since they began their rearranging worldwide and will continue to do so as they are continually looking to invest and broaden in high prospective development markets. The spending plan is invested in events, print and media ads, public relations etc.

Samsung put their clients at the leading and constantly strive to deliver unmatchable consumer service requirements. By adding a direct assistance line to call them 24 hours they have further increased the included value of Samsung service.


Timberjack Parts Packaged Software Selection Project 2 Case Study Help has diversified market division, based upon its provision of wide variety of items to large number of consumers. Samsung target consumer sectors can be divided into 3 categories i.e. Timberjack Parts Packaged Software Selection Project 2 Case Study Solution IT and Mobile Communications, Samsung Consumer Electronic Devices and Samsung Device solutions.


Timberjack Parts Packaged Software Selection Project 2 Case Study Solution geographic segmentation is based upon two requirements i.e. area and density. Samsung serves about 80 nations worldwide with its items provided to Urban along with Rural areas of the country. The Samsung is likewise growing its worldwide presence and the company's flexibility in finding its plants motivates worldwide growth of Samsung.


The demographic division of Timberjack Parts Packaged Software Selection Project 2 Case Study Help is based upon gender, age, life-cycle stage and profession. Samsung produces products that can be used by both women and males. The target consumers for Samsung IT and mobile communication items have an age series of 18-65 with bulk at a young or recently wed life process phase. They are primarily students, specialists and workers. Apart from it, Samsung Consumer Electronic devices are targeted to a customer sector with an age series of 25-65. They are primarily staff members and professionals. Nevertheless Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis Gadget Solutions are targeted at students, workers and specialists with an age range of 25-65.


The psychographic division of Timberjack Parts Packaged Software Selection Project 2 Case Study Help s based upon the social class and the life style of the customer. Samsung target consumers on the basis of social class are mainly upper middle, middle and working class clients, as Samsung offer items like cellular phone very little cheaper i.e. Motorola in addition to very little pricey i.e. Apple. It supplies quality products to middle level customers at a somewhat high rate than others targeting the exact same segment.


Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis bulk target customers have special behavioural qualities. They are attracted towards Samsung due to the fact that of its moderate costs with a level of quality.

Quantitative analysis.

Sales of Timberjack Parts Packaged Software Selection Project 2 Case Study Help has actually increased amazingly from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net revenue of.48 billion $ to 5.9 billion $. Digital media is the largest selling category of Samsung with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales.

Qualitative analysis.

Whereas, the core strength of the company is presently making but long gone are those days when excellent items were offering themselves. Kim has actually currently begun to enhance the marketing activities of Samsung and extremely soon it will end up being one of its core strength like making if not better.



Samsung runs designs, manufactures and offer a large portfolio of customer electronic devices. It operates in an extremely competitive environment and has effectively placed itself as the maker of quality products. The response is yes.


As, stated earlier that Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis operates in a highly competitive environment, which means all the business have similar products. So, the response for rarity is no.


Due to the nature of the industry, it is very simple for competitors to comprehend the functionality of the items and quickly make their own designs. Yes, Samsung is only behind IBM in signing up brand-new patents each year, however the advantage is very short-term in this industry.


Chairman Lee has completely turn-around Samsung, from going almost insolvent during the Asian monetary crisis of 1997 to the leading 25 company on the planet. Absolutely yes there is proper organization in the company and the outcomes speak for themselves.

External Ecological Analysis

PESTLE Analysis


Being a multinational brand name spread almost in every country worldwide, majority of the environments like U.S.A., Europe, China and so on, are really conductive for its operations. Nevertheless, it deals with some political pressures in less developed countries where order scenario is not good. Latin American, African and some Asian nations fall in this category, where political instability do have an impact on Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis operations.


Purchasing power of customers is crucial for companies like Samsung to grow and prosper. Emerging markets like India, middle-eastern nations and so on offer growth chances, whereas, due to economic crisis even the consumers of industrialized nations suffer terribly. Hence it is very crucial for the company to watch on the continuous financial circumstance of the country before getting in the marketplace.


Multinational business have to deal with various social and cultural problems during its operations in a foreign country. Samsung has actually likewise dealt with many problems however have embraced to the regional environments of the majority of the countries exceptionally well. It has tailored its products, practices, policies etc. accordingly in order to be successful.


With a yearly expenditure of 2.4 billion dollars in Research study & Advancement, and with continuous innovative product launches, Timberjack Parts Packaged Software Selection Project 2 Case Study Solution is one of the leading ingenious business of the world. With a clear objective to be ahead of the rest when it concerns technological developments, Samsung has actually risen to the no 25 of the leading successful business of the world.


Each nation has their own laws and policies, being a multinational company Samsung need to strictly follow those laws in their jurisdictions. Failure to do so, will result in serious legal effects. It has to study or employ a local law specialist prior to beginning its operations in a particular country.


With the increasing awareness among customers about the ecological & ethical infractions of business, Samsung has to guarantee that it follows all the safety guidelines. Environmental damages, ethical misbehaviors are not acceptable and in some countries the effects can be really extreme. On the other hand it needs to do some Corporate Social Duty practices to show the locals that it cares about their environment and people.

Porter's 5 Forces

Hazard of Substitution

Danger of replacement for Samsung's each item category is rather significant. Aspects for high hazard of alternative for Timberjack Parts Packaged Software Selection Project 2 Case Study Help Smartphone consist of the presence of high number of suppliers and Market saturation in developed nations, which make the expense of switching for customers nearly zero. Along with it, Samsung printing services items are threatened by the increasing tourist attraction of consumers towards cloud storage.

Competition Amongst Existing Firms:

The rivaly amongst Samsung and its close competitors is extreme. The significant factor behind this is the method of market saturation in various number of product classifications, forcing Samsung to introduce more innovative features in existing items and new ingenious items to maintain its development. The significant rivals for Timberjack Parts Packaged Software Selection Project 2 Case Study Solution samrtphones consist of Apple, Motorola, LG, Nokia, Huawei, OPPO and so on.

( Samsung Sustainability Report, 2016) Provider's bargaining power for Samsung is low as Samsung runs economies of scale and its orders are of potential size and worth. Due to incapability of Timberjack Parts Packaged Software Selection Project 2 Case Study Solution to build its own software, it has to outsource its software application development to Google, which becomes a prospective supplier of software for Samsung, resulting in high bargaining power of Google.

Bargaining Power of Purchasers:

Market saturation in many of the item classifications likewise make the bargaining power of purchasers more intense in for Samsung. In spite of igh bargaining power Samsung is rather capable of offering its items at a higher rate than much of its competitors, due to high end quality product and a reasonable brand name image.

Hazard of New Entrants:

Threat of brand-new entrants for Timberjack Parts Packaged Software Selection Project 2 Case Study Help is rather low. Along with it, requirement of huge know-how and research study and development expenditures for survival in the industry likewise make brand-new entrants hesitant to go into in the market. Market saturation is also one of the barrier of entry in technology industry.

Competitive Analysis

Samsung's high product diversification supplies it differentiation from its competitors. It is one of the three top brands by market share. Unlikely to its close competitors consisting of Sony, Intel and Nokia, who focus majority on a single product category with Sony concentrating on customer electronic devices, Nokia on mobile phone and Intel on chips, Samsung had a big R&D spending on all of its product classifications which make it possible for the company to earn potential earnings from sales of nearly all of its products. (See Exhibition) However, due to the large item range the business deals with high variety of competitors.

The company ranks initially in 4 product categories i.e. DRAM Chips, LCD Displays, Big Screen Televisions and Microwave ovens, in regards to worldwide market share, amongst 8 various item classifications. Samsung was the global leader in manufacturing DRAM, SRAM and NAND flash chips. Samsung earnings from chips was less than Intel however its earnings from chips was growing quicker than Intel and has grown close to the income levels of Intel, as provided in the case Exhibit 2.

Along with the chips Samsung mobile market was likewise flourishing at a high rate than its rivals i.e. Motorola and Nokia. Samsung's mobile phone's sales growth was 51% as compare to Motorola with only 4% and Nokia with zero sales growth. The major reson behind Samsung's high growth despite of greater prices than Nokia and Motorola was the company's high-end quality mobile phone.

Samsung was likewise reaping the benefits from increasing market share of high-end LCDs as given in case Exhibition 3. The major reason, making the business make it possible for to get the opportunity is its mass production at low expense. Sony was the greatest rival for Timberjack Parts Packaged Software Selection Project 2 Case Study Analysis in LCD market, however, it had actually also begun joint endeavor with Samsung in 2003 for LCD producing, decreasing the competition for Samsung.

Porter's Competitive Method

Low Expense Management technique of porter is completely executed by Samsung the way they achieve economies of scale by reinforcing their core proficiencies of production. They always bring something innovative and brand-new whether it's a service or an item.


Alternative Option 1

The Chief Marketing Officer (CMO) of Timberjack Parts Packaged Software Selection Project 2 Case Study Solution would create a brand-new brand name image by targeting the more youthful generation of the particular country. As, especially mobile phones of Samsung are very popular among the younger market.


1. It is the best method to build Client Life time Worth (CLV) by creating a long-lasting relationship with consumers. Develop commitment through delivering value and profit for long-term, as research has revealed it is much cheaper to retain present clients than to draw in brand-new ones.
2. Another pro of this alternative is that word of mouth spread more quickly amongst more youthful people and which in turn will generate new consumers for my items.


1. Old customers who were connected with Samsung prior to may not like this new image the company is trying to depict.
2 It will sustain more expenditures to rearrange some items and it may not even bring success as the patterns alter extremely rapidly among the younger group.

Alternative solution 2.

It would be done by setting up training workshops during which value of marketing will be taught and numbers will be given. Marketing environment must be created internally initially as real marketing begins inside the corporation.


1. Its pro will be that all the marketing approach advocates will come out and also the opposite ones.


2. Its con can create a very unhealthy environment in the workplace, as people typically resist modification because they fear it.

Recognize the very best alternative

First alternative is the best as it clearly has more pros because when a Consumer Life time Value is developed the business will profit from it till that customer is alive and has purchasing power too. Plus, our target clients are the younger generation which are bound to live longer than the present aging people. Nonetheless, Samsung's main objective is to produce commitment among its consumers and make them bought it from them and even buy their different products also.

Implementation Strategy

• Targeting more youthful generation through social marketing, producing a relate to them like Pepsi do with music. And set the expectations achievable and sensible.
• A group including finest marketing and sales specialists need to be put together, and both views need to be taken into account before securing the resources required to implement the plan.
• Thorough communication of the strategy should be done as it is really important for everyone to be on the exact same page to make it work.
• Jobs and timelines must be build and interacted accordingly to each individual responsible.
• The manager should utilize a dashboard which reveals the progress of all the tasks which have been done or about to be done and by whom.
• The supervisor should monitor and keep a constant examine the individual and total performance.
Since any new trend or policy might come in due to which all the things currently prepared have to be changed, • Everybody ought to be ready to adapt midway. It's much better to have contingency plans currently prepared.
• At the end of the campaign the manager must interact the outcomes and if effective must celebrate with the group.

Spending plan

This change the budget allotment of various countries and lots of managers were dissatisfied and argued but the analysis done by the program was precise and revealed figures like North America and Russia growth possible warranted a 35% allocation while they were receiving 45%. It actually helped to fairly distribute the resources and record more customers by spending more on advertisements on the high growth potential regions of the world.


Timberjack Parts Packaged Software Selection Project 2 Case Study Help is a leading 25 business in the world now and plans to get ahead of Sony who sits presently at no. 20. Its continuous investment in R&D and ingenious practices have moved them to brand-new heights however for them its' only the start and they want to be among the top 3 brand names worldwide. They totally turn-around from practically going bankrupt throughout the Asian Financial Crisis to a world renowned brand, understood for quality and innovation. Their value chain and their core competency their manufacturing ability, along-with global brand image structure have seen their sales go from 16 to 44.6 billion $ from 1997-- 2002. With more expansion in China and other emerging markets those numbers will just increase further in the future. Their marketing efforts need to be directed towards younger market amid the internal arguments about marketing and must produce Consumer Lifetime Value as it will not just provide benefits now but will continue to gain it till the customer life time. As the cost of keeping the consumer is more affordable than drawing in a brand-new one.