Triton Energy Ltd Harvard Case Study Analysis

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Triton Energy Ltd Case Study Solution and Analysis


Triton Energy Ltd Case Study Solution is a popular international brand name in innovation market, founded in 1938 by Lee Byung Chul, in South Korea. Triton Energy Ltd deals in a great deal of item categories including Semiconductors, Telecommunications, Digital Media, Digital Appliances and a lot more other electronic items. Historically, the company's core clients include the Original Devices Manufacturers (OEMs), which used to sell Samsung items withtheir own brand. Till early 1990s, the core proficiency of Samsung depend on its low price offerings than its competitors by producing existing items at economies of scale. Its consumer circle includes Original Devices Manufacturers (OEMs), who used to offer Triton Energy Ltd Case Study Analysis items with their own brand. Samsung was not simply known outside Korea. There were also no or little interest in developing the brand name internationally. Marketing budget plan was managed by production department with a prime focus on supplying cheap products.During the 1997 Asian Financial Crisis the company nearly got bankrupt, but with the Vision of Chairman Lee it completely turn its fortune around and in 2002 was noted the leading 25 most valuable business on the planet. When Kim was worked with as a Chief Marketing Officer in 2000 the company was not even noted. He rearranged Samsung as a worldwide brand and informed his divisional supervisors to comprehend marketing and its significance. Now their goal is to arrive 10 by 2005.

Problem Declaration

Samsung's shift from a product based to a marketing company is not going as smoothly as planned.Overcoming the reluctance of divisional managers to incorporate marketing successfully is still a major difficulty. Producing a consistent brand identity throughout the whole world and utilizing marketing strategies that best fits the regional culture is no easy task.

Situational Analysis

Triton Energy Ltd Case Study Solution efforts for constructing its brand across the world was started after introducing the "brand-new management initiative" by Chairman Lee in 1993. The objective was to transform Samsung from an inexpensive OEM to a high value-added item company. To make the vision of Samsung a reality, Chairman Lee selected Yun as a vice chairman in 1997. Yun had a rather clear image in his mind about how Samsung can transform from a low end to a luxury product provider. He knew that improvement can just be done through positioning Samsung as a business providing high-end items and this could just be done through high level of marketing.

In spite of having a clear vision about how to build Samsung brand, with a potential assistance of its executives, Yun dealt with a number of marketing difficulties in early years of its efforts.

Among the marketing challenges for Yun was the perceptions of executives about the worth of marketing. They considered marketing and selling as same tools and thought that quality items do not required marketing for increasing sales. As their focus towards marketing was quite low in their previous business practices, and the present marketing requirement was excessive high, the space was too wider and to fill this space with wrong understandings about marketing was rather tough for Yun.

Along with it the item variety of the business was increasing with the ripening of new item ideas by the R&D sector of Samsung. Yun had an obstacle to perform marketing planning and to develop marketing spending plans for existing as well as for new items from the very beginning, and this would take a big time.

A huge shift would be required in current marketing expenditures to construct the Triton Energy Ltd Case Study Analysis brand name. This would result in increased marketing expenditures for Samsung and might interrupt the administration relating to increased expenditures, as they were reluctant to marketing expenses formerly and a sudden huge shiftwould make them disturb. This might result in decreasing executive support for global marketing. In this situation, Yun faces a challenge for justifying increased marketing expenditures by showing the long term value of huge marketing expenses.

Internal Analysis
SWOT Analysis

Samsung strengths lie in its huge item portfolio. Samsung has largest variety of patents in the market with overall variety of 15499 patents given in United States( USP). Large quantity of R&D spending has enabled the company to grow its item portfolio at a higher rate than its competitors. Triton Energy Ltd Case Study Analysis spent about $13.079 billion on its R&D sector in 2016, which is 7.3% of its overall revenues.

Another strength of Triton Energy Ltd Case Study Help is its capability to develop ingenious products at a continuous rate. It major proves for the development and product designing of Samsung is that the company has received a lot of awards for its innovation and product style.

Unlike Apple and other competitors, Samsung is concentrated on producing gadgets which can be easily integrated with any kind of open source Operating System (OS) and software. This provides Samsung an edge over Apple devices.

Samsung's ability to produce luxury items at low expense of production is also among the major strength of Samsung as it makes it possible for the business to capture more market by providing quality products with cost control.


Triton Energy Ltd Case Study Solution weaknesses are concealed in the company's dependence on outsourcing software for its gadgets due to company's inability in developing software application, unlike Sony. Samsung likewise has low earnings margins as compare to Apple due to big distinction in the rates of Apple and Samsung with a much lesser difference in quality. The varied focus of the company due to large number of products in its portfolio, lead to the less effective production and make the business unable to charge higher prices like Apple. The company is also ineffective in managing its patents and often faces the problem of patent offense.


Opportunities for Samsung depend on the growing Smart device market and the company's efficiency in the market. It can increase its market share and earnings from cellular phone as the business is quite effective in cellular phone market. Samsung currently runs in about 80 countries and the business has an opportunity to increase its geographical expansion by moving towards more emerging markets outside Asia. Samsung can move towards acquisitions to obtain patents. It would make it possible for the company to increase its item portfolio with a boost in its wealth.


The dynamic market environment of innovation market position a serious hazard on Samsung's survival and require the company to spend much of its profits share on R&D in order to survive in the long run. The market saturation in developed nations i.e. saturation of mobile business is likewise a huge danger for the company's growth in the existence of strong competitors like Apple.

4 P's of Marketing


Triton Energy Ltd Case Study Help offers quality items and has a quite rich portfolio which accommodates various segments. The majority of the items are in the leading 3 of their respective markets. LCD and smart phones are the biggest items of Samsung, whereas DRAM is likewise not far behind in contrast of them. Following is the line of product of Samsung:

• Laptops.
• Cellphone.
• Ac system.
• Personal computers.
• Disk drives.
• Washing machines.
• Fridges.
• Electronic cameras.
• Microwaves.
• Flash memory.


Triton Energy Ltd Case Study Analysis utilizes both market competitive and market skimming pricing techniques for its wide variety of products. In competitive rates it changes the cost according to the competitors in order to get benefit, whereas, it uses market skimming strategy where the item has actually an included value and by selling a couple of products it can reach break-even.


It has among the very best supply chain networks, with retail suppliers, their own sole suppliers, E commerce channels like Amazon etc. All its products are timely supplied to the selling location/ delivered to the clients straight in case of online order.


It wasn't a widely known company beyond Korea until 1993. The management effort taken by their CEO has actually pushed them to market more effectively outside the borders and now it has gotten in the league of top 25 companies in the world in just 9 years. This is an amazing achievement despite the ongoing arguments among the managers about embracing marketing practices. It uses both offline & online channels of promotion to market their products. Paid product advertisements, social promotion and digital ads are utilizes to develop awareness about Samsung products.

Value Chain Analysis.

It's an analytical framework for determining organisation activities that add value or competitive benefit for the company.

Incoming Logistics.

For its incoming logistics it owns numerous logistics firms as it subsidiaries. It looks after its suppliers and creates an unified relationship with them and even decreased their payment cycles to enhance this relationship further which adds value to their chain network.


Samsung's core proficiency is its mass making it produces 90% of its products internal. Divided into 3 different divisions its operations are namely IT & Mobile Communications, Device Solutions and Consumer Electronic Devices. It is keeping operation centers worldwide to further add worth to its value chain network.

Outbound Logistics.

Its outbound logistics system performance is one of the primary reasons Triton Energy Ltd Case Study Solution has the ability to take on Apple. Samsung's own Electronic Logitec system plays a major role in the outgoing logistics operations. It even carries out the tasks of collection of payment, settling insurance coverage claims, etc. on behalf of Samsung.

Marketing and Sales.

Drawing in target consumer attention towards the product is done through marketing and sales to communicate with them the value and competitive advantage the product provides. Triton Energy Ltd Case Study Analysis marketing budget plan is constantly rising considering that they started their repositioning worldwide and will continue to do so as they are continuously seeking to broaden and invest in high possible growth markets. The budget is invested in events, print and media ads, public relations and so on.

Samsung put their customers at the leading and continually make every effort to deliver unmatchable consumer service requirements. By including a direct assistance line to contact them 24 hours they have even more increased the added value of Samsung service.


Triton Energy Ltd Case Study Solution has actually diversified market segmentation, based upon its provision of vast array of items to a great deal of customers. Samsung target consumer sectors can be divided into 3 categories i.e. Triton Energy Ltd Case Study Analysis IT and Mobile Communications, Samsung Consumer Electronic Devices and Samsung Gadget services.


Triton Energy Ltd Case Study Help geographic division is based upon 2 requirements i.e. area and density. Samsung serves about 80 countries worldwide with its products provided to Urban along with Rural areas of the country. The Samsung is also growing its global presence and the company's versatility in locating its plants motivates worldwide expansion of Samsung.


Samsung produces products that can be used by both males and females. The target consumers for Samsung IT and mobile communication items have an age range of 18-65 with bulk at a young or newly wed life cycle stage. Apart from it, Samsung Customer Electronics are targeted to a customer section with an age range of 25-65.


The psychographic division of Triton Energy Ltd Case Study Solution s based upon the social class and the lifestyle of the customer. Samsung target clients on the basis of social class are mainly upper middle, middle and working class clients, as Samsung sell items like cellular phone very little cheaper i.e. Motorola in addition to very little costly i.e. Apple. It provides quality products to middle level customers at a slightly high cost than others targeting the very same segment.


Triton Energy Ltd Case Study Help majority target clients have distinct behavioural attributes. It has customers with an enthusiastic, fashionable and identified personality with moderate level of commitment towards the brand name. Its customers have some degree of shift towards other distinguished brand names i.e. Apple. Most of Samsun clients want quality as well as cost control. They are attracted towards Samsung since of its moderate prices with an extent of quality.

Quantitative analysis.

Sales of Triton Energy Ltd Case Study Analysis has actually increased remarkably from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net profit of.48 billion $ to 5.9 billion $. Digital media is the largest selling classification of Samsung with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales.

Qualitative analysis.

Whereas, the core strength of the business is presently making however long gone are those days when good products were selling themselves. Kim has currently begun to enhance the marketing activities of Samsung and really quickly it will end up being one of its core strength like making if not better.



Samsung runs designs, makes and offer a huge portfolio of consumer electronic devices. It runs in an extremely competitive environment and has effectively placed itself as the maker of quality items. The answer is yes.


As, said earlier that Triton Energy Ltd Case Study Analysis runs in a highly competitive environment, which indicates all the business have similar items. So, the response for rarity is no.


Due to the nature of the industry, it is very easy for competitors to understand the performance of the items and easily make their own designs. Yes, Samsung is only behind IBM in registering new patents yearly, however the benefit is really short-term in this industry.


Chairman Lee has completely turn-around Samsung, from going nearly insolvent during the Asian monetary crisis of 1997 to the top 25 company on the planet. Certainly yes there appertains company in the company and the results speak for themselves.

External Environmental Analysis

PESTLE Analysis


Being a multinational brand name spread almost in every country worldwide, majority of the environments like U.S.A., Europe, China etc., are very conductive for its operations. It deals with some political pressures in less industrialized countries where law and order situation is not excellent. Latin American, African and some Asian nations fall in this category, where political instability do have a result on Triton Energy Ltd Case Study Analysis operations.


Purchasing power of customers is important for business like Samsung to grow and prosper. Emerging markets like India, middle-eastern nations etc. provide growth chances, whereas, due to recession even the consumers of developed countries suffer terribly. Thus it is really important for the business to watch on the ongoing financial circumstance of the country before getting in the market.


International business have to face different social and cultural concerns throughout its operations in a foreign country. Samsung has also dealt with many problems but have embraced to the local environments of the majority of the countries remarkably well. It has actually tailored its items, practices, policies and so on appropriately in order to achieve success.


With an annual expenditure of 2.4 billion dollars in Research & Advancement, and with constant ingenious product launches, Triton Energy Ltd Case Study Help is among the leading innovative companies of the world. With a clear mission to be ahead of the rest when it comes to technological advancements, Samsung has risen to the no 25 of the top successful business of the world.


Each nation has their own laws and policies, being a multinational company Samsung need to strictly follow those laws in their jurisdictions. Failure to do so, will lead to serious legal consequences. So, it needs to study or hire a regional law expert prior to starting its operations in a specific nation.


With the increasing awareness among customers about the environmental & ethical violations of companies, Samsung needs to guarantee that it follows all the safety guidelines. Environmental damages, ethical misconducts are not appropriate and in some nations the consequences can be extremely severe. On the other hand it needs to do some Business Social Duty practices to show the residents that it cares about their environment and individuals.

Porter's Five Forces

Risk of Alternative

Threat of alternative for Samsung's each product category is quite considerable. Elements for high threat of replacement for Triton Energy Ltd Case Study Analysis Smartphone consist of the presence of high number of suppliers and Market saturation in industrialized nations, which make the cost of switching for customers nearly zero. Along with it, Samsung printing solutions items are threatened by the increasing destination of consumers towards cloud storage.

Rivalry Amongst Existing Companies:

The rivaly amongst Samsung and its close competitors is intense. The significant reason behind this is the method of market saturation in numerous number of product categories, forcing Samsung to present more ingenious features in existing products and brand-new ingenious products to maintain its growth. The major rivals for Triton Energy Ltd Case Study Help samrtphones consist of Apple, Motorola, LG, Nokia, Huawei, OPPO etc.

Triton Energy Ltd Case Study Solution has a vast supply chain consisting of about 2700 providers across the world.( Samsung Sustainability Report, 2016) Supplier's bargaining power for Samsung is low as Samsung runs economies of scale and its orders are of potential size and worth. These huge orders enable Samsung to negotiate rates with its suppliers. Due to incapability of Samsung to construct its own software application, it has to outsource its software advancement to Google, which ends up being a potential supplier of software application for Samsung, resulting in high bargaining power of Google. Although, in most of cases Samsung has a power to work out prices, however it offer considerable rates to its suppliers to develop a strong supply chain and to have strong relationships with its suppliers.

Bargaining Power of Purchasers:

Haggling power of buyers for different variety of item categories of Samsung is intense. One of the factor resulting in the extreme bargaining power is the accessibility of a great deal of competitors in practically each product category i.e. rivals of Samsung Smart device, with a very little differentiation. The high schedule of providers of Mobile phones with minimum distinction, make the changing expense for purchasers almost zero, thus increasing the bargaining power of buyers. Market saturation in the majority of the product classifications likewise make the bargaining power of purchasers more extreme in for Triton Energy Ltd Case Study Analysis. In spite of igh bargaining power Samsung is quite capable of selling its products at a higher cost than much of its rivals, due to high-end quality product and a reasonable brand image.

Risk of New Entrants:

Risk of new entrants for Triton Energy Ltd Case Study Help is rather low. Along with it, requirement of huge expertise and research study and advancement expenditures for survival in the industry likewise make new entrants unwilling to go into in the market. Market saturation is also one of the barrier of entry in technology industry.

Competitive Analysis

Samsung's high product diversification offers it distinction from its rivals. It is among the three top brand names by market share. Unlikely to its close competitors consisting of Sony, Intel and Nokia, who focus bulk on a single item category with Sony focusing on consumer electronics, Nokia on cell phones and Intel on chips, Samsung had a huge R&D costs on all of its product classifications which allow the business to make prospective revenue from sales of practically all of its items. (See Display) Nevertheless, due to the wide product variety the business deals with high number of rivals.

The business ranks first in 4 item classifications i.e. DRAM Chips, LCD Displays, Cinema Televisions and Microwave ovens, in regards to worldwide market share, amongst 8 different item categories. Samsung was the global leader in manufacturing DRAM, SRAM and NAND flash chips. Although, Samsung earnings from chips was less than Intel but its profits from chips was growing much faster than Intel and has grown near the earnings levels of Intel, as given up the case Exhibit 2.

Along with the chips Samsung mobile market was likewise thriving at a high rate than its rivals i.e. Motorola and Nokia. Samsung's mobile phone's sales development was 51% as compare to Motorola with only 4% and Nokia with no sales growth. The major reson behind Samsung's high growth despite of greater rates than Nokia and Motorola was the company's high-end quality cell phones.

Samsung was likewise reaping the benefits from increasing market share of luxury LCDs as given in case Exhibit 3. The major reason, making the company enable to get the opportunity is its mass production at low cost. Sony was the most significant rival for Triton Energy Ltd Case Study Analysis in LCD market, however, it had actually likewise begun joint endeavor with Samsung in 2003 for LCD making, decreasing the competitors for Samsung.

Porter's Competitive Strategy

Low Cost Management strategy of porter is fully implemented by Samsung the method they attain economies of scale by strengthening their core competencies of manufacturing. Even to the point that their rival SONY chose to form an alliance with them to manufacture for them, since they were unable to take on them on low cost. Differentiation is another strategy well executed by Samsung by continuous financial investment in the R&D and staying ahead of the competition. They always bring something innovative and brand-new whether it's a product or a service.


Alternative Solution 1

The Chief Marketing Officer (CMO) of Triton Energy Ltd Case Study Help would produce a brand-new brand name image by targeting the more youthful generation of the specific nation. As, especially mobile phones of Samsung are incredibly popular among the more youthful demographic.


1. It is the best technique to build Consumer Lifetime Value (CLV) by producing a long-term relationship with clients. Build loyalty through delivering worth and reap the benefits for long-term, as research study has revealed it is more affordable to retain present customers than to draw in brand-new ones.
2. Another pro of this alternative is that word of mouth spread faster among more youthful individuals and which in turn will bring in brand-new clients for my products.


1. Old customers who were associated with Samsung before may not like this new image the company is attempting to portray.
2 It will incur additional costs to reposition some products and it may not even bring success as the trends change really quickly amongst the more youthful market.

Alternative option 2.

Samsung has made manufacturing its core proficiency for the many part of their organisation and due to which its managers are not afraid to totally step out of their comfort zone. It would be done by organizing training workshops during which value of marketing will be taught and numbers will be provided. Failure to get the passing scores will get benched. Marketing environment should be created internally first as real marketing starts inside the corporation.


1. Its pro will be that all the marketing approach fans will come out and likewise the opposite ones.


2. Its con can produce an extremely unhealthy environment in the work environment, as people often withstand change due to the fact that they fear it.

Determine the very best alternative

Option is the finest as it clearly has more pros because once a Consumer Lifetime Worth is built the company will benefit from it till that consumer is alive and has acquiring power. Plus, our target clients are the younger generation which are bound to live longer than the existing old age individuals. Nevertheless, Samsung's main objective is to produce loyalty amongst its consumers and make them repurchase it from them and even purchase their different items too.

Application Plan

• Targeting younger generation through social marketing, producing a link with them like Pepsi finish with music. And set the expectations achievable and realistic.
• A team including best marketing and sales specialists need to be assemble, and both views ought to be considered before protecting the resources needed to implement the plan.
• Thorough communication of the strategy ought to be done as it is very essential for everybody to be on the very same page to make it work.
• Jobs and timelines must be develop and communicated appropriately to each person responsible.
• The manager should utilize a control panel which reveals the development of all the tasks which have been done or about to be done and by whom.
• The supervisor should keep track of and keep a continuous look at the overall and specific efficiency.
Since any brand-new pattern or policy might come in due to which all the things already planned have to be adjusted, • Everybody need to be willing to adapt midway. It's much better to have contingency plans currently prepared.
• At the end of the campaign the supervisor ought to communicate the outcomes and if successful ought to commemorate with the group.

Budget plan

The M-net program exposed engaging analysis about the low and high development potential locations and just how much marketing budget plan need to be designated appropriately. This change the budget allocation of various countries and many supervisors were dissatisfied and argued but the analysis done by the program was accurate and revealed figures like The United States and Canada and Russia development potential warranted a 35% allotment while they were receiving 45%. Whereas, China and Europe must be getting 42% however were instead provided 31%. It truly assisted to fairly disperse the resources and record more customers by investing more on advertisements on the high growth potential regions of the world.


Triton Energy Ltd Case Study Analysis is a leading 25 company in the world now and plans to get ahead of Sony who sits presently at no. 20. Its constant financial investment in R&D and ingenious practices have propelled them to brand-new heights however for them its' just the start and they wish to be amongst the leading 3 brand names in the world. They entirely turn-around from almost going bankrupt during the Asian Financial Crisis to a world popular brand, understood for quality and innovation. Their value chain and their core proficiency their manufacturing capability, along-with international brand image building have actually seen their sales go from 16 to 44.6 billion $ from 1997-- 2002. With further expansion in China and other emerging markets those numbers will only increase even more in the future. Their marketing efforts ought to be directed towards younger demographic amidst the internal arguments about marketing and need to produce Consumer Life time Value as it will not just give them benefits now but will continue to enjoy it till the customer lifetime. As the cost of maintaining the consumer is more affordable than drawing in a brand-new one.