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Walmart Comprehensive Analysis Case Study Analysis is a popular international brand name in innovation industry, founded in 1938 by Lee Byung Chul, in South Korea. Walmart Comprehensive Analysis handle large number of item classifications including Semiconductors, Telecommunications, Digital Media, Digital Appliances and many more other electronic products. Historically, the business's core clients consist of the Original Equipment Manufacturers (OEMs), which used to offer Samsung items withtheir own trademark name. Till early 1990s, the core competency of Samsung lie in its low price offerings than its competitors by making existing products at economies of scale. Its client circle consists of Original Equipment Manufacturers (OEMs), who used to offer Walmart Comprehensive Analysis Case Study Solution items with their own brand name. Samsung was not merely understood outside Korea. There were also no or little interest in building the trademark name globally. Marketing spending plan was managed by production department with a prime focus on providing low-cost products.During the 1997 Asian Financial Crisis the business almost got insolvent, but with the Vision of Chairman Lee it completely turn its fortune around and in 2002 was noted the leading 25 most valuable business in the world. When Kim was hired as a Chief Marketing Officer in 2000 the business was not even listed. He repositioned Samsung as a global brand name and educated his divisional supervisors to comprehend marketing and its importance. Now their goal is to arrive 10 by 2005.

Problem Statement

Samsung's shift from a product based to a marketing business is not going as smoothly as planned.Overcoming the unwillingness of divisional managers to integrate marketing effectively is still a significant obstacle. Producing a consistent brand name identity across the entire world and using marketing techniques that finest fits the regional culture is no simple task. The M-net program analysis have been really useful in figuring out the high and less potential development areas, but allocation of resources accordingly is not well gotten among the supervisors. There is no consensus amongst the hierarchy regarding the very best fit future technique.

Situational Analysis

Yun had a quite clear photo in his mind about how Walmart Comprehensive Analysis Case Study Analysis can transform from a low end to a high end product service provider. He knew that transformation can only be done through placing Samsung as a business offering high-end items and this might just be done through high level of marketing.

In spite of having a clear vision about how to develop Samsung brand, with a potential support of its executives, Yun dealt with numerous marketing challenges in early years of its efforts.

Among the marketing obstacles for Yun was the perceptions of executives about the value of marketing. They thought about marketing and selling as very same tools and thought that quality products do not required marketing for increasing sales. As their focus towards marketing was quite low in their previous business practices, and the current marketing requirement was excessive high, the gap was too wider and to fill this gap with wrong understandings about marketing was rather difficult for Yun.

As stated above, marketing focus was very low in previous practices, for that reason there were no appropriate marketing budgets for each of the product on the portfolio. There was no marketing planning provided for the existing items. Together with it the item variety of the company was increasing with the ripening of brand-new item ideas by the R&D sector of Samsung. Yun had an obstacle to perform marketing preparation and to produce marketing budget plans for existing in addition to for new products from the very start, and this would take a big time.

A huge shift would be needed in current marketing expenditures to build the Walmart Comprehensive Analysis Case Study Help brand. This would lead to increased marketing expenditures for Samsung and could disturb the administration concerning increased expenditures, as they were reluctant to marketing expenditures previously and an unexpected big shiftwould make them disrupt. This could lead to declining executive support for worldwide marketing. In this scenario, Yun faces a challenge for justifying increased marketing costs by demonstrating the long term worth of big marketing expenses.

Internal Analysis
SWOT Analysis

Samsung strengths depend on its big product portfolio. Samsung has largest variety of patents in the industry with total number of 15499 patents given in United States( USP). Large amount of R&D costs has actually enabled the business to grow its product portfolio at a greater rate than its competitors. Walmart Comprehensive Analysis Case Study Solution spent about $13.079 billion on its R&D sector in 2016, which is 7.3% of its total earnings.

Another strength of Walmart Comprehensive Analysis Case Study Help is its capability to develop innovative items at a constant rate. It significant shows for the innovation and product developing of Samsung is that the business has received a lot of awards for its innovation and item design.

Unlike Apple and other competitors, Samsung is focused on producing gadgets which can be quickly integrated with any type of open source Operating System (OS) and software. This provides Samsung an edge over Apple devices.

Samsung's capability to produce luxury products at low expense of production is likewise one of the significant strength of Samsung as it makes it possible for the business to capture more market by offering quality items with cost control.


Walmart Comprehensive Analysis Case Study Analysis weak points are concealed in the business's dependence on outsourcing software for its gadgets due to business's failure in developing software application, unlike Sony. Samsung also has low earnings margins as compare to Apple due to big difference in the rates of Apple and Samsung with a much lower distinction in quality. The varied focus of the company due to large number of items in its portfolio, lead to the less effective production and make the business not able to charge higher prices like Apple. The company is also inefficient in handling its patents and frequently faces the problem of patent violation.


Opportunities for Samsung depend on the growing Mobile phone market and the business's performance in the market. It can increase its market share and incomes from cellular phone as the company is rather effective in smart phone market. Samsung currently runs in about 80 nations and the company has an opportunity to increase its geographical expansion by moving towards more emerging markets outside Asia. Samsung can move towards acquisitions to acquire patents. It would make it possible for the company to increase its item portfolio with a boost in its wealth.


The dynamic industry environment of innovation industry present an extreme danger on Samsung's survival and force the company to invest much of its incomes share on R&D in order to endure in the long run. The marketplace saturation in developed countries i.e. saturation of mobile business is likewise a huge danger for the business's development in the presence of strong rivals like Apple.

4 P's of Marketing


Samsung provides quality products and has a quite rich portfolio which caters to different sectors. LCD and mobile phones are the most significant products of Samsung, whereas DRAM is likewise not far behind in comparison of them.

• Laptops.
• Cellphone.
• A/c unit.
• Personal computers.
• Hard disks.
• Washing machines.
• Refrigerators.
• Video cameras.
• Microwaves.
• Flash memory.


Walmart Comprehensive Analysis Case Study Analysis utilizes both market competitive and market skimming rates methods for its wide range of products. In competitive rates it changes the rate according to the competition in order to gain advantage, whereas, it uses market skimming method where the product has an included worth and by selling a few products it can reach break-even.


It has among the very best supply chain networks, with retail distributors, their own sole distributors, E commerce channels like Amazon etc. All its items are timely supplied to the selling place/ delivered to the clients straight in case of online order.


It wasn't a well-known company beyond Korea until 1993. But the management initiative taken by their CEO has pressed them to market more efficiently outside the borders and now it has actually gone into the league of leading 25 business in the world in simply 9 years. This is an exceptional achievement regardless of the ongoing arguments among the supervisors about embracing marketing practices. It utilizes both offline & online channels of promo to market their products. Paid item ads, social promo and digital advertisements are utilizes to develop awareness about Samsung items.

Value Chain Analysis.

It's an analytical framework for recognizing organisation activities that include value or competitive advantage for the business.

Inbound Logistics.

It has one of the most efficient and efficient supply chain network and has more than 2700 suppliers throughout numerous markets all over the world. Nearly 80% of which is based in Asia and the staying all over the world. For its inbound logistics it owns different logistics companies as it subsidiaries. It takes care of its suppliers and produces a harmonious relationship with them and even lowered their payment cycles to enhance this relationship further which includes value to their chain network.


Samsung's core proficiency is its mass making it produces 90% of its products in-house. Divided into 3 different divisions its operations are specifically IT & Mobile Communications, Device Solutions and Customer Electronics. It is keeping operation hubs worldwide to further include worth to its value chain network.

Outbound Logistics.

Its outgoing logistics system performance is one of the main reasons Walmart Comprehensive Analysis Case Study Help is able to take on Apple. Samsung's own Electronic Logitec system plays a significant function in the outbound logistics operations. It even carries out the jobs of collection of payment, settling insurance claims, etc. on behalf of Samsung.

Marketing and Sales.

Drawing in target client attention towards the product is done through marketing and sales to communicate with them the worth and competitive advantage the product offers. Walmart Comprehensive Analysis Case Study Analysis advertising spending plan is continuously growing given that they began their repositioning worldwide and will continue to do so as they are constantly wanting to invest and broaden in high potential development markets. The spending plan is spent on events, print and media advertisements, public relations and so on.

Samsung Service. Samsung put their consumers at the top and continuously strive to provide unmatchable customer care requirements. As after sales service is ending up being exceptionally essential to keep customers delighted and engaged, they even conduct studies through 3rd parties to learn their consumer's feedback and execute it in the favorable way to reduce or if possible completely eliminate their client concerns. By adding a direct assistance line to call them 24 hr they have even more increased the added worth of Walmart Comprehensive Analysis Case Study Help service.


Walmart Comprehensive Analysis Case Study Analysis has actually diversified market division, based upon its provision of wide variety of items to a great deal of customers. Samsung target consumer sectors can be divided into 3 categories i.e. Walmart Comprehensive Analysis Case Study Solution IT and Mobile Communications, Samsung Customer Electronic Devices and Samsung Gadget services.


Walmart Comprehensive Analysis Case Study Solution geographic segmentation is based upon 2 criteria i.e. region and density. Samsung serves about 80 countries worldwide with its items supplied to Urban along with Rural areas of the nation. The Samsung is also growing its international existence and the business's versatility in locating its plants encourages international expansion of Samsung.


The market division of Walmart Comprehensive Analysis Case Study Solution is based upon gender, age, life-cycle stage and occupation. Samsung produces items that can be utilized by both males and women. The target clients for Samsung IT and mobile communication items have an age variety of 18-65 with bulk at a young or recently wed life cycle phase. They are primarily workers, experts and trainees. Apart from it, Samsung Consumer Electronic devices are targeted to a client segment with an age range of 25-65. They are mainly employees and specialists. However Walmart Comprehensive Analysis Case Study Solution Device Solutions are targeted at trainees, workers and professionals with an age range of 25-65.


The psychographic division of Walmart Comprehensive Analysis Case Study Help s based upon the social class and the lifestyle of the consumer. Samsung target customers on the basis of social class are generally upper middle, middle and working class customers, as Samsung offer items like cellular phone very little less expensive i.e. Motorola along with not much pricey i.e. Apple. It provides quality products to middle level consumers at a slightly high cost than others targeting the exact same segment.


Walmart Comprehensive Analysis Case Study Analysis bulk target consumers have distinct behavioural attributes. They are brought in towards Samsung due to the fact that of its moderate rates with a degree of quality.

Quantitative analysis.

Sales of Walmart Comprehensive Analysis Case Study Help has increased astonishingly from 16 billion $ in 1997 to 44.6 billion $ in 2002, and the net earnings of.48 billion $ to 5.9 billion $. Digital media is the biggest selling category of Samsung with sales of 13.9 billion $, whereas, Telecommunication and Semiconductors sectors both reached 11 billion $ in sales.

Qualitative analysis.

Whereas, the core strength of the company is presently producing but long gone are those days when good items were selling themselves. Kim has currently begun to reinforce the marketing activities of Samsung and really soon it will end up being one of its core strength like making if not better.



Samsung operates designs, manufactures and offer a huge portfolio of consumer electronic devices. It runs in an exceptionally competitive environment and has actually effectively positioned itself as the maker of quality items. The response is yes.


As, stated previously that Walmart Comprehensive Analysis Case Study Analysis runs in a highly competitive environment, which suggests all the companies have comparable products. So, the answer for rarity is no.


Due to the nature of the industry, it is very simple for rivals to understand the functionality of the products and easily make their own designs. Yes, Samsung is just behind IBM in registering brand-new patents yearly, however the advantage is extremely short term in this market.


Chairman Lee has totally turn-around Samsung, from going practically bankrupt throughout the Asian monetary crisis of 1997 to the top 25 business in the world. Definitely yes there is proper organization in the company and the outcomes promote themselves.

External Environmental Analysis

PESTLE Analysis


Being a multinational brand name spread practically in every country worldwide, bulk of the environments like USA, Europe, China etc., are very conductive for its operations. It deals with some political pressures in less industrialized nations where law and order circumstance is not excellent. Latin American, African and some Asian nations fall in this classification, where political instability do have an impact on Walmart Comprehensive Analysis Case Study Analysis operations.


Purchasing power of clients is vital for companies like Samsung to grow and be successful. Emerging markets like India, middle-eastern nations and so on offer development opportunities, whereas, due to economic crisis even the clients of industrialized countries suffer badly. Thus it is really crucial for the company to watch on the continuous financial situation of the nation prior to going into the marketplace.


Multinational companies need to face different social and cultural concerns throughout its operations in a foreign country. Samsung has actually also faced many problems but have adopted to the regional environments of most of the countries exceptionally well. It has tailored its items, practices, policies etc. accordingly in order to succeed.


With a yearly expense of 2.4 billion dollars in Research study & Advancement, and with constant innovative product launches, Walmart Comprehensive Analysis Case Study Analysis is among the leading innovative companies of the world. With a clear objective to be ahead of the rest when it concerns technological improvements, Samsung has actually increased to the no 25 of the leading effective business of the world.


Each nation has their own laws and policies, being a multinational company Samsung need to strictly follow those laws in their jurisdictions. Failure to do so, will result in severe legal effects. So, it has to study or hire a regional law expert prior to starting its operations in a particular nation.


With the increasing awareness among consumers about the environmental & ethical violations of companies, Samsung has to guarantee that it follows all the safety guidelines. Ecological damages, ethical misconducts are not acceptable and in some nations the repercussions can be very serious. On the other hand it needs to do some Corporate Social Duty practices to reveal the locals that it appreciates their environment and people.

Porter's Five Forces

Hazard of Substitution

Hazard of replacement for Samsung's each product classification is rather substantial. Running in an incredibly dynamic industry lead the business to deal with a high hazard of substitution. Elements for high danger of substitution for Walmart Comprehensive Analysis Case Study Solution Mobile phone include the existence of high variety of suppliers and Market saturation in developed nations, which make the cost of changing for customers nearly no. Alternative threats for Samsung visual screen depend on the changing life style of customers. Clients can switch to seeing visuals in your home towards outdoor activities. Together with it, Samsung printing options products are threatened by the increasing attraction of consumers towards cloud storage.

Rivalry Amongst Existing Companies:

The rivaly amongst Samsung and its close competitors is intense. The significant factor behind this is the approach of market saturation in numerous variety of product categories, requiring Samsung to present more ingenious functions in existing products and new ingenious products to keep its growth. Other element for the intense competition amongst the competitors is the little item distinction among the items. The popular players in the innovation market are rather familiar with the significance of R&D costs for their survival and are running into a race of marketing and R&D costs, to catch the market. The major competitors for Walmart Comprehensive Analysis Case Study Analysis samrtphones consist of Apple, Motorola, LG, Nokia, Huawei, OPPO etc. High competitors rivalry results in the changing market shares which can be seen in Display F.

Bargaining Power of Suppliers:

Walmart Comprehensive Analysis Case Study Help has a vast supply chain consisting of about 2700 providers across the world.( Samsung Sustainability Report, 2016) Supplier's bargaining power for Samsung is low as Samsung runs economies of scale and its orders are of potential size and worth. These big orders enable Samsung to work out costs with its suppliers. Due to incapability of Samsung to build its own software, it has to outsource its software advancement to Google, which ends up being a potential provider of software for Samsung, resulting in high bargaining power of Google. Although, in the majority of cases Samsung has a power to work out prices, but it supply substantial costs to its providers to construct a strong supply chain and to have strong relationships with its suppliers.

Bargaining Power of Buyers:

Market saturation in most of the product classifications also make the bargaining power of buyers more intense in for Samsung. In spite of igh bargaining power Samsung is quite capable of offering its products at a higher rate than much of its rivals, due to high end quality item and a reasonable brand image.

Threat of New Entrants:

Risk of brand-new entrants for Samsung is rather low. One of the major factor for low risk of new entrants is the high competition in the market. The requirement of big quantity of capital to enter in the marketplace is also one of the prospective barrier to entry. Together with it, requirement of huge know-how and research and development expenses for survival in the industry likewise make new entrants hesitant to go into in the market. Market saturation is likewise one of the barrier of entry in technology industry. High bargaining power of providers force the gamers in the industry to charge as low costs as possible and this can only be accomplished by production effectiveness. New companies, in majority cases, do not have the production efficiency, thus increasing the threats for entryway in the technology market.

Competitive Analysis

Samsung's high item diversification provides it differentiation from its rivals. It is among the 3 top brands by market share. Unlikely to its close rivals consisting of Sony, Intel and Nokia, who focus majority on a single product category with Sony focusing on customer electronic devices, Nokia on cell phones and Intel on chips, Samsung had a huge R&D costs on all of its item classifications which allow the business to make possible profits from sales of almost all of its products. (See Exhibit) However, due to the broad product range the company faces high variety of competitors.

The company ranks first in 4 product categories i.e. DRAM Chips, LCD Displays, Cinema TVs and Microwave ovens, in terms of international market share, amongst 8 different item classifications. Samsung was the worldwide leader in producing DRAM, SRAM and NAND flash chips. Although, Samsung incomes from chips was less than Intel but its earnings from chips was growing faster than Intel and has actually grown close to the profits levels of Intel, as given in the case Display 2.

Along with the chips Samsung mobile market was likewise thriving at a high rate than its competitors i.e. Motorola and Nokia. Samsung's cellular phone's sales growth was 51% as compare to Motorola with just 4% and Nokia with no sales development. The significant reson behind Samsung's high growth despite of higher costs than Nokia and Motorola was the company's high-end quality mobile phone.

Samsung was likewise reaping the benefits from increasing market share of luxury LCDs as given up case Display 3. The significant reason, making the company make it possible for to avail the opportunity is its mass production at low expense. Sony was the most significant competitor for Walmart Comprehensive Analysis Case Study Help in LCD market, nevertheless, it had actually also begun joint endeavor with Samsung in 2003 for LCD manufacturing, decreasing the competitors for Samsung.

Porter's Competitive Strategy

Low Expense Management method of porter is totally implemented by Samsung the method they attain economies of scale by enhancing their core proficiencies of production. They always bring something brand-new and ingenious whether it's a service or an item.


Alternative Option 1

The Chief Marketing Officer (CMO) of Walmart Comprehensive Analysis Case Study Analysis would create a brand-new brand image by targeting the younger generation of the specific nation. As, particularly cellphones of Samsung are very popular among the more youthful group.


1. It is the very best technique to build Consumer Lifetime Worth (CLV) by producing a long-term relationship with clients. Construct commitment through delivering worth and profit for long-lasting, as research study has showed it is much cheaper to maintain present clients than to draw in brand-new ones.
2. Another pro of this alternative is that word of mouth spread quicker among younger people and which in turn will bring in brand-new consumers for my items.


1. Old clients who were connected with Samsung prior to may not like this brand-new image the company is attempting to portray.
2 It will sustain further expenditures to reposition some items and it may not even bring success as the trends change very rapidly among the more youthful market.

Alternative service 2.

It would be done by organizing training workshops throughout which value of marketing will be taught and numbers will be provided. Marketing environment should be produced internally initially as genuine marketing starts inside the corporation.


1. Its pro will be that all the marketing method supporters will come out and likewise the opposite ones.


2. Its con can develop an extremely unhealthy environment in the work environment, as individuals frequently withstand modification because they fear it.

Identify the very best option

Very first option is the best as it clearly has more pros because as soon as a Client Lifetime Worth is built the business will benefit from it till that customer is alive and has acquiring power as well. Plus, our target customers are the more youthful generation which are bound to live longer than the existing old age people. Samsung's main goal is to produce loyalty amongst its consumers and make them redeemed it from them and even purchase their different products.

Execution Strategy

• Targeting younger generation through social marketing, creating a relate to them like Pepsi make with music. And set the expectations achievable and realistic.
• A team consisting of best marketing and sales specialists must be put together, and both views ought to be taken into consideration prior to securing the resources needed to carry out the strategy.
• Thorough communication of the strategy ought to be done as it is very crucial for everyone to be on the same page to make it work.
• Jobs and timelines should be develop and interacted accordingly to each person responsible.
• The supervisor ought to utilize a dashboard which reveals the progress of all the jobs which have been done or about to be done and by whom.
• The manager must keep track of and keep a constant look at the private and overall efficiency.
Because any new pattern or policy may come in due to which all the things currently planned have to be changed, • Everyone ought to be willing to adjust midway. It's much better to have contingency plans already prepared.
• At the end of the campaign the supervisor should communicate the outcomes and if successful should commemorate with the team.

Budget plan

This modification the budget allotment of numerous supervisors and various nations were unhappy and argued but the analysis done by the program was precise and revealed figures like North America and Russia growth possible warranted a 35% allowance while they were getting 45%. It really assisted to relatively distribute the resources and catch more consumers by investing more on advertisements on the high growth potential regions of the world.


Walmart Comprehensive Analysis Case Study Analysis is a leading 25 company in the world now and prepares to get ahead of Sony who sits currently at no. 20. Its constant investment in R&D and ingenious practices have moved them to new heights but for them its' only the start and they wish to be amongst the leading 3 brand names in the world. They completely turnaround from almost going bankrupt during the Asian Financial Crisis to a world popular brand name, known for quality and innovation. Their worth chain and their core competency their manufacturing capability, along-with global brand name image structure have actually seen their sales go from 16 to 44.6 billion $ from 1997-- 2002. With more growth in China and other emerging markets those numbers will just increase even more in the future. Their marketing efforts need to be directed towards younger market in the middle of the internal arguments about marketing and must create Customer Lifetime Worth as it will not just give them advantages now however will continue to enjoy it till the consumer life time. As the expense of maintaining the client is much cheaper than bring in a brand-new one.