Launching Mobile Financial Services in Myanmar The Case of Ooredoo
SWOT Analysis
Myanmar is a country that has been facing a lot of issues for a long time, like corruption, poverty, and no proper banking system. However, it’s been rising gradually over the past few years. In 2016, the government of Myanmar and Telecommunications Regulatory Commission (TRC) launched the Ooredoo as a new telecommunication service provider in Myanmar. you can look here Its primary objective was to promote financial inclusion by providing low-cost mobile banking services. Ooredoo’s approach was to partner with local
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“In my company, Ooredoo, I was responsible for launching the mobile financial services in Myanmar. The services were aimed at a large market, where there was no banking infrastructure at that point. As a result, the market was very attractive and potential clients were waiting for the services. We started with a pilot project where we launched the mobile wallet service, and soon the users showed interest and the pilot became a reality. The launching of mobile money services in Myanmar was a groundbreaking and a bold move, which paved the way for
VRIO Analysis
A recent report by the World Bank’s IFC has estimated that the untapped market for mobile money in Myanmar is worth USD1.7 billion. The market for mobile money in Myanmar, formerly known as Burma, is expected to reach USD3.2 billion by 2017, according to the report. Mobile money has become a revolutionary financial service in Africa, the Middle East, and Asia, offering mobile internet access at the cost of a few dollars per month. In the past year, Ooredoo, the top
Case Study Solution
The launch of mobile financial services in Myanmar had been anticipated with great enthusiasm by the Myanmar public and financial institutions. It was planned to be part of the government’s “digital socioeconomic transformation strategy” and also as a part of the ASEAN Economic Community (AEC) initiative. The idea was to provide easy access to the formal banking services and make them more widely affordable to the unbanked or underbanked. One of the most promising financial institutions for this purpose was Ooredoo.
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On March 12, 2015, Ooredoo, a leading telecommunications company in Southeast Asia, launched its mobile financial services in Myanmar. The company decided to develop mobile money services as an innovative way to deliver banking services to underserved populations in Myanmar. I was part of this project. We worked with the international organization, CARE, to help the government of Myanmar design a mobile financial services (MFS) strategy. Background: The Government of Myanmar’s objective was to reduce
Financial Analysis
Launching Mobile Financial Services (MFS) in Myanmar is an exciting initiative for the financial services sector, which is highly regulated by the Central Bank of Myanmar (CBM). The government aims to promote the inclusion of remote populations through mobile MFS, which can provide them with financial services which are not yet accessible in their areas. The launching of the mobile MFS in Myanmar will be a significant move towards opening up the market and attracting foreign investments. Research Proposal I have done extensive
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The launching mobile financial services in Myanmar is a huge milestone and it has changed the country’s financial services industry. The telecommunication and banking sectors have seen a significant change in the past 5-10 years and both of them have seen enormous growth. With the increasing internet connectivity and growing demand for digital services, Myanmar now has the potential for becoming a developed country by 2025. My case study highlights the Ooredoo’s successful efforts in Myanmar mobile financial services. The company’s