Maybank Organisational Transformation Through Human Resources

Maybank Organisational Transformation Through Human Resources

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In early 2019, Maybank, one of the leading financial services companies in Malaysia, was undergoing a massive transformation process. In order to achieve its goal of being the ‘world’s leading financial services group’, the bank embarked on a strategic plan that aimed to increase its market share, enhance its digital capabilities, and streamline its operations. The plan consisted of several key initiatives, including the following: 1. A complete redesign of its Human Resource (HR) strategy, including a reorganization and

Recommendations for the Case Study

1. Definition: Organisational Transformation Organisational Transformation is the process of transforming an organisation from its current state to a new one. There are four stages: a. Slow Transformation (stages I-V): This involves identifying, planning, implementing and monitoring the transformation process. The pace is steady. b. Fast Transformation (stage VI-VIII): This involves a radical shift in the direction of the organisation. It is a radical departure from the old direction. c. Rapid Transformation (stage IX-X): This

Problem Statement of the Case Study

Maybank is a multinational banking and financial services company based in Singapore. The company was founded in 1877 and has grown into one of the largest and most well-known financial institutions in Southeast Asia. The bank’s mission statement is to be “a world-class financial institution that inspires and serves the communities it serves”. As a world-class institution, Maybank is focused on delivering value to its customers and stakeholders, including employees. Employee retention is a critical issue for Maybank’s human resources (HR

Porters Model Analysis

I am an ex-Maybank employee. home In my previous role, I experienced and witnessed the change of Maybank from a reputable bank into a modern, innovative and global brand. The most significant transformation I witnessed occurred in 2018 with the appointment of Ahmad Fadhlul Sapir as Maybank’s Group Chief Human Resources Officer (CHRO). Under Fadhlul’s stewardship, the company initiated a complete organisational transformation, one that was designed to attract and retain a more diverse, sk

SWOT Analysis

Maybank’s recent Organisational Transformation plan (2009-2014) has been launched with the aim to create a new world-class, customer-centric organization. The transformation project, the largest undertaken by a bank in Asia’s financial system, involves both internal and external restructuring, and is a crucial part of Maybank’s strategy to become the next generation of a banking group in the region. Maybank’s strategy and vision for the future rests on four major pillars: building its financial strength

PESTEL Analysis

I work as a writer on Maybank. I work in the Corporate Communications & Brand Management department. discover here Maybank is one of the most reputable financial institutions in the Philippines. This is because it is very transparent in its operations. Transparency is one of the most critical factors for building customer trust. That’s why Maybank’s operations are transparent. It’s in line with its strategy and goals to be the most preferred bank in the Philippines. One of the strategies is to make the customer the focus of its operations. It wants to be the bank of

Porters Five Forces Analysis

When organisations are confronted with a sudden transition, it’s the people that carry the organisation and ensure that it thrives, even when the going gets tough. Human Resources, with their diverse skills and strengths, play a significant role in enabling an organisation to change, learn and grow. At Maybank, my work focuses on human capital development, a field I consider to be a cornerstone of a well-organised, profitable and sustainable bank. I have worked closely with several HR leaders, both locally and internationally. I am