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  • The Creative Industries Managing and Marketing Talent

    The Creative Industries Managing and Marketing Talent

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  • Tatas Air India Brand Repositioning and Revitalization Challenges

    Tatas Air India Brand Repositioning and Revitalization Challenges

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    Tata Air India’s Brand Revitalization Challenge Despite the impressive track record of the Tata Group in India’s aviation industry, the brand’s reputation has suffered with each passing year. A study conducted by Tata Consultancy Services revealed that 76% of Indians are unwilling to pay for air tickets from the Tata Group. The situation is even worse in India’s regional markets where Tata Air India struggles to maintain its leadership position. A study by the Association of Indian Travel Agents shows that

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    In the past decade, India’s aviation industry has been rejuvenated with the entry of state-run airlines, including Air India, Jet Airways, SpiceJet, GoAir and IndiGo. As a result, Tata Group, India’s second-largest conglomerate, witnessed a huge change in its business, including TATA AIR AIRLINES which is an Indian national airline, and Air India’s loss-making Indian wing, Indian Airlines. The Indian aviation industry faced significant

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  • VanderLande Industries Service Marketing and Sales

    VanderLande Industries Service Marketing and Sales

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  • IndCo Designing and Implementing Customized Training

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    The Prime Coalition (PC), founded by Harvard and MIT professors, is a multidisciplinary community of leading climate scientists, innovators, and policy makers. The organization’s mission is to drive solutions to the challenges of climate change. Its vision is to build a community of innovators, policymakers, investors, and industry professionals who are committed to accelerating the transition to a clean energy economy. As a result of the PC’s efforts, I was involved in the founding of several projects that are moving the need

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    My experience in Climate Innovation and in Prime Coalition Catalytic Capital was one of the most important periods of my career. I was involved in some of the most exciting projects, which pushed the limits of what we were doing in science and technology. view it We were working with innovative teams of experts, like scientists, engineers, economists, and social scientists, who were working on the most important challenges that society is facing. They had access to cutting-edge technologies and they collaborated together to accelerate the pace of progress.