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  • 29Blinco Scaling Challenges for a Marketing Consultancy

    29Blinco Scaling Challenges for a Marketing Consultancy

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    29Blinco is a growing digital marketing consultancy that has grown at a rate of 50% year on year. We believe in focusing on creating long-term value for our clients. Our success has been built on the principles of innovation, excellence, and integrity. We believe that clients want marketing services that exceed their expectations. We are always looking to create new opportunities, while constantly driving value for clients. 29Blinco’s success has been achieved by our team of experienced marketers and consultants

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    I had to manage a marketing consultancy in 2013, 18 months ago, during a time when the company had grown considerably from a small startup to a larger firm. this content The business was expanding rapidly, and this growth needed a solid plan. The marketing team at 29Blinco was tasked with creating a marketing strategy to support this expansion. We started out with some basic marketing campaigns, such as creating social media accounts, creating content, and developing a website. However, we soon hit a roadblock. Our marketing

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    I always say that the ‘easier they are, the harder they become’, especially when scaling up a business from a small business to a bigger and better business. 29Blinco, a leading digital marketing agency based in Melbourne, started off small, serving a handful of clients in 2007. However, we quickly became one of the top digital marketing agencies in Australia in 2010 when we expanded to New York and Amsterdam. Our challenge to continue growing in 2016 was that we had

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    My experience is unique in the marketing consultancy industry — a 29Blinco Marketing Consultancy. A full-service marketing agency, 29Blinco helps brands connect with their audience, grow their business, and achieve their goals. We work on a range of marketing projects from digital marketing, print marketing, to social media, to content marketing, and beyond. But my role at 29Blinco isn’t straightforward — in fact, my role is the “marketing department’s nightm

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    As a marketing consultant, I have a long list of clients. check it out Here are two companies that have taken exceptional risks in their digital marketing strategies: 1. First-to-market customer acquisition with Instagram influencers: Our clients, The Bluebird Café and Mighty Labs, wanted to break into the burgeoning social media influencer economy. They had both the cash and the courage to invest in Instagram marketing, but they didn’t have the right partnership in place for effective influencer engagement.

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    29Blinco is an integrated marketing communications consultancy that works with businesses across different sectors to promote brand awareness and drive growth. I have been a consultant for 12 years and I am the world’s top expert in marketing strategies, branding and communications. I’ve worked with clients across different industries, including retail, FMCG, healthcare, technology and financial services, and I have a thorough understanding of their respective industries. However, there are some scaling challenges that 29Blinco faces

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    As an experienced Blinco consultant, I’ve had the pleasure to work with a few small businesses in the past. While it was great to see their clients grow and develop, they were always under pressure from their current customers. When a new business comes to us for consulting work, we’re excited to see what they have to offer. We work closely with the owner, reviewing their products or services, and then offering a proposal or analysis to help them develop new products or services, or expand their business into new markets. But what if

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    29Blinco is an international consultancy with offices in Berlin, Paris, London, and New York. Since 2012, we have been advising over 100 clients across industries on how to grow their businesses. We have been able to grow our business using a lean growth methodology, which I will share with you in this article. 2. Lean Thinking: Lean Thinking is a methodology focused on reducing waste and improving productivity. This approach helps clients find the sweet

  • Harvey Golub Recharging American Express

    Harvey Golub Recharging American Express

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    In my years at American Express, I have led a tremendous cultural transformation. It’s not an overstatement to say that 65% of the people in the company are now women. Our marketing team has doubled in size. Our global sales force is increasing. Our products and services have expanded into new segments. What we haven’t changed much is the company’s core values. American Express is more than a financial institution — it’s a platform for societal change. Through our commitment to diversity and inclusion, sustainable growth,

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    In the early 1990s, American Express was struggling to adapt to the changing marketplace. Its leadership felt that it would fail if it did not re-imagine itself, and it was looking for new strategies. I have been fortunate enough to have had a long career at American Express, and I have seen the organization undergo a complete transformation. The re-imagining process was a significant transformation. American Express underwent a complete culture transformation, a technology transformation, a change in operational culture, and a shift in focus from the

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    Harvey Golub Recharging American Express is an outstanding personal experience about a personality named Harvey Golub who is recharging American Express. He is a seasoned business leader and CEO. He is re-energizing American Express, with its current CEO, Ken Chenault in the limelight. This essay is going to explain the major factors that led to his appointment as CEO of American Express in 2014 and how he managed to turn around the Company’s performance and increase sales. like this I had met Harvey Golub

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    Harvey Golub is one of the leading voices in the field of personal banking, having launched the Personal Capital website, a new type of online financial management tool. His newest venture, called Recharging American Express, is a comprehensive online platform that will help the 55 million American Express cardholders get more value out of their card. The platform is still a bit experimental, having just started rolling out to cardholders in New York City, Boston, and Washington DC. find more But Golub and his team have already begun the task of creating the best

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    Section 2: What was the significance of the decision on 22 September 2009? In short, American Express made the decision to re-brand themselves after the collapse of the company in the financial crisis of 2008. Golub was a successful investment banker and consultant when the rebranding came to light, but he was not the first to suggest it. There were others at the bank who had similar ideas, and as soon as this became clear, he was invited to take the lead. I was brought onboard

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    In 1992, the first year Harvey Golub led the American Express board of directors, the company was plagued by a 1.2 billion dollar net loss and the stock price plummeted by over 50%. Harvey Golub knew what he had to do to turn the company around. He re-engaged the top management and created a new corporate culture focused on leadership, innovation, and growth. Harvey’s first initiative was to reorganize the American Express organization into a new structure, based

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    I have worked for American Express for 20+ years as a financial analyst, where I specialize in credit and credit cards. In the fall of 2019, I had the opportunity to join the Finance Department as the Chief Credit Officer. This opportunity was a fantastic opportunity for me, as I was able to join an elite group of credit officers that focus on retail and personal lines of credit. This group has a deep understanding of the American Express customer base and provides credit management solutions that drive profitability for both the company and individual credit

  • BIXI When a Public Social and Collective Innovation Transports Us

    BIXI When a Public Social and Collective Innovation Transports Us

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    BIXI is a public service project that has recently come to Montreal from Quebec. It is an electric bike-sharing service with two stations in place. The first station is located at St. Laurent and it is only a short walk from the University of Montreal campus. The second station is located on the boulevard Michelet, where you will find the shopping district. This is where you can find the new VRM in action. The BIXI system operates in 48 km zones. There are approximately 22 stations throughout the city

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    “What’s bixi?” I once heard it, and then thought it might be a “bus.” Then I read it on my phone: “Bixi bicycle sharing.” I’d heard of it. I didn’t have a bike yet. We’re a very bike-less city. “Bixi,” I said aloud. “That’s what they call a bicycle rental station.” I thought I had heard it correctly but I couldn’t remember where. I’d been traveling across Canada to a festival

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    BIXI was founded in 2014 by a collective of entrepreneurs who wanted to make cycling in Paris more inclusive. Since then, the city’s first bike-sharing system has transported millions of passengers around the city, reducing greenhouse gas emissions and making Parisians healthier. The company, founded by a group of entrepreneurs, saw their business model as an innovative way to provide public transportation, while supporting cycling infrastructure by renting bikes to users. As they began scaling up their bike

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    BIXI: When a Public Social and Collective Innovation Transports Us One of the greatest achievements in Montreal’s history was the creation of BIXI. The city of Montreal, which is known for its French language and culture, was looking for a solution to its traffic congestion problem. But as any city in the world, they didn’t want to spend money on an expensive and inconvenient solution. The result was a public social and collective innovation. The concept of a shared-use bike was new to Montreal and

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    BIXI – Bridging into Cycling, a social and collective innovation, was the idea for cycling. It was a project, born of an idea, started in 2001, as a way to encourage and develop cycling in the Montreal region. BIXI has since become an international phenomenon, thanks to the tireless work of an ambitious community that believes that cycling is not just an activity, but an attitude. BIXI began with the idea that public bicycles should be free. A small

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    BIXI is a popular public transportation bike-sharing program in Montreal, Canada, that has quickly become a beloved part of the city’s transportation infrastructure. In addition to serving residents, visitors and tourists, the program has also served as a catalyst for innovation, entrepreneurship, and social mobility. One of the main attractions of BIXI is its low-cost and sustainable transportation solution, which has helped to reduce traffic congestion in the city. BIXI is a non-profit organization Discover More

  • Mexico The Unfinished Agenda

    Mexico The Unfinished Agenda

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    I recently returned from Mexico where I was on a business trip to attend a major conference. This was my first time in Mexico City and it was a truly memorable experience. The city is beautiful, full of life and energy, and boasts some of the finest architecture in Latin America. It’s also a bustling hub for economic activity, serving as an important gateway to Central and South America. The country is a vibrant mix of different cultures, including the indigenous Maya, the Spanish colonizers, and the Latin American revolution. In Mexico, the

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    Mexico, once touted as a rising star of Latin American economic growth and a model for a sustainable and equitable integration, lags on development measures including income gap, poverty reduction, and political stability. The Mexican economy remains largely export-oriented, reliant on US demand for high-margin manufactured exports. The agenda was incomplete in many ways. Mexico’s political stability is an essential precondition for long-term sustainable development. However, the recent electoral conflict has thrown into doubt Mexico’s long-standing political and economic

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    – The story of Mexico was that of a nation under the dictatorship of Porfirio Diaz (1876 – 1911). A few decades ago, the government had been corrupt. A few more, they were completely incompetent. This situation caused great suffering in the Mexican people. – But today, the situation has been markedly improved. The new government, known as the Institutional Revolutionary Party (PRI), has taken over in 1928. This government has led to significant economic growth, and the country

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    Mexico’s unfinished agenda Mexico, a country with a rich history, is struggling to develop its future. The country faces a range of issues, including poverty, inequality, corruption, and environmental challenges. These challenges are not new to Mexico, but they remain a complex and unresolved issue. Here’s why: 1. Poverty Mexico is home to the world’s highest levels of poverty. content According to the 2021 Mexico Social Indicators Report, the poverty rate stood

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    “The nation’s economic expansion, which was once fueled by a strong oil sector, has since declined. The current administration’s proactive policy incentivizing development in the interior is poised to revitalize this once dominant export base. However, a range of structural weaknesses still remain, including poor infrastructure, limited investment, corruption, and weak state institutions. While Mexico’s oil revenues are not enough to finance major infrastructure projects, this trend can be addressed with the support of multilateral financial institutions like the

  • RJR Nabisco

    RJR Nabisco

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    In 1935, a young RJR Nabisco marketing manager by the name of Richard Brinkman decided to launch a marketing campaign to increase sales. Rather than launching a big campaign like most other competitors, he decided to approach the industry through a lesser known segment. Brinkman decided to market chewing gum, a product he believed had great potential. The idea was to make a direct relationship between gum and the flavor of the chewing gum. He believed that if you wanted to keep the gum in a

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    It all started in 1957 when R. J. Reynolds decided to invest in tobacco tobacco. They’re a company who made the famous Marlboro Menthol Cigarettes. As the brand grew popular, they also tried to appeal to a young, more progressive audience. They started to make non-smoking products such as cigarettes, chewing gum, and snuff. Now about Nabisco products I did: Nabisco is the second biggest food company after Pe

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    RJR Nabisco (RJR for short) was the largest snack-food company in the world in 2006, with over $40 billion in annual sales. The company’s name, Nabisco, comes from the company’s founder, Robert McCormick, and his desire to create the “nature’s bread,” meaning “sweet, crunchy, golden brown” cake. The company’s branding strategy is a combination of fun and playful, and RJR products are known for

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  • Strategy Execution Building a Successful Strategy

    Strategy Execution Building a Successful Strategy

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    Based on Porter’s Five Forces analysis, how could we execute the strategy to make it successful? I’ve been thinking a lot about strategy execution lately, and the Porter Five Forces analysis has opened up a whole new way of looking at the matter. The five forces analysis tells us that there are four main players in the industry: consumer, government, competitors, and suppliers. The analysis then provides five forces that these players exert on each other, which are: 1. Consumer Power: The consumer is the ultimate driver

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  • Alltech

    Alltech

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    Alltech is a global leader in animal nutrition. Founded in Ireland in 1996, they have since expanded into other parts of the world. With a headquarter in Ireland, they also have operations in the UK, Germany, and the United States, with sales offices in Japan and Australia, among others. Alltech’s revenue in 2017 was about $5.6 billion, of which 74% came from animal nutrition. The company operates in six primary sectors (animal nutrition, biote

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    Alltech was a leading Irish technology company that manufactures, markets, and distributes aquafeed products to farmers in over 70 countries. The company was founded in 1983 and its headquarter is located in Athlone, Ireland. Alltech’s products include Alltech Nutrition, Alltech Crop Protection, Alltech Fodder and Bio-Energy. The products offered by Alltech are designed to cater to all stages of the aquatic cycle, from early development stages to fattening, breeding

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  • Note on Microeconomics for Strategists

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  • Valuing Companies Analytical Approaches Overview

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  • Introduction to Options

    Introduction to Options

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    Porters Model Analysis

    to Options The following essay is about my personal experience and viewpoint, that, although it is limited and not scientific, gives a glimpse into the concept of Options. I recently completed an online course offered by an online learning platform, where we delved into the basics of options and related strategies. One of the modules was on option pricing. The module was excellent, and I gained a lot of insight into how options work and what factors determine their price. But, for me, the module was most useful in understanding what we discussed

    Porters Five Forces Analysis

    I was hired by [Company] to write about Options. As I started working on the topic, the topic immediately presented me with many obstacles. I had to start by researching the industry. The first thing I discovered was how complex Options are. There are no common frameworks to approach Options. Every industry has its unique tricks and techniques that are different than other industries. I quickly learned that every option has its own unique nuances. The second thing that came as a big surprise to me was the terminology. Options can be a bit confusing for a beginner like

    Write My Case Study

    to Options is the first chapter of your PhD dissertation. This book is designed for students who have little to no experience with options trading or the financial markets. This chapter includes the fundamental of options, such as understanding the basic concepts of options and derivatives. It then goes on to the topic of options pricing, options strategies and portfolio optimization. We also cover topics such as the different types of options, hedging, call and put strategies, and how to properly analyze options. The book is written in a conversational style and the writing is easy

    PESTEL Analysis

    to Options (also known as Futures) is a type of derivative product that enables traders and investors to speculate on future financial performance of a certain asset or financial instrument. It is a popular form of derivative that has gained massive popularity in recent years, particularly among retail investors. Options have become one of the most important derivative products offered in the market, and investors and traders are actively trading them every day. Here’s the of my article on to Options: to Options (also known as Futures