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  • Coffee Wars in India Starbucks 2015

    Coffee Wars in India Starbucks 2015

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    The Indian coffee market is rapidly expanding with the number of new cafes opening on a daily basis. According to a report by Coffee Day Enterprises, Starbucks’ India business had a market share of 25% in 2014. The company aims to expand to 1,200 stores by the end of this year, with 25% of these to be in cities with a population of 50,000 and above. One of the popular brands in the country is Starbucks,

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    In India, Starbucks has been operating with their unique coffee roasting process for more than a decade, making them the second largest chain after Coffee and Tea Board of India (CTBI) in terms of number of outlets. In their quest to be the top player, they have been continually making changes, adding more outlets in the last few years. With the launch of their own-brand products in 2011, their market share has steadily been declining while the sales have gone up steadily in the last few years. browse around here

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    In 2015, Starbucks entered India, and it is a case study of their strategy to get a hold of the market. In the year 2015, the coffee company came in as it is the second largest coffee market in Asia, and the third largest in the world with a market share of 12%. They entered India with the aim of taking on India’s largest coffee shop chains such as Café Coffee Day (CCD), Metro Coffee, and Carrington’s Coffee. These chains have

  • Employee Monitoring Toward an Orwellian Organization

    Employee Monitoring Toward an Orwellian Organization

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