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  • YouTube Advertising with Roger Federer Switzerlands Tourism 2024 Campaign

    YouTube Advertising with Roger Federer Switzerlands Tourism 2024 Campaign

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    In 2018, Roger Federer announced his return to the Swiss tennis circuit after a seven-year break, and that move was met with mixed feelings among his fans. On one hand, some felt that he would return as a force once again, while on the other, there were some who questioned whether the aging superstar needed to return after winning eight Grand Slam titles. In October of that year, Federer teamed up with local tourism company, Tourism Geneva, to launch a new campaign to promote Switzerland to a global audience. The campaign called

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  • Longevity Wines Fermenting Inclusion for Black Wine Entrepreneurs

    Longevity Wines Fermenting Inclusion for Black Wine Entrepreneurs

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    The world of wine has been in the process of transformation since the dawn of time, and the changes have not stopped at the borders of wine grape growing in different regions. In recent years, there is a significant shift from traditional wine grape cultivation to new grape varieties like pinot noir, syrah, cabernet sauvignon and merlot, which have become the focus of new marketing strategies for entrepreneurs. Many traditional wine consumers are seeking ways to increase their wines’ quality, while entrepreneurs are trying to break into a market

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  • How Much Does an Opera Cost

    How Much Does an Opera Cost

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  • Talabat Reinventing Online Commerce

    Talabat Reinventing Online Commerce

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  • TEKCOMs Decision amid Uncertainty Diversification or Focus

    TEKCOMs Decision amid Uncertainty Diversification or Focus

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  • WestJet Building a High Engagement Culture

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