Sweet Expectations Building the Illovo Maragra Sugar Business
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For almost three years now, we have been working with the South African company, Illovo Sugars, to build and establish the company’s sugar business, specifically Maragra. This project involves investment of US$ 55m in the sugar plant at Maragra, which comprises three units of 75,000 metric tonnes a year. I remember the first time I visited Maragra during my last assignment with the South African government in 2008. The sugar plant was in its initial stages, with the only equipment
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I was hired as the head of the Illovo Maragra Sugar Company in 2003. At first, my biggest challenge was to build up the organization and raise the standard of the Illovo Maragra business. The sugar industry was already known for low prices, lack of competitiveness, and low-quality products. I believed that to achieve an improved industry, the following were essential: 1. visit this page Identifying and Improving Production Techniques 2. Raising Sugar Quality 3. Increasing Marketing
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My name is Lizzy, and I have always had a love affair with nature, in particular, with sweet crops. As a child, I lived in a small farm with a lovely garden filled with flowers, fruits and vegetables. I grew up with nature and its bounty, and I was always fascinated by the crops that sprouted out of the ground. These sweet cravings and my passion for life led me to a journey of self-discovery. I spent most of my free time in the backyard, learning about the
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Sweet Expectations, the brand new sugar company established by the Illovo Group, is the first new sugar producing company in the Illovo Sugar Group, with an estimated capitalisation of R2.2 billion. The project has been planned and built in three phases and the first one, with initial investment of R200 million, was commissioned last year. During the commissioning, the first 10,000 tonnes were delivered to Sweet Expectations in 2013, which were consumed during the
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In 2006, Sweet Expectations Ltd, a South African company that manufactures and markets premium chocolate and confectionery products, was formed. They started out selling small quantities in the local market. In the years that followed, Sweet Expectations’ portfolio grew and they expanded into the retail, foodservice, and distribution industries. Sweet Expectations’ focus was on premium chocolate and gourmet confectionery products that were of good quality and competitively priced. In
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When I received the invitation to write for Sweet Expectations, I was thrilled. Illovo Sugar is a world-class company that has been around for over 150 years. It’s one of South Africa’s biggest and most successful companies. When I spoke to Mr. Dulini Jantjies, the Managing Director of Illovo Sugar, he explained how he felt about the company, the industry, and the new business venture that Sweet Expectations was launching. He told me about his goals
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Background information, such as company history, mission statement, and vision, can be found on your website or on the company’s website, but most companies don’t publish this information in-depth. I was assigned to conduct an extensive analysis of the Illovo Maragra Sugar Company Limited to understand its core competencies and potentials, identify gaps, and provide practical strategies that could improve its financial performance. My analysis was based on extensive primary research, including interviews with key management personnel, industry experts, and suppliers, and secondary research using data