Dabur India Managing Brand Image Amid a PR Crisis Abroad
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Case Study: Dabur India Managing Brand Image Amid a PR Crisis Abroad Dabur India, a prominent FMCG company based in India, was caught in a PR crisis as it received flak from its brand image abroad. A few weeks ago, a media outfit published an article about a local woman who claimed to have cured the common cold with a homemade concoction of curd, ginger, and sugarcane juice. This story was then picked up by some global media, leading to a huge negative campaign against the brand
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Dabur India, the Indian multi-nutritional multivitamin manufacturing company has recently faced a PR crisis worldwide. The media has been frenzied over a false report on its website stating that Dabur India’s “Rose Nutri-Tone” tablets are not produced in India but were imported. The brand’s value was greatly damaged, and the company found itself in a difficult situation. First, I, an ordinary individual with no official position, got to know about this crisis through a press release from the company
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Dabur India is an Indian multinational confectionery company. The company was started in the year 1955 with the founding of Dabur Chocolate by Swaminathan Ayyar and R. K. Dabur. Dabur is currently India’s second largest confectionery company, and a leading player in the chocolate, soap and soap soap business in the country. It is a part of the Dabur Group, an $11 billion conglomerate. Dabur’s growth trajectory
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“The brand is known for its skin and body care products. With the PR scandal that erupted in the US, Dabur India lost the trust of consumers. Dabur India faced several problems. A few brands have tried to imitate Dabur India’s heritage products and some have been accused of selling low-quality products to gain an edge over its Indian counterparts. Dabur India had to spend huge resources to address the PR crisis. It lost many big markets to rivals, including L’Oreal, which acquired the
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Dabur India, a leading Ayurvedic healthcare company, has recently faced significant publicity due to a PR crisis abroad. A video showing a patient being brutally tortured by their physicians in a private hospital in New Delhi was leaked online, followed by a media storm that criticized the company for a lack of transparency and questioning the standards of the company. It is an excellent case study as the crisis is in the news, and your writing style is that of an experienced case study writer, so as per the provided ,
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We are delighted to present an exclusive report about Dabur India Managing Brand Image Amid a PR Crisis Abroad. Based on extensive research, we find that the branding strategy of Dabur India has been highly successful in India. The brand name Dabur stands for “Pure Health” and is associated with “Healthy Living,” “Clean and Healthy Lifestyle,” “Taste and Nutrition,” and “Superior Quality”. Dabur India is marketing its products through various channels including radio
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I’ve always felt that our corporate image and positioning is our best brand asset. In the last few months, we’ve been struggling with two PR crises. The first was in early April, when an ad on Facebook went viral, highlighting an alleged ‘dishonest’ campaign by one of our competitors. We were quick to take down the ad, and as a brand, we decided to publicly apologize. The story went viral globally, and it was widely attributed to Dabur India’s positioning of “health click to read