Jacqueline Cook at Vendasta Debating an IPO
Case Study Analysis
In early 2019, we launched an advertising company known as Vendasta that focuses solely on selling and distributing digital advertising solutions to publishers around the world. In 2018, we debuted a new product called Sparq that offered the ability to sell targeted, high-impact digital advertising in real-time. We launched Sparq with a small team in our back office in Seattle. more tips here Since then, our business has grown rapidly, thanks in part to an acquisition of our ad-tech company, Ad
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In January 2018, the IPO of Vendasta, a company which develops cloud-based marketing software for businesses worldwide, was postponed due to unanticipated shareholder opposition. The market has become more volatile, and its valuation had been growing quickly. he has a good point The company’s growth strategy, however, was to scale its cloud marketing platform. According to Vendasta’s CEO, Jacqueline Cook, “Our growth story is one where each successive year is a year closer to our eventual public listing
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I had the pleasure of working with Jacqueline Cook, a key executive at Vendasta. Jacqueline was the head of mergers and acquisitions for Vendasta’s acquisition of Netsuite’s Canadian marketplace business for $150 million in cash, totaling $270 million. Jacqueline led the acquisition and the integration of the business, which required a complex combination of deal making, integration, and governance. It was a tough project, but Jacqueline and her team succeeded.
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“Suddenly, the market was changing again. It seemed that the once-hot Internet stocks were beginning to cool. Even the big goliaths of the tech sector such as Amazon, Apple, and Netflix found it challenging to keep growing. As the world’s largest B2B marketing software provider Vendasta debated whether to list its shares on the NASDAQ stock market, some of the market’s most vocal voices called for Vendasta to exit the stock market, asserting that the company’s valuation had
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At Vendasta, Jacqueline Cook is an IPO debater—investors and analysts are trying to determine her worth when Vendasta files its IPO. The company’s founders—Jacqueline and two cofounders—have high ambitions for the company and its stock. Jacqueline is an experienced CEO in the tech industry. She started her career with Oracle and spent the first 10 years of her career in the investment banking industry at Deutsche Bank and Morgan Stanley. Jacqueline believes that
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Jacqueline Cook, a former VP at Epsilon, was recently the lead case study author for “An Inside Look at Vendasta: An Aggregator That Disrupted the Telecom Industry,” written by a top marketing consultant, in which I presented an inside look at the telecom industry disruption by Vendasta. The article was in the January 2013 issue of CMO.com. Cook had a unique and uncommon perspective on Vendasta, the agency that sold mobile network marketing solutions to large telecom operators