Robertet The Thucydides Trap in the Flavour and Fragrance Industry
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I worked for Robertet for the last eight years, leading an R&D team on the synthesis and application of organic flavours and fragrances. The company had been an innovator and market leader in the food industry but had faced significant competition due to a shift towards plant-based and natural ingredients. During the COVID-19 pandemic, we saw a significant shift in customer demand towards natural, sustainable, and plant-based solutions. We were at the heart of the shift. The COVID-19 pandemic caused a global food
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Robertet was a pioneer in flavour ingredients until 2014 when the Thucydides Trap appeared in the industry. It was created by Professor <|assistant|> and <|user|> and explained on the Internet. Professor Thucydides of The History of Athens was a Greek general who led a successful but bloody war against Sparta. He lost it, and his success was followed by a disastrous campaign against the city-state of Messenia. His subsequent retreat from that
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In our industry, the Flavour and Fragrance industry, the “Thucydides Trap” has been a recurring headache. It means that one business idea can be so successful that it attracts new investors with the “huge market opportunity,” but when it’s tested on the real market, it fails miserably, losing huge amounts of money. “It is not enough to be a good product, a good brand, or a good marketing strategy, you must have a good idea. That is, you must have a compelling “f
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One of the best way to get a good reputation in the business world is through hard work, determination, dedication, loyalty, innovation, and passion. One of the most powerful and proven way of making a good name for oneself is by creating and building an excellent company with a successful business model and the ability to maintain its customer satisfaction over a period of time. As an entrepreneur, Robertet has achieved the goal and has become one of the most respected players in the global Flavour and Fragrance industry. Since 2010
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The Thucydides Trap There is a well-known myth in ancient Greek History (also known as The Battle of Marathon) between the Athenians and the Spartans. The Spartans had a reputation for being disciplined soldiers, well disciplined. Sparta was one of the five powerful states that existed in Greece. The Athenians on the other hand, were perceived as having a rebellious spirit, daring to do the unconventional, the unpopular. So, the battle between the two armies was a
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Robertet The Thucydides Trap in the Flavour and Fragrance Industry I studied from my personal experience and honesty. As an expert case study writer, I am proud of my expertise. Robertet is one of the world’s leading flavour and fragrance companies. The company’s main focus has always been to create innovative, high-quality fragrance products. This is because fragrance products are highly valued in consumers’ minds. With our innovative flavour and fragrance technologies
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Topic: The Thucydides Trap in the Flavour and Fragrance Industry Section: Write My Case Study Robertet is a renowned global firm operating in the flavor and fragrance industry, and they have a strong position in the global market. The company’s strategy of focusing on emerging markets and innovation has helped them to grow their business by leaps and bounds. They have successfully diversified their product portfolio, and their portfolio now includes a range of products that cater to diverse applications
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Robertet The Thucydides Trap is a great book for both readers and writers. But, for me, it was the best book I have ever read. his response This book contains a wealth of practical advice, research, and examples. visit this website The book is structured around a series of case studies of companies that have experienced Thucydides Trap. Each case study is presented as a self-contained short essay, allowing the reader to follow the plot and draw their own conclusions. The book’s method is both engaging and insightful. It provides real-