Unilever in Brazil 19972007

Unilever in Brazil 19972007

Porters Model Analysis

Unilever in Brazil has been one of my favorite projects during my four-year Master’s study in International Business in Rotterdam. In the early 90’s, Unilever was a global leader in consumer goods, with a global revenue of $34.4 billion. original site However, in 1997, the company started to face some serious issues, with declining sales, profitability, and marketing performance. Section: Porters 5-FOR-1 Model Analysis During this time, Unilever faced

Financial Analysis

In the 1990s, Unilever’s market share in Brazil rose from around 4% to over 8% with two successful strategy choices. We will analyze two examples: Unilever’s 1997 Brazil strategy, and its 2003 Brazil strategy. Unilever’s strategy to expand the range of its “Santos” brands in the 1990s was a huge success. In the Brazilian market, it established new businesses, and also created a network of independent distributors and wh

SWOT Analysis

As a senior brand manager in Unilever’s Brazil business I remember vividly the years when Unilever was taking a big leap into the emerging Brazilian market, with a strategic focus on product launches, brand strategy, geographical expansion, partnership, merger/acquisition, and sustainable development. From 1997 to 2007, a period of five years, Unilever managed to grow from $2 billion to $8 billion in Brazil, becoming the largest consumer products company in the country. In this case

PESTEL Analysis

Dear Sir or Madam, I am pleased to submit the PESTEL (Political, Economic, Social, Technological, Environmental and Legal) Analysis of Unilever in Brazil. In this letter, I present the main economic, political, social, technological, and environmental factors that have influenced Unilever’s business operations in Brazil. I am pleased to include my personal experience and honest opinion. Unilever operates in Brazil through the following subsidiaries: 1. Unilever Food Solutions (UN

Recommendations for the Case Study

In the year 1997, Unilever launched its Brazilian operations under the brand “Vim” and the first sales numbers in that year reached 32 million units. After a few years in Brazil, it made a decision to change its strategy and focus on the beauty segment as the most profitable one in Brazil. The plan was successful and sales of Vim products in the beauty segment grew by 32% in the first year, and reached an unprecedented 155 million units in 2002. In the years

Problem Statement of the Case Study

Unilever was established in Brazil in 1919 by a British businessman, William Rathbone. The first Unilever plant was opened in São Paulo. After three years, it became a full-fledged Unilever entity, with 16 factories and about 40,000 workers. Unilever has continued to expand in Brazil over the years. In 1960, Unilever was Brazil’s leading consumer goods company and a major company in the industry. In 1997, Unilever