Adidas AG The Yeezy Partnership
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The partnership with Kanye West on the Yeezy sneakers has been one of the most discussed topics in the footwear industry in recent years. While many critics have criticized the collaboration for the high price tag on the shoes and their association with an unpopular rapper, the Adidas company has defended its decision to collaborate with West. In this case study, we will examine the partnership from the perspective of its origins, marketing and distribution strategy, target audience, and success. Origins Adidas AG has been
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In 2016, Adidas and Kid Cudi’s fashion-forward designer KicksCo co-branded the Adidas Yeezy sneakers, introducing new technologies and an elevated level of luxury. Adidas AG acquired KicksCo, a designer brand that produces luxury sneakers, to bolster its international expansion efforts. The acquisition was a gamble, as the company had never owned any fashion companies in its history. The acquisition of KicksCo was a bold move by Adidas AG, which
SWOT Analysis
In this section, we will examine the overall strengths, weaknesses, opportunities, and threats (SWOT) analysis of Adidas AG’s The Yeezy Partnership, with a particular focus on what we have learned since we started our research project. Strengths: Adidas’s partnership with Yeezy has given the brand a global reach and brand recognition, especially in Asia and Europe. Adidas has created several Yeezy collections that have captured the attention of customers worldwide. Additionally, Adidas has a wide range of Y
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I always love the Yeezy’s collection by Kanye West, and it was amazing to see the new “Yeezy 700” sneaker being designed, the latest version of the Yeezy 3 in a sleeker, smaller package, and it’s called “Yeezy Boost 700.” The new version has an updated Boost sole and a more streamlined look. The sneaker is available for pre-order now on adidas.com and in select retailers such as Adidas
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In February 2015, Adidas, the German sportswear giant, launched a limited-edition shoe called the “Yeezy Boost 350 V2” which went on sale at selected retail stores, including Harvey Nichols in London. Yeezy is the nickname given to Adidas designer, Kanye West. The product, which is an upgrade of the previous “Yeezy Boost” model, featured an upper made of adidas’ Primeknit material, which provides a unique textured look that
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In January 2018, Adidas and Kanye West announced an exclusive partnership to create the Yeezy collection. The line was a major success, and it marked a new era for Adidas. This case study is a journey of my personal experience and honest opinion of this partnership, based on first-person tense, conversational, and natural rhythm. I write for you to learn from my experience, and you might learn a thing or two. This partnership was a game-changer for Adidas. next It revolutionized their strategy to
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The Yeezy sneaker is one of the most talked-about and polarizing footwear innovations of this decade. Its rise to fame was almost a direct result of Kanye West’s insatiable thirst for unique and experimental footwear designs, coupled with his brand’s penchant for pushing boundaries. This story, however, focuses on the way Adidas’s strategic partnership with Kanye West enabled the launch of the most highly anticipated and profitable Adidas sneaker of all time. The partners
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Adidas AG, the biggest sportswear maker in the world, collaborated with artist Yeezy’s design team to launch the Adidas Yeezy collection. The brand’s CEO, Kasper Rorsted, has stated that this collaboration is one of the most significant in Adidas’ history. It has taken 18 months of planning, designing, and prototyping to create this partnership. The collaboration comes at a time when Adidas has struggled with sales, making a revenue loss of around 1.6 billion