Balancing Act Nvidia’s US–China Strategy
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During the past decade, China has transformed into the world’s largest economy, generating significant growth in technology and industrial sectors, and providing enormous opportunities to leading tech corporations such as NVIDIA. According to a report by Gartner, China is set to account for 32% of the global computer and IT market by 2020, and China’s economy is predicted to reach $4.0 trillion by 2020, making China the third-largest economy in the world. The
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The “Balancing Act” strategy, designed by Nvidia’s senior leadership in January 2011, was intended to reduce the company’s exposure to the China market, while maximizing profits and avoiding the high cost of operating in two geographic areas. The strategy was designed to allow the company to focus its resources and activities on high-value and core markets, while building a strong brand position in high-growth markets such as the United States, which was experiencing a growth boom. Nvidia’
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Nvidia’s corporate strategy to be the world’s leading provider of video gaming, gaming technology, graphics and visual computing solutions to gamers and enthusiasts around the world was launched to address increasing competition from China. As a strategic marketing and pricing initiative for the launch, Nvidia’s objective was to create brand awareness and sales momentum within the US and Chinese markets for their latest and greatest product lines to address the competitive landscape, enhance the company’s market position and
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Balancing Act Nvidia’s US–China Strategy In 2015, Nvidia (NASDAQ: NVDA) is now an icon in the tech industry. The company is the second-largest GPU manufacturer in the world and a major player in the world’s fastest-growing industry. try here Nvidia is also the dominant player in the game industry and has become the preferred supplier to the top three consoles (PlayStation 4, Xbox One, and Wii
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In my capacity as the CEO of the world’s leading semiconductor manufacturer NVIDIA, my goal was to develop and sell world-class graphics processing units (GPUs) that were able to power the next generation of digital entertainment technologies (graphics, video, multimedia). Our business, along with the entire computer industry, was experiencing an unprecedented transition. First and foremost, as my predecessors recognized, we had to address the dramatic changes brought about by China. For years, we had relied heavily
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Nvidia’s US–China Strategy Nvidia has been one of the most successful tech companies of all time, thanks to its innovation, the creativity of its staff and the hard work of its engineers. The company has grown at an incredible pace over the years, from its humble origins as a semiconductor company in the early 1980s, to a $16 billion dollar company today. Within the global technology industry, the challenges are becoming ever more complex. China
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“My work involves studying the behavior and behavior of human beings. For years I watched people navigate their lives; they’ve been on this earth so long, they’ve mastered the art of survival. Yet I couldn’t help but wonder: What happens when these same individuals wake up, go to work, go to school, and suddenly, the s of survival change? The behavior of the people I study is an interesting subject: it changes at an alarming pace. This year, for example, I watched as the Chinese Government made it nearly impossible for students