Creative Chocolates in Nigeria To Test Market or Not

Creative Chocolates in Nigeria To Test Market or Not

VRIO Analysis

In the world of chocolate, it’s hard to stay ahead, especially if you compete with international brands. However, that’s exactly the task Creative Chocolates is set for. Find Out More This chocolate maker wants to disrupt the market and make Nigeria its home turf. Its unique selling proposition lies in its use of raw cacao beans that have been untouched since they were first discovered by the early human settlers 10,000 years ago. The beans come from a single farm in E

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Creative Chocolates, Nigeria’s first and largest chocolatier, is looking to open 100 stores across the country. The company, which recently signed up for an Eat Local campaign by the Nigerian National Chamber of Commerce, has a target of 500 stores by 2023, and plans to spend $10m on new outlets in the next 12 months. “We are looking at the African market, not just Africa, and not just the continent,” Creative Chocolates’ country manager A

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I have decided to write about Creative Chocolates in Nigeria. 1. I have decided this is the best topic because the product has a wide range of customers. People love chocolates for their taste. 2. I can be the expert. I have tried many chocolates over the years, but Creative Chocolates in Nigeria stands out for several reasons. try here 3. The product is innovative and modern. No one has tried to do this before. 4. The product is reasonably priced for customers who love to indulge

Marketing Plan

Topic: Creative Chocolates in Nigeria To Test Market or Not Section: Marketing Plan The reason I came to the conclusion is simple and I hope this will change the minds of our team. This is our opportunity to bring creativity to Nigerian market through a successful business venture. With a focus on the premium segment, we plan to introduce innovative flavours, unique designs, and exceptional quality, leading to significant growth. We understand that the market is dominated by established brands and we believe our competitive advantage lies in the creativity

Problem Statement of the Case Study

A Creative Chocolates’ manufacturing unit has just set up its Nigerian operations. It is in an urban locality, where the chocolate businesses have remained the monopoly. A major reason for that is that all the other competitors do not offer chocolate to their customers. They only offer their own branded chocolate. As a result, it is challenging for new players to enter into the market and compete for market share. The industry is highly competitive, and it requires the new players to adopt a unique selling proposition

Alternatives

A while ago, a co-worker and I attended a workshop that was dedicated to exploring our unique identity and what makes us unique. We shared some aspects of our personalities, likes, and dislikes, which we all agreed, had led us to our respective job roles. During the workshop, we also brainstormed a few potential co-founding business ideas, which we hoped to start and run together. That was when we started talking about starting our own chocolate company. I always admired the work of the chocolatiers at

BCG Matrix Analysis

Chocolates have become a favorite food among people all over the world and they often are considered as a special treat that can bring people together. The consumption of chocolates is on the rise in the world, Nigeria included. There is an increasing demand for creative and different kind of chocolates. However, there is a lack of creative chocolates in Nigeria. This problem was brought to the forefront by an article in a local newspaper last year. As a result, a company called Creat’N Chocolates was started and

Evaluation of Alternatives

“Creative Chocolates in Nigeria? Why Are They Missing?” Creative Chocolates, also known as Artist’s Candy, is a high-end chocolate brand with a niche target audience. They are popular in the US and France, but their success in Nigeria, Africa’s most populous country with over 200 million people, remains a puzzle. My Expertise: First, I visited the headquarters of the Creative Chocolates in Lagos, Nigeria,