Droga5 Launching Jay-Z’s Decoded
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I was surprised and overjoyed when my writing team at Droga5 launched Jay-Z’s Decoded. I thought I would be sent on a mad scavenger hunt around a big city to see the billboards, but I never knew I would be receiving a 20-page, handwritten script for this epic campaign. There was no mistaking that this was an incredible opportunity. As an advertising student, I had always been fascinated by the advertising world. But I never thought I would become a part of the
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Droga5 Launching Jay-Z’s Decoded Brand Challenge: Launching a new album Jay-Z’s Decoded Challenge: How do you launch a new album, Jay-Z’s Decoded? Challenge: The challenge is to launch a new album, Jay-Z’s Decoded with a minimal budget and maximum marketing strategy. Objective: Increase album sales The Challenge: To launch Jay-Z’s Decoded with the minimum possible cost and the maximum maximum
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Droga5 launched a social media campaign for Jay-Z featuring a 3D graphic visualization of his album. It was a very effective campaign for two reasons: 1. look at this site The use of the digital medium and 3D technology made it really cool and exciting for the public. 2. It involved a collaboration with a famous musician, Jay-Z, which gave it an authentic touch and added an element of credibility. see post In terms of the campaign, it was very well executed. First, they created a 3D visualization
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Jay-Z: An Icon of Music and Entertainment. I was an ardent fan of Jay-Z’s music since the ’90s. He has always been at the forefront of hip-hop and has remained relevant in the music industry for more than two decades. When I heard that he was launching a new record label, “ Roc Nation”, and a merger with a record company, “Interscope”, I was ecstatic. I was excited for them because I know that Jay-Z and I have a lot of shared history. I used
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Droga5, an advertising and public relations agency, is set to launch Jay-Z’s music video for “Renegades” on YouTube. The Pinkerton-based company is the agency tasked with bringing this world-class talent to the masses. The music video, directed by Nick Zedd and Tyler Prell, tells the story of Jay-Z’s rise to fame and the obstacles he has faced along the way, including his love life and his struggles with drugs and alcohol. The video is being
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Decoded is a brand new ad by Jay-Z, and Droga5, which was the first brand to work with Jay-Z (after Roc-a-Fella Records). Droga5 is one of the biggest advertising agencies in the world today, with $350 million dollars a year and an army of 6,000 employees. But one thing that differentiates them is that they like to do cool stuff like this, and to do this cool stuff, they need to collaborate with cool people. The coolest person they collaborated with was