Category: Harvard Entrepreneurship Case Studies

MapmyIndia Innovation vs Governance

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MapmyIndia is a company that is on the verge of making an impact on the entire digital world. Its technology offers better navigation, real-time traffic updates, and a range of other features. It is in the process of bringing India’s digital landscape to a complete turn around and make it a digital powerhouse. MapmyIndia’s approach to innovation is unique, and it seems to work for a business model where customers have to spend money to enjoy the services. Here are its main innovations: 1. Customers must buy maps to

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“Innovation is an inexorable, organic process of creative adaptation that emerges from the unconscious mental processes of individuals and is expressed by them in the form of new ideas. their website The ‘innovation-versus-governance’ question thus seems ill-placed. If ‘innovation’ is a continuation of governance, then the question suggests that governance has lost its essence. The word ‘innovation’ is often misused in today’s media discourse, and in academia too. It is often

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Innovation MapmyIndia is constantly introducing new technology, software and products to enhance its services. The company has an innovation department that works with its engineering teams to develop technology and software solutions that benefit customers. It has been developing a few critical services for its clients, such as navigation and real-time traffic information. The company’s investment in R&D is the key differentiator that sets it apart from its competitors. However, the company’s focus on innovation rather than governance has caused tension with some of its execut

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MapmyIndia was founded in 2007 with a mission of creating a world class GIS & Geo-Data portal. It was a bold move for such a new company with no prior experience in the sector. My task was to introduce a new product line in the organization and create a new sales team with my team from the existing customer support. I was lucky that the product got an immediate positive response from the end-users. In the initial months, we had the best sales, but it was not enough to sustain. We had a clear product roadmap

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I am an innovation enthusiast and had a chance to work as a Research Scholar at Tata Consultancy Services (TCS) for two years. As a Research Scholar, I had the privilege to work on some challenging projects for the company. One such project was to build a new data processing model called MapmyIndia Innovation, which was aimed at enhancing our customer experience. MapmyIndia Innovation was a completely new model in the Indian transport industry. It was built using an open-source software framework called

The Canada Pension Plan Investment Board October 2012

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And It All Started with a Car Wash Petrobras Corruption Scheme

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The Petrobras car wash scheme became a huge scandal in 2014, involving $6 billion worth of bribes given to top-level executives, politicians, and government officials. The investigation revealed that Petrobras executives had been accepting bribes in exchange for favors such as improperly delivering cars, improperly cleaning cars, and accepting fake car tags. The scheme is one of the most massive bribery scandals in Brazilian history, and it rocked Petrobras’s reputation and finances

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“And it all started with a petrobras car wash,” was the simple yet haunting tagline for the Paint the Earth campaign by the Brazilian state-run oil company, Petrobras. The campaign sought to turn “dirty” into “green,” and in turn, “green” into “clean,” in order to counter the “dirty” image portrayed by international media reports about alleged corruption in Petrobras. “Paint the Earth” was to be used as a rallying cry in media and in the streets. The campaign was

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It started in 1997 when the Brazilian Petroleum Company, Petrobras, decided to have a new car wash for its facilities. It was the first car wash for all Petrobras stations, and it was the first to get the “petrobras” logo. It was designed to look like the logo of the company, and it was installed in a new building, which was named “Car Wash Petrobras” by the public, and that’s why it was also called the “petrobras car wash”. this hyperlink It was opened

Unigreen Eats Sparking a Sustainable Food Revolution on Campus

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– Background Information: Unigreen, the leading green grocer in Australia and New Zealand, is committed to sustainable food production and has established the Unigreen Sustainability Trust to support the development and delivery of sustainable agriculture practices across the country. According to their website: “Unigreen is proud to have achieved 3.2 greenhouse gas (GHG) emissions per square metre per annum, far less than the industry average.” Their products are sourced directly from farmers with strong environmental, social and ecological principles

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When I walked into Unigreen Eats, a sustainable food truck parked on the corner of the University’s campus, it didn’t take me long to realize that this was the start of something big. When I got to the parked truck, which had colorful signs advertising various healthy options, I saw the usual truck food. But when I got to the food, I was delighted to find some of the most delicious and creative ingredients in any food truck. There was a raw bar of oyst

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CocaCola Preparing for the Next 100 Years

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Jaipur Rugs Transforming Communities

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In 2009, Jaipur Rugs set out to transform the lives of people in rural communities through the production of traditional handwoven rugs. The mission was simple yet ambitious: to make a difference in the lives of children, provide sustainable income for families, and empower rural communities. Jaipur Rugs set up small workshops in rural villages, and each workshop was run by a team of women who had received training to produce handwoven rugs using traditional techniques. Workshop owners were provided with lo

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Kleiner Perkins 2019

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Unlocking Social and Economic Growth The Delivery Approach to Government Performance

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A Path Through the Cloud Saving Privatbanks IT Operations During the War in Ukraine

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Uber Changing The Way The World Moves 2015

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