Category: Harvard Strategy Case Solutions

  • AMPharma Creating Value C

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  • Voyages Soleil The Hedging Decision

    Voyages Soleil The Hedging Decision

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    In my previous article I had mentioned Tata Steel Limited as a commoditizing company, to be specific, a company with commodity products and commodity pricing. And I have since then learned a lot more about commoditization and its consequences. My experience at Tata Steel Limited has been more than commoditizing. The most profound effects are that commodity products are no longer valuable to the end consumer. This is not surprising, but it’s quite a shock. Commodity pricing is no longer as strong as in years

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    Tata Steel Limited is fighting a battle for survival against commoditization. Its sales to the end customer have dropped dramatically. A customer’s decision to buy from a supplier based on price and quality is increasingly hard to make, and this has a direct impact on Tata Steel’s profits. However, the company is trying to re-engineer its product line and manufacturing processes. In my recent visit, I was told that Tata Steel is looking to focus more on the global commodity market and increase sales by 15%

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    I have worked at Tata Steel Limited for three and a half years and have always found myself facing one big challenge – fighting commoditization. Here’s my story: Tata Steel Limited has been around for over a century, established as an iron and steel company by Tata Group, India’s largest industrial conglomerate. The company has diversified beyond iron and steel to encompass other steel sectors such as aluminum, coated steel, glass, and power. With the advent of steel mills in India, the