Category: HBR Articles Summary & Review

  • NextGen CDR Facility From Davos to Details

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    “OneTen at Delta Air Lines B” is a case study about how OneTen (Organization of Young Entrepreneurs at Delta) has been working with Delta to promote entrepreneurship and economic development among its employees. As Delta’s headquarters are in Atlanta, the OneTen organization began working with the Delta Foundation in 2019. OneTen is a student organization with members ranging from freshmen to seniors. The Delta Foundation is a 501(c)(3) nonpro

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    I was part of a great initiative: OneTen at Delta Air Lines. As a contributing writer, I worked closely with the company’s marketing and corporate affairs departments to shape the stories they told in public about the company’s most meaningful partnerships. check The initiative helped bring together the resources and expertise of a dozen marketing teams from Delta and a team of writers at the Detroit News. This collaborative approach was the best way to ensure that the stories told about Delta’s partnerships were authentic and compelling.

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    I was hired as a case study writer at Delta Air Lines B, the No. 1 airline in the United States. When I started at Delta in February 2021, my immediate goal was to help Delta’s corporate brand and its people’s professional branding. We want Delta to feel different and be different. Delta has always been committed to being different, and we will keep it that way, always. My mission at Delta is simple: to tell stories of what Delta does best. I believe Delta’

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