Indian Software Services Industry The Changing Landscape

Indian Software Services Industry The Changing Landscape

PESTEL Analysis

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Marketing Plan

“Indian software services industry is expected to grow to $31 billion by 2020, from $6 billion in 2016, growing at an average annual growth rate of 20 percent. In 2016, India’s software market was estimated at $5.2 billion, and was growing at 21.4 percent. The Indian software services industry has undergone significant change in the last few years, from being a ‘hub of software exports’ to ‘hub of software development’, which can provide jobs for the

VRIO Analysis

The Indian Software Services Industry is one of the most dynamic and vibrant sectors of the economy. It has evolved significantly over the past two decades, from being a small, fragmented sector to a more diversified industry, contributing significantly to the growth of the country’s economy. The Indian software services industry is currently valued at US$ 100 billion and is expected to grow at a CAGR of 16% to reach US$ 180 billion by 2020. The growth in this sector is mainly

Problem Statement of the Case Study

The Indian Software Services Industry (SSI) is one of the largest software service providers globally. According to a recent report, the global market for software services is expected to reach USD 231 billion by 2023. The Indian SSI industry, in contrast, has witnessed a steady rise with a growth of 11.9% to touch $10.5 billion in 2017. The industry has faced challenges such as government policies, changing customer needs, advancement in technology and global competition, which have affected its

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The Indian Software Services Industry (SIS) is booming with over 500 startups being registered every quarter. Over 3 million users access online business solutions every month. According to a report by Cisco, India will lead the global Software-as-a-Service (SaaS) market by 2021 with a market share of 5%. Microsoft-SAS partnership in India and the acquisition of SAP’s cloud-based CRM system, Dynamics, by Nasscom, will be seen as significant.

Financial Analysis

“We all agree that the Indian software industry is growing exponentially. As per a report by McKinsey Global Institute (MGI), the industry in India is expected to grow to $20 billion by 2020 from $7.2 billion in 2015, thus becoming a significant contributor to India’s GDP. The industry has evolved rapidly over the years and is now at a stage where technology-enabled services are being offered by companies across various industries. her latest blog The changing landscape, in this section, will highlight how technology-enabled services