Jijihong Catering Management Co Ltd Brand Repositioning

Jijihong Catering Management Co Ltd Brand Repositioning

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Jijihong Catering Management Co Ltd is a restaurant, catering and hospitality service provider company in Hong Kong. It provides services from catering and food production to marketing, and logistics. The company was established in 1971 and has gained a reputation as one of the best catering and event management companies in Hong Kong. Jijihong’s brand name “Jijihong” comes from the word “Yihong”, which means “beautiful”. The company’s motto is “Caring for our customers

Financial Analysis

I’m glad that Jijihong Catering Management Co Ltd is expanding their brand and services to cater to new audiences. It’s always good to expand your customer base. We should also be more proactive in addressing the customer’s expectations. The more we cater to their needs, the more loyal they will become to our brand. Their new logo and menu items are great. I think this brand repositioning strategy will help them succeed in this competitive market. Section: Market Analysis I am a

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Jijihong Catering Management Co Ltd, a leading catering company in Shanghai, recently underwent a comprehensive brand repositioning effort. Our goal was to reposition Jijihong as a “catering company for luxury lifestyles,” appealing to the wealthy consumer segment and aspiring to high-end customer expectations. best site Before this brand repositioning, Jijihong was best-known for its wide variety of affordable food options. However, as its revenue growth slowed and its customer base aged,

PESTEL Analysis

A few years ago Jijihong Catering Management Co Ltd was in the middle of the Chinese catering sector. additional hints It was struggling because the company had been making high-profile mistakes in the market, not offering enough value for customers, or delivering poor quality products and services. Jijihong had a highly profitable brand with good traction and an established customer base. However, these successes had also created a situation where the company was very expensive for customers to buy from. Customers’ perception of quality and value had deteriorated significantly, making J

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Case Study Solution

Jijihong Catering Management Co Ltd is a professional catering company, providing the top quality services to corporates and private customers alike. Its experienced team of chefs and catering staff has expertise in a variety of cuisines including Chinese, Thai, Indian, Western, Vietnamese, and many more. The company also provides the most elegant and sophisticated menu, which includes a wide range of delicious and healthy options. It offers a wide range of service options like tabletop catering, plated buffet, and delivery,

Case Study Analysis

Jijihong Catering Management Co Ltd, a Cantonese restaurant in Shanghai, once used a logo, “A Cantonese Taste,” that was instantly recognizable. This simple logo was well received but also did not differentiate the restaurant from its competition. Apart from the logo, Jijihong had limited marketing and promotion resources, limited to print media only. In 2015, Jijihong decided to rebrand, but they wanted a more modern logo and branding, along with a more creative campaign that could