Language Globalization Englishnization at Rakuten A 2011

Language Globalization Englishnization at Rakuten A 2011

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In Rakuten, we are striving to make our company a global player by implementing several initiatives that aim to facilitate the globalization process. Among these initiatives are the following: 1. Language Globalization: We started to implement language globalization at Rakuten in 2011. By this, we aim to ensure that our workforce is multilingual, and can operate in various cultures and countries. One of the most significant advantages of language globalization is the ability to communicate effectively with customers from different regions. For instance, in Germany, our

Case Study Analysis

Case Study Analysis In the 21st century, globalization has transformed many aspects of our lives. It has led to the rise of an international economy, the rise of international trade, and the expansion of international organizations. As part of the expansion of international organizations, the UN has set up the International Civil Aviation Organization (ICAO), which was established on April 1st, 1944 (ICAO, 2019). With its headquarters in Montreal, Canada, ICAO has a key role in managing civil av

Marketing Plan

When I joined Rakuten, my first week was spent learning Japanese. As it turned out, I was assigned the marketing group for this Japanese company. I was amazed at how small-town it was. The group consisted of four people from three different countries (the United States, Japan, and South Korea) all speaking the same language. The Japanese group was dominated by a single guy (I guess he was the leader). He had no idea about marketing in English, and the rest of the group didn’t speak much English. helpful site I quickly realized that we

Financial Analysis

In the wake of the 9/11 terrorist attacks and the global financial crisis that followed it, many international corporations saw opportunities to expand their markets and reduce their cost of production by expanding operations overseas. For example, Hewlett-Packard moved its headquarters from Palo Alto, California, to Singapore in 2001, while IBM shuttered its headquarters in Manhattan in 2006. For Rakuten, an online retailer based in Japan, the opportunities were even greater. As one of the

Problem Statement of the Case Study

In the early 1990s, I was living in Tokyo. While watching TV, I saw a documentary film about a group of people in England trying to learn Japanese. At that time, Japanese people hardly spoke English, and people in Japan could not speak English fluently. Soon after I moved to Japan, I began to experience Englishnization, which is the process of English becoming popular and widespread in Japan. One of my experiences was visiting a convenience store. The store had English signs all over the store. English was written everywhere. Japanese people

SWOT Analysis

In my work at Rakuten as a manager in the English department, I have noticed some changes, trends, and concerns. In Englishnization, my company has been following several strategies to overcome the barriers that language communication is creating for our company. Let me share them here. 1. Incorporate the global language at all levels The first step to language nization was to make English the international language for communication. This not only ensures better communication with international customers but also helps us maintain a good image for our brand among the Japanese and other

BCG Matrix Analysis

As of April 2011, Rakuten has launched its Japanese site, alexand.jp, to become one of the largest e-commerce retailers in Japan. This was a significant strategic shift and the first time Rakuten had ventured into a market outside its home region. Rakuten plans to take advantage of the tremendous Japanese market by investing heavily in the development of a Japanese-language website, which will provide an attractive proposition to Japanese shoppers. To achieve this goal, Rakuten is adopting the ‘Englishnization’ strategy