Pernod Ricard Uncorking Digital Transformation
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“The “Internet of Things” or “IoT” has revolutionized the way in which we interact with technology. It has made the world smaller and more connected, making everything accessible at the touch of a button. Pernod Ricard, one of the world’s top alcoholic beverage companies, has embraced this “innovation”, and has started to leverage IoT to revolutionize its sales and marketing activities. I was privileged enough to attend the Pernod Ricard event, ‘Uncorking Digital Transformation’
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I was honored to be chosen by Pernod Ricard Uncorking Digital Transformation to write my case study. This was an exciting moment for me as I am the world’s top expert case study writer, Write around 160 words only from my personal experience and honest opinion. I’m the author of many successful case studies over the years, which have been featured on major digital transformation platforms such as LinkedIn, Harvard Business Review, and Gartner. The Pernod Ricard Uncorking Digital Transformation is the result of a long
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“I started writing for the French distillery Pernod Ricard in 2018. My role was to uncover what digital transformation actually means for the company, and what it means for Pernod Ricard in particular. I have learned a lot. So much so that I decided to share my findings. Pernod Ricard is a brand with a rich and diverse portfolio. blog here At the time of this writing, its portfolio includes more than 200 brands across 100 countries. From Absolut Vodka to Smir
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In recent years, the Pernod Ricard group has invested heavily in digital transformation. discover this As the global leader in spirits, the company realized that its traditional retail and distribution network could become less relevant. However, it needed to ensure that digital strategies were aligned with its core retail strategy to avoid cannibalizing customers. To achieve this, Pernod Ricard set up three primary objectives to be achieved between 2016 and 2020: 1. Digital-to-Consumer Sales Growth: 20-
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Pernod Ricard is the global leader in premium alcohol beverages with 196 brands and a unique portfolio of products distributed in over 160 countries. Pernod Ricard’s focus on a few key strategic pillars is delivering growth across both its established portfolio of brands and its innovative new businesses. The company’s recent digital transformation has been led by the Chief Digital Officer (CDO), Christian Eck, who leads a cross-functional team of more than 200 digital experts.
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Pernod Ricard, the multinational distilled spirits conglomerate, is embarking on a digital transformation that will bring its spirits industry closer to customers, consumers, and the markets it serves. Pernod Ricard’s new strategy, dubbed “Driven by Digital,” includes an extensive transformation that involves a number of key elements. Digital marketing will play a critical role in the new business model, as will the company’s data collection, analysis, and use. In addition, Pernod Ricard will rely heavily on social media
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Pernod Ricard, the largest spirits manufacturer in the world with a turnover of €14 billion (2018), is implementing the “Digital Transformation” of the brand in four main areas: Digital Sales, Marketing, Operations, and Customer Experience. Digital Sales: Pernod Ricard has launched a major digital transformation project since 2016, to be fully implemented by the end of 2019. This has already started in 25 countries worldwide, across six core markets