Rivian Automotive Crossing the Chasm

Rivian Automotive Crossing the Chasm

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In 2009, I read the book “Chasm” by Michael Sowa. He talked about how the Chasm between the old and new markets is like a raging river. As soon as we cross the river, we feel exhilarated and thrilled, but the next step is the difficult part. YOURURL.com Rivian Automotive Crossing the Chasm is a rare company with the same mindset. They are crossing the river. And the chasm is much wider than I ever imagined. Here are my insights: R

Problem Statement of the Case Study

In a global marketplace, automobile manufacturers have had to adapt to the changing demands and expectations of their customers. This is not uncommon in any industry, but in the auto industry, it is particularly important for manufacturers to meet the needs and expectations of the next generation of car buyers, who want sustainable, comfortable, connected, and efficient vehicles that fit seamlessly into their lives. This is where the story begins. Recently, I got a job at Rivian Automotive Company. As a sales representative, my job

Porters Five Forces Analysis

Title: Rivian Automotive – Crossing the Chasm I am an automotive analyst, an expert case study writer, and a marketing strategist. In 2020, Rivian Automotive, a newcomer in the electric vehicle (EV) industry, hit the US market. They announced their first electric SUV R1S. I bought the R1S and took it for a drive in New Jersey. The first thing that caught my attention was the R1S’s striking design and its

BCG Matrix Analysis

The automotive world has been dominated by the two Big Four players: Tesla, Toyota, Ford, and General Motors, for nearly 70 years. Each have produced a handful of innovative models over that time, but their dominance is not entirely earned. The Big Four have largely remained on the road to success for decades due to a series of structural barriers, all of which have contributed to their slow but steady dominance. Firstly, the lack of new consumer choice. With only a limited number of brands to choose

SWOT Analysis

We all know what the world is doing. It’s all about moving towards sustainability and electric vehicles. EVs are becoming more popular every year, and the future looks bright. But, why should Rivian Automotive join the game? What sets Rivian apart is its all-electric platform (ADAS). You can now experience its versatility, agility, and performance while still being the king of the road. The Rivian Automotive ADAS platform is capable of driving all sorts of roads, from highway to dirt.

Porters Model Analysis

In the past couple of decades, the automotive industry has been witnessing an era of changes. Some might argue that changes were already there prior to this epoch, while others might argue that these changes have accelerated. The automotive industry has been undergoing a transformation, and what was once a well-established industry has been pushed to the brink of irrelevance by this new era of change. The automotive industry has become an essential component of the society we live in today, and yet, it has undergone a massive transformation that has

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Title: Rivian Automotive Crossing the Chasm Company Description: Rivian Automotive is a US-based electric vehicle (EV) manufacturer that aims to revolutionize the automotive industry with its electric SUVs called R1T, R1S, and R1X. Founded in 2009 by R. J. Danner and A. J. Zehe, Rivian automotive company has its headquarters located in Michigan, USA. Background: The founders of Rivian Automotive came